NEW YORK, Jan. 3, 2025 /PRNewswire/ — Report with the AI impact on market trends – The global online language learning market size is estimated to grow by USD 81.55 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of  27.5%  during the forecast period. Cost benefits and flexibility of online language learning is driving market growth, with a trend towards artificial intelligence in language learning. However, threat from open sources  poses a challenge. Key market players include Babbel GmbH, Berlitz Corp., Cengage Learning Inc., Chegg Inc., Duolingo Inc., Educational Testing Service, edX LLC, EF Education First Ltd., Enux Education Ltd., Houghton Mifflin Harcourt Co., inlingua International Ltd., iTutorGroup Inc., IXL Learning Inc., McGraw Hill LLC, New Oriental Education and Technology Group Inc., Sanako, Think and Learn Pvt. Ltd., uFaber, University of Oxford, and Voxy Inc..

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Market Driver

The language learning market is booming as multinational corporations prioritize multilingual skills for their global workforce. E-learning is at the forefront of this trend, with language experts and providers offering high-quality content through flexible pricing structures and technological advancements. Artificial intelligence and machine learning personalize teachings for individual learners, from beginners to advanced, in languages such as English, Spanish, French, German, Chinese, Italian, Arabic, Korean, and others. Flexibility and affordability are key, with e-learning accessible via smartphones, computers, tablets, and wearable gadgets like HoloLens, fitness trackers, and smartwatches. Big data and adaptive learning help track learner progress and deliver content in real-time. However, challenges include technical issues, limited human interaction, and cultural adaptation. E-learning platforms are democratizing education, enabling lifelong learning and skill development for busy professionals and students alike. 

The duration of an online language program is a significant consideration for potential learners, second only to pricing. The time required to learn a language varies among individuals. However, the integration of Artificial Intelligence (AI) in language learning has been shown to reduce the time compared to traditional methods. For instance, Duolingo utilizes AI-powered chatbots for interactive language learning. These bots personalize the learning experience, saving time, money, and effort for students. AI’s ability to tailor digital language courses to each learner makes online language learning more efficient and effective. 

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 Market Challenges

The language learning market is booming, driven by multinational corporations’ need for a multilingual workforce. E-learning is a key player, offering flexibility and high-quality content through language experts and providers. However, challenges persist, such as technical issues and cost for implementation. Flexible pricing structures and product innovations, including wearable technologies and AI algorithms, are addressing these concerns. Individual and institutional learners benefit from Internet penetration and digital technology, accessing multimedia resources and interactive exercises on smartphones, computers, and tablets. Age and learning style vary, with Mandarin, Spanish, French, German, Chinese, and other languages in demand. Retention and motivation are crucial, with adaptive learning and personalized teachings key to success. Cultural adaptation and communication are also important for cross-cultural understanding. Despite these advances, limited human interaction and technological barriers remain. The democratization of education through e-learning platforms continues, with a focus on lifelong learning and skill development.The global online language learning market faces significant competition from massive open online courses (MOOCs), which are easily accessible and free. MOOCs, offered by platforms like Coursera, edX, XuetangX, Udacity, and FutureLearn, have gained rapid popularity, negatively impacting the market. Educational institutions collaborate with MOOC providers to offer free courses, attracting a large user base. Duolingo, a free language learning service, targets emerging markets like India and China, further intensifying the competition. Market growth is challenged by the availability and affordability of these free resources.

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Segment Overview 

This online language learning market report extensively covers market segmentation by 

End-user 1.1 Courses1.2 Solutions1.3 AppsLanguage 2.1 English2.2 Mandarin2.3 Spanish2.4 OthersGeography 3.1 APAC3.2 Europe3.3 North America3.4 South America3.5 Middle East and Africa

1.1 Courses-  Online language courses form the core of language learning programs, offering digital content and courseware designed to teach a language. These courses are often more affordable than traditional classroom-based programs, making language learning accessible to a larger audience. Online language learning platforms provide diverse resources, such as videos, interactive lessons, quizzes, and live sessions with native speakers, catering to various learning styles. While some courses require specific hardware, vendors are developing compatible offerings for any smart gadget. The English and Mandarin language courses dominate the market, but content differentiation caters to various learner categories. Self-paced learning is driving growth in the courses segment, primarily for students and business professionals. The necessity of learning foreign languages for international businesses and students continues to increase, leading to accelerated growth in the courses segment of the global online language learning market.

