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Simpli.fi Expands CTV Product Suite, Delivering High Quality Inventory and Multiple Targeting Options Across a Wide Range of Price Points

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FORT WORTH, Texas, July 25, 2024 /PRNewswire/ — Simpli.fi, the Advertising Success Platform providing programmatic advertising and workflow software to agencies, brands, and media companies, today announced an expanded Connected TV (CTV) suite that will give advertisers greater pricing flexibility and more control over their inventory quality. This suite of solutions enhances brand reputation and safety efforts while helping companies of any size effectively reach their target audiences.

The share of viewing time on linear TV in the U.S. has fallen below 50% for the first time, according to eMarketer. As streaming continues to attract viewers across demographics and geographies, advertisers must meet their audiences where they are while navigating the seemingly endless streaming content, maintaining brand standards, and maximizing ROI. Designed with these specific challenges in mind, Simpli.fi’s new solutions will revolutionize CTV advertising strategies:

Streaming TV Tiers: Advertisers can now customize Simpli.fi’s streaming TV solutions to meet their individual needs and budgets. With four tiers that offer different inventory sources, targeting, and features, advertisers can more easily tailor their program according to their budget. No matter which tier advertisers select, they will benefit from Simpli.fi’s unparalleled premium publisher network.CTV Choice: Through Simpli.fi’s CTV Choice offering within the company’s Streaming TV Tiers, advertisers can create a premium allow list to serve ads on pre-approved publishers at a competitive price point. This feature can be used with any CTV campaigns and is intended to streamline and expedite targeting while allowing more control of where ads are being served.

“Given the growing consumer interest in streaming, it is our goal to ensure that no company sees cost or brand safety as barriers to effective, impactful CTV advertising,” said Paul Harrison, co-founder and CTO at Simpli.fi. “By creating different streaming tiers at various price points, we are giving advertisers the opportunity to adapt their strategies based on their budget so they can get their ads in front of the right consumers. And through our targeting options and allow list capabilities, customers, SMBs, and agencies of any size can reach target audiences without sacrificing control of their brands.”

Simpli.fi’s CTV suite allows for enhanced targeting and attribution through options such as ZIP code level targeting utilizing Automatic Content Recognition (ACR) data and U.S. Census data, third-party segments, geo-fencing, event targeting, keyword search, site retargeting, and more.

For more information about Simpli.fi’s Streaming TV tiers, industry-leading programmatic solutions and advanced attribution capabilities, please visit our website.

About Simpli.fi
Simpli.fi is the leading Advertising Success Platform, providing programmatic advertising solutions and workflow software to over 2,000 media teams, agencies, and brands. Simpli.fi empowers advertisers to maximize relevance in what they do, in the connections made, and in the results delivered across CTV, mobile, display, and other media types. Our platform delivers performance on budgets of all sizes, executing over 140,000 campaigns for 30,000 advertisers in a typical month. Simpli.fi’s investors include leading private equity firms Blackstone and GTCR. To learn more about Simpli.fi, please visit Simpli.fi.

Media Contact
simpli.fi@allisonworldwide.com

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CGTN: From Chancay to Shanghai: Transforming Latin America’s trade future

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BEIJING, Nov. 16, 2024 /PRNewswire/ — “From Chancay to Shanghai” has become a popular slogan in Peru as the Chancay Port, a flagship project of the China-proposed Belt and Road Initiative (BRI), held a grand opening ceremony on Thursday.

The $1.3 billion mega project is set to revolutionize regional trade by accommodating the world’s largest cargo ships and significantly reducing shipping times. The first phase of the project will reduce the sea shipping time from Peru to China to 23 days, cutting logistics costs by at least 20 percent.

The new port has four berths with a maximum depth of 17.8 meters, capable of hosting ultra-large container ships with a capacity of 18,000 twenty-foot equivalent units (TEUs). The port’s designed annual throughput capacity is one million TEUs in the near term and 1.5 million TEUs in the long term, positioning it as a key hub for trade between Latin America and Asia.

Chinese President Xi said in his signed article, published Thursday in the Peruvian media outlet El Peruano, that the Chancay Port project is expected to generate $4.5 billion in yearly revenues for Peru and create over 8,000 direct jobs.

Xi and his Peruvian counterpart Dina Boluarte attended the opening ceremony of Chancay Port via video link on Thursday.

“From Chancay to Shanghai, what we are witnessing is not only the root and blossom of the Belt and Road Initiative in Peru, but also the birth of a new gateway that connects land and sea, Asia and Latin America,” said President Xi when addressing the opening ceremony.

