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Market Veep Spotlights Two Manufacturers in Marketing Case Studies

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Manufacturing Strategies Leading to Website and Lead Generation Success

BURLINGTON, Mass., July 19, 2024 /PRNewswire/ — Market Veep, a leading digital marketing agency specializing in tailored strategies for industrial organizations, announces exceptional results achieved for two prominent clients in the manufacturing sector: ReNEW Manufacturing Solutions and Prime Attachments.

Manufacturing Strategies Leading to Website and Lead Generation Success

“We’re so proud of the partnerships we’ve built with our clients and the success we’ve been able to achieve for and with them,” says Jennelle McGrath, CEO and Founder of Market Veep. “Manufacturers hold such a special place in our hearts and there’s nothing we love more than seeing them not just reach their goals, but absolutely crush them.”

Market Veep’s manufacturing clients have leveraged a diverse array of services to achieve their brand awareness and lead generation objectives effectively. Through website strategy and development, they ensure their online presence is not just functional but optimized for user engagement and conversion. Complemented by robust SEO practices and strategic backlinking, they’re able to bolster their visibility across search engines, driving organic traffic and enhancing their digital footprint.

Social media marketing initiatives amplify their reach, engaging with targeted audiences through compelling content and community interaction. Email marketing nurtures leads and maintains meaningful engagement throughout the customer journey. Leveraging Facebook lead generation ads facilitates direct engagement with potential customers, further expanding their lead base.

Through these integrated strategies, Market Veep’s manufacturing clients have elevated their brand presence and consistently generated quality leads, fostering sustainable growth in their respective industries.

Read more about the specific case studies below or visit www.marketveep.com for more information.

A MANUFACTURER THAT COMBINES TRADITION WITH INNOVATION GREW WEBSITE TRAFFIC BY OVER 14,000% IN JUST 9 MONTHS

ReNEW Manufacturing Solutions is propelling niche market manufacturing companies forward while preserving the legacy of their original founders. They partnered with Market Veep to design a website that would convey their emphasis on precision, technology, and forward-thinking.

“These companies are the backbone of the US economy, and we support manufacturing, industrial plants, OEMs, and these are really good jobs for skilled labor, so to continue it on in these communities is a big benefit,” remarks Cres Ferrell, CEO of ReNEW Manufacturing Solutions. “The name ReNEW is partially to come in and renew the business and help with some processes and automation, and the work the [Market Veep] team is doing for marketing.”

In addition to the ReNEW website, Market Veep crafted websites and established a digital marketing presence for two sister companies: Absolute Machine & Tooling and TIW Machine & Fabrication.

User experience and conversion paths were front-of-mind through the entire project, ensuring that visitors from different industries and seeking out different capabilities would be able to navigate the websites easily.

Just months after the ReNEW site and the two sister sites launched, they saw favorable email, social media, and website performance for all three businesses.

ReNEW Manufacturing Solutions:

2,330% increase in total sessions per month9.3% email click rate compared to 4.3% benchmark28.6% click-through rate compared to 12.6% benchmark

TIW Machine & Fabrication:

372.7% increase in total sessions per month5.7% email click rate compared to 4.3% benchmark22.6% click-through rate compared to 12.6% benchmark

Absolute Machine & Tooling:

11,550% increase in total sessions per month1,092% increase in social media impressions850% increase in social media interactions

ReNEW continues to make acquisitions in the manufacturing sector. Their latest addition, Interfuse Manufacturing, was founded in 1974 and has become a leading manufacturer of machined components for markets including cranes and heavy equipment, mining, refractories, and transportation end markets. The company will add 75,000 sq. ft. of manufacturing space and 56 employees, providing geographic expansion this business to the ReNEW platform along with marquee customer relationships and exposure to industrial markets in Pennsylvania.

“Most of these companies [that have been acquired] have very little to zero marketing, and SEO and marketing are not in their vocabulary. Which is fine, these companies are successful even in spite of that,” continues Ferrell. “But there are a lot of things we can gain now by leveraging those types of activities and bringing them into the companies.”

