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Digital Retailing Market size is set to grow by USD 1.87 trillion from 2024-2028, Rapid growth in social media boost the market, Technavio

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NEW YORK, Aug. 16, 2024 /PRNewswire/ — The global digital retailing market size is estimated to grow by USD 1.87 trillion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of almost 36.5%  during the forecast period. Rapid growth in social media is driving market growth, with a trend towards growing shift of preference from traditional to digital retail advertising channels. However, requirement for skilled workforce  poses a challenge. Key market players include 123 Internet Group, Advantage Solutions Inc., AMP Agency, Ascential Plc, BigCommerce Holdings Inc., Daniel J. Edelman Holdings Inc., Fujitsu Ltd., Medallion Retail, Microsoft Corp., Salesforce Inc., Shopify Inc., SocialSEO, Straight North LLC, Stream Companies, Tesco Plc, The Interpublic Group of Companies Inc., Theory House, Unfoldr B.V., Vivendi SE, and WebFX.

Get a detailed analysis on regions, market segments, customer landscape, and companies- View the snapshot of this report

Digital Retailing Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 36.5%

Market growth 2024-2028

USD 1879.8 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

26.89

Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 44%

Key countries

US, China, UK, Japan, and Germany

Key companies profiled

123 Internet Group, Advantage Solutions Inc., AMP Agency, Ascential Plc, BigCommerce Holdings Inc., Daniel J. Edelman Holdings Inc., Fujitsu Ltd., Medallion Retail, Microsoft Corp., Salesforce Inc., Shopify Inc., SocialSEO, Straight North LLC, Stream Companies, Tesco Plc, The Interpublic Group of Companies Inc., Theory House, Unfoldr B.V., Vivendi SE, and WebFX

Market Driver

The digital retail market has experienced significant growth due to the shift from traditional advertising channels. This transition is driven by several factors, including increased brand awareness, modernization, enhanced customer experience, and heightened product awareness. Digital media offers the advantage of accessibility at any time and location, making it a preferred choice for marketers. Additionally, the integration of traditional and digital channels, such as geofencing, broadens reach and engagement opportunities. These trends are expected to fuel the expansion of the global digital retail marketing market. 

In today’s digital age, retailing is all about providing quality products, building trust, and offering convenience to customers. E-commerce platforms, mobile shopping, and an omnichannel experience are key trends shaping the retail industry. Personalization is crucial, as shopping patterns indicate consumers prefer seamless experiences across all channels. Social media, search engines, emails, and online stores are essential tools for reaching audiences and tracking ROI. Data should be used smartly to create personal connections and improve website visits through better SEO, keywords, product descriptions, images, and mobile-friendly design. Local visibility and social media platforms are important for brand identities, while influencers and virtual reality offer new opportunities for product display and customer interaction. Content marketing, search engine optimization, and digital marketing are essential for increasing visibility, traffic, and sales in the retail sector. 

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Market Challenges

The digital retail marketing market is experiencing significant growth, and companies face a major challenge in acquiring a workforce equipped to handle the latest technological advancements. Hiring a competent recruitment team is essential, but it’s also necessary to have a dedicated employee development team. Recruiters must assess not only the technical expertise and soft skills of potential hires but also their customer management and data handling abilities. The scarcity of a skilled workforce could hinder the expansion of the global digital retail marketing market in the forecast period.In today’s retail landscape, digital platforms have become the new norm for shopping. Online shoppers prefer e-commerce sites for their convenience and efficiency. However, digital retail marketing comes with its own challenges. Reaching the right audience on these platforms can be tough. The buying journey of online shoppers differs from those in physical stores. The coronavirus pandemic has accelerated the shift to digital selling channels, making it essential for retailers to adapt. Limited resources call for smart digital marketing techniques like search engine marketing, email marketing, blogs, case studies, social media campaigns, and video marketing. Providing a seamless user experience is crucial to turning browsers into buyers. Digital tools like smartphones, laptops, and tablets have transformed the shopping experience. Informed consumers now expect transparency and personalized messages from businesses. The e-commerce market continues to grow, offering retailers new opportunities to reach specific audiences. The transformative impact of digital retail marketing on the retail industry is undeniable.

For more insights on driver and challenges – Request a sample report!

