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ShopMy Launches ‘Opportunities’ To Revolutionize Creator Marketing with Guaranteed Social Mentions

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6 months ago

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“Briefless” Feature Champions Creators’ Authenticity and Monetization While Ensuring Brands Higher ROI and Streamlined Collaboration

BOSTON, July 16, 2024 /PRNewswire/ — Today, ShopMy unveils ShopMy Opportunities, a groundbreaking feature in creator collaboration that represents a paradigm shift in digital marketing, offering a direct alternative to paid social and search advertising. This new offering allows brands to provide fixed payments to creators for guaranteed authentic social mentions, while giving creators full creative control and guaranteed income. Opportunities joins ShopMy’s robust suite of brand-creator collaboration tools, including paid campaigns, affiliate marketing, and gifting, all backed by powerful data analytics and scalability.

Opportunities are shared and tracked in a fully automated manner and can be crafted and sent to creators in minutes. Brands then gain immediate access to their leaderboard, enabling them to monitor the performance of all participating creators. Beta testing, including brands like Chan Luu, Dr.Diamond Metacine, and SIMKHAI, has shown an average 5x return on investment and increased brand engagement and trust.

Empowering Creators                                                     

ShopMy Opportunities provide creators with autonomy, allowing them full control over their content without the constraints of traditional campaign structures. There are no complicated requirements or approval periods, and creators are free to post products in a way that resonates with their audience. Along with meaningful commission payments, creators can earn guaranteed payments for completing an Opportunity, allowing them to enhance their revenue stream.

“Having worked on the marketing side for years, I believe this new feature is a game changer for both the creator and the brand.ˮ said Elizabeth Cook, a content creator with 24k followers, “It is a seamless process and I especially love how all mentions and data are sent to the brand in real time…I also appreciated the flexibility to share authentically, seamlessly weaving it into my everyday content. Working with a brand that honors and supports my creative journey that has been truly rejuvenating.ˮ

Enhancing Brand Reach                                                

For brands, ShopMy Opportunities represents a paradigm shift in digital marketing, offering a direct alternative to paid social and search advertising. By leveraging Opportunities, brands can secure organic content placements and drive high-quality engagement at scale, backed by data, without the complexities of contracts or content approvals.

“Opportunities represents a major leap forward in creator marketing, offering unprecedented scale and efficiency for brands while preserving creative control for creators,” said Harry Rein, CEO of ShopMy. “Given the 70% adoption rate of our recent Lookbooks instant gifting feature, we anticipate rapid uptake of Opportunities. Early results show returns significantly outperforming comparable channels, making this a game-changer for brands seeking authentic, high-performing creator partnerships.”

Key Features of ShopMy Opportunities:

Guaranteed Payments: Creators receive payments for sharing affiliate links or tagged social content, ensuring a reliable income stream.Creative Freedom: Eliminates content reviews and approval processes, empowering creators to promote brands naturally.ROI-Driven: Offers competitive cost-per-click rates compared to traditional advertising channels, as demonstrated by recent campaigns on ShopMy.

Industry Impact

ShopMy Opportunities challenges the status quo of creator marketing, bridging the gap between performance-based affiliate marketing and paid social campaigns. This hybrid model promises brands higher ROI and creators more stable earnings, marking a pivotal moment in the evolution of digital marketing strategies.

Beginning today, brands will be able to sign up for this new feature, which compliments the full suite of ShopMy tools. To learn more or request a demo, visit: https://shopmy.us/home/brands

About ShopMy                                                       

ShopMy is the leading end-to-end social commerce solution connecting the worldʼs most engaged creators of all sizes, with the biggest and most influential brands. Founded in 2020 by Harry Rein, CEO; Chris Tinsley, President; and Tiffany Lopinsky COO, ShopMy has experienced exponential growth, expanding from 12,000 to 60,000 vetted creators in just one year, adding approximately 4,000 creators monthly. The platform currently facilitates over $25 million in monthly transactions for brand partners and recently announced a $26.5M Series A led by Inspired Capital, AlleyCorp, and entrepreneurial ShopMy creators. ShopMy employs a dispersed workforce of 50 employees throughout the United States.

Contact:

Jaimen Sfetko jaimen@shopmy.us

View original content to download multimedia:https://www.prnewswire.com/news-releases/shopmy-launches-opportunities-to-revolutionize-creator-marketing-with-guaranteed-social-mentions-302197991.html

SOURCE Shop My Shelf, INC.

