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Simfoni Celebrated as a Leading Innovator in Gartner® Hype Cycle for Procurement and Sourcing Solutions 2024

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Simfoni recognized in the categories of Tail Spend Solutions, Predictive Analytics, Supplier Diversity Solutions, and Operations and Savings Management

CHICAGO, July 18, 2024 /PRNewswire-PRWeb/ — Simfoni, a leading global provider of spend management solutions, is proud to announce its successive inclusion as a Sample Vendor in the Gartner ® Hype Cycle for Procurement and Sourcing Solutions, 2024.

“This recognition highlights Simfoni’s innovation in introducing consumption-based pricing, transforming how procurement leaders approach tail spend.” – Chirag Shah, Executive Chairman at Simfoni.

In the 2024 report, Simfoni was listed in four distinct categories: Tail Spend, Predictive Analytics, Supplier Diversity Solutions, and Operations and Savings Management. The biggest shifts in this year’s report highlight the peak of Generative AI hype, the emergence of orchestration platforms, and increased adoption of ESG solutions.

Procurement organizations can leverage the 2024 Hype Cycle report to identify emerging technologies, assess their maturity and potential impact, and make informed investment decisions that enhance efficiency, drive innovation, and align with sustainability and compliance goals. Simfoni’s recognition in the report underscores its role in providing advanced, innovative solutions that address these needs and drive digital procurement transformation. It also underscores the market’s increasing appetite for advanced technologies and innovative approaches that transcend traditional methods to drive more impactful outcomes.

“We are proud to be acknowledged by Gartner in the Hype Cycle for Procurement and Sourcing Solutions. This recognition highlights Simfoni’s innovation in introducing consumption-based pricing, transforming how procurement leaders approach tail spend. Our distinguished Closed-Loop™ system guarantees savings, cementing our strategic spend tools as some of the most valued in the industry. With advanced technologies like AI and machine learning, Simfoni remains at the forefront of procurement technology, enhancing efficiency, cost savings, and sustainability for our clients.” – Chirag Shah, Executive Chairman at Simfoni.

According to Gartner, “clients use Hype Cycles to educate themselves on the promise of an emerging technology within the context of their industry and individual appetite for risk.” Gartner also states that the “Hype Cycle helps separate the hype from the real drivers of a technology’s commercial promise, reduce the risk of your technology investment decisions, and compare your understanding of a technology’s business value with the objectivity of experienced IT analysts.”

Simfoni views the often-overlooked category of Tail Spend as a critical area of opportunity for clients seeking to increase savings, gain new business insights, and optimize processes. The Gartner report highlights that actively managing tail spend can unlock additional savings without requiring more resources, improve spend visibility and efficiency, and enhance purchasing controls. End users can still make one-time purchases to do their jobs without adding to procurement’s workload. Integrated tail spend management solutions, like Simfoni’s, help drive purchasing policy compliance and reduce risks.

For the second year in a row, Simfoni was also named a Sample Vendor in the Supplier Diversity category which Simfoni believes is a testament to its dedication to supporting an inclusive procurement ecosystem. Gartner describes how interest in establishing and growing supplier diversity programs remains high despite economic uncertainty as organizations face pressure from the C-suite, employees, and customers to make more conscious business decisions. Tracking, maturing, and scaling a diversity program is difficult without the right technology to support growth and enablement across the source-to-pay (S2P) process.

Gartner subscribers can access the full report here.

**Gartner Research Methodologies, Hype Cycle for Procurement and Sourcing Solutions, 2024, authored by Kaitlynn Sommers, Micky Keck, Cian Curtin, Lynne Phelan, Naveen Mahendra, Chaithanya Paradarami.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and HYPE CYCLE is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s Research & Advisory organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Simfoni

Simfoni provides Spend Analytics, Spend Automation and eSourcing solutions to leading global enterprises. The Simfoni platform utilizes machine learning and artificial intelligence to accelerate and automate key aspects of the procurement and sourcing processes, saving customers time and money and paving the way toward supply chain sustainability. With offices in the USA, Europe, Australia, and the Middle East, Simfoni works with its customers and the wider vendor community to improve vendor diversity and achieve strategic CSR (Corporate Social Responsibility) objectives. For additional information, please visit https://simfoni.com/.

