Technology
BCA reigns as Southeast Asia’s most valuable brand
Published
4 months agoon
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Indonesia’s IM3 and BNI enter 2024 Kantar BrandZ Southeast Asia Top 30 for the first timeFastest growth achieved by BRI and AIS, both worth 30% more than in 2023 High performing banks and telcos strengthen consumer connections with digital capabilities
SINGAPORE, July 26, 2024 /PRNewswire/ — The Indonesian banking giant Bank Central Asia (BCA) has cemented its leadership at the top of the second annual Kantar BrandZ Top 30 Most Valuable Southeast Asian Brands ranking. The brand is now worth US$28.3 billion – a 21% value increase in just one year. BCA owes its success to effectively activating its strong consumer connections and reinforcing its difference. It continually grows its customer base by expanding its digital banking and ecommerce services, and developing new features and benefits. Another Indonesian bank, BRI, has overtaken Singapore’s DBS to claim the silver-medal position, and Thai telecom provider AIS climbs one place to fourth.
Kantar BrandZ Top 10 Most Valuable Southeast Asian Brands 2024
Rank 2024
Brand
Category
Brand value 2024
(US$M)
YoY change (%)
1
BCA
Financial Services
28,267
21 %
2
BRI
Financial Services
11,258
30 %
3
DBS
Financial Services
11,086
-6 %
4
AIS
Telecom Providers
8,843
30 %
5
Mandiri
Financial Services
8,344
26 %
6
UOB
Financial Services
6,597
-8 %
7
Shopee
Retail
4,832
5 %
8
Telkomsel
Telecom Providers
4,597
-1 %
9
Marina Bay Sands
Travel Services
4,412
0 %
10
True
Telecom Providers
3,706
18 %
The total brand value of the Top 30 – which covers Vietnam, Thailand, Indonesia, Malaysia, the Philippines, and Singapore – is US$131.3 billion, an increase of 10% year-on-year. Nineteen of the brands are worth more than they were in 2023. The fastest growth comes from emerging markets, with Thai brands increasing their value the most, followed by Vietnam and Indonesia. Meanwhile the largest share of brand value is contributed by Indonesia (46%), followed by Singapore (32%) and Thailand (11%).
IM3 and BNI make their debuts
There are two new entrants in the Top 30 this year, both from Indonesia. Telecom provider IM3 joins the ranking at No.28, while BNI (Bank Negara Indonesia) enters at No.30. IM3 ($1.4bn) provides convenience by delivering consistency of 4G coverage across the country’s 17,500 islands and offers flexible packages to meet varied needs. BNI ($1.4bn) has strongly supported the nation’s economic development and delivers convenience through friction-free digital services and open banking.
Services and infrastructure brands dominate
The Top 30 come from a wide range of categories, spanning food, banking and beer, but Financial Services (+15%) and Telecom Providers (+14%) captured the most growth over the past year. These sectors lead the region’s digital transformation with the pursuit of new technologies to provide better and broader next-generation services. Financial Services brands account for 12 of the Top 30, and for 60% of its total brand value. Nine telecom providers account for 22% of the total value, while three retail brands contribute 7%.
BRI and AIS are the fastest risers
Financial Services brands BRI and AIS have both gained the most value during the last year, up 30%, followed by Maybank (No.22; $1.9bn; +27%); Mandiri (No.5; $8.3bn; +26%) and Digi (No.25; $1.6bn; +25%). For a long time, BRI has demonstrated its commitment to improving the lives of Indonesians by providing widespread, easy access to financial services, particularly in remote areas. Its BRImo mobile banking super-app drives financial inclusivity, digital literacy and an outstanding customer experience nationwide.
Katie McClintock, Executive Managing Director, Southeast Asia at Kantar, says: “Southeast Asia is becoming the world’s fastest growing economy, underpinned by a developing digital infrastructure and increasing household incomes. These twin trends give consumers more flexibility in the goods and services they choose, and they’re reprioritising what were once ‘wants’ as ‘needs’. Great brands focus on what sets them apart. They focus on how they make consumers’ lives better – meaningfully – and then communicate that with clarity, consistency, and creativity. The brands that achieve this have a powerful opportunity to grow in their home markets and across the globe.”
