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RC Mowers takes autonomous mowing “down under” with expansion into Australia

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The robotic mower manufacturer sees this growth as proof the technology is necessary to address industry labor shortages and business challenges seen worldwide

GREEN BAY, Wis., July 24, 2024 /PRNewswire/ — RC Mowers, a leading manufacturer of robotic mowers, has expanded its Autonomous Mowing Robot (AMR)™ dealer network outside of the United States. RC Mowers is bringing autonomy to Australia through a partnership with Colbrook Industries, an industrial vegetation management machinery dealership near Melbourne.

“We’re thrilled to expand the footprint of our autonomous business outside the country. Like the US, Australian landscape companies are experiencing a severe ongoing labor shortage – and our AMRs solve that problem,” said Tim Kubista, vice president of sales and marketing for RC Mowers. “It’s a testament to our business-enhancing technology that a well-established dealership like Colbrook Industries believes our AMRs are a great solution for the Australian market. RC Mowers truly is addressing the global issue of labor shortages.”

Colbrook Industries began its professional association with RC Mowers by selling the company’s Remote-Operated Robotic Mowers prior to the development of the AMR. When Colbrook saw the potential of AMRs helping landscapers address labor shortages and profit challenges, they were eager to add the RC Mowers autonomous product to their offerings.

“Colbrook Industries prides itself on service and support to the Australian and New Zealand markets,” said Rob Plageman, the managing director of Colbrook industries. “We feel it is our responsibility to offer world-class and industry-leading products where we can, and the RC Mowers AMR does exactly this.”

Plageman said that in addition to providing a solution for the labor shortage the landscaping industry is facing worldwide, the robotic machines provide landscaping professionals with the vital data they want to help them make critical business decisions.

“The commercial land care sector is thirsty for data,” Plageman said. “The data provides much wanted visibility into the inefficiencies of a landscaping business and allows these land care professionals to design changes and implement them. When it comes to providing data, the RC Mowers AMR solution is unparalleled and a key reason every large scale land care company in our market is currently speaking with us about the AMR solution for their business.”

RC Mowers has been extending its network of AMR dealerships since the robotic mowers hit the market in 2023. Kubista said that a combination of ongoing labor challenges, desire for improved ROI, and RC Mowers’ excellent customer support system have been the driving forces behind this expansion.

“AMRs allow landscapers to scale their businesses for growth because they allow one operator to generate the same revenue as a crew of three,” Kubista said. “Our technology gives landscapers the opportunity to turn typically low-profit or no-profit mowing services into actual money-makers. RC Mowers will continue to address the real problems in the landscaping industry through industry-leading innovation, in-depth partnering, and unparalleled customer support.”

Dealers are carefully selected, provided with extensive sales and product training, and supported by the RC Mowers team during the entire sales and post-sale cycle.

About RC Mowers

Founded in 2018 and based near Green Bay, Wisconsin, closely held RC Mowers manufactures autonomous and remote-operated robotic mowers that solve the biggest challenges and improve opportunities for profitability and growth for landscaping contractors, public works departments, city, county, state and federal parks systems and roads departments, and many more. All of our robotic mowers are designed and manufactured in the United States, have a 30-day buy-back guarantee and come with a 72-hour parts shipping guarantee. We are redefining the business of mowing. For more information, visit https://www.rcmowersusa.com.

MEDIA CONTACT:

Heather Ripley
Ripley PR
865-977-1973
hripley@ripleypr.com

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SOURCE RC Mowers

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Effeect’s CEO David Ispiryan Shares Insights on Maximizing PPC Campaigns Through AI and Machine Learning in Forbes Council Post

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David Ispiryan’s Forbes Article Offers Actionable Advice for Leveraging AI in PPC Advertising

SHERIDAN, Wyo., Nov. 16, 2024 /PRNewswire-PRWeb/ — David Ispiryan, CEO of Effeect and member of the Forbes Agency Council, recently published a featured article on Forbes titled “AI And Machine Learning In PPC: How To Automate For Maximum Results.” In this insightful piece, Ispiryan shares strategies for automating PPC advertising campaigns through AI and machine learning. This article aims to equip businesses with the knowledge needed to optimize PPC performance, reduce costs, and drive higher returns.

