Technology

Tencent Cloud Maintains the position of a Challenger in the 2024 Gartner® Magic Quadrant™ for Communications Platform as a Service

Published

2 months ago

July 16, 2024

HONG KONG, July 16, 2024 /PRNewswire/ — Tencent Cloud, the cloud business of global technology company Tencent, today announced its recognition as a Challenger in the 2024 Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS). In terms of its ability to execute, Tencent Cloud has secured the highest position among all cloud service providers in the Asia-Pacific region.

According to another recent report by Gartner titled “Gartner, Market Share: All Software Markets, Worldwide, 2023,” Tencent has reaffirmed its status as the revenue market leader in the CPaaS industry for both the Asia-Pacific region and China in 2023. Notably, Tencent also achieved the highest growth rate by revenue worldwide. We believe, this consistent success demonstrates Tencent Cloud’s unwavering position as the market leader in the Asia-Pacific region for three consecutive years in terms of market share in the CPaaS field.

With an extensive CPaaS product portfolio, Tencent Cloud is engaged in proactive efforts to achieve seamless integration with AIGC

Based on Tencent’s accumulated expertise in audio & video technologies for over 20 years, Tencent Cloud has built the most comprehensive CPaaS capability portfolio in the industry, encompassing core products such as Chat, Tencent Real-Time Communication (TRTC), Tencent Cloud Contact Center (TCCC), and more. These offerings provide a wide range of communication and collaboration capabilities for businesses.

In today’s world, with the continuous development of artificial intelligence (AI) technology, AIGC (Artificial Intelligence Generated Content) has matured and is now being widely applied across various industries and scenarios. It has become an important driver for enterprises’ innovation and to achieve their digital transformation. In this field, Tencent Cloud is actively promoting the deep integration of audio & video services with AIGC technology, providing powerful audio & video technical support for multiple industry scenarios.

Within this context, Chat provides valuable features such as Chatbot and Agent Dashboard, empowering enterprises to swiftly implement chatbot conversations, FAQs, and seamless transfer to live customer service agents. Currently, Chat has successfully served over 200,000 enterprises, handling a staggering daily peak message volume exceeding 550 billion messages. Its international platform has garnered millions of users worldwide.

Tencent Cloud’s TRTC focuses on providing audio & video interactive solutions for two major scenarios: multi-party audio & video calls and low-latency interactive live streaming. It supports up to 3 billion minutes of upstream duration daily. In real-world testing, TRTC demonstrates an over 80% packet loss resistance and can tolerate network jitter of over 1000ms. This means that users can maintain high-quality audio & video communication even in weak network conditions. Additionally, TRTC has implemented an innovative conversational AI solution that enables LLM (Large Language Model) vendors to streamline the development of real-time audio & video interactive features. This groundbreaking solution empowers users to engage in seamless, real-time interactions with AI through more intuitive and natural means, such as voice communication.

Tencent Cloud’s TCCC harnesses the power of advanced AI technology to greatly enhance the effectiveness of intelligent voice interactions. By improving recognition accuracy in noisy environments, it offers a comprehensive optimization of the speech recognition experience, achieving an impressive accuracy rate of 97.4%. Moreover, for enterprises that have implemented AI chatbots, TCCC seamlessly integrates real-time conversation flows to cater to personalized requirements.

Upgraded global service capabilities to empower the internationalization of enterprises

It is worth mentioning that in response to the internationalization needs of global enterprises, Tencent Cloud is continuously enhancing its global service capabilities to assist businesses in exploring new growth opportunities.

For example, Tencent Cloud has been continuously strengthening its Chat’s capabilities in global network transmission, offering exceptional global acceleration services. Serving more than 100 million monthly active users worldwide, Tencent Cloud’s Chat not only meets the compliance requirements of enterprises expanding internationally but also aligns closely with local users’ usage habits.

