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Sales Enablement Platform Market size is set to grow by USD 4.23 billion from 2023-2027, Increasing need to enhance digital experience of customers boost the market, Technavio

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NEW YORK, July 17, 2024 /PRNewswire/ — The global sales enablement platform market size is estimated to grow by USD 4.23 billion from 2023-2027, according to Technavio. The market is estimated to grow at a CAGR of 15.35% during the forecast period. Increasing need to enhance digital experience of customers is driving market growth, with a trend towards exponential growth of marketing intelligence. However, increased risks related to data security and privacy poses a challenge. Key market players include Accent Technologies Inc., Bigtincan Holdings Ltd., ClientPoint Inc., Dropbox Inc., GetAccept Inc., Gong.io Inc., Highspot Inc., Mediafly Inc., Mindtickle Inc., Nippon Telegraph and Telephone Corp., PAPERFLITE, Pitcher AG, QorusDocs Ltd., Qstream Inc., Quark Software Inc., Rallyware Inc., Salesforce Inc., Seismic Software Inc., Showpad Inc., and Upland Software Inc..

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Sales Enablement Platform Market Scope

Report Coverage

Details

Base year

2022

Historic period

2017 – 2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 15.35%

Market growth 2023-2027

USD 4237.34 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

14.22

Regional analysis

North America, Europe, APAC, Middle East and Africa, and South America

Performing market contribution

North America at 30%

Key countries

US, China, Japan, UK, and Germany

Key companies profiled

Accent Technologies Inc., Bigtincan Holdings Ltd., ClientPoint Inc., Dropbox Inc., GetAccept Inc., Gong.io Inc., Highspot Inc., Mediafly Inc., Mindtickle Inc., Nippon Telegraph and Telephone Corp., PAPERFLITE, Pitcher AG, QorusDocs Ltd., Qstream Inc., Quark Software Inc., Rallyware Inc., Salesforce Inc., Seismic Software Inc., Showpad Inc., and Upland Software Inc.

 

Market Driver

The use of marketing intelligence is increasingly popular among businesses in various sectors. This trend is driven by the need for automated software to gather crucial information for analysis, enabling informed decision-making. Marketing intelligence also facilitates targeted data collection for key customers, streamlining B2B processes. The growing demand for insightful data and marketing intelligence platforms is fueling the adoption of sales enablement platforms. These factors create significant opportunities for the global sales enablement platform market in the forecast period. 

Sales Enablement Platforms are essential tools for businesses looking to streamline their sales processes and better engage with clients. These platforms combine Marketing Automation Tools and CRM systems to provide data-driven insights into buyer behavior and digital channels. They offer training materials and learning management features to upskill distant sales teams, ensuring they’re always prepared. Customization, data security, and software licenses are crucial considerations, especially when dealing with sensitive customer data and sales data. Content management systems and sales training tools help keep teams informed, while analytics dashboards provide real-time data for informed decision-making. Consulting services, cloud-based or on-premise solutions, and IT resources cater to the needs of large enterprises and various industry segments, including consumer goods, retail, IT and telecom. Sales Enablement Platforms automate sales processes, enhance customer engagement, and adapt to consumer preferences, making them indispensable for inbound and customer-facing teams. 

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Market Challenges

A cloud-based sales enablement platform is a practical and economical tool for managing sales teams within organizations. However, transferring confidential data to the cloud comes with risks, including potential unauthorized access and data breaches. These concerns are particularly relevant for small and medium-sized enterprises (SMEs). During implementation, vendors hold the data, increasing the risk of security violations. Sales enablement platform providers are addressing these issues by implementing robust security measures to protect client data and maintain trust. Despite these efforts, the perceived risks may deter some organizations from adopting cloud-based sales enablement platforms, potentially hindering market growth during the forecast period.Sales enablement platforms help businesses streamline their sales process by providing real-time data, automated workflows, and customer engagement tools. In today’s fast-paced business environment, sales teams need access to up-to-date consumer preferences and product-level information to close deals effectively. Inbound sales teams and customer-facing teams benefit from digital sales rooms, CRM systems, and SaaS sales enablement services. Large organizations and the cloud segment, including consumer goods, retail, IT and telecom, face unique challenges such as legacy systems, data breaches, and data center outages. Sales enablement platforms offer sales onboarding programs, training, content creation, sales coaching, and sales tools to help sales representatives stay ready. Advanced analytics and microlearning enable personalized content and sales gamification for better buyer engagement. Mid-sized enterprises can leverage sales readiness platforms like Showpad for individualized interactions and improved sales communication. Online retailers, media and entertainment, manufacturing, and sales teams all stand to gain from these innovative solutions.