Media Contact

Megan Hamner, Simfoni, 1 2036769252, megan@simfoni.com, www.simfoni.com

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AV-Comparatives Releases 2024 Advanced Threat Protection Test Results for Enterprise Cybersecurity Solutions

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Helping CISOs Select Top-Performing Cybersecurity Solutions with Rigorous Advanced Threat Protection Testing Results for 2024

Advanced Threat Protection Test 2024 

INNSBRUCK, Austria, Nov. 18, 2024 /PRNewswire/ — AV-Comparatives, a globally recognised independent organisation specialising in cybersecurity testing, is pleased to announce the results of its 2024 Advanced Threat Protection (ATP) Test for enterprise cybersecurity solutions. This comprehensive evaluation provides Chief Information Security Officers (CISOs) with critical insights into the efficacy of leading endpoint protection products against sophisticated, targeted cyber threats.

The full report of the Advanced Threat Protection Test 2024 – Enterprise is available at: https://www.av-comparatives.org/tests/advanced-threat-protection-test-2024-enterprise/ 

The ATP Test rigorously assesses each product’s ability to defend against advanced persistent threats (APTs), which are complex, multi-stage attacks aimed at specific organisations. By simulating real-world attack scenarios, the test offers an objective measure of how well security solutions can prevent breaches that could lead to significant financial and reputational damage.

The 2024 evaluation included the following enterprise security products:

Avast Ultimate Business Security 24.8Bitdefender GravityZone Business Security Premium 7.9CrowdStrike Falcon Pro 7.16ESET PROTECT Entry with ESET PROTECT Cloud 11.1Kaspersky Endpoint Security for Business – Select, with KSC 12.6NetSecurity ThreatResponder 3.5

Each of these solutions demonstrated robust protection capabilities, successfully blocking a significant number of advanced attacks. Notably, all six products achieved AV-Comparatives’ prestigious ATP Enterprise Certification, underscoring their effectiveness in safeguarding enterprise environments against sophisticated threats.

For CISOs and decision-makers, these results serve as a valuable resource for selecting security solutions that align with their organisation’s specific needs. The detailed findings offer a clear comparison of each product’s strengths, facilitating informed decisions to enhance organisational cybersecurity postures.

AV-Comparatives remains committed to providing transparent, scientifically rigorous evaluations of cybersecurity products. By delivering unbiased assessments, we empower organisations to make informed choices in an ever-evolving threat landscape.

The full report of the Advanced Threat Protection Test 2024 – Enterprise is available at: https://www.av-comparatives.org/tests/advanced-threat-protection-test-2024-enterprise/

Methodology

AV-Comparatives used five different Initial Access Phases, distributed among the 15 test cases, mapped to the MITRE ATT&CK Matrix (c)

Trusted Relationship: “Adversaries may breach or otherwise leverage organizations who have access to intended victims. Access through trusted third-party relationship exploits an existing connection that may not be protected or receives less scrutiny than standard mechanisms of gaining access to a network.”

Valid accounts: “Adversaries may steal the credentials of a specific user or service account using Credential Access techniques or capture credentials earlier in their reconnaissance process through social engineering […].”

Replication Through Removable Media: “Adversaries may move onto systems […] by copying malware to removable media […] and renaming it to look like a legitimate file to trick users into executing it on a separate system. […]”

Phishing: Spearphishing Attachment: “Spearphishing attachment is […] employs the use of malware attached to an email. […]”

Phishing: Spearphishing Link: “Spearphishing with a link […] employs the use of links to download malware contained in email […].”