TRTC has undergone extensive upgrades and transformations to boost its audio & video services for global use. It has achieved remarkable results, with an average end-to-end transmission delay of less than 300ms and an impressive anti-packet loss rate of over 80%. This ensures that users across different regions can enjoy a highly responsive and low-latency audio & video experience. Additionally, TRTC has established dedicated overseas sites tailored to various scenarios, offering a range of products such as Call, Conference, Beauty AR, and RTC Engine. Through the creation of a new audio & video service brand, the provision of exceptional user interface and localized functionalities, TRTC facilitates the rapid expansion of enterprises into international markets.

TCCC has made significant strides in enhancing its internationalization capabilities through a series of upgrades. It has successfully established independent data centers globally to comply with regional regulations and requirements. With a well-designed global node layout, TCCC delivers highly interconnected, reliable, and secure global customer contact services. It ensures that international connections maintain an average end-to-end latency of under 300 milliseconds, guaranteeing smooth and efficient communication. TCCC offers versatile omni-channel and multimedia communication capabilities that seamlessly integrate with existing business systems. This empowers enterprises to integrate their own international voice numbers and swiftly establish efficient global contact centers, allowing them to effectively serve their international customer base.

Currently, Tencent Cloud has served numerous industries in the fields of gaming, live streaming, cross-border e-commerce, finance, and more. These include Nexon, a gaming giant in the Asia-Pacific region, leading live streaming platform MIXCHANNEL in Japan, streaming service provider BeLive in Singapore, digital bank Allo Bank in Indonesia, as well as Boomplay, a music streaming platform in Africa. Tencent Cloud has provided comprehensive, user-friendly, and stable audio & video communication solutions, supporting the international business expansion of these enterprises.

Allo Bank, a prime example, benefits from Tencent Cloud’s TCCC by utilizing its automatic outbound calling capabilities to overcome challenges faced by their tele-sales team, such as low call connection rates and high manual dialing costs. TCCC leverages advanced predictive outbound calling algorithms to intelligently schedule calls, resulting in improved agent productivity and service quality. Furthermore, TCCC seamlessly integrates with Allo Bank’s CRM system, providing the necessary flexibility to adapt to their specific business scenarios. By combining TCCC with Tencent Cloud’s TRTC and Chat capabilities, Allo Bank can offer a comprehensive range of customer service methods, enabling them to efficiently respond to customer needs. This integrated approach warrants enhanced customer satisfaction and streamlines communication processes for Allo Bank.

Undoubtedly, establishing an international business landscape from a global perspective has become a vital strategic endeavor for enterprises seeking high-quality development. In this journey, AIGC is a vital driving force, enabling businesses to consistently expand the scope and impact of their innovative initiatives. As a committed participant in the CPaaS domain and a reliable business partner, Tencent Cloud remains dedicated to technological advancements, product refinement, and solution development, enabling enterprises to play well in the process of digital transformation and business globalization.

Gartner, Magic Quadrant for Communications Platform as a Service, 24 June 2024

Gartner, Market Share: All Software Markets, Worldwide, 2023, 22 April 2024

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Tencent Cloud

Tencent Cloud, one of the world’s leading cloud companies, is committed to creating innovative solutions to resolve real-world issues and enabling digital transformation for smart industries. Through our extensive global infrastructure, Tencent Cloud provides businesses across the globe with stable and secure industry-leading cloud products and services, leveraging technological advancements such as cloud computing, Big Data analytics, AI, IoT, and network security. It is our constant mission to meet the needs of industries across the board, including the fields of gaming, media and entertainment, finance, healthcare, property, retail, travel, and transportation.

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Technology

The Lacek Group Champions “Infinite Personalization” in New White Paper

Published

2 mins ago

September 24, 2024

New AI tools and deeper data curation offer marketers the potential for limitless customization.

MINNEAPOLIS, Sept. 24, 2024 /PRNewswire/ — According to a recent report, 70% of brands agree that AI adoption will bring personalization to new heights and build deeper, more meaningful connections with their audiences. But few brands have harnessed these new technology tools to achieve those outcomes, often due to a lack of understanding about what’s involved.

