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PROFIT MARGINS FOR U.S. HOME SELLERS MOSTLY UNCHANGED DURING SECOND QUARTER DESPITE RENEWED PRICE SPIKE

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Returns on Typical U.S. Home Sales Increase Slightly to 56 Percent; Margins Generally Flat Even as Median U.S. Home Price Hits New High During Spring Buying Season; Median Raw Profits Rise Back Over $130,000

IRVINE, Calif., July 25, 2024 /PRNewswire/ — ATTOM, a leading curator of land, property, and real estate data, today released its second-quarter 2024 U.S. Home Sales Report, which shows that home sellers earned a 55.8 percent profit margin on typical single-family home and condo sales in the United States during the second quarter. That figure was largely unchanged, rising about one percentage point from the first quarter of 2024, but remaining down one point from the second quarter of last year.

The nationwide investment return barely moved, and still was far behind a highwater mark hit in 2022, despite the median U.S. home price shooting up during the 2024 Spring home-buying season to a new record of $365,000.

The price surge did help boost typical raw profits for sellers back over $130,000. That nearly marked a new all-time peak. But it failed to broadly boost profit margins – the percentage return on investment – around the country because the renewed price surge was not enough to outpace spikes recent sellers had been absorbing when they originally bought their homes.

“The second-quarter profit report offers a mixed bag of plusses and minuses that added up to an overall picture of not much change for sellers,” said Rob Barber, chief executive officer for ATTOM. “Prices jumped back upward, which was great news for owners. So did raw profits. Profit margins also remained historically elevated. But the bottom-line profit-margin trend didn’t move much at all because soaring prices are far from a new thing. Even greater price improvements will be needed to kick margins up over the rest of the year.”

The latest price and profit numbers reflect a period when the national median home value shot up 9 percent quarterly and 6 percent annually. Those gains came amid the usual Springtime rise in demand among house hunters, combined with home-mortgage rates remaining relatively stable at just below 7 percent for a 30-year fixed loan, and historically tight supplies of homes for sale that made bargains few and far between. 

The price increases, however, did not boost investment returns notably because median values had been rising about 8 percent quarterly and 7 percent annually during the time when homeowners were buying the properties they then sold during the second-quarter of this year. Those similar price patterns largely cancelled each other out.

Profit margins tick upward quarterly while still down annually in majority of nation
Typical profit margins – the percent difference between median purchase and resale prices – increased from the first quarter of 2024 to the second quarter of 2024 in 94 (58.8 percent) of the 160 metropolitan statistical areas around the U.S. with sufficient data to analyze. But they remained down annually in 100, or 62.5 percent, of those metros.

They also were down in about three quarters of those areas from the second quarter of 2022, when the nationwide return on median-priced home sales peaked at 64.3 percent.

The higher end of the housing market – metro areas where home values mostly topped $350,000 – absorbed the brunt of the year-over-year softening of profit margins. About three quarters of those areas saw typical margins decline compared to about half of lower-priced markets. Metro areas were included if they had sufficient population and at least 1,000 single-family home and condo sales in the second quarter of 2024.

The biggest year-over-year decreases in typical profit margins came in the metro areas of Hilo, HI (margin down from 80.5 percent in the second quarter of 2023 to 45.3 percent in the second quarter of 2024); Port St. Luce, FL (down from 95 percent to 73.9 percent); Daphne-Fairhope, FL (down from 49.8 percent to 34 percent); Crestview–Fort Walton Beach, FL (down from 60.7 percent to 45.1 percent) and Naples, FL (down from 84.9 percent to 69.2 percent).

The biggest annual profit-margin decreases in metro areas with a population of at least 1 million in the second quarter of 2024 were in Honolulu, HI (return down from 51.8 percent to 38.5 percent); Austin, TX (down from 50.3 percent to 40.3 percent); Nashville, TN (down from 72.9 percent to 63.3 percent); Seattle, WA (down from 94.4 percent to 85 percent) and San Antonio, TX (down from 34.9 percent to 27 percent).

