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Sales Enablement Platform Market size is set to grow by USD 4.23 billion from 2023-2027, Increasing need to enhance digital experience of customers boost the market, Technavio

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NEW YORK, July 17, 2024 /PRNewswire/ — The global sales enablement platform market size is estimated to grow by USD 4.23 billion from 2023-2027, according to Technavio. The market is estimated to grow at a CAGR of 15.35% during the forecast period. Increasing need to enhance digital experience of customers is driving market growth, with a trend towards exponential growth of marketing intelligence. However, increased risks related to data security and privacy poses a challenge. Key market players include Accent Technologies Inc., Bigtincan Holdings Ltd., ClientPoint Inc., Dropbox Inc., GetAccept Inc., Gong.io Inc., Highspot Inc., Mediafly Inc., Mindtickle Inc., Nippon Telegraph and Telephone Corp., PAPERFLITE, Pitcher AG, QorusDocs Ltd., Qstream Inc., Quark Software Inc., Rallyware Inc., Salesforce Inc., Seismic Software Inc., Showpad Inc., and Upland Software Inc..

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Sales Enablement Platform Market Scope

Report Coverage

Details

Base year

2022

Historic period

2017 – 2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 15.35%

Market growth 2023-2027

USD 4237.34 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

14.22

Regional analysis

North America, Europe, APAC, Middle East and Africa, and South America

Performing market contribution

North America at 30%

Key countries

US, China, Japan, UK, and Germany

Key companies profiled

Accent Technologies Inc., Bigtincan Holdings Ltd., ClientPoint Inc., Dropbox Inc., GetAccept Inc., Gong.io Inc., Highspot Inc., Mediafly Inc., Mindtickle Inc., Nippon Telegraph and Telephone Corp., PAPERFLITE, Pitcher AG, QorusDocs Ltd., Qstream Inc., Quark Software Inc., Rallyware Inc., Salesforce Inc., Seismic Software Inc., Showpad Inc., and Upland Software Inc.

 

Market Driver

The use of marketing intelligence is increasingly popular among businesses in various sectors. This trend is driven by the need for automated software to gather crucial information for analysis, enabling informed decision-making. Marketing intelligence also facilitates targeted data collection for key customers, streamlining B2B processes. The growing demand for insightful data and marketing intelligence platforms is fueling the adoption of sales enablement platforms. These factors create significant opportunities for the global sales enablement platform market in the forecast period. 

Sales Enablement Platforms are essential tools for businesses looking to streamline their sales processes and better engage with clients. These platforms combine Marketing Automation Tools and CRM systems to provide data-driven insights into buyer behavior and digital channels. They offer training materials and learning management features to upskill distant sales teams, ensuring they’re always prepared. Customization, data security, and software licenses are crucial considerations, especially when dealing with sensitive customer data and sales data. Content management systems and sales training tools help keep teams informed, while analytics dashboards provide real-time data for informed decision-making. Consulting services, cloud-based or on-premise solutions, and IT resources cater to the needs of large enterprises and various industry segments, including consumer goods, retail, IT and telecom. Sales Enablement Platforms automate sales processes, enhance customer engagement, and adapt to consumer preferences, making them indispensable for inbound and customer-facing teams. 

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Market Challenges

A cloud-based sales enablement platform is a practical and economical tool for managing sales teams within organizations. However, transferring confidential data to the cloud comes with risks, including potential unauthorized access and data breaches. These concerns are particularly relevant for small and medium-sized enterprises (SMEs). During implementation, vendors hold the data, increasing the risk of security violations. Sales enablement platform providers are addressing these issues by implementing robust security measures to protect client data and maintain trust. Despite these efforts, the perceived risks may deter some organizations from adopting cloud-based sales enablement platforms, potentially hindering market growth during the forecast period.Sales enablement platforms help businesses streamline their sales process by providing real-time data, automated workflows, and customer engagement tools. In today’s fast-paced business environment, sales teams need access to up-to-date consumer preferences and product-level information to close deals effectively. Inbound sales teams and customer-facing teams benefit from digital sales rooms, CRM systems, and SaaS sales enablement services. Large organizations and the cloud segment, including consumer goods, retail, IT and telecom, face unique challenges such as legacy systems, data breaches, and data center outages. Sales enablement platforms offer sales onboarding programs, training, content creation, sales coaching, and sales tools to help sales representatives stay ready. Advanced analytics and microlearning enable personalized content and sales gamification for better buyer engagement. Mid-sized enterprises can leverage sales readiness platforms like Showpad for individualized interactions and improved sales communication. Online retailers, media and entertainment, manufacturing, and sales teams all stand to gain from these innovative solutions.