The complete methodology can be found here: https://www.av-comparatives.org/tests/advanced-threat-protection-test-2024-enterprise/ 

Business Security Test August-September 2024 – Factsheet

Read also the latest Business Security Factsheet for August-September 2024, containing the results of the Business Malware Protection Test (September) and Business Real-World Protection Test (August-September). The full report, including the Performance Test and product reviews, will be released in December.

Link to Testreport: https://www.av-comparatives.org/tests/business-security-test-august-september-2024-factsheet/

Tested  Products:

Avast Ultimate Business SecurityBitdefender GravityZone Business Security PremiumCISCO Secure Endpoint EssentialsCrowdStrike Falcon ProElastic SecurityESET PROTECT Entry with ESET PROTECT CloudG Data Endpoint Protection BusinessK7 On-Premises Enterprise Security AdvancedKaspersky Endpoint Security for Business – Select, with KSCMicrosoft Defender Antivirus with Microsoft Endpoint ManagerNetSecurity ThreatResponderRapid7 InsightIDRSenseOn Platform with EPPSophos Intercept X AdvancedTrellix Endpoint Security (ENS)VIPRE Endpoint Detection and ResponseVMware Carbon Black Cloud Endpoint Standard

Details:

Bitdefender, Sophos, Cisco, and ESET all achieved exceptional scores, with Bitdefender delivering a flawless performance in both the Real-World Protection and Malware Protection tests.Kaspersky, Trellix, VIPRE, and G Data also maintained strong protection rates with no false alarms on critical business software.Avast, CrowdStrike, K7, and Microsoft demonstrated robust security features while maintaining a balance between protection and low system impact.Other top performers include Elastic, NetSecurity, Rapid7, SenseOn, and VMware, all of which delivered competitive results, meeting or exceeding the high standards required for certification.

Across the board, these products ensured a high level of security for enterprise environments, with zero false positives on common business software. The tests were conducted under real-world conditions to reflect the cybersecurity challenges and demands faced by modern enterprises.

Peter Stelzhammer, co-founder AV-Comparatives: “Our rigorous testing process highlights the high quality of enterprise security solutions available today. These products offer businesses both the strong protection they need and the performance they demand.”

About AV-Comparatives: AV-Comparatives is a globally recognised, independent organisation offering systematic testing to examine the efficacy of cybersecurity solutions. Using one of the most comprehensive and rigorous testing methodologies, AV-Comparatives provides businesses and consumers with unbiased, transparent, and reliable test results.

AV-Comparatives – Where Security Meets Trust – Unbiased. Transparent. Trusted.

Contact:  Peter Stelzhammer, media@av-comparatives.org, +43512287788  

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Agoda Shares Four Hot Spring Destinations in Asia for a Cozy Winter Escape

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SINGAPORE, Nov. 18, 2024 /PRNewswire/ — As winter approaches, digital travel platform Agoda shares a list of four hot spring destinations in Asia that are sure to offer some warmth and relaxation. These natural thermal baths offer travelers a perfect way to relax and rejuvenate while experiencing the unique cultural and natural beauty of the region during the colder months.

With temperatures dropping, hot springs become more than just baths—they are places to unwind, recharge, and connect with nature. Whether tucked in the mountains or hidden in lush forests, these hot springs offer travelers an escape into some of Asia’s most beautiful landscapes.

Andrew Smith, Senior Vice President, Supply at Agoda shared, “While hot springs can be found around the world, there’s something special about soaking in these unique spots in Asia. It’s not just about warmth and relaxation but about stepping into a tradition, as they’re often an important part of the local culture. Agoda is there to help travelers plan a cultural wellness trip with holiday accommodations near each of the highlighted hot spring destinations.”

The four remarkable hot springs are:

China: Sichuan Hot Springs

Sichuan is home to famous springs like those at Hailuogou and Emei Mountain, where travelers can soak in hot waters while taking in stunning natural scenery. It’s the perfect place to enjoy a moment of calm, surrounded by nature.

