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Atlanta Beltline Launches New Website and Visual Identity

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Modernized approach fully engages audiences and tells the story of the largest urban redevelopment project in the United States

ATLANTA, July 18, 2024 /PRNewswire-PRWeb/ — Today, the Atlanta Beltline is proud to unveil a new visual identity and website designed to better inform, update and engage its diverse audiences as it moves towards the project’s completion in 2030. The 22-mile loop of trails, parks and future transit is connecting more than 45 neighborhoods, creating vibrant public spaces for recreation, commerce and cultural expression. The new website and visual identity, which can be explored at www.beltline.org, reflect the current progress and future vision of the Beltline.

“This new website and brand reflect the progress we’ve made and where we’re going, emphasizing our role as a catalyst for making Atlanta a global beacon for equitable, inclusive and sustainable life,” said Atlanta Beltline, Inc.’s President & CEO Clyde Higgs.

“As the Atlanta Beltline approaches our 20-year anniversary next year and trail completion in 2030, we’re embarking on the next chapter of our story,” said Atlanta Beltline, Inc.’s President & CEO Clyde Higgs. “This new website and brand reflect the progress we’ve made and where we’re going, emphasizing our role as a catalyst for making Atlanta a global beacon for equitable, inclusive and sustainable life. After nearly 20 years of transforming the city into one of the country’s most vibrant and livable urban areas, our brand needed transformation as well.”

The Logo: A Global Beacon

The evolved logo mark, called the Beacon, intends to be a source of light and inspiration that spans all cardinal directions. The Beacon represents the diverse, vibrant neighborhoods of Atlanta uniting as a brilliant force for progress and possibility.

“The communities represented in the Beacon point towards its center – the heart of the city – where each unique neighborhood creates an accessible, sustainable and empowering central space that radiates inspiration to the world,” said Atlanta Beltline Partnership Executive Director Rob Brawner.

The Colors: Uniting Communities

The brand’s new color palette extends from eight color pairing families that represent diversity and vibrancy throughout the city and along the Beltline trail, which connects more than 45 neighborhoods..

“When selecting our new brand colors, we went through a thoughtful process guided by the principles of inclusive design,” said Higgs. “Most notably, we broadened our color palette beyond blues and greens to include colors that better resonate with different communities.”

The Website: Future Forward and Accessible

The new website makes it easy for people to learn how to engage with the Beltline on many levels – from using the trail for recreation, arts and experiences to living and working on the Beltline to partnering with the organizations and more. Additionally, it was intentionally engineered to enable future growth and integrations.

The Beltline’s many audiences – from residents to tourists to business owners, donors and more – will be immersed in storytelling as soon as they hit the homepage. The elegant user experience is powered by a modern decoupled architecture that leverages the latest in web technologies, including a cutting-edge JavaScript frontend framework, a headless SaaS-based content management system (CMS), and a highly scalable serverless deployment model.

The rebrand was led by Atlanta-based marketing agency Alloy. The precision storytelling and experiences agency was hired in 2023 to develop the new visual identity and website, which is shared by the Atlanta Beltline, Inc. and Atlanta Beltline Partnership. Alloy strengthened the Beltline’s information architecture and replatformed the site to a tech stack that positions the Beltline for future growth, while incorporating the new brand mark. 

“The Atlanta Beltline is one of the largest, most wide-ranging urban redevelopment programs in the United States, so the opportunity to reimagine their brand creative and digital ecosystem was an immense honor for our team,” said Alloy’s Chief Creative Officer Jennifer Ready. “We made sure everything – from trail signs to website landing pages – connects with as many Atlantans as possible and gives every user the best experience. We’re confident that the Beltline now has one of the most modern and future-forward websites in the city.”

In conjunction with this launch, the Beltline also collaborated with Atlanta-based tech startups Smart Studio and Azul Arc to develop a specialized event platform. This platform is designed to cater to Beltline users and attendees for our diverse range of community meetings, art and cultural events, and the expansive free fitness program held at parks and venues along the Beltline.

“We’re thrilled to help the Beltline better serve the community through a greater understanding of where attendees come from, as well as providing an easy and intuitive interface for event signups,” shares Smart Studio co-founder Aditya Rao.

To explore the new website, go to www.beltline.org.

Sizzle reel here: Same Mission, Fresh Look: A New Brand for the Atlanta Beltline – YouTube

About Atlanta Beltline, Inc.

Atlanta Beltline, Inc. is the official implementation agency for the Atlanta Beltline. Its vision is to be the catalyst for making Atlanta a global beacon for equitable, inclusive and sustainable city life. As one of the largest, most wide-ranging urban redevelopment programs in the United States, the Atlanta Beltline is building a more socially and economically resilient Atlanta with our partner organizations and host communities through job creation, inclusive transportation systems, affordable housing and public spaces for all. For more information on the Atlanta Beltline, please visit www.Beltline.org.

