Technology

360insights Triumphs at IMA Awards, Showcasing Excellence in Incentive Marketing

Published

5 months ago

July 26, 2024

360insights receives multiple accolades at the prestigious Incentive Marketing Association (IMA) Summit Awards.

WHITBY, ON, July 26, 2024 /PRNewswire-PRWeb/ — 360insights, the leading channel engagement and business optimization company, is proud to announce a double victory at the prestigious Incentive Marketing Association (IMA) Summit Awards held at the Hilton New Orleans Riverside.

360insights’ HPE Dubai Trip Wins Excellence in Travel in an Incentive Program:

360insights orchestrated an unforgettable incentive trip for Hewlett Packard Enterprise (HPE)’s top-performing channel partners, earning them an IMA Excellence award. The HPE Dubai Trip was a masterful blend of luxury, business, and adventure, designed to increase sales and reinforce HPE’s brand sentiment. This meticulously organized trip not only achieved a remarkable 12.5x return on investment (ROI), but also received a perfect score of 10/10 in Net Promoter Score (NPS) and a 5/5 rating across all aspects of the experience from trip participants.

Paul Ferreira Honored with IMA Lifetime Achievement Award:

In a separate accolade, Paul Ferreira, founder of HMI Performance Incentives and strategic advisor to 360insights, was bestowed with the IMA Lifetime Achievement Award during the IMA Summit Awards program.

Ferreira’s Remarkable Career:

Early Innovations: Led HMI to become the first incentive organization to partner with American Airlines for the purchase and transfer of AAdvantage miles into incentive program points.Post-9/11 Resilience: Launched a patriotic-themed reward system in 2002 to promote domestic travel and sustain travel incentives amidst industry challenges.Continuous Impact: Over 40 years of innovative contributions, including the introduction of data-driven program design and full-service implementation, ensuring the continued evolution and success of the incentive industry.

Upon receiving the award, Ferreira stated, “I’m very honored and humbled to receive this prestigious award from the Incentive Marketing Association. My career in the incentive industry began 52 years ago. It has taken me around the world and connected me with amazing people from different cultures. It requires creative thinking, innovative solutions, risk-taking, trusting relationships, and a willingness to always be uncomfortable with the status quo. It is what motivates me every day. I feel very lucky to have been a part of this unique and important industry.”

Incentive Programs: Current Trends and Outlook:

In addition to taking home multiple awards, 360insights’ David Gould, Managing Director Europe and Agnes Fotino O’Connell, VP of Marketing and Demand Generation participated in a panel discussion on new and emerging trends relating to the role of Incentive Programs and how companies are using these to improve performance, better engage their audiences, leverage technology to keep programs fresh and engaging as well as using data reporting structures to make dynamic decisions on how to develop programs to make them ever more effective.

About 360insights:

360insights is the leading channel engagement and business optimization company that enables brands to better influence, manage, and engage with their complex channel ecosystems. The company offers a suite of channel solutions, including a SaaS-based platform that empowers brands to orchestrate their partner networks fully and provides a powerful Incentive Automation solution for consumer rebates, SPIFFs, volume incentives, MDF/Co-Op, sales allowances, and points programs. Combining incentive management, channel marketing services, and ecosystem orchestration with a powerful data analytics engine, 360insights serves enterprise organizations globally, across multiple industries, helping them boost their indirect business. With the launch of 360insights | Elevate, the company continues to expand its channel marketing and incentive travel services through enhanced capabilities, offering a full spectrum of expert services that drive results and elevate business performance. Learn more at 360insights.com

About IMA:

The Incentive Marketing Association (IMA) connects members from leading companies across the marketplace to create a unified voice and growth for the incentive industry. IMA is the umbrella organization for various groups, including the Incentive & Engagement Solution Providers (IESP), Incentive Gift Card Coalition (IGCC), Incentive Merchandise To Reward & Appreciate (IMRA), Incentive Travel Council (ITC), Recognition Professionals International (RPI), IMA Europe, IMA Brazil, and IMA Middle East, Africa & Asia Pacific. IMA members have the expertise, leading brands, and services to help companies improve their business with reward, recognition, loyalty, and engagement programs.

Media Contact

Noah Selzler, 360insights, 1 (866) 684-2308, nselzler@360insights.com, www.360insights.com

View original content:https://www.prweb.com/releases/360insights-triumphs-at-ima-awards-showcasing-excellence-in-incentive-marketing-302206283.html

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Technology

OCR Canada Rebrands to Levata

Published

45 minutes ago

December 27, 2024

TORONTO, Dec. 27, 2024 /CNW/ — OCR Canada Ltd., Canada’s leading solutions provider of automated identification data capture (AIDC) products, software, and services for businesses across industries and government organizations, is pleased to announce its rebrand to Levata as of January 1, 2025. This transition unites Canada’s operations with Levata’s global identity, streamlining the company’s messaging while honoring OCR Canada’s more than 40-year legacy of trusted service and expertise.

The name OCR, which originally stood for Optical Character Recognition, reflects a technology that no longer represents the company’s comprehensive offerings. Rebranding to Levata supports the broader strategic vision of uniting Levata across markets under one multinational brand to better communicate the full value Levata delivers to its customers.

