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MoonFox Analysis | The Late Entry of Kwai’s Kling, Can ‘AI-Powered Short Video’ Become Its New Breakout Opportunity

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SHENZHEN, China, Aug. 7, 2024 /PRNewswire/ — AI video creation is a key development focus in the generative AI industry. Recently, Kling Video AI Model, published by Kwai, took the lead in launching large-scale open user testing, triggering user trials and a surge of “creative-oriented” AI video content on content platforms. Users’ response has been positive, injecting a sense of novelty among platform users. The Lumière brothers’ silent black-and-white film, The Arrival of a Train, premiered a century ago, creating a stunning effect on audiences. Today, a century later, with the support of AI video models, AI will pave a path for “realizing imagination” in content development. A new wave of “AI Short Videos” development may emerge, highlighting the convergence of conventional and unconventional, virtual and real, and traditional and modern approaches. Given the diminishing marginal utility of traditional content transformation, this could become a new direction for content creation and provide significant opportunities for AI to break through.

I. AI Video Models’ Delayed Arrival, Kwai Kling Takes the Lead To Reach a New Level

As a track in generative AI, AI video creation has garnered attention and significant investment from various sectors. According to incomplete statistics, over 30 AI video models and tools exist in China alone. However, despite the vast potential demand for AI text-to-video, many products are still in the early stages of technical exploration, with the usability of deployed models generally needing improvement. At the beginning of the year, Sora unveiled AI-generated videos that were up to one minute long, igniting market and user enthusiasm. However, the delayed opening of user testing led to a downturn in market sentiment towards AI text-to-video. This includes evaluations from some foreign producers and media professionals during Sora trials, causing the market to adopt a wait-and-see attitude towards text-to-video technology.

Additionally, some available AI video models face high trial costs, reducing user interest in continuous experimentation. For instance, Runaway’s latest Gen3 version, despite its internationally leading generation quality, comes at a steep price of $12/month for just 125 seconds of qualified output per month. Against this backdrop, achieving low-cost usage thresholds, minute-level output, and basically usable generation quality remains a significant market expectation for the generative AI industry.

Amidst the notable development pain points in AI video generation, Kwai Kling emerged, taking the lead in large-scale user trials. Launched at the beginning of last month, the Kwai Kling provides both web and mobile access points, with the mobile version requiring users to complete tasks within the Kwaiying App. It opened application-based testing, with numerous users already granted trial access and actively engaging in content creation. The model supports various AI video creation methods, including text-to-video, image-to-video, and video continuation, focusing more on user experience. According to data on SimilarWeb, after opening on June 6, the overall website UV for the Kling showed an upward trend. Entering July, the web UV continued to increase, with peak values approaching 100,000 DAU. On the mobile side, since both application and generation model are completed within the Kwaiying App, MoonFox iApp data reveals that from the second week of June, the weekly average DAU of Kwaiying App increased significantly. Particularly after the first week of July, the weekly average DAU increased by about 1 million compared to early June, indicating strong market enthusiasm for Kling

Changes in Monthly Active Users of Kwai Kling – Web Version in June-July (Partial)

Date

Weekly Average DAU

Note

6.06

41043

Kwai Kling AI Video Model opens for testing

6.13

43028

6.25

56508

Kwai Kling AI Video Model starts trending on social platforms

7.06

84554

Data Source: SimilarWeb; Data period: June 2024

 

Changes in Weekly Average DAU of Kwaiying App in June – July

Date

Weekly Average DAU

Note

10-16 June

5.401 (million)

Kwai Kling AI Video Model opens for testing

17-23 June

5.421 (million)

24-30 June

5.884 (million)

1-6 July

6.450 (million)

Data Source: MoonFox iApp; Data Period: June 2024July 2024

II. Empowered by AI Video Models, Young Generations Spark a New Wave of “AI Creative-Generated” Content, Injecting a Novel Experience for Users

Following the launch of the Kling AI Video Model, “AI Creative-Generated” videos have recently gained popularity on video platforms. For instance, various themed AI video content has appeared on the Bilibili platform, with some videos surpassing millions of views and thousands of likes. These contents are mostly highly imaginative creations. The users contributing to these creative AI productions will likely be predominantly from younger user groups. According to data on SimilarWeb, over 50% of web users of Kling AI Video Model are under 34 years old, with the 18-24 age group accounting for nearly 20%.