The digital advertising space is rapidly evolving, and AI-powered tools are changing how businesses approach PPC campaigns. From automated bid management to audience segmentation and predictive analytics, Ispiryan’s article on Forbes covers the core ways that AI and machine learning are transforming PPC.

Key Highlights from David Ispiryan’s Article

AI-Powered Bid Management: Bid management can be a complex and time-intensive task in PPC campaigns. Ispiryan highlights that AI algorithms streamline this process by automatically adjusting bids based on several factors. He explains that advertisers can automate their bids for optimized conversions. “AI-driven bid management allows businesses to spend less time adjusting bids” said Ispiryan. “Tools like Smart Bidding make it easier to achieve optimal ROI by targeting the most valuable customers.”Automated Ad Creation with Dynamic Search Ads (DSAs): Ispiryan underscores the importance of Dynamic Search Ads (DSAs), which automatically create ads based on a website’s content. By targeting long-tail keywords, DSAs help businesses capture high-intent users further along in the buying process. This automation fills potential keyword gaps, reaching audiences who are ready to convert.Enhanced Audience Targeting through AI: In his article, Ispiryan explains how AI tools analyze user behavior, demographics, and search history to create customized audiences. By using tools like Google’s Custom Audiences and Facebook’s Lookalike Audiences advertisers can ensure their ads resonate with their leads.Predictive Analytics for Smarter Budget Allocation: Predictive analytics allows advertisers to anticipate user behavior and make informed budget decisions. AI-powered tools in Google Ads and Microsoft Ads use historical data to predict conversion likelihood, making it easier for businesses to allocate budgets effectively. “Predictive analytics enables businesses to target users who are most likely to convert, maximizing the effectiveness of their ad spend,” said Ispiryan. “With predictive bid adjustments, companies can stay agile, responding to market changes in real time.”Automated A/B Testing with Responsive Search Ads (RSAs): A/B testing is crucial for PPC success, and Ispiryan discusses how Google’s Responsive Search Ads (RSAs) simplify this process. By inputting multiple headlines and descriptions, Google’s AI tests and determines the most effective combinations, continuously optimizing ad performance without manual effort.

Maximizing PPC Campaigns with AI and Machine Learning

According to Ispiryan, AI and machine learning are revolutionizing PPC by automating processes that once required hours of manual work. Through actionable advice in his Forbes article, Ispiryan urges businesses to set clear goals and regularly review campaign performance to ensure their automation strategies align with their broader marketing objectives.

“Automation is a powerful tool, but it works best when complemented by human insight,” Ispiryan concluded.

Read the Full Article

To explore more on these groundbreaking PPC automation strategies, read David Ispiryan’s full article on Forbes

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Automation is a powerful tool, but it works best when complemented by human insight.

Media Contact

Bill Adams, Digital Marketing Agency, 1 3072882822, info@digitalmarketingarticle.com, https://digitalmarketingarticle.com/ 

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SOURCE Digital Marketing Agency; Digital Marketing Agency

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Minister Champagne wraps up visit to Silicon Valley

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PALO ALTO, CA, Nov. 16, 2024 /CNW/ – Today, the Honourable François-Philippe Champagne, Minister of Innovation, Science and Industry, concluded a visit to Palo Alto, California, where he met with business and tech leaders.

The Minister met with the CEO and Founder of Plug and Play, one of the world’s most active startup accelerators. He also met with the CEO and Founder of Groq, a company specializing in artificial intelligence (AI) chip technology.

Minister Champagne also met with key members of the C100, a not-for-profit association of over 400 Canadian expatriates advancing tech entrepreneurship in the Silicon Valley area.

While in Silicon Valley, Minister Champagne took the opportunity to visit the U.S. Department of Defense’s Defense Innovation Unit, which is designed to accelerate the adoption of cutting-edge commercial technologies by the U.S. military.

The Minister was also a guest speaker at the Trilateral Commission’s North American Group meeting where he was interviewed on a panel by Michael Duffy, Opinions editor at large of The Washington Post.