“This rebrand is an exciting milestone for Canada,” said Tony Mastrangeli, Executive Vice President & GM of Canada. “While our name is changing, the exceptional service, expertise, and relationships our customers rely on remain the same. Levata will continue to empower businesses with tailored solutions, just as OCR Canada has for more than 40 years.”

The transition follows a successful history of growth in Canada, with OCR Canada joining Levata in 2014. Since then, the Canadian arm has expanded its expertise through strategic acquisitions and established itself as a leading provider of AIDC solutions across industries.

“This rebrand marks the next step in Levata’s long-term vision,” said Dan Nettesheim, CEO of Levata. “By uniting under a single, global identity, we are amplifying our global message that we enable our customers to elevate their potential. Today, we provide solutions beyond OCR and barcoding, we also offer leading technology and services for enterprise mobility, RFID, networking, IT infrastructure, and more to help customers succeed in a competitive and rapidly evolving market.”

To complement this transformation, Levata Canada will launch a French-enabled eCommerce platform in January 2025, further enhancing customer access and experience.

For more information about the rebranding, visit www.Levata.com/en-ca/news/ocr-canada-rebrands-to-levata.

About Levata
Levata enables customers to elevate their potential by providing strategies, solutions, and services that power modern environments. With a broad suite of technology products to enable enterprise mobility, a digital supply chain, a secure workplace, and an elevated customer experience, and the services to move businesses forward, Levata unlocks the power of thousands of organizations worldwide. Levata has operated as a market leader in full-stack technology solutions for over 40 years. Learn more at www.levata.com.

Alana Tufford, Director, Enterprise Marketing
Levata
905-475-5505 x242
branding@levata.com

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Technology

“Intangible Cultural Heritage in China” Now Airing on CCTV

Published

45 minutes ago

December 27, 2024

BEIJING, Dec. 27, 2024 /PRNewswire/ — Intangible Cultural Heritage in China, a landmark cultural series jointly presented by China Media Group (CMG) and the Ministry of Culture and Tourism of the People’s Republic of China, takes audiences on an immersive journey where tradition and innovation converge. Through interactive and engaging experiences, the program has ignited nationwide interest in China’s intangible cultural heritage (ICH) as audiences witness the dynamic transformation of ancient traditions into contemporary practices. A new episode continues on CCTV-1 at 8:00 PM on December 21, 2024.

Staying true to its core theme of “bringing heritage to life through people, crafts, and daily practices”, this series celebrates master artisans while showcasing the creative evolution of traditional culture. It illustrates how ICH enriches modern life, catalyzes new development modalities of cultural tourism, and strengthens regional economies through the harmonious integration of heritage preservation and tourism development.

In the Shandong episode, viewers are transported to the Ancient City of Langya in Linyi. CMG host Long Yang explores the city’s heritage districts alongside distinguished guests Shan Jixiang, Chairman of the Expert Committee of the China Cultural Relics Academy and Director of the Palace Museum’s Academic Committee, and acclaimed actress Kara Hui. Together, they unveil Shandong’s extraordinary cultural legacy through masterful demonstrations of traditional craftsmanship, immersive workshops, authentic Lu cuisine experiences, and an enlightening journey across the storied lands of Qi and Lu.

Watch the premiere at 8:00 PM on December 21, 2024 on CCTV-1, with exclusive streaming available on www.yangshipin.cn. Stay tuned!

View original content:https://www.prnewswire.co.uk/news-releases/intangible-cultural-heritage-in-china-now-airing-on-cctv-302339194.html

Technology

Thinkfree showcases AI-Driven future workplace at CES 2025

Published

2 hours ago

December 27, 2024

LAS VEGAS and SEOUL, South Korea, Dec. 27, 2024 /PRNewswire/ — Thinkfree, a global software company in productivity tools and AI technology, will participate in CES 2025, taking place in Las Vegas from January 7 to January 10, 2025. During the event, Thinkfree will present its vision for the future workplace powered by AI technologies.

Thinkfree will present scenarios showcasing the potential of AI to revolutionize productivity in next-generation workspaces, including autonomous vehicles and smart offices. Visitors will explore how Thinkfree solutions enable efficient data access, accurate information discovery, key detail summarization, and streamlined collaboration in mobile or in-vehicle work environments.

Thinkfree’s suite of advanced solutions powers these transformative experiences, including Thinkfree Office Online – a web-based productivity suite, Refinder AI – an AI-powered enterprise search and assistant solution, Thinkfree Drive – an integrated cloud storage and office platform, and Thinkfree Intellect – a tailored knowledge management service designed for enterprises.

Deekay Kim, CEO of Thinkfree, stated, ” As the digital transformation of work environments progresses, Thinkfree is committed to harnessing our expertise in productivity tools and AI to drive efficiency in the future workplaces, such as autonomous vehicles and smart offices. CES 2025 will provide us with the perfect platform to highlight our innovations to the global market and encourage partnership that will help define the future of work.”

Visitors to Thinkfree’s booth in North Hall, Booth #8676, at the Las Vegas Convention Center can experience solutions such as Thinkfree Office Online and Refinder AI, with experts on hand to offer guidance on technology integration and partnership opportunities.

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