Segment Overview 

This digital retailing market report extensively covers market segmentation by  

Type 1.1 Search ads1.2 Display ads1.3 Social media1.4 E-mail marketing1.5 OthersPlatform 2.1 Mobile devices2.2 DesktopsGeography 3.1 APAC3.2 North America3.3 Europe3.4 South America3.5 Middle East and Africa

1.1 Search ads-  The digital retailing market is growing rapidly as more consumers prefer online shopping. Retailers are investing in digital platforms to reach a wider audience and improve customer experience. E-commerce websites and mobile apps offer convenience, flexibility, and personalized recommendations. Digital marketing strategies, such as social media advertising and email campaigns, help retailers engage with customers effectively. Sales data analysis provides valuable insights to optimize inventory management and pricing. Overall, digital retailing enhances efficiency, reduces costs, and caters to evolving consumer preferences.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2017-2021) – Download a Sample Report

Learn and explore more about Technavio’s in-depth research reports

The global Digital Transformation market is witnessing robust growth, driven by increased adoption of cloud technologies and AI. The Digital Signage market is expanding rapidly fueled by advancements in display technologies and growing demand for interactive advertising. In the Online Apparel Retailing Market, sales are soaring as consumers increasingly prefer the convenience of e-commerce for fashion shopping.

Research Analysis

Digital retail marketing refers to the use of digital channels to create engaging shopping experiences for consumers. Retailers leverage digital messages to reach specific audiences, driving results in the evolving retail landscape. The internet has transformed the way goods and services are bought and sold, with digital marketing strategies including loyalty programs, advertising, and promotions playing a crucial role. Brands must maintain consistency in their digital channels, adhering to brand identity and guidelines. Digital marketing trends such as personalization and interactive store layouts enhance the shopping experience. Zappos, a leading digital marketplace, exemplifies the importance of digital retailing in driving marketing and revenue for retail businesses. The benefits of digital retail marketing are vast, from increased reach and engagement to improved customer loyalty and business opportunities.

Market Research Overview

Digital retail marketing refers to the use of various digital channels and tools to create engaging shopping experiences for consumers in the retail industry. In the digital age, retailers are transforming the retail landscape by delivering messages tailored to specific audiences, offering transparency, quality, trust, convenience, and personalization. E-commerce platforms, mobile shopping, and omnichannel experiences are key elements of this digitalization, allowing businesses to reach informed consumers more effectively. Digital tools such as search engines, social media, emails, and online stores enable retailers to smartly target their audience, track ROI, and build personal connections. Websites, mobile apps, and digital storefronts are essential components of a retailer’s online strategies, requiring fast loading, mobile-friendly designs, and fresh content for better SEO and local visibility. Virtual reality and digital marketing further enhance the digital retail experience, providing new opportunities for brand identities to shine and customer interaction to thrive. In the digital retail market, businesses must adapt to meet the evolving expectations of consumers, who increasingly demand seamless experiences, personalization, and transparency. By leveraging digital channels effectively, retailers can create a transformative impact on their businesses and build strong, loyal customer bases.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TypeSearch AdsDisplay AdsSocial MediaE-mail MarketingOthersPlatformMobile DevicesDesktopsGeographyAPACNorth AmericaEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Technology

CIEBON Chooses Centric PLM to Streamline and Align Teams

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Fast-growing fashion company adopts Centric PLM to support rapid company expansion

CAMPBELL, Calif., Jan. 7, 2025 /PRNewswire-PRWeb/ — Centric Software® is pleased to announce that CIEBON, the fashion company has selected Centric PLM™ to boost collaboration and speed to market. Centric Software provides retailers and brands the most innovative end-to-end product lifecycle enterprise solutions to plan, design, develop, source, buy, make, price, allocate, sell and replenish products such as fashion, outdoor, luxury, footwear, home and related goods like cosmetics & personal care as well as multi-category retail to achieve strategic and operational digital transformation goals.

When we saw that first Centric PLM demo, it was pretty clear that’s what we were missing and what we needed to keep growing.

Based in Los Angeles, California, CIEBON was established in 2021. This contemporary womenswear brand seamlessly merges modern femininity with effortless chic, from dresses to sportswear. Showcased in seasonal collections, CIEBON stands out for its unexpected details and luxurious fabrics, offering a curated selection of statement pieces and elevated ready-to-wear designs. The brand’s collections are available in upscale boutiques, department stores and online.

Daniel Banaga, Creative Director at CIEBON describes how the growth of the business outpaced the growth of the team. Banaga described the tools they used when the company first started as ‘rudimentary’. “We had to learn all the technical know-how and how to do all the integrations with our ERP system. That took a lot of time away from building the business and focusing on the brand,” he explains. Implementing Centric PLM will allow for freedom of tedious tasks shifting focus to collection inspiration and design enabling overall growth of the business.

The brand is renowned for creating custom fabrics with vivid prints and in-house embroidery designs. Banaga explains, “We develop all our embroidery in-house and having a material library for base fabrics and artwork in our colorways will be an incredible asset. It allows us to revisit past designs and reinvent them in fresh, new ways—it’s truly a game changer. With these essentials organized in our PLM, creating new designs or updated versions of existing ones will be seamless and efficient.”

Founder and CEO Charlene Xie says, “I wanted things in a very particular way to offer unique, colorful pieces made with rich fabrics. We are grateful boutiques and retailers appreciated that and it is why we’ve grown so quickly.” It was this growth that propelled the company to look for a PLM solution.

