Technology

MMA Global Hosts First-Ever AI in Marketing Conference in APAC

Published

5 months ago

July 26, 2024

HO CHI MINH CITY, Vietnam, July 26, 2024 /PRNewswire/ — For the first time in the Asia-Pacific region, MMA Global is organizing a conference centered on AI in marketing, titled the MMA AI Leadership Coalition (ALC) Summit 2024. Vietnam has been selected to host this significant and strategic event in Ho Chi Minh City on August 22, 2024. The conference will attract over 700 participants, including marketing experts and C-level executives from advertising companies, media agencies, brands, AI startups, and MarTech, AdTech, and FinTech companies applying AI technology within APAC and globally. The MMA ALC Summit 2024 promises to deliver numerous insights and the latest updates, providing wide-ranging opportunities for networking, collaboration, and knowledge sharing.

With the theme “The Forefront of AI Innovation in Marketing,” this event will be a focal point for discussions on AI advancements in the marketing industry. It will explore strategies to enhance competitive advantage through technology and the effective application of AI in marketing.

Exploring AI’s Power in Marketing

In recent years, AI has transformed marketing operations, enabling businesses to personalize, optimize, and predict more effectively. Consequently, “Leveraging Technological Transformation and Artificial Intelligence for Strategic Advantage” is anticipated to be a highly attractive discussion topic at the MMA ALC Summit 2024. Additionally, discussions will focus on strategic aspects of the AI era, including:

New Age Trends in Programmatic Advertising with AI.Navigating the New Frontier: AI’s Profound Impact on Content Dynamics.Intelligent Effectiveness: Measuring the ROI of AI in Optimization & Personalization.AI Case Studies: How AI is revolutionizing marketing with cutting-edge innovations and real-world applications.

In addition to presentations by speakers from Vietnam and APAC, attendees of the MMA ALC Summit 2024 will experience various AI applications, solutions, and techniques showcased by marketing technology companies. The AI Experience Hall, featuring AI in Marketing reports and research conducted by MMA Global worldwide, will be unveiled for the first time, offering new insights and perspectives on AI’s influence in the marketing industry in the 4.0 era.

Key Activities at the Conference:

Thought Leadership Topics on AI in Marketing & AI-Powered Marketing Case Studies: In-depth discussion sessions led by industry experts covering the current state of AI applications in businesses, especially in marketing, and exploring new trends, challenges, and opportunities shaping the future of AI applications.Flashbiz Connect: Opportunities for 1:1 interaction between brands and solution providers, initiating potential collaborations on developing new marketing technologies and applying AI in marketing within businesses.AI Experience Hall: Showcasing all research projects, reports, frameworks, and guidelines on AI applications in marketing conducted by MMA globally over the past year.Exhibitors’ Booths: Featuring AI-powered marketing solutions from event partners, providing marketers with information and options to enhance the effectiveness of AI applications in advertising campaigns.Premiere Executive Connect (PEC): An evening cocktail party for VIP guests and speakers, offering a relaxed environment to converse and connect, sharing experiences and knowledge about AI business management and future directions.

As a pioneering and strategic event, the MMA ALC Summit 2024 is set to energize the marketing and technology sectors with practical activities, in-depth knowledge, and contributions from leading speakers across APAC. This is an experience that marketers and elite leaders cannot afford to miss in 2024. For more details and registration, visit: [MMA ALC Summit 2024] (https://www.mmaglobal.com/MMA-ALC-Summit-2024).

An Unmissable Experience at MMA ALC Summit 2024

As a pioneering and strategic event, MMA ALC Summit 2024 is set to energize the marketing and technology sectors with practical activities, in-depth knowledge, and contributions from leading speakers across APAC. This is an experience that marketers and elite leaders cannot afford to miss in 2024. For more details and registration, visit: https://www.mmaglobal.com/MMA-ALC-Summit-2024.

About MMA ALC – AI Leadership Coalition

ALC is the world’s largest association where marketers from over 150 top companies focus on responsibly and effectively applying AI in marketing. The association aims to revolutionize marketing by advancing AI adoption through focused research groups and application reports (Think Tank).

Recognizing AI’s transformative potential, ALC is dedicated to driving business growth, creating personalized experiences, and enhancing operational efficiency in marketing through strategic AI adoption. By establishing the AI Strategy Council, ALC has demonstrated significant performance improvements, noting up to a +260% increase in digital marketing effectiveness. The MMA AI Leadership Coalition includes over 200 forward-thinking marketing leaders from 150+ companies who recognize that embracing AI goes beyond staying ahead of the curve. It is about harnessing the most important technological revolution of this decade to achieve unparalleled success. The MMA AI Leadership Coalition serves as a platform where marketers can explore, experiment, and execute groundbreaking AI initiatives that push the boundaries of what marketing can achieve.

PR Newswire is the official news distribution partner of MMA AI Leadership Coalition (ALC) Summit 2024.

CONTACT: Lily Nguyen, lily.nguyen@mmaglobal.com

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SOURCE MMA Global Inc.

Technology

OCR Canada Rebrands to Levata

Published

29 minutes ago

December 27, 2024

TORONTO, Dec. 27, 2024 /CNW/ — OCR Canada Ltd., Canada’s leading solutions provider of automated identification data capture (AIDC) products, software, and services for businesses across industries and government organizations, is pleased to announce its rebrand to Levata as of January 1, 2025. This transition unites Canada’s operations with Levata’s global identity, streamlining the company’s messaging while honoring OCR Canada’s more than 40-year legacy of trusted service and expertise.

