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Introducing Moore Co-Targeting with SimioCloud, an Advanced Integrated Marketing Solution for the Purpose-Driven Sector

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Moore uses SimioCloud’s AI-powered cross-channel identity resolution to find audiences across all digital channels for effective expansion of campaigns to increase fundraising results.

WASHINGTON, July 23, 2024 /PRNewswire-PRWeb/ — Moore, a leader in constituent experience management, announces the rollout of Moore Co-Targeting with SimioCloud. This innovative solution enhances direct mail, email and telemarketing campaign performance by identifying those same audiences across all digital channels and delivering integrated campaign creative. Moore Co-Targeting with SimioCloud lifts campaign performance and effectiveness compared to single-channel marketing through precise, multichannel delivery in an omnichannel environment.

SimioCloud, a Moore company, is an innovative platform that leverages vast consumer data with the latest machine learning and artificial intelligence to drive integrated fundraising for purpose-driven clients in real-time. Moore Co-Targeting with SimioCloud utilizes SimioCloud’s AI-powered constituent identity resolution capabilities to find campaign audiences across all digital channels.

Moore Co-Targeting with SimioCloud leverages Moore’s in-house capabilities across strategy, data, creative and media buying to deliver a comprehensive and effective omnichannel marketing experience that lifts performance. The solution also transforms campaign analytics with advanced matchback capabilities across all deployed channels.

Moore Co-Targeting with SimioCloud represents another step by Moore in advancing the purpose-driven industry towards audience-led marketing.

“With Moore Co-Targeting with SimioCloud, we identify your direct mail, email or telemarketing audiences across all digital channels and deliver them a cohesive, surround-sound experience about your organization to drive revenue. As people consume information across more media points than ever, Moore helps our clients connect with them where they are because it is essential for staying ahead in today’s dynamic marketing landscape,” said Gretchen Littlefield, CEO of Moore.

Littlefield added, “Transforming a direct mail campaign into an omnichannel campaign with video and other multimedia assets might seem challenging, but with our in-house creative and media buying expertise, we make the complex simple and handle all the heavy lifting for our clients.”

Moore has long been recognized for its expertise in analytics, data and strategic omnichannel marketing, consistently driving enhanced fundraising efforts for some of America’s most respected causes. Moore Co-Targeting with SimioCloud gives organizations a uniquely designed marketing tool that will substantially optimize donor engagement and fundraising success.

“Moore Co-Targeting with SimioCloud enables purpose-driven organizations to connect with both current and potential donors far more effectively than traditional co-targeting methods,” said Janet Tonner, president of Moore Media and Digital. “This solution represents a significant shift from a channel-by-channel marketing approach to a focus on maximizing audience performance for each campaign. It’s an exciting time in marketing, and at Moore, we’re committed to putting all the pieces in place to help our clients fully capitalize on all opportunities available to them.”

To learn more about Moore Co-Targeting with SimioCloud, go to wearemoore.com/cotargeting. You can also learn more about Moore Co-Targeting with SimioCloud at Bridge Conference, Booth 209, July 31 through August 2.

About Moore
Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest marketing, data and fundraising company in North America serving the purpose-driven industry with clients across education, association, political and commercial sectors.

Moore combines our strength in technology and unmatched industry expertise to provide a full platform of communications, data, digital, media, production and response management solutions. Our omnichannel solutions are powered by an ongoing investment in next-generation artificial intelligence and machine learning that deepens constituent relationships and creates transformational growth. To learn more, visit wearemoore.com.

Media Contact

Mac McKeever, Moore, 207-841-6110, mmckeever@wearemoore.com 

View original content to download multimedia:https://www.prweb.com/releases/introducing-moore-co-targeting-with-simiocloud-an-advanced-integrated-marketing-solution-for-the-purpose-driven-sector-302203654.html

SOURCE Moore

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ChoiceCash publishes two new data studies highlighting title loan application trends

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VAN NUYS, Calif., Sept. 27, 2024 /PRNewswire/ — ChoiceCash, a leading title loan brand offering auto equity loans to subprime borrowers in more than 20 states, has published two new data studies highlighting title loan application trends.

Published on September 10th 2024, the first data study covering average credit scores for title loan applicants reveals that the ChoiceCash product offers consumer credit to applicants with a credit profile that is well below the national average. The product-wide credit score average of 557.6 for year-to-date applications through end of August is largely consistent for applicants from all regions within the United States, ranging from 545.3 in the Northeast to 559.6 in the West.

Published on September 18th 2024, the second data study highlights title loan customer payment trends by payment method, region and loan disbursement method. This study reveals that ChoiceCash title loan customers have a clear preference for making payments using electronic payment channels, accounting for more than 90% of payments. Looking at payment channel preferences based on how the loan proceeds were disbursed at the inception of the loan, the study finds that customers’ preferences for receiving loan funds also reflect in the channels they choose for making loan payments. The study concludes that ChoiceCash’s online title loan product offer, which includes multiple ways to both receive loan proceeds and make loan payments, allows title loan customers to transact consistent with their financial preferences.

