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Resonate and Yahoo DSP Take Audience Targeting to the Next Level with the Launch of Syndicated Segments

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Partnership provides seamless access to 1,000+ in-market, cookie-free, audience segments available for immediate activation

RESTON, Va., July 26, 2024 /PRNewswire/ — Resonate, the leader in AI-powered consumer and voter data and intelligence, today announced Resonate Segments, a suite of more than 1,000 audience segments, is now available for immediate activation within the Yahoo DSP (demand side platform). Resonate’s direct integration with Yahoo ConnectID enables advertisers to future-proof targeting for the shifting identity landscape and activate Resonate’s data across devices.

Resonate Segments are refreshed weekly, delivering real-time insights into consumer preferences and buying intent across industries. Numbered at 1,000 segments and growing, Resonate Segments lets marketers pick from off-the-shelf audiences or create niche Custom Audiences leveraging Resonate’s 15,000+ attributes to personalize campaigns and boost performance.

Ready-to-activate Segments audiences include:

Premium Political & Advocacy Audiences: now available for the first time ever in DSP’s: voting behaviors, propensity to vote, party affiliation and more.

In-Market/Intender Audiences: Segments based on interests across various categories, such as tech, sports, travel and more.

Shopper Audiences: Shopping behaviors and brands, including general retail, apparel, and financial services.

Premium Health Audiences: Premium Health Audiences including health conditions, health behaviors, healthy living and more.

Yahoo takes an integrated approach to identity across every digital environment. Yahoo Identity Solutions, which include Yahoo ConnectID and Next-Gen Solutions, account for both addressable and non-addressable inventory. Yahoo ConnectID for addressable inventory is powered by Yahoo’s consent-based, first-party and partner data, and today reaches nearly 205M authenticated users in the U.S. The solution has been adopted by nearly 50,000 publisher domains and is interoperable with 35+ of the industry’s top data platforms.

“Due to tighter margins and evolving consumer behavior, marketers need access to powerful data – fast,” says Bryan Gernert, CEO of Resonate. “That’s why we’re excited to announce our partnership with Yahoo. This integration brings Resonate’s rich, real-time AI-powered audience targeting data directly to Yahoo DSP users. With no separate subscriptions required, Yahoo DSP users can now leverage this powerful data within their existing platform, reaching the perfect audience with unmatched speed and efficiency.”

“We are thrilled to have Resonate Segments available via the Yahoo DSP to further empower advertisers with rich data,” said Giovanni Gardelli, VP, ads data products at Yahoo. “With an ever-changing identity landscape, it is important that we all work together to find solutions that help set up advertisers for success. The integration of Resonate and Yahoo ConnectID future-proofs advertisers’ media campaigns and enables them to keep delivering relevant and meaningful experiences despite signal loss.”

Learn more about Resonate Segments here.

About Resonate
Headquartered in Reston, VA, Resonate is the leader in AI-powered voter and consumer data and intelligence, delivering proprietary, privacy-safe consumer and voter data for insights, analysis and activation. The Resonate data set includes more than 15,000 rich, relevant, real-time data points that holistically describe more than 250M U.S. individuals. Resonate data is delivered directly through top demand side platform (DSP) providers, data append and licensing, the Resonate Ignite platform or through Resonate Managed Media Services. Hundreds of companies and campaigns use Resonate to drive more effective marketing strategy and execution fueled by a more comprehensive understanding of their audience that extends beyond traditional demographics, psychographics and behavioral data to uncover why people choose, buy, or support certain brands, products, candidates or causes.
For more information, please visit www.resonate.com.

