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Ipsos launches Creative|Spark AI, an ad testing solution generating actionable insights within minutes

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PARIS, July 18, 2024 /PRNewswire/ — Ipsos, one of the world’s leading market research companies, has announced the launch of Creative|Spark AI, an ad evaluation solution that predicts human reactions to linear and social videos and delivers actionable insights within minutes. 

Creative|Spark AI leverages the combined power of human intelligence and artificial intelligence to boost creative effectiveness. The AI advertising prediction model is built on the foundation of Ipsos’ signature creative assessment solution, Creative|Spark, and incorporates the past five years of Ipsos’ validated creative database, drawing on 18,000 human response cases. Powered by Ipsos Facto, Ipsos’ secure generative AI platform, it allows brands to quickly understand how humans would respond to their advertising. 

“Creative|Spark AI is designed for advertisers seeking greater value and learning from their assets, especially those constrained by budget and timing. It is particularly beneficial given the significant spend on social media advertising, helping advertisers evaluate their assets and identify areas for improvement, whether it’s one, or hundreds of creative in as little as 15 minutes,” said Shaun Dix, Ipsos’ Global Leader of Creative Excellence.

Creative|Spark AI is available in the U.S. via self-service on the Ipsos.Digital platform or through full service with Ipsos’ Creative Excellence teams. Additional markets will be deployed throughout 2024.

ABOUT IPSOS

Ipsos is one of the largest market research and polling companies globally, operating in 90 markets and employing nearly 20,000 people.

Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. Our 75 business solutions are based on primary data from our surveys, social media monitoring, and qualitative or observational techniques.

“Game Changers” – our tagline – summarizes our ambition to help our 5,000 clients navigate with confidence our rapidly changing world.

Founded in France in 1975, Ipsos has been listed on the Euronext Paris since July 1, 1999. The company is part of the SBF 120, Mid-60 indices, STOXX Europe 600 and is eligible for the Deferred Settlement Service (SRD).
ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP
www.ipsos.com

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SOURCE Ipsos

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Cash Industry Stakeholders to Gather in Chicago for the Secure Cash and Transport Association’s Annual Conference

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The 2024 SCTA Conference, taking place in Chicago on October 9-11, will host cash industry professionals and feature a keynote address by 29-time Emmy Award winner and Hall of Fame keynote speaker, Bill Stainton.

PURCELLVILLE, Va., Sept. 25, 2024 /PRNewswire-PRWeb/ — The Secure Cash & Transport Association (SCTA), a nonprofit group representing professionals in ATM servicing, cash handling and processing, transportation, and safekeeping of cash and coin throughout North America, is set to welcome nearly 200 attendees to its annual conference in Chicago on October 9-11, 2024. The annual SCTA Conference supports the Secure Cash & Transport Association’s overarching mission to protect, strengthen, and unite the cash-in-transit and cash-servicing industries. This year’s event theme is “Adopting and Adapting to Technology: What’s Next?”

“I believe the next chapter for us all is to focus on building resilience, ensuring that our industry can keep pace with technological advancements and thrive amidst them.”

The conference brings professionals and thought leaders together to review critical trends and issues impacting the cash industry’s safety, security, and overall success. This year’s event features a keynote address by 29-time Emmy Award winner and Hall of Fame keynote speaker, Bill Stainton. Stainton’s address, “Connect the Dots: Innovation in the Cash Service Industry,” will debunk several myths about creativity and innovation and delve into what it means to be a game-changer in the cash industry.

The 2024 SCTA Conference will feature more than a dozen informative sessions delivered by leading experts in cash-in-transit, banking, retail, security, cybersecurity, insurance, and compliance. The full schedule for the event can be found at scta.securetransportassociation.org/agenda.

D. Mark Lowers, President of the Secure Cash and Transport Association, reflects on this year’s focus on innovation, “As leaders, we’ve had to navigate the rapid pace of technological change, integrating new systems and solutions to maintain business continuity and enhance safety and security. This adaptation has sharpened our skills and brought about greater efficiency. However, I believe the next chapter for us all is to focus on building resilience, ensuring that our industry can keep pace with technological advancements and thrive amidst them.”

Details about the event, registration information, and association membership details can be found on the event website at https://scta.securetransportassociation.org.

About the Secure Cash & Transport Association (SCTA)

The Secure Cash & Transport Association (SCTA) is a non-profit association established in 2013 to represent the shared interests of professionals in ATM servicing, cash handling/processing, transportation, and safekeeping of cash and coin throughout North America. Industry groups represented by the association include armored operators, insurance providers, truck builders, financial institutions, ATM cash providers, coin wrappers, security surveys and compliance providers, retailers, and loss adjusters.

Learn more at securetransportassociation.org.

