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Understood.org and Kantar Provide New Insight into Impact of Individuals with Learning and Thinking Differences

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This joint initiative creates a guide for brands and businesses to enhance inclusivity by integrating the unique experience of these populations, particularly those with compounded marginalized identities, into research.

NEW YORK and LONDON, Aug. 15, 2024 /PRNewswire/ — Today, Understood.org, the leading nonprofit dedicated to supporting the 70 million people in the United States with learning and thinking differences, like ADHD and dyslexia, announced its partnership with Kantar, the world’s leading marketing data and analytics business and indispensable brand partner to 96 of the world’s 100 biggest advertisers. According to Understood.org’s Neurodiversity and Social Media Study, nearly 60% of Americans say they don’t have a clear understanding of what learning and thinking differences are. The partnership will generate insights for people, brands and businesses on how to create more inclusive, impactful experiences, campaigns and policies for people with learning and thinking differences, through research that focuses on and incorporates the historically underserved demographic of people with learning and thinking differences. Reports include Kantar GLOBAL MONITOR, US MONITOR, and the Global Brand Inclusion Index.

This work comes at a critical point in time, where the number of people with learning and thinking differences is growing, yet businesses have little to no insight into their lived experiences. Kantar finds that globally, 11% of the population reports having a thinking or learning difference that might impact reading, writing, focus, math, or communicating with other people (Kantar Global MONITOR June 2024). When looking at the experiences of this group, Kantar’s U.S. Brand Inclusion Index 2024 finds that the vast majority – 82% — have experienced discrimination in the last year; the reasons vary from their age to their gender to their mental or physical abilities. This is twice the total population’s incidence and the highest of any other group with a sample big enough to report. Further outlining the risk to brands, Kantar finds 58% of discrimination experiences took place at a commercial location, such as while shopping, at a restaurant, hotel, or other hospitality place, or other business environments in 2024. 

“Clearly, we all could be doing more to create fair and positive experiences for all people, in particular individuals with learning and thinking differences and various accessibility needs,” said Valeria Piaggio, Global Head of DEI, Kantar, “This demographic is often forgotten, but that’s not only wrong from a human standpoint, it’s wrong from a business perspective. We know this community is growing, and it’s influential with $1.9 trillion in annual disposable income globally.”

“That’s why I couldn’t be more excited about our partnership with Understood.org, which will help brands better understand how to reduce stigma, drive advocacy, and create safe and welcoming experiences for this powerful consumer audience.”

The partnership’s main goal is to evolve the way in which research is conducted about people’s identity, identifying respondents with thinking and learning differences, and providing accessibility accommodations in the studies. The organizations’ work together has already resulted in the inclusion of new custom questions in upcoming Kantar studies, including the Brand Inclusion Index and MONITOR reports.

Over the next few months, Kantar and Understood.org will also be releasing:

Global MONITOR findings regarding the consumer experience of the global community of people with disabilities, including recommendations for how brands and organizations can better support them and the demographic’s prevalence by market and the potentially unique experiences and desires of those with learning and thinking differences across categories & services (Fall 2024).In-depth data on the intersectional identities of those with learning and thinking differences in the US, made possible by robust sample sizes of 11,000+ in Kantar’s US MONITOR data. This report will showcase the intersectional identities of people with learning and thinking differences across gender, race, ethnicity, sexual orientation, and other cross-demographics, and outline how brand considerations across innovation, marketing and hiring efforts (Fall 2024).An additional chapter in Kantar’s Global Brand Inclusion Index, featuring insights on how people with learning and thinking differences rate brands for inclusivity and identify and celebrate the brands who are leading the charge.

“Gaining insights into the lived experiences of people who learn and think differently is crucial, as they represent a large market segment that is overlooked and underestimated,” said Nathan Friedman, Understood.org’s co-president and chief marketing officer. “This partnership will infuse accessibility into research, spurring brands to engage this significant consumer segment to foster revenue growth and brand loyalty while raising global awareness for neurodiverse people”

For more information on this research and to learn about the accessible opportunities for your brand, contact Kantar here: https://www.kantar.com/north-america/contact

About Understood.org

Understood.org is a nonprofit focused on shaping the world for difference. We raise awareness of the challenges, skills, and strengths of people who learn and think differently. Our resources help people navigate challenges, gain confidence, and find support and community so they can thrive. Together, we can build a world where everyone can reach their full potential. Understood.org is a 501(c)(3) organization headquartered in New York. For more information, to donate, or to partner with us, visit u.org/media and follow us @UnderstoodOrg.