User Composition of Kwai Kling AI Video Model – Web Version

Gender Distribution

Percentage

Male

72.7 %

Female

27.3 %

Age Distribution

Aged 18-24

19.0 %

Aged 25-34

36.0 %

Aged 35-44

21.0 %

45 years old and above

24.0 %

Data Source: SimilarWeb; Data Period: June 2024

From the user feedback and evaluations perspective, enthusiasm for the Kling AI Video Model is currently high. We analyzed social media user comment data related to the Kling AI Video Model, excluding official accounts, influencers, and KOLs, retaining only ordinary user comment data. We found that overall, users hold a positive attitude towards the current Kling AI Video Model. User emotions are mainly concentrated in four categories: curiosity, excitement, anticipation, and satisfaction. Users exhibit high levels of pleasure and arousal towards the Kling AI Video Model. The high arousal level also indicates that compared to current content types, the Kling AI Video Model is more capable of activating users’ psychological enthusiasm and willingness to act, suggesting that more users will be willing to try using and viewing related content in the future.

Emotional Analysis of Kwai Kling AI Video Model User Evaluations

Emotion Type

Percentage

Curiosity

45.0 %

Excitement

31.8 %

Anticipation

12.7 %

Satisfaction

5.5 %

Wait-and-see

9.1 %

Data Source: MoonFox Big Data Analysis; Data Period: June 2024

III. The Concept of “AI-Generated Short Videos” May Break Through in the Future, Presenting a Different Development Approach from Traditional Content Creation 

How AI generation can achieve true implementation has been a key concern across various sectors. Due to factors such as hallucination issues, many current AI applications still face retention problems. As a subdivision within this field, we believe AI video creation has the potential to gain further user recognition on the usage end in the future.

Drawing from the experience of the previous round of PC and internet development, the focus on AI is not just about the efficiency revolution but also about realizing imagination. Taking QQ as an example, the internet-era QQ provided a vast space for imagination, such as QQ Space, QQ Show, emoticons, and other creative designs. Compared to traditional content at the time, the experience was quite exceptional. Behind online social interaction, there was actually a large number of novel content experiences supporting it, not just simple efficiency improvements. Similarly, current AI virtual social interaction applications with daily user engagement times of several dozen minutes follow the same principle. On the other hand, entertainment content, compared to efficiency tools, inherently has broader coverage and stronger user stickiness in terms of experience.

However, in the AI era, we believe that the “novelty” to be embodied in video content creation differs from traditional interpretations. In a situation where user interests are relatively stable and user interest circles are very distinct, breakthroughs are necessary to refresh the experience. Specifically, we believe there might be three aspects: The fusion of conventional and unconventional, the integration of virtual and real, and the blend of traditional and modern, thereby integrating with the real world to capture user interest. Secondly, while the current high cost of AI video creation is a fact, using AI for large-scale generation of long videos may not be the short-term implementation direction. However, generating short videos or integrating with existing video segments is quite possible. AI short videos might become a direction where AI video models can be practically implemented in the near future.

A century ago, the earliest silent black-and-white films were very limited in duration due to cost constraints at the time. For example, the Lumière brothers’ The Arrival of a Train was only 50 seconds long. However, when it premiered, its realistic portrayal left a deep impression on the entire audience, thus propelling a massive film industry. A century later, the AI era may potentially guide creators to explore more ideas that are difficult to realize with traditional content, opening up a new approach to video creation, which could have profound implications for future user content consumption.

MoonFox Data is a leading expert in all-scenario data insights and analytics services. With a comprehensive, stable, secure and compliant mobile big data foundation, as well as professional and precise data analysis technology and AI algorithms, MoonFox Data has launched iAPP, iBrand, iMarketing, Alternative Data and professional research and consulting services of MoonFox Research, aiming to help companies gain insights into market growth and make accurate business decisions.

About us: Aurora Mobile (NASDAQ: JG) established in 2011, is a leading customer engagement and marketing technology service provider in China. Its business includes notification services, marketing growth, development tools, and data products. As its sub-brand, MoonFox Data is a leading expert in data insights and analysis services across all scenarios, aiming to help companies gain market insights and empower precise decision-making.

Our Information:
Website: https://www.moonfox.cn/en
Contact number: 400-888-0936

Contact us:
Name: Felix
Title: Director of Sales, Industry Insight Division
Tel: +86 -13366276383
Email: zhouzt@jiguang.cn
Address: 608/F, Tower B, Wintrust Center, No. 1 Xidawang Road, Chaoyang District, Beijing, China

Name: Janette Zhou
Title: Marketing Manager
Tel: +86-13928239332
Email: zhouxt@jiguang.cn
Address: 608/F, Tower B, Wintrust Center, No. 1 Xidawang Road, Chaoyang District, Beijing, China

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SOURCE Aurora Mobile Ltd

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Leoguar Electric Bike Makes Christmas Unforgettable with Exclusive Holiday Offers

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HOUSTON, Dec. 25, 2024 /PRNewswire/ — As the holiday season draws near, Leoguar is excited to offer exclusive deals on their range of electric bikes, bringing families together for memorable moments. With a collection designed to combine fun and fitness, this Christmas is the perfect time to gift an unforgettable experience.