Other trends from the 2024 Kantar BrandZ Top 30 Most Valuable Southeast Asian Brands analysis include:
Most brands in Southeast Asia’s Top 30 are seen by consumers to be worth the price they pay, compared to 66% for all brands in the regionIndomie (No.15; $2.4bn) has remained the most Meaningful brand by remaining relevant, and innovating to keep up with consumer preferences, while staying true to its roots. It launched a premium collection of Japanese Ramen flavours in 2023, supported by pop-up tasting stallsOverseas markets present a huge untapped opportunity for Southeast Asian brands to find new space and continue growth. Overseas trade activity of the Top 30 currently sits as 16%, versus 49% for Japan’s Top 3093% of the Southeast Asia’s Top 30 brands have potent levels of Meaningful Difference – and those which strengthened it grew in value at more than double the rate of their peers. This demonstrates how value derives from the ability to meet people’s needs and stand out from the crowdGrowth is 10% higher when brands invest in all three key value accelerators, than if they only invest in two. There are three key catalysts for developing brand value, defined by Kantar’s Blueprint for Brand Growth: predisposing more people to choose the brand, being more present where consumers make purchase decisions, and finding new space into which they can grow. Southeast Asia’s top brands are strong in all three areas.
The Kantar BrandZ Most Valuable Southeast Asian Brands ranking, report and extensive analysis are now available here.
For a quick read on a brand’s performance compared to competitors in a specific category, Kantar’s free interactive tool, BrandSnapshot powered by BrandZ, provides intelligence on 14,000 brands. Find out more here.
About Kantar BrandZ: Kantar BrandZ is the global currency when assessing brand value, quantifying the contribution of brands to business’ financial performance. Kantar’s annual global and local brand valuation rankings combine rigorously analysed financial data, with extensive brand equity research. Since 1998, BrandZ has shared brand-building insights with business leaders based on interviews with 4.3 million consumers, for 21,000 brands in 54 markets. Discover more about Kantar BrandZ here.
The Kantar BrandZ Top 30 Most Valuable Southeast Asian Brands Report 2024 includes the most definitive and robust ranking of the region’s brands available. The ranking draws on opinions of more than 98,000 respondents on 1800 brands across 70 categories and the brands ranked must meet these eligibility criteria:
The brand must have originated in Indonesia, Malaysia, Philippines, Singapore, Thailand or VietnamThe brand must be owned by a listed companyThe scope of the ranking is limited to consumer-facing brands.
About Kantar: Kantar is the world’s leading marketing data and analytics business and an indispensable brand partner to the world’s top companies. We combine the most meaningful attitudinal and behavioural data with deep expertise and advanced analytics to uncover how people think and act. We help clients understand what has happened and why and how to shape the marketing strategies that shape their future.
View original content:https://www.prnewswire.com/apac/news-releases/bca-reigns-as-southeast-asias-most-valuable-brand-302197930.html
SOURCE Kantar
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Technology
GW Allen acquires Gage Western and Allen Measurement Services
Published
56 minutes agoon
November 16, 2024By
WACO, Texas, Nov. 15, 2024 /PRNewswire/ — GW Allen, LLC (“GW Allen” or the “Company”) announced today it has entered into two separate definitive agreements to acquire 100% of the equity interests of Gage Western, LLC and Allen Measurement Services, LLC. The acquisitions position GW Allen as one of the largest third-party meter proving service companies in the United States. Kevin Fields, a proven veteran in the measurement industry, will lead the new Company as its CEO.
Mr. Fields noted, “We are excited to announce the acquisition of two high-quality meter proving companies. These acquisitions create a larger network of measurement equipment to better serve the needs of our customers across the United States. With the quality processes of Gage Western and the customer service of Allen Measurement Services, GW Allen will strive to deliver excellence in all aspects of the measurement business.”
GW Allen Chairman, Coleman Curry, added, “These acquisitions mark our first step in establishing a significant presence within the measurement industry. We will seek to organically expand our services offerings to include a variety of additional measurement services, including lab analysis, calibrations and software services.”