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Segment Overview 

This sales enablement platform market report extensively covers market segmentation by

End-user 1.1 Consumer goods and retail1.2 IT and telecom1.3 Media and entertainment1.4 Healthcare and Life Sciences1.5 OthersComponent 2.1 Platform2.2 ServicesGeography 3.1 North America3.2 Europe3.3 APAC3.4 Middle East and Africa3.5 South America

1.1 Consumer goods and retail- The consumer goods and retail segment dominates the global sales enablement platform market due to the large and geographically dispersed sales teams in this industry. These teams require access to current product details, sales materials, and customer insights to close deals effectively. Sales enablement software acts as a centralized hub for distributing and managing this information, making it simpler for sales teams to access and share necessary content with prospects and customers. In the retail sector, delivering a positive customer experience is crucial to prevent consumers from switching to competitors. Sales enablement platforms enable retailers to engage customers on various digital channels, providing an omni-channel shopping experience. These factors are expected to fuel the expansion of the consumer goods and retail segment in the global sales enablement platform market.

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Learn and explore more about Technavio’s in-depth research reports

The global market for product-based sales training is expanding, driven by the need for enhanced sales effectiveness across industries. This training focuses on equipping sales teams with specific product knowledge and selling techniques to improve performance and customer engagement. With increasing competition and evolving consumer expectations, companies are investing in comprehensive training programs to empower their salesforce. Key trends include personalized learning experiences, integration of digital platforms for remote training, and emphasis on continuous skill development. As businesses prioritize sales growth and customer satisfaction, the demand for tailored product-based sales training solutions continues to rise globally.

Research Analysis

Sales Enablement Platforms are digital solutions designed to streamline and optimize the sales process in real-time. These platforms automate various sales functions, including customer engagement, sales management, and onboarding, to help sales teams provide individualized interactions based on consumer preferences. They integrate with marketing automation tools, CRM systems, and content management systems to provide data-driven insights on buyer behavior and digital channels. Sales Enablement Platforms are essential for both inbound sales teams and customer-facing teams in large organizations and mid-sized enterprises. They offer advanced analytics and product-level information to improve sales readiness and communication. Digital sales rooms facilitate collaboration between distant sales teams, enabling them to work together effectively. These platforms are crucial components of digital transformation projects, helping sales representatives stay informed and prepared for client interactions.

Market Research Overview

Sales enablement platforms are digital solutions designed to streamline sales processes, enhance customer engagement, and provide real-time data to sales teams in various industries. These platforms automate sales processes, offer advanced analytics, and provide sales tools to help teams better understand consumer preferences and buyer behavior. They cater to large organizations in the cloud segment, including consumer goods, retail, IT and telecom, media and entertainment, manufacturing, and more. Sales enablement services include sales onboarding programs, training programs, content creation, sales coaching, and sales readiness platforms. These tools help sales representatives deliver personalized content and individualized interactions through digital sales rooms and marketing automation tools. Mid-sized enterprises also benefit from sales enablement platforms, which offer customization, data security, and data-driven insights to improve sales cycle and communication. Sales teams can access product-level information, analytics dashboards, and consulting services to optimize their performance. Sales enablement tools also include sales communication, content management, and learning management features to ensure sales teams are always ready for buyer engagement. Despite the benefits, challenges such as data breaches and data center outages can impact sales data and sensitive customer information, highlighting the importance of robust data security measures.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userConsumer Goods And RetailIT And TelecomMedia And EntertainmentHealthcare And Life SciencesOthersComponentPlatformServicesGeographyNorth AmericaEuropeAPACMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Huawei and IUCN Launch Tech4Nature Project to Protect Kenya’s Coral Reefs

