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Grace Hill Acquires The Shadow Agency to Leverage Mystery Shopping Expertise

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4 months ago

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Move positions Grace Hill to expand and evolve solutions for the multifamily industry

IRVING, Texas, July 24, 2024 /PRNewswire/ — Grace Hill, the innovator of talent and performance management solutions for commercial and multifamily real estate, today announced the acquisition of The Shadow Agency, a full-service mystery shopping company providing services to numerous industries, including multifamily real estate, home building and retail operations. The companies will combine technology, solutions and personnel to offer an elevated mystery shopping experience for its customers.

Mystery shopping captures valuable data about the customer shopping experience across several industries. For multifamily, operators utilize this service to capture essential insights and data about the renter experience, enabling them to gain an accurate understanding of their staff and operational performance. Grace Hill is committed to providing best-in-class solutions to improve property performance and development, and this partnership will enable a superior mystery shopping experience, recorded telephone shopping and traditional onsite evaluations.

“The Shadow Agency CEO Russell Wood and his team have developed a world-class mystery shopping business with a deep understanding of the housing industry, including multifamily,” said Grace Hill’s CEO, Kendall Pretzer. “This acquisition will leverage the expertise of both companies and we are confident that together, we are better positioned to serve the mystery shopping industry as a whole and continue to exceed real estate’s current mystery shopping capabilities. The customer-first approach to service at The Shadow Agency, as well as the company’s core values and mission, align perfectly with Grace Hill’s.”

Established in 1994, The Shadow Agency offers a first-rate customer experience with over a 95% completion rate. The agency pioneered the video mystery shopping industry and then expanded to provide customers with a diverse mix of mystery shops, including video, in-person, phone, virtual and the internet. The Shadow Agency employees will join the Grace Hill brand.

“The decision to join the Grace Hill family was an easy one. Grace Hill and The Shadow Agency both understand the immense value of tangible feedback in multifamily and CRE, as well as building strong relationships with customers. We have come to know and trust the company and its leadership team,” Wood said. “This partnership will enable us to build upon the goal of improving operations while delivering critical insights for owners and operators.”

Grace Hill has created a new mystery shopping department headed by Jennifer Blankenship, who currently serves as the company’s vice president of support services. This latest acquisition by Grace Hill, a subsidiary of Aurora Capital Partners, continues to broaden the company’s mystery shopping solutions. In 2022, Grace Hill acquired mystery shopping provider Ellis.

About Aurora Capital Partners
Aurora Capital Partners is a leading private equity firm focused principally on control investments in middle-market companies with leading market positions, stable industry dynamics, attractive business model characteristics and actionable opportunities for growth in partnership with management. Aurora provides unique resources to its portfolio companies through its Strategy & Operations Program and its team of experienced operating advisors. Aurora’s investors include leading public and corporate pension funds, endowments and foundations active in private equity investing. For more information about Aurora Capital Partners, visit: www.auroracap.com.

About Grace Hill
Grace Hill provides technology-enabled performance solutions that help owners and operators of real estate properties increase property performance, reduce operating risk and grow top talent. Its industry-leading solutions covering policy, training, assessment, survey and data-driven insights are bolstered by years of real estate experience, in-depth service-level expertise and outstanding customer support. Today, more than 500,000 real estate professionals from more than 2,300 companies rely on talent performance solutions from Grace Hill. Visit us at gracehill.com or on LinkedIn.

About The Shadow Agency
The Shadow Agency is a nationwide full-service Mystery Shopping company serving various industries, including property management companies, new home builders and retail operations. Since pioneering Video Mystery Shopping in 1994, The Shadow Agency has led the industry with innovative solutions, including web-based reporting and secure server content distribution. Clients leverage mystery shopping services to capture crucial data on customer experiences in order to enhance performance. The agency offers video mystery shopping, recorded telephone shopping, and traditional onsite evaluations. To learn more, visit theshadowagency.com.

View original content:https://www.prnewswire.com/news-releases/grace-hill-acquires-the-shadow-agency-to-leverage-mystery-shopping-expertise-302204736.html

SOURCE Grace Hill

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Effeect’s CEO David Ispiryan Shares Insights on Maximizing PPC Campaigns Through AI and Machine Learning in Forbes Council Post

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12 minutes ago

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November 17, 2024

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David Ispiryan’s Forbes Article Offers Actionable Advice for Leveraging AI in PPC Advertising

SHERIDAN, Wyo., Nov. 16, 2024 /PRNewswire-PRWeb/ — David Ispiryan, CEO of Effeect and member of the Forbes Agency Council, recently published a featured article on Forbes titled “AI And Machine Learning In PPC: How To Automate For Maximum Results.” In this insightful piece, Ispiryan shares strategies for automating PPC advertising campaigns through AI and machine learning. This article aims to equip businesses with the knowledge needed to optimize PPC performance, reduce costs, and drive higher returns.

