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Max Life celebrates 50th Super Customer Week with 10,000 walk-ins across 350 branches

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NEW DELHI, July 17, 2024 /PRNewswire/ — Max Life Insurance Company Ltd. (“Max Life“/ “Company”) celebrates the success of its 50th Super Customer Week, highlighting its commitment to building lasting customer relationships through engaging initiatives. This special event, which took place across 350+ branches Pan-India saw remarkable participation and engagement – with 10,000+ customer walk-ins, underlining the company’s customer commitment and innovative approach to customer relations.

The recent Super Customer Week celebration was a week-long festivity, marked by a series of events and activities designed to build emotional connections and enhance customer trust. Emphasizing the theme of trust and protection with fathers at the centre of the conversation, the event provided opportunities to discuss protection, savings, health, and child plans, ensuring their diverse needs were addressed. Customers were invited to celebrate the special bond they share with their fathers, paralleling the trust they place in Max Life to secure their financial future.

Capturing the essence of health and wellness, customers were also encouraged to participate in yoga sessions conducted by renowned celebrity yoga trainer, Gunjan Sahani. This event not only promoted physical well-being but also underscored the importance of a balanced and healthy lifestyle, which Max Life advocates for its customers. Additionally, throughout the week, special engagement activities were organized to cheer for Team India playing at the ICC T20 World Cup 2024, creating a festive and patriotic atmosphere in the branches.

Sumit Madan, Chief Distribution Officer, Max Life said, “The success of our Super Customer Week initiative is a testament to Max Life’s unwavering commitment to customer-centricity and building trust. This innovative platform has not only strengthened our relationships but also highlighted our dedication to engaging with customers beyond transactional interactions. We aim to enhance customer experiences with innovative, personalized offerings that resonate with their lives, ensuring every customer feels valued, engaged, and confident in their financial future with Max Life.”

The Super Customer Week initiative also created significant opportunities for the company’s advisor recruitment and sales efforts. Customers were engaged in meaningful conversations about protection, savings, health, and child plans, leading to impressive engagement rates and spot closures.

Notes to the Editor

Max Life’s much-awarded below-the-line marketing effort, Super Customer Week stands out in the life insurance industry as an innovative customer engagement platform. Unlike traditional communication methods, Super Customer Week dedicates one week each month to celebrate and engage with Max Life customers, fostering long-term relationships and converting customers into brand advocates.

Each month, the Super Customer Week features unique themes and activities that resonate with cultural nuances and occasions, ensuring continuous and relevant engagement. The initiative reaches out to Max Life’s 4 million active customer base through digital channels, including email, SMS, and social media marketing, as well as physical interactions at the branches.

Super Customer Week is characterized by its innovative approach to customer engagement, incorporating various conversation starters and giveaways to facilitate meaningful interactions:

Conversation Starters: Interactive and mobile-first video marketing, gamification, interactive video quizzes, digital selfies for social media sharing, and webinars.Giveaways: Personalized certificates, digital/social media badges, meaningful tips for customers and their families, and physical merchandise like coasters, bookmarks, fridge magnets, and calendars.

Recognition and Awards

Over the years, Super Customer Week has garnered numerous accolades for its innovative and effective customer engagement strategies, which underscores the effectiveness and innovation of the property, cementing its place as a leading customer engagement platform in the life insurance industry.

Bronze for B2C Campaign at ET Shark Awards 2023Silver at ACEF 12th Asian Leaders Summit and Awards 2023 in “Most Admired B2C Campaign”Silver at ACEF 8th Global Customer Engagement Awards in the ‘BTL Engagements’ CategoryWinner at the 13th Edition – The Customer FEST Show 2020 in ‘Best Use of Innovation in a Loyalty Program- B2C’Best Use of Relationship Marketing in a Loyalty Program – Customer Fest 2022Gold at ACEF Awards (2022) for Best Brand Loyalty Marketing CampaignSilver for Customer Relationship Marketing at Indian Marketing Awards (IMA), 2022ET BFSI Excellence Award for Marketing Initiatives of the Year 2021

About Max Life Insurance

Max Life is a Joint Venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited. Max Life offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. Max Life has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital. As per the annual audited financials for FY2023-24, Max Life has achieved a gross written premium of INR 29,529 Cr.