About GW Allen
GW Allen operates 15 custody transfer provers, four allocation provers and a flow loop in Midland, Texas. Headquartered in Waco, Texas, the Company employs 25 people and has plans to expand its position in the measurement sector throughout the United States. Our motto is — Excellence. Measured.
About Mr. Kevin Fields
Mr. Fields began his measurement career at Coastal Flow Measurement in 1984 where he helped grow the company from one (1) prover in 1989 to 35 provers and 55 employees in 2018 at which time the company was sold. After the successful sale, Mr. Fields served as an executive of Flow Measurement Devices, or FMD, from 2018 to 2022. Most recently Mr. Fields has supported e9 Treatments movement into the midstream industry. Mr. Fields is regarded as one of the most influential measurement executives in the industry having introduced the first portable small volume prover (Synctrak) and publishing many papers on measurement services including: Operational Experiences of Small Volume Prover, Master Meter Water Prover Calibration, and Pycnometers and Densitometer Operations.
Contact:
Mr. Kevin Fields
Chief Executive Officer
GW, Allen, LLC
Kevinfields@gw-allen.com
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SOURCE Donovan Ventures
Technology
AI in Military Market to grow by USD 55.2 billion (2024-2028), rising defense spending amid conflicts driving growth, Report with market evolution powered by AI – Technavio
Published
2 hours agoon
November 15, 2024By
NEW YORK, Nov. 15, 2024 /PRNewswire/ — Report on how AI is driving market transformation – The global artificial intelligence (AI) in military market size is estimated to grow by USD 55.2 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 43.61% during the forecast period. Increased government spending on defense due to conflicts is driving market growth, with a trend towards growing integration of ai in space-based systems. However, shortage of ai experts poses a challenge.Key market players include Anduril Industries Inc., BAE Systems Plc, C3.ai Inc, Charles River Analytics Inc., Darktrace Holdings Ltd., General Dynamics Corp., International Business Machines Corp., L3Harris Technologies Inc., Lockheed Martin Corp., Northrop Grumman Corp., NVIDIA Corp., Palantir Technologies Inc., Rafael Advanced Defense Systems Ltd., RTX Corp., Rheinmetall AG, Saab AB, Safran SA, Shield AI, SparkCognition Inc., and Thales Group.
AI-Powered Market Evolution Insights. Our comprehensive market report ready with the latest trends, growth opportunities, and strategic analysis- View Free Sample Report PDF
Forecast period
2024-2028
Base Year
2023
Historic Data
2017 – 2021
Segment Covered
Component (Software, Hardware, and Services), Type (New procurement and Upgradation), and Geography (North America, Europe, APAC, Middle East and Africa, and South America)
Region Covered
North America, Europe, APAC, Middle East and Africa, and South America
Key companies profiled
Anduril Industries Inc., BAE Systems Plc, C3.ai Inc, Charles River Analytics Inc., Darktrace Holdings Ltd., General Dynamics Corp., International Business Machines Corp., L3Harris Technologies Inc., Lockheed Martin Corp., Northrop Grumman Corp., NVIDIA Corp., Palantir Technologies Inc., Rafael Advanced Defense Systems Ltd., RTX Corp., Rheinmetall AG, Saab AB, Safran SA, Shield AI, SparkCognition Inc., and Thales Group
Key Market Trends Fueling Growth
The military sector is increasingly adopting Artificial Intelligence (AI) to enhance security and defense strategies in the face of evolving threats and geopolitical tensions. Defense agencies, technology companies, and research institutions are collaborating to develop AI-powered solutions for situational awareness, proactive defense measures, and agile decision-making. Military applications of AI include autonomous vehicles like drones and military laser systems, decision support systems, and operational efficiency improvements. Security concerns surrounding cybercrime, theft, hacking, and data destruction have heightened the need for advanced AI and Machine Learning (ML) technologies. Defense contractors are investing in technological infrastructure, including AI processors, memory, and quantum computing, to stay ahead of adversaries. Ethical considerations and responsible AI practices are crucial as AI programs process military data and encrypted communication. The industry outlook for AI in the military market is promising, with trends in cognitive electronic warfare, threat detection, anomaly detection, and predictive analysis. Hardware segments like memory, AI processors, and quantum computing are essential for next-generation warfare systems. Private companies like Google and Microsoft are developing AI systems for logistics & transportation, simulation & training, and warfare platforms. Despite the benefits, challenges remain, including ethical considerations, protocols and standards, and the integration of AI into existing defense infrastructure. The military industry must work together to ensure the responsible use of AI in warfare systems, cybersecurity, and other applications. In summary, AI is transforming the military sector, offering solutions for security, defense, and operational efficiency. However, ethical considerations, cybersecurity, and integration challenges must be addressed to ensure responsible use and effective implementation.