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NAIROBI, Kenya, Jan. 10, 2025 /PRNewswire/ — Huawei, International Union for Conservation of Nature (IUCN), and local partner Kenya Wildlife Service (KWS) have launched a Tech4Nature project to monitor and protect coral reef and biodiversity in Kenya’s Kisite-Mpunguti Marine Park and Reserve.

Aligned with Huawei’s TECH4ALL initiative and the IUCN Green List, the objective of the three-year project is to strengthen monitoring and management efficacy of the protected area. Located on the southern coast of Kenya, Kisite-Mpunguti Marine Park and Reserve faces a number of nature conservation challenges. These include:

Illegal fishing and insufficient human resources to effectively patrol the area.A lack of remote monitoring of the reserve’s three coral islands coupled with pressures created by tourism, as the fringing reefs are popular diving sites.Limited community awareness of the importance of reef and biodiversity protection.Insufficient communications network infrastructure for underpinning tech-driven monitoring.

“Tech4Nature is an expansive project that falls under Huawei’s digital inclusion initiative TECH4ALL, where we look at ways to implement technology and innovation in various sectors of our day today life and improving global standards and ensure that we have a sustainable way of life in the world,” said Khadija Mohamed, Director of Media and Government Relations for Huawei Kenya.

Underwater cameras, photogrammetry, and audio monitoring technologies will be deployed to monitor marine life, including the biomass and population of parrot fish. In many coral reef ecosystems, parrot fish are a keystone species that, due to their diet, help prevent coral from being smothered by seaweed and algae. The solution will also monitor substrate cover in the reef ecosystems, seagrass cover, and the occurrence of green turtles and bottlenose dolphins, which are classified on the IUCN Red List as endangered and vulnerable, respectively.

“The technology we are introducing is a groundbreaking development for marine conservation in Kenya. It will serve as the first monitoring tool for data collection, analysis, and management in a marine protected area. Additionally, this innovation presents an opportunity to assist the park in attaining IUCN Green List certification, aligning with the sustainability goals valued by tourists and ensuring that future generations can continue to benefit from our marine parks,” said Innocent Kabenga, Country Representative for the IUCN Kenya Country Office.

AI trained to recognize specific target species by sight or sound will provide real-time data-driven insights into the behaviors, populations, and distribution of biodiversity in the reserve and reef ecosystem. The system will also be able to identify boats used for illegal fishing, and send alerts for rangers to intervene in near real time.

A digital power solution and improved network connectivity covering the park and watch tower will enable the rapid transmission of collected data to a cloud server for analysis by AI.

The project will be implemented in partnership with Kenya Wildlife Service (KWS) and Wildlife Research and Training Institute (WRTI). Based on the project’s data-driven insights, the Tech4Nature partners will be able to develop targeted conservation measures for the reserve.

“For us to deliver our mandate of protecting and conserving our wildlife in both terrestrial and marine ecosystems, you have to understand your resources very well. We are partnering with Huawei and IUCN to deploy underwater cameras to acquire some data on marine mammal, corals, and fisheries to make informed decisions. The advantage of this technology it can be deployed in wider area that we couldn’t patrol every single day to get data for day and night for us to make good, informed decisions,” said Adan Kala, Senior Assistant Director, Coast Conservation Area, Kenya Wildlife Service.

In addition, the project will include community outreach to raise awareness about biodiversity changes over time and the presence of different species, including those that are threatened, vulnerable, or endangered.

The site will be assessed against the IUCN Green List Standard, with the goal being that the reserve obtains Green List certification.