Media Contact: Resonate@5wpr.com

View original content:https://www.prnewswire.com/news-releases/resonate-and-yahoo-dsp-take-audience-targeting-to-the-next-level-with-the-launch-of-syndicated-segments-302207701.html

SOURCE Resonate

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GM enhances loyalty program and unveils new GM Rewards™ Mastercard® from Barclays

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DETROIT and WILMINGTON, Del., May 20, 2025 /PRNewswire/ — General Motors is redesigning its GM Rewards™ loyalty program and announcing the launch of the GM Rewards™ Mastercard® from Barclays US Consumer Bank. The revamped loyalty program is simpler, and the new card provides customers more ways to earn and redeem GM Rewards points across GM brands for new vehicles, services, parts and accessories.

GM enhances loyalty program and unveils new GM Rewards™ Mastercard® from Barclays.

GM Rewards members can also earn and redeem GM Rewards points towards digital services like most OnStar plans and Super Cruise1, the hands-free driver assistance technology which can be used on about 750,000 miles of compatible roads across the U.S. and Canada.

“GM has led the U.S. automotive industry in loyalty for a decade2, and now we’re rewarding both our new and existing members with easier access to savings opportunities and new ways to engage with us,” said Ralph Darmo, VP of loyalty programs at GM. “Additionally, we’re creating exciting member-exclusive experiences that only GM can provide – such as trackside access at racing events and off-the-grid EV excursions. Cardmembers can use the new GM Rewards Mastercard to earn GM Rewards points from everyday purchases like food, shopping and travel. And you can redeem GM Rewards points towards your next vehicle, for accessories or features to upgrade your vehicle, and for services.”

In addition, customers of GM Financial will be able to redeem GM Rewards points towards an account balance. And now, GM Rewards points can be combined with GM’s Family First employee, dealer and supplier discount programs, for eligible customers.

Issued by Barclays, the new GM Rewards Mastercard further expands the Wilmington, Delaware-based bank’s portfolio of co-branded credit cards, which includes some of America’s best-known brands.

“We’re proud to partner with GM and Mastercard to deliver a credit card that puts real value in customers’ hands,” said Denny Nealon, CEO, Barclays US Consumer Bank. “With industry-leading rewards and flexible redemption options, the GM Rewards Mastercard makes every purchase more rewarding for GM customers across the U.S.”

Launching today, the new GM Rewards Mastercard combines the security and convenience of Mastercard’s network with the benefits of Mastercard World Elite. Cardmembers will also enjoy the following benefits:

30,000 bonus points after spending $1,000 within 90 days of account openingUp to 10x points on eligible GM purchases, consisting of 7x points for every $1 spent when you use your GM Rewards Mastercard, plus up to 3x points for being a GM Rewards member3x points on all other purchases with the GM Rewards Mastercard (such as fuel, groceries, restaurants and travel)Redeem points towards a new GM vehicle, GM Financial account balances, parts, accessories and eligible servicesUnlimited point earning potentialLow introductory APR for 9 months on qualifying GM purchases greater than $499 made within 30 days of account opening
(terms and conditions apply)

“Mastercard is thrilled to partner with GM and Barclays in offering exciting benefits tailored to cardmembers’ lifestyles,” said John Levitsky, Co-President, United States for Mastercard. “The GM Rewards Mastercard provides convenience and security through the power of our network, while unlocking valuable benefits that enhance the cardmember experience on and off the road.”

Existing cardmembers should continue to use their current cards through August 25, 2025. Current cardmembers will receive their new, replacement Barclays cards later this summer, along with activation instructions so they can begin using their new card on August 25.

Later this year, GM and Barclays will launch the GM BusinessTM Mastercard®, specifically for business customers, with a higher earn rate on GM purchases and expanded redemption options.