B2B FACEBOOK CAMPAIGN GENERATES 373 LEADS IN 30 DAYS

Nestled in the heart of Garfield, MN, Prime Attachments stands tall as a pioneering force in the skid steer attachment manufacturing sector. Today, Prime Attachments proudly distributes their innovative skid steer attachments across the United States and Canada, cementing their reputation as a leader who delivers unmatched performance and value.

Prime Attachments’ previous Facebook Ads campaigns focused on generating link clicks with the intention of converting users on the website, but these efforts did not yield significant conversions. They needed a more effective campaign strategy to convert clicks into revenue.

Market Veep crafted a strategic approach aimed at optimizing conversions and enhancing lead generation. The campaign’s focal point was the client’s downloadable product catalog. Facebook lead forms were used to simplify the user journey and improve conversion rates without adding friction for the audience. Most importantly, this high-value conversion offer brought in bottom-of-the-funnel leads that had serious interest in purchasing.

“Choosing to use Market Veep’s services has been one of the best decisions we have made!” remarks Amy Thompson, Vice President of Prime Attachments. “We are a small company looking to grow and they are making our presence known faster than we could have imagined. The team has really done a great job listening and understanding our company and product in order to create relevant content that speaks to our customers.”

Market Veep’s strategy generated incredible results in the first 30 days:

373 Leads Generated: The campaign successfully generated 373 high-quality leads through Facebook lead forms, marking a significant improvement in lead acquisition compared to previous efforts focused solely on link clicks.$1.56 Cost Per Lead: Market Veep achieved an impressive cost per lead of $1.56, whereas the average cost per lead on the platform is projected by some to be as high as $17 per lead. This efficiency allowed Prime Attachments to achieve a greater ROI for their ads.

Additionally, the campaign was recognized as “High-Performing” by Facebook, highlighting its exceptional performance and effectiveness in achieving above-average results within the platform’s advertising ecosystem.

“Not only has everyone on the Market Veep team been fun to work with, they have been so helpful and their level of communication is top-notch,” continues Thompson. “We can’t wait to see where Market Veep takes us next!”

Website: www.marketveep.com

LinkedIn: https://www.linkedin.com/in/jennellemcgrath/

Podcast: https://podfollow.com/findingbusinesshappy

About Market Veep

Market Veep is an INC. 5000 fastest growing company winner, HubSpot accredited, and diamond certified partner, INC. Best Workplace Winner, certified Best Places to Work, SBA certified Women-Owned Small Business, Netty winner for Boutique Agency of the Year, and Most Innovative Web Design.

Since its founding, Market Veep has helped manufacturing companies improve their sales and marketing funnels to increase leads and revenue. We’re a full-service inbound marketing agency fiercely committed to helping every company we work with grow into the best version of itself it can be. Our clientele includes CNC machining, welding and fabricating, laser cutting, finishing, chemical manufacturing, electronic component manufacturing, and other industrial applications.

They host the “Finding Business Happy” which is about living your best life inside and outside of work. The show is an ideal listen for CEOs, Founders, CMOs, Sales Directors and C-Suite Executives who know they want to accelerate lead generation while fostering a positive company culture.

About ReNEW Manufacturing Solutions

As experienced industry professionals themselves, the team at ReNEW Manufacturing Solutions understands the importance of a fair price, fast production, and quality results. They also know the value of looking ahead.

They’re not just investors, but partners in progress. Their mission is to help you, the owner, reap the rewards of all the years that went into building your business and to continue the legacy you have built. ReNEW acquires generational industrial companies in a way that will ensure a brighter future for the owner(s), the staff, and the local community. Customers can continue to count on the same quality-driven business that works faster than the competition at a fair price, and you can secure your future.

Visit their website to learn more.

About Prime Attachments

Prime Attachments are simply a different breed. Bigger. Stronger. Tougher. Designed to conquer even the toughest tasks, every one of our skid steer attachments is crafted from quality commercial-grade materials and is rigorously tested and evaluated before leaving the shop. That’s why we can confidently say that Prime Attachments are “Built to be Badass”.