Artificial Intelligence (AI) plays a crucial role in military applications, particularly in the context of space exploration. In space missions, AI enhances data processing, analysis, and communication capabilities. Satellite sensors and camera data are analyzed using AI algorithms to detect objects and potential threats. The integration of AI in space-based systems is a significant trend, driven by its advantages in handling vast amounts of data and improving mission efficiency. Both developed and developing countries are increasing their adoption of AI technologies in their space programs due to these benefits. The expansion of space programs and the integration of AI are projected to fuel the growth of the global AI in military market in the coming years.
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In the military market, artificial intelligence (AI) is revolutionizing defense strategies with advanced solutions for situational awareness, proactive defense measures, and agile decision-making. However, security concerns around AI-powered systems, such as cybercrime, theft, hacking, and data destruction, necessitate responsible AI practices and ethical considerations. Defense agencies, technology companies, and research institutions collaborate to develop next-generation warfare systems, including autonomous vehicles, surveillance drones, and decision support systems. AI and machine learning (ML) are essential components of these systems, enabling threat detection, anomaly detection, and predictive analysis. The hardware segment, including AI processors and memory, plays a crucial role in the development of these advanced systems. Ethical considerations and responsible AI practices are essential to prevent potential misuse of these technologies. Geopolitical tensions and evolving threats require defense forces to invest in technological infrastructure, including quantum computing, encrypted communication, and advanced computing. Private companies like Google and Microsoft are also contributing to the industry outlook with quantum processors and AI programs. The military sector faces challenges in implementing AI systems, including cybersecurity, logistics and transportation, warfare platforms, and information processing. OpenAI and other AI programs are essential for military data analysis, while new procurement and upgrades in cybersecurity and logistics and transportation are necessary for operational efficiency and decision-making accuracy. Military laser systems, autonomous military systems, and defense forces are investing in AI-powered solutions to enhance their capabilities and stay ahead of the curve in the face of international conflicts and protocols and standards. The industry outlook is positive, with continued investment in AI systems, learning and intelligence, and applications across airborne, land, naval, space, and simulation and training.Many businesses in the military market are eager to leverage Artificial Intelligence (AI) for advanced capabilities, yet face challenges in doing so. The implementation of AI applications, such as machine learning and deep learning, necessitates significant investments in data sets, infrastructure, and processing power. Additionally, a team of specialized AI experts is required to execute tasks effectively. However, finding and hiring these experts is a competitive process, making it a significant challenge for many companies, particularly smaller ones, to fully capitalize on AI technology. Careful consideration of appropriate use cases and applications is essential before implementing AI at scale to ensure maximum return on investment.
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This artificial intelligence (ai) in military market report extensively covers market segmentation by
Component 1.1 Software1.2 Hardware1.3 ServicesType 2.1 New procurement2.2 UpgradationGeography 3.1 North America3.2 Europe3.3 APAC3.4 Middle East and Africa3.5 South America
1.1 Software- The AI software segment is poised for significant growth in the global artificial intelligence in military market. Defense organizations are increasingly adopting AI software solutions to strengthen their IT infrastructure and enhance cybersecurity capabilities. With data privacy regulations becoming stricter, militaries are investing in AI-powered software tools to detect, prevent, and mitigate security breaches and cyber threats. Advanced technologies like machine learning, virtual assistants, and speech/voice recognition are utilized in these software systems. They collect data from connected hardware systems, process it using AI algorithms, and generate intelligent insights to support critical decision-making processes. Leading AI technology providers, such as IBM, are supplying sophisticated software platforms to defense forces to boost operational efficiency and strategic advantages. The growing investments by militaries worldwide in advanced AI software solutions are fueling the segment’s growth.
