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Resonate Unveils 2024 Voter Landscape Report Highlighting 10 Key Voter Segments for Presidential Election Strategies

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AI-driven data identifies critical voter groups and priorities for campaigns and candidates during tumultuous approach to U.S. presidential election

RESTON, Va., July 23, 2024 /PRNewswire/ — Resonate, the leader in AI-powered voter data and intelligence, has released its highly anticipated Voter Landscape Report ahead of the 2024 presidential election. The research represents a leap forward in how segmentation is conducted, replacing time-consuming manual processes or costly consultancy firms with precise findings generated through rAI, Resonate’s powerful AI data engine. Leveraging four primary data sources, including the nation’s largest continuous voter study, and analyzing thousands of data points on today’s most relevant political and policy issues, Resonate identified 10 unique voter segments crucial for campaigns to target and engage as they race to the finish line of the election cycle.

“With the political landscape rapidly shifting by the day, it is now more critical than ever to effectively engage persuadable voter segments from both parties to succeed in the 2024 presidential election,” said Bryan Gernert, CEO of Resonate. “This election will be won by those who best understand the voter and our insights, with more than 2,300 political data attributes, give campaigns a decisive advantage.”

Resonate’s precise, AI-powered data, which has accurately predicted the results of several previous elections, provides campaigns with critical voter insights as the candidate landscape evolves. Armed with voter intelligence and powered with accurate media targeting data, Resonate ensures voters are accurately reached as their sentiment, behaviors and media consumption continuously evolve.  By providing thousands of individual-level insights on every eligible voter — from party affiliation and policy positions to psychological drivers and personal values — these voter segments and any custom segments are available for immediate activation, allowing campaigns to connect with voters on the issues that matter most, exactly when it matters most.

The Resonate 2024 Voter Landscape segments are:

Progressive Professionals: Left-leaning individuals focused on mental health care, climate change, and poverty, married with high incomes and white-collar jobs, active on LinkedIn, Reddit, and NextDoor, supporting policies like increased taxes on capital gains and universal background checks for guns, with an 81% approval of the Biden administration.Safety-Net Seniors: Left-leaning retirees prioritizing climate change and veterans’ support, preferring traditional media, supporting policies like Social Security cuts and new gun regulations, strongly endorsing Medicare and Social Security, with an 88% approval of the Biden administration.Cynical Centrists: Socially conservative, fiscally moderate left-leaning Millennials in urban areas, prioritizing faith, family, and blue-collar jobs, concerned about tax increases, holding strong views on pro-life policies and parental control in education, with less focus on healthcare and workers’ rights.Money-Minded Undecideds: Retired Boomer homemakers with incomes under $25K, prioritizing ethical shopping and bargain hunting, supporting policies on entitlements, healthcare, and strict gun control, advocating for affordable prescription drugs and increased corporate regulation.Cyber Crusaders: Affluent, educated Millennials, often business owners with incomes over $150K, prioritizing religious services, travel, and social media engagement, supporting views like abolishing the death penalty, student loan forgiveness, and zoning laws for multi-family homes.Gen-Z Zealots: Gen Z students heavily engaged with smartphones and social media, supporting pro-choice and LGBTQ+ brands, advocating for environmental regulations, and backing policies including abortion rights, student loan cancellation, higher minimum wage, new gun regulations, and equality issues.Non-Voting Neutrals: Politically disengaged Gen Xers, unregistered to vote, lacking strong political opinions, facing rising costs with minimal media and social platform engagement, attributing inflation to reliance on government benefits rather than work.National Debt Hawks: Right-leaning Gen X professionals in white-collar roles with incomes over $150K, engaging with LinkedIn and traditional media, concerned about partisan politics, national debt, and supporting US military aid to Israel and Ukraine while opposing Trump’s 2024 candidacy.Family-First Millennials: Diverse GOP Millennial parents passionate about mental healthcare and supporting underprivileged youth, engaging heavily with social media, and supporting policies including education, job creation, tax cuts, healthcare reform, and family support.Immigration Conservative Enforcers: Retired Boomer conservative Protestants with incomes of $25K$50K, supporting pro-Israel brands and prioritizing cancer research and veteran care, advocating for immigration and defense policies, stricter borders, fossil fuel production, abortion bans, and active in voting.

