Connect with us

Technology

Ipsos launches Creative|Spark AI, an ad testing solution generating actionable insights within minutes

Published

on

PARIS, July 18, 2024 /PRNewswire/ — Ipsos, one of the world’s leading market research companies, has announced the launch of Creative|Spark AI, an ad evaluation solution that predicts human reactions to linear and social videos and delivers actionable insights within minutes. 

Creative|Spark AI leverages the combined power of human intelligence and artificial intelligence to boost creative effectiveness. The AI advertising prediction model is built on the foundation of Ipsos’ signature creative assessment solution, Creative|Spark, and incorporates the past five years of Ipsos’ validated creative database, drawing on 18,000 human response cases. Powered by Ipsos Facto, Ipsos’ secure generative AI platform, it allows brands to quickly understand how humans would respond to their advertising. 

“Creative|Spark AI is designed for advertisers seeking greater value and learning from their assets, especially those constrained by budget and timing. It is particularly beneficial given the significant spend on social media advertising, helping advertisers evaluate their assets and identify areas for improvement, whether it’s one, or hundreds of creative in as little as 15 minutes,” said Shaun Dix, Ipsos’ Global Leader of Creative Excellence.

Creative|Spark AI is available in the U.S. via self-service on the Ipsos.Digital platform or through full service with Ipsos’ Creative Excellence teams. Additional markets will be deployed throughout 2024.

ABOUT IPSOS

Ipsos is one of the largest market research and polling companies globally, operating in 90 markets and employing nearly 20,000 people.

Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. Our 75 business solutions are based on primary data from our surveys, social media monitoring, and qualitative or observational techniques.

“Game Changers” – our tagline – summarizes our ambition to help our 5,000 clients navigate with confidence our rapidly changing world.

Founded in France in 1975, Ipsos has been listed on the Euronext Paris since July 1, 1999. The company is part of the SBF 120, Mid-60 indices, STOXX Europe 600 and is eligible for the Deferred Settlement Service (SRD).
ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP
www.ipsos.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/ipsos-launches-creativespark-ai-an-ad-testing-solution-generating-actionable-insights-within-minutes-302200982.html

SOURCE Ipsos

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

Kapsch TrafficCom satellite tolling addresses global traffic and environmental challenges

Published

on

By

Eco-friendly tolling system combats congestionInfrastructure-light system requires less construction and maintenanceSuccessful urban and nationwide systems operated by Kapsch TrafficCom

VIENNA and NEW DELHI, Nov. 17, 2024 /PRNewswire/ — Congestion and traffic-based pollution are increasingly serious issues around the globe, and in India. Indian authorities are battling millions of hours wasted in traffic and increasingly toxic air, while resources to maintain road infrastructure are dwindling. 

Satellite tolling is an efficient and effective way to address these critical challenges, and the Indian Ministry of Road Transport and Highways is currently working on such a solution. The technology, using GPS, Galileo, and other global satellite data, provides highly accurate, infrastructure-light tolling adaptable to different environments, from urban centers to national toll networks.

Kapsch TrafficCom is one of the front runners pushing the technology. The solution combines flexibility, low operational costs, and rapid scalability, enabling clients to charge vehicles based on real-time geolocation, regardless of road or jurisdiction. For India, satellite tolling is the optimal choice to manage the ever-growing amounts of traffic moving along its enormous highway and road network.

Kapsch TrafficCom’s satellite tolling system has already proven successful in regions like Norway and Bulgaria. The platform is data protection-compliant and offers exceptional data privacy protections, ensuring only necessary geolocation data is collected and stored.

“In Bulgaria, we achieved the first go-live within 11 months and are now managing 16,000km of road,” explains Carolin Treichl, EVP EMENA at Kapsch TrafficCom. “Our solution doesn’t just calculate distance-based charges. It empowers cities and nations to manage congestion, reduce pollution, and replace declining fuel tax revenues with a fair road user charge.”

Full release: Press | Kapsch TrafficCom

Follow us on LinkedIn

Press contact:

Sandra Bijelic  

Head of Corporate Communications  
Kapsch TrafficCom AG
P +43 664 628 1720  
sandra.bijelic@kapsch.net  

 

View original content:https://www.prnewswire.com/in/news-releases/kapsch-trafficcom-satellite-tolling-addresses-global-traffic-and-environmental-challenges-302305845.html

Continue Reading

Technology

Arctech’s SkyWings Empowers the World’s Largest Single-Capacity PV Power Plant Built on Coal Mining Subsidence Area

Published

on

By

ORDOS, China, Nov. 17, 2024 /PRNewswire/ — Arrctech, the world’s solar tracking and racking solutions provider, announced that its 1P single-axis dual-row solar tracking system SkyWings has facilitated the on-time grid connection of Mengxi Blue Ocean Photovoltaic Power Station, the world’s largest single-capacity solar plant built on coal mining subsidence area. By adopting SkyWings, the plant’s annual average grid-connected capacity is enhanced by an impressive 7.41%, greatly improving the ROI.