The biggest annual improvements in returns on investment came in Syracuse, NY (margin up from 51.6 percent in the second quarter of 2023 to 71.8 percent in the second quarter of 2024); Rockford, IL (up from 54.8 percent to 74.5 percent); Scranton, PA (up from 79.9 percent to 97.7 percent); Lansing, MI (up from 50.1 percent to 62.7 percent) and Roanoke, VA (up from 45.1 percent to 56.1 percent).

The largest annual increases in profit margins among metro areas with a population of at least 1 million came in Rochester, NY (up from 66.2 percent to 76 percent); Cleveland, OH (up from 53.5 percent to 61 percent); Hartford, CT (up from 65.8 percent to 73.3 percent); Chicago, IL (up from 39.5 percent to 46.1 percent) and Providence, RI (up from 73.3 percent to 78.8 percent).

Investment returns still exceed 50 percent in two-thirds of U.S.
Despite the latest trends, returns on investment for median-priced home sales during the second quarter of 2024 surpassed 50 percent in 106 of the metro areas analyzed (66.3 percent). That was down from almost three quarters of those areas in the second quarter of last year but far above the level of about 10 percent five years ago.

The investment return leaders among areas with a population of at least 1 million in the second quarter of this year were San Jose, CA (typical return of 109.6 percent); Seattle, WA (85 percent); San Francisco, CA (83.6 percent); Boston, MA (81.3 percent) and Miami, FL (80.3 percent).

Among areas with a population of at least 1 million, those with the lowest typical returns were in New Orleans, LA (24.4 percent); San Antonio, TX (27 percent); Houston, TX (34.8 percent); Virginia Beach, VA (37.3 percent) and Dallas, TX (37.9 percent).

Raw profits return to near-record level
The raw profit on median-priced home sales nationwide, measured in dollars, rose 10.1 percent quarterly and 5.2 percent annually during the months running from April through June of 2024. The latest raw profit of $130,712 marked the high point since a level of $135,000 in the Spring of 2022.

Typical raw profits were up quarterly in 134, or 83.8 percent, of the markets analyzed, and annually in 86, or 53.8 percent.

The biggest year-over-year increases in raw profits on typical sales among metro areas with a population of at least 1 million were in Chicago, IL (up 21.6 percent); Hartford, CT (up 18.4 percent); Rochester, NY (up 18 percent); Cleveland, OH (up 17 percent) and New York, NY (up 15 percent).

Raw profits on median-priced sales exceeded $100,000 during the second quarter in 62.5 percent of the metro areas analyzed, with 18 of the top 20 along the east or west coasts. They were led by San Jose, CA (raw profit of $836,500); San Francisco, CA ($547,000); San Diego, CA ($400,000); Los Angeles, CA ($375,500) and Barnstable, MA ($365,000).

The 30 lowest raw profits were all in the Midwest or South. The smallest were in Shreveport, LA ($8,063); Beaumont, TX ($27,266); Columbus, GA ($37,703); Lubbock, TX ($38,083) and Peoria, IL ($38,700).

Spring buying season of 2024 spurs quarterly and annual price surges
Nationwide, the median price of single-family homes and condos jumped from $335,000 in the first quarter of this year to $365,000 in the second quarter. It also was up from $344,000 in the second quarter of last year.

The typical value increased quarterly in 95.7 percent of the metro areas around the country with enough data to analyze and annually in 89.6 percent. It hit new highs in about 75 percent of those markets.

The Midwest and Northeast benefitted most from the latest price spike, with about three-quarters of the metro areas in those regions seeing gains of at least 5 percent annually.

Metro areas with the biggest year-over-year increases in median home prices were Des Moines, IA (up 16.8 percent); Trenton, NJ (up 16.2 percent); Fort Wayne, IN (up 15.2 percent); Scranton, PA (up14.3 percent) and Albany, NY (up 14.1 percent).

The largest annual median-price increases in metro areas with a population of at least 1 million were in San Jose, CA (up 11.5 percent); Detroit, MI (up 11.3 percent); Hartford, CT (up 11.1 percent); New York, NY (up 9.9 percent) and Miami, FL (up 9.7 percent).

