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Invoca Unveils Pinterest, Snapchat, and TikTok Integrations to Supercharge Social Advertising with AI-Powered Caller Intent Data

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Invoca is the revenue execution platform with the most direct integrations with social ad platforms, enabling marketers to drive revenue across the entire buyer journey

SANTA BARBARA, Calif., July 31, 2024 /PRNewswire/ — Invoca, the leader in revenue execution platforms, today announced the addition of new no-code integrations for Pinterest, Snapchat, and TikTok to its suite of social advertising integrations that also includes Meta (Facebook, Instagram, Facebook Messenger, and Meta Audience Network). These new integrations extend Invoca’s strategy to activate AI-powered first-party data from phone conversations into the broadest set of digital advertising platforms. With Invoca, marketers have the power to target their most valuable audiences with the right ads at the right time across every digital channel, measure the full impact of their campaigns on business results, and make the right optimizations to increase revenue and return on advertising spend (ROAS).

Invoca’s Social Advertising Integrations Solve Critical Pain Points for Marketers
According to eMarketer, U.S. social network ad spend will increase 13.5% in 2024 to $82.88 billion1 and is predicted to exceed ad spend on traditional search by 2026.

Despite rising investments in social ad spend, overall marketing budgets are shrinking. A recent study by Gartner reveals that 2024 marketing budgets have fallen by 15% as CMOs pursue growth in the “era of less.”2 This environment places heightened pressure on marketers to deliver business value from paid media investments and prove the impact of their campaigns on the bottom line.

Invoca provides offline attribution and audience targeting data for the broadest set of digital advertising platforms, enabling marketing leaders to measure and optimize the efficacy of their spend from first touch to final sale. It’s why leading businesses like University Hospitals, AutoNation, BBQ Guys, and Rentokil use Invoca to increase revenue and ROAS from social advertising. Invoca attributes the marketing source of every call and uses AI to automatically analyze the conversation to detect if the call is a lead and resulted in a conversion, activating that data in social ad platforms to fuel better audience targeting and optimizations.

“More than ever, B2C marketers have to connect all of their media investments to revenue. They need to connect their critical first-party data into the broadest set of digital platforms possible,” said Peter Isaacson, CMO of Invoca. “We have recently expanded our integrations into TikTok, Snapchat, and Pinterest because social advertising isn’t a nice-to-have for marketers – it’s a critical step in the buying journey. Marketers now have total visibility into how social ads drive revenue, so they can optimize spend and improve audience targeting.”

Invoca Boosts Social Advertising ROAS with AI-Powered First-Party Data

Audience targeting powered by AI
Marketers often struggle to deliver the right ads to the right people at the right time across social media platforms, missing their most valuable audiences while wasting budget serving ads to unqualified leads or existing customers. Invoca solves this challenge by enabling marketers to use AI-powered first-party data from phone conversations to retarget past callers ready to convert, exclude callers who already converted or aren’t leads from seeing ads, and use their most valuable callers as lookalike audiences to extend their reach by targeting new, high-value customers.

Complete attribution and accurate campaign measurement
In many industries, including healthcare, telecom, home services, insurance, financial services, automotive, and travel, phone calls are the most valuable leads from social advertising. Calls convert to appointments and sales 2x-3x more than web leads, and often for more revenue but these leads have been historically difficult to measure. Invoca not only attributes the marketing source of every call, but analyzes the conversation for intent and outcome and also ingests revenue data from a business’s CRM to attach data to each call. By activating this data in social ad platforms, marketers can see a unified view of their social ad performance.

Marketing spend optimization
Invoca passes call value data in real time to social ad platforms to fuel better smart bidding optimizations and enable marketers to increase conversion rates, revenue, and ROAS by doubling down on what’s most effective and eliminating spend on underperforming campaigns.

“With Invoca’s AI, we are able to measure our call-driven ad performance on platforms such as TikTok or Facebook and optimize our campaigns to drive the best quality calls,” said Joel Citron, Chief Information Officer of AI Media Group. “Without the technology to track customer journeys that begin online but end with a phone call, we would not know if the caller was a lead and if that call resulted in a sale.”