Visit their website to learn more.

View original content to download multimedia:https://www.prnewswire.com/news-releases/market-veep-spotlights-two-manufacturers-in-marketing-case-studies-302201516.html

SOURCE Market Veep

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Capital Advantage, Inc. Offers Tailored Financial Services for Kaiser Permanente® and TPMG Employees

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WALNUT CREEK, Calif., Jan. 10, 2025 /PRNewswire/ — Capital Advantage, Inc., a trusted name in wealth management, is proud to highlight its specialized services designed to meet the unique financial needs of Kaiser Permanente® and The Permanente Medical Group (TPMG) employees.

At Capital Advantage, we understand the complexities of Kaiser Permanente® and TPMG benefit plans. Our team is dedicated to helping healthcare professionals navigate their robust and often intricate benefit options. With over 30 years of expertise and a deep understanding of Kaiser’s offerings, we craft personalized financial plans to help maximize the value of our clients’ benefits.

“We recognize the unique challenges and opportunities that healthcare professionals face in managing their financial lives,” says Ian Castille, CFP®, Principal and Senior Financial Advisor at Capital Advantage, Inc.

Donna Zinman, CRPC®, Principal and Senior Advisor, adds, “Our goal is to educate our clients about their attractive benefit options and help them make the most of these opportunities.”

Key services for Kaiser Permanente® and TPMG employees include customized portfolio strategies and personalized guidance on retirement savings plans, identification of ideal pension options and annual open-enrollment benefit selections, advice on traditional vs. Roth 401(k) options, advanced tax-saving strategies (such as mega-backdoor Roth contributions), and simplification of retirement planning by working directly with Kaiser/TPMG’s benefits department. These services are designed to provide Kaiser/TPMG employees with peace of mind, confidence, and financial empowerment as they navigate their retirement and benefits planning.

About Capital Advantage, Inc.

Capital Advantage is a trusted, independently owned wealth management firm with over 40 years of experience helping individuals and families to achieve their financial goals. As a 100% fee-only fiduciary, Capital Advantage strives to provide financial peace of mind to each and every client, delivering large institution expertise with the personalized care and attention of a boutique firm. Our experienced advisors work closely with pre-retirees and retirees, women navigating unique financial journeys, and Kaiser Permanente® and The Permanente Medical Group (TPMG) employees to create strategies that provide clarity, confidence, and long-term success.

For more information on Capital Advantage’s services visit: Kaiser/TPMG Employees – Capital Advantage, Inc. or call (925) 299-1500 to contact one of our advisors for a no-cost initial consultation.

Disclaimer: Capital Advantage, Inc. is not affiliated, associated, authorized, endorsed by, or in any way officially connected with Kaiser Permanente® or TPMG (The Permanente Medical Group)

Limitations: No amount of experience, recognition, or past success, nor the achievement of any professional designation, certification, degree, or license should be construed by a client or prospective client as a guarantee that he/she will experience a certain level of results if Capital Advantage is engaged, or continues to be engaged, to provide investment advisory services. Please see Important Disclosure.

View original content to download multimedia:https://www.prnewswire.com/news-releases/capital-advantage-inc-offers-tailored-financial-services-for-kaiser-permanente-and-tpmg-employees-302348316.html

SOURCE Capital Advantage, Inc.

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NASA Sets Coverage for Firefly First Commercial Robotic Moon Launch

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WASHINGTON, Jan. 10, 2025 /PRNewswire/ — Carrying NASA science and technology to the Moon as part of the agency’s CLPS (Commercial Lunar Payload Services) initiative and Artemis campaign, Firefly Aerospace’s Blue Ghost Mission 1 is targeting launch Wednesday, Jan. 15. The mission will lift off on a SpaceX’s Falcon 9 rocket from Launch Complex 39A at the agency’s Kennedy Space Center in Florida.

