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Unrealistic technical demands and inadequate technology hinder data-driven marketing according to exclusive BlueConic survey

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Half of marketers surveyed say technical tasks and technology that isn’t fit for purpose hamper effective customer data utilization

BOSTON, Aug. 14, 2024 /PRNewswire-PRWeb/ — An exclusive survey from market-leading customer data operating system (OS) BlueConic has revealed that unrealistic technical demands and technology gaps are the biggest hurdles facing marketers from benefiting from their customer data.

To be successful, marketers need the most relevant knowledge of who they are trying to connect with, at the moment of interaction. However, our survey shows that they are being asked to do SQL and other technical tasks that have never been a part of the marketing job description before.

The findings come from a survey conducted in partnership with WBR Insights, which interviewed 100 senior marketers and executives at top business-to-consumer brands. More than half of the respondents (51%) come from companies with more than $1 billion in annual revenue.

Key findings from the survey include:

● Tools that require marketers to code like engineers create challenges for hands-on doers: 50% of marketing leaders are either uncertain about their teams’ skill sets, or do not believe their teams possess the necessary technical skills to effectively utilize customer data in their marketing strategies.

● Technology infrastructures fall short: 71% identify integrating new technologies with existing processes as the biggest obstacle to being data-driven, while 81% rate their technology infrastructure as only adequate for now, partially adequate, or inadequate. In addition, 72% of the respondents struggle to integrate data from multiple sources and platforms, while 56% struggle to ensure data quality and cleanliness.

● Organizational silos persist: 67% believe that a unified vision and understanding of data’s value across departments is the best way to support effective collaboration on customer data initiatives. Yet 47% say their marketing teams only collaborate with IT, sales and customer service occasionally or rarely.

● Customer insights aren’t actionable: Only 14% of respondents said their organization was highly effective in putting customer data into action. In contrast, over half of respondents rated their ability to put customer data into action as only moderately effective (25%), somewhat ineffective (30%) or not at all effective (1%).

● Data remains a double-edged sword: Although first-party customer data is regarded as the foundation for growth, marketers are grappling with maximizing the benefits. Analyzing large volumes of data was cited as the top challenge by respondents (29%) with another 22% ranking it as their second most difficult challenge. The second biggest challenge for marketers is managing data privacy and consent issues (28%) with 15% placing it as their second biggest challenge.

● Future investment: Despite the top technological challenges, there is a notable shift in priorities, with a substantial 67% of respondents planning to invest in enhancing their organization’s ability to adhere to privacy and security regulations in the next 12 months. Prioritizing the ability to integrate data from multiple sources and platforms is a key consideration for 58%, while 57% are focusing on the ability to analyze large volumes of data efficiently and another 57% will invest in initiatives that ensure data quality and cleanliness.

“To be successful, marketers need the most relevant knowledge of who they are trying to connect with, at the moment of interaction, in order to make a resonant connection. However, our survey shows that they are being asked to do SQL and other technical tasks that have never been a part of the marketing job description before,” said Patrick Reynolds, CMO at BlueConic. “These findings emphasize the need for no-code tools that provide marketing and other hands-on doers with access to data and the means to apply the insights to high-performing actions in market – without coding or submitting tickets to other departments.”

The findings of the research will be discussed in more detail as part of an upcoming webinar titled “Navigating the Data Deluge: Strategies for Putting Customer Data into Action.”

When: Tuesday, August 20, 2024 • 1:00 p.m. Eastern Time.

Where: Register here.

About BlueConic

BlueConic is the operating system that puts data into action for marketing and growth doers. The industry-first solution empowers doers with an unmatched range of capabilities to access relevant customer data, create resonant customer experiences, and drive maximum returns for their business. More than 500 businesses worldwide rely on BlueConic to unlock their full customer data potential, including Forbes, Heineken, Mattel, Michelin, Telia Company, and VF Corp. Learn more at www.blueconic.com and follow us on LinkedIn @BlueConic.

Notes to Editors:

The survey was conducted in partnership with WBR Insights, which surveyed 100 senior leaders from consumer brand manufacturers and multi-brand sellers between March 19-April 10, 2024. The respondents represent companies that manufacture and sell a variety of consumer products, including health and beauty (9%), apparel (8%), auto and transportation (8%), and home furnishing goods (8%), among others. The organizations represented in the report vary in size, as measured by annual revenue. More than half of the respondents (51%) come from companies that make more than $1 billion in annual revenue. Participation was voluntary, and respondent identities were confirmed by phone before completing the survey.

