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Primis Strengthens Leadership Team with Strategic C-Suite Promotions

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Video Discovery Platform Launches Two New Departments to Address Evolving Ad Tech Landscape

TEL AVIV, Israel, July 26, 2024 /PRNewswire/ — Primis, a leading video discovery platform for global publishers, today announced the promotion of two key executives to C-level positions. These strategic promotions reflect Primis’s remarkable growth and its commitment to fostering internal talent to drive continued innovation in the ad tech industry.

Primis’s success in the video discovery space has led to significant expansion, necessitating a more robust leadership structure to support its growing client base and evolving market opportunities. The company’s video discovery technology, which helps publishers increase revenue by enabling users to discover high-quality video content, has seen increasing demand as the digital landscape evolves.

Maayan Segal, a ten-year company veteran, has been appointed Chief Operating Officer. Toar Mekaiten, previously Vice President of Business Development, has been promoted to Chief Revenue Officer. Segal and Mekaiten will lead two departments dedicated to responding to customer needs, ensuring enhanced service quality and customer satisfaction. These promotions and the development of new business units signal a new phase of growth and solidify Primis’s role as a leading ad tech solution for publishers.

“Primis has experienced significant growth in recent years, expanding our client base and workforce, leading to exciting new opportunities for our senior management team,” said Rotem Shaul, Co-CEO of Primis. “For our first-ever C-level appointments, we are thrilled to promote two outstanding individuals who have grown with us and embody the Primis DNA. Maayan and Toar consistently demonstrate their ability to drive innovation and cultivate strong relationships. These promotions reflect our commitment to nurturing internal talent and positioning Primis for continued success in the dynamic video discovery space.”

Segal, who has been with Primis since its inception, will now lead its operational functions and spearhead its continued investment in video discovery technology. “Our team has the most ad-tech-savvy professionals in the industry,” Segal commented. “By unifying operational tasks under this exceptional group, we’re ensuring that every process at Primis is optimized to maximize each client’s potential. We are committed to ensuring every user interaction and every dollar of our clients’ investment is fully leveraged, driving unprecedented results in the video discovery space.”

Mekaiten joined Primis in 2019 and will oversee the company’s revenue-generating activities, including business development and publisher success. “Our mission is to continue to drive tangible results for our publishers,” said Mekaiten. “By aligning our business development and publisher success teams, we’re enhancing our ability to ensure that our partners thrive in the ever-evolving digital landscape. Our focus is on creating measurable successes for our clients, helping them to grow audiences and boost revenue through our innovative video discovery solutions.”

Primis has experienced substantial growth in its client base over the past year, significantly expanding its portfolio of partnerships. The company continues to strengthen its relationships with premium publishers including Business Insider, The Independent, Reach, Bustle, and more. The company attributes this success to its specialized focus on video discovery and its ability to improve monetization for its partners.

About Primis:
Primis is the leader in the online video landscape. Their Video Discovery platform increases publishers’ revenue by helping users discover high-quality video content. The company’s technology is used by 100s of digital publishers, empowering over 450M uniques with an engagement-based video experience.

In May 2021, Primis launched Sellers.guide, a free resource to shed light on the ad tech supply chain by comparing ads.txt files with sellers.json. For more information about Primis and its video discovery solutions, visit www.primis.tech.

Media Contact: Sivan Ron, sivan@lobellocommunications.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/primis-strengthens-leadership-team-with-strategic-c-suite-promotions-302207877.html

SOURCE Primis

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Orderful Raises $15M Growth Round Led by NewRoad Capital Partners to Transform B2B Integration with Modern EDI Solutions

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Orderful secures $15M to expand its modern EDI platform, enabling faster, smarter B2B integrations with AI and self-service solutions.

SAN FRANCISCO, Nov. 15, 2024 /PRNewswire-PRWeb/ — Orderful, a pioneering company revolutionizing business-to-business (B2B) integration with its industry-leading Electronic Data Interchange (EDI) platform, announced today that it has raised $15 million in a growth round led by NewRoad Capital Partners. The round also saw participation from new investors 9Yards, Flume Ventures, and NFI Ventures, alongside existing investors Andreessen Horowitz and GLP Partners.

“We like to invest in companies with strong domain expertise that are solving big legacy problems and delivering on what they promise to the market. Orderful exceeds expectations in all of these areas.” Gregoire Lehmann, Principal at NewRoad Capital Partners

Orderful is changing the status quo in the B2B integration space by offering a fast, modern EDI software-as-a-service platform that drastically simplifies the way businesses connect and exchange data. Orderful customers connect once to their API platform and can go live with new EDI connections in less than 2 weeks, which is 10x faster than competitors. This year, Orderful launched its Web EDI Fulfillment product, a solution for companies of all sizes to start trading EDI without speaking with a sales representative. Orderful is the first EDI company in the world to provide this product experience.

