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MoonFox Analysis | Pop Mart’s Cyclical Resilience Shines as It Accelerates Toward the Global Market

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About us: Aurora Mobile (NASDAQ: JG) established in 2011, is a leading customer engagement and marketing technology service provider in China. Its business includes notification services, marketing growth, development tools, and data products. As its sub-brand, MoonFox Data is a leading expert in data insights and analysis services across all scenarios, aiming to help companies gain market insights and empower precise decision-making.

SHENZHEN, China, Aug. 7, 2024 /PRNewswire/ — Against the backdrop of slow global economic recovery, Pop Mart, as the “first stock in the pop toy industry”, has demonstrated remarkable market performance and robust growth momentum. According to public financial reports, Pop Mart’s revenue and net profit reached historic highs in 2023: annual revenue reached CNY ¥6.3 billion, a YoY increase of 36.5%, while net profit was CNY ¥1.1 billion, a YoY increase of 128.8%. Facing a volatile and fluctuating global economy over the past year, Pop Mart has steadily progressed in the market torrent with its distinctive counter-cyclical capability, showcasing remarkable market vitality. Pop Mart has already achieved impressive results in the domestic market, winning the love and pursuit of consumers and setting a benchmark in the industry. Now, Pop Mart is actively embracing the wave of globalization, accelerating toward the global market with an unstoppable attitude. With its product appeal and brand strength, it is emerging as a formidable new force in the international pop toy arena, gradually sparking a “pop toy culture” trend originating from China on a global scale.

Pop Mart’s Revenue and Profit Changes

2022

2023

YoY

Revenue

CNY ¥46.2B

CNY ¥63.0B

+36.5 %

Net Profit

CNY ¥5.7B

CNY ¥11.9B

+107.6 %

Data Source: Pop Mart Financial Reports

I. Focusing on IP Incubation and Operation, Deepening the Influence of Self-Owned IP Brands

In terms of product segment performance, Pop Mart continued to focus on IP incubation and operation in 2023, expanding the influence of its core IP business. According to public financial reports, its revenue from artist IP and authorized IP products in 2023 reached CNY ¥4.822 billion and CNY ¥1.036 billion, respectively, a YoY increase of 32.5% and 88.4%. Self-owned products accounted for 93.0% of total revenue, expanding by 2.2% YoY. This significant growth highlights Pop Mart’s success in self-owned IP development and reflects its excellent effectiveness in authorized IP cooperation. Specifically, Pop Mart’s IP matrix consists of multiple tiers, with top classic IPs like SKULLPANDA and MOLLY attracting a large number of loyal fans with their unique artistic styles, becoming popular collectibles in the market. Their revenue in 2023 exceeded CNY ¥1 billion. Meanwhile, Pop Mart is constantly nurturing emerging IPs such as HACIPUPU and PINO JELLY, which have rapidly risen in a short time, with their revenue more than doubling YoY in 2023, becoming new favorites in the market. The rapid growth of these emerging IPs not only enriches Pop Mart’s product line but also brings new growth points for the company. While maintaining the strong competitiveness and influence of classic IPs, Pop Mart has also demonstrated its flexibility and innovation in IP incubation.

In terms of authorized IPs, Pop Mart has introduced a series of popular IP products through cooperation with well-known domestic and international brands and artists. These products not only broadened Pop Mart’s product categories but also brought new consumer groups. Through careful selection and localization adjustments, Pop Mart successfully integrated these authorized IPs into its own product system, achieving complementarity and synergy with its self-owned IPs. Pop Mart’s IP development strategy reflects its profound understanding of brand diversification and market segmentation. By building a diversified IP ecosystem, Pop Mart can meet the needs of different consumers and cover a broader market.

Pop Mart’s Product Revenue Breakdown

Self-owned Products:
Artist IP

Self-owned Products:
Authorized IP

Outsourced and
Other IPs

2022

CNY ¥36.40B

CNY ¥5.50B

CNY ¥4.27B

2023

CNY ¥48.22B

CNY ¥10.36B

CNY ¥4.43B

 