Quote

“Coming on the heels of the launch of the Canadian AI Safety Institute, this visit to Silicon Valley was a great opportunity to engage with tech leaders and entrepreneurs. As AI and other emerging technologies reshape national security, the economy and society at large, Canada will continue to play a central role in strengthening North America’s long-term competitiveness.”
– The Honourable François-Philippe Champagne, Minister of Innovation, Science and Industry

Associated links

Canada launches Canadian Artificial Intelligence Safety InstituteThe Trilateral Commission

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Find more services and information on the Innovation, Science and Economic Development Canada website.

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X (Twitter): @ISED_CA | Facebook: Canadian Innovation | Instagram: @cdninnovation | LinkedIn: Innovation, Science and Economic Development Canada

SOURCE Innovation, Science and Economic Development Canada

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The Mortgage Calculator Delivers Real-Time VA Loan Rates with Advanced Application Tools

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The Mortgage Calculator introduces innovative VA loan calculators and tools featuring live mortgage rates updated by the minute. These tools empower veterans and active-duty military personnel with accurate, real-time insights into VA loan programs.

MIAMI, Nov. 16, 2024 /PRNewswire-PRWeb/ — The Mortgage Calculator, a licensed lender, has launched an advanced VA mortgage calculator platform with real-time mortgage rate integration for all VA loan programs from over 100 banks and lenders. Veterans and active-duty military personnel can now access live VA mortgage rates, updated by the minute, to make precise financial decisions. This technology ensures unmatched accuracy and transparency in VA loan planning.

Offering live mortgage rates is a pivotal enhancement for borrowers. This unique feature allows veterans and active-duty personnel to make well-informed decisions, whether purchasing a home or refinancing with an IRRRL.

The platform also offers tools to calculate VA mortgage loan payments and explore refinancing options like IRRRL loans (Interest Rate Reduction Refinance Loans). These tools simplify the loan application process and provide a complete understanding of financing options available to eligible borrowers.

Key Features of the Real-Time VA Loan Platform:

Live VA Loan Rates: Borrowers can view rates updated every minute, offering precise, real-time market data for all VA loan programs from multiple banks and lenders.Interactive VA Loan Calculator: Helps users estimate monthly payments based on current live rates, including refinancing options like IRRRL.Customizable Financial Tools: Provides tailored insights into VA loan affordability, terms, and eligibility requirements.Seamless Integration Across VA Loan Programs: Supports home purchases and refinancing with clarity and transparency.

“Offering live mortgage rates is a pivotal enhancement for borrowers,” said Jose Gonzalez, CSO of The Mortgage Calculator. “This unique feature allows veterans and active-duty personnel to make well-informed decisions, whether purchasing a home or refinancing with an IRRRL.”

To experience these tools and view live VA mortgage rates, visit the dedicated VA loan calculator page. Borrowers can also calculate savings on VA refinance options with the IRRRL calculator or explore broader resources like the VA mortgage loans guide. For additional information on other mortgage products, such as construction loans, visit the homepage.

About The Mortgage Calculator

The Mortgage Calculator is a licensed Mortgage Lender (NMLS #2377459) that specializes in using technology to enable borrowers to access both Conventional and Non-QM mortgage loan programs with over 100 banks and partners. Using The Mortgage Calculator proprietary technology, borrowers can instantly price and quote thousands of mortgage loan programs in just a few clicks. Our team of over 500 licensed Mortgage Loan Originators can assist our customers with Conventional, FHA, VA and USDA mortgages as well as access thousands of mortgage programs using Alternative Income Documentation such as Bank Statement Mortgages, P&L Mortgages, Asset Based Mortgage Programs, No Ratio CDFI Loan Programs, DSCR Investor Mortgages, Commercial Mortgages, Fix and Flip Mortgages and thousands more! To apply for a mortgage please visit https://themortgagecalculator.com

Mortgage Calculator Company LLC

NMLS#: 2377459

2125 BISCAYNE BLVD SUITE 220

Miami, FL 33137

Media Contact

Kyle Hiersche, The Mortgage Calcualtor, 1 7867331993, pr@themortgagecalculator.com, https://themortgagecalculator.com

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SOURCE The Mortgage Calcualtor

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