“This Christmas, we’re inviting families to rediscover the joy of outdoor exploration. Our bikes help you bond, stay active, and make the most of every moment,” said the Leoguar COO.

Leoguar’s holiday lineup offers premium e-bikes for every rider, now with unbeatable deals: 

Flippo Folding eBike: A lightweight, foldable ride perfect for urban commutes. Upgrade to the Flippo Pro for enhanced performance with a torque sensor for smoother rides.

Fastron Fat Tire eBikes: Built for rugged terrains, the Fastron features a durable, rugged build, and speeds up to 28 MPH, making it the perfect choice for adventurous riders.

Zephyr Beach Cruiser eBikes: Crafted for effortless coastal cruising, the design combines style and comfort, featuring a comfort saddle that ensures a smooth, seamless ride.

Sprint Utility eBike: A versatile, practical choice featuring a sturdy frame and passenger seat, perfect for errands or leisure.

Trailblazer EMTB: Designed for tough off-road trails, the model features a 500W mid-drive motor, offering powerful performance, extended range, and excellent climbing ability.

To make this holiday gift even sweeter, all Leoguar bikes come with free shipping and a two-year warranty for worry-free riding. Additionally, customers can join the holiday giveaway to win prizes like $59 bottle holders, or even a free e-bike!

Leoguar bikes cater to all experience levels, offering comfort and a seamless riding experience. They promote health benefits like improved fitness and stress relief while creating lasting memories on scenic rides.

“Whether it’s cruising the city streets, riding mountain trails, or relaxing by the beach, a Leoguar electric bike is the ideal Christmas gift,” the COO added. “This holiday season, choose a cycling gift that will last for years to come — there’s no better way to kick off the new year.”

To check out the full collection and take advantage of these limited-time offers, visit www.leoguarbikes.com

About Leoguar:

Leoguar is an eco-conscious e-bike brand founded by Johnny, an engineer with decades of industry expertise. Combining innovation, agility, and power, Leoguar delivers high-quality electric bikes designed for adventure, sustainability, and individuality.

Media contact: lily@leoguarbikes.com 

 

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SOURCE Leoguar Electric Bikes

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2024 Financial Oscars: Waton Securities International Honored as “Outstanding Digital Empowerment Institution” of the Year

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SHENZHEN, China, Dec. 25, 2024 /PRNewswire/ — In early December, at the 18th Huaxia Institutional Investor Annual Conference of 2024, the 18th Golden Cicada Awards were announced. Waton Securities International was awarded the “Outstanding Digital Empowerment Financial Institution of 2024” for its significant achievements in securities brokerage and fin-tech sector.

The selection for the “Outstanding Digital Empowerment Financial Institution” focused on evaluating companies based on financial performance, market competitiveness, customer recognition, digital strategy planning and implementation, digital transformation outcomes, and risk control capabilities. Particularly, it highlighted cases that have made significant strides in digital empowerment.

The evaluation also emphasized the outstanding performance of financial institutions in their own digital transformation and the sound risk control abilities demonstrated during this process, ensuring that while pursuing innovation, companies can effectively manage and control risks. Waton Securities International distinguished itself among the contenders with its sophisticated technology platform, well-defined digital strategy, substantial transformation achievements, and commendable risk control mechanisms.

Established in Hong Kong in 1989, Waton Securities International has steadily grown with a deep understanding of professional financial services and regulatory compliance. It has obtained licenses 1/4/5/9 from the Hong Kong Securities and Futures Commission, becoming a fully licensed brokerage with comprehensive financial service qualifications. Through continuous technological innovation and digital transformation, it has successfully built a one-stop brokerage cloud service platform, promoting advanced digital financial technology globally. Its pioneering SaaS product, “Broker Cloud”, allows corporate clients to independently deploy and operate high-performance digital customer information management and trading systems without their own IT teams. The solution is relatively low-cost and adaptive to industry, which is the core competitiveness of Waton Securities International.

Data reveals that of the 1,100 securities firms in Hong Kong, approximately 600 are actively trading, yet fewer than 50 have developed their own mobile applications. On a global scale, among the 30,000 securities companies, only a handful—less than 300—feature brokerage trading Apps in App stores. This underscores a significant market demand for the digital enhancement of the securities sector.

With the swift growth of technologies like generative AI LLMs, blockchain, big data, and cloud computing, the securities industry can use these tools to streamline trading strategies, assess risks more accurately, and forecast market trends. These technologies also help the industry to move towards more integrated, platform-focused, and digital operations. The main goal of technology in finance is to increase the efficiency of financial institutions. A good starting point for applying technology is to focus on financial services and build a solid technical foundation for these institutions.