Pop Mart’s Artist IP Revenue Breakdown

IP Name

2023 Revenue

YoY Growth

SKULLPANDA

CNY ¥10.25B

20.3 %

MOLLY

CNY ¥10.20B

27.2 %

DIMOO

CNY ¥7.38B

27.7 %

THE MONSTERS

CNY ¥3.68B

39.9 %

HIRONO

CNY ¥3.51B

148.9 %

Sweet Bean

CNY ¥2.04B

37.8 %

PINO JELLY

CNY ¥1.58B

105.2 %

HACIPUPU

CNY ¥1.52B

253.5 %

Other Artists’ IPs

CNY ¥8.07B

9.5 %

Data Source: Pop Mart Financial Reports

Furthermore, Pop Mart’s online and offline channel layout also strongly supports its IP promotion and sales. According to MoonFox data, the customer UV index of Pop Mart’s offline stores continues to rise, demonstrating its strong market attraction and brand influence. In 2023, Pop Mart’s retail store revenue reached CNY ¥2.479 billion, a YoY increase of 46.6%. At the same time, the monthly active users (MAU) of Pop Mart’s online applet also showed steady growth. In May 2024, Pop Mart’s applet recorded an MAU of 1.793 million, a YoY increase of 34.0%, while Pop Mart’s blind box machine applet recorded an MAU of 1.455 million, a YoY increase of 73.6%. This applet achieved revenue of CNY ¥729 million last year. Pop Mart has created a powerful brand ecosystem through its carefully nurtured IP matrix, innovative product development, diversified market strategies, and deep integration of online and offline channels.

Pop Mart Offline Traffic Index

Time

Offline Traffic Index

May 2023

30,688

Jun 2023

34,050

Jul 2023

34,604

Aug 2023

36,752

Sep 2023

40,287

Oct 2023

42,841

Nov 2023

43,106

Dec 2023

44,436

Jan 2024

43,216

Feb 2024

44,354

Mar 2024

43,284

Apr 2024

43,769

May 2024

45,093

Jun 2024

45,782

 

MAU of Pop Mart’s WeChat Mini Programs

Time

POP Mart

Pop Mart Blind Box Machine

May 2023

838,440

1,338,238

Jun 2023

876,162

1,285,748

Jul 2023

865,694

1,086,610

Aug 2023

1,055,213

1,230,453

Sep 2023

864,173

1,386,455

Oct 2023

998,254

1,472,293

Nov 2023

923,209

1,382,145

Dec 2023

875,712

1,053,167

Jan 2024

761,509

814,785

Feb 2024

1,041,331

1,114,376

Mar 2024

837,042

1,023,807

Apr 2024

1,179,414

987,958

May 2024

1,454,959

1,793,070

Data Source: MoonFox iBrand, MoonFox iApp

Data Period: May 2023 – June 2024

II. From “Local Specialty” to “Pop Mart of the World” 

Pop Mart is not content with just their domestic success. Although the Chinese retail market is still growing steadily, it has set its sights on overseas markets, and Pop Mart’s globalization pace has always been solid and rapid. Public financial reports show that Pop Mart’s revenue in Hong Kong, Macao, Taiwan, and overseas regions doubled in 2023, soaring from CNY $454 million to CNY $1.066 billion, with a growth rate of 134.9%, accounting for 16.9% of the company’s total revenue. The importance of overseas markets to the group’s growth is increasingly prominent. From a channel perspective, overseas market growth relies heavily on offline stores, with offline revenue increasing by 323.8% YoY in 2023.

Pop Mart’s Revenue Breakdown in Hong Kong, Macao, Taiwan, and Overseas Revenue
Breakdown

Offline Channel

Online Channel

Wholesale and Others

Total

2022

CNY $1.51B

CNY $0.90B

CNY $2.13B

CNY $4.54B

2023

CNY $6.40B

CNY $1.56B

CNY $2.70B

CNY $10.66B

Data Source: Pop Mart Financial Reports

In terms of global operations, Pop Mart’s overseas expansion strategy is comprehensive, with the key lying in localization and integration strategies. Before its classic self-owned IPs establish a larger global influence, Pop Mart conducts in-depth research on local culture and consumer preferences, carefully planned localized product lines and launches IPs that align with local cultures to meet the consumption preferences of different markets. According to public reports, Pop Mart has adopted a multi-channel market development strategy, combining offline stores, online malls, pop-up stores, and robotic stores with various sales channels while actively using social media and digital platforms to expand brand influence and user stickiness. Through the Direct-to-Customer (DTC) model, Pop Mart establishes direct connections with consumers, providing more personalized and customized services. It is not difficult to see from both financial performance and operational strategy that Pop Mart is emerging from the domestic market, with its robust branches reaching towards the global market, striving to take root as an iconic brand of global pop toy culture.