About Kantar

Kantar is the world’s leading marketing data and analytics business and an indispensable brand partner to the world’s top companies, including 96 of the world’s 100 biggest advertisers.

We have a complete, unique and rounded understanding of people around the world: how they think, feel and act, globally and locally in over 90 markets.

We don’t just help clients understand what’s happened, we tell them why and how they can shape the future.

https://www.kantar.com/

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SOURCE Understood

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Yaber Achieves 100% YOY Sales Growth during Black Friday and Gears Up for CES 2025

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December 27, 2024

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LAS VEGAS, Dec. 27, 2024 /PRNewswire/ — Yaber reported a remarkable 100% year-over-year sales surge during Black Friday. The T2 outdoor projector, featuring a built-in battery and handle-to-stand design, ranked among Amazon’s Top 3 “Most Wished For” list. Meanwhile, the L2s projectors, available in exclusive Pantone colors, sold out shortly after launch.

Yaber T2 projector is currently available at Christmas sale on Amazon and the official Yaber website. Meanwhile, pre-orders for the L2s projectors in exclusive Pantone colors will reopen in mid-January 2025.

This year, Yaber further expanded its global retail presence, debuting at the iconic Selfridges in the UK and securing placements in MediaMarkt across EMEA, Canada’s London Drugs, Saudi Arabia’s EXTRA, Belgium’s FNAC, Greece’s PUBLIC, Czech Republic’s Datart, Japan’s Bic Camera and Yodobaxi, and Malaysia’s premier IOI City Mall and Plaza Low Yat.

Looking ahead, Yaber is set to unveil its first ultra-short-throw laser projector and a new Keith Haring-inspired entry-level model at CES 2025. The launch event will take place at 4:00 PM PST, January 6, 2025 at Caesars Palace, Las Vegas. Visit Yaber’s booth in South Hall 1-30808 at Las Vegas Convention and World Trade Center (LVCC) from January 7-10 to discover more.

About Yaber

Founded in 2018, Yaber redefined home entertainment by introducing the world’s first entertainment projector, pioneering a new category in the industry. Today, its innovative projectors have delivered immersive experiences to users in over 120 countries, making Yaber a trusted name in global home entertainment.

The letter “Y” in Yaber embodies the youthful vigor and innovative spirit of Generation Y. It’s not just a symbol, but a unique representation of youth identity and attitude towards life, infusing the brand with rich cultural connotations of youthfulness within simplicity.

Committed to excellence, Yaber has been pushing the boundaries of audiovisual innovation, crafting projectors that inspire richer, more vibrant lifestyles. Its achievements are recognised with prestigious accolades, including the Red Dot, IDEA, VGP, and CES Innovation Awards.

SOURCE Yaber Technologies Co., Ltd

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Bybit Web3 Wallet Integrates Tonstakers: The First of Its TON Staking Offerings to Expand DeFi Opportunities

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December 27, 2024

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DUBAI, UAE, Dec. 27, 2024 /PRNewswire/ — Bybit, the world’s second-largest cryptocurrency exchange,is excited to announce the integration of Tonstakers, the leading liquid staking protocol on the TON blockchain, into its Web3 Wallet. This marks the first of Bybit Web3’s TON staking offerings, reinforcing its commitment to expanding decentralized finance (DeFi) opportunities for its users.

With this integration, Bybit Web3 Wallet users can now seamlessly stake Toncoin ($TON) and receive $tsTON (Tonstakers LST) in return. The value of $tsTON increases relative to $TON every 26 hours, ensuring competitive rewards while contributing to the growth and success of the TON ecosystem. The integration also opens the door for 130 million users in the TON ecosystem to access TON staking directly within the Bybit Web3 Wallet.

Bybit is dedicated to simplifying DeFi adoption by providing intuitive and user-friendly staking experiences. This milestone partnership with Tonstakers enables users to unlock annual returns estimated between 3% and 5% APY, with rewards automatically compounded, further cementing Bybit’s role as a leader in DeFi accessibility.