Download complimentary Sample Report to gain insights into AI’s impact on market dynamics, emerging trends, and future opportunities- including forecast (2024-2028) and historic data (2017 – 2021)
Artificial Intelligence (AI) is revolutionizing the military sector, bringing advanced capabilities to Defense Forces in Security concerns and Defense strategies. AI applications include Military Laser Systems, Autonomous Military Systems, and Cyber Security. Evolving threats from Cybercrime, Theft, Hacking, and Data destruction necessitate the integration of AI in the Military Industry. Global Military Spending on new procurement and upgrades is driving the adoption of AI in various domains such as Airborne, Land, Naval, Space, and Logistics and Transportation. Protocols and Standards are being established to ensure ethical use and interoperability. Private Companies are collaborating with Defense Forces to leverage AI in Quantum Computing and Learning and Intelligence. However, concerns around Ethics, Accountability, and Transparency persist. International Conflicts and geopolitical tensions fuel the race for advanced AI technologies. AI in Military is a complex and evolving landscape that requires continuous monitoring and adaptation.
Artificial Intelligence (AI) is revolutionizing the military sector as defense agencies seek AI-powered solutions to address evolving threats and geopolitical tensions. The military industry is investing heavily in AI technologies to enhance situational awareness, proactive defense measures, and agile decision-making. AI applications in the military sector include autonomous vehicles, surveillance drones, decision support systems, and cognitive electronic warfare. These technologies enable operational efficiency, decision-making accuracy, and next-generation warfare systems. However, the integration of AI in the military sector raises security concerns, particularly in relation to cybercrime, theft, hacking, and data destruction. Defense agencies must prioritize ethical considerations and responsible AI practices to mitigate these risks. The hardware segment, including AI processors and memory, plays a crucial role in the development and deployment of AI systems. Technology companies and research institutions are collaborating to advance AI and machine learning (ML) capabilities, including quantum computing and AI programs. Defense contractors are also investing in technological infrastructure, such as encrypted communication and protocols and standards, to ensure the security of military data. The military sector is also exploring AI applications in logistics and transportation, simulation and training, battlefield healthcare, and information processing. New procurement and upgrade initiatives are underway for AI systems, warfare platforms, and autonomous war vehicles and robots across airborne, land, naval, space, and cybersecurity domains. Despite the benefits, the integration of AI in the military sector raises ethical considerations and the need for responsible AI practices. The industry outlook is positive, with continued investment and innovation expected in the coming years.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
ComponentSoftwareHardwareServicesTypeNew ProcurementUpgradationGeographyNorth AmericaEuropeAPACMiddle East And AfricaSouth America
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.
With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
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SOURCE Technavio
Technology
Virtual Reality (VR) Headset Market to Grow by USD 25.2 Billion (2024-2028), Gaming Industry Expansion Fuels Demand, Report on How AI Drives Transformation – Technavio
Published
2 hours agoon
November 15, 2024By
NEW YORK, Nov. 15, 2024 /PRNewswire/ — Report with the AI impact on market trends – The global virtual reality vr headset market size is estimated to grow by USD 25.2 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 45.95% during the forecast period. Rising interest and growth in gaming industry is driving market growth, with a trend towards growing ar/vr integration introduced by vendors. However, rising health concerns and problems related to user comfort poses a challenge.Key market players include Alphabet Inc., Apple Inc., ASUSTeK Computer Inc., ByteDance Ltd., FOVE Inc., Goertek Inc., HP Inc., HTC Corp., LG Electronics Inc., Meta Platforms Inc., Microsoft Corp., NOLO Co. Ltd., Pimax Inc., Samsung Electronics Co. Ltd., Seiko Epson Corp., Sony Group Corp., Valve Corp., Varjo Technologies Oy, WorldViz Inc., and Xiaomi Communications Co. Ltd..