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SOURCE Waton Securities

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Mega Matrix Announced that the English Version of “Getting Even: The Secret Prodigy’s Playbook” Now Streaming on FlexTV

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SINGAPORE, Dec. 25, 2024 /PRNewswire/ — The highly anticipated English adaptation of the revenge rebirth series, Getting Even: The Secret Prodigy’s Playbook, officially premiered on December 19th on FlexTV, the world-leading short drama streaming platform operated by Mega Matrix Inc. (NYSE American: MPU). The series delves into the intricacies of power struggles within the White family, chronicling the protagonist’s journey of rebirth and empowerment to rewrite her destiny.

Audrey White, the legitimate daughter of the White family, was sent abroad at a young age due to family circumstances, gradually estranging her from her kin. When she finally returns home, eager to reunite with her family, she unexpectedly becomes the target of jealousy from Ruby White, the family’s adopted daughter. Harboring deep resentment, Ruby orchestrates a kidnapping plot, culminating in a devastating fire designed to test the loyalty and affection of the White family.

Left to perish in the flames, Audrey is abandoned by her family but heroically rescued by her uncle. Miraculously, she is granted a second chance at life, returning three years prior with the power to alter her fate. Determined to expose Ruby’s schemes, rebuild her family bonds, and claim her rightful respect and happiness, Audrey embarks on a journey of resilience and redemption.

FlexTV, operated by MPU, is a global leader in short drama streaming, delivering content in over 100 countries in multiple languages, including English, Japanese, Korean, Portuguese, Spanish, French, and Arabic. Known for its premium-quality dramas and unparalleled user experience, FlexTV has captured the hearts of audiences worldwide. The English version of Getting Even: The Secret Prodigy’s Playbook, now streaming on FlexTV, offers a compelling exploration of familial power dynamics, the complexities of human nature, and the protagonist’s growth and self-redemption in adversity. For more exciting content, please visit https://www.flextv.cc/.

#WealthyFamily #Revenge #Rebirth #ShortDrama #FlexTV #MPU

About Mega Matrix Inc.: Mega Matrix Inc. (NYSE American: MPU) is a holding company and operates FlexTV, a short-video streaming platform and producer of short dramas, through its subsidiary, Yuder Pte, Ltd.. Mega Matrix Inc. is a Cayman Island corporation headquartered in Singapore. For more information, please contact info@megamatrix.io or visit: http://www.megamatrix.io.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. All statements in this press release other than statements that are purely historical are forward looking statements. When used in this press release, the words “estimates,” “projected,” “expects,” “anticipates,” “forecasts,” “plans,” “intends,” “believes,” “seeks,” “may,” “will,” “should,” “future,” “propose,” and variations of these words or similar expressions (or the negative versions of such words or expressions) are intended to identify forward-looking statements. These forward-looking statements are not guarantees for future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside the Company’s control, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. Important factors, among others, are: the ability to manage growth; ability to identify and integrate future acquisitions; ability to grow and expand our FlexTV business; ability to execute the strategic cooperation with TopReels, ability to obtain additional financing in the future to fund capital expenditures; ability to establish the investment fund with 9 Yards Communications under the memorandum of understanding; fluctuations in general economic and business conditions; costs or other factors adversely affecting the Company’s profitability; litigation involving patents, intellectual property, and other matters; potential changes in the legislative and regulatory environment; a pandemic or epidemic; the possibility that the Company may not succeed in developing its new lines of businesses due to, among other things, changes in the business environment, competition, changes in regulation, or other economic and policy factors; and the possibility that the Company’s new lines of business may be adversely affected by other economic, business, and/or competitive factors. The forward-looking statements in this press release and the Company’s future results of operations are subject to additional risks and uncertainties set forth under the “Risk Factors” in documents filed by the Company’s predecessor, Mega Matrix Corp., with the Securities and Exchange Commission, including the Company’s latest annual report on Form 10-K, as amended, and are based on information available to the Company on the date hereof. In addition, such risks and uncertainties include the Company’s inability to predict or control bankruptcy proceedings and the uncertainties surrounding the ability to generate cash proceeds through the sale or other monetization of the Company’s assets. The Company undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law. Readers are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date of this press release.

Disclosure Channels

We announce material information about the Company and its services and for complying with our disclosure obligation under Regulation FD via the following social media channels:

The Company will also use its landing page on its corporate website (www.megamatrix.io) to host social media disclosures and/or links to/from such disclosures. The information we post through these social media channels may be deemed material. Accordingly, investors should monitor these social media channels in addition to following our website, press releases, SEC filings and public conference calls and webcasts. The social media channels that we intend to use as a means of disclosing the information described above may be updated from time to time as listed on our website.

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SOURCE Mega Matrix Corp.

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