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Max Life celebrates 50th Super Customer Week with 10,000 walk-ins across 350 branches

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NEW DELHI, July 17, 2024 /PRNewswire/ — Max Life Insurance Company Ltd. (“Max Life“/ “Company”) celebrates the success of its 50th Super Customer Week, highlighting its commitment to building lasting customer relationships through engaging initiatives. This special event, which took place across 350+ branches Pan-India saw remarkable participation and engagement – with 10,000+ customer walk-ins, underlining the company’s customer commitment and innovative approach to customer relations.

The recent Super Customer Week celebration was a week-long festivity, marked by a series of events and activities designed to build emotional connections and enhance customer trust. Emphasizing the theme of trust and protection with fathers at the centre of the conversation, the event provided opportunities to discuss protection, savings, health, and child plans, ensuring their diverse needs were addressed. Customers were invited to celebrate the special bond they share with their fathers, paralleling the trust they place in Max Life to secure their financial future.

Capturing the essence of health and wellness, customers were also encouraged to participate in yoga sessions conducted by renowned celebrity yoga trainer, Gunjan Sahani. This event not only promoted physical well-being but also underscored the importance of a balanced and healthy lifestyle, which Max Life advocates for its customers. Additionally, throughout the week, special engagement activities were organized to cheer for Team India playing at the ICC T20 World Cup 2024, creating a festive and patriotic atmosphere in the branches.

Sumit Madan, Chief Distribution Officer, Max Life said, “The success of our Super Customer Week initiative is a testament to Max Life’s unwavering commitment to customer-centricity and building trust. This innovative platform has not only strengthened our relationships but also highlighted our dedication to engaging with customers beyond transactional interactions. We aim to enhance customer experiences with innovative, personalized offerings that resonate with their lives, ensuring every customer feels valued, engaged, and confident in their financial future with Max Life.”

The Super Customer Week initiative also created significant opportunities for the company’s advisor recruitment and sales efforts. Customers were engaged in meaningful conversations about protection, savings, health, and child plans, leading to impressive engagement rates and spot closures.

Notes to the Editor

Max Life’s much-awarded below-the-line marketing effort, Super Customer Week stands out in the life insurance industry as an innovative customer engagement platform. Unlike traditional communication methods, Super Customer Week dedicates one week each month to celebrate and engage with Max Life customers, fostering long-term relationships and converting customers into brand advocates.

Each month, the Super Customer Week features unique themes and activities that resonate with cultural nuances and occasions, ensuring continuous and relevant engagement. The initiative reaches out to Max Life’s 4 million active customer base through digital channels, including email, SMS, and social media marketing, as well as physical interactions at the branches.

Super Customer Week is characterized by its innovative approach to customer engagement, incorporating various conversation starters and giveaways to facilitate meaningful interactions:

Conversation Starters: Interactive and mobile-first video marketing, gamification, interactive video quizzes, digital selfies for social media sharing, and webinars.Giveaways: Personalized certificates, digital/social media badges, meaningful tips for customers and their families, and physical merchandise like coasters, bookmarks, fridge magnets, and calendars.

Recognition and Awards

Over the years, Super Customer Week has garnered numerous accolades for its innovative and effective customer engagement strategies, which underscores the effectiveness and innovation of the property, cementing its place as a leading customer engagement platform in the life insurance industry.

Bronze for B2C Campaign at ET Shark Awards 2023Silver at ACEF 12th Asian Leaders Summit and Awards 2023 in “Most Admired B2C Campaign”Silver at ACEF 8th Global Customer Engagement Awards in the ‘BTL Engagements’ CategoryWinner at the 13th Edition – The Customer FEST Show 2020 in ‘Best Use of Innovation in a Loyalty Program- B2C’Best Use of Relationship Marketing in a Loyalty Program – Customer Fest 2022Gold at ACEF Awards (2022) for Best Brand Loyalty Marketing CampaignSilver for Customer Relationship Marketing at Indian Marketing Awards (IMA), 2022ET BFSI Excellence Award for Marketing Initiatives of the Year 2021

About Max Life Insurance

Max Life is a Joint Venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited. Max Life offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. Max Life has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital. As per the annual audited financials for FY2023-24, Max Life has achieved a gross written premium of INR 29,529 Cr.