The name OCR, which originally stood for Optical Character Recognition, reflects a technology that no longer represents the company’s comprehensive offerings. Rebranding to Levata supports the broader strategic vision of uniting Levata across markets under one multinational brand to better communicate the full value Levata delivers to its customers.

“This rebrand is an exciting milestone for Canada,” said Tony Mastrangeli, Executive Vice President & GM of Canada. “While our name is changing, the exceptional service, expertise, and relationships our customers rely on remain the same. Levata will continue to empower businesses with tailored solutions, just as OCR Canada has for more than 40 years.”

The transition follows a successful history of growth in Canada, with OCR Canada joining Levata in 2014. Since then, the Canadian arm has expanded its expertise through strategic acquisitions and established itself as a leading provider of AIDC solutions across industries.

“This rebrand marks the next step in Levata’s long-term vision,” said Dan Nettesheim, CEO of Levata. “By uniting under a single, global identity, we are amplifying our global message that we enable our customers to elevate their potential. Today, we provide solutions beyond OCR and barcoding, we also offer leading technology and services for enterprise mobility, RFID, networking, IT infrastructure, and more to help customers succeed in a competitive and rapidly evolving market.”

To complement this transformation, Levata Canada will launch a French-enabled eCommerce platform in January 2025, further enhancing customer access and experience.

For more information about the rebranding, visit www.Levata.com/en-ca/news/ocr-canada-rebrands-to-levata.

About Levata
Levata enables customers to elevate their potential by providing strategies, solutions, and services that power modern environments. With a broad suite of technology products to enable enterprise mobility, a digital supply chain, a secure workplace, and an elevated customer experience, and the services to move businesses forward, Levata unlocks the power of thousands of organizations worldwide. Levata has operated as a market leader in full-stack technology solutions for over 40 years. Learn more at www.levata.com.

Alana Tufford, Director, Enterprise Marketing
Levata
905-475-5505 x242
branding@levata.com

SOURCE Levata

Technology

“Intangible Cultural Heritage in China” Now Airing on CCTV

Published

29 minutes ago

December 27, 2024

BEIJING, Dec. 27, 2024 /PRNewswire/ — Intangible Cultural Heritage in China, a landmark cultural series jointly presented by China Media Group (CMG) and the Ministry of Culture and Tourism of the People’s Republic of China, takes audiences on an immersive journey where tradition and innovation converge. Through interactive and engaging experiences, the program has ignited nationwide interest in China’s intangible cultural heritage (ICH) as audiences witness the dynamic transformation of ancient traditions into contemporary practices. A new episode continues on CCTV-1 at 8:00 PM on December 21, 2024.

Staying true to its core theme of “bringing heritage to life through people, crafts, and daily practices”, this series celebrates master artisans while showcasing the creative evolution of traditional culture. It illustrates how ICH enriches modern life, catalyzes new development modalities of cultural tourism, and strengthens regional economies through the harmonious integration of heritage preservation and tourism development.

In the Shandong episode, viewers are transported to the Ancient City of Langya in Linyi. CMG host Long Yang explores the city’s heritage districts alongside distinguished guests Shan Jixiang, Chairman of the Expert Committee of the China Cultural Relics Academy and Director of the Palace Museum’s Academic Committee, and acclaimed actress Kara Hui. Together, they unveil Shandong’s extraordinary cultural legacy through masterful demonstrations of traditional craftsmanship, immersive workshops, authentic Lu cuisine experiences, and an enlightening journey across the storied lands of Qi and Lu.

Watch the premiere at 8:00 PM on December 21, 2024 on CCTV-1, with exclusive streaming available on www.yangshipin.cn. Stay tuned!

View original content:https://www.prnewswire.co.uk/news-releases/intangible-cultural-heritage-in-china-now-airing-on-cctv-302339194.html

Technology

Thinkfree showcases AI-Driven future workplace at CES 2025

Published

1 hour ago

December 27, 2024

LAS VEGAS and SEOUL, South Korea, Dec. 27, 2024 /PRNewswire/ — Thinkfree, a global software company in productivity tools and AI technology, will participate in CES 2025, taking place in Las Vegas from January 7 to January 10, 2025. During the event, Thinkfree will present its vision for the future workplace powered by AI technologies.

Thinkfree will present scenarios showcasing the potential of AI to revolutionize productivity in next-generation workspaces, including autonomous vehicles and smart offices. Visitors will explore how Thinkfree solutions enable efficient data access, accurate information discovery, key detail summarization, and streamlined collaboration in mobile or in-vehicle work environments.

Thinkfree’s suite of advanced solutions powers these transformative experiences, including Thinkfree Office Online – a web-based productivity suite, Refinder AI – an AI-powered enterprise search and assistant solution, Thinkfree Drive – an integrated cloud storage and office platform, and Thinkfree Intellect – a tailored knowledge management service designed for enterprises.

Deekay Kim, CEO of Thinkfree, stated, ” As the digital transformation of work environments progresses, Thinkfree is committed to harnessing our expertise in productivity tools and AI to drive efficiency in the future workplaces, such as autonomous vehicles and smart offices. CES 2025 will provide us with the perfect platform to highlight our innovations to the global market and encourage partnership that will help define the future of work.”

Visitors to Thinkfree’s booth in North Hall, Booth #8676, at the Las Vegas Convention Center can experience solutions such as Thinkfree Office Online and Refinder AI, with experts on hand to offer guidance on technology integration and partnership opportunities.

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SOURCE THINKFREE