About Tech4Nature

Huawei and IUCN launched the Tech4Nature global partnership in 2020 to scale up success in nature conservation through technological innovation. Aligned with Huawei’s TECH4ALL initiative and the IUCN Green List, Tech4Nature has supported 11 flagship projects in 8 countries with tailored solutions to conservation challenges.

Visit the Tech4Nature website: https://tech4nature.iucngreenlist.org/what-is-tech4nature/ 

About TECH4ALL

TECH4ALL is Huawei’s long-term digital inclusion initiative and action plan. Enabled by innovative technologies and partnerships, TECH4ALL is designed to enable inclusion and sustainability in the digital world.

Visit the Huawei TECH4ALL website at https://www.huawei.com/en/tech4all

Follow us on X at https://x.com/HUAWEI_TECH4ALL 

 

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CES 2025 | AAC Technologies Unveils Comprehensive Automotive Solutions, Paving the Way for Cabin Experience Evolution

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LAS VEGAS, Jan. 10, 2025 /PRNewswire/ — At the Consumer Electronics Show (CES) 2025, AAC Technologies, a pioneer in sensory experience, showcased its industry leadership by introducing a full spectrum of automotive solutions that span “acoustics, haptics, sensing, and image recognition.” Drawing on over three decades of expertise in the development and manufacturing of cutting-edge consumer electronics micro-components, AAC is now poised to offer a comprehensive, precise, real-time, and immersive sensory experience to the automotive sector, reinforcing its position as a trusted partner ready to meet the industry’s evolving technological and product demands.

Catering to the surging market demand, AAC presents a ready-to-deploy portfolio of automotive product solutions that address the critical aspects of intelligent driving and cabin experiences. The company is committed to expanding its innovative product offerings to lead the industry. AAC has been steadily expanding in the automotive industry since 2019, largely driven by the growing adoption of its automotive solutions. These solutions are playing an important role in advancing the capabilities of intelligent cockpits.

AAC’s Automotive Acoustic Solutions for Digital Cockpits

AAC Technologies has unveiled its cutting-edge digital cockpit solutions, showcasing a fusion of innovation in acoustics. AAC offers a holistic approach to audio system design, encompassing hardware, algorithms, and fine-tuning, all aimed at delivering a supremely immersive audio experience across various scenarios.

At CES, AAC set up a state-of-the-art 7.1.4 listening room, showcasing its self-developed advanced automotive audio algorithms such as Independent Sound Zones, NLC PRO (distortion suppression), Audio Track Separation, Virtual Surround (Plus), Virtual Venue, and 3D Chime. In collaboration with Premium Sound Solutions (PSS), a world-leading provider in acoustic components and sound systems, AAC has presented an array of top-tier offerings, including automotive speaker products and solutions, which garnered significant attention.

AAC also introduced the “Smart Audio Box,” a joint creation with Smart that marks the industry’s first all-scenario portable Hi-Fi speaker system designed for vehicles. Debuted on the Smart #5 model, this speaker system offers a unique audio experience, blending the boundaries between driving and the wild world of sound.

AAC’s Automotive Haptic Seat Solutions

The automotive industry is now redefining the car as more than just a way to get around—it’s becoming an extension of our living spaces. With this shift, expectations for the in-car experience are soaring, particularly when it comes to the haptic feedback and auditory elements of smart cockpits. At CES, AAC unveiled its groundbreaking haptic seat solution for vehicles, which fuses advanced haptic and acoustic technologies to create a more tranquil driving safety alert system , amp up entertainment with immersive sound, and even simulate engine sounds for an authentic driving feel, all while providing a space for relaxation and meditation. This innovation, a joint effort with Porsche China’s Innovation Office as part of the Rhythm Space project, is set to redefine comfort and pleasure in the driving experience for all on board.

AAC’s Automotive Sensing Solutions

AAC is leading the way in providing advanced sensing solutions and sensor technologies tailored for the automotive industry. AAC’s automotive-grade MEMS microphones boast a compact design, exceptional signal clarity(SNR), minimal distortion(THD), and a consistent frequency response. They also excel in maintaining uniform sensitivity and phase alignment, which translates to enhanced voice services and reliability in both the cabin and exterior environments. This innovation significantly boosts the user experience in voice interactions across a range of applications.