Cross-channel performance data
Invoca also enables marketers to compare the impact of their social advertising against other digital channels like Google Ads, display, and SEO. By knowing what’s driving the most high-value phone leads and conversions, marketers can make the right strategic decisions to drive better business results.

Rogers, an Invoca customer and Canada’s largest telecom company serving over 10.8 million subscribers, uses Invoca to attribute and optimize phone call conversions from their search and social advertising. With Invoca, Rogers can see each placement that ultimately contributes to a phone call conversion and optimize for what’s driving the best results. Rogers also uses Invoca’s Meta integration and first-party data from calls to inform retargeting, lookalike audiences, and suppression, helping them target the right prospects with the right ads at the right time. Using Invoca, Rogers’ marketing team has doubled their volume of qualified leads and driven an 18% lift in net revenue from paid search.

For more information about Invoca’s full suite of social integrations, visit www.invoca.com/product/social-advertising. These new integrations are now included for Invoca Enterprise and Elite customers and available for purchase for Invoca Pro customers.

Additional Resources:

Drive more revenue from social media advertising with Invoca’s integrationsHow real-time revenue execution platforms drive business growth

About Invoca
Invoca is a revenue execution platform that connects marketing and sales teams to help them track and optimize the buying journey to drive more revenue. By using a comprehensive revenue execution platform with deep integrations with leading technology platforms, revenue teams can better connect their paid media investments directly to revenue, improve digital engagement, and deliver the best buyer experiences to drive more sales. With Invoca, top consumer brands, including AutoNation, DIRECTV, Mayo Clinic, Mutual of Omaha, and Verizon, experience unbelievable results powered by undeniable data. Invoca has raised $184M from leading venture capitalists, including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures. For more information, visit www.invoca.com

1 https://www.emarketer.com/content/us-social-network-ad-spend-will-10-higher-than-previously-expected
2 https://www.gartner.com/en/newsroom/press-releases/2024-05-13-gartner-cmo-survey-reveals-marketing-budgets-have-dropped-to-seven-point-seven-percent-of-overall-company-revenue-in-2024

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SOURCE Invoca

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BASX Hosts Ribbon-Cutting Ceremony for New State-of-the-Art Weld Shop

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43 mins ago

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September 19, 2024

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REDMOND, Ore., Sept. 19, 2024 /PRNewswire/ — BASX (“BASX” or the “Company”), a leader in the manufacturing of high-efficiency data center cooling solutions, cleanroom systems, and custom HVAC systems, is proud to announce the official ribbon-cutting ceremony for its newly completed 36,000-square-foot weld shop. The Redmond Chamber of Commerce performed the ribbon cutting on September 18th, 2024, at BASX headquarters.

The weld shop will create significant job opportunities in the Central Oregon region, with the capacity to fill an additional 30 welding positions. Positions range from entry-level to experienced roles, with professional opportunities in various growing departments within the Company.

“This new facility is a major investment not just in our company, but in the future of Central Oregon,” said Dave Benson, AAON VP and BASX President. “We can now deliver even higher levels of quality and efficiency while providing more job opportunities for the community. We’re proud to support local manufacturing growth and look forward to seeing the impact this expansion will have on both BASX and the region.”

The new shop marks a major expansion in the Company’s production capabilities, introducing state-of-the-art welding technology within a climate-controlled environment. Equipped with advanced air filtration systems, including an AAON make-up air unit and multiple air scrubbers, the shop ensures exceptional air quality for its workers. The space also features two 5-ton overhead cranes and six ½-ton cantilever jib cranes, allowing for efficient movement of materials across the facility.

A key highlight of the facility is its cutting-edge tube laser, capable of precision cutting and profiling round and square tubes, as well as C-channel and I-beam profiles up to 27 feet in length. Additionally, a 75-foot-long dual-zone robotic welding cell is scheduled to be installed and operational in early 2025, enabling the welding of large subassemblies up to 10 tons.