The digital advertising space is rapidly evolving, and AI-powered tools are changing how businesses approach PPC campaigns. From automated bid management to audience segmentation and predictive analytics, Ispiryan’s article on Forbes covers the core ways that AI and machine learning are transforming PPC.

Key Highlights from David Ispiryan’s Article

AI-Powered Bid Management: Bid management can be a complex and time-intensive task in PPC campaigns. Ispiryan highlights that AI algorithms streamline this process by automatically adjusting bids based on several factors. He explains that advertisers can automate their bids for optimized conversions. “AI-driven bid management allows businesses to spend less time adjusting bids” said Ispiryan. “Tools like Smart Bidding make it easier to achieve optimal ROI by targeting the most valuable customers.”Automated Ad Creation with Dynamic Search Ads (DSAs): Ispiryan underscores the importance of Dynamic Search Ads (DSAs), which automatically create ads based on a website’s content. By targeting long-tail keywords, DSAs help businesses capture high-intent users further along in the buying process. This automation fills potential keyword gaps, reaching audiences who are ready to convert.Enhanced Audience Targeting through AI: In his article, Ispiryan explains how AI tools analyze user behavior, demographics, and search history to create customized audiences. By using tools like Google’s Custom Audiences and Facebook’s Lookalike Audiences advertisers can ensure their ads resonate with their leads.Predictive Analytics for Smarter Budget Allocation: Predictive analytics allows advertisers to anticipate user behavior and make informed budget decisions. AI-powered tools in Google Ads and Microsoft Ads use historical data to predict conversion likelihood, making it easier for businesses to allocate budgets effectively. “Predictive analytics enables businesses to target users who are most likely to convert, maximizing the effectiveness of their ad spend,” said Ispiryan. “With predictive bid adjustments, companies can stay agile, responding to market changes in real time.”Automated A/B Testing with Responsive Search Ads (RSAs): A/B testing is crucial for PPC success, and Ispiryan discusses how Google’s Responsive Search Ads (RSAs) simplify this process. By inputting multiple headlines and descriptions, Google’s AI tests and determines the most effective combinations, continuously optimizing ad performance without manual effort.

Maximizing PPC Campaigns with AI and Machine Learning

According to Ispiryan, AI and machine learning are revolutionizing PPC by automating processes that once required hours of manual work. Through actionable advice in his Forbes article, Ispiryan urges businesses to set clear goals and regularly review campaign performance to ensure their automation strategies align with their broader marketing objectives.

“Automation is a powerful tool, but it works best when complemented by human insight,” Ispiryan concluded.

Read the Full Article

To explore more on these groundbreaking PPC automation strategies, read David Ispiryan’s full article on Forbes

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Automation is a powerful tool, but it works best when complemented by human insight.

Media Contact

Bill Adams, Digital Marketing Agency, 1 3072882822, info@digitalmarketingarticle.com, https://digitalmarketingarticle.com/ 

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SOURCE Digital Marketing Agency; Digital Marketing Agency

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Minister Champagne wraps up visit to Silicon Valley

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5 hours ago

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November 16, 2024

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PALO ALTO, CA, Nov. 16, 2024 /CNW/ – Today, the Honourable François-Philippe Champagne, Minister of Innovation, Science and Industry, concluded a visit to Palo Alto, California, where he met with business and tech leaders.

The Minister met with the CEO and Founder of Plug and Play, one of the world’s most active startup accelerators. He also met with the CEO and Founder of Groq, a company specializing in artificial intelligence (AI) chip technology.

Minister Champagne also met with key members of the C100, a not-for-profit association of over 400 Canadian expatriates advancing tech entrepreneurship in the Silicon Valley area.

While in Silicon Valley, Minister Champagne took the opportunity to visit the U.S. Department of Defense’s Defense Innovation Unit, which is designed to accelerate the adoption of cutting-edge commercial technologies by the U.S. military.

The Minister was also a guest speaker at the Trilateral Commission’s North American Group meeting where he was interviewed on a panel by Michael Duffy, Opinions editor at large of The Washington Post.