Why Tonstakers Matters: The First of Its Kind
Tonstakers is the inaugural partner in Bybit Web3’s TON staking initiative, setting a new standard for staking services. With a total value locked (TVL) exceeding $260 million and a significant market share in the liquid-staked TON sector, Tonstakers offers Bybit Web3 Wallet users unparalleled access to TON staking benefits:

Effortless Staking: Securely stake $TON with ease, thanks to the user-friendly interface within the Bybit Web3 Wallet.Earn $tsTON Rewards: Receive tokenized staked Toncoin ($tsTON), which can be leveraged within DeFi applications across the TON ecosystem.Explore DeFi Liquidity: Engage with Tonstakers Earn to provide liquidity using $tsTON, unlocking diverse earning opportunities.

“Bybit Web3 is proud to deepen our integration with the TON blockchain, a crucial step in our mission to foster a thriving and interconnected Web3 ecosystem,” said Emily Bao, Head of Bybit Web3. “This integration empowers our users with seamless and trusted access to TON liquid staking pools and unlocks valuable earning opportunities. As a strong believer in DeFi adoption, Bybit Web3 is committed to bridging the gap between Web2 and Web3, creating simple, easy, and accessible solutions that bring the benefits of decentralized finance to a wider audience. We believe this integration will significantly contribute to the growth and success of the TON ecosystem.”

Start Staking Today To begin staking your $TON and earning with $tsTON, visit https://www.bybit.com/en/web3/staking and discover the power of Bybit Web3 Wallet’s integration with Tonstakers. Bybit Web3 Wallet currently supports a wide range of staking services beyond TON tokens, including ETH, USDT, USDC, bbSOL, SUI, and more.

#Bybit / #TheCryptoArk / #BybitWeb3

About Bybit Web3

Bybit Web3 is redefining openness in the decentralized world, creating a simpler, open, and equal ecosystem for everyone. We are committed to welcoming builders, creators, and partners in the blockchain space, extending an invitation to both crypto enthusiasts and the curious, with a community of over 130 million wallet addresses across over 30 major ecosystem partners, and counting.

Bybit Web3 provides a comprehensive suite of Web3 products designed to make accessing, swapping, collecting and growing Web3 assets as open and simple as possible. Our wallets, marketplaces and platforms are all backed by the security and expertise that define Bybit as the world’s second-largest cryptocurrency exchange by trading volume, trusted by over 60 million users globally.

Join the revolution now and open the door to your Web3 future with Bybit.

For more details about Bybit Web3, please visit Bybit Web3.

About Bybit

Bybit is the world’s second-largest cryptocurrency exchange by trading volume, serving a global community of over 60 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.

For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: media@bybit.com
For updates, please follow: Bybit’s Communities and Social Media

Discord | Facebook | Instagram | LinkedIn | Reddit | Telegram | TikTok | X | Youtube

 

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SOURCE Bybit

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Youth Square “YS School Cultural Festival 2024” Winter Edition

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December 27, 2024

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Exhibition of Three Major Popular Anime, with Over Forty Youth Performers and Local Creative Units
Helping Young People Unleash Their Potential

HONG KONG, Dec. 27, 2024 /PRNewswire/ — The theme of this year’s youthfest@HK is “Nurture Positive Thinking”, “Promote Innovation” and “Inspire Creativity”. As one of the highlights of the festival, “YS School Cultural Festival 2024” adopts the theme “Plus Ultra: Beyond PB Limits”, encouraging young people to push their own limits in every opportunity and challenge, striving to achieve new personal best. “YS School Cultural Festival 2024” comprises the Summer and Winter edition, offering a multitude of diverse and enriching experiences to participants. Following the summer’s excitement from the Paris Olympics, “YS School Cultural Festival 2024” brought everyone thrilling basketball competitions and various sports experiences. The Winter edition kicked off on December 9 at Youth Square, featuring a series of exciting programmes for young people to share and exchange their passion and insights on anime, cosplay, and idol groups.