About ChoiceCash:

ChoiceCash is a vehicle-secured loan option for borrowers from all walks of life. Serving customers in more than 20 states, ChoiceCash has grown to be a premier funding option, with more than a million loan inquiries processed.

The ChoiceCash loan is made by Capital Community Bank, a Utah Charted bank, located in Provo, Utah, Member FDIC. All loans will be serviced by LoanMart. Loan proceeds are intended primarily for personal, family and household purposes. All loan applications are subject to meeting Capital Community Bank’s credit criteria, which include providing acceptable property as collateral. Customers need to demonstrate ability to repay the loan.

Contact information: media@choicecash.com

View original content:https://www.prnewswire.com/news-releases/choicecash-publishes-two-new-data-studies-highlighting-title-loan-application-trends-302261650.html

SOURCE ChoiceCash Title Loans

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TELUS Acquires Additional Shares of TELUS Digital

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VANCOUVER, BC, Sept. 27, 2024 /PRNewswire/ – TELUS Corporation (“TELUS”) today announced that it has acquired, through a wholly owned subsidiary, an aggregate of 2,593,631 subordinate voting shares (the “Purchased Shares”) in the capital of TELUS International (Cda) Inc. (“TELUS Digital”) by way of market purchases over the facilities of the Toronto Stock Exchange. As a result of the acquisition of these subordinate voting shares, TELUS has acquired an additional 2.35% interest in the TELUS Digital subordinate voting shares since TELUS’ prior early warning report filed on August 16, 2024. When added to the 4,031,191 subordinate voting shares held prior to the last report, TELUS now holds approximately 5.99% of the outstanding subordinate voting shares.

“We continue to hold confidence in TELUS Digital and its long term profitable growth strategy,” said Darren Entwistle, President and CEO of TELUS. “In recognition of the considerable opportunities ahead, we are once again increasing our existing share ownership of the subordinate voting shares in the public market. These purchases are not part of a strategy to privatize the business, but rather, a reflection of our strong belief in the meaningful and sustainable value that TELUS Digital will create for stakeholders in the years to come.”

The purchase of the Purchased Shares is being made pursuant to the normal course purchase exemption set forth in section 4.1 of National Instrument 62-104.

Before giving effect to the purchase subsequent to our August 15th news release, TELUS held an aggregate of 152,004,019 multiple voting shares of TELUS Digital and 4,031,191 subordinate voting shares. These securities represented approximately 92.5% of the outstanding multiple voting shares and 86.9% of the outstanding voting rights attached to all shares of TELUS Digital and approximately 56.8% of the total shares outstanding, reflecting the conversion by Riel B.V. of multiple voting shares into subordinate voting shares. The 2,593,631 Purchased Shares were acquired at an average purchase price of C$4.90, representing a total additional investment, before trading commissions, of C$12,703,197. After giving effect to the market purchases, TELUS holds an aggregate of 152,004,019 multiple voting shares and 6,624,822 subordinate voting shares. The shares held by TELUS now represent approximately 92.5% of the outstanding multiple voting shares, 6.0% of the outstanding subordinate voting shares, 57.7% of the outstanding shares of TELUS Digital and 87.0% of the outstanding voting rights of TELUS Digital. The multiple voting shares of TELUS Digital may be converted into subordinate voting shares on a one-for-one basis at any time.

TELUS purchased the Purchased Shares for investment purposes and may or may not purchase or sell multiple voting shares, subordinate voting shares or other securities of TELUS Digital in the future on the open market or in private transactions, depending on market conditions and other factors. TELUS currently has no other plans or intentions that relate to its investment in TELUS Digital. Depending on market conditions, general economic and industry conditions, TELUS Digital’s business and financial condition and/or other relevant factors, TELUS may at any time develop other plans or intentions in the future relating to one or more of the above items. A copy of the early warning report to be filed by TELUS in connection with the acquisition will be available on TELUS Digital’s profile on SEDAR+ at sedarplus.ca. Alternatively, you may contact TELUS Investor Relations at 1-800-667-4871 in order to obtain a copy of the report.

The headquarters and principal executive offices of TELUS Digital are located at Floor 5, 510 West Georgia Street, Vancouver, British Columbia, Canada V6B 0M3

About TELUS

TELUS (TSX: T, NYSE: TU) is a dynamic, world-leading communications technology company with more than $20 billion in annual revenue and over 19 million customer connections spanning wireless, data, IP, voice, television, entertainment, video, and security. Our social purpose is to leverage our global-leading technology and compassion to drive social change and enable remarkable human outcomes. Our longstanding commitment to putting our customers first fuels every aspect of our business, making us a distinct leader in customer service excellence and loyalty. The numerous, sustained accolades TELUS has earned over the years from independent, industry-leading network insight firms showcase the strength and speed of TELUS’ global-leading networks, reinforcing our commitment to provide Canadians with access to superior technology that connects us to the people, resources and information that make our lives better.