III. More Than Toys and Blind Boxes: How Far is Pop Mart from Becoming the “Chinese Disney”? 

Beyond the growing retail market, Pop Mart has bigger and more ambitious business aspirations. According to media reports, in September 2023, Pop Mart created its first immersive IP theme park in Beijing – POP LAND, moving from a single toy retail sector towards a diversified and comprehensive cultural tourism industry. The opening of POP LAND is a concentrated display of Pop Mart’s IP culture and a brand-new expansion of its business model and brand influence. Through this platform, Pop Mart has further consolidated its leading position in the pop toy market and extended the influence of IP culture to broader fields. While enjoying the joyful time in the park, visitors unconsciously deepen their cognition and love for the Pop Mart brand. In terms of ecosystem positioning, although the public believes that Pop Mart has the grand goal of becoming the company most similar to Disney in China, from its operational core, operational scale, and ecological positioning, it seems unable to fully benchmark Disney in the short term. For Pop Mart, the role of theme parks is still far from being seen as a revenue growth engine. Its role is to provide an IP-centered immersive experience, interaction, and co-creation with fans, thereby driving the brand influence and revenue growth of its offline and online toy retail business.

Whether in the domestic retail market, overseas consumer market, or theme park ventures, as a leader in the pop toy industry, Pop Mart has occupied an important market position with its versatility and innovation capabilities, demonstrating a strong ability to traverse economic cycles. Facing fierce market competition and constantly changing consumer demands, Pop Mart always maintains keen market insight and rapid innovation capabilities. From product design to marketing strategies, from offline experiences to online interactions, Pop Mart continuously explores and attempts to bring surprises and value to consumers in various fields. As the industry leader, every step Pop Mart makes is particularly important. Its success not only concerns its own development but also affects the future direction of the entire pop toy industry. With the continuous deepening of its globalization strategy and ongoing optimization of localized operations, Pop Mart is expected to establish a stronger brand influence globally, becoming a bridge connecting different cultures and consumer groups and promoting the spread and development of pop toy culture worldwide.

MoonFox Data is a leading expert in all-scenario data insights and analytics services. With a comprehensive, stable, secure and compliant mobile big data foundation, as well as professional and precise data analysis technology and AI algorithms, MoonFox Data has launched iAPP, iBrand, iMarketing, Alternative Data and professional research and consulting services of MoonFox Research, aiming to help companies gain insights into market growth and make accurate business decisions.

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Contact number: 400-888-0936

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Title: Director of Sales, Industry Insight Division
Tel: +86 -13366276383
Email: zhouzt@jiguang.cn 
Address: 608/F, Tower B, Wintrust Center, No. 1 Xidawang Road, Chaoyang District, Beijing, China

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Title: Marketing Manager
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View original content:https://www.prnewswire.com/news-releases/moonfox-analysis–pop-marts-cyclical-resilience-shines-as-it-accelerates-toward-the-global-market-302216492.html

SOURCE Aurora Mobile Ltd

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Supreme Court Justice Michelle O’Bonsawin Joins Elementary Students for Live Virtual Q&A and Chapter One Storybook Reading on Sep. 24

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The Honourable Justice Michelle O’Bonsawin, the first Indigenous person appointed to the Supreme Court of Canada, will join elementary students in a live virtual Q&A on September 24, from 1:00-2:15 pm ET, following a reading of the children’s storybook, “Daanis the Judge.” This event is hosted by Chapter One, a children’s literacy charity, to commemorate the National Day for Truth and Reconciliation. Lawyer Victoria Perrie, writer of “Daanis the Judge,” will read aloud the inspiring story, which is based on Justice O’Bonsawin’s remarkable journey. Illustrator EJ Miller-Larson will join Justice O’Bonsawin and Perrie in a moderated Q&A session with over 1900 elementary students.

TORONTO, Sept. 21, 2024 /PRNewswire-PRWeb/ — The Honourable Justice Michelle O’Bonsawin, the first Indigenous person to be appointed to the Supreme Court of Canada, will join elementary students in a live virtual Q&A following a live online reading of the original children’s storybook “Daanis the Judge,” on September 24, from 1:00-2:15 pm ET. The event will be hosted by Chapter One to mark the National Day for Truth and Reconciliation. Chapter One is a children’s literacy charity that provides 1:1 high-impact reading tutoring and co-creates original storybooks with participating communities nationwide.

“I am very humbled and proud to be a part of the book, “Daanis the Judge.” My hope is that this book will inspire youth to dream big and know that anything is possible. I am evidence of that!” – Justice Michelle O’Bonsawin

Métis-Cree lawyer Victoria Perrie, who wrote “Daanis the Judge,” will lead the live reading. Students will ask questions during a moderated Q&A with Justice O’Bonsawin, Perrie, and illustrator EJ Miller-Larson, of the Fond du Lac Band and Oneida Nation.