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The American Legion seeks entries for Fourth Estate Awards in media

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54 minutes ago

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January 9, 2025

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INDIANAPOLIS, Jan. 9, 2025 /PRNewswire/ — The American Legion has announced its call for entries in the annual Fourth Estate Awards competition for excellence in journalism and its positive impact on society. The deadline for submissions to be received or postmarked is March 15, 2025.

The American Legion presents the awards to recognize the outstanding achievements made in print and broadcast media. Website and podcast submissions are also encouraged to compete in the print or broadcast categories. In addition to the award, the winner in each category will be presented a $2,000 stipend to cover travel and lodging expenses to The American Legion National Convention in Tampa. The presentation will occur at approximately 9 am on August 28, 2025 at the Tampa Convention Center.

An entry form with contest rules can be found at https://www.legion.org/information-center/the-fourth-estate-award. You can also contact kchrisman@legion.org for further information.

Submissions are judged on the quality of the work and the impact that it had in producing a positive result for the community. The work must have been published, posted or broadcast in 2024.

All journalists or media outlets who believe their work improved society in a tangible and way are encouraged to submit their entry. There is no entry fee and no single medium is limited to the number of entries.

Past winners include CBS News, CNN, USA Today, WFTS (Tampa) and the Military Times. The complete list can be found at www.legion.org.

Media contacts: Katie Chrisman, (317) 630-1298, kchrisman@legion.org

View original content to download multimedia:https://www.prnewswire.com/news-releases/the-american-legion-seeks-entries-for-fourth-estate-awards-in-media-302347119.html

SOURCE The American Legion

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CellFE® and Syenex Collaborate to Advance Cell Engineering with Hybrid Gene Editing Workflow

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55 minutes ago

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January 9, 2025

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ALAMEDA, Calif., Jan. 9, 2025 /PRNewswire/ — CellFE®, a leader in non-viral gene editing technology, and Syenex, a pioneer in enveloped delivery vectors, have announced an innovative collaboration to create a hybrid workflow that seamlessly integrates non-viral and viral approaches to cell therapy engineering. This next-generation process aims to enable streamlined workflows of complex edited cells for biotech and pharmaceutical applications. 

CellFE® and Syenex announce collaboration on hybrid gene editing workflow ahead of the JP Morgan Healthcare Conference.

The collaboration application note will be officially unveiled the week of the highly anticipated J.P. Morgan Healthcare Conference in San Francisco this January, a premier event that brings together industry leaders, investors, and innovators from around the world.

“The market has been anticipating a solution that seamlessly integrates non-viral knockout with viral knockin capabilities into a streamlined workflow—one that preserves cell viability and functionality without compromise.” said Dr. Alla Zamarayeva, CEO of CellFE. “By collaborating with Syenex, we are directly addressing this critical need.”

Jay Rosanelli, CEO at Syenex, added: “This joint effort showcases the role of collaborative science in accelerating the creation of life-changing medicines for patients around the globe. We are thrilled to partner with CellFE and showcase the potential of this novel hybrid workflow to dramatically simplify manufacturing of genetic medicines.”

This collaboration comes at a pivotal time as allogeneic and autologous cell therapy providers seek more efficient manufacturing processes. A key challenge is developing gentler yet highly effective techniques for delivering gene-editing cargo to patient cells, as current methods—often involving viral transduction and electroporation—can be detrimental to cells and extend recovery and processing times, particularly for complex, sequential editing. This innovative hybrid workflow aims to overcome these challenges, enabling advanced genetic editing while preserving cell functionality and supporting streamlined workflows.

Both companies will be attending the J.P. Morgan Healthcare Conference this month from January 13-16th. Details on where to partner with the companies at the conference can be found below, along with contact information for both companies.

Partner with CellFE at the JP Morgan Healthcare Conference:

J.P. Morgan Healthcare Conference – Jan 13-16
Westin St. Francis in San Francisco, CABiotech Showcase – Jan 13-15
Hilton Union Square, San Francisco, CABio Partnering at JPMorgan Week – Jan 13-16
San Francisco Marriott Marquis in San Francisco, CA
cellfebiotech.com/meet

Partner with Syenex at the JP Morgan Healthcare Conference:

Bio Partnering at JPMorgan Week – Jan 13-16
San Francisco Marriott Marquis in San Francisco, CA
syenex.com/meet

About CellFE Biotech
CellFE, a cutting-edge microfluidics company, is transforming the development and manufacturing of lifesaving cell therapies to make them more accessible to patients. CellFE aims to unlock the full potential of this transformative modality by tackling its key market challenges, notably high manufacturing costs and extended vein-to-vein timelines. With a focus on T-Cell, HSC, and iPSC-based therapies, CellFE’s microfluidics-based gene-delivery technology, in conjunction with proprietary best-in-class workflows, targets critical bottlenecks in cell therapy manufacturing. For more information, please visit www.cellfebiotech.com.