Orderful is also the first company to integrate artificial intelligence (AI) into its platform to manage and resolve EDI errors in real-time. The AI-based recommendation engine drastically reduces the time and effort required to go-live and manage trading partners. Hundreds of leading companies, including NFI, Koch Industries, Pepsi Logistics, G-III Apparel Group, Liquid Death, and Continental Mills, are leveraging Orderful’s platform to gain a competitive edge in their respective markets. With its latest funding, Orderful is poised to accelerate growth and further enhance its product offerings.

New Partnership and Strategic Insights

As part of the investment, Gregoire Lehmann, Principal at NewRoad Capital Partners, will join Orderful’s board of directors. Josh Jewett, Operating Partner at NewRoad and former Chief Information Officer (CIO) at Family Dollar and Dollar Tree, will join as a board observer. Their deep expertise in supply chain and retail technology will provide invaluable insights as Orderful continues to scale. “Orderful is fundamentally changing the way companies trade EDI. Their approach to simplifying EDI is a game changer. We like to invest in companies with strong domain expertise that are solving big legacy problems and delivering on what they promise to the market. Orderful exceeds expectations in all of these areas.” said Gregoire Lehmann, Principal at NewRoad Capital Partners.

“Having spent years in the retail industry, I understand the pain points of traditional EDI systems. Orderful’s innovative approach is precisely what the industry needs to move forward. The labor expense, delays, transaction fees, cumbersome interfaces, and poor error handling are all gone with their model. I’m excited to contribute to their journey,” added Josh Jewett, Operating Partner at NewRoad Capital Partners.

“NFI has always been at the forefront of innovation in logistics, and Orderful has been a critical partner in helping us streamline our EDI processes. Their platform has enabled us to be more agile and responsive, giving us a significant competitive advantage,” said Dave Broering, President of Integrated Logistics at NFI.

Looking Ahead

“We are thrilled to partner with NewRoad Capital Partners, whose industry expertise and extensive network will be invaluable as we continue to scale Orderful,” said Erik Kiser, CEO of Orderful. “The enthusiasm and support from our investors, both new and existing, are a testament to the impact Orderful is making in the B2B integration space. We are excited to continue growing at this pace and look forward to the opportunities ahead.” David Ulevitch, General Partner at Andreessen Horowitz, reflected on Orderful’s journey, “From the beginning, we saw the potential in Orderful’s vision to modernize EDI. Their progress has been incredible, and we’re excited to see how they will continue to innovate and lead in this space.”

Orderful is growing faster than any EDI company in its category, and this capital will enable the company to continue this momentum as it targets more enterprise customers in the retail and supply chain space.

With this new funding, Orderful plans to accelerate product development, expand its global reach, and continue to deliver cutting-edge solutions that empower businesses to thrive in an increasingly interconnected world.

About Orderful

Orderful is the modern EDI Platform revolutionizing how logistics providers, retailers, manufacturers, and technology companies manage their EDI trading partnerships and transactions in real-time. Its simplified integrations, pre-connected network, and user-friendly self-service approach minimize errors with customers onboarding new partners. Orderful has been recognized as a best-in-class EDI provider by industry leaders like G2 and SourceForge. To learn more, visit https://www.orderful.com/.

Media Contact

Gem Nwanne, Orderful, 1 855-965-1887, gem@orderful.com, https://www.orderful.com/

Twitter, LinkedIn

View original content:https://www.prweb.com/releases/orderful-raises-15m-growth-round-led-by-newroad-capital-partners-to-transform-b2b-integration-with-modern-edi-solutions-302306730.html

SOURCE Orderful

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30 Years After the Passing of Daddy Bruce Randolph, His Legacy of Feeding Families on Thanksgiving Is in Jeopardy Due to Lack of Funding. Epworth Foundation Issues an Urgent Call for Donations

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DENVER, Nov. 15, 2024 /PRNewswire/ — With just one week left before the annual Denver Feed-A-Family event in honor of Daddy Bruce Randolph, the Epworth Foundation faces a critical shortfall in funding. To meet its ambitious goal of providing 7,500 Thanksgiving meal baskets, the organization needs to raise $400,000 but is far short of its goal. This significant gap puts thousands of families at risk of going without a meal this holiday season.

This year’s theme, “One Community, One Family,” embodies the foundation’s mission to bring nourishment and unity to those most in need. However, with funding levels far below what’s necessary, the Epworth Foundation urgently appeals to the community for help.