The shop’s innovative capabilities will support the Company’s growth and solidify its position for ongoing expansion. In addition to the 30 new welding jobs, BASX is actively hiring across various departments to support its continued success. To learn more about available positions and apply, visit the BASX careers page at www.basxsolutions.com/careers.

About BASX
Founded in 2014 in Central Oregon, BASX is an industry leader in the manufacturing of high-efficiency data center cooling solutions, cleanroom systems, custom HVAC systems, and modular solutions. Acquired by AAON in 2021, BASX continues to focus on quality, innovation, and state-of-the-art technology. The Company is proud to display the Made-in-America emblem on all its products. For more information, please visit www.basx.com.

Contact Information
Christina Lattanzio
Marketing Manager
(918) 508-9272
Email: Marketing@basx.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/basx-hosts-ribbon-cutting-ceremony-for-new-state-of-the-art-weld-shop-302253745.html

SOURCE AAON

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NASA Sets Coverage for Astronaut Tracy C. Dyson, Crewmates Return

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43 mins ago

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September 19, 2024

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WASHINGTON, Sept. 19, 2024 /PRNewswire/ — NASA astronaut Tracy C. Dyson, accompanied by Roscosmos cosmonauts Nikolai Chub and Oleg Kononenko, will depart from the International Space Station aboard the Soyuz MS-25 spacecraft, and return to Earth.

Dyson, Chub, and Kononenko will undock from the orbiting laboratory’s Prichal module at 4:37 a.m. EDT Monday, Sept. 23, heading for a parachute-assisted landing at 8 a.m. (5 p.m. Kazakhstan time) on the steppe of Kazakhstan, southeast of the town of Dzhezkazgan.

NASA’s live coverage of return and related activities will stream on NASA+ and the agency’s website. Learn how to stream NASA content through a variety of platforms, including social media.

A change of command ceremony also will stream on NASA platforms at 10:15 a.m. Sunday, Sept. 22. Kononenko will hand over station command to NASA astronaut Suni Williams for Expedition 72, which begins at the time of undocking.

Spanning 184 days in space, Dyson’s mission includes covering 2,944 orbits of the Earth and a journey of 78 million miles. The Soyuz MS-25 spacecraft launched March 23, and arrived at the station March 25, with Dyson, Roscosmos cosmonaut Oleg Novitskiy, and spaceflight participant Marina Vasilevskaya of Belarus. Novitskiy and Vasilevskaya were aboard the station for 12 days before returning home with NASA astronaut Loral O’Hara on April 6.

Kononenko and Chub, who launched with O’Hara to the station on the Soyuz MS-24 spacecraft last September, will return after 374 days in space and a trip of 158.6 million miles, spanning 5,984 orbits.

Dyson spent her fourth spaceflight aboard the station as an Expedition 70 and 71 flight engineer, and departs with Kononenko, completing his fifth flight into space and accruing an all-time record 1,111 days in orbit, and Chub, who completed his first spaceflight.

After returning to Earth, the three crew members will fly on a helicopter from the landing site to the recovery staging city of Karaganda, Kazakhstan. Dyson will board a NASA plane and return to Houston, while Kononenko and Chub will depart for a training base in Star City, Russia.

NASA’s coverage is as follows (all times Eastern and subject to change based on real-time operations):

Sunday, Sept. 22
10:15 a.m. – Expedition 71/72 change of command ceremony begins on NASA+ and the agency’s website.

Monday, Sept. 23
12:45 a.m. – Hatch closing coverage begins on NASA+ and the agency’s website.

1:05 a.m. – Hatch closing

4 a.m. – Undocking coverage begins on NASA+ and the agency’s website.

4:37 a.m. – Undocking

6:45 a.m. – Coverage begins for deorbit burn, entry, and landing on NASA+ and the agency’s website.

