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Optiv Report Shows Nearly 60% of Respondents Surveyed Increased Security Budgets as Most Organizations Report Cyber Breaches and Incidents

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Cyber Pros Focusing More on AI and Machine Learning to Thwart Attacks

DENVER, July 24, 2024 /PRNewswire/ — Optiv, the cyber advisory and solutions leader, has published its 2024 Threat and Risk Management Report, which examines how organizations’ cybersecurity investments and governance priorities are keeping up with the evolving threat landscape.

Based on an independent Ponemon Institute survey, the report reveals that 59% of respondents increased their cyber budgets year-over-year. Additionally, 63% of organizations with more than 5,000 employees had an average of $26 million allocated to cybersecurity investments in 2024.

The report shows a significant rise in data breaches and security incidents, with 61% of respondents experiencing a data breach or cybersecurity incident in the past two years, and 55% of respondents experiencing four or more incidents in that timeframe. These numbers highlight the urgent need for organizations to further prioritize cybersecurity investments and strategies.

Download the full report: https://www.optiv.com/insights/discover/downloads/2024-cybersecurity-threat-and-risk-management-report

“Cyber incidents are not slowing down, which means organizations must work at a speed above those of the threat actors attacking their environments. As we see security budgets increasing, many organizations are also recognizing the need to make smart investments in process and governance assessments to ensure compliance,” says Jason Lewkowicz, executive vice president and chief services officer at Optiv. “Establishing a more consistent, strategic approach to security technology, process and people management will be essential for organizational risk management and resilience.”

Additional key findings include:

Security Tool Overload — While organizations are investing in more technologies, 40% of respondents believe they have too many, hindering overall effectiveness. By contrast, only 29% feel that they have the right number of tools. This underscores the need for a strategic approach to cybersecurity investment, focusing on streamlining existing tools and ensuring a seamless technology stack integration.Top Investment Areas — The top three areas of investment for 2024 cybersecurity budgets are internal security assessments (60%), identity and access management (IAM) programs (58%) and the acquisition of additional cybersecurity tools (51%).Lack of Formal Budgeting Practices — Despite increasing budgets, only 36% of respondents have a formal approach to determining cybersecurity budgets. This lack of formal budgeting practices can lead to inefficiencies and missed opportunities to address critical security gaps.Rising SOAR Adoption — The use of security orchestration automation and response (SOAR) technology is increasing, with 73% of respondents leveraging SOAR to automate incident response activities. This automation can help security teams respond more efficiently to threats.

Artificial intelligence (AI) and machine learning (ML) capabilities are another growing focal area for cybersecurity organizations looking for ways to accelerate their threat detection, prevention and process automation capabilities to keep up with threat actors who are also using these tools.

More companies are leveraging AI in the form of use and prevention:

44% of respondents use AI/ML to prevent cyberattacks35% purchased use-case specific tools31% use existing tools34% use automated processes and audits

Optiv’s report delves deeper into best practices employed by high-performing organizations, offering valuable insights for those seeking to strengthen their cyber defenses. It also explores additional challenges, such as the inconsistency of cybersecurity incident response plans (CSIRPs), navigating cyber insurance/governance requirements and the need for improved communication of cybersecurity risks to senior management.

“Our independent research for Optiv reveals the positive steps organizations are taking to reduce risk, while also addressing the challenges they face in the evolving cyber threat landscape,” said Dr. Larry Ponemon, chairman and founder of the Ponemon Institute. “Part of the complexity organizations continue to face in dealing with threats is due to the number of ineffective technology tools. Recognizing this, IT professionals and senior leadership are becoming more cognizant of the importance in strengthening their security posture, resulting in the increase of cybersecurity budgets and allocating funds based on proven effectiveness in reducing security incidents.”

Findings from Optiv’s report are based on responses from 650 IT and cybersecurity professionals.

*This information has been updated from the June 25 release to correctly state that “nearly 60% of respondents surveyed increased security budgets.”

For the latest news and updates from Optiv, visit https://www.optiv.com/newsroom.

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Blog: https://www.optiv.com/explore-optiv-insights/blog  

Optiv Security: Secure greatness.® 
Optiv is the cyber advisory and solutions leader, delivering strategic and technical expertise to nearly 6,000 companies across every major industry. We partner with organizations to advise, deploy and operate complete cybersecurity programs from strategy and managed security services to risk, integration and technology solutions. With clients at the center of our unmatched ecosystem of people, products, partners and programs, we accelerate business progress like no other company can. At Optiv, we manage cyber risk so you can secure your full potential. For more information, visit www.optiv.com.

About Ponemon Institute:
Ponemon Institute is dedicated to independent research and education that advances responsible information and privacy management practices within business and government. Our mission is to conduct high quality, empirical studies on critical issues affecting the management and security of sensitive information about people and organizations.