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Segment Overview 

This sales enablement platform market report extensively covers market segmentation by

End-user 1.1 Consumer goods and retail1.2 IT and telecom1.3 Media and entertainment1.4 Healthcare and Life Sciences1.5 OthersComponent 2.1 Platform2.2 ServicesGeography 3.1 North America3.2 Europe3.3 APAC3.4 Middle East and Africa3.5 South America

1.1 Consumer goods and retail- The consumer goods and retail segment dominates the global sales enablement platform market due to the large and geographically dispersed sales teams in this industry. These teams require access to current product details, sales materials, and customer insights to close deals effectively. Sales enablement software acts as a centralized hub for distributing and managing this information, making it simpler for sales teams to access and share necessary content with prospects and customers. In the retail sector, delivering a positive customer experience is crucial to prevent consumers from switching to competitors. Sales enablement platforms enable retailers to engage customers on various digital channels, providing an omni-channel shopping experience. These factors are expected to fuel the expansion of the consumer goods and retail segment in the global sales enablement platform market.

For more information on market segmentation with geographical analysis including forecast (2023-2027) and historic data (2017-2021) – Download a Sample Report

Learn and explore more about Technavio’s in-depth research reports

The global market for product-based sales training is expanding, driven by the need for enhanced sales effectiveness across industries. This training focuses on equipping sales teams with specific product knowledge and selling techniques to improve performance and customer engagement. With increasing competition and evolving consumer expectations, companies are investing in comprehensive training programs to empower their salesforce. Key trends include personalized learning experiences, integration of digital platforms for remote training, and emphasis on continuous skill development. As businesses prioritize sales growth and customer satisfaction, the demand for tailored product-based sales training solutions continues to rise globally.

Research Analysis

Sales Enablement Platforms are digital solutions designed to streamline and optimize the sales process in real-time. These platforms automate various sales functions, including customer engagement, sales management, and onboarding, to help sales teams provide individualized interactions based on consumer preferences. They integrate with marketing automation tools, CRM systems, and content management systems to provide data-driven insights on buyer behavior and digital channels. Sales Enablement Platforms are essential for both inbound sales teams and customer-facing teams in large organizations and mid-sized enterprises. They offer advanced analytics and product-level information to improve sales readiness and communication. Digital sales rooms facilitate collaboration between distant sales teams, enabling them to work together effectively. These platforms are crucial components of digital transformation projects, helping sales representatives stay informed and prepared for client interactions.

Market Research Overview

Sales enablement platforms are digital solutions designed to streamline sales processes, enhance customer engagement, and provide real-time data to sales teams in various industries. These platforms automate sales processes, offer advanced analytics, and provide sales tools to help teams better understand consumer preferences and buyer behavior. They cater to large organizations in the cloud segment, including consumer goods, retail, IT and telecom, media and entertainment, manufacturing, and more. Sales enablement services include sales onboarding programs, training programs, content creation, sales coaching, and sales readiness platforms. These tools help sales representatives deliver personalized content and individualized interactions through digital sales rooms and marketing automation tools. Mid-sized enterprises also benefit from sales enablement platforms, which offer customization, data security, and data-driven insights to improve sales cycle and communication. Sales teams can access product-level information, analytics dashboards, and consulting services to optimize their performance. Sales enablement tools also include sales communication, content management, and learning management features to ensure sales teams are always ready for buyer engagement. Despite the benefits, challenges such as data breaches and data center outages can impact sales data and sensitive customer information, highlighting the importance of robust data security measures.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userConsumer Goods And RetailIT And TelecomMedia And EntertainmentHealthcare And Life SciencesOthersComponentPlatformServicesGeographyNorth AmericaEuropeAPACMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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UK: +44 203 893 3200
Email: media@technavio.com
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China Matters’ Feature: Bridging Cultures at China-CEEC Expo: Central and Eastern European Voices in Ningbo

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NINGBO, China, May 23, 2025 /PRNewswire/ — As the 2025 China-Central and Eastern European Countries Expo opened in Ningbo on May 22, cultural and business exchanges between China and the CEE region were spotlighted. Among the many contributing to this growing partnership are Vladimir Tzanev and Fang Yu, in different professions but with a shared connection to Ningbo.

 

The Bulgarian pianist Vladimir Tzanev has spent the past two decades working across China. But Ningbo, in eastern China’s Zhejiang Province, is where he and his family want to call home. “My children were born here—they’re Ningbo natives now,” he says in a smile. Alongside his wife, a fellow musician from Latin America, Vladimir established a music society in the city that welcomes students from all walks of life. “Music is a language that opens any door,” he says. “And here in Ningbo, we found an audience eager to listen.”

Fang Yu, meanwhile, has a different story related to the city. After years of working in Slovakia, she returned to China in 2015 and dove into trades with CEE countries. Based in Ningbo, she helps connect Chinese companies with partners from CEE countries, especially through platforms like the China-CEEC Expo. “Trades are built on human connection,” she explains. “And Ningbo is a perfect bridge.”

