Connect with us

Technology

Keychron launches crowdfunding campaign for elevated version of their bestselling keyboard

Published

on

Keychron K2 HE is a compact, portable, and fully customizable magnetic switch keyboard, ideal for gamers, programmers, and writers alike

HONG KONG, Aug. 7, 2024 /PRNewswire-PRWeb/ — Keychron, a leading manufacturer of peripherals compatible with Mac, Windows, and Android, today launched a crowdfunding campaign for K2 HE, a compact, 75% layout magnetic switch keyboard designed to deliver unparalleled customization and performance. The K2 HE is available on Kickstarter, with prices starting at $125 USD.

Our goal with the K2 HE was to create a keyboard that offers both portability and advanced customization options. The result is a device that meets the needs of gamers, programmers, and writers, providing a truly unique typing experience.

Building on the success of the Keychron K2, the brand’s most popular keyboard, the K2 HE takes customization to new heights. This version is equipped with Hall Effect magnetic function and top-of-the-line Gateron Double-rail magnetic switches, providing users with the ability to fine-tune actuation points with millimeter precision. The dynamic rapid trigger enhances the responsiveness, making it a perfect choice for gamers.

“Our goal with the K2 HE was to create a keyboard that offers both portability and advanced customization options,” said Paul Tan, COO of Keychron. “The result is a device that meets the needs of gamers, programmers, and writers, providing a truly unique typing experience.”

The K2 HE offers versatile connectivity options. Users can switch between wired mode (USB-C) or 2.4 GHz mode for an ultra-low latency wireless connection with a 1000 Hz polling rate. Additionally, the keyboard supports multitasking across up to three devices using Bluetooth 5.1 and a simple Fn+1/2/3 button combination. Thanks to the Dynamic Keystrokes (DKS) feature, users can assign up to four actions to each key based on the depth of the keypress, enhancing control and efficiency in various applications.

The K2 HE comes in three editions to cater to different preferences: a Standard Edition with an aluminum frame and plastic body, and two Special Premium Editions in white and black, featuring a combination of natural rosewood (also known as Narra wood or Pterocarpus wood) and aluminum frames with plastic bodies. The durable doubleshot PBT keycaps ensure long-lasting quality and a premium feel.

“The Keychron K2 HE stands out in the market due to its innovative design and high functionality,” continued Tan. “We believe it will set a new standard for what users expect from their keyboards.”

The Keychron K2 HE is compatible with the Keychron Launcher web app, allowing users to easily customize key functions. Through this app, users can remap keys, adjust actuation points, set the magnetic switches, create personalized macro commands and shortcuts, set key combinations, and customize the RGB backlight. Choose from 22 different RGB backlight modes and fine-tune the hue, saturation, brightness, and effect speed. This comprehensive app eliminates the need for additional software, making the K2 HE fully compatible with Windows, Linux, and MacOS.

The estimated delivery date of K2 HE is October 2024. Media wishing to interview their personnel should contact PR agent Borjana Slipicevic at borjana@properpropaganda.net.

About Keychron

Keychron was formed in 2017 by a group of keyboard enthusiasts with extensive experience in designing, marketing, and keyboard manufacturing. Over the years, the company has dedicated itself to creating the most sophisticated mechanical keyboards with minimalist designs, successfully delivering a variety of beloved models. Keychron’s achievements include over 1 million products sold, serving more than 1 million customers worldwide, launching 15 successful crowdfunding campaigns, and winning European hardware awards in 2024. Keychron remains committed to innovation and excellence in every keyboard it creates.

Media Contact

Borjana Slipicevic, Proper Propaganda, 1 7788582595, borjana@properpropaganda.net, properpropaganda.net

View original content to download multimedia:https://www.prweb.com/releases/keychron-launches-crowdfunding-campaign-for-elevated-version-of-their-bestselling-keyboard-302216298.html

SOURCE Keychron

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

SPEYSIDE COMPLETES ACQUISITION OF GSC

Published

on

By

Transaction enables Speyside to fuel the company’s next growth phase.

ANN ARBOR, Mich., Jan. 9, 2025 /PRNewswire/ — Speyside Equity Advisers (“Speyside”) announced that it has completed the acquisition of GSC Technologies, Inc. (“GSC”). The transaction will allow Speyside’s continued investment in GSC and fuel the company’s next growth phase. GSC is a leading manufacturer of plastic goods in North America.

“We are very excited about the GSC acquisition,” said Eric Wiklendt, Managing Director at Speyside. “GSC is similar to a great deal we did in a prior fund, with similar opportunities. GSC has a great growth and value-creation plan that we look forward to facilitating.”