Quote

“Coming on the heels of the launch of the Canadian AI Safety Institute, this visit to Silicon Valley was a great opportunity to engage with tech leaders and entrepreneurs. As AI and other emerging technologies reshape national security, the economy and society at large, Canada will continue to play a central role in strengthening North America’s long-term competitiveness.”
– The Honourable François-Philippe Champagne, Minister of Innovation, Science and Industry

Associated links

Canada launches Canadian Artificial Intelligence Safety InstituteThe Trilateral Commission

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Find more services and information on the Innovation, Science and Economic Development Canada website.

Follow Innovation, Science and Economic Development Canada on social media.
X (Twitter): @ISED_CA | Facebook: Canadian Innovation | Instagram: @cdninnovation | LinkedIn: Innovation, Science and Economic Development Canada

SOURCE Innovation, Science and Economic Development Canada

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The Mortgage Calculator Delivers Real-Time VA Loan Rates with Advanced Application Tools

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6 hours ago

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November 16, 2024

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The Mortgage Calculator introduces innovative VA loan calculators and tools featuring live mortgage rates updated by the minute. These tools empower veterans and active-duty military personnel with accurate, real-time insights into VA loan programs.

MIAMI, Nov. 16, 2024 /PRNewswire-PRWeb/ — The Mortgage Calculator, a licensed lender, has launched an advanced VA mortgage calculator platform with real-time mortgage rate integration for all VA loan programs from over 100 banks and lenders. Veterans and active-duty military personnel can now access live VA mortgage rates, updated by the minute, to make precise financial decisions. This technology ensures unmatched accuracy and transparency in VA loan planning.

Offering live mortgage rates is a pivotal enhancement for borrowers. This unique feature allows veterans and active-duty personnel to make well-informed decisions, whether purchasing a home or refinancing with an IRRRL.

The platform also offers tools to calculate VA mortgage loan payments and explore refinancing options like IRRRL loans (Interest Rate Reduction Refinance Loans). These tools simplify the loan application process and provide a complete understanding of financing options available to eligible borrowers.

Key Features of the Real-Time VA Loan Platform:

Live VA Loan Rates: Borrowers can view rates updated every minute, offering precise, real-time market data for all VA loan programs from multiple banks and lenders.Interactive VA Loan Calculator: Helps users estimate monthly payments based on current live rates, including refinancing options like IRRRL.Customizable Financial Tools: Provides tailored insights into VA loan affordability, terms, and eligibility requirements.Seamless Integration Across VA Loan Programs: Supports home purchases and refinancing with clarity and transparency.

“Offering live mortgage rates is a pivotal enhancement for borrowers,” said Jose Gonzalez, CSO of The Mortgage Calculator. “This unique feature allows veterans and active-duty personnel to make well-informed decisions, whether purchasing a home or refinancing with an IRRRL.”

To experience these tools and view live VA mortgage rates, visit the dedicated VA loan calculator page. Borrowers can also calculate savings on VA refinance options with the IRRRL calculator or explore broader resources like the VA mortgage loans guide. For additional information on other mortgage products, such as construction loans, visit the homepage.

About The Mortgage Calculator

The Mortgage Calculator is a licensed Mortgage Lender (NMLS #2377459) that specializes in using technology to enable borrowers to access both Conventional and Non-QM mortgage loan programs with over 100 banks and partners. Using The Mortgage Calculator proprietary technology, borrowers can instantly price and quote thousands of mortgage loan programs in just a few clicks. Our team of over 500 licensed Mortgage Loan Originators can assist our customers with Conventional, FHA, VA and USDA mortgages as well as access thousands of mortgage programs using Alternative Income Documentation such as Bank Statement Mortgages, P&L Mortgages, Asset Based Mortgage Programs, No Ratio CDFI Loan Programs, DSCR Investor Mortgages, Commercial Mortgages, Fix and Flip Mortgages and thousands more! To apply for a mortgage please visit https://themortgagecalculator.com

Mortgage Calculator Company LLC

NMLS#: 2377459

2125 BISCAYNE BLVD SUITE 220

Miami, FL 33137

Media Contact

Kyle Hiersche, The Mortgage Calcualtor, 1 7867331993, pr@themortgagecalculator.com, https://themortgagecalculator.com

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View original content to download multimedia:https://www.prweb.com/releases/the-mortgage-calculator-delivers-real-time-va-loan-rates-with-advanced-application-tools-302306757.html

SOURCE The Mortgage Calcualtor

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