70% of brands agree that AI adoption will bring personalization to new heights.

What if marketers could create a highly personalized communications plan for every individual in a database? What if the personalization was reflected across more than just content, but also cadence, preferred channel, layout, offers, and more? Further, what if a marketing plan could adapt in real time to meet each customer’s evolving preferences and needs? That’s infinite personalization.

For decades, communications and marketing professionals labored through an intensive annual process to craft an organization’s marketing plan. As mass-marketing capabilities evolved to allow for content tailored to unique audiences, brands have been relying on customer persona-led segmentation paired with small-scale content personalization. AI technology will drive this capability at scale, deeper data curation and sophisticated content adaptivity are vital to a new era of infinite personalization.

This white paper spotlights in-market examples and shares a four-step, AI-informed process aimed at leveling up brands’ marketing efforts:

Use multiple data points to create customer insights to hone personalization efforts at scaleEnhance and enrich personalization with adaptive content that evolves to reflect customers’ preferencesIndividualize delivery cadence and frequency to drive the highest levels of engagementLeverage split testing to the nth degree using A/B testing at the individual level

Download a copy of the full “Infinite Personalization: AI Makes It Possible” white paper and learn more about The Lacek Group at lacek.com.

About The Lacek Group
For more than 30 years, The Lacek Group has been perfecting the art and algorithms of brand devotion. We help world-class brands identify their highest-potential customers, engage them across channels throughout their lifecycles, personalize each relationship for optimal long-term results, and measure the true effectiveness of those efforts. The Lacek Group is an Ogilvy One company.

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Technology

The Starr Conspiracy Rebrands as TSC and Appoints Ashley Bernard as CEO

Published

2 mins ago

September 24, 2024

Name change, new leadership, and new services are designed to empower tech companies to break free from outdated marketing playbooks and drive real growth.

FORT WORTH, Texas, Sept. 24, 2024 /PRNewswire/ — The Starr Conspiracy is now TSC.

A full stack marketing agency known for its work with top tech companies today announced a significant rebrand. The agency will now be known as TSC, a name many of its clients have used for years. The change marks the evolution of a brand that has served the tech industry for 25 years.

This rebrand reflects TSC’s new direction, which includes a revitalized leadership team, expanded service offerings, and a new headquarters in Fort Worth’s cultural district. The rebrand is officially being unveiled at the 2024 HR Technology Conference & Exposition, offering attendees a first look at the agency’s new era.

With over a decade at the agency, Ashley Bernard will be the new Chief Executive Officer. She is widely respected for her leadership and deep affinity for customer experience. Bernard’s leadership is instrumental in driving TSC’s innovative approach and she will continue to lead the transformation.

“TSC is known for pushing boundaries and thinking differently,” Bernard said. “Our rebrand builds on what makes us unique and reflects who we are today — a full stack agency, redefining marketing for tech companies. Marketing has changed, tech has changed, and so have we.”

Bret Starr, TSC’s founder, and Bernard have shared the CEO seat for over a year. Working side-by-side on the rebrand, they invested heavily in AI and reimagined TSC’s services.

“There is literally no one in the world that I trust more to lead us into the future during such transformative times,” Starr said. “Ashley has a clear vision for our agency and a spotless track record of achievement and success. Our agency is stronger with her at the helm.”

In addition to Bernard’s appointment as CEO, two other leadership team members will be taking on expanded roles as part of the agency’s transformation. Racheal Bates, Vice President of Customer Experience, and JJ La Pata, Vice President of Digital Strategy and Insights, will play critical roles in driving the agency’s innovative approach to radical go-to-market strategies, experience design, brand strategy, defining moments, and sales experience alignment. TSC’s new services are designed to empower tech companies to break free from outdated marketing playbooks and drive real growth.

