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Jake Paul’s W Raises $14 Million in Seed and Series A Funding Led by Shrug Capital and Anti Fund to Reinvigorate Men’s Personal Care Aisle

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On track to hit north of $50M in its first year, W is already breaking records as the best launch in Walmart’s ‘Emerging Brands’ category

MIAMI, July 23, 2024 /PRNewswire/ — W, the men’s personal care brand from Jake Paul made to smell great and designed to work harder, today announced it has raised a Series A led by Shrug Capital. Valued north of $150 million, W has raised $14 million in funding to-date, inclusive of seed financing and incubation from Anti Fund. Prominent co-investors include Range Group, 305 Ventures, Uphonest Capital, Quiet Capital and Palm Tree Crew, with participation from individuals including Celsius’ CEO John Fieldly, Fanatic’s CEO Michael Rubin, Lil Durk, Nick Kyrgios, Naomi Osaka, and Carter Reum and Paris Hilton.

“It’s incredibly important to me that W fill the void that’s been apparent in the men’s personal care category for decades,” said Jake Paul, Founder of W. “Everything W does is different — from driving record sales in under a month to our forward-thinking approach to creator partnerships. Our funding to date reflects our investors’ confidence in the immense opportunity we have to build a new type of legacy brand in unique and unexpected ways. I invested my own capital into this company along with my partner and Co-Founder Geoffrey Woo because we strongly believe in W’s runway to achieve a massive and successful future.”

Launched last month exclusively at Walmart, W is already breaking records as the retailer’s best launch in its ‘Emerging Brands’ category history, blowing past seven figures in sales and on track to hit north of $50 million in sales by the end of its first year. W will use the capital to support both SKU and retailer expansion as the company continues on its mission to reinvigorate the men’s personal care aisle through its better-for-you products at a great value.

“The industry is riddled with legacy players that are taking antiquated approaches and in turn are losing market and mindshare,” said Moshe Lifschitz, Shrug Capital’s Managing Partner. “When we think about brands that will shape the next generation of household brands, W has all the characteristics. We are extremely excited to partner with Jake, Woodie, and Geoff and look forward to the many wins to come.”

W has also assembled an all-star team of W Co-Owners — a roster of celebrity and influential brand ambassadors who embody the winning spirit in their respective industries. The equity holders announced to-date include MMA champion and ESPN’s 2024 Best UFC Fighter recipient, Sean O’Malley and hip-hop megastar, Rubi Rose, with more Co-owners to be announced soon. The goal of the Co-Owners is to bring together people Paul admires who represent hard work, ambition, and do things differently across their unique domains of expertise.

“We realized the typical direct-to-consumer playbook wasn’t right for us and instead decided to launch retail-first with Walmart, America’s biggest retailer,” said W’s CEO and Co-Founder, Woodie Hillyard. “I’m extremely excited to see that consumers are reacting so positively to W since our launch just last month. We’re looking forward to expanding our consumer touchpoints and breaking records as one of the biggest CPG brands to hit the market.”

For more information, visit www.getw.com and follow @itscalledw on Instagram and TikTok.

About W
W is a men’s personal care brand founded by pro-boxer, entrepreneur and digital creator, Jake Paul, that is made to smell great and designed to work harder. Founded to give men the confidence to win in all pursuits of life, W’s better-for-you products are designed to work hard when you need them most. Offering a range of accessibly priced products for hair, body, and face, W products are vegan, cruelty-free, and formulated without phthalates, parabens, harsh sulfates, or artificial dyes. W’s formulas are infused with vitamins like Magnesium, Biotin, and Vitamin E to nourish hair and skin. The collection is available in three uplifting scents that were developed with mood-boosting fragrances. W can be found nationwide at Walmart and on Walmart.com. For more information, visit www.getw.com.

About Shrug Capital
Shrug Capital invests in culturally relevant companies and has an impressive portfolio in the consumer space including MrBeast’s Feastables and Liquid Death. The firm was founded in 2018 and is led by Niv Dror and Moshe Lifschitz. Shrug manages over $125 million in AUM and invests across a variety of industries. Shrug has unique access to business leaders, founders, executives, and celebrities who regularly co-invest and work with the companies Shrug partners with. Shrug is known to be super connectors, bridging the gap between leaders in tech and entertainment. More at www.shrug.vc.

About Anti Fund
Anti Fund is a venture capital firm founded by Jake Paul and Geoffrey Woo in 2021. Anti Fund believes the best founders are rebels and iconoclasts, and the “anti” ethos resonates with the very best engineers, scientists, and creators. Startups live and die on two levers: capital and attention. While capital is fungible, the ability to command attention is not. Whether a company sells consumer products or is a research lab producing AI & robotic foundational models, they all must compete on the ability to win mindshare and ultimately customers and revenues. Visit www.antifund.vc for more information.