Media Contact

Karolina Throssell, Iden, 44 07855751005, karolina@iden.global, www.blueconic.com

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SOURCE BlueConic

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HYPERGROWTH CX SOFTWARE PROVIDER ANNOUNCES NEW HIRES TO FUEL UK GROWTH AND US EXPANSION

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44 mins ago

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September 24, 2024

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CloudInteract announces new senior hires to support UK growth and US expansion, as it sets sights on supporting an industry predicted to grow to over USD 22 billion by 2030

LONDON, Sept. 24, 2024 /PRNewswire/ — CloudInteract, a rapidly growing, UK-based provider of customer experience (CX) platforms, announces new senior hires to support its UK growth plans and expansion into the US market.

Founded by customer workplace communications experts, Nick Seagrave and Simon Leyland, CloudInteract launched in 2023, providing customers, including education provider, Pearson, life sciences enterprises, and online consumer services providers, such as Swoop with innovative CX software, as well as supporting industry partners, including Amazon Web Services.

Through the delivery of AI-driven platforms and omnichannel systems, CloudInteract empowers companies to scale and continuously adapt to their evolving customer service needs.

Simon Leyland, CEO and co-founder of CloudInteract, explains, “CloudInteract was born out of Nick’s and my mission to reimagine customer experience, by making contact centre interactions better for both customers and users alike. We understand that in a world full of technology providers, the difference lies in how technology transforms real-world experiences.”

To support its UK growth plans and expansion of its US presence, CloudInteract has onboarded new talent to its 50% female senior leadership team. The company recently welcomed Marketing Director, Louise Mahrra, Head of Business, North America, Nancy Van Delist and UK Head of Business Development, Julian Degg.

They will work alongside Change Director, Eliza Taylor and co-founders, Chief Technology Officer, Nick Seagrave and CEO Simon Leyland.

“As CloudInteract expands its operations and brings in new talent to support strategic growth in an industry predicted to mature to over USD 22 billion by 2030, we are firmly fixated on helping businesses unlock the full potential of their customer experience platforms by turning every interaction into a competitive advantage.”

“By doubling down on our investment in people, partnerships, and platforms, we’re positioning CloudInteract as the go-to partner for businesses that want to unlock the power of AI, data, and communication to transform their customer interactions,” concluded Simon.

About CloudInteract: https://www.cloudinteract.io/ 

CloudInteract builds customer experience platforms to unlock the potential of data to improve customer interactions. Our solutions leverage AI, automation, and integration to create smarter, seamless customer experiences that are built to last.

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View original content:https://www.prnewswire.co.uk/news-releases/hypergrowth-cx-software-provider-announces-new-hires-to-fuel-uk-growth-and-us-expansion-302255608.html

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Tata Elxsi Delivers World’s First RDK-B Integration on Qualcomm 5G Fixed Wireless Access Platform

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44 mins ago

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September 24, 2024

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SAN DIEGO and BENGALURU, India, Sept. 24, 2024 /PRNewswire/ — Tata Elxsi, a global leader in design and technology services, today announced the successful integration of the RDK-B software stack with the Qualcomm® 5G FWA Gen 3 Platform. This first-of-its-kind integration opens a new pathway for operators to deliver fast, reliable, and scalable high-speed FWA solutions. Integration of the RDK-B middleware includes key features, such as Wi-Fi 6 connectivity, packet statistics, and advanced security options, ensuring the platform is versatile and can be deployed in both indoor and outdoor environments. Operators can now deliver value-added services, like Quality of Service (QoS), band steering, parental control, and VPN, enhancing the overall broadband experience. 

Gautam Sheoran – VP and GM, Wireless Broadband and Communications at Qualcomm Technologies, Inc., stated: 

“We are proud to collaborate closely with Tata Elxsi, who has leveraged their considerable expertise to port the RDK-B stack to our 5G FWA Gen 3 Platform, featuring the Snapdragon® X75 Modem-RF System. This critical step empowers operators to accelerate time-to-market, deliver high performance FWA solutions, and reduce development efforts, as they deploy powerful new FWA CPE solutions. We look forward, through continued collaboration with Tata Elxsi, to expanding our engagement with the broader RDK community, giving operators more choices and flexibility in deploying state-of-the-art solutions.”

Priya S Kumar – Head, Media and Communications at Tata Elxsi, stated:

“This integration broadens the RDK ecosystem and silicon diversity, which has traditionally centered on wired technologies like DOCSIS and Fiber-to-the-Home (FTTH). By incorporating RDK-B into the cellular-managed WAN space, Tata Elxsi is excited to collaborate in positioning the Snapdragon X75 platform as a future-ready solution for high-performance broadband applications. Tata Elxsi’s continuous commitment to the RDK ecosystem enables SoCs, OEMs and operators to rapidly innovate and scale, addressing the demands of next-generation broadband technologies.”