Bret Starr will remain fully engaged with the agency in his new role as Chief AI Officer, where he will focus exclusively on advancing B2B marketing theory, driving AI innovation, and enhancing client success.

“Our approach is centered around creating abundant experiences that resonate deeply with people,” Bernard said. “At TSC, we don’t believe in just optimizing old models. We blow them up and create something entirely new — taking into account holistic experiences and that build lasting connections.”

With a focus on redefining the marketing landscape, TSC’s leadership team is excited to bring their clients a fresh perspective.

For more information on TSC’s rebrand and services, visit TSC.chat.

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SOURCE The Starr Conspiracy

Technology

LearnLaunch Fund + Accelerator brings its Demo Day back to EDTECH WEEK in NY for a Demo Week experience

Published

2 mins ago

September 24, 2024

BOSTON, Sept. 24, 2024 /PRNewswire/ — LearnLaunch Fund + Accelerator is thrilled to announce the successful completion of its Breakthrough to Scale program by five exceptional edtech companies. They now will be in the spotlight during EDTECH WEEK in New York City – the largest gathering of edtech investors and innovators on the East Coast, from October 8th to 10th.

After completing an intensive 12-week accelerator program focused on iterative, milestone-driven growth strategy, these visionary founders are now ready to showcase their exceptional solutions on a grand stage. The five companies will be appearing in the Navigating Career Pathways, Designing the Future of Work, and Innovation in K-12 Shark Tanks:

Highfive (Indianapolis, Indiana) reimagines school discipline systems to foster safe and connected communities. The company equips schools with data-driven tools that empower educators to cultivate safe, connected, and supportive learning environments.

Prentus (Miami, Florida) is a career success platform that enables transition from learning to earning leveraging the power of AI and community. Built to serve outcome-oriented schools and jobseekers, Prentus provides tools to save coaches time and reduce time to employment.

Reflection Sciences (Minneapolis, Minnesota) supports cognitive skills in early childhood, ensuring all kids are ready to succeed in school and in life. The product combines an objective measure of childhood cognitive function with classroom curriculum and supplemental interventions for ages 3 to 9 that improve brain development and later academic outcomes.

Hardskills (Singapore) is an immersive, cinematic, AI-powered platform for businesses to train essential professional skills like thinking critically, empathy, influencing, resilience, collaboration, and a growth mindset. Using unique training insights, Hardskills drives workforce engagement and alignment across multinational corporations resulting in higher productivity and reduced costs.

Thriving Students Collective (Oakland, California) empowers educators and mental health professionals with professional development solutions to effectively support neurodiverse students. With its robust library of video classes, practical tools, and a professional community, the company helps educators tackle complex learning challenges and reduce burnout and turnover.

This group exemplifies new methods and measurements approaches in education and workforce upskilling. “The education industry is seeking new ways to gauge success, and we are excited to see these teams working on meaningful impact metrics. Unsurprisingly, ‘impact measurement’ is a key theme at NY EdTech Week. It’s important to discuss new assessments and nuanced human capabilities that will become increasingly important in the age of AI,” said Jean Hammond, LearnLaunch Partner. Hammond will contribute to the “Measuring What Matters: How to Evaluate EdTech Product Impact” panel discussion.

The LearnLaunch team is featured on many expert panels during the two-day event. Venture Partner Jamie Farrell will offer insights from edtech founders on surviving tumultuous times and Auditi Chakravarty will delve into the commercialization of edtech R&D. Also, LearnLaunch Partner, Tetyana Atashkina, will participate at “Decoding the VC-Founder Match: What Investors Really Look For.”

LearnLaunch Fund + Accelerator is dedicated to supporting impact-driven entrepreneurs in achieving product-market fit and developing scalable go-to-market strategies. Focusing on companies with revenue potential and scalable impact, their unique approach nurtures long-term funding, partnerships, and growth.

Contact:
Tetyana Astashkina
Email: Tetyana@learnlaunch.com

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SOURCE LearnLaunch Fund + Accelerator