SkyWings, equipped with Arctech’s synchronous multi-point drive mechanism and innovative torque tube design with exceptional bending and torsion resistance, can maintain normal operation even in wind speeds of up to 18m/s (level 8 gale), resulting in an increase of up to 2% in power generation. Powered by its second-generation AI algorithm, SkyWings can calculate the optimum tracker tilt across various terrains and environments, enabling real-time shading avoidance and leading to an additional energy generation boost of up to 8%.

Moreover, to better accommodate the irregular and undulating topography of the plant, Arctech provided a customized SkyWings solar tracking solution that incorporates terrain following capabilities. The tolerance for undulation between adjacent rows is set at 20% in the east-west direction and 15% in the north-south direction. Additionally, Arctech tailored the design of post height to maximize space beneath the solar panels, facilitating agrivoltaics practices. Consequently, farmers are now able to cultivate crops and raise livestock underneath solar panels, achieving both economic and ecological benefits.

To mitigate pollution and ecological damage to the grassland during both construction and operation, SkyWings employs one-piece H-shaped steel piles, while the construction team utilizes on-site static pressure construction. Moreover, following 25 years of safe power station operation, approximately 90% of the steel pipe piles of SkyWings remain suitable for recycling purposes, thereby reducing waste discharge by around 60% compared to traditional concrete piles.

Upon operation, this plant is expected to generate 5.7 billion kilowatt-hours of electricity annually, sufficient to power two million households. Each year, it can save 1.71 million tons of standard coal and reduce carbon dioxide emissions by about 4.7 million tons — equivalent to planting 62,700 hectares of trees.

The utilization of Arctech’s SkyWings in this plant further demonstrates its versatility as a solar tracking system capable of adapting to diverse scenarios, including agrivoltaics, irregular terrains, coal mining subsidence areas, and more.

View original content to download multimedia:https://www.prnewswire.com/news-releases/arctechs-skywings-empowers-the-worlds-largest-single-capacity-pv-power-plant-built-on-coal-mining-subsidence-area-302306745.html

SOURCE Arctech

Continue Reading

Technology

PayerMax Makes a Strong Debut at G-STAR Korea, Championing Seamless Global Payment Solutions for the Gaming Industry

Published

on

By

SEOUL, South Korea, Nov. 18, 2024 /PRNewswire/ — PayerMax, a leading global fintech company, made its inaugural appearance at G-STAR Korea, one of the world’s most prestigious gaming events. This milestone marks a significant step in PayerMax’s efforts to expand its footprint in South Korea’s rapidly growing gaming and digital payment markets.

“We are thrilled to participate in this year’s G-STAR Korea,” said Wang Hu, Co-founder of PayerMax. “South Korea is a dynamic hub for digital entertainment and payments. By engaging with both global and local developers, we aim to support businesses’ global expansion with our one-stop, locally-tailored payment solutions.”

With South Korea’s gaming industry continuing to thrive, PayerMax is dedicated to helping game developers maximize revenue potential. During G-STAR, PayerMax highlighted a gaming client with targeted payment marketing support during a major gaming tournament, resulting in a 153% increase in transaction volume and a 180% growth in successful orders during the campaign—underscoring PayerMax’s capability to drive significant growth in the gaming sector.

South Korea is globally recognized for its vibrant mobile and online gaming industry, drawing an increasing number of international developers. According to Sensor Tower data, South Korea’s mobile gaming market accounts for 58% of its gaming revenue, positioning it as a crucial region for global developers. Revenue from mobile games in South Korea reached $2.75 billion in the first half of this year, up $30 million from the same period in 2023.

The country’s digital payment sector is also expanding rapidly, driven by popular platforms such as NAVER Pay and Kakao Pay. With high digital payment penetration and a strong appetite for technological innovation, South Korea presents fertile ground for companies like PayerMax to offer efficient, localized payment solutions.

PayerMax is committed to building a robust presence in South Korea, aiming to support businesses with a comprehensive suite of services that go beyond standard transactions. Leveraging deep expertise in compliance, marketing, financial management, and risk control, PayerMax has developed a comprehensive value-added service tailored to address the unique needs of South Korean enterprises. This approach enables PayerMax to meet the demands of high-efficiency digital transactions while ensuring secure, seamless experiences for merchants and users alike.

At G-STAR, PayerMax emphasized its role in helping South Korean businesses access the global market. By offering payment methods compatible with local platforms such as NAVER Pay and Kakao Pay, PayerMax enables companies to cater to both local and international customers. Additionally, its advanced Smart Routing technology and robust anti-fraud system ensure secure, reliable transactions critical for high-volume businesses.

As PayerMax deepens its investment in South Korea, it remains focused on fostering long-term partnerships with local businesses and developers. With a commitment to innovation and tailored solutions, PayerMax will continue to empower companies to succeed both locally and globally.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/payermax-makes-a-strong-debut-at-g-star-korea-championing-seamless-global-payment-solutions-for-the-gaming-industry-302306915.html

SOURCE PayerMax

Continue Reading

Trending