“We are at a crossroads,” said Xiomara Yanique, Program Director at the Epworth Foundation. “Without immediate support, we risk leaving many families without a Thanksgiving meal this year. Every dollar counts, and time is running out.”

The average cost of a meal basket is $55, which includes everything needed for a family meal serving 4-5 people. With current funding, the organization will be able to serve fewer than 1,000 families. The Epworth Foundation calls on local businesses, philanthropists, and community members to step in and help bridge this critical gap. Donations of any size are urgently needed and can be made directly on the foundation’s website.

A Call for Unity from Denver’s Mayor

Denver’s Mayor, Mike Johnston, expressed his concern and support for the initiative: “The Denver Feed-A-Family event has been a vital source of hope and comfort for our city’s most vulnerable families. I urge everyone to contribute. Together, we can ensure no family goes without a meal this Thanksgiving.”

How You Can Help

Donate Today: Visit www.epworthfoundation.org to make a contribution. You can sponsor one or more meal baskets or give any amount to help cover the cost of these essential meal kits.

Participate in Giving Tuesday: Join our community effort to honor Daddy Bruce Randolph’s legacy by supporting the cost of meal baskets for families in need.

Volunteer: There are still opportunities to lend a hand on distribution day, November 23rd.

For more information or to donate, please visit www.epworthfoundation.org.

Contact for Media:
Jackie Perry
Email: socialmedia@epworthfoundation.org
Phone: 904.866.3828

View original content:https://www.prnewswire.com/news-releases/30-years-after-the-passing-of-daddy-bruce-randolph-his-legacy-of-feeding-families-on-thanksgiving-is-in-jeopardy-due-to-lack-of-funding–epworth-foundation-issues-an-urgent-call-for-donations-302307350.html

SOURCE The Epworth Foundation

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The Merriest Grinchmas Ever Awaits with Grinch Décor from Gemmy

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Grinch-Inspired Decorations from Airblown® Inflatables to Life-Size Animatronics

DALLAS, Nov. 15, 2024 /PRNewswire/ — Fans of How the Grinch Stole Christmas! will be delighted with a feast of Grinch decorations to choose from this season. Gemmy’s expansive collection, from amazing Airblown® Inflatables and yard décor to life-size animated characters, is sure to grow hearts three sizes.

Grinch fans will be delighted with Gemmy’s expansive collection of decorations to choose from.

Airblown® Inflatables

Set the scene for a Merry Grinchmas with the Grinch inflatable lineup. Big or small, hanging or arched, Gemmy has you covered:

Craft a custom scene with adorable 4-ft tall characters: Grinch in Ugly Red Sweater and Cindy-Lou Who with gift.Warm hearts and add fun to your display with 6-ft and 6.5-ft options: Max and Grinch with red heart scene and Hanging Grinch with wreath.Welcome guests with whimsical 9-ft and 10-ft styles, perfect for parties and photo ops: sneaky Tiptoeing Grinch with gift sack, Merry Grinchmas Archway, and Grinch and Max with Naughty or Nice Sign.

Musical and Animated Merriment

For a multisensory experience, Grinch enthusiasts will love animated decor that plays “You’re A Mean One, Mr. Grinch”:

Life-Size Animated: Equipped with sound and motion features, these realistic characters are available in two styles—the charming 4-ft Animated Little Grinch and the 6-ft Animated Grinch in a Santa suit.EmoteGlow™: Featuring animated faces that light up and sing, this amazing technology is available in the adorable 6.3-in Kawaii Grinch (in-store only) and the Grinch Musical Light String with eight bulbs.

Indoor/Outdoor Lighting and Decor

Lighting and decor options are fantastic on their own or layered into the mix:

The 4-ft tall 3D Grinch Tinsel Sculpture features the Grinch holding colorful stockings and shines with 35 LED lights.Light up interior or exterior surfaces and walkways with the colorful Whirl-A-Motion™ Grinch Projection and festive Grinch Pathway Stakes.Perfect for indoor locations, battery-operated blow molds are available in two styles: 14-in Grinch and 12-in Max (in-store only).

Find this Grinch collection in-store and online at The Home Depot.

About Gemmy Industries
Gemmy Industries is a leader in the seasonal décor market, bringing festive fun and holiday cheer to homes everywhere. Dedicated to innovation and creative design, Gemmy has elevated industry standards and established recognizable brands like Airblown® Inflatable and LightShow® Lighting. For more information on products and retailers, visit www.gemmy.com. Connect with us on Instagram and Facebook.

View original content to download multimedia:https://www.prnewswire.com/news-releases/the-merriest-grinchmas-ever-awaits-with-grinch-decor-from-gemmy-302307351.html

SOURCE Gemmy Industries

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