For more information, please visit the company website at www.maxlifeinsurance.com

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Astronergy shines with its breakthroughs at Intersolar Europe 2025

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No busbars, no limits: Astronergy showcases ZBB-powered solar breakthroughs in Munich

MUNICH, May 13, 2025 /PRNewswire/ — At Intersolar Europe 2025, Astronergy reaffirmed its leadership in solar innovation and international collaborations by debuting cutting-edge modules featuring newly upgraded n-type solar cell technology and zero-busbar (ZBB) solar products, alongside strategic partnerships that strengthen its European footprint.

The company’s flagship ASTRO N7 and N7s modules were at the center of attention, designed for next-level performance across diverse application scenarios. With Astronergy’s latest generation of TOPCon 5.0 technology, these modules deliver higher efficiency, better temperature coefficients, and optimized LCOE performance.

ASTRO N7 and N7s lineup incorporates Astronergy’s proprietary ZBB cell technology, which replaces traditional front-side busbars with advanced non-visible contact structures, maximizing light absorption, reducing shading losses, and improving overall module aesthetics and reliability.

As one of the industry’s most forward-looking technologies, ZBB represents a key advancement in solar cell architecture, supporting thinner metallization, better current collection, and a lower risk of microcracks. By combining ZBB and TOPCon 5.0, Astronergy delivers a next-generation solution that meets the growing demand for high efficiency and long-term durability, especially under challenging field conditions.

Notably, the ASTRO N7s products stood out for their electrical performance, as well as for their outstanding mechanical durability. The products recently passed TÜV NORD’s rigorous high mechanical load and TÜV Rheinland HW4 hail impact tests, validating their reliability in extreme weather environments — a key advantage for markets across Europe and high-latitude regions.

“Intersolar Europe has been a stage for us to demonstrate how our technologies translate into real-world resilience and customer value,” said Isabella Ni, GM of Global Marketing at Astronergy. “With TOPCon 5.0 and advanced ZBB designs, we’re delivering smart, efficient, and durable solutions to accelerate global decarbonization.”

Another milestone during the event was Astronergy’s framework agreements with important partners in Europe, marking its extended business footprint in the broader Nordic market and other areas of Europe. The partnerships signify Astronergy’s ongoing commitment to tailor solutions for regional needs and build lasting partnerships across the continent.

Astronergy’s visually striking booth attracted thousands of visitors, with live product showcases and expert-led briefings drawing praise from industry professionals and media alike. With its presence in solar markets and participation in European initiatives like SolarPower Europe and SSI, Astronergy continues to establish itself as a global partner of choice, offering future-ready PV technology backed by proven reliability.

SOURCE Astronergy

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BC.GAME Unveils New Logo, Embraces Crypto Elements to Reflect Future Vision

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BELIZE CITY, Belize, May 12, 2025 /PRNewswire/ — BC.GAME, a global leader in Web3 gaming, has officially launched its refreshed brand identity—marking a significant step toward building a more diverse and globally integrated Web3 entertainment ecosystem. The brand upgrade includes a redesigned logo, updated color palette, and the introduction of a new slogan, “Stay Untamed.” This move also highlights the platform’s deepening presence in the crypto space, reinforcing its position as a pioneer in the Web3 and crypto entertainment industry.

New Logo and Slogan Reinforce Crypto Roots and Untamed Spirit

BC.GAME‘s new logo combines a classic lowercase “b” with an embedded “c,” creating a sleek and instantly recognizable visual. The “c” not only connects to the platform’s name but also symbolizes its deep-rooted connection to the crypto world. Representing both “bc” and “coin,” the logo reflects the platform’s strong foundation in cryptocurrency and signals its ambitious vision to build a thriving ecosystem centered around the $BC token.

The platform’s signature green has also been refreshed to a deeper, more tech-forward tone, enhancing its professional presence within the blockchain and Web3 entertainment space while boosting visual impact and recognition.

BC.GAME’s new slogan, “Stay Untamed,” embodies its spirit of freedom, openness, and innovation. As a Web3 advocate, BC.GAME encourages players to break boundaries and explore new possibilities, reflecting the decentralization, community-driven ethos, and ongoing innovation that define Web3.

BC.GAME’s Crypto Journey: Expanding from Payments to the $BC Ecosystem

BC.GAME’s journey in the crypto space began long before cryptocurrency payments became mainstream. From the early days, the platform has explored and implemented crypto-based technologies. Today, through the launch of its $BC token and a suite of crypto features, BC.GAME continues to deliver seamless and innovative digital entertainment to users worldwide.