Metro areas with a population of at least 1 million where the median home price went down most from the second quarter of last year to the same period this year were Austin, TX (down 3.1 percent); Memphis, TN (down 3 percent); Honolulu, HI (down 2.5 percent); Birmingham, AL (down 2.2 percent) and San Antonio, TX (down 1.4 percent).

Historical Median Home Sales Prices 

Homeownership tenure up slightly
Homeowners who sold in the second quarter of 2024 had owned their homes an average of 7.88 years. That was up from 7.7 years in the first quarter of 2024 and from 7.59 years in the second quarter of 2023.

Average tenure was up from the second quarter of 2023 to the same period this year in 80 percent of metro areas with sufficient data. The largest annual increases were in Lake Havasu City, AZ (tenure up 18 percent); Redding, CA (up 16 percent); Salinas, CA (up 15 percent); Manchester, NH (up 13 percent) and Vallejo, CA (up 12 percent).

The longest 35 average tenures for owners who sold in the second quarter were again in the Northeast or West regions of the U.S. They were led by Barnstable, MA (13.46 years); Bridgeport, CT (12.58 years); Hartford, CT (12.4 years); Santa Rosa, CA (12.29 years) and Boston, MA (12.25 years).

Average U.S. Homeownership Tenure

The smallest average tenures among second-quarter sellers were in Crestview–Fort Walton Beach, FL (6.55 years); Panama City, FL (6.59 years); Ocala, FL (6.61 years); Oklahoma City, OK (6.67 years) and Austin, TX (6.71 years).

Lender-owned foreclosures back down again
Home sales following foreclosures by banks and other lenders represented just 1.4 percent, or one of every 73 U.S. single-family home and condo sales in the second quarter of 2024. That was down from 1.7 percent in the first quarter of 2024 and from 1.5 percent in the second quarter of last year. The figure continues to represent just a tiny fraction of the 30.1 percent peak this century hit in early 2009 during the aftermath of the Great Recession of 2007.

Among metro areas with sufficient data, those where REO sales represented the largest portion of all sales in the second quarter of 2024 included Honolulu (5.9 percent, or one in 17 sales); Shreveport, LA (4.8 percent); St. Louis, MO (4.2 percent); Flint, MI (3.7 percent) and Baton Rouge, LA (3.3 percent).

Cash sales decline as portion of all transactions
Nationwide, all-cash purchases accounted for 39.1 percent of single-family home and condo sales in the second quarter of 2024. That was down slightly from 41.6 percent in the first quarter of 2024, although up from 37.1 percent in the second quarter of last year.

“Cash-sale levels dropped a bit in the second quarter, but remained above average as mortgage rates hovered back and forth around 7 percent for 30-year fixed loan,” Barber said. “With no sign that rates are headed down significantly, which would lower borrowing costs, we are likely to continue seeing higher portions of cash deals.”

Among metropolitan areas with sufficient data, those where all-cash sales represented the largest share of all transactions in the second quarter of 2024 included Myrtle Beach, SC (68.7 percent of all sales); Claremont–Lebanon, NH (63.6 percent); Naples, FL (61.5 percent); Utica, NY (61.2 percent) and Columbus, GA (60.8 percent).

Those where cash sales represented the smallest share of all transactions in the second quarter of 2024 included Greeley, CO (16.4 percent); Vallejo, CA (19 percent); Charleston, WV (19.2 percent); Jacksonville, NC (22 percent) and Stockton, CA (22 percent).

Institutional investment drops
Institutional investors nationwide accounted for 6 percent, or one of every 17 single-family home and condo purchases in the second quarter of 2024. That was down from 6.4 percent in the first quarter of 2024 and from 6.6 percent in the second quarter of last year.

Among states with enough data to analyze, those with the largest percentages of sales to institutional investors in the second quarter of 2024 included Tennessee (8.7 percent of all sales), Alabama (8.2 percent), Oklahoma (8.1 percent), Georgia (8.1 percent) and Mississippi (8 percent).

States with the smallest levels of sales to institutional investors in the second quarter of 2024 included Rhode Island (2.1 percent), New Hampshire (2.8 percent), Maine (3.1 percent), New York (3.3 percent) and Massachusetts (3.7 percent).

