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Max Life celebrates 50th Super Customer Week with 10,000 walk-ins across 350 branches

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NEW DELHI, July 17, 2024 /PRNewswire/ — Max Life Insurance Company Ltd. (“Max Life“/ “Company”) celebrates the success of its 50th Super Customer Week, highlighting its commitment to building lasting customer relationships through engaging initiatives. This special event, which took place across 350+ branches Pan-India saw remarkable participation and engagement – with 10,000+ customer walk-ins, underlining the company’s customer commitment and innovative approach to customer relations.

The recent Super Customer Week celebration was a week-long festivity, marked by a series of events and activities designed to build emotional connections and enhance customer trust. Emphasizing the theme of trust and protection with fathers at the centre of the conversation, the event provided opportunities to discuss protection, savings, health, and child plans, ensuring their diverse needs were addressed. Customers were invited to celebrate the special bond they share with their fathers, paralleling the trust they place in Max Life to secure their financial future.

Capturing the essence of health and wellness, customers were also encouraged to participate in yoga sessions conducted by renowned celebrity yoga trainer, Gunjan Sahani. This event not only promoted physical well-being but also underscored the importance of a balanced and healthy lifestyle, which Max Life advocates for its customers. Additionally, throughout the week, special engagement activities were organized to cheer for Team India playing at the ICC T20 World Cup 2024, creating a festive and patriotic atmosphere in the branches.

Sumit Madan, Chief Distribution Officer, Max Life said, “The success of our Super Customer Week initiative is a testament to Max Life’s unwavering commitment to customer-centricity and building trust. This innovative platform has not only strengthened our relationships but also highlighted our dedication to engaging with customers beyond transactional interactions. We aim to enhance customer experiences with innovative, personalized offerings that resonate with their lives, ensuring every customer feels valued, engaged, and confident in their financial future with Max Life.”

The Super Customer Week initiative also created significant opportunities for the company’s advisor recruitment and sales efforts. Customers were engaged in meaningful conversations about protection, savings, health, and child plans, leading to impressive engagement rates and spot closures.

Notes to the Editor

Max Life’s much-awarded below-the-line marketing effort, Super Customer Week stands out in the life insurance industry as an innovative customer engagement platform. Unlike traditional communication methods, Super Customer Week dedicates one week each month to celebrate and engage with Max Life customers, fostering long-term relationships and converting customers into brand advocates.

Each month, the Super Customer Week features unique themes and activities that resonate with cultural nuances and occasions, ensuring continuous and relevant engagement. The initiative reaches out to Max Life’s 4 million active customer base through digital channels, including email, SMS, and social media marketing, as well as physical interactions at the branches.

Super Customer Week is characterized by its innovative approach to customer engagement, incorporating various conversation starters and giveaways to facilitate meaningful interactions:

Conversation Starters: Interactive and mobile-first video marketing, gamification, interactive video quizzes, digital selfies for social media sharing, and webinars.Giveaways: Personalized certificates, digital/social media badges, meaningful tips for customers and their families, and physical merchandise like coasters, bookmarks, fridge magnets, and calendars.

Recognition and Awards

Over the years, Super Customer Week has garnered numerous accolades for its innovative and effective customer engagement strategies, which underscores the effectiveness and innovation of the property, cementing its place as a leading customer engagement platform in the life insurance industry.

Bronze for B2C Campaign at ET Shark Awards 2023Silver at ACEF 12th Asian Leaders Summit and Awards 2023 in “Most Admired B2C Campaign”Silver at ACEF 8th Global Customer Engagement Awards in the ‘BTL Engagements’ CategoryWinner at the 13th Edition – The Customer FEST Show 2020 in ‘Best Use of Innovation in a Loyalty Program- B2C’Best Use of Relationship Marketing in a Loyalty Program – Customer Fest 2022Gold at ACEF Awards (2022) for Best Brand Loyalty Marketing CampaignSilver for Customer Relationship Marketing at Indian Marketing Awards (IMA), 2022ET BFSI Excellence Award for Marketing Initiatives of the Year 2021

About Max Life Insurance

Max Life is a Joint Venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited. Max Life offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. Max Life has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital. As per the annual audited financials for FY2023-24, Max Life has achieved a gross written premium of INR 29,529 Cr.

For more information, please visit the company website at www.maxlifeinsurance.com

Logo: https://mma.prnewswire.com/media/1992948/4492032/Max_Life_Insurance_Logo.jpg

 

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Aleut Achieves Prestigious CMMI Level 3 Certification in Four Key Domains

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January 9, 2025

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RESTON, Va., Jan. 9, 2025 /PRNewswire/ — Aleut Federal LLC (Aleut) proudly announces it has earned Capability Maturity Model Integration (CMMI) Level 3 certification in four key domains: Development (CMMI-DEV), Services (CMMI-SVS), Security (CMMI-SEC), and People Management (CMMI-PPL). This significant achievement highlights Aleut’s commitment to operational excellence and its ability to deliver high-quality, efficient and secure solutions. It demonstrates Aleut’s strength in optimizing product development, improving service delivery, enhancing security, and aligning workforce management to drive performance and engagement. 

CMMI, developed by the globally recognized CMMI Institute, is a framework for assessing and improving organizational performance. Achieving Level 3 certification affirms that Aleut’s processes are clearly defined, consistently applied, and supported by robust standards, tools, and methodologies. This milestone underscores the company’s ongoing dedication to operational excellence, mitigating risk, and delivering measurable performance success.