CIEBON identified bottlenecks and misaligned communication as significant pain points. Banaga shares, “Fashion is so time sensitive that if you’re not organized and don’t have all your ducks in a row, you end up suffering the consequences at some point—immediately or down the road. Having a reliable source of information is critical. With our small team moving quickly, effective communication can be a challenge. We needed a centralized system to ensure accurate, up-to-date information and track changes and progress seamlessly. That level of visibility is critical for staying aligned and driving our work forward.” Banaga continues, “One of the main draws for us was the Centric vendor portal. With overseas suppliers, communication over email can get muddied. We needed the ability to see what’s happening on the vendor’s side and to track the progress and changes…Being able to communicate all the changes and all the comments, especially to our vendors—fabric mills and garment companies—is huge. There are numerous collaborations that need to happen. Every minute counts when it comes to what we’re doing. Being organized is key.”

CIEBON did the research and found Centric Software to be an expert in the PLM industry. Banaga says, “When we saw that first Centric PLM demo, it was pretty clear that’s what we were missing and what we needed to keep growing.”

President of Centric Software Fabrice Canonge says, “We are proud to welcome CIEBON, an exciting, emerging fashion brand, to the Centric Software community. They are poised for huge growth and Centric PLM is the perfect tool to enable that growth by organizing data, improving collaboration with vendors and speeding time to market, leaving them to focus on creativity and innovation.”

Learn more about Centric Software

See Centric AI-Powered Solutions in action at NRF 2025, Booth #6257

CIEBON (http://www.ciebon.com)

CIEBON is a Los Angeles based and Asian owned contemporary womenswear brand that blends modern femininity with effortless chic. Presented in seasonal collections, the brand features unexpected detailing and lush fabrics in a range of statement pieces and elevated ready-to-wear.

Media Contact

Aurore Evee, Centric Software, +16479155377, aurore.evee@centricsoftware.com, www.centricsoftware.com

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SOURCE Centric Software

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Dreame Technology Stuns CES 2025 with Innovative Technologies Including Its Groundbreaking Bionic Multi-Joint Robotic Arm Technology and a Full Range of Products Such as the X50 Ultra

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LAS VEGAS, Jan. 7, 2025 /PRNewswire/ — The highly anticipated International Consumer Electronics Show (CES 2025) officially kicked off. Dreame Technology, a leading name in high-end consumer electronics and smart manufacturing, made a striking debut with the theme “All Dreams in One Dreame.” At CES 2025, the company unveiled its comprehensive ecosystem of advanced products, including robot vacuum, wet and dry vacuums, cordless stick vacuums, cordless robotic pool cleaners, and multifunctional hair drying and styling systems. With this impressive lineup, Dreame showcased its cutting-edge smart technologies, redefining the possibilities of innovative living for consumers worldwide.

Strengthen the Core Technology Barriers and Create a New Benchmark in the Robot Vacuum Industry

As a technology benchmark in the smart home appliance industry, Dreame Technology firmly believes that “core technology is the foundation of everything.”  Dreame Technology has continuously broken through and innovated, introducing many industry innovations such as Robotic Flex Arm, VersaLift, and Automatic mop removal technology.

Among them, the most noteworthy is Dreame Technology’s first robotic vacuum cleaner with an automatic arm capable of changing and using different cleaning tools. This design incorporates Dreame Technology’s first bionic multi-joint robotic arm technology and cleaning tool accessory compartment. The bionic multi-joint manipulator with four joints mimics a human hand, seamlessly integrating features similar to shoulders, elbows, wrists, and fingers. It stretches up to 30cm from the machine’s edge, effectively extending its cleaning reach. By being equipped with a self-developed structured light RGB module, the robotic arm can deeply perceive and detect the environment based on AI algorithms and return to the base station to change cleaning tools according to different scenarios and dirty needs to complete various cleaning tasks.

Another innovative Multi-Mop Replacement Dock adopts a new base station structure, which accommodates up to 3 sets of mopping cloths and supports the automatic replacement of mops at the base station. Users can customize different mops for specific areas based on personal preferences and household habits to achieve dedicated mop use in specific zones, thereby effectively avoiding the cross-use of mops in the bathroom, kitchen, living room, bedroom, and other spaces, making it more hygienic and cleaner. Additionally, the system comprehensively upgrades the drying method, adopting a dual air duct design, which can dry 3 sets of mops simultaneously, making it more efficient and time-saving.

Revolutionary Multi-Category Innovations Lead the New Trend in Smart Home Appliances

In the smart cleaning category, the X50 Ultra robot vacuum was one of the most eye-catching products at the Dreame Technology booth, winning many awards, including the CES 2025 International Breakthrough Award. It is equipped with Dreame Technology’s world-first robotic retractable legs technology, which can achieve a maximum obstacle crossing height of 6cm*. At the same time, it also features VersaLift, Dual Flex Arm Technology, and other technologies, elevating the cleaning performance of sweeping robots to a new level.