We uphold strict data confidentiality, privacy and ethical research standards. We do not collect any personally identifiable information from individuals (or company identifiable information in our business research). Furthermore, we have strict quality standards to ensure that subjects are not asked extraneous, irrelevant or improper questions.

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SOURCE Optiv Security Inc.

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Effeect’s CEO David Ispiryan Shares Insights on Maximizing PPC Campaigns Through AI and Machine Learning in Forbes Council Post

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David Ispiryan’s Forbes Article Offers Actionable Advice for Leveraging AI in PPC Advertising

SHERIDAN, Wyo., Nov. 16, 2024 /PRNewswire-PRWeb/ — David Ispiryan, CEO of Effeect and member of the Forbes Agency Council, recently published a featured article on Forbes titled “AI And Machine Learning In PPC: How To Automate For Maximum Results.” In this insightful piece, Ispiryan shares strategies for automating PPC advertising campaigns through AI and machine learning. This article aims to equip businesses with the knowledge needed to optimize PPC performance, reduce costs, and drive higher returns.

The digital advertising space is rapidly evolving, and AI-powered tools are changing how businesses approach PPC campaigns. From automated bid management to audience segmentation and predictive analytics, Ispiryan’s article on Forbes covers the core ways that AI and machine learning are transforming PPC.

Key Highlights from David Ispiryan’s Article

AI-Powered Bid Management: Bid management can be a complex and time-intensive task in PPC campaigns. Ispiryan highlights that AI algorithms streamline this process by automatically adjusting bids based on several factors. He explains that advertisers can automate their bids for optimized conversions. “AI-driven bid management allows businesses to spend less time adjusting bids” said Ispiryan. “Tools like Smart Bidding make it easier to achieve optimal ROI by targeting the most valuable customers.”Automated Ad Creation with Dynamic Search Ads (DSAs): Ispiryan underscores the importance of Dynamic Search Ads (DSAs), which automatically create ads based on a website’s content. By targeting long-tail keywords, DSAs help businesses capture high-intent users further along in the buying process. This automation fills potential keyword gaps, reaching audiences who are ready to convert.Enhanced Audience Targeting through AI: In his article, Ispiryan explains how AI tools analyze user behavior, demographics, and search history to create customized audiences. By using tools like Google’s Custom Audiences and Facebook’s Lookalike Audiences advertisers can ensure their ads resonate with their leads.Predictive Analytics for Smarter Budget Allocation: Predictive analytics allows advertisers to anticipate user behavior and make informed budget decisions. AI-powered tools in Google Ads and Microsoft Ads use historical data to predict conversion likelihood, making it easier for businesses to allocate budgets effectively. “Predictive analytics enables businesses to target users who are most likely to convert, maximizing the effectiveness of their ad spend,” said Ispiryan. “With predictive bid adjustments, companies can stay agile, responding to market changes in real time.”Automated A/B Testing with Responsive Search Ads (RSAs): A/B testing is crucial for PPC success, and Ispiryan discusses how Google’s Responsive Search Ads (RSAs) simplify this process. By inputting multiple headlines and descriptions, Google’s AI tests and determines the most effective combinations, continuously optimizing ad performance without manual effort.

Maximizing PPC Campaigns with AI and Machine Learning

According to Ispiryan, AI and machine learning are revolutionizing PPC by automating processes that once required hours of manual work. Through actionable advice in his Forbes article, Ispiryan urges businesses to set clear goals and regularly review campaign performance to ensure their automation strategies align with their broader marketing objectives.

“Automation is a powerful tool, but it works best when complemented by human insight,” Ispiryan concluded.

Read the Full Article

To explore more on these groundbreaking PPC automation strategies, read David Ispiryan’s full article on Forbes

Pull Quote

Automation is a powerful tool, but it works best when complemented by human insight.

Media Contact

Bill Adams, Digital Marketing Agency, 1 3072882822, info@digitalmarketingarticle.com, https://digitalmarketingarticle.com/ 

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SOURCE Digital Marketing Agency; Digital Marketing Agency

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Minister Champagne wraps up visit to Silicon Valley

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PALO ALTO, CA, Nov. 16, 2024 /CNW/ – Today, the Honourable François-Philippe Champagne, Minister of Innovation, Science and Industry, concluded a visit to Palo Alto, California, where he met with business and tech leaders.

The Minister met with the CEO and Founder of Plug and Play, one of the world’s most active startup accelerators. He also met with the CEO and Founder of Groq, a company specializing in artificial intelligence (AI) chip technology.

Minister Champagne also met with key members of the C100, a not-for-profit association of over 400 Canadian expatriates advancing tech entrepreneurship in the Silicon Valley area.