Media Contact

Michael Gaul, Secure Cash & Transport Association, 1 (540) 338-7151, mgaul@securetransportassociation.org, https://www.securetransportassociation.org/

View original content to download multimedia:https://www.prweb.com/releases/cash-industry-stakeholders-to-gather-in-chicago-for-the-secure-cash-and-transport-associations-annual-conference-302258222.html

SOURCE Secure Cash & Transport Association

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PayPal Enables Business Accounts to Buy, Hold and Sell Cryptocurrency

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Company also provides the ability for business accounts to externally transfer cryptocurrency

SAN JOSE, Calif., Sept. 25, 2024 /PRNewswire/ — PayPal Holdings, Inc. (NASDAQ: PYPL) announced it is enabling its U.S. merchants to buy, hold and sell cryptocurrency directly from their PayPal business account. At launch, this functionality for Business Accounts will not be available in New York State. Today’s announcement is PayPal’s latest step to increase cryptocurrency‘s utility by making increased functionality available to millions of merchants in the U.S. 

“Since we launched the ability for PayPal and Venmo consumers to buy, sell, and hold cryptocurrency in their wallets, we have learned a lot about how they want to use their cryptocurrency,” said Jose Fernandez da Ponte, Senior Vice President of Blockchain, Cryptocurrency, and Digital Currencies, PayPal. “Business owners have increasingly expressed a desire for the same cryptocurrency capabilities available to consumers. We’re excited to meet that demand by delivering this new offering, empowering them to engage with digital currencies effortlessly.”

Additionally, PayPal is enabling U.S. merchants to externally transfer cryptocurrency on chain to third-party eligible wallets. PayPal business account holders can now send and receive supported cryptocurrency tokens to and from external blockchain addresses.

PayPal has continuously made significant steps to increase cryptocurrency‘s utilization. In 2020, PayPal announced the availability of its customers to buy, hold and sell cryptocurrency directly from their PayPal and Venmo accounts. In 2023, PayPal announced the launch of a U.S. dollar-denominated stablecoin, PayPal USD (PYUSD). In April 2024, we enabled PYUSD as a funding instrument for our Xoom platform, allowing users to pay no transaction fees when using PYUSD to fund eligible transfers to friends and family abroad. Most recently, PYUSD was made available on the Solana blockchain, providing users with the choice of multiple blockchains allowing for increased flexibility and control.

About PYUSD

PayPal USD is issued by Paxos Trust Company, a fully chartered limited purpose trust company. Paxos and its products – including expansion to new blockchains – are licensed to engage in Virtual Currency Business Activity by the New York State Department of Financial Services. Reserves for PayPal USD are fully backed by U.S. dollar deposits, U.S. Treasuries and similar cash equivalents, and PayPal USD can be bought or sold through PayPal and Venmo at a rate of $1.00 per PayPal USD.

Issuance and custody of PayPal USD is performed by Paxos Trust Company, LLC. Learn more in PayPal’s Cryptocurrency Terms, and in the Paxos Terms that also apply to PYUSD.

About PayPal

PayPal has been revolutionizing commerce globally for more than 25 years. The company creates innovative experiences that make moving money, selling, and shopping simple, personalized, and secure. PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. For more information, visit https://www.paypal.com, https://about.pypl.com/ and https://investor.pypl.com/.

Media Relations Contacts: 
Nicole Cutler
mediarelations@paypal.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/paypal-enables-business-accounts-to-buy-hold-and-sell-cryptocurrency-302259069.html

SOURCE PayPal Holdings, Inc.

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KIWI design Unveils Made For Meta Products at Meta Connect 2024

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MENLO PARK, Calif., Sept. 26, 2024 /PRNewswire/ — KIWI Design, a leading innovator in high-quality XR accessories, has successfully added two products to the “Made For Meta” program since 2023. In 2024, KIWI design was invited to participate in the Meta Connect event, where they presented three new “Made For Meta” products. These innovations come equipped with significant upgrades designed to enhance the immersive experience for XR enthusiasts. According to their official social media announcements, more products will be released in Q4.

With the introduction of the Made For Meta line, KIWI design continues to set the standard in the XR accessory market. Each product is designed with user feedback in mind, ensuring that every detail contributes to a more enjoyable and engaging XR experience.

“Our goal is to provide XR lovers with the most immersive experience.” stated Ray, CEO of KIWI design. “We are thrilled to introduce these new products, which embody our unwavering commitment to quality and innovation.”

Since its inception, KIWI design has built a reputation for crafting user-friendly and reliable XR accessories that are widely appreciated by consumers. This announcement features upgrades to their flagship products, promising a more comfortable and enjoyable experience for users.

As KIWI design moves forward, the company remains dedicated to its mission: “Pioneering Comfort and Immersion in Every XR Moment.” The unveiling of these new products at Meta Connect represents a significant step towards this goal, and the company is excited to continue innovating for the XR community.

For more information about KIWI design, please visit official website and follow KIWI design on Facebook, Instagram, X, YouTube and TikTok.

https://www.kiwidesign.com/

https://www.facebook.com/KIWIdesignOfficial

https://www.instagram.com/kiwidesignins/

https://x.com/KIWIdesign_shop

https://www.youtube.com/channel/UCOzFWarIschBuBfNz01Oucw

https://www.tiktok.com/@kiwidesign_official

SOURCE KIWI design

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