Technology

Nimo Joins Global Gaming Expo: Top Streamers Lead Fans on an Immersive “Virtual Tour”

Published

5 months ago

July 26, 2024

SHANGHAI, July 26, 2024 /PRNewswire/ — As one of the most influential annual events in the global gaming and digital entertainment industry, the 21st ChinaJoy is set to take place in Shanghai, China, from July 26 to 29, 2024,. This prestigious event attracts numerous game developers, players, media, live streaming platform from all over the world, including the renowned global game live streaming platform, Nimo.

This year, in collaboration with Huya Live, a well-known game live streaming platform listed on the New York Stock Exchange in 2018, Nimo has crafted a unique booth and partnered with several major game IPs from Tencent Games for exciting stage competitions. Nimo showcased its comprehensive capabilities in game distribution, agency operations, and global influencer marketing, positioning itself as a key player in the global gaming industry.

Nimo’s Trendy Merchandise is a big Hit: Top Streamers Leading global Fans on a “Virtual Tour”

To enhance engagement with global fans, Nimo invited popular streamers from Vietnam, Thailand, Russia, Turkey, and other countries to the event. Through interactive live streams, these influencers led fans worldwide on a “virtual tour,” providing a captivating glimpse into the excitement of ChinaJoy.

At the “Nimo Store” trendy product display area, Nimo showcased an array of custom trendy items, including co-branded headphones, gaming chairs, and branded T-shirts. In the bustling competition zone, Huya Live and Nimo teamed up to host stage competitions featuring major Tencent game IPs such as “Tarisland” and “Arena Breakout.”

Brand Evolution: Delivering Diverse Marketing Services

As China’s most prominent gaming and digital entertainment expo, ChinaJoy attracts numerous industry leaders who unveil significant announcements. At this year’s event, Nimo introduced its new brand concept “NIMO LIVE” and slogan “GLOBAL NIMO, LOCAL FUN!” This new direction emphasizes that users can discover live streaming content and creators from around the globe on the platform, enjoying diverse cultures and entertainment. Nimo is embracing a localized approach in its content strategy, product operations, and resource expansion, focusing on local user preferences and resources to provide rich, engaging live streaming content and localized services. The “NIMO LIVE” brand concept aims to integrate a wide range of business areas, highlighting Nimo’s philosophy of “starting with live streaming, but not limited to live streaming.”

A Nimo spokesperson explained that this brand upgrade further clarifies Nimo’s brand positioning and future development direction. As a comprehensive game distribution platform, global influencer marketing agency, and professional e-sports event organizer, Nimo offers global live streaming content, bringing exciting experiences to users worldwide. Additionally, Nimo boasts a robust matrix of streamers, KOLs, media contacts, government resources, and excellent online and offline operational capabilities, providing diverse commercial services to game developers and brands globally.

Comprehensive Game Services: Unlocking the Commercial Value of Game Live Streaming

As the market landscape stabilizes in mature regions like North America and Europe, more game companies are turning their attention to rapidly growing markets in Southeast Asia and Latin America. However, the lack of market experience and the complex, ever-changing local policies, economies, cultures, and religious beliefs pose significant challenges. Localization in operations, customer acquisition, and payment is crucial.

In this regard, Nimo serves as a vital bridge for many game companies seeking to enter overseas markets. After six years of resource development and accumulation, Nimo has established a comprehensive ecosystem that supports event planning, production, game co-operations, and localized content marketing. The platform hosts over 100,000 streamers, attracts tens of millions of users, and has partnerships with numerous well-known e-sports teams and top streamers, including professional players from over 50 top e-sports clubs. Nimo has built a top 100 media resource network, over 100 game media matrices, and more than 70 social media matrices in Southeast Asia, the Middle East, and other regions, bringing together top KOLs from these areas.

In terms of government and business resources, particularly in Southeast Asia, Nimo has expanded partnerships with over 100 entities, covering high-end commercial complexes, core telecom operators, chain supermarkets, large chain internet cafes, top e-sports venues, and leading universities, providing various marketing services. Additionally, Nimo maintains strong relationships with local industry associations and regulatory bodies, helping partners quickly launch their businesses.

About Nimo：

Nimo is a leading global live streaming platform operated by HUYA Inc. Launched in 2018, Nimo currently maintains local offices and teams in various countries and regions worldwide, including SEA and MENA. Nimo has entered into partnerships with numerous renowned E-sports teams and top hosts from around the globe, and is the designated live stream cooperation platform for a multitude of world-class E-sports events.

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Technology

OCR Canada Rebrands to Levata

Published

37 minutes ago

December 27, 2024

TORONTO, Dec. 27, 2024 /CNW/ — OCR Canada Ltd., Canada’s leading solutions provider of automated identification data capture (AIDC) products, software, and services for businesses across industries and government organizations, is pleased to announce its rebrand to Levata as of January 1, 2025. This transition unites Canada’s operations with Levata’s global identity, streamlining the company’s messaging while honoring OCR Canada’s more than 40-year legacy of trusted service and expertise.

The name OCR, which originally stood for Optical Character Recognition, reflects a technology that no longer represents the company’s comprehensive offerings. Rebranding to Levata supports the broader strategic vision of uniting Levata across markets under one multinational brand to better communicate the full value Levata delivers to its customers.

