The “Me” by Jennie Garth collection, including denim fabrication from REPREVE Our Ocean ®, brings a seamless fusion of fashion and timeless comfort to QVC
WEST CHESTER, Pa., July 29, 2024 /PRNewswire/ — QVC®, world leader in live shoppable entertainment announced today that it has collaborated with actress, advocate, designer and Q50 Ambassador Jennie Garth for the upcoming launch of the “Me” by Jennie Garth collection exclusively for QVC. The apparel collection, which premieres on-air and on QVC.com on July 29, reflects Garth’s distinct flair with chic, stylish and comfortable styles for women to effortlessly be themselves.
“Me” by Jennie Garth brings a seamless fusion of fashion and timeless comfort to QVC
Inspired by Garth’s iconic Beverly Hills, 90210 character Kelly Taylor and her bold “I Choose Me” statement, the collection invites one to put themselves first with signature fashion in an effortless yet chic California vibe. “Me” by Jennie Garth offers relaxed, easy and refined styles in current silhouettes that will inspire confidence and body positivity. Created with the QVC customer, women 50+ in mind, the collection delivers quality, ease and style in every design. With inclusive sizing ranging from XXS to 3X or 0-32 and prices from $49.00 to $129.00, the collection is attainable without compromising on quality or design.
“With her innate sense of style and an authentic connection to the customer, Jennie has created a brand that is a harmonious blend of elegance and relatability,” said Rachel Ungaro, GMM and VP of Fashion Merchandising for QVC. “Through QVC’s Age of Possibility platform, we are championing women 50-plus to live their best and fullest lives and bringing them fresh products and brands that celebrate this vibrant stage in their lives. As an esteemed member of our Q50, Jennie encourages women to connect to a mindset of self-care and self-love. With Jennie’s styling secrets from her years in Hollywood, she will inspire QVC customers to embrace their own personal style.”
“Me” by Jennie Garth will feature thoughtfully curated drops inspired by different locations and cities, and the tones, textures, and feelings they evoke. The first launch collection is inspired by the colors and textures of the California Central Coast. All the denim pieces in the collection, including jeans, jackets, jumpsuits and skirts, are made with a recycled “REPREVE Our Ocean” fabrication, polyester viscose that is specially sourced from post-consumer plastic bottles at high risk of ending up in the ocean. Each denim item in the collection has been made with anywhere from 13-28 recycled plastic bottles.
“All women deserve to feel confident, beautiful, and safe to be themselves, says Jennie Garth. “It was a priority for me to design this line with the QVC customer in mind. “Me” is designed for anyone who embraces the beauty of choice. QVC is the perfect platform for this launch as they aim to make sure all women, especially those over 50 who are often underrepresented, feel both seen and supported. I am proud to launch this collection with QVC as a member of their Q50.”
QVC’s Quintessential 50 (Q50), a part of the Age of Possibility, is comprised of QVC hosts, celebrities, activists, entrepreneurs and more, whose experiences and achievements prove the possibilities that this time of life offers for women. With their fresh input, unique perspective, and modern taste, the Q50 will help guide QVC’s efforts to support women in their Age of Possibility by influencing QVC’s programming and product offerings.
Embrace the beauty of choice with Me by Jennie Garth, designed exclusively for QVC. The collection is available now on QVC.com and premieres on-air Monday, July 29 at 12 a.m. EST with Jennie Garth.
About QVC, Inc.
QVC® is a world leader in video commerce (“vCommerce”), which includes video-driven shopping across linear TV, ecommerce sites, digital streaming and social platforms. QVC empowers shoppers with knowledge and shares insights in a lively and engaging way. QVC offers an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty, electronics and jewelry – and connects shoppers to interesting personalities, engaging stories and award-winning customer service. Based in West Chester, Pa., and founded in 1986, QVC has retail operations in the U.S., the U.K., Germany, Japan and Italy. Worldwide, QVC reaches more than 200 million homes via 13 TV channels, which are widely available on cable/satellite TV, free over-the-air TV, and digital livestreaming TV. The retailer also reaches millions of customers via its QVC+ and HSN+ streaming experience, websites, mobile apps and social pages. To learn more, visit corporate.qvc.com, follow @QVC on Facebook, Instagram or Twitter, or follow QVC on Pinterest, YouTube or LinkedIn.
Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP) is a Fortune 500 company that includes the Qurate Retail GroupSM portfolio of brands as well as other minority interests. Qurate Retail Group is the largest player in vCommerce and comprises six leading retail brands – QVC, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road® – all dedicated to providing a more human way to shop. For more information, visit qurateretailgroup.com, or follow Qurate Retail Group on YouTube or LinkedIn. QVC and Q are registered service marks of ER Marks, Inc.
About REPREVE®
Made by Unifi, Inc. (NYSE: UFI), REPREVE® is the global leader in recycled performance fibers. Leveraging its proprietary regeneration technology, REPREVE® has transformed more than 40 billion plastic bottles into recycled fiber that is trusted by leading brands to develop sustainable products worldwide. REPREVE® offers advanced fiber technology that delivers enhanced comfort, greater performance, superior durability, thermal regulation, and more. As the only eco-performance fiber with U TRUST® product verification to certify transparency and traceability, REPREVE® is uniquely positioned to empower brands and consumers to champion sustainability. As a catalyst for change, REPREVE® is committed to leading the global shift towards a more sustainable future by innovating today. For more information about REPREVE®, visit www.repreve.com.
REPREVE® is a registered trademark of Unifi, Inc.
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SOURCE QVC, Inc.
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