“Daanis the Judge” was inspired by Justice O’Bonsawin’s trailblazing career. It tells the story of a young student, Daanis, who dreams of becoming a judge after learning about Justice O’Bonsawin’s achievements.

The story is part of Chapter One’s growing collection of original children’s e-storybooks, co-created with Indigenous writers, illustrators and communities. The e-storybooks celebrate Indigenous experiences and perspectives, and feature audio clips of Elders pronouncing foundational words in their communities’ first languages. All e-storybooks are provided for free through the Global Free Library.

About Chapter One

Chapter One (chapterone.org/ca) is a global nonprofit and registered Canadian charity that provides one-on-one early literacy tutoring programs to 2,300 children in eight provinces and territories across Canada. Its proven “short burst” high-impact tutoring approach—five-minute sessions, three to five times a week—is ideally suited to young children’s attention spans and aligns with the Science of Reading. In one of the largest randomized control trials conducted on early literacy instruction, researchers from Stanford University found that 7 out of 10 students receiving Chapter One high impact tutoring achieved phonics benchmarks by the end of Kindergarten, compared to 32% in the control group.

Children at risk of reading failure receive 1:1 reading support from trained, paid paraprofessional tutors through Chapter One’s online reading platform and custom software. Programs are delivered in-person and virtually in classrooms through agreements with schools and school boards, and at home on families’ smartphones, connecting struggling readers with individualized reading support—regardless of location and circumstance, even in some of the most geographically remote communities in Canada.

In addition to its tutoring programs, Chapter One collaborates with Indigenous communities to co-create children’s stories that represent the communities’ priorities and experiences and advance language revitalization efforts. The e-storybooks are provided for free online, as part of the Global Free Library.

Event details

The Live Virtual Q&A and Reading of “Daanis the Judge” with the Honourable Justice O’Bonsawin takes place on Tuesday, September 24, from 1:00-2:15 pm ET via Zoom. The event is open to elementary classes (Grades 1-6). Teachers/principals must register their classes in advance using this link.

Media Contact

Denise Orosa, Chapter One Canada, 1 4374224825, denise.orosa@chapterone.org, chapterone.org/ca

View original content to download multimedia:https://www.prweb.com/releases/supreme-court-justice-michelle-obonsawin-joins-elementary-students-for-live-virtual-qa-and-chapter-one-storybook-reading-on-sep-24-302254639.html

SOURCE Chapter One Canada

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PEAC Institute Launches “24 Hour Pause for Peace: A Global Concert”

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24 Hour Pause for Peace Will Be the Largest Peace Initiative Ever Worldwide, Unifying 96 Countries on Six Continents Through Music

MONTCLAIR, N.J., Sept. 21, 2024 /PRNewswire-PRWeb/ — On this International Day of Peace, PEAC Institute, part of the 2017 Nobel Peace Prize winning team, has launched “24 Hour Pause for Peace: A Global Concert,” the largest peace initiative ever organized worldwide through music.

“Now, we need companies, government entities, other nonprofits and donors who care about our cause for peace to join us in lifting up the biggest event of this generation.”

On October 4, 2025, this ground-breaking program will activate a massive network of youth ensembles that spans 96 countries and territories across six continents and host two 24-hour commercial festivals featuring some of the biggest acts in music and entertainment. This extraordinary day-long event will be live-streamed globally, allowing millions to participate simultaneously.

“It has been 40 years since Live Aid and We Are the World historically unified and changed the world through music,” said Rebecca Irby, president and CEO of PEAC Institute. “With our planet riddled with post-pandemic fatigue, climate chaos, unsettling wars and more, we believe it is time to create a new trajectory for humanity by inviting everyone around the globe to a 24 hour pause for peace to enjoy the sounds of music and feel the transformative power of human connection,” Irby explained.

Additionally, 24 Hour Pause for Peace plans to amass more than 100 million ambassadors to sign an appeal to the United Nations calling for a 24 hour ceasefire during the children’s concerts and commercial music events. All countries are welcome to participate with no exceptions. One of Pause for Peace’s core beliefs is everyone has the right to be equally respected and heard, particularly in collectively calling for peace.

“Achieving this ambitious global endeavor requires the support and participation from the most impactful brands, organizations, and influential leaders, artists and celebrities,” said Jennifer McKenna, 24 Hour Pause for Peace CEO.