Learn more about the findings of the report in a live presentation Wednesday, July 24 at 2pm EST. Register online here.

For more information, please visit www.resonate.com.

About Resonate
Headquartered in Reston, VA, Resonate is the leader in AI-powered data and intelligence, delivering proprietary, privacy-safe consumer and voter data for insights, analysis and activation. The Resonate data set includes more than 15,000 rich, relevant, real-time data points that holistically describe more than 250M U.S. individuals. Resonate data is delivered directly through top demand side platform (DSP) providers, data append and licensing, the Resonate Ignite platform or through Resonate Managed Media Services. Hundreds of companies and campaigns use Resonate to drive more effective marketing strategy and execution fueled by a more comprehensive understanding of their audience that extends beyond traditional demographics, psychographics and behavioral data to uncover why people choose, buy, or support certain brands, products, candidates or causes.

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ChoiceCash publishes two new data studies highlighting title loan application trends

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VAN NUYS, Calif., Sept. 27, 2024 /PRNewswire/ — ChoiceCash, a leading title loan brand offering auto equity loans to subprime borrowers in more than 20 states, has published two new data studies highlighting title loan application trends.

Published on September 10th 2024, the first data study covering average credit scores for title loan applicants reveals that the ChoiceCash product offers consumer credit to applicants with a credit profile that is well below the national average. The product-wide credit score average of 557.6 for year-to-date applications through end of August is largely consistent for applicants from all regions within the United States, ranging from 545.3 in the Northeast to 559.6 in the West.

Published on September 18th 2024, the second data study highlights title loan customer payment trends by payment method, region and loan disbursement method. This study reveals that ChoiceCash title loan customers have a clear preference for making payments using electronic payment channels, accounting for more than 90% of payments. Looking at payment channel preferences based on how the loan proceeds were disbursed at the inception of the loan, the study finds that customers’ preferences for receiving loan funds also reflect in the channels they choose for making loan payments. The study concludes that ChoiceCash’s online title loan product offer, which includes multiple ways to both receive loan proceeds and make loan payments, allows title loan customers to transact consistent with their financial preferences.

About ChoiceCash:

ChoiceCash is a vehicle-secured loan option for borrowers from all walks of life. Serving customers in more than 20 states, ChoiceCash has grown to be a premier funding option, with more than a million loan inquiries processed.

The ChoiceCash loan is made by Capital Community Bank, a Utah Charted bank, located in Provo, Utah, Member FDIC. All loans will be serviced by LoanMart. Loan proceeds are intended primarily for personal, family and household purposes. All loan applications are subject to meeting Capital Community Bank’s credit criteria, which include providing acceptable property as collateral. Customers need to demonstrate ability to repay the loan.

Contact information: media@choicecash.com

View original content:https://www.prnewswire.com/news-releases/choicecash-publishes-two-new-data-studies-highlighting-title-loan-application-trends-302261650.html

SOURCE ChoiceCash Title Loans

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TELUS Acquires Additional Shares of TELUS Digital

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VANCOUVER, BC, Sept. 27, 2024 /PRNewswire/ – TELUS Corporation (“TELUS”) today announced that it has acquired, through a wholly owned subsidiary, an aggregate of 2,593,631 subordinate voting shares (the “Purchased Shares”) in the capital of TELUS International (Cda) Inc. (“TELUS Digital”) by way of market purchases over the facilities of the Toronto Stock Exchange. As a result of the acquisition of these subordinate voting shares, TELUS has acquired an additional 2.35% interest in the TELUS Digital subordinate voting shares since TELUS’ prior early warning report filed on August 16, 2024. When added to the 4,031,191 subordinate voting shares held prior to the last report, TELUS now holds approximately 5.99% of the outstanding subordinate voting shares.