For more information, please visit the company website at www.maxlifeinsurance.com

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Successful Conclusion of the Inspur Software Technology Overseas Product Launch Conference in Jakarta

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JINAN, China, Sept. 25, 2024 /PRNewswire/ — The Inspur Software Technology Overseas Product Launch Conference was successfully held in Jakarta, Indonesia on September 24. This event focused on Inspur’s international product strategy and featured the significant launch of two key products: Super Portal and SmartWave IoT, providing strong momentum for the digital transformation of governments and enterprises worldwide.

In the current wave of digitalization, governments and businesses face challenges such as a proliferation of application systems and redundant data entry, creating invisible digital divides that hinder efficient development. In response, Inspur has introduced Super Portal, which comprehensively integrates data, services, applications, interfaces, and knowledge. This solution optimizes operational processes for government and enterprise users, enhances digital capabilities, and drives transformation and upgrades across various industries.

In addition, in response to the deep-seated demands of digital transformation, Inspur Software Technology has developed the SmartWave IoT platform to provide customized IoT solutions for various industries both domestically and internationally, facilitating their digital transformation and intelligent upgrades. The platform supports multiple deployment options, allowing it to easily adapt to diverse scenario requirements. Additionally, it offers various tools for diagnosing issues with abnormal devices, enabling rapid identification and resolution of device problems, greatly streamlining the maintenance management process.

Notably, the SmartWave IoT platform demonstrates robust device interaction and collaboration capabilities through its advanced rule engine and process orchestration technology. In emergency situations, it can automatically trigger relevant devices to effectively respond to unforeseen events. For instance, in the Xishuangbanna Asian Elephant Early Warning Monitoring Project, the platform successfully supported real-time observation and second-level alerts for wild Asian elephants, effectively mitigating potential risks of human-elephant conflict.

View original content:https://www.prnewswire.com/apac/news-releases/successful-conclusion-of-the-inspur-software-technology-overseas-product-launch-conference-in-jakarta-302257867.html

SOURCE Inspur Software Technology (IST)

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ASAA88 Upgrades Their Online Casino Singapore Website

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SINGAPORE, Sept. 25, 2024 /PRNewswire/ — ASAA88, Singapore’s top gaming portal, is pleased to announce the launch of their newly designed, faster and more responsive website. As the demand for online casino Singapore keeps growing, the team has been continuously working on improving the player experience – which all betting enthusiasts can witness for themselves on the new site.

ASAA88 knows how important it is for its customers to have fun when it comes to online betting in Singapore. The updated website makes it easier to find and play their favorite games, as it loads faster and adds more tools to the interface.

Several Singaporeans visit ASAA88 on a daily basis to try betting games online. It has become one of the most popular online betting sites in Singapore. The user interface, excellent customer support and the wide variety of esports, betting games and casino games is what attracts the audience.

With the new upgrades, the website will be even better than before. The new, modern, responsive design makes the website compatible with a wide range of devices- rendering perfectly across computers, tablets, and smartphones- which creates a seamless, immersive experience for all players. This means that ASAA88’s huge library of online casino games is always open, and players can use any gadget to place their bets from anywhere.

Jayden, as an Admin for the ASAA88, said, “Millions of players prefer our platform for its ease of use, prompt customer support, and transparent guidelines. With this update, accounts will be handled faster, we can serve our customers better and make the experience smooth for anyone looking for Online betting in Singapore. With a clear focus on player satisfaction, innovation, and technology, we’re continuously adding to our extensive collection of entertaining and trendy games. We are always happy to hear from our clients to understand their expectations better.”

The launch of the new website marks another milestone in ASAA88’s journey to provide the best experience for all betting enthusiasts. The company is committed to leverage the latest technologies to enhance their offerings and satisfy their customers – as it keeps inching closer to becoming Singapore’s premier betting destination.

CONTACT:
Name: Jayden
Email id: admin@asaa88.net
Contact: +6011-13262217

 

View original content:https://www.prnewswire.co.uk/news-releases/asaa88-upgrades-their-online-casino-singapore-website-302256905.html

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SINOTRUK Unveils Latest Lineup at IAA Transportation 2024

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BEIJING, Sept. 23, 2024 /PRNewswire/ — A report from China Automotive News.

