AUBURN HILLS, Mich., Aug. 16, 2024 /PRNewswire/ — BorgWarner has been named a winner in PR Daily’s Social Media & Digital Awards in both the LinkedIn and Twitter/X categories.
PR Daily’s Social Media & Digital Awards celebrates the organizations, people and teams that know how to earn audience attention online. They are continuing to advance the fields of social media and digital communications, leading to success for their organizations or clients.
Finalists in this year’s program were honored at a special industry event on Thursday, August 1, at the Yale Club in New York City, where category winners were also revealed. Learn about the event and winning work here.
BorgWarner was chosen from a wide pool of entries to receive recognition as winners in PR Daily’s Social Media & Digital Awards in the LinkedIn category for its Charging Forward campaign, as well as in the Twitter/X Category for its Borg-Warner Trophy Speaks to Racing Fans campaign.
For the LinkedIn category, BorgWarner created a yearlong branding campaign in order to align BorgWarner with top talent in the automotive industry. The company began building buzz in the first half of 2023 with a shift in its organic LinkedIn presence, focusing on brand storytelling, PR amplification and thought leadership. The campaign also highlighted employees’ career accomplishments, innovative projects and reports while supporting advocacy, diversity and inclusion, and opportunities for growth, all while offering potential recruits a behind-the-scenes look at the company’s culture. In addition to impressive metrics on LinkedIn, traffic to the Careers section of BorgWarner’s website increased – the page was visited nearly 1.2 million times in 2023, up 38% from the prior year. Of those visitors, 69% went on to view job opportunities.
For the Twitter/X category, BorgWarner created a community of Indianapolis 500 racing fans where they could share their passion for the event and exchange stories and memories, led through by unique persona of the Borg-Warner Trophy. This specific campaign aimed to expand the account’s relevancy beyond this single-day event, as it peaks in the weeks leading to, during, and directly after the race. Over the course of months, the account retained its relevance for a single-day event among the racing community and beyond, growing 7.5% and seeing 44% more engagements than the prior year. During May, when conversations about the Indy 500 took off, the brand saw almost 100,000 organic impressions, a 4.11% increase. During race weekend, impressions for the account increased by 67% year over year.
“Congratulations to BorgWarner,” said Brendan Gannon, Senior Marketing Manager for Awards Programs at PR Daily. “Your innovative and impactful work in the digital space truly sets you apart. PR Daily is proud to recognize their efforts.”
BorgWarner has been recognized for its accomplishment in a special write-up on PR Daily’s internationally-read news website.
About BorgWarner
For more than 130 years, BorgWarner has been a transformative global product leader bringing successful mobility innovation to market. With a focus on sustainability, we’re helping to build a cleaner, healthier, safer future for all.
About Ragan Communications and PR Daily
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You should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. Forward-looking statements are subject to risks and uncertainties, many of which are difficult to predict and generally beyond our control, that could cause actual results to differ materially from those expressed, projected or implied in or by the forward-looking statements. These risks and uncertainties, among others, include supply disruptions impacting us or our customers, commodity availability and pricing, and an inability to achieve expected levels of recoverability in commercial negotiations with customers concerning these costs; competitive challenges from existing and new competitors, including original equipment manufacturer (“OEM”) customers; the challenges associated with rapidly changing technologies, particularly as they relate to electric vehicles, and our ability to innovate in response; the difficulty in forecasting demand for electric vehicles and our electric vehicles revenue growth; potential disruptions in the global economy caused by wars or other geopolitical conflicts; the ability to identify targets and consummate acquisitions on acceptable terms; failure to realize the expected benefits of acquisitions on a timely basis; the possibility that our 2023 tax-free spin-off of our former Fuel Systems and Aftermarket segments into a separate publicly traded company will not achieve its intended benefits; the failure to promptly and effectively integrate acquired businesses; the potential for unknown or inestimable liabilities relating to the acquired businesses; our dependence on automotive and truck production, which is highly cyclical and subject to disruptions; our reliance on major OEM customers; impacts of any future strikes involving any of our OEM customers and any actions such OEM customers take in response; fluctuations in interest rates and foreign currency exchange rates; our dependence on information systems; the uncertainty of the global economic environment; the outcome of existing or any future legal proceedings, including litigation with respect to various claims, or governmental investigations, including related litigation; future changes in laws and regulations, including, by way of example, taxes and tariffs, in the countries in which we operate; impacts from any potential future acquisition or disposition transactions; and the other risks noted in reports that we file with the SEC, including Item 1A, “Risk Factors,” in our most recently filed Annual Report on Form 10-K and/or Quarterly Report on Form 10-Q. We do not undertake any obligation to update or announce publicly any updates to or revisions to any of the forward-looking statements in this press release to reflect any change in our expectations or any change in events, conditions, circumstances, or assumptions underlying the statements.
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SOURCE BorgWarner Inc.
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