7:05 a.m. – Deorbit burn

8 a.m. – Landing

For more than two decades, people have lived and worked continuously aboard the International Space Station, advancing scientific knowledge, and making research breakthroughs that are not possible on Earth. The station is a critical testbed for NASA to understand and overcome the challenges of long-duration spaceflight and to expand commercial opportunities in low Earth orbit. As commercial companies focus on providing human space transportation services and destinations as part of a robust low Earth orbit economy, NASA is focusing more resources on deep space missions to the Moon as part of Artemis in preparation for future human missions to Mars.

Learn more about International Space Station research and operations at:

https://www.nasa.gov/station

View original content to download multimedia:https://www.prnewswire.com/news-releases/nasa-sets-coverage-for-astronaut-tracy-c-dyson-crewmates-return-302253747.html

SOURCE NASA

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Global claims guidance leader EvolutionIQ joins as CALI’s inaugural Life Partner

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43 mins ago

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September 19, 2024

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NEW YORK, Sept. 20, 2024 /PRNewswire/ — US-based EvolutionIQ, a global leader in claims guidance technology, has signed on as the Council of Australian Life Insurers (CALI)’s first Life Partner as part of its corporate partner program.

The CALI Partner Program is designed to foster collaboration and create a connected ecosystem of industry experts.

CALI Life Partners share the industry’s mission to make life insurance accessible, understandable and trusted. They are companies that support Australian life insurers to help Australians and their families have peace of mind about their future so they can live in the most healthy, confident and secure way.

“We are pleased to welcome EvolutionIQ as CALI’s inaugural Life Partner. The CALI Partner Program plays an important role in connecting our members to the latest innovators, like EvolutionIQ, that can move their businesses forward,” said CALI CEO Christine Cupitt.

“We want to work closely with each of our partners to strengthen and support the life insurance industry to deliver better customer experiences for millions of Australians on their best and worst days.”

Headquartered in New York, EvolutionIQ has expanded significantly since 2019. Its clients include major insurance carriers such as Sun Life, Reliance Matrix and Principal Financial. Their AI-powered software makes insurance claims processes more personalised, fair and cost-effective so that more people can recover faster and return to work.

“We are committed to supporting the Australian life insurance ecosystem and being a CALI Life Partner enables us to specialise our products to meet the dynamic needs of the Australian markets,” said EvolutionIQ’s Co-CEO, Mike Saltzman.

“Our partnership with CALI means we can contribute to and shape customer experiences in Australia, and ultimately help more people return to health and a livelihood sooner.”

About EvolutionIQ
EvolutionIQ pioneered Claims Guidance in 2019. Its explainable AI guides insurance claims professionals to their highest potential impact claims, improving the claimant experience and delivering better claim outcomes to claimants, carriers and their customers. EvolutionIQ serves the group disability, individual disability and workers’ compensation markets worldwide. EvolutionIQ’s AI native products have been adopted by 70% of the top 15 U.S. disability carriers and a growing list of workers’ compensation carriers. The New York-based company employs 185 staff across the United States, Europe and Australia. For more information, visit evolutioniq.com and follow the company on LinkedIn.

About CALI
We support Australians to make informed choices about their future and help them live in a healthy, confident and secure way over their lifetime.

Our members’ products and services give people peace of mind when making important decisions and provide a financial safety net during life’s biggest challenges.

We advocate for national policy settings that expand Australians’ access to the life insurance protection that suits them when they need it most.

CALI represents all life insurers and reinsurers in Australia. The Australian life insurance industry is today a $26.4billion industry, employing thousands of Australians and paying billions of dollars of benefits each year.

To view CALI’s corporate partners visit www.cali.org.au/about-us/#our-partners

For more information, visit www.cali.org.au

Media Contact
Jason Kapler
Vice President of Marketing
EvolutionIQ
(917) 740-5608
Press@evolutioniq.com

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View original content:https://www.prnewswire.com/apac/news-releases/global-claims-guidance-leader-evolutioniq-joins-as-calis-inaugural-life-partner-302253427.html

SOURCE EvolutionIQ

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