Connect with us

Technology

MoonFox Analysis | The Late Entry of Kwai’s Kling, Can ‘AI-Powered Short Video’ Become Its New Breakout Opportunity

Published

on

SHENZHEN, China, Aug. 7, 2024 /PRNewswire/ — AI video creation is a key development focus in the generative AI industry. Recently, Kling Video AI Model, published by Kwai, took the lead in launching large-scale open user testing, triggering user trials and a surge of “creative-oriented” AI video content on content platforms. Users’ response has been positive, injecting a sense of novelty among platform users. The Lumière brothers’ silent black-and-white film, The Arrival of a Train, premiered a century ago, creating a stunning effect on audiences. Today, a century later, with the support of AI video models, AI will pave a path for “realizing imagination” in content development. A new wave of “AI Short Videos” development may emerge, highlighting the convergence of conventional and unconventional, virtual and real, and traditional and modern approaches. Given the diminishing marginal utility of traditional content transformation, this could become a new direction for content creation and provide significant opportunities for AI to break through.

I. AI Video Models’ Delayed Arrival, Kwai Kling Takes the Lead To Reach a New Level

As a track in generative AI, AI video creation has garnered attention and significant investment from various sectors. According to incomplete statistics, over 30 AI video models and tools exist in China alone. However, despite the vast potential demand for AI text-to-video, many products are still in the early stages of technical exploration, with the usability of deployed models generally needing improvement. At the beginning of the year, Sora unveiled AI-generated videos that were up to one minute long, igniting market and user enthusiasm. However, the delayed opening of user testing led to a downturn in market sentiment towards AI text-to-video. This includes evaluations from some foreign producers and media professionals during Sora trials, causing the market to adopt a wait-and-see attitude towards text-to-video technology.

Additionally, some available AI video models face high trial costs, reducing user interest in continuous experimentation. For instance, Runaway’s latest Gen3 version, despite its internationally leading generation quality, comes at a steep price of $12/month for just 125 seconds of qualified output per month. Against this backdrop, achieving low-cost usage thresholds, minute-level output, and basically usable generation quality remains a significant market expectation for the generative AI industry.

Amidst the notable development pain points in AI video generation, Kwai Kling emerged, taking the lead in large-scale user trials. Launched at the beginning of last month, the Kwai Kling provides both web and mobile access points, with the mobile version requiring users to complete tasks within the Kwaiying App. It opened application-based testing, with numerous users already granted trial access and actively engaging in content creation. The model supports various AI video creation methods, including text-to-video, image-to-video, and video continuation, focusing more on user experience. According to data on SimilarWeb, after opening on June 6, the overall website UV for the Kling showed an upward trend. Entering July, the web UV continued to increase, with peak values approaching 100,000 DAU. On the mobile side, since both application and generation model are completed within the Kwaiying App, MoonFox iApp data reveals that from the second week of June, the weekly average DAU of Kwaiying App increased significantly. Particularly after the first week of July, the weekly average DAU increased by about 1 million compared to early June, indicating strong market enthusiasm for Kling

Changes in Monthly Active Users of Kwai Kling – Web Version in June-July (Partial)

Date

Weekly Average DAU

Note

6.06

41043

Kwai Kling AI Video Model opens for testing

6.13

43028

6.25

56508

Kwai Kling AI Video Model starts trending on social platforms

7.06

84554

Data Source: SimilarWeb; Data period: June 2024

 

Changes in Weekly Average DAU of Kwaiying App in June – July

Date

Weekly Average DAU

Note

10-16 June

5.401 (million)

Kwai Kling AI Video Model opens for testing

17-23 June

5.421 (million)

24-30 June

5.884 (million)

1-6 July

6.450 (million)

Data Source: MoonFox iApp; Data Period: June 2024July 2024

II. Empowered by AI Video Models, Young Generations Spark a New Wave of “AI Creative-Generated” Content, Injecting a Novel Experience for Users

Following the launch of the Kling AI Video Model, “AI Creative-Generated” videos have recently gained popularity on video platforms. For instance, various themed AI video content has appeared on the Bilibili platform, with some videos surpassing millions of views and thousands of likes. These contents are mostly highly imaginative creations. The users contributing to these creative AI productions will likely be predominantly from younger user groups. According to data on SimilarWeb, over 50% of web users of Kling AI Video Model are under 34 years old, with the 18-24 age group accounting for nearly 20%.