About Atlanta Beltline Partnership

The Atlanta Beltline Partnership ENABLES the Atlanta Beltline project by raising funds from the private sector and philanthropic community, ENGAGES the public through programming and outreach, and EMPOWERS the residents of the 45 Atlanta Beltline neighborhoods through targeted partnerships in the areas of health, housing, and economic opportunity. For more information about the Partnership, please visit www.Beltline.org

About Alloy

Alloy is the precision storytelling and experiences agency for imaginative technology brands. Unlike traditional agencies, Alloy’s solutions cover the full spectrum of marketing needs — from PR and comms to brand and digital — giving clients a leg up with greater alignment across the entire business and user journey. Since 2012, Alloy has been named a 10-time Best Place to Work, Technology Agency of the Year, Fastest Growing PR Agency, and recognized more than 20 times for UX and UI design. To see how Alloy stands out from the crowd, visit alloycrew.com and follow @Alloy_Crew on LinkedIn, X and Instagram.

About Smart Studio

Smart Studio is a technology startup with the objective of helping companies, mainly in the fitness space, manage their business more efficiently. Smart Studio helps its clients, through an intuitive and user-friendly platform, better understand and connect with their clients through advanced data capture and analytics.

About Azul Arc

Azul Arc is an award-winning digital product design and development company that combines creative, UI and strategy expertise in Atlanta with programming development in Mumbai to give its clients the perfect technology solution.

Media Contacts:

Atlanta Beltline, Inc.: Keona Swindler, KSwindler@atlBeltline.org

Atlanta Beltline Partnership: Vernessa Roberts, Vernessa@atlblp.org

Alloy: Taylor Murphy, taylor@alloycrew.com

Media Contact

Keona Swindler, Atlanta Beltline, Inc., 1 706-358-2979, KSwindler@atlBeltline.orghttps://beltline.org/

View original content to download multimedia:https://www.prweb.com/releases/atlanta-beltline-launches-new-website-and-visual-identity-302201639.html

SOURCE Atlanta Beltline, Inc.

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Capital Advantage, Inc. Offers Tailored Financial Services for Kaiser Permanente® and TPMG Employees

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WALNUT CREEK, Calif., Jan. 10, 2025 /PRNewswire/ — Capital Advantage, Inc., a trusted name in wealth management, is proud to highlight its specialized services designed to meet the unique financial needs of Kaiser Permanente® and The Permanente Medical Group (TPMG) employees.

At Capital Advantage, we understand the complexities of Kaiser Permanente® and TPMG benefit plans. Our team is dedicated to helping healthcare professionals navigate their robust and often intricate benefit options. With over 30 years of expertise and a deep understanding of Kaiser’s offerings, we craft personalized financial plans to help maximize the value of our clients’ benefits.

“We recognize the unique challenges and opportunities that healthcare professionals face in managing their financial lives,” says Ian Castille, CFP®, Principal and Senior Financial Advisor at Capital Advantage, Inc.

Donna Zinman, CRPC®, Principal and Senior Advisor, adds, “Our goal is to educate our clients about their attractive benefit options and help them make the most of these opportunities.”

Key services for Kaiser Permanente® and TPMG employees include customized portfolio strategies and personalized guidance on retirement savings plans, identification of ideal pension options and annual open-enrollment benefit selections, advice on traditional vs. Roth 401(k) options, advanced tax-saving strategies (such as mega-backdoor Roth contributions), and simplification of retirement planning by working directly with Kaiser/TPMG’s benefits department. These services are designed to provide Kaiser/TPMG employees with peace of mind, confidence, and financial empowerment as they navigate their retirement and benefits planning.

About Capital Advantage, Inc.

Capital Advantage is a trusted, independently owned wealth management firm with over 40 years of experience helping individuals and families to achieve their financial goals. As a 100% fee-only fiduciary, Capital Advantage strives to provide financial peace of mind to each and every client, delivering large institution expertise with the personalized care and attention of a boutique firm. Our experienced advisors work closely with pre-retirees and retirees, women navigating unique financial journeys, and Kaiser Permanente® and The Permanente Medical Group (TPMG) employees to create strategies that provide clarity, confidence, and long-term success.

For more information on Capital Advantage’s services visit: Kaiser/TPMG Employees – Capital Advantage, Inc. or call (925) 299-1500 to contact one of our advisors for a no-cost initial consultation.