“This rebrand is an exciting milestone for Canada,” said Tony Mastrangeli, Executive Vice President & GM of Canada. “While our name is changing, the exceptional service, expertise, and relationships our customers rely on remain the same. Levata will continue to empower businesses with tailored solutions, just as OCR Canada has for more than 40 years.”

The transition follows a successful history of growth in Canada, with OCR Canada joining Levata in 2014. Since then, the Canadian arm has expanded its expertise through strategic acquisitions and established itself as a leading provider of AIDC solutions across industries.

“This rebrand marks the next step in Levata’s long-term vision,” said Dan Nettesheim, CEO of Levata. “By uniting under a single, global identity, we are amplifying our global message that we enable our customers to elevate their potential. Today, we provide solutions beyond OCR and barcoding, we also offer leading technology and services for enterprise mobility, RFID, networking, IT infrastructure, and more to help customers succeed in a competitive and rapidly evolving market.”

To complement this transformation, Levata Canada will launch a French-enabled eCommerce platform in January 2025, further enhancing customer access and experience.

For more information about the rebranding, visit www.Levata.com/en-ca/news/ocr-canada-rebrands-to-levata.

About Levata
Levata enables customers to elevate their potential by providing strategies, solutions, and services that power modern environments. With a broad suite of technology products to enable enterprise mobility, a digital supply chain, a secure workplace, and an elevated customer experience, and the services to move businesses forward, Levata unlocks the power of thousands of organizations worldwide. Levata has operated as a market leader in full-stack technology solutions for over 40 years. Learn more at www.levata.com.

Alana Tufford, Director, Enterprise Marketing
Levata
905-475-5505 x242
branding@levata.com

SOURCE Levata

Technology

“Intangible Cultural Heritage in China” Now Airing on CCTV

Published

37 minutes ago

December 27, 2024

BEIJING, Dec. 27, 2024 /PRNewswire/ — Intangible Cultural Heritage in China, a landmark cultural series jointly presented by China Media Group (CMG) and the Ministry of Culture and Tourism of the People’s Republic of China, takes audiences on an immersive journey where tradition and innovation converge. Through interactive and engaging experiences, the program has ignited nationwide interest in China’s intangible cultural heritage (ICH) as audiences witness the dynamic transformation of ancient traditions into contemporary practices. A new episode continues on CCTV-1 at 8:00 PM on December 21, 2024.

Staying true to its core theme of “bringing heritage to life through people, crafts, and daily practices”, this series celebrates master artisans while showcasing the creative evolution of traditional culture. It illustrates how ICH enriches modern life, catalyzes new development modalities of cultural tourism, and strengthens regional economies through the harmonious integration of heritage preservation and tourism development.

In the Shandong episode, viewers are transported to the Ancient City of Langya in Linyi. CMG host Long Yang explores the city’s heritage districts alongside distinguished guests Shan Jixiang, Chairman of the Expert Committee of the China Cultural Relics Academy and Director of the Palace Museum’s Academic Committee, and acclaimed actress Kara Hui. Together, they unveil Shandong’s extraordinary cultural legacy through masterful demonstrations of traditional craftsmanship, immersive workshops, authentic Lu cuisine experiences, and an enlightening journey across the storied lands of Qi and Lu.

Watch the premiere at 8:00 PM on December 21, 2024 on CCTV-1, with exclusive streaming available on www.yangshipin.cn. Stay tuned!

View original content:https://www.prnewswire.co.uk/news-releases/intangible-cultural-heritage-in-china-now-airing-on-cctv-302339194.html

Technology

Thinkfree showcases AI-Driven future workplace at CES 2025

Published

2 hours ago

December 27, 2024

LAS VEGAS and SEOUL, South Korea, Dec. 27, 2024 /PRNewswire/ — Thinkfree, a global software company in productivity tools and AI technology, will participate in CES 2025, taking place in Las Vegas from January 7 to January 10, 2025. During the event, Thinkfree will present its vision for the future workplace powered by AI technologies.

Thinkfree will present scenarios showcasing the potential of AI to revolutionize productivity in next-generation workspaces, including autonomous vehicles and smart offices. Visitors will explore how Thinkfree solutions enable efficient data access, accurate information discovery, key detail summarization, and streamlined collaboration in mobile or in-vehicle work environments.

Thinkfree’s suite of advanced solutions powers these transformative experiences, including Thinkfree Office Online – a web-based productivity suite, Refinder AI – an AI-powered enterprise search and assistant solution, Thinkfree Drive – an integrated cloud storage and office platform, and Thinkfree Intellect – a tailored knowledge management service designed for enterprises.

Deekay Kim, CEO of Thinkfree, stated, ” As the digital transformation of work environments progresses, Thinkfree is committed to harnessing our expertise in productivity tools and AI to drive efficiency in the future workplaces, such as autonomous vehicles and smart offices. CES 2025 will provide us with the perfect platform to highlight our innovations to the global market and encourage partnership that will help define the future of work.”

Visitors to Thinkfree’s booth in North Hall, Booth #8676, at the Las Vegas Convention Center can experience solutions such as Thinkfree Office Online and Refinder AI, with experts on hand to offer guidance on technology integration and partnership opportunities.

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