In addition, AAC has unveiled a line of vehicular inertial products, highlighted by our trio of high-performing MEMS IMUs. These units are engineered for accuracy and stability, designed to meet the diverse demands of various applications. They play a pivotal role in ensuring precise vehicle positioning and safety during the critical phases of advanced driver assistance and autonomous driving, reinforcing our dedication to advancing automotive safety and interaction.

AAC’s Automotive Image Recognition Solutions

In the ongoing quest for enhanced intelligent driving, ensuring safety and comfort has become a primary focus in the automotive industry. At this year’s CES, AAC showcased its complete lineup of lenses and camera modules. This includes those for intelligent driving applications like ADAS and surround view, as well as those for intelligent cockpit features such as DMS and OMS. Furthermore, AAC presented an integrated cockpit monitoring system. Collectively, these innovations provide accurate data for machine vision, thereby enhancing safety and intelligent driving capabilities. AAC’s solutions are designed to meet rigorous industry standards, including the EU’s DDAW (Driver Drowsiness and Attention Warning), E-NCAP (European New Car Assessment Programme), and China’s GB/T 41797-2022 “Performance Requirements and Test Methods for Driver Attention Monitoring Systems”.

AAC has also expanded its product line with a variety of automotive motor solutions. For example, AAC’s brushless motors, known for their quiet performance and adaptability, ensure a smooth and quiet experience for seat adjustments. AAC also offers linear control brake motors (EMB motors), linear control steering motors (RWA and HWA motors), and general EPS motors for advanced chassis applications, all of which have been tested and validated in multiple vehicle models. As the automotive industry advances towards higher levels of driving assistance, the adoption of linear control systems for chassis is becoming crucial. These motors use sensors to detect environmental information, replacing mechanical connections with electrical signals. This technology offers high precision, fast response times, compact designs, and lightweight construction, making it suitable for mass production. In scenarios such as highway driving, navigating narrow roads, and parking, these systems greatly enhance user comfort and meet the increasing demands for improved vehicle maneuverability and active safety.

Moving forward, AAC Technologies will continue to collaborate closely with automotive industry partners. By staying attuned to user preferences and driving technological advancements, AAC aims to lead the industry trend. The company’s focus is on delivering an outstanding intelligent cockpit experience, making every drive a source of joy and immersive sensory pleasure.

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Smart Food Packaging Market worth $35.69 billion by 2029 – Exclusive Report by MarketsandMarkets™

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DELRAY BEACH, Fla., Jan. 10, 2025 /PRNewswire/ — The smart food packaging market is estimated at USD 26.42 billion in 2024 and is projected to reach USD 35.69 billion by 2029, at a CAGR of 6.2% from 2024 to 2029, according to a report published by MarketsandMarkets.

The study ‘Active Packaging in the Food Industry’, published in October 2024, explores the growing significance of active packaging in response to changing consumer demands and market trends. Unlike traditional packaging, which is designed to be inert, active packaging interacts with the product and its environment to extend shelf life and maintain food quality. This can involve incorporating additives into packaging systems, such as oxygen and ethylene scavengers, antimicrobial agents, antioxidants, and flavor-absorbing or releasing compounds. Intelligent packaging systems, like time-temperature indicators and gas detectors, are also discussed, emphasizing the importance of consumer acceptance for the commercial success of these technologies. The study reviews key mechanisms used in active packaging, including oxygen scavengers, which reduce the presence of oxygen in food packaging by using iron-based or ascorbic acid-based systems. These methods help maintain product freshness by limiting oxidative damage. Carbon dioxide-generating systems are also used to suppress microbial growth, particularly in meat, poultry, fish, and cheese packaging. Furthermore, ethylene scavengers are vital for extending the shelf life of fruits and vegetables by controlling ripening processes.