This year, Slovakia is one of the guest-of-honor countries of the Expo, which holds special meaning for Fang. It was during a government delegation visit from Ningbo to Slovakia that she established a connection with the city. Since then, she’s seen firsthand how face-to-face conversations and shared experiences create trust and opportunities. “When we started, few people knew about these countries or their products,” she recalled. “Now, thanks to events like the China-CEEC Expo, more products from the region are stepping into the spotlight.”

From classical music to Slovakian wine, Vladimir and Fang are helping build more than just business ties—they’re weaving personal stories into the fabric of China-CEEC cooperation. And Ningbo, with its open arms and mind, is right at the center of it all.

YouTube Link: https://www.youtube.com/watch?v=VQo35CxFus4

 

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eFuse Market worth $737.4 million by 2030 | MarketsandMarkets™

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DELRAY BEACH, Fla., May 23, 2025 /PRNewswire/ — The global eFuse Market is anticipated to grow from estimated USD 557.0 million in 2024 to USD 737.4 million by 2030, at a CAGR of 4.9% during the forecast period. Growth in the eFuse Market is being accelerated by more challenging electronic systems and higher demands for reliable protection in automotive, data center, and consumer devices. Because advanced eFuse technologies are small, accurate in current limitation, and can diagnose themselves, more are being used. It ensures that high-power systems are safe, work efficiently, and maintain proper temperatures. By using WBG semiconductors, companies are able to develop faster and more energy-efficient supply chain solutions. Using technologies makes it easier to prevent the damage caused by circuits. Improved eFuse solutions can be added to the battery management system of electric vehicles (EVs), so overcurrent and overheating are detected and dealt with quickly. Circuit protection has improved in various sectors after the introduction of eFuses. eFuses supports real-time detection of faults and effective handling of electricity because of improved technology. As a result, the system can handle overcurrent, overvoltage, and temperature issues smoothly. This means that eFuses in automotive use can deliver exact current restriction and fast fault finding, which is suitable for electric vehicles. This helps manufacturers ensure safety, reduce moments when things break down, and reduce power consumption in important and reliable systems.

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Thin shrink small outline package, by application

Many electronics use eFuses in TSSOP packages because they are compact. It is an excellent solution for applications in automobiles, telecoms, and personal electronics, given that cooling and dependability are very important. If any issue related to fast faults is found, the system imposes a high current control and it can stop to avoid overheating. Thanks to TSSOP eFuses, the system remains safe even when it is exposed to high currents and voltages. What is more, their function supports quick fault detection, so the system responds immediately if a fault occurs within the circuit, which keeps it working well at all times. TSSOP allows manufacturers to efficiently manage power flow, and therefore, eFuses are chosen for modern, advanced electronic devices due to their ability to solve thermal issues.

Auto retry, by type

Auto Retry, by type, is anticipated to maintain strong growth momentum during the forecast period in the eFuse Market. eFuses are categorized into two types: auto retry and latched. The increasing adoption of auto retry eFuses stems from their ability to automatically reset after a fault is detected, ensuring continuous operation in critical systems. It results in less downtime and better reliability, which is why auto retry eFuses are preferred for use in automotive electronics, industrial systems, and data centers. Due to a focus on keeping systems running and tolerating faults, auto retry eFuse sales are predicted to increase a lot. Many industries are starting to use auto retry eFuse technologies to guarantee effective results and cut down on the work needed for upkeep in crucial electronics.

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Asia Pacific segment is expected to be the fastest-growing region during the forecast period.

During the forecast period, Asia Pacific is expected to be the fastest-growing region in the eFuse Market. There is strong demand for eFuses in Asia, fueled by government action and investments to update power grids to cope with huge electricity use. China, Japan, and India have begun many grid expansion efforts, helping to increase reliability and leading to more eFuses being adopted in the region.

Key Players

Some of the major players in the eFuse Market are Littelfuse, Inc. (US), TOSHIBA ELECTRONIC DEVICES & STORAGE CORPORATION (Japan), Semiconductor Components Industries, LLC (US), and Texas Instruments Incorporated. (US), and Alpha and Omega Semiconductor. (US). The major strategies adopted by these players include acquisitions, product launches, agreements, partnerships, and expansions.

Littelfuse, Inc. (USA)

Littelfuse, Inc. (USA) leads in the eFuse Market by providing advanced circuit protection. Littelfuse’s presence in over 20 countries helps the company deal with the challenges in the semiconductor industry. The company’s main aim is to develop eFuse technology to produce smaller and more efficient solutions for automotive, industrial, and consumer areas. The company spends a lot on research and development to create eFuse chips, including simple Protection ICs designed for 5V through 28V, which safeguard the systems. More than half of the company’s earnings come from the electronics segment, which helps various companies with tools, servers, and telecom infrastructure. Littelfuse secures its number one ranking in the market by acquiring other companies, forming partnerships, and introducing new products, offering reliable circuit protection for electric vehicles and data centers.