User Composition of Kwai Kling AI Video Model – Web Version

Gender Distribution

Percentage

Male

72.7 %

Female

27.3 %

Age Distribution

Aged 18-24

19.0 %

Aged 25-34

36.0 %

Aged 35-44

21.0 %

45 years old and above

24.0 %

Data Source: SimilarWeb; Data Period: June 2024

From the user feedback and evaluations perspective, enthusiasm for the Kling AI Video Model is currently high. We analyzed social media user comment data related to the Kling AI Video Model, excluding official accounts, influencers, and KOLs, retaining only ordinary user comment data. We found that overall, users hold a positive attitude towards the current Kling AI Video Model. User emotions are mainly concentrated in four categories: curiosity, excitement, anticipation, and satisfaction. Users exhibit high levels of pleasure and arousal towards the Kling AI Video Model. The high arousal level also indicates that compared to current content types, the Kling AI Video Model is more capable of activating users’ psychological enthusiasm and willingness to act, suggesting that more users will be willing to try using and viewing related content in the future.

Emotional Analysis of Kwai Kling AI Video Model User Evaluations

Emotion Type

Percentage

Curiosity

45.0 %

Excitement

31.8 %

Anticipation

12.7 %

Satisfaction

5.5 %

Wait-and-see

9.1 %

Data Source: MoonFox Big Data Analysis; Data Period: June 2024

III. The Concept of “AI-Generated Short Videos” May Break Through in the Future, Presenting a Different Development Approach from Traditional Content Creation 

How AI generation can achieve true implementation has been a key concern across various sectors. Due to factors such as hallucination issues, many current AI applications still face retention problems. As a subdivision within this field, we believe AI video creation has the potential to gain further user recognition on the usage end in the future.

Drawing from the experience of the previous round of PC and internet development, the focus on AI is not just about the efficiency revolution but also about realizing imagination. Taking QQ as an example, the internet-era QQ provided a vast space for imagination, such as QQ Space, QQ Show, emoticons, and other creative designs. Compared to traditional content at the time, the experience was quite exceptional. Behind online social interaction, there was actually a large number of novel content experiences supporting it, not just simple efficiency improvements. Similarly, current AI virtual social interaction applications with daily user engagement times of several dozen minutes follow the same principle. On the other hand, entertainment content, compared to efficiency tools, inherently has broader coverage and stronger user stickiness in terms of experience.

However, in the AI era, we believe that the “novelty” to be embodied in video content creation differs from traditional interpretations. In a situation where user interests are relatively stable and user interest circles are very distinct, breakthroughs are necessary to refresh the experience. Specifically, we believe there might be three aspects: The fusion of conventional and unconventional, the integration of virtual and real, and the blend of traditional and modern, thereby integrating with the real world to capture user interest. Secondly, while the current high cost of AI video creation is a fact, using AI for large-scale generation of long videos may not be the short-term implementation direction. However, generating short videos or integrating with existing video segments is quite possible. AI short videos might become a direction where AI video models can be practically implemented in the near future.

A century ago, the earliest silent black-and-white films were very limited in duration due to cost constraints at the time. For example, the Lumière brothers’ The Arrival of a Train was only 50 seconds long. However, when it premiered, its realistic portrayal left a deep impression on the entire audience, thus propelling a massive film industry. A century later, the AI era may potentially guide creators to explore more ideas that are difficult to realize with traditional content, opening up a new approach to video creation, which could have profound implications for future user content consumption.

MoonFox Data is a leading expert in all-scenario data insights and analytics services. With a comprehensive, stable, secure and compliant mobile big data foundation, as well as professional and precise data analysis technology and AI algorithms, MoonFox Data has launched iAPP, iBrand, iMarketing, Alternative Data and professional research and consulting services of MoonFox Research, aiming to help companies gain insights into market growth and make accurate business decisions.

About us: Aurora Mobile (NASDAQ: JG) established in 2011, is a leading customer engagement and marketing technology service provider in China. Its business includes notification services, marketing growth, development tools, and data products. As its sub-brand, MoonFox Data is a leading expert in data insights and analysis services across all scenarios, aiming to help companies gain market insights and empower precise decision-making.