“We continue to hold confidence in TELUS Digital and its long term profitable growth strategy,” said Darren Entwistle, President and CEO of TELUS. “In recognition of the considerable opportunities ahead, we are once again increasing our existing share ownership of the subordinate voting shares in the public market. These purchases are not part of a strategy to privatize the business, but rather, a reflection of our strong belief in the meaningful and sustainable value that TELUS Digital will create for stakeholders in the years to come.”

The purchase of the Purchased Shares is being made pursuant to the normal course purchase exemption set forth in section 4.1 of National Instrument 62-104.

Before giving effect to the purchase subsequent to our August 15th news release, TELUS held an aggregate of 152,004,019 multiple voting shares of TELUS Digital and 4,031,191 subordinate voting shares. These securities represented approximately 92.5% of the outstanding multiple voting shares and 86.9% of the outstanding voting rights attached to all shares of TELUS Digital and approximately 56.8% of the total shares outstanding, reflecting the conversion by Riel B.V. of multiple voting shares into subordinate voting shares. The 2,593,631 Purchased Shares were acquired at an average purchase price of C$4.90, representing a total additional investment, before trading commissions, of C$12,703,197. After giving effect to the market purchases, TELUS holds an aggregate of 152,004,019 multiple voting shares and 6,624,822 subordinate voting shares. The shares held by TELUS now represent approximately 92.5% of the outstanding multiple voting shares, 6.0% of the outstanding subordinate voting shares, 57.7% of the outstanding shares of TELUS Digital and 87.0% of the outstanding voting rights of TELUS Digital. The multiple voting shares of TELUS Digital may be converted into subordinate voting shares on a one-for-one basis at any time.

TELUS purchased the Purchased Shares for investment purposes and may or may not purchase or sell multiple voting shares, subordinate voting shares or other securities of TELUS Digital in the future on the open market or in private transactions, depending on market conditions and other factors. TELUS currently has no other plans or intentions that relate to its investment in TELUS Digital. Depending on market conditions, general economic and industry conditions, TELUS Digital’s business and financial condition and/or other relevant factors, TELUS may at any time develop other plans or intentions in the future relating to one or more of the above items. A copy of the early warning report to be filed by TELUS in connection with the acquisition will be available on TELUS Digital’s profile on SEDAR+ at sedarplus.ca. Alternatively, you may contact TELUS Investor Relations at 1-800-667-4871 in order to obtain a copy of the report.

The headquarters and principal executive offices of TELUS Digital are located at Floor 5, 510 West Georgia Street, Vancouver, British Columbia, Canada V6B 0M3

About TELUS

TELUS (TSX: T, NYSE: TU) is a dynamic, world-leading communications technology company with more than $20 billion in annual revenue and over 19 million customer connections spanning wireless, data, IP, voice, television, entertainment, video, and security. Our social purpose is to leverage our global-leading technology and compassion to drive social change and enable remarkable human outcomes. Our longstanding commitment to putting our customers first fuels every aspect of our business, making us a distinct leader in customer service excellence and loyalty. The numerous, sustained accolades TELUS has earned over the years from independent, industry-leading network insight firms showcase the strength and speed of TELUS’ global-leading networks, reinforcing our commitment to provide Canadians with access to superior technology that connects us to the people, resources and information that make our lives better.

Operating in 32 countries around the world, TELUS Digital Experience (TSX and NYSE: TIXT) is a leading digital customer experience innovator that designs, builds, and delivers next-generation solutions, including AI and content moderation, for global and disruptive brands across strategic industry verticals, including tech and games, communications and media, eCommerce and fintech, banking, financial services and insurance, healthcare, and others.