Live launch coverage will air on NASA+ with prelaunch events starting Monday, Jan. 13. Learn how to watch NASA content through a variety of platforms, including social media. Follow all events at:

https://www.nasa.gov/live/

After the launch, Firefly’s Blue Ghost lander will spend approximately 45 days in transit to the Moon before landing on the lunar surface in early March. The lander will carry 10 NASA science investigations to further our understanding of the Moon’s environment and help prepare for future human missions to the lunar surface, as part of the agency’s Moon to Mars exploration approach. 

Science investigations on this flight aim to test and demonstrate lunar subsurface drilling technology, regolith sample collection capabilities, global navigation satellite system abilities, radiation tolerant computing, and lunar dust mitigation methods. The data captured could benefit humans on Earth by providing insights into how space weather and other cosmic forces impact Earth. 

The deadline has passed for media accreditation for in-person coverage of this launch. The agency’s media accreditation policy is available online. More information about media accreditation is available by emailing: ksc-media-accreditat@mail.nasa.gov.

Full coverage of this mission is as follows (all times Eastern):

Monday, Jan. 13
2:30 p.m. – Lunar science media teleconference with the following participants:

Chris Culbert, CLPS program manager, NASA’s Johnson Space CenterMaria Banks, CLPS project scientist, NASA Johnson

Audio of the teleconference will stream live on the agency’s website:

https://www.nasa.gov/live/

Media may ask questions via phone only. For the dial-in number and passcode, please contact the Kennedy newsroom no later than 1:30 p.m. EST Jan. 13, at: ksc-newsroom@mail.nasa.gov.

Tuesday, Jan. 14
1 p.m. – Lunar delivery readiness media teleconference with the following participants:

Nicola Fox, associate administrator, Science Mission Directorate at NASA HeadquartersJason Kim, CEO, Firefly AerospaceJulianna Scheiman, director, NASA science missions, SpaceXMark Burger, launch weather officer, Cape Canaveral Space Force Station’s 45th Weather Squadron

Audio of the teleconference will stream live on the agency’s website:

https://www.nasa.gov/live/

Media may ask questions via phone only. For the dial-in number and passcode, please contact the Kennedy newsroom no later than 12 p.m. EST on Tuesday, Jan. 14, at: ksc-newsroom@mail.nasa.gov.

Wednesday, Jan. 15
12:30 a.m. – Launch coverage begins on NASA+ and the agency’s website.

1:11 a.m. – Launch

NASA Launch Coverage
Audio only of the media teleconferences and launch coverage will be carried on the NASA “V” circuits, which may be accessed by dialing 321-867-1220, -1240, or -7135. On launch day, the full mission broadcast can be heard on -1220 and -1240, while the countdown net only can be heard on -7135 beginning approximately one hour before the mission broadcast begins.

On launch day, a “tech feed” of the launch without NASA TV commentary will be carried on the NASA TV media channel.

NASA Website Launch Coverage
Launch day coverage of the mission will be available on the NASA website. Coverage will include live streaming and blog updates beginning no earlier than 12:30 a.m. EST Jan. 15, as the countdown milestones occur. On-demand streaming video and photos of the launch will be available shortly after liftoff. For questions about countdown coverage, contact the Kennedy newsroom at 321-867-2468. Follow countdown coverage on our launch blog for updates.

NASA Virtual Guests for Launch
Members of the public can register to attend this launch virtually. Registrants will receive mission updates and activities by email, including curated mission resources, schedule updates, and a virtual guest passport stamp following a successful launch. Print your passport and get ready to add your stamp!

Watch, Engage on Social Media
Let people know you’re following the mission on X, Facebook, and Instagram by using the hashtag #Artemis. You can also stay connected by following and tagging these accounts:

X: @NASA, @NASAKennedy, @NASAArtemis, @NASAMoon

Facebook: NASA, NASAKennedy, NASAArtemis

Instagram: @NASA, @NASAKennedy, @NASAArtemis

Coverage en Español
Did you know NASA has a Spanish section called NASA en español? Check out NASA en español on X, Instagram, Facebook, and YouTube for additional mission coverage.