Historical Home Sales by Type

FHA-financed purchases also dip downward
Nationwide, buyers using Federal Housing Administration (FHA) loans comprised 8.3 percent of all single-family home and condo purchases in the second quarter of 2024 (one of every 12). That was down from 8.6 percent in the first quarter of 2024 and from 9.1 percent a year earlier.

Among metropolitan areas with sufficient FHA-buyer data, those with the highest levels of sales to FHA purchasers in the second quarter of 2024 included Lakeland, FL (24.2 percent of all sales); Merced, CA (23.3 percent); Bakersfield, CA (21.5 percent); Kennewick, WA (20.1 percent) and Visalia, CA (19.7 percent).

Report methodology
The ATTOM U.S. Home Sales Report provides percentages of REO sales and all sales that are sold to institutional investors and cash buyers, at the state and metropolitan statistical area. Data is also available at the county and zip code level, upon request. The data is derived from recorded sales deeds, foreclosure filings and loan data. Statistics for previous quarters are revised when each new report is issued as more deed data becomes available.

Definitions
All-cash purchase: sale where no loan is recorded at the time of sale and where ATTOM has coverage of loan data.

Homeownership tenure: for a given market and given quarter, the average time between the most recent sale date and the previous sale date, expressed in years.

Home seller price gains: the difference between the median sales price of homes in a given market in a given quarter and the median sales price of the previous sale of those same homes, expressed both in a dollar amount and as a percentage of the previous median sales price.

Institutional investor purchases: residential property sales to non-lending entities that purchased at least 10 properties in a calendar year.

REO sale: a sale of a property that occurs while the property is actively bank owned (REO).

About ATTOM
ATTOM provides premium property data to power products that improve transparency, innovation, efficiency, and disruption in a data-driven economy. ATTOM multi-sources property tax, deed, mortgage, foreclosure, environmental risk, natural hazard, and neighborhood data for more than 155 million U.S. residential and commercial properties covering 99 percent of the nation’s population. A rigorous data management process involving more than 20 steps validates, standardizes, and enhances the real estate data collected by ATTOM, assigning each property record with a persistent, unique ID — the ATTOM ID. The 30TB ATTOM Data Warehouse fuels innovation in many industries including mortgage, real estate, insurance, marketing, government and more through flexible data delivery solutions that include ATTOM Cloud, bulk file licenses, property data APIs, real estate market trends, property navigator and more. Also, introducing our newest innovative solution, making property data more readily accessible and optimized for AI applications– AI-Ready Solutions.

Media Contact:
Megan Hunt
megan.hunt@attomdata.com 

Data and Report Licensing:
datareports@attomdata.com

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SOURCE ATTOM

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CES 2025: MIFA Yukon– Outdoor Bluetooth speaker with Low-Latency intercoms

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January 10, 2025

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NEWARK, Del., Jan. 9, 2025 /PRNewswire/ — MIFA is a leading innovator in the audio industry field and the latest model Yukon will showcase at CES 2025.It is not only just a speaker with exceptional acoustics; but also boasts unique intercom functionality, making it especially suitable for team communication.

Innovative Walkie Talkie, Efficient Communication without SIM card The low-latency doesn’t rely on cellular networks when you are outdoors. Whether you’re in remote mountain or signal blind spots, ensure stable, low-latency instant communication with your teammates. Its mesh networking technology enables up to 6 devices to connect to each other keeping your team closely connected and communicating at all times, whether it’s a team hike, bike trip, or outdoor camping adventure, offering you the best safety coverage.

Excellent sound quality, immersive enjoyment equipped with large NdFeB magnet composite membrane speakers, combined with Actions DSP algorithm and MIFA Golden Ear Acoustic Team tuning , The Bass Loudness dynamic tracking technology ensures rich bass even at low volumes. Bluetooth V5.3 wireless connection allows for faster and more stable sound transmission, delivering high-quality music playback experience. In addition, the speaker is designed for outdoor use, maintaining clear and delicate sound even in harsh weather conditions. Whether it’s music playback or voice calls, you can enjoy an immersive experience.