While in Silicon Valley, Minister Champagne took the opportunity to visit the U.S. Department of Defense’s Defense Innovation Unit, which is designed to accelerate the adoption of cutting-edge commercial technologies by the U.S. military.

The Minister was also a guest speaker at the Trilateral Commission’s North American Group meeting where he was interviewed on a panel by Michael Duffy, Opinions editor at large of The Washington Post.

Quote

“Coming on the heels of the launch of the Canadian AI Safety Institute, this visit to Silicon Valley was a great opportunity to engage with tech leaders and entrepreneurs. As AI and other emerging technologies reshape national security, the economy and society at large, Canada will continue to play a central role in strengthening North America’s long-term competitiveness.”
– The Honourable François-Philippe Champagne, Minister of Innovation, Science and Industry

Associated links

Canada launches Canadian Artificial Intelligence Safety InstituteThe Trilateral Commission

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Find more services and information on the Innovation, Science and Economic Development Canada website.

Follow Innovation, Science and Economic Development Canada on social media.
X (Twitter): @ISED_CA | Facebook: Canadian Innovation | Instagram: @cdninnovation | LinkedIn: Innovation, Science and Economic Development Canada

SOURCE Innovation, Science and Economic Development Canada

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The Mortgage Calculator Delivers Real-Time VA Loan Rates with Advanced Application Tools

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The Mortgage Calculator introduces innovative VA loan calculators and tools featuring live mortgage rates updated by the minute. These tools empower veterans and active-duty military personnel with accurate, real-time insights into VA loan programs.

MIAMI, Nov. 16, 2024 /PRNewswire-PRWeb/ — The Mortgage Calculator, a licensed lender, has launched an advanced VA mortgage calculator platform with real-time mortgage rate integration for all VA loan programs from over 100 banks and lenders. Veterans and active-duty military personnel can now access live VA mortgage rates, updated by the minute, to make precise financial decisions. This technology ensures unmatched accuracy and transparency in VA loan planning.

Offering live mortgage rates is a pivotal enhancement for borrowers. This unique feature allows veterans and active-duty personnel to make well-informed decisions, whether purchasing a home or refinancing with an IRRRL.

The platform also offers tools to calculate VA mortgage loan payments and explore refinancing options like IRRRL loans (Interest Rate Reduction Refinance Loans). These tools simplify the loan application process and provide a complete understanding of financing options available to eligible borrowers.

Key Features of the Real-Time VA Loan Platform:

Live VA Loan Rates: Borrowers can view rates updated every minute, offering precise, real-time market data for all VA loan programs from multiple banks and lenders.Interactive VA Loan Calculator: Helps users estimate monthly payments based on current live rates, including refinancing options like IRRRL.Customizable Financial Tools: Provides tailored insights into VA loan affordability, terms, and eligibility requirements.Seamless Integration Across VA Loan Programs: Supports home purchases and refinancing with clarity and transparency.

“Offering live mortgage rates is a pivotal enhancement for borrowers,” said Jose Gonzalez, CSO of The Mortgage Calculator. “This unique feature allows veterans and active-duty personnel to make well-informed decisions, whether purchasing a home or refinancing with an IRRRL.”

To experience these tools and view live VA mortgage rates, visit the dedicated VA loan calculator page. Borrowers can also calculate savings on VA refinance options with the IRRRL calculator or explore broader resources like the VA mortgage loans guide. For additional information on other mortgage products, such as construction loans, visit the homepage.

About The Mortgage Calculator

The Mortgage Calculator is a licensed Mortgage Lender (NMLS #2377459) that specializes in using technology to enable borrowers to access both Conventional and Non-QM mortgage loan programs with over 100 banks and partners. Using The Mortgage Calculator proprietary technology, borrowers can instantly price and quote thousands of mortgage loan programs in just a few clicks. Our team of over 500 licensed Mortgage Loan Originators can assist our customers with Conventional, FHA, VA and USDA mortgages as well as access thousands of mortgage programs using Alternative Income Documentation such as Bank Statement Mortgages, P&L Mortgages, Asset Based Mortgage Programs, No Ratio CDFI Loan Programs, DSCR Investor Mortgages, Commercial Mortgages, Fix and Flip Mortgages and thousands more! To apply for a mortgage please visit https://themortgagecalculator.com

Mortgage Calculator Company LLC

NMLS#: 2377459

2125 BISCAYNE BLVD SUITE 220

Miami, FL 33137

Media Contact

Kyle Hiersche, The Mortgage Calcualtor, 1 7867331993, pr@themortgagecalculator.com, https://themortgagecalculator.com

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View original content to download multimedia:https://www.prweb.com/releases/the-mortgage-calculator-delivers-real-time-va-loan-rates-with-advanced-application-tools-302306757.html

SOURCE The Mortgage Calcualtor

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