Semiconductor Components Industries LLC (USA)

Semiconductor Components Industries LLC (USA) is becoming a prominent name in eFuse by delivering dependable circuit protection. Based in regions across North America, Europe, and Asia, Onsemi works to mitigate the risks in the variable semiconductor industry. The company focuses on inventing new eFuse products that are built to handle tasks in healthcare, IT, and consumer electronics, particularly in servers, hard drives, and industrial-grade relays. The company strives to enhance its eFuse technology through extensive research, enabling features that respond to today’s demands. The Power Solutions Group is a major contribution to Advanced Micro Devices’ overall income, and it provides eFuse solutions for both cars and industrial purposes. To improve its marketplace, Onsemi increases production thanks to government incentives, forms partnerships to meet global chip shortages, and grows by finding new and reliable electronic solutions in this period of change.

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Related Reports:

Automotive Fuse Market

Circuit Protection Market

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PLAYSAFE ID RAISES $1.12M TO MAKE ONLINE GAMING SAFER

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 – Pre-seed round backed by Early Game Ventures, Hartmann Capital, and Overwolf –

LONDON, May 23, 2025 /PRNewswire/ — PlaySafe ID, the platform for gamers that keeps cheaters, hackers, bots, and predators out of games, has raised $1.12M (€1 million) in pre-seed funding to bring trust, fairness, and accountability to gaming communities, without compromising player privacy or freedom.

The round was led by Early Game Ventures, with participation from Hartmann Capital and Overwolf. The raised capital will fuel rapid expansion and strategic platform integrations, as the company gears up for a major go-to-market push and targets 250,000+ users in the coming months.

“This round gives us the firepower to move fast, expand our world-class team, and partner with games that want the most fair and safe environment for players to enjoy,” said Andrew Wailes, CEO of PlaySafe ID. “This is now more important than ever before. With cheating in games as a mass-epidemic that ruins fun for players daily, and the Online Safety Act ushering in long overdue requirements for child protection in gaming, PlaySafe ID’s mission to safeguard gamers isn’t just relevant – it’s now essential for compliance and the future of global gaming.”

Built with a privacy-first mindset, PlaySafe ID issues a verified, anonymised, and game-agnostic digital ID that proves a user is real and hasn’t been caught cheating or being inappropriate to children in games. These are core problems that continue to erode online experiences across games. By offering a single, secure identity layer, the platform empowers both developers and communities to enforce fair play across titles, without sacrificing player anonymity, or the open and creative nature of games.

Early Game Ventures, which led the round, is known for backing early-stage frontier tech. “We believe PlaySafeID is building the trust layer for gaming—and beyond. In a world where AI and anonymity are eroding safety and fairness, PlaySafeID restores balance with identity, transparency, and accountability,” said Cristian Munteanu, Managing Partner at Early Game Ventures. “PlaySafeID builds a network-effects flywheel. Once a gamer is verified through PlaySafeID, that identity becomes portable across games, platforms, and genres. The more developers adopt it, the more valuable it becomes to players—and vice versa. Eventually, the verified identity becomes a default layer of the gaming stack, just like your Steam account or your Xbox Live profile. It’s a winner-takes-all kind of play.”

Hartmann Capital, an investment firm focused on emerging digital ecosystems, also participated in Playsafe ID’s pre-seed round. “Gaming has quickly become the new social center of our world, with over 3 billion active gamers globally. Despite its immense social and economic value, the gaming ecosystem remains largely ungoverned. Accountability is fragmented across platforms, allowing bad actors to evade consequences by simply creating new accounts or migrating between games.” said Felix Hartmann, Managing Partner at Hartmann Capital. “Playsafe introduces a judicial system for the digital world—ensuring accountability, safety, and fairness in online spaces that have grown increasingly toxic and uninhabitable. As a universal authority beyond any single game or even nation, Playsafe establishes a digital rule of law across multiplayer platforms worldwide.”

PlaySafe ID is currently in integration talks with several major gaming platforms, with first partnerships set to launch later this year. 

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Emma Weeks
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About PlaySafe ID

PlaySafe ID stops cheating, botting, and child abuse in games. The company enables players to enjoy gaming at its fairest by issuing anonymised ‘PlaySafe IDs’ to users who verify themselves. With a single ID issued to each user, penalties can now be issued to users who are caught cheating or being inappropriate to children across all PlaySafe Protected games. The company was founded in response to the cheating and bots prolific in online games, and the growing need to keep children safe from predators and bad-actors.

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SOURCE PlaySafe ID; Hartmann Capital

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