GSC CEO Dave Barrow noted, “My team and I look forward to working with the Speyside team to execute our strategic plan. Speyside has a strong operational background that clearly differentiates it from other investment groups. The new capitalization structure and value-creation system that Speyside brings will help us achieve our vision and drive results.”

Nick Lardo, Managing Director at Speyside, noted, “GSC is our second closed deal in Speyside Equity Fund II. We are gaining strong momentum in the fund based on increased staff, AUM, and deal activity. We see 2025 as a year full of great opportunity.”

About Speyside
Speyside is a Detroit-based private equity firm. The firm invests in middle-market, buyout transactions in the manufacturing and value-added distribution sectors. Targeted portfolio companies often possess balance sheet, legal, environmental, labor, or transactional complexity. Speyside Equity focuses on creative transaction structures and is comfortable investing in carveouts of large multinational companies, industry consolidations, family-owned businesses, bankruptcies, workouts, and other special situations. Speyside takes an operational approach to creating value in these situations. Speyside has completed 37 investments. For more information, please visit speysideequity.com.

About GSC Technologies, Inc.
Founded in 1982 with a single plastic molding machine, GSC Technologies Inc. is a leading and groundbreaking manufacturer of plastic goods in North America focused on environmentally aware plastic solutions for organizing daily life today and in the future. Based in St-Jean-sur-Richelieu (Quebec/Canada), GSC designs and manufactures attractive, practical storage and organization lifestyle products for better modern living. With manufacturing plants that use contemporary equipment and technology and distribution facilities in the US, Canada, and China, GSC uses global testing and quality standards to ensure the best value, highest quality products. For more information, please visit gsctechnology.com.

Honigman LLP acted as Speyside’s legal advisor.

View original content to download multimedia:https://www.prnewswire.com/news-releases/speyside-completes-acquisition-of-gsc-302347022.html

SOURCE Speyside Equity

Continue Reading

Technology

Batteries Plus’s Strategic Partnerships Drive Nearly 130% Sales Increase

Published

on

By

Transformative Collaborations Fuels Record-Breaking Sales Growth for Batteries Plus FranchiseePartnerships Elevate Customer Experience, Expand Service OfferingsNew Jersey Franchisee’s Store Emerges as Top Repair Destination in Network

SPRINGFIELD, N.J., Jan. 9, 2025 /PRNewswire/ — Batteries Plus, the world’s leading specialty battery franchise, has achieved remarkable success through strategic partnerships with industry leaders in device protection and insurance. These collaborations have led to significant growth for franchisees over the last two years, as exemplified by Angel Cartagena’s store in Springfield, NJ.

Enhanced Customer Experience
By combining Batteries Plus’s extensive retail network and repair expertise with advanced mobile device protection programs from industry partners, Batteries Plus stores are equipped to handle subscribers’ phone protection needs, covering lost or damaged devices. This comprehensive approach has paved the way for improved customer satisfaction, ultimately increasing revenue for franchisees and strengthening brand loyalty overall.

“We’re not just fixing phones; we’re creating opportunities for customers to discover additional products and services they didn’t know they needed, from car batteries to key fobs,” Cartagena said. “This has contributed to increased ticket counts and higher margins across our business.”

Growth and Expansion
After serving with the U.S. Air Force for 37 years, Cartagena began franchising with Batteries Plus in 2008. In the 18 years since, his store has grown to become the top-performing location for repairs in the entire Batteries Plus network, with repair volumes nearly 50% higher than other stores.

Since implementing these strategic partnerships, Cartagena’s Batteries Plus location has experienced unprecedented growth:

217.7% increase in device repair sales year-over-year128.6% increase in total business sales year-over-year147.8% increase in average ticket value year-over-year10.6% increase in gross profit year-over-year

The success of these partnerships has led to significant expansion for Cartagena’s store, necessitating the hiring of three additional team members to help manage the increased volume.

“These strategic partnerships have been transformative for our business,” said Cartagena. “We’ve seen a dramatic increase in customer traffic and sales, particularly in our device repair services. These collaborations have not only boosted our bottom line but also enhanced our ability to serve our community with top-notch repair solutions. It’s been great for business, allowing us to expand our team and offer more comprehensive services to our customers.”