At the IAA Transportation 2024 in Hannover, SINOTRUK showcases seven advanced models including Yellow River with ultra-low drag coefficient SITRAK hydrogen fuel cell tractor, and HOWO Tongshuai battery electric light truck etc., which could be visited at Booth C08 in Halls 19&20. 

SINOTRUK fulfills its commitment to green, intelligent, and efficient solutions, contributing Chinese expertise and innovation to shape the future of global commercial industry.

Eastern Aesthetics, Driven by Technological Innovation
Pioneering in China’s commercial vehicle sector, SINOTRUK has maintained a global perspective since entering international markets in 2004. SINOTRUK has topped the export sales of heavy trucks in China for 19 consecutive years, with products exported to more than 150 countries and regions. SINOTRUK has established a comprehensive sales and service network in Asia, Africa, Europe, and South America. SINOTRUK has won widespread recognition for its reliability and good performance, demonstrating strong global competitiveness.

SINOTRUK launched a complete lineup of green energy vehicles with Intelligent driving assistance system at the IAA 2024.This exhibition unfolds SINOTRUK’s expertise and vision in revolutionizing the commercial vehicle sector.

SINOTRUK’s booth shines on media day, with six innovative models exhibited. A full series of truck models covers a wide range of work scenarios, from heavy-duty trucks to light trucks and pickups.

Pioneering the Future, In Sync with a Global Green Revolution

Yellow River with ultra-low drag coefficient heavy truck
The Yellow River outperforms its counterparts in fuel efficiency and driving mileage. Multiple innovative designs were adopted to reduce drag coefficient such as electronic side mirrors, hidden door handles, and bio-mimetic fish-back trailer. A drag coefficient record at 0.286Cd could not have been set without four prototype generations and more than 500 rounds of high-precision CFD simulations conducted by a dedicated team of over 120 engineers. The record was certified by leading agencies such as TÜV Rheinland, IDIADA, and CATRC (China Automotive Technology & Research Center).

SITRAK hydrogen fuel cell tractor
SITRAK hydrogen fuel cell tractor is aimed at zero-emission long-haul transportation. Equipped with independently developed hydrogen fuel cell system, electric drive axle, intelligent powertrain and advanced control technologies, this model enables a mileage range of 1,200 kilometers. Highlighted parameters incorporate 1,100kW output and torque of 86,000N•m., dual 275kW PMSM motors on each axle, two-speed integrated electric drive axle and a comprehensive efficiency of 94.5%.  Automatic and manual modes are for options.

SITRAK Battery Electric Tractor
SITRAK electric tractor provides an efficient and reliable solution for long-haul logistics. It adopts integrated modular and Cell-to-Body design, equipped with intelligent drive system and luxurious cabin. 600kWh CATL CTB LFP modular power battery pack is mounted, which delivers a total power output of 825kW and a maximum torque of 75,000N•m, with the transmission efficiency exceeding 94.5%. The vehicle offers a range of 450 kilometers, making it a perfect solution for long-haul logistics.

HOWO Tongshuai Pro Light Truck
HOWO Tongshuai Pro stands out for its excellent efficiency and long mileage range. This model adopts a centrally-mounted 100kWh blade battery pack, which ensures safety and enables fast-charging—from 20% to 80% in just 20 minutes. The modular flat-wire permanent magnet synchronous motor generates a peak power of 140kW, while the two-speed integrated electric drive axle improves power performance by 50% and reduces overall energy consumption by 10%. The truck allows a 300 kilometers trip by a single charge.

Bolden Pickup
SINOTRUK’s Bolden pickup made its debut at IAA 2024, it offers varied models tailored for off-road, commercial, and passenger use. Bolden pickup possesses powerful performance, luxurious interiors, and intelligent safety features. The powertrain is composed of a Weichai WP2H 2.0 Turbo diesel engine and SINOTRUK’s 8-speed automatic transmission, ensuring smooth and reliable performance.

Bolden pickup presents its latest low-carbon, sustainable, and intelligent transportation solution to global customers and partners.

 

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SOURCE China Automotive News

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