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Virtual Reality VR Headset Market Scope
Report Coverage
Details
Base year
2023
Historic period
2018 – 2022
Forecast period
2024-2028
Growth momentum & CAGR
Accelerate at a CAGR of 45.95%
Market growth 2024-2028
USD 25199.01 million
Market structure
Fragmented
YoY growth 2022-2023 (%)
41.74
Regional analysis
North America, APAC, Europe, Middle East and Africa, and South America
Performing market contribution
North America at 34%
Key countries
US, China, Japan, Germany, and UK
Key companies profiled
Alphabet Inc., Apple Inc., ASUSTeK Computer Inc., ByteDance Ltd., FOVE Inc., Goertek Inc., HP Inc., HTC Corp., LG Electronics Inc., Meta Platforms Inc., Microsoft Corp., NOLO Co. Ltd., Pimax Inc., Samsung Electronics Co. Ltd., Seiko Epson Corp., Sony Group Corp., Valve Corp., Varjo Technologies Oy, WorldViz Inc., and Xiaomi Communications Co. Ltd.
Market Driver
The Virtual Reality market is experiencing significant growth with various companies leading the way. Google Cardboard and Move Motion Controller offer affordable, non-immersive VR experiences. PlayStation Headset, Quest, Microsoft HoloLens, and others provide semi- to fully immersive experiences. Virtual training and designing applications are trending in commercial industries, healthcare, and military sectors. Virtual Reality headsets, also known as Head-Mounted Displays (HMD), include devices from Oculus Rift, PlayStation VR, HTC Vive, and new entrants like Pico and Meta. Health concerns such as dizziness, lethargy, and eyesight/hearing issues are being addressed through advancements in software, hardware, and content. VR simulators and glasses are transforming industries like healthcare, with applications in medical training, patient care systems, and planned surgeries using companies like VirtaMed. The Virtual Reality market also caters to entertainment, with live events like Foo Fighters’ Meta virtual stage, and devices like Oculus Rift and PlayStation VR. The market is driven by large technology companies and start-ups, offering a range of devices from compact, high-resolution HMDs to head-up displays and VR projectors. The adoption of VR is expanding beyond gaming into retail sectors, military training, and even commercial real estate. With advancements in sensors, processors, and AR devices, the future of Virtual Reality is promising.
The Virtual Reality (VR) and Augmented Reality (AR) markets are experiencing significant growth due to the integration of these technologies. AR overlays digital content onto the physical world, enhancing user experiences. In the gaming industry, major players like Microsoft with HoloLens 2, are combining AR and VR for holographic games. Outside of gaming, businesses use AR/VR for training, simulations, and collaboration. Companies such as Oculus and HTC produce VR headsets with AR capabilities for enterprise applications. This technology revolution is transforming industries by providing interactive and engaging solutions.
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Market Challenges
The Virtual Reality (VR) headset market is experiencing significant growth with major players like Google Cardboard, Move Motion Controller, PlayStation Headset, Oculus Quest, Microsoft HoloLens, and others leading the way. Virtual training and designing are key industries adopting VR technology for assistance and simulation events. Commercial industries, healthcare, and military are also exploring VR for patient care systems, medical training with companies like VirtaMed, and planned surgeries. Challenges include health concerns such as dizziness, lethargy, and eyesight or hearing issues. Hardware and software development, content creation, and VR simulators are crucial for VR headsets like Pico, Meta, and VR glasses (Head Mounted Displays). The VR market includes devices like Oculus Rift, PlayStation VR, and HTC Vive, as well as non-immersive and semi-immersive devices. Large technology companies and start-ups are investing in VR devices, head-up displays, VR projectors, and compact devices with high-resolution displays. VR adoption is expanding in sectors like retail, gaming, computer hardware, and live virtual entertainment, with events featuring artists like Foo Fighters on Meta’s virtual stage. However, challenges remain in addressing VR sickness, neck pain, and low resolution.Virtual Reality (VR) headsets offer an experience, but their long-term use comes with health risks. One such risk is motion sickness or virtual reality sickness, which occurs when there’s a discrepancy between the user’s perceived motion and actual motion. This can lead to symptoms like nausea, vertigo, and pain, making VR technology less accessible. Additionally, prolonged usage can cause visual fatigue and eye strain due to the intense focus required in virtual environments. Manufacturers are working to address these issues by creating more comfortable headsets and reducing motion sickness symptoms to expand the user base.