$BC Token Launch and Ecosystem

At the end of 2024, BC.GAME launched its native token, $BC, which now plays a central role across the platform—from in-game rewards and VIP incentives to governance and exclusive event access. Several community airdrops have been conducted to strengthen ties with users, ensuring that engagement is met with real value and participation.

Crypto Payment Support

BC.GAME supports payments in hundreds of cryptocurrencies, catering to players across the globe. On the technical front, the platform was among the earliest adopters of Bitcoin Lightning Network technology, significantly improving transaction speed and providing users with a lightning-fast payment experience.

Provably Fair Verification:

BC.GAME offers “Provably Fair” verification to ensure that every game result is both fair and verifiable. Leveraging blockchain technology, players can view and verify the generation process of each game round in real time on the betting page, ensuring that outcomes are free from human interference or manipulation.

Diverse Product Ecosystem: From Classic Slots to Innovative Poker

BC.GAME is committed to creating a vibrant and balanced product lineup that appeals to both traditional gamers and the next generation of Web3 users seeking innovation.

Over 8,000 Slot Games with Exclusive Launch Events

The platform currently offers over 8,000 slot titles, ranging from nostalgic classics to today’s hottest releases. BC.GAME has established deep partnerships with world-renowned iGaming providers like Pragmatic Play, PG Soft, Play’n GO, and NoLimit City, ensuring a constantly refreshed and diverse library.

BC.GAME frequently collaborates with these providers to launch exclusive campaigns for star titles and new releases. These include special airdrops, time-limited tournaments, and in-game missions tailored to BC.GAME players—enhancing both engagement and player enjoyment.

Immersive Sports Entertainment Experience

In the realm of sports betting, BC.GAME delivers real-time wagering on over 30 major sports categories—including football, basketball, tennis, and esports. From the FIFA World Cup to the NBA, UFC, and major esports events, players enjoy a variety of betting options paired with highly competitive odds.

In addition to traditional win/loss and spread bets, BC.GAME supports advanced betting features such as live handicaps, mid-match parlays, and combo bets. Real-time data feeds ensure up-to-date match information, and with Web3 integration, players can bet using various cryptocurrencies with enhanced privacy and settlement efficiency.

During major sporting events, BC.GAME also rolls out exclusive prize pools, token-reward challenges, and community competitions—offering a rich and engaging betting environment for sports enthusiasts.

Innovation-Driven BC Originals and Next-Gen Game Modes

BC.GAME is more than a gaming platform—it’s a driver of innovation in Web3 entertainment. Its in-house BC Originals series has become a fan favorite, known for smooth gameplay and fair mechanics. Titles like BC Crash and Limbo have earned strong followings within the community.

The newly launched BC Poker blends crypto elements with traditional poker mechanics, allowing players to create private rooms, team up with friends, and use on-chain assets as in-game chips—bridging social and financial gameplay.

BC.GAME has also introduced Crypto Trading game modes, enabling players to predict market trends across three fast-paced options: High-Low Spread, Up-Down, and Futures. These modes merge strategy and entertainment, pushing the boundaries between gaming and decentralized finance.

Growing with Players for a Better Future

Since its founding, BC.GAME has remained true to a community-driven philosophy, where players are not just users but co-creators of the ecosystem. From supporting crypto payments and building Provably Fair systems, to launching multiple $BC airdrops, the platform has grown hand-in-hand with its community.

“We firmly believe that a truly sustainable Web3 gaming platform must be co-built with its community,” said Jack, CEO of BC.GAME. “Moving forward, we will continue to enhance the user experience and community value by expanding the $BC ecosystem—creating a more open, transparent, and rewarding world where every player can find their own stage.”

About BC.GAME

BC.GAME is a leading Web3 entertainment platform that blends blockchain technology with immersive online gaming. Since its launch, BC.GAME has operated with a core focus on community-driven innovation and decentralization, delivering diverse and dynamic experiences to users around the globe.

Supporting hundreds of cryptocurrencies, the platform offers access to over 8,000 slot games, immersive sports betting, BC Originals titles, and more—secured by Provably Fair technology for guaranteed fairness.

With the launch of its native $BC token, BC.GAME is rapidly building a next-generation entertainment ecosystem rooted in transparency, openness, and creative collaboration.

 

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SOURCE BC.GAME

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Universal Robots introduces its fastest ever cobot to enable unprecedented performance in collaborative automation

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DETROIT, May 13, 2025 /PRNewswire/ — Universal Robots (UR), the world’s leading collaborative robot (cobot) company, has today presented the newest addition to its portfolio, the UR15, at Automate in Detroit. The new cobot is available for orders now with shipping to begin in June.