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Other applications discussed include the use of flavor and odor absorbers/releasers, which enhance the sensory properties of packaged food, and antimicrobial packaging that inhibits microbial growth to ensure food safety. The potential of nanotechnology to develop new and more effective active and intelligent packaging solutions is highlighted, paving the way for further innovations in the food packaging industry. This study underscores the need for advanced packaging technologies to meet consumer demand for fresh, safe, and high-quality food products and their critical role in prolonging shelf life and improving food safety.

The Meat, Poultry & Seafood is the having a largest share within the application sector of the smart food packaging market.

Due to growing global demand, meat, poultry, and seafood accounts for the highest market share of application in the smart food packaging market. Its needs lie in extending shelf life, safety, and traceability. As per data provided by the USDA from October 2024, Brazil dominates global chicken meat exports during 2025 as the production will be 11.8 million tons. Australia’s poultry production will increase by 2 percent to 2.6 million tons, as high global demand is expected. Beef exports from Australia will also reach a record 1.9 million tons in the year, as its demand increases in the US. These trends point towards the increasing international meat trade and export opportunities.

Increased production and exports require more advanced smart packaging technologies, such as modified atmosphere packaging and active packaging, for freshness, less food waste, and greater safety. This will fuel innovation and adoption of smart packaging solutions, especially in global markets like East Asia and North America.

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The active packaging segment holds significant market share in the smart food packaging market during the forecasted period 2024-2029.

Active food packaging accounts for a major market share in the smart food packaging industry, which is mainly attributed to the quality improvement, safety, and shelf life that active packaging can offer. Technologies, including oxygen scavengers, moisture absorbers, and antimicrobial agents, respond to some of the most important consumer needs related to freshness and reduction of food waste.

It is primarily gaining adoption across key industries, including meat, poultry, seafood, and dairy, where growing concerns about global food safety and sustainability are driving growth. Additionally, increasing export of perishable food products, particularly in North America, Europe, and Asia-Pacific, further supports the increasing demand for active packaging. As manufacturers look for more innovative ways to meet their regulatory requirements and consumer demands, active packaging will maintain its position in the market.

Based on region, Europe has a significant share in the smart food packaging market.

The growth of the food and beverage industry in Europe is a major driving force for the smart food packaging market, which is motivated by the increasing demand for advanced packaging solutions that would ensure food safety, traceability, and extended shelf life. According to European Commission data (March 2024), the food and drinks industry generates ~USD 245 billion (€227 billion) in added value and employs 4.6 million people, making it the EU’s largest manufacturing sector in terms of jobs and value. SMEs are over 99% of businesses in this ecosystem. The sector has also recorded a food trade surplus, with exports doubled over the last decade to exceed ~USD 196 billion (€182 billion), contributing a positive balance of nearly ~USD 32 billion (€30 billion). These strong figures, combined with growing trade opportunities and EU Single Market benefits, are driving demand for smart food packaging technologies to support efficient, sustainable, and competitive food supply chains.

The report profiles key players such as Amcor plc (Switzerland), Mondi (UK), Sealed Air (US), Berry Global Inc. (US), Toyo Seikan Group Holdings, Ltd. (Japan), THE TETRA LAVAL GROUP (Switzerland), Crown (US), 3M (US), MITSUBISHI GAS CHEMICAL COMPANY, INC. (Japan), Multisorb (US), Huhtamäki Oyj (Finland), Timestrip UK LTD (UK), Stepac (Israel), Checkpoint Systems, Inc. (US), and Novipax Buyer, LLC (US).

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Browse Adjacent Reports @ Food and Beverage Market Research Reports & Consulting

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Food Safety Testing Market by Technology (Traditional and Rapid), Target Tested, Food Tested (Meat, Poultry, Seafood, Dairy, Processed Foods, Fruits & Vegetables, and Cereals & grains) and Region – Global Forecast to 2027

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The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the ‘GIVE Growth’ principle, we work with several Forbes Global 2000 B2B companies – helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

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