Para obtener información sobre cobertura en español en el Centro Espacial Kennedy o si desea solicitar entrevistas en español, comuníquese con Antonia Jaramillo o Messod Bendayan a: antonia.jaramillobotero@nasa.gov o messod.c.bendayan@nasa.gov.

For media inquiries relating to the launch provider, please contact SpaceX’s communications department by emailing: media@spacex.com. For media inquiries relating to the CLPS provider, Firefly Aerospace, please contact Firefly’s communication department by emailing: press@fireflyspace.com.
For more information about the agency’s CLPS initiative, see:

https://www.nasa.gov/clps

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/nasa-sets-coverage-for-firefly-first-commercial-robotic-moon-launch-302348344.html

SOURCE NASA

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Universal Brain Announces Publication of Groundbreaking Depression Research Using Multiple Event-Related Potentials

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New findings support the company’s neuroscience-driven approach to precision psychiatry, offering actionable insights for personalized depression treatment

PALO ALTO, Calif., Jan. 10, 2025 /PRNewswire/ — Universal Brain, a pioneering technology company focused on transforming mental healthcare through neuroscience, today announced the publication of its latest peer-reviewed study, “Neurotyping depression using multiple event-related potentials (ERPs): Leveraging task-based variation to predict remission in depression,” the paper introduces a novel framework for detecting unique neurophysiological patterns that can help predict which depressed patients are most likely to achieve remission from depression.

“By combining several EEG paradigms with novel statistical analyses, we’re moving closer to a future where depression therapies can be precisely tailored to each individual,” said Kazu Okuda, Chief Executive Officer of Universal Brain. “In particular, we are poised to leverage a battery of EEG paradigms to better subtype depression – which will pave the way for more precision in treatment development and selection.  These functional measures of brain activity (i.e., neurotypes) will be used to determine what treatment works best for whom.”

Key Highlights of the Study

Multi-Task ERP Analyses
The study leveraged multiple cognitive and emotional tasks to capture a broader spectrum of brain responses, thereby enabling more robust classification of distinct depression subtypes.Predictive Neurotyping
Through comprehensive ERP assessment, researchers identified patterns linked to a higher likelihood of remission in depression, paving the way for more targeted clinical strategies. Combining ERPs from multiple tasks outperformed classifications based on more traditional single-task analyses.Implications for Precision Psychiatry
These findings underscore the potential of individualized treatment pathways—an approach backed by emerging research in the field of precision psychiatry, which calls for data-driven, personalized solutions to improve outcomes in mental health.

“This work is especially exciting because it bridges the gap between laboratory-based assessments and potential real-world clinical practice. We believe our new method can help physicians potentially select treatment but also help clinicians fine-tune therapeutic interventions to an individual’s unique neural signature,” commented Greg Hajcak, Chief Scientific Advisor of Universal Brain. “By leveraging multiple ERPs in varying tasks, we can aim to better predict who will respond to specific treatments, a key step in transforming how we approach depression management.”

Championing Precision Psychiatry

Universal Brain’s overarching mission is to integrate cutting-edge neuroscience with clinical insights to advance precision psychiatry—a transformative model of care that personalizes interventions based on individual biological, behavioral, and environmental factors. This focus resonates with emerging trends in psychiatric research to enhance treatment outcomes.

In close collaboration with academic institutions, research hospitals, and clinical partners, Universal Brain continues to drive neuroscience-based innovation that bridges the gap between academic discoveries and real-world patient care.

For more information on Universal Brain’s research and the company’s commitment to developing neuroscience-driven solutions for mental health, please visit universal-brain.com or email us at media@universal-brain.com.

About Universal Brain

Universal Brain is a science-driven technology company dedicated to revolutionizing mental healthcare by unlocking the power of precision psychiatry. Drawing on advances in neuroscience, data analytics, and engineering, Universal Brain develops innovative tools and platforms that personalize psychiatric treatment and improve patient outcomes. To learn more, visit www.universal-brain.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/universal-brain-announces-publication-of-groundbreaking-depression-research-using-multiple-event-related-potentials-302348351.html

SOURCE Universal Brain

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