Japan: Hakone Hot Springs

Close to Tokyo, Hakone is famed for its onsen, with views of the iconic Mount Fuji. Visitors can unwind in the traditional thermal baths and experience authentic Japanese hospitality at nearby ryokans.

South Korea: Onyang Hot Springs and Osaek Carbonated Hot Springs

South Korea boasts several notable hot spring destinations. Onyang Hot Springs in Asan is one of the oldest and most famous, renowned for its mineral-rich waters believed to have healing properties. Osaek Carbonated Hot Springs in Yangyang, nestled within the Seoraksan National Park, offers a unique experience with its naturally carbonated waters.

Taiwan: Beitou Hot Springs

Nestled in Taipei, Beitou is a hot spring paradise with resorts and public baths. The area blends natural hot springs with cultural sites like the Beitou Hot Spring Museum, offering a rich tapestry of relaxation and history, easily reached via Taipei’s public transport system.

Agoda’s extensive offerings make planning a winter hot spring retreat seamless. With over 4.5 million holiday properties globally, more than 130,000 flight routes, and over 300,000 activities, travelers can effortlessly combine accommodations, flights, and experiences to craft their perfect getaway. For more information, download the Agoda app or visit agoda.com.

— ENDS —

 

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Peter England presents an exclusive campaign – ‘The Bollywood Wedding’ with iconic filmmaker Karan Johar

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Going Big Across India: The campaign goes live in over 150 Stores, through traditional media, on ground activations and Digital Collaborations for a Truly Iconic Experience

MUMBAI, India, Nov. 18, 2024 /PRNewswire/ — Ahead of the wedding season, Peter England, a leading name in Indian menswear from Aditya Birla Fashion and Retail, has partnered with iconic filmmaker Karan Johar to launch a first-of-its-kind campaign ‘The Bollywood Wedding’. Bringing the glamour and vibrancy of Bollywood weddings to life, this campaign celebrates the fusion of traditional elegance and contemporary style, inviting grooms and guests to step into the spotlight with confidence and flair.

The film features Karan Johar on a playful quest to choose the perfect name for the collection, suggesting titles like ‘Dulha Sajake Rakhna’ and ‘Baarat Ho Toh Aisi’ etc. Through these names, he taps into the quintessential Bollywood wedding tropes, celebrating the glamour, grandeur, and drama that are hallmarks of Indian cinema weddings. Delighted by the collection being named ‘The Bollywood Wedding’ Karan confidently exclaims that this ought to be the next blockbuster, showcasing his unwavering belief in its appeal and its potential to captivate audiences.

The campaign highlights Peter England’s commitment to elevating its presence in occasion wear, positioning the brand as a premier lifestyle choice for the modern man. With a refined focus on wedding and festive attire, Peter England aims to establish itself as the go-to destination for sophisticated and stylish celebration wear. The brand’s wedding collection features a broad selection of classic two and three piece suits along with sophisticated velvet bomber jackets, tailored shirts providing a perfect destination for the groom and his entourage for the special day.

Anil S Kumar, COO of Peter England, shared the vision behind this fabulous collection: “‘The Bollywood Wedding’ campaign, in collaboration with Karan Johar—a true icon in both film and fashion—embodies our commitment to empowering grooms and groomsmen to shine with confidence on their big day. We have crafted a collection that captures international style, luxurious fabrics, and the magnetic allure of Bollywood, making Peter England the ultimate destination for unforgettable wedding attire.”

Bollywood director and actor, Karan Johar, announced the launch, exclaiming, “When I heard Peter England was doing a Bollywood-inspired collection, I was immediately curious. But when I saw what they had created, I was ecstatic. I love how the brand has captured the essence of Bollywood glamour in every detail—whether it’s a shirt or a suit—and I’m thrilled to be part of this launch.”