Disclaimer: Capital Advantage, Inc. is not affiliated, associated, authorized, endorsed by, or in any way officially connected with Kaiser Permanente® or TPMG (The Permanente Medical Group)

Limitations: No amount of experience, recognition, or past success, nor the achievement of any professional designation, certification, degree, or license should be construed by a client or prospective client as a guarantee that he/she will experience a certain level of results if Capital Advantage is engaged, or continues to be engaged, to provide investment advisory services. Please see Important Disclosure.

View original content to download multimedia:https://www.prnewswire.com/news-releases/capital-advantage-inc-offers-tailored-financial-services-for-kaiser-permanente-and-tpmg-employees-302348316.html

SOURCE Capital Advantage, Inc.

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NASA Sets Coverage for Firefly First Commercial Robotic Moon Launch

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WASHINGTON, Jan. 10, 2025 /PRNewswire/ — Carrying NASA science and technology to the Moon as part of the agency’s CLPS (Commercial Lunar Payload Services) initiative and Artemis campaign, Firefly Aerospace’s Blue Ghost Mission 1 is targeting launch Wednesday, Jan. 15. The mission will lift off on a SpaceX’s Falcon 9 rocket from Launch Complex 39A at the agency’s Kennedy Space Center in Florida.

Live launch coverage will air on NASA+ with prelaunch events starting Monday, Jan. 13. Learn how to watch NASA content through a variety of platforms, including social media. Follow all events at:

https://www.nasa.gov/live/

After the launch, Firefly’s Blue Ghost lander will spend approximately 45 days in transit to the Moon before landing on the lunar surface in early March. The lander will carry 10 NASA science investigations to further our understanding of the Moon’s environment and help prepare for future human missions to the lunar surface, as part of the agency’s Moon to Mars exploration approach. 

Science investigations on this flight aim to test and demonstrate lunar subsurface drilling technology, regolith sample collection capabilities, global navigation satellite system abilities, radiation tolerant computing, and lunar dust mitigation methods. The data captured could benefit humans on Earth by providing insights into how space weather and other cosmic forces impact Earth. 

The deadline has passed for media accreditation for in-person coverage of this launch. The agency’s media accreditation policy is available online. More information about media accreditation is available by emailing: ksc-media-accreditat@mail.nasa.gov.

Full coverage of this mission is as follows (all times Eastern):

Monday, Jan. 13
2:30 p.m. – Lunar science media teleconference with the following participants:

Chris Culbert, CLPS program manager, NASA’s Johnson Space CenterMaria Banks, CLPS project scientist, NASA Johnson

Audio of the teleconference will stream live on the agency’s website:

https://www.nasa.gov/live/

Media may ask questions via phone only. For the dial-in number and passcode, please contact the Kennedy newsroom no later than 1:30 p.m. EST Jan. 13, at: ksc-newsroom@mail.nasa.gov.

Tuesday, Jan. 14
1 p.m. – Lunar delivery readiness media teleconference with the following participants:

Nicola Fox, associate administrator, Science Mission Directorate at NASA HeadquartersJason Kim, CEO, Firefly AerospaceJulianna Scheiman, director, NASA science missions, SpaceXMark Burger, launch weather officer, Cape Canaveral Space Force Station’s 45th Weather Squadron

Audio of the teleconference will stream live on the agency’s website:

https://www.nasa.gov/live/

Media may ask questions via phone only. For the dial-in number and passcode, please contact the Kennedy newsroom no later than 12 p.m. EST on Tuesday, Jan. 14, at: ksc-newsroom@mail.nasa.gov.

Wednesday, Jan. 15
12:30 a.m. – Launch coverage begins on NASA+ and the agency’s website.

1:11 a.m. – Launch

NASA Launch Coverage
Audio only of the media teleconferences and launch coverage will be carried on the NASA “V” circuits, which may be accessed by dialing 321-867-1220, -1240, or -7135. On launch day, the full mission broadcast can be heard on -1220 and -1240, while the countdown net only can be heard on -7135 beginning approximately one hour before the mission broadcast begins.

On launch day, a “tech feed” of the launch without NASA TV commentary will be carried on the NASA TV media channel.

NASA Website Launch Coverage
Launch day coverage of the mission will be available on the NASA website. Coverage will include live streaming and blog updates beginning no earlier than 12:30 a.m. EST Jan. 15, as the countdown milestones occur. On-demand streaming video and photos of the launch will be available shortly after liftoff. For questions about countdown coverage, contact the Kennedy newsroom at 321-867-2468. Follow countdown coverage on our launch blog for updates.

NASA Virtual Guests for Launch
Members of the public can register to attend this launch virtually. Registrants will receive mission updates and activities by email, including curated mission resources, schedule updates, and a virtual guest passport stamp following a successful launch. Print your passport and get ready to add your stamp!