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Research Analysis

The online language learning market is revolutionizing the way people acquire multilingual skills in the digital age. E-learning platforms offer flexibility and convenience, allowing learners to access language experts and resources from anywhere in the world. Cross-border communication is easier than ever before, making it essential for individuals and businesses to master new languages. Artificial intelligence plays a significant role in personalized learning, providing adaptive exercises based on individual strengths and weaknesses. Flexible pricing structures, wearable technologies, and Internet access expand accessibility to language learning. Multimedia resources, interactive exercises, movies, virtual classrooms, and language learning tools enhance the learning experience. Communication skills are a crucial component of language learning, and online platforms provide opportunities for practice through interactive features and real-time feedback.

Market Research Overview

The language learning market is experiencing significant growth due to the increasing demand for multilingual skills in the multinational corporation sector. E-learning has become a popular choice for language experts and learners alike, offering flexibility and high-quality content. Artificial intelligence is playing a major role in personalizing teachings through AI algorithms and wearable technologies like HoloLens, fitness trackers, smartwatches, and smart glasses. Individual learners and institutional learners alike benefit from the internet penetration and the expanding e-learning market. Product innovations such as self-learning apps, tutoring, and virtual classrooms offer affordable and adaptive learning programs for various age groups. Mandarin, Spanish, French, German, Chinese, Italian, Arabic, Korean, and other languages are in high demand. Technological advancements like big data, machine learning, and adaptive learning enable learner progress tracking and adaptive content delivery. However, challenges such as limited human interaction, technological barriers, and lack of personalization remain. The democratization of education through e-learning platforms and lifelong learning opportunities is transforming the education sector. Busy professionals and students can benefit from the flexibility of learning styles and the availability of multimedia resources, interactive exercises, movies, and virtual classrooms. Communication and cross-cultural understanding are essential in today’s globalized world. E-learning platforms are also being adopted by educational institutions and the corporate sector for beginner, intermediate, and advanced learners. Synchronous and asynchronous learning, as well as blended learning, cater to different learning preferences.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userCoursesSolutionsAppsLanguageEnglishMandarinSpanishOthersGeographyAPACEuropeNorth AmericaSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

Jill Putman Appointed Interim CFO

Reiterates Fourth Quarter and Full Year 2024 Outlook

NEW YORK, Jan. 3, 2025 /PRNewswire/ — Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the departure of Tania Secor as Chief Financial Officer (CFO) and the appointment of Jill Putman as Interim CFO, effective immediately. Ms. Secor departed IAS to pursue new opportunities. IAS has commenced a search for a new permanent CFO.

In addition, IAS is reiterating its revenue and adjusted EBITDA outlook for the fourth quarter and full year 2024 that it provided on November 12, 2024 in its third quarter 2024 financial results release.

Lisa Utzschneider, Chief Executive Officer of IAS, commented, “We thank Tania for her contributions to our finance organization since joining two years ago, and we wish her the best in her future endeavors. Jill has been an IAS Board member since 2021 and has served as the Chair of the Audit Committee. She is a trusted partner to IAS and a proven finance leader with over 30 years of experience including as CFO of Jamf Holding Corp. We are excited to welcome Jill to IAS in this interim capacity as we prepare for a year of growth and innovation.”

Ms. Putman commented, “I am delighted to extend my partnership with IAS as Interim CFO. I look forward to leading IAS’s talented finance team and to working across the organization to make a positive impact at IAS based on my relevant finance experience and my first-hand knowledge of the company.”

Ms. Putman will continue to serve as a member of the Board but has stepped down from her position as a member and the Chair of the Audit Committee of the Board. The Board has appointed current IAS Board member Bob Lord as a member and the Chair of the Audit Committee.