Batteries Plus has become a global leader in supplying the battery needs of its customers for cars, boats, phones, key fobs and more. With over 800 store locations in operation and development nationwide, Batteries Plus has also carved out a unique niche in the industry with its ‘plus’ services – including cell phone repair and key fob replacement. Positioned for the battery-powered future, Batteries Plus was ranked on Franchise Times Top 400 list, coming in at #130. Plus, for the 30th year in a row, the brand ranked on Entrepreneur Magazine’s Franchise 500 list, climbing 53 spots over last year’s rank and even becoming one of only 49 franchise brands to be inducted into Entrepreneur’s Franchise 500 Hall of Fame.

To learn more about Batteries Plus, visit batteriesplusfranchise.com.

ABOUT BATTERIES PLUS: Batteries Plus, founded in 1988 and headquartered in Hartland, WI, is a leading omnichannel retailer of batteries, specialty light bulbs and phone repair services for the direct-to-consumer and commercial channels. The retailer also offers key programming, replacement and cutting services. Through a nationwide network of stores, the company offers a differentiated value proposition of unrivaled product selection, in-stock availability and customer service. Batteries Plus is owned by Freeman Spogli, a private equity firm based in Los Angeles and New York City. To learn more about one of Forbes®’ Best Franchises to Buy in America, visit https://www.batteriesplusfranchise.com.  

MEDIA CONTACT: Cole Koretos, Fishman Public Relations, ckoretos@fishmanpr.com or 847-331-1190

View original content to download multimedia:https://www.prnewswire.com/news-releases/batteries-pluss-strategic-partnerships-drive-nearly-130-sales-increase-302347179.html

SOURCE Batteries Plus

Continue Reading

Technology

MobileX Partners with Ethika to Launch ‘ethikaX,’ Merging Style with Mobile Connectivity

Published

on

By

 LAS VEGAS, Jan. 9, 2025 /PRNewswire/ — Today at CES, MobileX, the most customizable wireless service designed to save consumers money, and Ethika, a leading lifestyle brand driven by personal identity, announced an exciting new collaboration. Together, the two companies will be launching “ethikaX” – a collection that seamlessly merges mobile-friendly design with bold self-expression and dynamic style. This partnership represents a groundbreaking moment where mobile meets fashion, blending cutting-edge technology with style and originality.

The ethikaX line will debut in Q1 2025, featuring a range of apparel and accessories tailored for the modern, mobile lifestyle. The initial collection will include hoodies and t-shirts with phone-friendly pockets, phone cases, and even a limited-edition set of ethikaX-branded headphones.

“At MobileX, we’re passionate about empowering our customers to live untethered, connected lives,” said Peter Adderton, CEO of MobileX. “By partnering with Ethika, we’re able to bring that vision to life through thoughtfully designed apparel that embraces uniqueness and creativity while seamlessly integrating with our mobile services.”

Ethika’s commitment to celebrating individuality and self-expression across diverse cultures including motorsports, BMX, music, art and fashion aligns perfectly with MobileX’s mission to empower consumers through customizable, user-focused mobile service that ensures they only pay for what they use. The ethikaX collection will be available for purchase through the MobileX app and website, as well as select Ethika retail partners. Customers can also sign up for MobileX at these retail locations by purchasing a SIM Kit or scanning a QR code and activating with eSIM.

“We’re thrilled to be working with the innovative team at MobileX to redefine the intersection of mobile and fashion,” said Matt Cook, CEO of Ethika. “This collaboration allows us to extend the Ethika brand into new territories while continuing to celebrate those who stand out from the crowd and share our core values of quality, style and originality.”

Stay tuned for updates on ethikaX’s launch in Q1 2025 here.

 About MobileX
Headquartered in Orange County, California, MobileX is the world’s most customizable mobile carrier delivering the ultimate in choice and cost control. MobileX is a unique service that uses artificial intelligence to predict how much data customers need, dramatically reducing costs while ensuring reliable speed and service. MobileX was founded by Peter Adderton, who also founded both Boost Mobile and Digital Turbine. For more information, please visit mymobilex.com.

 About Ethika
Ethika is a leading lifestyle brand which started in San Clemente, CA and is now based in Lake Forest. Since the inception of the brand, Ethika and its team have been determined to live life, innovate, and deliver quality products, while staying true to the brand’s biggest asset – the FAMILIE. Ethika employees, friends, athletes, artists and customers are the core of the brand and the reason Ethika exists. More Ethika news, photos, and videos can be found on X (@ethika), Instagram (@ethika), and online at www.ethika.com.

Press contact:
Illume PR for MobileX
mobilex@illumepr.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/mobilex-partners-with-ethika-to-launch-ethikax-merging-style-with-mobile-connectivity-302346661.html

SOURCE Mobile X Global, Inc.

Continue Reading

Trending