TELUS Health is a global healthcare leader, which provides employee and family primary and preventive healthcare and wellbeing solutions. Our TELUS team, along with our 100,000 health professionals, are leveraging the combination of TELUS’ strong digital and data analytics capabilities with our unsurpassed client service to dramatically improve remedial, preventive and mental health outcomes covering over 75 million lives, and growing, around the world. As the largest provider of digital solutions and digital insights of its kind, TELUS Agriculture & Consumer Goods enables efficient and sustainable production from seed to store, helping improve the safety and quality of food and other goods in a way that is traceable to end consumers.

Driven by our determination and vision to connect all citizens for good, our deeply meaningful and enduring philosophy to give where we live has inspired TELUS and our team to contribute $1.7 billion, including 2.2 million days of service since 2000. This unprecedented generosity and unparalleled volunteerism have made TELUS the most giving company in the world. Together, let’s make the future friendly.

For more information about TELUS, please visit telus.com, follow us at @TELUSNews on X and @Darren_Entwistle on Instagram.

Investor Relations
Robert Mitchell
(647) 837-1606
ir@telus.com

Ian McMillan
(604) 317-8768
ir@telus.com 

Media Relations
Steve Beisswanger
(514) 865-2787
Steve.Beisswanger@telus.com

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Observo AI, the AI-Powered Telemetry Data Pipeline, Joins the Azure Marketplace

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Observo AI, the AI-powered security and observability telemetry pipeline is now available on Azure Marketplace.

FREMONT, Calif., Sept. 27, 2024 /PRNewswire-PRWeb/ — Observo AI, a pioneer in creating security and observability data pipelines powered by Artificial Intelligence, today announced a partnership with Microsoft and the availability of Observo on Azure Marketplace. This will make it easier for Azure customers to quickly adopt Observo to help control costs, manage data sprawl, boost productivity, and identify and resolve critical incidents faster.

There is huge growth in data sent to analytics platforms by security teams. Costs for MS Sentinel are increasing at an untenable pace. Azure customers now have access to Observo AI through Azure Marketplace to optimize this data, route it to Sentinel, and save as much as 50% on SIEM costs.

Customers can now deploy Observo AI at speed while benefiting from Azure’s trusted and secure infrastructure, as well as its global commercial footprint. Availability on the Azure Marketplace will enable seamless purchasing and invoicing, with customers able to use their existing Microsoft Azure Consumption Commitment (MACC) to purchase Observo AI.

“Many of our customers who have moved to Azure are experiencing a huge increase in telemetry data sent to analytics platforms by Security and DevOps teams. Expenditures on tools like Microsoft Sentinel are increasing at an untenable pace,” said Ricky Arora, Co-Founder and COO of Observo AI. “Azure Cloud customers now have access to Observo AI through the Azure Marketplace to optimize this data, route it to Sentinel or any other analytics tool, and save as much as 50% on security costs.”

“Observo AI, available on the Azure Marketplace, offers a solution for Microsoft Azure and Sentinel customers struggling with the relentless growth of security data,” said Jatinder Mann, CEO of Cetark, a cyber security services company specializing in Microsoft Security portfolio. “Observo AI empowers Security teams to optimize costs, speed incident response, and ensure robust security and compliance with a seamless, fast, and easy purchase option through the Azure Marketplace.”

Learn More

For more details on how Azure customers can take advantage of Observo AI’s AI-powered pipelines, read the complete announcement on the Observo AI blog. Visit the Observo AI Website at www.observo.ai Watch the Observo AI explainer video at https://vimeo.com/899662669

About Observo AI

Observo AI was created to help solve the biggest telemetry data problems. Observo helps reduce security costs by 50% or more while resolving incidents more than 40% faster. Our AI-Powered Observability Pipeline helps break-free from static, rules-based pipelines. Observo automates security and observability with a pipeline that constantly learns and improves. Minimize risks, enhance visibility, protect sensitive data, and stay in compliance with Observo AI.

Media Contact

Bryan Turriff, Observo AI, 1 5014129978, bryan@observo.ai, www.observo.ai

View original content to download multimedia:https://www.prweb.com/releases/observo-ai-the-ai-powered-telemetry-data-pipeline-joins-the-azure-marketplace-302260671.html

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