Free to Go with Its Lightweight The Yukon is the perfect companion for any outdoor excursion with its light weight. The lightweight design makes outdoor activities easier and more convenient. Whether you hang it on your backpack or put it in your carry-on bag, it won’t weigh you down. This portable and lightweight device offers dual benefits of music and communication, making every trip more enjoyable and freeing.

Sturdy and durable with IP67 dustproof and waterproof rating Yukon adopts patented silicone membrane sealing technology, achieving an IP67 dust and water-proof rating, which enables it to work perfectly in harsh environments like sandstorms and rain. Moreover, it has passed rigorous tests including 48-hour salt spray test, making it resistant to impact, shock, and immersion. Even when exposed to extreme temperatures ranging from -15℃ to 45℃, its performance remains stable, fearlessly supporting you in various outdoor adventures.

Practical lighting illuminates outdoor life Yukon is equipped with high-brightness RGB LED lights, with a maximum brightness of 80Lm, making it suitable for night camping or hiking. The patented light guide technology ensures that the light is evenly distributed, while the yellow ambient circle light is both practical and beautiful, adding a warm touch to outdoor activities at night.

Voice Interaction, Smart and Intelligent Yukon not only supports Bluetooth connection for music and phone calls, but also features a powerful one-click wake-up function for voice assistants. With just a gentle touch, Siri and other intelligent assistants can be activated for easy natural language interaction. It makes playing music, checking information, and navigating a breeze, adding intelligence and ease to your outdoor lifestyle.

Long-lasting battery life: Enjoy uninterrupted fun! With a powerful built-in lithium battery, our device supports continuous usage for up to 10 hours, making it the perfect companion for all-day outdoor activities. Plus, the universal Type-C charging interface allows for convenient charging anytime, ensuring an unforgettable adventure that lasts as long as you do.

Aesthetic and Practical Various Accessories MIFA has designed a series of practical and diverse accessories. The magnetic detachable back clip allows the speaker to be easily secured on backpacks, tents, or other equipment, ensuring that music and intercom functions are always within reach. Equipped with a bicycle mounting adapter, it can be firmly installed on various types of frames, allowing you to enjoy music during your cycling adventures. Additionally, neck and hand straps are provided, suitable for hiking and sports, making it easy to carry and use at any time.

Breakthrough Boundaries, Continuously Innovate. Innovation is the DNA of MIFA. Three years ago, we launched the first-ever camping lantern and speaker combination product, the WildCamping lantern speaker, revolutionizing the outdoor speaker market. Today, we break boundaries yet again with the release of the MIFA Yukon multi-link walkie-talkie Bluetooth speaker, perfectly blending innovation and practicality to offer even more exciting exploration experiences for outdoor enthusiasts. Whether navigating through mountainous terrain or casually hiking outside of the city, MIFA is committed to making outdoor life more thrilling. We applaud every outdoor adventurer from the bottom of our hearts!

Contact Information
Jenny Yin
Marketing Director
Cell/WhatsApp: +86-13590212903
Email: jenny.yin@mifalife.net 

Contact Information
Chanel Yao
International Sales Manager
WhatsApp: +86-15820422237
Email: mifa-sales10@mifalife.net 

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SOURCE MIFA

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Analytic Partners Strengthens Market Position and Enhances Customer Solutions with Analyx Acquisition

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January 10, 2025

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MIAMI, Jan. 10, 2025 /PRNewswire/ — Analytic Partners, a global leader in Commercial Analytics, announced today that it has closed on the acquisition of Analyx®, a marketing analytics software and services company. With multi-national offices in Germany and Poland, Analyx has an impressive customer base of significant European companies with a focus on Germany and Switzerland. This strategic acquisition extends Analytic Partners’ penetration in Europe, and adds significant analytics and software development talent.