With unparalleled motion capability and a maximum TCP speed of 5 m/s, UR15 is the fastest ever UR cobot, enabling reduced cycle times, increased productivity and reduced costs across applications and industries. For pick-and-place applications, the UR15 delivers up to 30% cycle time improvements compared to other UR models. All the while retaining the unique UR trademarks of lightweight design and small footprint to deliver unmatched flexibility for integration in tight workspaces.

“For 20 years, we’ve pushed the boundaries of collaborative automation, making it easier, safer and more powerful for businesses around the world,” said Tero Tolonen, Chief Product Officer. “Today, we take another leap forward with the UR15, which is designed specifically to operate at higher speeds with the smoothest performance in robotics today. This makes it a seamless fit for diverse production environments and provides our vast ecosystem of partners with an opportunity to boost existing applications and to develop new, transformative solutions that will take collaborative automation to the next level.”

Combined with OptiMove, UR’s new motion control technology, those gains go even further, enhancing trajectory smoothness and ensuring consistently accurate movements – even in high-speed and high-payload applications.

Powered by PolyScope X, AI ready
UR15 runs with both PolyScope 5 and PolyScope X, UR’s industry-leading software platform, and is ready to be supercharged with AI to enable unmatched usability. The UR15 can easily be used with the UR AI Accelerator, UR’s toolkit for developing AI-powered applications. The UR AI Accelerator is developed in collaboration with NVIDIA using NVIDIA Isaac‘s™ CUDA-accelerated libraries and models and running on the NVIDIA Jetson AGX Orin™ system-on-module.

At the Automate show this week,  3D Infotech will demonstrate a turnkey quality inspection process with the UR15 and UR AI Accelerator demonstrating the potential of physical AI in the UR15. 

Designed for flexibility, efficiency and reliability
The UR15 has a payload of 15 kg (33 lbs) which can be increased to 17.5 kg (38.58 lbs) for applications with wrist-down orientation, such as palletizing. UR15 is a versatile cobot designed to empower multiple applications and industries – each with their own unique challenges where flexibility, efficiency and reliability are critical.

Three of these industries are:

Automotive, where space is tight, and flexibility is key. Here UR15’s small footprint and full work envelope delivers performance without compromising space or speed. Common automotive applications historically limited by the production speed of cobots – such as automated bin picking, machine tending and inspection – can now be significantly sped up while retaining the highest level of precision.Metal and machining, where environments can be harsh. The UR15 offers improved ingress protection, IP65, and high payload capability – combined with easy deployment.Electronics and tech, requiring precision and compact design. With cleanroom class excellence, compact form and exceptional motion control, UR15 is ready for high-speed pick and place and smooth integration with AMRs and AGVs.

Tero Tolonen, Chief Product Officer, added: “When designing our products we start with the needs of our widely diverse customer base. Each industry has a unique set of requirements which shape our approach to both our cobots and our ecosystem solutions. The UR15 will help customers to meet the challenges of today and seize the opportunities of tomorrow.”

A cobot for every need
UR15 joins the UR20 and UR30 in UR’s new high-performance series, the UR Series, designed for those who need higher payloads, advanced capabilities and certifications for demanding environments.

“We’ve also updated our trusted e-Series,” said Tero Tolonen, explaining how the UR5e gets a 2.5 kg (5.5 lbs) payload upgrade to unlock more potential in existing setups and that the UR10e, which already carries 12.5 kg (27.55 lbs), will be renamed. “And to better reflect their capabilities, we’re introducing new names: UR7e and UR12e. Same versatility and trusted performance, but clearer names and more power where it counts.”

In addition to UR7e and UR12e, the e-Series also consists of UR3e and UR16e.

UR15 is available for orders now with shipping to begin in June. UR7e and UR12e are ready for immediate delivery.

See image collection of UR15 here.

About Universal Robots   
Universal Robots is a global leader in collaborative robotics (cobots), used across a wide range of industries. Our mission is simple: Automation for anyone. Anywhere. With over 100,000 cobots sold worldwide, our user-friendly platform is supported by intuitive PolyScope software, award-winning training, comprehensive services, and the world’s largest cobot ecosystem, delivering innovation and choice to our customers.

Universal Robots is part of Teradyne Robotics, a division of Teradyne (NASDAQ:TER), a leading supplier of automatic test equipment and advanced robotics technology. For more information, please visit www.universal-robots.com.

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