Operating in 32 countries around the world, TELUS Digital Experience (TSX and NYSE: TIXT) is a leading digital customer experience innovator that designs, builds, and delivers next-generation solutions, including AI and content moderation, for global and disruptive brands across strategic industry verticals, including tech and games, communications and media, eCommerce and fintech, banking, financial services and insurance, healthcare, and others.

TELUS Health is a global healthcare leader, which provides employee and family primary and preventive healthcare and wellbeing solutions. Our TELUS team, along with our 100,000 health professionals, are leveraging the combination of TELUS’ strong digital and data analytics capabilities with our unsurpassed client service to dramatically improve remedial, preventive and mental health outcomes covering over 75 million lives, and growing, around the world. As the largest provider of digital solutions and digital insights of its kind, TELUS Agriculture & Consumer Goods enables efficient and sustainable production from seed to store, helping improve the safety and quality of food and other goods in a way that is traceable to end consumers.

Driven by our determination and vision to connect all citizens for good, our deeply meaningful and enduring philosophy to give where we live has inspired TELUS and our team to contribute $1.7 billion, including 2.2 million days of service since 2000. This unprecedented generosity and unparalleled volunteerism have made TELUS the most giving company in the world. Together, let’s make the future friendly.

For more information about TELUS, please visit telus.com, follow us at @TELUSNews on X and @Darren_Entwistle on Instagram.

Investor Relations
Robert Mitchell
(647) 837-1606
ir@telus.com

Ian McMillan
(604) 317-8768
ir@telus.com 

Media Relations
Steve Beisswanger
(514) 865-2787
Steve.Beisswanger@telus.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/telus-acquires-additional-shares-of-telus-digital-302261639.html

SOURCE TELUS Corporation

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Observo AI, the AI-Powered Telemetry Data Pipeline, Joins the Azure Marketplace

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Observo AI, the AI-powered security and observability telemetry pipeline is now available on Azure Marketplace.

FREMONT, Calif., Sept. 27, 2024 /PRNewswire-PRWeb/ — Observo AI, a pioneer in creating security and observability data pipelines powered by Artificial Intelligence, today announced a partnership with Microsoft and the availability of Observo on Azure Marketplace. This will make it easier for Azure customers to quickly adopt Observo to help control costs, manage data sprawl, boost productivity, and identify and resolve critical incidents faster.

There is huge growth in data sent to analytics platforms by security teams. Costs for MS Sentinel are increasing at an untenable pace. Azure customers now have access to Observo AI through Azure Marketplace to optimize this data, route it to Sentinel, and save as much as 50% on SIEM costs.

Customers can now deploy Observo AI at speed while benefiting from Azure’s trusted and secure infrastructure, as well as its global commercial footprint. Availability on the Azure Marketplace will enable seamless purchasing and invoicing, with customers able to use their existing Microsoft Azure Consumption Commitment (MACC) to purchase Observo AI.

“Many of our customers who have moved to Azure are experiencing a huge increase in telemetry data sent to analytics platforms by Security and DevOps teams. Expenditures on tools like Microsoft Sentinel are increasing at an untenable pace,” said Ricky Arora, Co-Founder and COO of Observo AI. “Azure Cloud customers now have access to Observo AI through the Azure Marketplace to optimize this data, route it to Sentinel or any other analytics tool, and save as much as 50% on security costs.”

“Observo AI, available on the Azure Marketplace, offers a solution for Microsoft Azure and Sentinel customers struggling with the relentless growth of security data,” said Jatinder Mann, CEO of Cetark, a cyber security services company specializing in Microsoft Security portfolio. “Observo AI empowers Security teams to optimize costs, speed incident response, and ensure robust security and compliance with a seamless, fast, and easy purchase option through the Azure Marketplace.”

Learn More

For more details on how Azure customers can take advantage of Observo AI’s AI-powered pipelines, read the complete announcement on the Observo AI blog. Visit the Observo AI Website at www.observo.ai Watch the Observo AI explainer video at https://vimeo.com/899662669

About Observo AI

Observo AI was created to help solve the biggest telemetry data problems. Observo helps reduce security costs by 50% or more while resolving incidents more than 40% faster. Our AI-Powered Observability Pipeline helps break-free from static, rules-based pipelines. Observo automates security and observability with a pipeline that constantly learns and improves. Minimize risks, enhance visibility, protect sensitive data, and stay in compliance with Observo AI.

Media Contact

Bryan Turriff, Observo AI, 1 5014129978, bryan@observo.ai, www.observo.ai

View original content to download multimedia:https://www.prweb.com/releases/observo-ai-the-ai-powered-telemetry-data-pipeline-joins-the-azure-marketplace-302260671.html

SOURCE Observo AI

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