“This certification shows our customers that Aleut doesn’t just meet their mission-critical needs – we excel at it,” said Nick Trzcinski, President of Aleut Federal. “We are committed to continuous improvement, innovation, and delivering exceptional value. Aleut is a partner our customers can trust.”

Aleut’s CMMI Level 3 certification enhances its ability to deliver high-quality outcomes across all projects while optimizing efficiency and minimizing risks. Complemented by the company’s ISO 9001 certification for quality management, these achievements reinforcing Aleut’s adherence to internationally recognized standards, solidifying its position as a reliable and innovative partner for federal clients.

To read Aleut Federal’s CMMI Appraisal, click here.

ABOUT ALEUT FEDERAL
Aleut Federal LLC, a holding company within The Aleut Corporation’s federal services portfolio, is an Alaska Native-owned enterprise delivering vital services to the U.S. government across four primary sectors: Technology, Mission Support, Environmental, and Construction. Established under the Alaska Native Claims Settlement Act (ANCSA) of 1971, The Aleut Corporation is one of 12 regional Alaska Native corporations. Aleut Federal’s subsidiaries, including Small Business Administration (SBA) certified 8(a) program participants and Small Disadvantaged Business (SDB) entities, bring specialized capabilities to meet the diverse needs of federal agencies.

By achieving CMMI Level 3 certification, Aleut Federal strengthens its standing as an industry leader, driving performance excellence while delivering mission-focused solutions with unmatched quality and efficiency.

Contact:
Berlyn Martin
Aleut Federal, LLC
Phone: 276-244-3319

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SOURCE Aleut Federal, LLC

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Lowell Observatory Scientists to Present New Research at American Astronomical Society Winter Meeting- Including New and Unexpected Insights on Planet Formation

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January 9, 2025

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Lowell Observatory researchers will join more than 3,000 astronomers at AAS245 in Maryland from January 12-16, 2025

FLAGSTAFF, Ariz., Jan. 9, 2025 /PRNewswire/ — The American Astronomical Society’s winter meeting is the largest annual gathering of astronomers in the United States, and Lowell Observatory will be well-represented this year. Executive Director Dr. Amanda Bosh and Director of Science Dr. Gerard van Belle—both of whom just stepped into their positions—lead a contingency of more than a dozen scientists and support staff attending the meeting.

Lowell Observatory will be in attendance at Exhibitor Booth 521, with its astronomers, postdocs, predocs, and other researchers available to discuss their latest science research. Of particular note, Postdoctoral Fellow Taylor Kutra will share unexpected new ways planets may form, based on a study of a binary star system in Taurus that she leads. Kutra will present her findings during both a Tuesday (January 14) science session and Thursday (January 16) press conference.

Other Lowell Observatory scientists will present on topics including comets, asteroids, the Sun and Sun-like stars, exoplanets, a variety of star types, dwarf irregular galaxies, and space-based interferometry.

Bosh says, “The winter meeting of the AAS is a critical opportunity for astronomers at all stages of their careers to share their latest research and interact with colleagues from around the world. Lowell Observatory is pleased to send a strong contingency of our science team to actively participate in this year’s meeting in National Harbor.”

Media are welcome to attend AAS245 in person. A limited virtual attendance option is also available, with live access to press conferences, plenary talks, select town halls, and a virtual oral session. See https://aas.org/meetings/aas245/press.

AAS245 website: https://aas.org/meetings/aas245

AAS245 Presentations by Lowell Observatory Scientists: Full Schedule Here

About Lowell Observatory
Founded in 1894, Lowell Observatory in Flagstaff, Arizona, is a renowned nonprofit research institution. It is the site of historic and groundbreaking discoveries, including the first evidence of the expanding universe and the discovery of Pluto. Today, Lowell’s astronomers utilize global ground-based and space telescopes, along with NASA spacecraft, for diverse astronomical and planetary science research. The observatory hosts over 100,000 annual visitors for educational tours, presentations, and telescope viewing through a suite of world-class public telescopes.

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SOURCE Lowell Observatory

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CRTC consults on market dynamics within Canada’s broadcasting system

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20 minutes ago

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January 9, 2025

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OTTAWA, ON and GATINEAU, QC, Jan. 9, 2025 /CNW/ – Today, the CRTC is taking another step forward to implement the modernized Broadcasting Act (the Act) by launching a public consultation on market dynamics within Canada’s broadcasting system.

Through this consultation, the CRTC will explore the dynamics between small, medium and large broadcasters, television service providers and online streaming services. The goal is to help ensure that Canada’s broadcasting system is sustainable, fair and competitive.

The CRTC is welcoming comments until February 24, 2025. Interested persons can participate by:

filling out the online form;writing to the Secretary General, CRTC, Ottawa, Ontario K1A 0N2;sending a fax to 819-994-0218.

As part of this consultation, the CRTC will hold a public hearing starting on May 12, 2025.

All comments will form part of the public record and will inform the CRTC’s decision.

The launch of today’s consultation follows a number of recent actions the CRTC has taken to implement the modernized Act. To find out more, check out the CRTC’s regulatory plan.

Quick facts

The CRTC is an independent quasi-judicial tribunal that regulates the Canadian communications sector in the public interest. The CRTC holds public consultations on telecommunications and broadcasting matters and makes decisions based on the public record.First Nations, Inuit, and Métis peoples and Indigenous organizations requiring assistance submitting comments, including oral interventions, can contact the CRTC’s Indigenous Relations Team.

Associated links

Participate in the consultationRegulatory PlanModernizing Canada’s broadcasting framework

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SOURCE Canadian Radio-television and Telecommunications Commission

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