Our Information:
Website: https://www.moonfox.cn/en
Contact number: 400-888-0936

Contact us:
Name: Felix
Title: Director of Sales, Industry Insight Division
Tel: +86 -13366276383
Email: zhouzt@jiguang.cn
Address: 608/F, Tower B, Wintrust Center, No. 1 Xidawang Road, Chaoyang District, Beijing, China

Name: Janette Zhou
Title: Marketing Manager
Tel: +86-13928239332
Email: zhouxt@jiguang.cn
Address: 608/F, Tower B, Wintrust Center, No. 1 Xidawang Road, Chaoyang District, Beijing, China

View original content:https://www.prnewswire.com/news-releases/moonfox-analysis–the-late-entry-of-kwais-kling-can-ai-powered-short-video-become-its-new-breakout-opportunity-302221741.html

SOURCE Aurora Mobile Ltd

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

Marvion Inc. Subsidiary Signs Agreement with Engineering Firm for Construction of New State-of-the-Art Warehouse Facility

Published

on

By

HONG KONG, Nov. 14, 2024 /PRNewswire/ — Marvion Inc. (OTC: MVNC) is pleased to announce that its subsidiary United Warehouse Management Limited has officially signed a quotation agreement with Star Warehouse Engineering Limited for the construction of a new, state-of-the-art warehouse facility. The new warehouse will be strategically located to support the company’s growing logistics and storage operations, underscoring MVNC’s commitment to scaling up its infrastructure to meet the increasing market demand.

The new warehouse will feature two floors, each spanning 18,000 square feet, for a total floor area of 36,000 square feet. This expansion is set to enhance MVNC’s storage capabilities, streamline supply chain efficiency, and optimize logistics operations to better serve its expanding customer base.

Strategic Infrastructure Investment to Drive Long-Term Growth

This significant investment marks a crucial step in MVNC’s long-term strategic plan to solidify its position as a leader in the logistics and storage services sector. The new warehouse will not only bolster the company’s existing storage capacity but also enable the integration of advanced logistics and storage technologies. The facility will be equipped with modern automated systems with artificial intelligence engine to support high-volume inventory management and faster turnaround times, further strengthening MVNC’s competitive advantage in the region.

Commenting on this milestone, Mr. Chan Sze Yu, CEO of Marvion Inc., said:
“This new warehouse is a testament to our commitment to expanding our infrastructure to meet the ever-growing demand in the logistics industry. By investing in this state-of-the-art facility, we are positioning Marvion to better serve our clients and seize emerging opportunities in the market. This project will not only enhance our operational efficiency but also increase our capacity to support strategic partners like FedEx, SF Express, and other key clients.”

Supporting Sustainable Growth in the Asia-Pacific Region

Aligned with MVNC’s sustainability goals, the new facility will incorporate environmentally friendly design elements, such as energy-efficient lighting systems and optimized insulation to reduce energy consumption. These initiatives underscore MVNC’s dedication to promoting sustainable business practices while driving growth.

The construction is scheduled to begin in Q4 2024, with completion expected by the end Q2 2025. The new facility is projected to generate significant operational synergies, contributing to the company’s continued revenue growth and profitability.

About Marvion Inc.

Marvion Inc. (OTC: MVNC) is a leading logistics and warehousing solutions provider based in Hong Kong. The company specializes in offering one-stop transport and storage services to business clients, leveraging advanced digital technologies and efficient inventory management systems.

Company Website: www.unitedksk.com

View original content:https://www.prnewswire.com/news-releases/marvion-inc-subsidiary-signs-agreement-with-engineering-firm-for-construction-of-new-state-of-the-art-warehouse-facility-302305403.html

SOURCE Marvion Inc.

Continue Reading

Technology

American Liver Foundation Hosts the 33rd Annual Irwin M. Arias Symposium

Published

on

By

Virtual and in-person event, Bridging Basic Science and Liver Disease, brings together hundreds of leading biomedical scientists and physicians from across the globe 

FAIRFIELD, N.J., Nov. 14, 2024 /PRNewswire/ — American Liver Foundation is excited to host its 33rd annual Irwin M. Arias Symposium, Bridging Basic Science and Liver Disease, on Wednesday, November 20th from 9AM to 5PM ET. Hundreds of leading biomedical scientists and physicians around the world will come together for this prestigious hybrid, in-person and virtual, one-day event. Each presentation highlights remarkable scientific advances in basic biology and engineering while also providing cutting edge research for a better understanding of liver diseases and the best treatment options available today.