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SOURCE W Labs Inc.

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World-Famous Master Craftsman Completes First-Ever Auto Show Build in Front of Thousands

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NEW YORK, April 26, 2025 /PRNewswire/ — In a two-day, jaw-dropping high-intensity live performance, that made international headlines and lit up social media, legendary Porsche builder Akira Nakai, completed his first-ever auto show build at the 2025 New York Auto Show. The completed vehicle is now on display and can be seen through Sunday, April 27.

Flying in from Japan, Nakai transformed a 2006 Porsche Carrera S into one of his iconic wide-body creations right on the show floor, attracting huge crowds, major media coverage, and going viral across social media. The build took place over April 23 and 24 in the R2XPO Exhibit, where visitors watched, photographed, and filmed the master craftsman in action. From the moment he started cutting to the final bolt, the atmosphere was electric.

The activation quickly went viral, racking up millions of views across TikTok, Instagram, and YouTube within hours. Photos and footage of Nakai San deep in the build process spread like wildfire, turning the R2XPO Exhibit into one of the most talked-about attractions at this year’s Show.

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SOURCE New York International Auto Show

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Where the World Smiles Together: Honouring Hospitality on April 24

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International Hospitality Council and IIHM Lead Global Tribute to Hospitality’s Human Touch

LONDON and KOLKATA, India, April 26, 2025 /PRNewswire/ — Hospitality is an industry of hope and growth. It spans snow-capped mountains, sunny beaches, forests, and deserts—where dreamers, innovators, and doers work every day to deliver comfort and happiness.

On April 24, International Hospitality Day (IHD) 2025 was celebrated globally by professionals and institutions across over 60 countries. The virtual programme was hosted by the International Hospitality Council (UK) and the International Institute of Hotel Management (IIHM), India’s largest and premier multi-campus institute for hospitality education.

“I realised there’s a day for every profession – except for one dedicated to those whose mission is to bring joy to others: the hospitality industry. And so, International Hospitality Day was born on April 24,” said Dr Suborno Bose, Creator of IHD, Chairman of IHC, and Chairman of IIHM & Indismart Group, Worldwide.

Established in 2016 by the International Hospitality Council (IHC) and IIHM, IHD was born out of a shared vision between Prof. David Foskett, OBE, Chairman of IHC London, and Dr Suborno Bose. It unites hospitality, travel, and tourism professionals to exchange ideas, promote excellence, and build a spirit of global solidarity.

The IHC continues to champion the hospitality sector worldwide by encouraging collaboration, shaping forward-thinking policy, and promoting education and employment. As in previous years, this year’s celebration featured the Virtual Global Hospitality Summit, where industry leaders reflected on challenges, shared insights, and honoured hospitality’s human essence.

“There was a day for everyone,” Dr Bose reiterated, “but none for hospitality. We created that day.”
“IHD stands on three pillars: Promote, Educate, Celebrate.”

He also underscored IHC and IIHM’s commitment to sustainability, youth enterprise, and initiatives like Young Chef India, which identifies and supports the country’s top culinary student to represent India at the Young Chef Olympiad, the world’s largest gathering of student chefs.

Prof. David Foskett, OBE, echoed the spirit of IHD:

“Hospitality is simple. Speak from the heart. Make people happy. Create careers and contribute to the economy. Most importantly, say thank you – especially to our students.”
“A country without hospitality is barren. A country with hospitality is fertile.”

Two key panel discussions were held during the summit:

Hospitality in the Age of Artificial Intelligence
Moderated by Prof. Neil Rippington (International Director, IIHM), with speakers:Ms Riya Mittal, Product Manager and MSc Engineering Management, USCMr Michael Grove, CEO – HotstatsMs Alexandra Janosek, Instructional Designer, Worldwide Curriculum DesignProf. Sandip Mukherjee, Professor Emeritus – IIHM

While technology is revolutionising efficiency and guest experience, the panel agreed that the essence of hospitality—its heart and human touch—remains irreplaceable.

Hospitality: India’s New Growth Story
Moderated by Diwan Gautam Anand, President of the IIHM International College of Distinguished Fellows, the panel featured:Mr K Mohan Chandran, Sr Vice President Operations, Taj HotelsMichelin-starred Chef Chris GalvinMr Yogendra Agnihotri, Sr Regional Director (North and East), Radisson HotelsMs Jyoti Mayal, Chairperson, THSC & President, TAAIMr Rajiv Kapoor, GM, Fairmont Mumbai

The consensus: India is setting a global example by listening, innovating, and serving from the heart—because, as noted, “an unhappy customer doesn’t complain, she simply leaves.”