GM Rewards: Earn points with fewer restrictions

The free-to-join GM Rewards program offers up valuable points per dollar spent and allows redemptions across Chevrolet, Buick, GMC, Cadillac and services. Key updates include:

3x points for every $1 spent on eligible GM purchases1 point per $5 spent on GM new and certified pre-owned vehiclesEarn and redeem for digital services like most OnStar plans and Super CruiseNo maximum point limits on redemptions or vehicle restrictionsAbility to gift or transfer points to other GM Rewards membersOpportunities to redeem points for exclusive GM events and experiencesPoints can now be combined with employee, dealer and supplier discounts*Points can be redeemed towards GM Financial loan or lease account balances*

*Terms, conditions and eligibility requirements apply

1Always pay attention while driving and when using Super Cruise. Do not use a handheld device. Requires active Super Cruise plan or trial. Terms apply. Visit gmc.com/connectivity-technology/super-cruise for compatible roads and full details.

2Source: S&P Global Mobility “Loyalty to Manufacturer Award,” February 2025

About General Motors

General Motors (NYSE:GM) is driving the future of transportation, leveraging advanced technology to build safer, smarter and lower emission cars, trucks and SUVs. GM’s Buick, Cadillac, Chevrolet and GMC brands offer a broad portfolio of innovative gasoline-powered vehicles and the industry’s widest range of EVs, as we move to an all-electric future. 

About Barclays US Consumer Bank

Barclays US Consumer Bank is a leading co-branded credit card issuer and financial services partner in the United States that creates highly customized programs to drive customer loyalty and engagement for some of the country’s most successful travel, entertainment, retail and affinity institutions. The bank offers co-branded, small business and private label credit cards, installment loans, online savings accounts and CDs. For more information, please visit BarclaysUS.com.

About Mastercard

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re building a resilient economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships, and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. www.mastercard.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/gm-enhances-loyalty-program-and-unveils-new-gm-rewards-mastercard-from-barclays-302459990.html

SOURCE Barclays US

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Elemeno Health Taps Tim Coulter as CEO to Lead Next Phase of Growth

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OAKLAND, Calif., May 20, 2025 /PRNewswire/ — Elemeno Health, a market leader in just-in-time microlearning solutions for frontline staff, today announced the appointment of Tim Coulter as its new Chief Executive Officer. Coulter brings more than two decades of leadership experience in health technology and enterprise software to Elemeno, positioning the company for accelerated growth and innovation.

Coulter succeeds Elemeno co-founder and board director Arup Roy-Burman, MD, who has transitioned into the role of Chief Strategy and Medical Officer and continues to guide the company’s clinical vision and innovation.

“Tim is a powerhouse leader with deep digital health expertise and a proven track record of scaling fast,” stated Dr. Roy-Burman. “His drive to build exceptional teams and deliver operational excellence makes him the perfect CEO for this exciting next chapter. We couldn’t be more energized about the future with Tim at the helm.”

Prior to joining Elemeno Health, Coulter held senior leadership roles at prominent digital health and SaaS companies, spearheading product expansion, revenue growth, and strategic partnerships. He served as President and COO of Dina Care for nearly nine years, propelling the company to sustained growth and earning it recognition on the Inc. 5000 list of fastest-growing companies for two consecutive years and Newsweek’s 2024 list of World’s Best Digital Health Companies. Prior to that, he spent nearly eight years as an executive at Medicity, leading growth to over 100 health systems and 1,000 hospitals, and an acquisition by Aetna in 2011. Throughout his career, Coulter has consistently delivered measurable impact across business operations and care delivery systems nationwide.

“I’m honored to join Elemeno Health at such a transformative time,” said Coulter. “Now more than ever, healthcare needs innovative, on-the-ground solutions that empower frontline teams with the real-time knowledge and support they need to deliver safe, consistent, high-quality care. I look forward to building upon the strong foundation that Arup has created and collaborating with our clients, partners, and team to solidify Elemeno’s position as a leader in tech-enabled microlearning.”

Elemeno Health’s cloud-based platform provides customized and actionable, real-time job aids for healthcare teams, enabling consistent best practices at the point of care. With a growing footprint across hospitals and health systems, Elemeno is poised to play a transformative role in shaping the future of frontline care, delivering higher quality at a lower cost.