Bridging Basic Science & Liver Disease brings together leading biomedical scientists and physicians from across globe

This informative symposium features 10 unique plenary talks from renowned researchers such as Presidential Medal of Freedom recipient and physician-geneticist Francis S. Collins, MD, PhD, who led the Human Genome Project and discovered the genes causing several genetic diseases. He also served under three Presidents as the Director of the U.S. National Institutes of Health (NIH), the largest supporter of biomedical research in the world. He is currently leading a bold effort to eradicate Hepatitis C throughout the United States. Anne Carpenter, PhD, is the Senior Director of the Imaging Platform and an Institute Scientist at the Broad Institute of MIT and Harvard. She was included on the Top 100 list of AI leaders for her team’s open-source CellProfiler software that is used by thousands of biologists worldwide and their Cell Painting assay that has been adopted throughout the pharma industry to accelerate drug discoveries. There will also be a collection of three-minute ‘MicroTalks’ delivered by trainee scientists.

“This unique one-day annual symposium is a must-attend event for scientists interested in exploring innovative, groundbreaking research conducted in labs and the therapeutic treatments eventually delivered in clinics across the country,” said Lorraine Stiehl, CEO, American Liver Foundation. “Over the past 33 years, research presented at this event has led to many advances in the diagnosis and treatment of virtually all liver diseases in children and adults. Dr. Irwin M. Arias, recognized throughout the world, has devoted his life’s work to advancing liver disease research, treatments and cures and we’re so grateful for his expertise. Liver patients everywhere have benefited from his preeminent work.”

Symposium co-chairs include Sangeeta Bhatia, MD, PhD, John J. and Dorothy Wilson Professor, Electrical Engineering and Computer Science and Institute of Medical Engineering and Science Department at MIT, and Wolfram Goessling, MD, PhD, Chief of Gastroenterology at Massachusetts General Hospital, Director of the Harvard-MIT Health Sciences & Technology at Harvard Medical School and a Professor of Medicine at Harvard Medical School. The overall programming has been designed to honor Dr. Arias’ founding commitment to ‘bridging’ the gap between the academic, industrial, and clinical research communities – even across disciplines.

“The burden of chronic liver diseases affects over 100 million people in the United States alone and is rapidly becoming a public health crisis,” said Dr. Goessling, Chief of Gastroenterology at Massachusetts General Hospital. “Unfortunately, we currently lack effective tools for prevention, diagnosis and treatment for many liver conditions, so it’s vitally important to connect basic science research with the ongoing needs prevalent in many clinics and the Arias Symposium provides this opportunity.”

“Significant gaps remain in the understanding of many liver diseases and the fundamental systems involved in normal and pathological liver function,” said Dr. Bhatia, John J. and Dorothy Wilson Professor at MIT’s Institute of Medical Engineering and Science Department. “This scientific conference bridges basic science and liver disease while also nurturing successful careers in basic and translational liver research. The Arias Symposium allows us all to come together to share our research, encourage new trainees to learn more about liver disease and offers everyone one-day to learn what’s new and engaging in the world of liver research and science.”

The symposium is open to researchers at every stage of their careers, and they are encouraged to share perspectives from their academic, industrial, and clinical research settings. In-person attendees will benefit from a poster session and networking opportunities with plenary speakers and other attendees. Breakfast, lunch, and a networking reception will also be provided to in-person attendees. Registration is free for all trainees (postdocs, fellows, grads, students, undergrads, etc.). Registration is $50 for in-person attendees other than trainees. Virtual attendance is free but does require registration. Register here for this informative event.

This one-day virtual program will include topics such as:  

It’s Time to Eliminate Hepatitis C in the U.S. Francis Collins, MD, PhD – National Institutes of Health (VIRTUAL)Post-Transplant Alloimmune Hepatitis – What do we know and What’s New Udeme Ekong, MD, MPH, FAASLD – Georgetown University Detecting Liver Phenotypes and Toxicity Using Cell Image Data Anne Carpenter, PhD – Broad Institute of MIT and HarvardSpatial Clonal Tracing in Solid Tissues Fernando Camargo, PhD – Massachusetts Institute of TechnologyHolistic Multi-Scale Molecular Imaging of Human Organs Kwanghun Chung, PhD – Boston Children’s HospitalCell Identity Conversion – Liver Regeneration and Cell Therapy Lijian Hui, PhD – Shanghai Institutes for Biological SciencesDeveloping Cirrhosis Therapies: The Three Grand Challenges Quin Wills, MD, PhD – Ochre BioPediatric Liver Tumors: Clinical Context and Opportunities for Collaboration Allison O’Neill, MD – Dana-Farber Cancer InstituteUnderstanding How the Organism Monitors Liver Sufficiency to Properly Time RegenerationKristin Knouse, MD, PhD – Massachusetts Institute of TechnologyCellular and Molecular Drivers of Liver Cancer Response to ImmunotherapyMiriam Merad, MD, PhD – Mount Sinai School of Medicine

For the full agenda, list of speakers, and registration, please visit alfevents.org/ariassymposium.  