The celebration paused for a moment of silence in memory of those lost in the Pahalgam tragedy.

Diwan Gautam Anand, iconic hospitality leader and President of FIIHM, closed the summit with a poignant message:

“Thank you for being present on such a landmark day. It is dedicated to all of us who know that time doesn’t erase, it transforms.”

This year’s IHD also witnessed the induction of 65 new Esteemed Fellows into the IIHM International College of Distinguished Fellows (FIIHM). Guided by the motto Fiat Lux (Let there be light), FIIHM is committed to mentoring and shaping future hospitality leaders.

The selection panel included:

Prof. David Foskett, OBE, Chairman – IHC LondonDr Suborno Bose, Chairman – IHC & IIHMMr Ron Scott FIH, International Director, Indismart Group; Director/Secretary, IHC Foundation; Director, APIU Global Limited, UKMr Nakul Anand, Former Executive Director, ITC LtdDiwan Gautam Anand, President, IIHM International College of Distinguished Fellows

Special awards were presented to honour excellence and dedication in the industry. Icons from around the globe extended their wishes.

“This is to express gratitude to Suborno Bose for coining today as International Hospitality Day,” said Mr Puneet Baijal, General Manager, Hyatt Regency Ahmedabad (FIIHM). “IIHM has become an integral part of the industry, and its students are among the best.”

Mr K Mohan Chandran, Sr Vice President Operations, IHCL (FIIHM 2025), stated, “This day honours the global fraternity of hospitality professionals and acknowledges the dedication of team members who make guests feel at home.”

Chef Garry Mclean, the first National Chef of Scotland (FIIHM), added, “Let’s raise a glass to the dedication and resilience of those who make this industry what it is – from chefs to servers to housekeeping staff.”

The World’s Warmest Industry truly had its day. But hospitality is not just about one day—it’s about every day. IHD has become one of the largest global celebrations of unity and inclusivity – a tribute to the human spirit in a world that needs many helpings of kindness to be satiated and at peace.

Contact: Mr. Sujay Gupta, +91 9923057937

Photo – https://mma.prnewswire.com/media/2673903/World_Smiles_Together.jpg

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ARBOR Technology to Showcase Latest Automation Solutions at Automate 2025, Powering Machine Vision, AMR, and Smart Retail Applications

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DETROIT, April 26, 2025 /PRNewswire/ — ARBOR Technology, a leading provider of industrial-grade embedded computing solutions, is excited to announce its participation in Automate 2025, taking place in Detroit, USA, from May 12–15. Located in Hall E, Booth #9126.

Engineered for advanced automation tasks, the FPC-5211 supports powerful edge computing for real-time data processing and AI inference. Ideal for machine vision and smart city applications, it handles data from multiple sources—LiDAR, industrial cameras, traffic sensors—with low latency and high efficiency. This platform recently earned the Best in Show award from Embedded Computing Design at Embedded World 2025.

Designed for flexible industrial deployment, the ARES-1983H series features a din-rail mount and EzIO modular I/O system, allowing customers to easily customize configurations for factory automation, process control, and machine interfacing.

ARBOR introduces the ARTS-1670 and SB-244-RPLU for autonomous mobile robots (AMR) and automated guided vehicles (AGV). Engineered for performance and durability, these systems meet the rigorous demands of real-time navigation, sensor integration, and operational control in dynamic environments.

Built for real-time video and language model (VLM) applications, the AEC-6100 delivers top-tier AI performance at the edge. Ideal for smart surveillance, automated inspection, and robotics, it reduces latency and enhances on-site processing without compromising security.

Powered by Intel® Core™ Ultra processors, the IEC-3714 delivers 34 TOPS of AI performance in NUC size. It supports real-time video analytics for age, gender, and object recognition, enabling automated decision-making for promotions, restocking, and customer engagement.

With its MediaTek MT8781 processor and Android 14 OS, the Ruby 10 is built for mobility, featuring Wi-Fi 6E, 4G connectivity, and hot-swappable batteries for 24/7 operation. Designed for retail and logistics, it supports NFC payments, and has IP65 and 1.2m drop certifications for dependable performance in harsh environments.

ARBOR will also unveil its latest Computer-on-Module solution, offering exceptional computing scalability based on Intel’s Core Ultra and Arrow Lake platforms. These modules are optimized for embedded applications requiring compact, high-performance solutions with broad customization options.

Stanley, General Manager of ARBOR Solution, commented: “We are proud to return to Automate 2025 with a strong lineup of automation-focused solutions. Our innovations not only address the needs of traditional industrial applications but also support emerging technologies like AI and edge computing.”

Automate 2025
Detroit, Huntington Place
May 12-15
Hall E – #9126

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SOURCE ARBOR Technology

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