About Syenex
Syenex builds bioengineering technologies to unlock the future of human health. Leveraging the power of synthetic biology, we design scalable, precision-engineered gene delivery vectors, empowering cell and gene therapy developers to cure disease and build the next generation of medicines. Designed to break the barriers that slow medical progress, our Open Science model ensures global access to our expanding toolkit and a network of scale-up partners, accelerating the path of breakthroughs from idea to impact for all of academia and biopharma. Since 2022, Syenex has rapidly built a portfolio of cell-specific bioengineering systems and established partnerships across the fields of immune cell, stem cell, and hepatocyte engineering. Learn more and get started at www.syenex.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/cellfe-and-syenex-collaborate-to-advance-cell-engineering-with-hybrid-gene-editing-workflow-302347122.html

SOURCE CellFE

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The TreppWire Podcast Celebrates 300th Episode with Strategic Rebrand and Enhanced Vision

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55 minutes ago

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January 9, 2025

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Trepp announced today a rebrand and enhanced vision for The TreppWire Podcast ahead of its milestone 300th episode.

NEW YORK, Jan. 9, 2025 /PRNewswire-PRWeb/ — Trepp, a leading provider of data, insights, and technology solutions to the structured finance, commercial real estate (CRE), and banking markets announced today a rebrand and enhanced vision for The TreppWire Podcast ahead of its milestone 300th episode.  

“Powered by our marketing, research, and product groups, this show has been a trusted resource for the commercial real estate community, and we are excited to continue its growth,” said Hayley Keen, VP, Head of Marketing.

Since its launch in 2020, The TreppWire Podcast has garnered more than 1.7 million listens, establishing itself as a leading voice in the CRE industry, as well as the structured finance, banking, and broader economic markets. The podcast leverages Trepp’s proprietary commercial property, loan, and financial data and deep market expertise to provide weekly insights to industry professionals.

Complemented by a sleek new visual identity and modern design aesthetic, this strategic rebrand builds upon Trepp’s 40-year legacy of delivering timely, accurate, and comprehensive specialized CRE data and insights to help listeners make better, more informed decisions. Through market cycles, volatility, and periods of growth, The TreppWire Podcast remains committed to uncovering both challenges and opportunities, providing listeners with actionable insights to navigate market dynamics.

The rebrand also introduces an elevated format, which will include frequent industry expert guest appearances, as well as exclusive macroeconomic commentary from Trepp’s newly appointed Chief Economist, Rachel Szymanski. The podcast will continue to be a go-to resource for market participants, delivering timely insights from diverse industry perspectives.

“It is so exciting to watch our podcast hit the 300th episode milestone. Powered by our marketing, research, and product groups, this show has been a trusted resource for the commercial real estate community, and we are excited to continue its growth,” said Hayley Keen, VP, Head of Marketing. “The market has trusted Trepp’s data for more than 40 years, and with this rebrand, we’re not just maintaining that commitment – we’re elevating it. We’re enhancing the podcast experience while staying true to what our audience has always trusted us for: delivering reliable, actionable market intelligence that helps them make informed, confident decisions.”

Listeners can tune in to the newly rebranded The TreppWire Podcast on all major podcast platforms, including Apple Podcasts, Spotify, SoundCloud, and YouTube. Weekly episodes are released every Thursday. Check out our new website to learn more: https://www.trepp.com/the-treppwire-podcast

About Trepp 
Trepp, founded in 1979, is the leading provider of data, insights, and technology solutions to the structured finance, commercial real estate, and banking markets. Trepp provides primary and secondary market participants with the solutions and analytics they need to increase operational efficiencies, information transparency, and investment performance. From its offices in New York, Dallas, and London, Trepp serves its clients with products and services to support trading, research, risk management, surveillance, and portfolio management. Trepp subsidiary, Commercial Real Estate Direct, is a daily news source covering the commercial real estate capital markets. Trepp is owned by the Daily Mail and General Trust (DMGT)

Media Contact

Ennys Soydas, Trepp, Inc., 212-754-1010, press@trepp.com, www.trepp.com

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View original content to download multimedia:https://www.prweb.com/releases/the-treppwire-podcast-celebrates-300th-episode-with-strategic-rebrand-and-enhanced-vision-302346930.html

SOURCE Trepp, Inc.

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