H15 Pro Heat wet and dry vacuum equipped with Dreame Technology’s GapFree™ AI DescendReach Robotic Arm technology achieves no cleaning dead zones and no water residue. When the wet and dry vacuum senses an edge, the AI smart lifting robotic arm will adaptively press down and quickly stick to the edge to complete the corner cleaning.  Z30 Smart Sensor cordless stick vacuum supports the smart sensor dirt function. Dreame Technology’s self-developed 150,000RPM high-speed digital motor delivers peak suction power of 300AW and a runtime of up to 90 minutes.

For outdoor cleaning scenarios, Dreame Technology has launched the Z1 Pro cordless robotic pool cleaner, whose innovative PoolSense™ technology can intelligently recognize the shape of the pool, enabling optimized zoning and S-shaped cleaning routes to improve cleaning efficiency. Based on LiFi communication technology, users can use a remote control to communicate with the swimming pool robot underwater in real time, assign cleaning tasks, and easily complete various cleaning needs.

On the other side of the booth, the newly launched Airstyle Pro Multifunctional Hair Drying & Styling System also garnered considerable attention from visitors. It is a salon-grade styler that integrates seven functional accessories for blow-drying, curling, straightening, and more.

Dreame Technology’s full ecosystem debut at CES 2025 highlights its remarkable breakthroughs in cutting-edge technology.

About Dream Technology

Established in 2017, Dreame Technology is an innovative consumer product company that focuses on smart home cleaning appliances with the vision to empower lives through technology. Follow us on FacebookInstagramTikTok and Twitter.

For more information, visit https://www.dreametech.com/.

*6cm: The 6cm refers to the height of the two steps. A single obstacle is 4.5cm high, and a single climbing mat’s crossing height is 1.5cm. Based on our in-house lab testing, actual results may vary depending on environmental factors.

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Lower Acquires Neat Labs, Launches LowerOS to Transform Digital Mortgage Experience

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COLUMBUS, Ohio, Jan. 7, 2025 /PRNewswire/ — Lower, a leading digital mortgage lender, today announced its acquisition of Neat Labs, a company renowned for its end-to-end mortgage origination software. Lower will integrate Neat Labs’ proprietary software into LowerOS, a comprehensive, cloud-based mortgage platform designed to deliver a world-class borrower experience and reduce the time and cost to produce a loan.

Founded in 2015, Neat Labs developed a cutting-edge platform that streamlines the mortgage process from pricing to loan approval and closing. Neat Labs originated over $1 billion in loans, taking borrowers from application to funding in as little as 10 days.

The introduction of LowerOS marks the beginning of a new era in mortgage technology, letting borrowers and loan officers collaborate like never before. Through LowerOS borrowers will have self-serve access to Neat Labs’ advanced underwriting engine letting consumers select the best loan product and payment plan they qualify for. LowerOS also automates many of the time-consuming tasks in the mortgage process, reducing the time and cost for borrowers to get a loan and giving Lower’s nationwide network of loan officers more time to spend guiding each client.

“We’re thrilled to bring Neat Labs into the Lower family. Their technology is the foundation of our next chapter,” said Dan Snyder, CEO and Co-Founder of Lower. “Since our inception, we’ve combined cutting-edge technology with an elite level of customer service. With LowerOS, we are once again revolutionizing the mortgage industry, offering unmatched operational efficiency and an intuitive, frictionless experience for both borrowers and loan officers.”

Steve Herschleb, Co-Founder and Chief Technology Officer (CTO) of Neat Labs, will join Lower as the company’s new CTO. Herschleb, who has extensive experience in developing scalable mortgage technology systems and previously served as Chief Product Officer at Maxwell, will play a critical role in the development of LowerOS.

“LowerOS will change the way consumers think about getting a mortgage whether they are buying a new home, refinancing to reduce their monthly payments or tapping the equity in their home to consolidate debts or pay for a major life event like that overdue home remodel,” said Herschleb. “With LowerOS, borrowers can get approved significantly faster than they can today. It’ll make getting a mortgage feel more like a car loan or a credit card.”

With this acquisition and the introduction of LowerOS, Lower continues to redefine the mortgage experience by combining advanced technology with a focus on delivering exceptional value and efficiency.

About Lower
Founded in 2014, Lower is the 28th largest home lender in the country, and backed by Accel Partners, SoFi, and Veritex Bank. Lower operates a digital platform that meets customers both online through its website, and offline though its distributed retail branches. Committed to being the best lender for both originators, and consumers, Lower is redefining home finance one home at a time.

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SOURCE Lower, LLC

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