In addition to the Arias Symposium, American Liver Foundation offers a research awards program in three categories, Liver Scholar Award, Postdoctoral Research Fellowship Award, and Pilot Research Awards that recently funded eight highly innovative projects into these rare diseases – PSC, AIH and BA. Since 1979, ALF’s research awards program has provided more than $28 million in research funding. Over 850 qualified scientists and physicians have pursued research careers in liver biology, disease and treatment because they received these grants early in their careers. Learn more at liverfoundation.org/research.

About the American Liver Foundation
American Liver Foundation (ALF) is a national community of patients, caregivers and medical professionals dedicated to helping people improve their liver health. Providing guidance and life-saving resources, we are a beacon for the 100 million Americans affected by liver disease. We advocate for patients and families, fund medical research and educate the public about liver wellness and disease prevention. We bring people together through our educational programs and events and create a network of support that lasts a lifetime. ALF is the largest organization focused on all liver diseases and the trusted voice for patients and families living with liver disease. For more information visit www.liverfoundation.org or call: 1 800 GO LIVER (800-465-4837).

Media Contacts:                   
Julie Kimbrough
JKimbrough@liverfoundation.org              
Direct dial: 646-737-9409   
Karla Thomas     
Direct dial: 773.575.9477        

Facebook
X
LinkedIn
YouTube
Instagram

View original content to download multimedia:https://www.prnewswire.com/news-releases/american-liver-foundation-hosts-the-33rd-annual-irwin-m-arias-symposium-302305187.html

SOURCE American Liver Foundation

Continue Reading

Technology

Avantor® Opens New Bridgewater Innovation Center Focused on Solving Life Science’s Biggest Challenges

Published

on

By

RADNOR, Pa., Nov. 14, 2024 /PRNewswire/ — Avantor, Inc. (NYSE: AVTR), a leading global provider of mission-critical products and services to customers in the life sciences and advanced technology industries, today announced the opening of its new flagship Bridgewater Innovation Center. The state-of-the-art research and development facility, located in Bridgewater, NJ, is part of Avantor’s network of 13 research and innovation centers across the globe.

Avantor’s new Bridgewater Innovation Center spans 60,000 square feet, doubling its previous laboratory and pilot plant capacity. Purpose-designed for collaborative work, the center houses spaces for upstream and downstream process development, dedicated analytical testing labs, and a viral vector laboratory. An expanded pilot plant supports scale-up simulations, enabling rapid customization across the entire bioprocessing workflow.

“Our new Bridgewater Innovation Center is twice the size of our previous facility and adds capacity, talent and capabilities to support the growing demands for monoclonal antibodies, cell and gene therapy and mRNA workflows,” said Michael Stubblefield, President and CEO of Avantor. “Working side-by-side with customers in our network of innovation centers across the globe enables us to power science at every step to deliver life-changing therapies faster, and more cost effectively.”

The Bridgewater Innovation Center allows Avantor to optimize and accelerate biomanufacturing processes at scale; resulting in faster problem solving, streamlined knowledge exchange, and strategic co-innovation. Staffed with Ph.D. scientists, bioengineers, biologists, and process engineers, this center enhances both capacity and expertise to support customers’ needs. The facility also supports Avantor’s sustainability goals, reinforcing the Company’s commitment to environmental responsibility.

For more information about the Bridgewater Innovation Center, visit: https://www.avantorsciences.com/us/en/about/innovation-in-biopharma/avantor-bridgewater-innovation-center

About Avantor
Avantor® is a leading life science tools company and global provider of mission-critical products and services to the life sciences and advanced technology industries. We work side-by-side with customers at every step of the scientific journey to enable breakthroughs in medicine, healthcare, and technology. Our portfolio is used in virtually every stage of the most important research, development and production activities at more than 300,000 customer locations in 180 countries. For more information, visit avantorsciences.com and find us on LinkedInX (Twitter) and Facebook.

Global Media Contact
Eric Van Zanten
Head of External Communications
Avantor
610-529-6219
Eric.VanZanten@avantorsciences.com

Investor Relations Contact
Christina Jones
Vice President, Investor Relations
Avantor
805-617-5297
Christina.Jones@avantorsciences.com

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/avantor-opens-new-bridgewater-innovation-center-focused-on-solving-life-sciences-biggest-challenges-302304526.html

SOURCE Avantor and Financial News

Continue Reading

Trending