About Jill Putman

Jill Putman is a globally experienced executive with a full range of financial and leadership expertise with particular emphasis in high growth, global expansion, investor relations, and M&A. She served as the CFO of Jamf Holding Corp. (Nasdaq: JAMF) from 2014 to 2022, where she led the company’s Finance, Investor Relations and Human Resource functions. Prior to her role at Jamf, Ms. Putman was the Chief Financial Officer at Kroll Ontrack from July 2011 until May 2014. From 1997 to 2009, Ms. Putman held several roles, including VP of Finance, at Secure Computing, which was acquired by McAfee in 2008. Ms. Putman began her career with KPMG, serving in its audit practice.

About Integral Ad Science

Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms. IAS’s software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.

Disclosure Regarding Non-GAAP Financial Information

Adjusted EBITDA is a non-GAAP measure. Information about the company’s use of adjusted EBITDA can be found in its third quarter 2024 financial results release.

Forward-Looking Statements 

This press release contains forward-looking statements that are subject to risks and uncertainties. All statements other than statements of historical fact included in this press release are forward-looking statements. Forward-looking statements give our current expectations and projections relating to our financial condition, results of operations, plans, objectives, future performance, including guidance, expectations with respect to the CFO transition described above, and our business, including pipeline and industry trends. You can identify forward-looking statements by the fact that they do not relate strictly to historical or current facts. These statements may include words such as “anticipate,” “estimate,” “expect,” “project,” “plan,” “intend,” “believe,” “may,” “will,” “should,” “can have,” “likely,” and other words and terms of similar meaning in connection with any discussion of the timing or nature of future operating or financial performance or other events. All forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially from those that we expected, including: (i) the adverse effect on our business, operating results, financial condition, and prospects from various macroeconomic factors, including instability in geopolitical or market conditions; (ii) our failure to innovate or make the right investment decisions; (iii) our ability to provide digital or cross-platform analytics; (iv) our failure to maintain or achieve industry accreditation standards; (v) our dependence on integrations with advertising platforms, demand side providers (“DSPs”) and proprietary platforms that we do not control; (vi) our ability to compete successfully with our current or future competitors in an intensely competitive market, including with respect to the Oracle opportunity; (viii) our dependence on senior management and the impact of the CFO transition described above; and (ix) other factors disclosed in our filings with the SEC. Given these factors, as well as other variables that may affect our operating results, you should not rely on forward-looking statements, assume that past financial performance will be a reliable indicator of future performance, or use historical trends to anticipate results or trends in future periods.

We derive many of our forward-looking statements from our operating budgets and forecasts, which are based on many detailed assumptions. While we believe that our assumptions are reasonable, we caution that it is very difficult to predict the impact of known factors, and it is impossible for us to anticipate all factors that could affect our actual results. The forward-looking statements included in this press release are made only as of the date hereof. We undertake no obligation to update or revise any forward- looking statement as a result of new information, future events or otherwise, except as otherwise required by law.

Investor Contact:
Jonathan Schaffer
ir@integralads.com

Media Contact:
press@integralads.com

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SOURCE Integral Ad Science, Inc.

WASHINGTON, Jan. 3, 2025 /PRNewswire/ — NASA Administrator Bill Nelson and Nicky Fox, associate administrator, Science Mission Directorate, will host a media teleconference at 1 p.m. EST, Tuesday, Jan. 7, to provide an update on the status of the agency’s Mars Sample Return Program.

The briefing will include NASA’s efforts to complete its goals of returning scientifically selected samples from Mars to Earth while lowering cost, risk, and mission complexity.

Audio of the media call will stream live on the agency’s website.

Media interested in participating by phone must RSVP no later than two hours prior to the start of the call to: dewayne.a.washington@nasa.gov. A copy of NASA’s media accreditation policy is online.

The agency’s Mars Sample Return Program has been a major long-term goal of international planetary exploration for more than two decades. NASA’s Perseverance rover is collecting compelling science samples that will help scientists understand the geological history of Mars, the evolution of its climate, and prepare for future human explorers. The return of the samples also will help NASA’s search for signs of ancient life.

For more information about NASA’s Mars exploration, visit:

https://nasa.gov/mars

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SOURCE NASA