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Segment Overview
This virtual reality vr headset market report extensively covers market segmentation by
Application1.1 Commercial1.2 IndividualType2.1 Mid-range device2.2 Low-end device2.3 High-end deviceGeography3.1 North America3.2 APAC3.3 Europe3.4 Middle East and Africa3.5 South America
1.1 Commercial- The commercial segment holds a substantial share in the global virtual reality (VR) headset market. Businesses utilize VR technology in various ways to enhance training, experiences, and productivity. Applications span across industries, including education, entertainment, and enterprise solutions. VR headsets are increasingly adopted for corporate training and simulation, enabling staff to practice skills in a risk-free virtual environment, thereby reducing training costs. Architectural and design firms also leverage VR for three-dimensional concept visualization and collaboration, fostering creativity and teamwork. Leading VR market players, like HTC Vive, Pico Interactive, and Meta-owned Oculus, cater to commercial needs with customized solutions. The demand for corporate VR headsets is projected to expand significantly, transforming collaboration and training methods in numerous industries. In addition, VR has revolutionized entertainment, with applications extending from gaming to virtual tourism to live events. Gaming experiences have fueled commercial VR adoption, attracting a dedicated user base. VR extends the reach of live events by providing spectators a front-row seat from home, such as concerts and sports. These factors contribute to the growth of the global VR headset market in the forecast period.
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Research Analysis
Virtual Reality (VR) headsets have revolutionized the way we experience technology. These devices transport users into a 3D world, providing an unparalleled level of engagement. Notable VR headsets include Google Cardboard, PlayStation Headset, Quest, HoloLens, Pico, and Meta Quest. The VR market is expanding rapidly, with healthcare, military, and consumer sectors leading the adoption. In healthcare, VR is used for surgeon training, while the military employs it for simulation-based training. Retail sectors also leverage VR for virtual try-ons. Sensors and processors are crucial components, enhancing the user experience. Virtual reality technology continues to evolve, with companies investing heavily to push the boundaries of this exciting technology. The Apple Vision Pro and Meta Quest Pro are upcoming releases that promise to further advance the VR experience.
Market Research Overview
The Virtual Reality (VR) market is experiencing rapid growth with various types of VR headsets available, including Google Cardboard, Move Motion Controller, and standalone devices like Quest. VR technology is revolutionizing industries, from healthcare to commercial sectors, with applications in virtual training, designing, assistance, simulation events, and more. In healthcare, VR is used for planning surgeries, healthcare provisions, patient care systems, and medical training through companies like VirtaMed. The VR market also caters to live virtual entertainment, with events featuring artists like Foo Fighters and Meta virtual stages. VR headsets, also known as Head Mounted Displays (HMDs), come in various forms, from non-immersive to fully immersive, and include devices from Oculus Rift, PlayStation VR, HTC Vive, and Pico. The market also includes compact devices, high-resolution displays, and sensors, processors, and software for VR simulators and glasses. However, health concerns such as dizziness, lethargy, eyesight issues, and hearing issues are potential challenges. The VR market is not limited to large technology companies but also includes start-ups and innovations in AR devices, head-up displays, and VR projectors. The consumer market, retail sectors, military, and gaming industries are also adopting VR technology.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
ApplicationCommercialIndividualTypeMid-range DeviceLow-end DeviceHigh-end DeviceGeographyNorth AmericaAPACEuropeMiddle East And AfricaSouth America
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.
With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
View original content to download multimedia:https://www.prnewswire.com/news-releases/virtual-reality-vr-headset-market-to-grow-by-usd-25-2-billion-2024-2028-gaming-industry-expansion-fuels-demand-report-on-how-ai-drives-transformation—technavio-302306209.html
SOURCE Technavio
GW Allen acquires Gage Western and Allen Measurement Services
AI in Military Market to grow by USD 55.2 billion (2024-2028), rising defense spending amid conflicts driving growth, Report with market evolution powered by AI – Technavio
Virtual Reality (VR) Headset Market to Grow by USD 25.2 Billion (2024-2028), Gaming Industry Expansion Fuels Demand, Report on How AI Drives Transformation – Technavio
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