About Elemeno Health

Founded by clinicians in 2016, Elemeno Health is a Public Benefit Corporation that empowers frontline staff with just-in-time microlearning technology at the point of care. Its cloud-based platform replaces binders, emails, and document storage systems with team-specific content in bite-sized formats, consumable in the flow of work. Elemeno complements existing LMS/training systems, promoting knowledge retention, enabling standardized delivery of best practices, and improving system-wide care quality. Trusted by 70+ hospitals nationwide, Elemeno Health enhances operational efficiency and patient safety at scale. To learn more, visit www.elemenohealth.com.

Media contact:
Jodi Perkins, Amendola Communications for Elemeno Health
Jperkins@acmarketingpr.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/elemeno-health-taps-tim-coulter-as-ceo-to-lead-next-phase-of-growth-302459687.html

SOURCE Elemeno Health

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EAIGLE Appoints Sam Saad as Chief Commercial Officer to Lead Next Phase of Growth

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Proven commercial strategist in logistics and emerging tech to scale operations, accelerate customer deployments, and guide future growth

BOSTON, May 20, 2025 /PRNewswire/ — EAIGLE, a leader in AI-driven logistics gate and yard automation, today announced the appointment of Sam Saad as Chief Commercial Officer. Saad, working hand-in-glove with EAIGLE’s existing management team, will oversee strategic growth functions, build high-performing commercial and customer success teams, and guide EAIGLE through its next wave of growth financing, customer expansion, and operational excellence.

Every year, supply chains lose millions to idle trucks, manual paperwork, and gaps in visibility. EAIGLE is the premier end-to-end vision AI platform to unify gate, yard, and warehouse processes, giving supply chain leaders the single pane-of-glass visibility they demand. The technology cuts gate dwell time from minutes to seconds, opens up yard capacity, and delivers real-time insights directly into existing YMS, WMS, and TMS systems. With adoption accelerating and demand growing fast, it was time to bring on a commercial leader who has scaled innovation into impact.

Proven Commercial Track Record

Saad brings a decade of deep focus in supply chain and emerging technology, alongside a broader career spanning leadership roles in commercialization, mobility, and tech innovation. He has closed over USD 225 million in enterprise sales, raised USD 100 million in growth capital, and co-founded the Centre for Integrated Transportation and Mobility, channeling USD 215 million into autonomous and connected vehicles and smart city innovation. His leadership roles at Gatik highlight an ability to turn frontier tech into tangible customer value.

“Sam has a rare talent for turning breakthrough technology into bottom-line results,” said Amir Hoss, Founder & CEO, EAIGLE. “He’s closed nine-figure deals, built high-velocity teams, and shares our obsession with eliminating every wasted minute in the yard. With Sam leading our commercial engine, we’re positioned to drive faster growth, greater value, and lasting industry change.”

“EAIGLE fixes pain points that yards have wrestled with for decades,” said Sam Saad, Chief Commercial Officer, EAIGLE. “The tech is proven, the market is validated, and the momentum is real. I’m excited to help scale it.”

Momentum and Market Opportunity

EAIGLE is entering a new era of growth, fueled by rising demand for gate and yard automation across logistics and industrial sectors. Customers are adopting the platform to reduce dwell time, increase visibility, and streamline operations at scale. With expanding adoption across North America and a strong commercial foundation in place, EAIGLE is poised to capitalize on a generational shift away from manual processes and toward AI-driven efficiency.

About EAIGLE

EAIGLE is the leading provider of Vision AI solutions for logistics and supply chain operations, dedicated to reshaping the future of yard management. From automating gate processes to enhancing asset tracking and ensuring regulatory compliance, EAIGLE’s technology empowers logistics yards to operate with greater intelligence and confidence. 

For more information, visit eaigle.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/eaigle-appoints-sam-saad-as-chief-commercial-officer-to-lead-next-phase-of-growth-302460411.html

SOURCE EAIGLE

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