Xi flew in earlier Thursday to pay a state visit to Peru and attend the 31st APEC Economic Leaders’ Meeting. This is his sixth visit to the continent since 2013.

Transforming regional trade dynamics

The Chancay Port is not only a good deep-water port, but also the first smart port and green port in South America, Xi said.

Strategically located as Peru’s gateway to the Pacific, the port is connected to the Pan-American Highway via a tunnel, providing direct access to Peru’s capital Lima. As the first “maritime expressway” into Latin America, it will enable faster and more cost-efficient transport of Peruvian exports, such as cranberries and avocados, to Asian markets.

“Our goal is to become the Singapore of Latin America, so that port cargo passes through here when going to Asia. When someone from Brazil, Venezuela, Bolivia, Paraguay and Argentina wants to go to Asia, they should think of Peru as a point of departure,” Peruvian Transport Minister Raul Perez Reyes told reporters last month.

The construction of Chancay Port aligns perfectly with the growing demands for trade between China and Latin America.

Additionally, Peru has initiated plans to develop a railway and highway network connecting Chancay Port to major cities across the country, with potential future links to transportation networks in other regional countries, and could support the efficient export of Brazilian soybeans, iron ore, frozen meat, Colombian coffee, avocados and other goods to Asia via this new trade route.

“The Chancay Port will help Peru improve shipping efficiency and deepen trade cooperation with Asia,” said David Gamero, a deputy manager at the Chancay megaport project. He added that beyond direct economic benefits, the massive port will also drive the development of Latin America’s logistics value chain and advance technological and industrial growth, creating a “multiplier effect.”

Xi once referred to Peru as “China’s neighbor across the Pacific,” and cited an ancient Chinese poem to characterize China’s relations with countries in Latin America and the Caribbean: “True friends always feel close to each other no matter the distance between them.”

Once the Chancay Port comes into operation, it will be able to integrate the entire Latin American region into the dynamic economic framework of the Asia-Pacific, greatly bolstering connectivity within and beyond the continent.

Intensifying China-Latin America cooperation

The BRI, proposed by China in 2013, incorporated Latin America and the Caribbean region in 2017.

As of 2023, 22 countries in the region have signed BRI cooperation documents with China, according to the report by a steering group for the Belt and Road Initiative. Notable projects include the Belo Monte Hydropower Plant ultra-high-voltage transmission line in Brazil, Argentina’s Belgrano Cargas railway, among others.

Additionally, since 2012, China has been the second-largest trading partner of Latin America. In 2023, the total trade volume between China and Latin American countries exceeded $489 billion.

Experts say China’s investment and technical support are helping Latin American countries accelerate their economic development and have become an important driving force for the development of the Global South. They also voiced expectation for Xi’s attendance at APEC to inject positive momentum into regional integration and economic cooperation.

Rafael del Campo Quintana, vice president of the Peruvian Exporters Association, said that APEC is not only an important platform for promoting regional trade and economic cooperation but also provides developing countries, including Peru, with opportunities to deeply integrate into the global economy.

https://news.cgtn.com/news/2024-11-14/Peru-s-Chancay-megaport-poised-to-reshape-trade-in-the-Pacific-1yveJbUsORy/p.html 

SOURCE CGTN

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Keynode Launches BTC Staking Service as Bitcoin Approaches $100K Milestone

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Keynode introduces a new BTC staking service, offering users an opportunity to earn rewards as Bitcoin nears the $100K milestone.

NEW YORK , Nov. 16, 2024 /PRNewswire-PRWeb/ — Keynode, a recognized leader in the crypto staking platform, is excited to introduce its latest BTC staking option, providing a unique opportunity for investors to participate in Bitcoin‘s growth journey. This new staking service aims to enable users to benefit from Bitcoin‘s market potential while contributing to broader adoption as Bitcoin targets the highly anticipated $100K threshold.

As one of the first platforms to offer Bitcoin staking in a straightforward, user-friendly manner, Keynode positions itself as a valuable tool for investors seeking to earn passive income through cryptocurrency. By offering a BTC staking option, Keynode combines the power of Bitcoin‘s market strength with the stability and growth potential of a staking-based approach. This program allows investors to stake their Bitcoin holdings and generate a steady yield, without needing to trade or sell assets.