Watch, Engage on Social Media
Let people know you’re following the mission on X, Facebook, and Instagram by using the hashtag #Artemis. You can also stay connected by following and tagging these accounts:

X: @NASA, @NASAKennedy, @NASAArtemis, @NASAMoon

Facebook: NASA, NASAKennedy, NASAArtemis

Instagram: @NASA, @NASAKennedy, @NASAArtemis

Coverage en Español
Did you know NASA has a Spanish section called NASA en español? Check out NASA en español on X, Instagram, Facebook, and YouTube for additional mission coverage.

Para obtener información sobre cobertura en español en el Centro Espacial Kennedy o si desea solicitar entrevistas en español, comuníquese con Antonia Jaramillo o Messod Bendayan a: antonia.jaramillobotero@nasa.gov o messod.c.bendayan@nasa.gov.

For media inquiries relating to the launch provider, please contact SpaceX’s communications department by emailing: media@spacex.com. For media inquiries relating to the CLPS provider, Firefly Aerospace, please contact Firefly’s communication department by emailing: press@fireflyspace.com.
For more information about the agency’s CLPS initiative, see:

https://www.nasa.gov/clps

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/nasa-sets-coverage-for-firefly-first-commercial-robotic-moon-launch-302348344.html

SOURCE NASA

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Universal Brain Announces Publication of Groundbreaking Depression Research Using Multiple Event-Related Potentials

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New findings support the company’s neuroscience-driven approach to precision psychiatry, offering actionable insights for personalized depression treatment

PALO ALTO, Calif., Jan. 10, 2025 /PRNewswire/ — Universal Brain, a pioneering technology company focused on transforming mental healthcare through neuroscience, today announced the publication of its latest peer-reviewed study, “Neurotyping depression using multiple event-related potentials (ERPs): Leveraging task-based variation to predict remission in depression,” the paper introduces a novel framework for detecting unique neurophysiological patterns that can help predict which depressed patients are most likely to achieve remission from depression.

“By combining several EEG paradigms with novel statistical analyses, we’re moving closer to a future where depression therapies can be precisely tailored to each individual,” said Kazu Okuda, Chief Executive Officer of Universal Brain. “In particular, we are poised to leverage a battery of EEG paradigms to better subtype depression – which will pave the way for more precision in treatment development and selection.  These functional measures of brain activity (i.e., neurotypes) will be used to determine what treatment works best for whom.”

Key Highlights of the Study

Multi-Task ERP Analyses
The study leveraged multiple cognitive and emotional tasks to capture a broader spectrum of brain responses, thereby enabling more robust classification of distinct depression subtypes.Predictive Neurotyping
Through comprehensive ERP assessment, researchers identified patterns linked to a higher likelihood of remission in depression, paving the way for more targeted clinical strategies. Combining ERPs from multiple tasks outperformed classifications based on more traditional single-task analyses.Implications for Precision Psychiatry
These findings underscore the potential of individualized treatment pathways—an approach backed by emerging research in the field of precision psychiatry, which calls for data-driven, personalized solutions to improve outcomes in mental health.

“This work is especially exciting because it bridges the gap between laboratory-based assessments and potential real-world clinical practice. We believe our new method can help physicians potentially select treatment but also help clinicians fine-tune therapeutic interventions to an individual’s unique neural signature,” commented Greg Hajcak, Chief Scientific Advisor of Universal Brain. “By leveraging multiple ERPs in varying tasks, we can aim to better predict who will respond to specific treatments, a key step in transforming how we approach depression management.”

Championing Precision Psychiatry

Universal Brain’s overarching mission is to integrate cutting-edge neuroscience with clinical insights to advance precision psychiatry—a transformative model of care that personalizes interventions based on individual biological, behavioral, and environmental factors. This focus resonates with emerging trends in psychiatric research to enhance treatment outcomes.

In close collaboration with academic institutions, research hospitals, and clinical partners, Universal Brain continues to drive neuroscience-based innovation that bridges the gap between academic discoveries and real-world patient care.

For more information on Universal Brain’s research and the company’s commitment to developing neuroscience-driven solutions for mental health, please visit universal-brain.com or email us at media@universal-brain.com.

About Universal Brain

Universal Brain is a science-driven technology company dedicated to revolutionizing mental healthcare by unlocking the power of precision psychiatry. Drawing on advances in neuroscience, data analytics, and engineering, Universal Brain develops innovative tools and platforms that personalize psychiatric treatment and improve patient outcomes. To learn more, visit www.universal-brain.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/universal-brain-announces-publication-of-groundbreaking-depression-research-using-multiple-event-related-potentials-302348351.html

SOURCE Universal Brain

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