The acquisition of Analyx expands Analytic Partners’ ability to deliver Commercial Intelligence to major brands in Germany and throughout Europe. Analyx’s impressive customer roster has enabled the analysis of $5 billion in marketing spend over the last 12 months, with approximately 2,500 scenarios executed by customers over the last several years. The Analyx acquisition builds upon the momentum of its 2024 acquisition of Magic Numbers, a leading analytics firm in the UK, further deepening Analytic Partners’ presence in Europe.

“Analytic Partners is at the forefront of elevating marketing mix modeling by pioneering innovations that deliver a full commercial perspective. Our Commercial Decisioning Platform, GPS-Enterprise, offers decision-making tools to the world’s leading brands,” stated Nancy Smith, President and CEO of Analytic Partners. “The values and mission of the Analyx team, under the leadership of Claudio Righetti & Sascha Stürze, align perfectly with ours. Acquiring Analyx enhances our Commercial Analytics solution, extending it to more global enterprises and creating meaningful synergies that will benefit our European and global customers.”

“Joining Analytic Partners today is climbing the next S-Curve for Analyx! It enables us to further our mission to create value through advanced data science and self-service software for enterprise brands – at a truly global scale,” explained Founder and CPO, Sascha Stürze.

CEO, Claudio Righetti, added, “Joining forces with Analytic Partners aligns to the foundational vision of Analyx: Building and delivering world-class decision-support tools to enterprise customers worldwide. By joining Analytic Partners we can offer our customers a true global presence and expand the range of services offered.”

About Analytic Partners  

Recognized as a leader in both the 2024 Gartner Magic Quadrant for Marketing Mix Modeling Solutions and The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023 report, Analytic Partners provides marketing measurement and Commercial Analytics to Fortune 500 brands around the globe. We provide adaptive solutions for deeper business understanding and right-time planning and optimization – for marketing and beyond. We turn data into expertise so our customers can create powerful connections with their customers and achieve commercial success. For more information, visit analyticpartners.com.

About Analyx  

Analyx® is a European leader in Marketing ROI decision support with offices in Poland, and Germany. It has served 10 of 40 DAX companies and other European multi-nationals in recent years with its advanced data science solution for marketing budget optimization at scale. It combines an experienced data analytics team with industry-experienced consultants providing independent and impartial marketing recommendations to the CMO office. If you’d like to learn more about Analyx®, please visit: analyx.com.

View original content:https://www.prnewswire.com/apac/news-releases/analytic-partners-strengthens-market-position-and-enhances-customer-solutions-with-analyx-acquisition-302347688.html

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Tianma Introducing Wide Range of Automotive Display Technologies at CES 2025

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January 10, 2025

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Tianma, a leading global manufacturer of flat panel displays, is featuring an expanded portfolio of display technologies for the automotive market at CES, West Hall Meeting Rooms – W323, Las Vegas, Nevada, January 7-10. Highlighted OLED and Micro-LED products include: Dual-Screen Multi-Curved Color-Matched OLED Display; 3D Instrument Cluster; 12.3″ LTPS Mini-LED InvisiVue™ Display; Integrated Reflective Imaging System (IRIS) Panoramic Head-Up Display; and a new Light Field 3D-HUD.

CHINO, Calif., Jan. 9, 2025 /PRNewswire-PRWeb/ — Tianma, a leading global manufacturer of flat panel displays, is featuring an expanded portfolio of display technologies for the automotive market at CES, West Hall Meeting Rooms – W323, Las Vegas, Nevada, January 7-10.

Highlighted OLED and Micro-LED automotive products at CES 2025 include: Dual-Screen Multi-Curved Color-Matched OLED Display; 3D Instrument Cluster; 12.3″ LTPS Mini-LED InvisiVue™ Display; Integrated Reflective Imaging System (IRIS) Panoramic Head-Up Display; and a new Light Field 3D-HUD.

Highlighted OLED and Micro-LED products include: Dual-Screen Multi-Curved Color-Matched OLED Display; 3D Instrument Cluster; 12.3″ LTPS Mini-LED InvisiVue™ Display; Integrated Reflective Imaging System (IRIS) Panoramic Head-Up Display; and a new Light Field 3D-HUD.