Looking ahead, Tata Elxsi will upgrade the platform to include next-generation features such as Wi-Fi 7. This upgrade will further enhance FWA devices, offering operators more flexible, scalable, and cost-effective solutions, setting the stage for the next generation of wireless innovation. 

About Tata Elxsi

Tata Elxsi is among the world’s leading design and technology services providers across industries, including Automotive, Broadcast, Communications, Healthcare and Transportation.

We are helping customers reimagine their products and services through design thinking and applying digital technologies, such as IoT (Internet of Things), Cloud, Mobility, Virtual Reality and Artificial Intelligence. For more information, visit www.tataelxsi.com

Snapdragon and Qualcomm branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.

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View original content:https://www.prnewswire.co.uk/news-releases/tata-elxsi-delivers-worlds-first-rdk-b-integration-on-qualcomm-5g-fixed-wireless-access-platform-302256787.html

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Huawei Calls to Expand Partnerships to Drive Global Digital Inclusion through TECH4ALL

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44 mins ago

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September 24, 2024

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SHANGHAI, Sept. 24, 2024 /PRNewswire/ — At the TECH4ALL Digital Inclusion Forum hosted at Huawei Connect 2024, Huawei called for more partners to join its TECH4LL initiative to drive global digital inclusion.

Launched in 2019 and aligned with the UN SDGs, TECH4ALL is Huawei’s long-term action plan for enabling an inclusive and sustainable digital world, focusing on the education, environment, health, and development domains.

At the forum, attendees explored TECH4ALL inclusion projects and digital inclusion advances in China outlined in the 2024 China Digital Inclusion Report produced by China Academy of Information and Communications Technology (CAICT).

“Promoting digital inclusion can not only effectively deal with problems that may exist in the development and application of digital technology, but also improve the realization of our overall goals,” said Xin Yongfei, Director of the CAICT Institute for Policy and Economics.

Discussions focused on how technology can help bring down barriers to information accessibility, equal opportunities, and a high quality of life. A key theme at the forum concerned the importance of cross-sector partnerships in maximizing the efficacy of inclusion projects such as those Huawei’s runs under TECH4ALL.

“Huawei is a committed to supporting China’s digital inclusion strategy,” said Jeffrey Zhou, President of ICT Marketing at Huawei. “We work with governments, enterprises, scientific research institutions, universities, and NGOs to implement projects that provide a useful reference for the world to seize the opportunities of digital transformation and share the inclusive benefits of digitalization.”    

Partners from both the deaf and vision-impaired communities looked at the role of technology in enabling digital inclusion. Huawei shared how it considers the needs of people with disabilities, the elderly, and children from the beginning of product design. As well as Bluetooth connectivity for hearing aids, Huawei smartphones, provide 15 accessibility features that are used by around 10 million people each month. These include technologies that can identify and send alerts for job recommendations tailored for people with disabilities.

“As a visually impaired device user and Huawei partner, I think it’s crucial to share the message that technology can give everyone an equal opportunity to participate in society, use public resources, and help eliminate the digital divide,” said Yin Nan, Chairman of Tianjin Hongqiao District Blind Association.

With partners the China Association of the Deaf and E-Times Digital Technology, Huawei TECH4ALL has also developed the Trouble-Free Hearing app. Based on Huawei Cloud AI, the app provides speech-to-text and text-to-speech translation and a real-time online sign language hub for use in potentially complex situations such as healthcare, legal consultations, and at service windows.

The forum also explored education inclusion through the TECH4ALL China DigiSchool project, which aims to provide online resources and teacher training for the delivery of STEAM curriculum. To date, 4,800 teachers and students have benefited in 29 schools.

Huawei also runs a range of education and training initiatives across the globe, including the Open School project with UNESCO, Instant Schools Network with Vodafone Foundation, and Skills and Wheels projects with global and local partners. Skills on Wheels, for example, brings free digital skills training to remote communities via truck-mounted mobile classrooms, reaching 93,000 people in 18 countries so far.

TECH4ALL education projects have reached more than 400,000 people across the globe, with technology and partnerships the key to success of each project.

About Huawei TECH4ALL

TECH4ALL is Huawei’s long-term digital inclusion initiative. Enabled by innovative technologies and partnerships, TECH4ALL aims to promote inclusion and sustainability in the digital world.

For more information, visit the Huawei TECH4ALL website: https://www.huawei.com/en/tech4all 

Follow us on X:
https://twitter.com/HUAWEI_TECH4ALL 

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SOURCE Huawei

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