This campaign is now live across India, spanning over 150 stores and reaching audiences through both traditional and digital media. The campaign will be further amplified through on-ground activations and exciting content collaborations, making it a larger-than-life experience for the audience.

This campaign reflects Karan Johar’s signature style—bold, glamorous, and effortlessly chic—while bringing to life the extravagant celebrations that define Indian cinema weddings. As he confidently states, this collection is his next blockbuster, promising to captivate the hearts of grooms and wedding guests alike and offering every man the chance to shine like a true Bollywood hero.

About Peter England:

Peter England is one of the most loved and largest menswear brands in India. It sells more than 14 million garments every year across 1100+ exclusive stores, 3500+ multi-brand outlets and 800+ towns. The brand also holds a strong e-commerce presence. Peter England has been voted as India’s Most Trusted Apparel Brand for 7 consecutive years by the Economic Times Brand Equity Survey. The brand is committed to offering varied styles across categories at affordable prices. Peter England was first launched in India by Madura Fashion and Lifestyle (previously known as Madura Garments) in the mid-price segment in 1997; the company acquired the world rights for the brand in 2000. What began as a brand of honest shirts in 1997, in India, is today a complete lifestyle brand with merchandise available every day and for all special occasions. The brand’s formal wear range of crisp formal shirts, well-tailored suits, jackets & trousers combines high fashion and impeccable fits along with a wide selection of highly curated looks for modern professionals. The casual wear range is a highly eclectic line of washed cotton shirts, denim, cargo bottoms, graphic tees, Polos, and winter wear. The ‘Select’ line brings together premium formal wear with an emphasis on fine detailing with a hint of colour, comfort, and panache. While the assorted collection of ties, pocket squares and belts assert a distinctive style statement from the newly launched innerwear line ensure the highest comfort and great fit. While the brand continues to expand across India, it introduced a brand-new retail identity called the Peter England Men’s Obsession, which is large format store housing over 2000+ unique designs at an unmatched value, all the while delivering a young, vibrant shopping experience for all.

About Aditya Birla Fashion and Retail Limited:

ABFRL is part of a leading Indian conglomerate, The Aditya Birla Group. With revenue of Rs. 13,996 Cr. spanning retail space of 11.9 million sq. ft. (as of March 31, 2024), it is India’s first billion-dollar pure-play fashion powerhouse with an elegant bouquet of leading fashion brands and retail formats.

The Company has a network of 4,664 stores across approximately 37,205 multi-brand outlets with 9,563 points of sales in department stores across India (as of 31st March 2024). It has a repertoire of India’s largest brands in Louis Philippe, Van Heusen, Allen Solly, and Peter England, established over 25 years. Pantaloons is one of India’s leading fashion retailers. The Company’s international Brands portfolio includes – The Collective, amongst India’s largest multi-brand retailers of international brands, and has long-term exclusive partnerships with select brands such as Ralph Lauren, Hackett London, Ted Baker, Fred Perry, Forever 21, American Eagle, Reebok, Simon Carter, and Galeries Lafayette.

The Company’s foray into the branded ethnic wear business includes brands such as Jaypore, Tasva & Marigold Lane. The company has strategic partnerships with Designers ‘Shantanu & Nikhil’, ‘Tarun Tahiliani’, ‘Sabyasachi’ and ‘House of Masaba’. In addition, to cater to the needs of digitally native consumers, ABFRL is building a portfolio of Digital-first brands under its technology-led ‘House of D2C Brands’ venture TMRW. TMRW is on a path to building a portfolio of Digital First brands in partnership with founders of emerging brands in the E-Commerce market.

The Company in Sept 2023 completed the acquisition of a 51% stake in TCNS Clothing Co. Ltd. TCNS is India’s leading women’s branded ethnic apparel company that designs, markets and, retails a portfolio of women’s branded apparel across brands W, Aurelia, Wishful, Elleven & Folksong.

Media Contact: 

Aanchel Batheja
+91 9986698119
aanchel.batheja@prpundithavasred.com 

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