Dual-Screen Multi-Curved Color-Matched OLED Display

Tianma’s Dual-Screen Multi-Curved Color-Matched OLED Display, developed in conjunction with Corning, offers unparalleled visual clarity in automotive applications. This innovative true-black display features a unique multi-curvature design, with a left curvature radius of R800mm for optimal driver focus, a middle curvature radius of R1140mm, and a right curvature radius of R2160mm to accommodate the passenger.

The system seamlessly bonds two color-matched 13″ OLED displays to the multi-curve cover glass made possible with Corning® ColdForm™ Technology. The result is a single, continuous screen providing an enhanced visual experience.

Equipped with advanced Stacked Layered OLED Device (SLOD) technology, this display is not only thinner and lighter but also boasts an extended lifespan, making it the perfect choice for modern vehicle interior design.

12.3″ 3D Instrument Cluster

The 12.3″ 3D Instrument Cluster is the industry’s first automotive instrument display screen that employs liquid crystal prism technology to achieve 2D/3D switchable functionality. It is also the first automotive display screen to achieve 500 pixels per inch (PPI). This instrument cluster offers real-time adjustable 3D depth, along with lossless switching between 2D and 3D modes. Additionally, the module adopts Tianma’s own light field rendering technology, providing drivers with a stable, continuous and comfortable 3D visual experience.

12.3″ LTPS High Transmissivity InvisiVue™ Mini-LED

This display features a highly transmissive decorative layer that looks like brushed metal or wood grain in the non-operating state, while the active area of the display is invisible to the user. When the display is turned on, only the image content emerges through the 80% transmissive decorative layer. The combination of a Mini-LED backlight and the high-transmissivity decorative layer yields a high-quality image for improved visual perception and user experience.

Integrated Reflective Imaging System (IRIS) Panoramic-HUD

The IRIS PHUD, independently developed by Tianma with its sophisticated optical path design, precisely projects images to the bottom edge of the vehicle’s windshield. It can adopt a triple-screen or large-size bar-shaped display layout, comprehensively covering the visual range of the driver, the center console area, and the front passenger.

Light Field 3D Head-Up Display (HUD)

The 4.1″ Light Field 3D-HUD is the industry’s first 3D-HUD display product utilizing light field rendering technology. It combines an advanced 3D picture generation unit (PGU) with an augmented reality (AR) HUD platform to provide users with realistic 3D scenes and natural depth perception effects. Compared to traditional 2D images, the 3D-HUD offers a more intuitive and immersive AR experience.

Tianma is hosting visitors at their booth in West Hall Meeting Rooms – W323. More information is also available in the Tianma press kit, accessible online at usa.tianma.com/press

About Tianma America, Inc.

Tianma America (TMA) is the leading provider of small- to medium-size display solutions to the Americas market utilizing advanced technologies and manufacturing resources of the Tianma Group Companies, which includes R&D and manufacturing locations in Chengdu, Wuhan, Xiamen, Wuhu, Shenzhen and Shanghai China. Tianma America technologies can be found in automotive cockpit and rear seat entertainment devices, smartphones, tablet PCs, industrial and medical instrumentation, wearables, home automation, household appliances, and office equipment. Additional applications include test and measurement systems, instrumentation equipment, point-of-sale and ATM systems, gaming systems, global positioning systems, radio-frequency identification devices and barcode scanners.

Tianma America’s technology portfolio comprises: Micro-LED; a-Si, LTPS and Oxide-TFT LCD; rigid, flexible and transparent AM-OLED; 3D, PCAP and In-cell/On-cell integrated touch. With a network of best-in-class distributors and value-added partners, Tianma America provides complete display module solutions for a broad base of customers and applications. For more information, visit us at usa.tianma.com or connect with us on LinkedIn.

The content in this press release, including, but not limited to, product prices and specifications, is based on the information as of the date indicated on the document, but may be subject to change without prior notice.

Media Contact

Dale Maunu, Tianma America, Inc., 1 408-816-7003, dale.maunu@tianma.com, usa.tianma.com

Bill Maurer, Macrovision, 1 215-348-1010, bill@macrovis.com, www.macrovis.com

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SOURCE Tianma America, Inc.

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