One of the highlight events of “YS School Cultural Festival 2024” Winter Edition is “Doujin Fan Fest 2024”, which was held on December 14–15, 2024, at the Y Theatre, 2/F, Youth Square. This two-day anime extravaganza brought together over 20 popular idol and cosplay groups and performers to showcase their talents and energy. Additionally, more than 20 local groups showcased their incredible creativity in the Market, offering a wide array of originally-created items and idols and anime related products. “Doujin Fan Fest 2024” also offered numerous workshops, including Hanfu makeup and styling experiences, cosplay wig styling and hair accessory design, providing participants with hands-on opportunities to explore their interest and potential.

“Doujin Fan Fest 2024” Empowers Youth to Showcase Talents and Unlock Potential

Participants of “Doujin Fan Fest 2024” shared that they gained a lot from the event, with many describing it as a highly rewarding experience. Popular idol Una expressed that the vibrant atmosphere of the festival made a lasting impression on her. She praised that the event provided her a platform to showcase her individuality and share her passion for stage performances and singing with fellow enthusiasts. Meanwhile, Bibi, the instructor of the Cosplay Wig Styling Workshop, revealed that this was her first time hosting a workshop. She was inspired by the strong eagerness to learn displayed by the participants, which led her to consider developing advanced courses or creating tutorial videos. Her goal was to provide and share more learning resources about Cosplay wig styling.

Promoting Chinese Culture through the “Hanfu Makeup and Styling Experience Workshop”

Another key highlight of ” Doujin Fan Fest 2024″ was the “Hanfu Makeup and Styling Experience Workshop”, where participants learned Hanfu makeup techniques, classic bun hairstyles, and even had the chance to try on Hanfu outfits to create their own personalized looks. The workshop was highly popular among youngsters.

The workshop instructor, Bing-gan, emphasized the importance of promoting Hanfu culture, explaining that it helps young people deepen their understanding of Chinese history and the cultural significance behind Hanfu. For example, the central seam of the garment symbolizes the Confucian concept of the “Doctrine of the Mean,” carrying profound meaning. Bing-gan stated, “I hope students can use Hanfu as a gateway to explore Chinese culture, including its history, philosophy, aesthetics and experience the richness of Chinese heritage.” One of the participants, Joyce, shared her excitement, “this workshop taught me advanced makeup techniques and Hanfu hairstyle designs that are rarely offered elsewhere. I also learned that Hanfu comes in so many styles and has such diverse and beautiful designs!”

Another highlight of the “YS School Cultural Festival 2024” Winter Edition is “Ani-com Fantasy 2024”. It features the “Anime Exhibition” at the Y Exhibition Platform, 1/F, Youth Square, as well as in the public space on the 5th and 6th floors. The exhibition showcases instagrammable “check-in” hotspots on three popular anime, “Haikyuu!!”, “Kuroko’s Basketball” and “Mashle: Magic and Muscles”. An interactive basketball game area allows participants to become basketball players and showcase their shooting skills. Additionally, on December 13, 2024, a free anime screening was held, allowing anime fans to revisit classic films “Haikyuu!! The Movie: Talent and Feelings” and “Haikyuu!! The Movie: Battle of Concepts”, indulging themselves in the world of anime.

Please download high resolution photos here.

Youth Square

Youth Square is a government venue and a youth development initiative launched by the Home and Youth Affairs Bureau. Facilities include the 643-seat Y Theatre, Y Studio, Y Platform, multipurpose area, office, retail shop and the Y Loft which has 148 guest rooms. Youth Square aims to be the hub of territory-wide youth development activities for youth to develop their potential. Youth Square has been conducting events under various themes, including music, dance, arts and culture.

6G model is Youth Square’s guiding principle. 6G refers to Groom, Growth, Glow, Green, Global Vision and Give Back. 

Official website: http://www.youthsquare.hk

Y Loft

Y Loft is conveniently located, 3-minute walk from Chai Wan MTR Station. The 148-room Y Loft is located in Youth Square’s Main Block and Hostel Block. Room selection includes Twin, Twin Room with Balcony, Triple, House of Six, Duplex and Accessible Rooms. Accessible Rooms, with widened corridor and more space, are designed to deliver the same comfort and peace of mind to visitors with disabilities.

View original content:https://www.prnewswire.com/apac/news-releases/youth-square-ys-school-cultural-festival-2024-winter-edition-302339589.html

SOURCE Youth Square, Y Loft, New World Facilities Management Company Limited

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