Accessible Staking with Competitive Rewards

The BTC staking service on Keynode is designed to attract both new and experienced investors interested in diversifying their crypto portfolios. Keynode’s platform features an accessible structure with competitive staking rewards, making it appealing for a wide range of users. With staking periods and potential yield options crafted to meet different financial goals, Keynode ensures that users can tailor their participation according to their preferred level of commitment and growth expectation.

Driving Market Participation with Innovative Solutions

As Bitcoin continues to garner attention from both retail and institutional investors, reaching record highs has become a topic of market speculation. Keynode’s BTC staking program contributes to this momentum by offering secure and user-centric ways to support the Bitcoin ecosystem. As more individuals choose to stake BTC, the overall scarcity and demand for Bitcoin may be influenced, helping support a long-term vision of reaching new price heights.

“BTC staking represents a forward-looking approach in cryptocurrency investments,” said a Keynode spokesperson. “With this service, we are making it simpler for investors to stay invested in Bitcoin while also enjoying staking rewards, which aligns with Bitcoin‘s journey toward greater market adoption and potentially even the much-anticipated $100K mark.”

About Keynode

Keynode is a leader in crypto staking solutions, dedicated to offering accessible and reliable staking options for users across the globe. With a commitment to security and user-friendly features, Keynode continues to innovate in the crypto space, providing services that support investors in reaching their financial goals.

For more information on Keynode’s BTC staking service, visit Keynode.net or contact Keynode at (+1) 678-310-6834 or info@keynode.net.

Media Contact

Kiven Scott, Keynode, (+1) 678-310-6834, info@keynode.net, https://keynode.net/

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Sustainable Infrastructure Holding Company (“SISCO”) Q3FY24 revenue (excluding accounting construction revenue) increases by 23.8% to 341.8 million

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Revenue grew by 23.8% compared to previous yearGross profit of SAR 179.8 million, a 21.7% increase compared to Q3FY23Adjusted EBITDA rose 29.5% to SAR 210.2 million

JEDDAH, Saudi Arabia, Nov. 16, 2024 /PRNewswire/ — Sustainable Infrastructure Holding Company (“SISCO”, “TADAWUL: 2190”), Saudi Arabia’s leading strategic investor in Ports & Logistics and Water Solutions has announced its financial results for the quarter ended 30 September 2024.

Revenues for the third quarter of 2024, excluding accounting construction revenue, grew by 23.8% compared to Q3FY23 to reach SAR 341.8 million. On a quarter-to-quarter basis, revenues grew by 13.0% compared to Q2FY24.

The third-quarter gross profit of SAR 179.8 million represents 14.7% quarter-on-quarter growth and 21.7% growth compared to Q3FY23. The gross profit margin for Q3FY24 was down 0.9% year-on-year, due to increased depreciation and direct costs, but was up 0.8% quarter-on-quarter, in line with expectations. Year-to-date saw gross profits increase by 13.8% to SAR 469.5 million.

Adjusted EBITDA growth rose 29.5% to SAR 210.2 million compared to Q3FY23, aligning SISCO with strategic goals. Quarter-on-quarter growth was 20.8%, with a year-to-date increase of 17.7% to SAR 543.8 million.

SISCO reports a strong recovery in the Red Sea Gateway Terminal from subdued Q3FY23 Port segment results due to the Red Sea situation. Port volume reached 828,868 TEUs in Q3FY24, returning to levels similar to Q4FY23.

Commenting on the results: Eng. Khalid Suleimani, Group CEO, SISCO said:

“I am pleased to report that SISCO has continued to demonstrate strong growth and operational performance in Q3FY24, with revenues improving by 23.8% compared to Q3FY23. Our Ports segment, which remains a key growth driver, saw a significant increase, leading to robust results despite the Red Sea challenges.

Net income remains strong, despite the one-off payment of SAR 25 million to Zakat. Another highlight of the quarter is the impressive recovery in the Red Sea Gateway Terminal, highlighting it’s resilience.

We are also excited to announce the Multi-Purpose Terminals (MPT) concession, which will allow us to expand operations across all non-containerised port facilities in the Red Sea Gateway Terminal. This strategic initiative positions SISCO to capture further growth opportunities domestically and internationally.

Looking ahead, we remain committed to executing our five-year strategy to double revenues by 2026 and continue delivering long-term value to our shareholders.”

View original content:https://www.prnewswire.co.uk/news-releases/sustainable-infrastructure-holding-company-sisco-q3fy24-revenue-excluding-accounting-construction-revenue-increases-by-23-8-to-341-8-million-302307352.html

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