Pause for Peace is a $165 million global initiative. Currently, it is in its first phase of raising seed capital through consumer brand-aligned sponsorships and private donors. Funding for the program is tax-deductible through PEAC’s 501(c)(3) status.

“We have assembled an exceptional executive team of change agents in entertainment, production, consumer marketing, charitable development and global security to make this extraordinary, worldwide peace event happen.” McKenna added. “Now, we need companies, government entities, other nonprofits and donors who care about our cause for peace to join us in lifting up the biggest event of this generation.” To become involved in 24 Hour Pause for Peace: A Global Concert as a sponsor, partner or donor, sign up to be an Ambassador, or for more information, go to www.24hourpauseforpeace.org.

About PEAC Institute

PEAC Institute is a 501(c)(3) nonprofit organization based in the United States. PEAC stands for peace, education, art and communication. It was formed in 2016 through a campaign with partner organization, International Campaign to Abolish Nuclear Weapons (ICAN), which garnered a 2017 Nobel Peace Prize. PEAC now holds special consultative status with the Economic and Social Council of the United Nations and has a global presence working with countries and territories worldwide to reach the most marginalized youth through art and communication activities to help them explore and express. For more information on PEAC Institute, go to www.peacinstitute.org.

Media Contact

Chadwick Boyd, Pause for Peace, 1 4046060611, chadwick@24hourpauseforpeace.org, www.24hourpauseforpeace.org

View original content to download multimedia:https://www.prweb.com/releases/peac-institute-launches-24-hour-pause-for-peace-a-global-concert-302254527.html

SOURCE Pause for Peace

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Global Times: China opens 12 nuclear research facilities to global scientists

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The involved facilities span areas such as basic nuclear research, isotope production, nuclear environment simulation, equipment testing, and radioactive waste treatment and disposal.

VIENNA, Sept. 21, 2024 /PRNewswire/ — China will open 12 nuclear research facilities and testing platforms to international scientists and institutions to enhance global cooperation, a senior Chinese official said here on Monday.

These include the China Advanced Research Reactor, the new-generation tokamak device Huanliu-3, and the Beishan Underground Research Laboratory, Liu Jing, vice chairman of the China Atomic Energy Authority (CAEA), said at a meeting on the sidelines of the International Atomic Energy Agency’s (IAEA) annual general conference.

The facilities span areas such as basic nuclear research, isotope production, nuclear environment simulation, equipment testing, and radioactive waste treatment and disposal.

Monday’s meeting, themed “Share for Development,” was organized by the CAEA to promote international cooperation in nuclear technology research and development, as China marks the 40th anniversary of its accession to the IAEA.

Yu Jianfeng, chairman of China National Nuclear Corporation, said at the event that the company aims to deepen cooperation with the IAEA and expand international collaboration. He expressed hope that opening China’s nuclear research facilities will contribute to advancing nuclear technology globally.

IAEA’s Deputy Director General Mikhail Chudakov commended China’s remarkable achievements in nuclear energy development and highlighted the long-standing, fruitful relationship between the IAEA and the CAEA.

Welcoming China’s decision to open up more of its nuclear research and development facilities, Chudakov said the move will further strengthen the agency’s technical capacity to support its member states.

On Monday evening, the CAEA and China’s permanent mission to the United Nations (UN) and other international organizations in Vienna jointly held a reception at the UN headquarters in Vienna to celebrate the 40th anniversary of China’s accession to the IAEA. More than 200 participants, including IAEA representatives and foreign envoys to Vienna, attended the event.

Li Song, China’s permanent representative to the UN and other international organizations in Vienna, said at the reception that China and the IAEA have expanded practical cooperation and jointly promoted the development of nuclear energy over the past 40 years.

China, he said, will continue to strengthen collaboration with the IAEA and its member states to address emerging challenges in international security, safeguard the global non-proliferation regime, and promote the use of nuclear energy and technology for the benefit of the Global South.

At the reception, Liu, Li and IAEA Director General Rafael Grossi jointly unveiled a bronze statue of Qian Sanqiang, a renowned Chinese nuclear physicist and one of the founders of China’s nuclear industry.

The statue, donated by China, will be permanently displayed at the IAEA headquarters, alongside sculptures of Polish-French physicist Marie Curie and other prominent figures who have made significant contributions to the peaceful use of nuclear energy.

Contact: xutianshu@globaltimes.com.cn

View original content:https://www.prnewswire.com/news-releases/global-times-china-opens-12-nuclear-research-facilities-to-global-scientists-302254830.html

SOURCE Global Times

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