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Emotions Play a Critical Role in the Workplace – Emotional Health Is a Priority in the Future of Work, Says Global HR Advisory Firm McLean & Company

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In a new thought leadership resource, global HR research and advisory firm McLean & Company highlights that although there has historically been little room for emotions in the workplace, future-focused organizations have a responsibility to drive a healthy emotional culture for employees or else risk impacts to productivity, engagement, and the bottom line.

TORONTO, July 16, 2024 /CNW/ – With the workforce continuing to grapple with a significant degree of uncertainty both in and out of the workplace, global HR research and advisory firm McLean & Company has identified that employee emotions matter more than ever in the future of work. According to a new thought leadership resource from McLean & Company, employees can no longer separate their emotions from work as they contend with blurred boundaries between work and home, heightened exposure to world crises, increasing concerns about the rise of AI, economic uncertainty, and a charged political landscape. Rather than adopting the traditional approach of avoiding emotions altogether, the firm advises that organizations need to be proactive about how emotions and work can coexist to enable workplaces where everyone can thrive. To guide HR and organizational leaders through challenging the perceptions of emotions at work to unlock the potential of a balanced and healthy emotional culture, the firm has published its latest industry resource, Demystifying Emotions in the Workplace.

“Creating an emotionally healthy culture founded on inclusion, psychological safety, and conflict resolution is critical to organizational performance and fostering employee engagement.” says Grace Ewles, director of HR Research & Advisory Services at McLean & Company. “An emotional culture does not mean emotions run wild. Rather, a healthy emotional culture encourages the appropriate expression and regulation of emotions in line with organizational norms and values.”

The firm explains in the new resource that organizations are often largely unaware of how to address and navigate emotions in the workplace, which impacts the success of wellbeing and mental health initiatives. McLean & Company suggests that all organizations have an emotional culture, whether they acknowledge it or not. To succeed and compete in the rapidly evolving landscape, the firm notes that organizations have just as much of an obligation to prioritize emotional wellbeing in the workplace as other critical organizational priorities.

In the resource, McLean & Company explains that organizations may fall under three emotional culture categories:

Emotionally suppressive. Indicators of an emotionally suppressive organization include retributive behaviors, toxic positivity, burnout, and avoidance. 

Emotionally healthy. In an emotionally healthy organization, employees are supported through psychological safety, effective conflict resolution, holistic approaches to wellbeing, and inclusion and belonging.

Emotionally unregulated. When an organization is emotionally unregulated, the culture is often impacted by impulsive behaviors, gossip, disrespect, and a lack of boundaries.

The firm’s insights suggest that, to achieve an emotionally healthy work environment, HR and people leaders must find the right balance between three cultural elements: leadership behaviors, cultural norms and values, and organizational processes.

However, HR is not the be-all and end-all for a healthy emotional culture in the workplace, McLean & Company advises. Improving and sustaining the emotional health of an organization is a shared accountability and requires a collective effort from individuals, teams, and organizational leaders. From executive leadership to frontline employees, every person contributes to the health of the emotional culture. It is not, and cannot be, up to HR alone.

“When we understand what emotions are and what they are not, we’re less likely to misinterpret our own emotions and reinforce negative thoughts around them or mislabel and stereotype others based on their emotions,” explains Ewles. “For example, feeling sad doesn’t have to mean someone is in a bad mood, while having a bad day doesn’t necessarily mean someone is a negative person. Recognizing these differences in ourselves and others can create empathy and understanding in the workplace and contribute to a healthier emotional culture.”

To access the full thought leadership resource, please visit Demystifying Emotions in the Workplace.

To attend upcoming free webinars on a variety of topics or explore the publicly available archive of recorded sessions, please visit McLean & Company’s webinars page. 

McLean Signature 2024

To register for Signature, the premier industry conference for future-focused HR leaders hosted by McLean & Company from October 27 to 29 at the Red Rock Casino Resort & Spa in Las Vegas, Nevada, please visit the official Signature event page.

Media interested in connecting with McLean & Company analysts for exclusive, research-backed insights and commentary on generative AI in HR, HR trends in 2024, the future of work, and more can contact Senior Communications Manager Kelsey King at kking@mcleanco.com. 

About McLean & Company

McLean & Company pairs evidence-based research and immediately applicable tools with deep HR expertise to position organizations to meet today’s needs and prepare for the future. The global HR research and advisory firm’s member organizations enjoy comprehensive resources, full-service diagnostics, workshops, action plans, and advisory services for all levels of HR professionals, from executive leadership to HR leaders to HR team members, that help shape workplaces where everyone thrives.

McLean & Company is a division of Info-Tech Research Group.

Media professionals can register for unrestricted access to research across IT, HR, and software and hundreds of industry analysts through the firm’s Media Insiders program. To gain access, contact kking@mcleanco.com.

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CGTN: Starting a new era in Asia-Pacific development amid global uncertainty

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November 17, 2024

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BEIJING, Nov. 16, 2024 /CNW/ — Over the decades, the Asia-Pacific region has been a vital driver of global economic growth. In October, the International Monetary Fund predicted the region would contribute approximately 60 percent to global economic growth in 2024.

At the same time, Asia-Pacific cooperation is confronted with challenges such as rising tendencies of geopolitics, unilateralism and protectionism. In this regard, Chinese President Xi Jinping on Saturday called on leaders of Asia-Pacific Economic Cooperation (APEC) members to shoulder greater responsibilities.

“We must act in solidarity and cooperation to meet the challenges, fully deliver on the Putrajaya Vision 2040, build an Asia-Pacific community with a shared future, and start a new era in Asia-Pacific development,” said Xi, when attending the 31st APEC Economic Leaders’ Meeting in Peru’s capital Lima.

China’s proposal

To deepen Asia-Pacific cooperation, the Chinese president on Saturday made three proposals.

Firstly, Xi stressed the need to build an open and interconnected paradigm for Asia-Pacific cooperation, calling for staying committed to multilateralism and an open economy.

China has made great efforts towards an open Asia-Pacific economy. According to the Chinese Foreign Ministry, China is the largest trading partner of 13 APEC economies and has actively advanced the building of the China-ASEAN Free Trade Area, promoted high-quality implementation of the Regional Comprehensive Economic Partnership (RCEP), and applied to join the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) and the Digital Economy Partnership Agreement.

Secondly, Xi emphasized the need to make green innovation a catalyst for the Asia-Pacific, saying APEC economies should push forward coordinated digital and green transformation and development to create new momentum and new drivers for Asia-Pacific development.

China is developing new quality productive forces in light of actual conditions and deepening cooperation with interested parties on green innovation. Xi announced on Saturday that China will launch a Global Cross-Border Data Flow Cooperation Initiative.

China has put forward initiatives for cooperation between APEC member economies in green agriculture, sustainable city development, green and low-carbon energy transition, and marine pollution control and prevention.

The Chinese president also urged efforts to uphold a universally beneficial and inclusive vision for Asia-Pacific development. The data unveiled by the Chinese Foreign Ministry showed China contributes 64.2 percent of the region’s economic growth, 37.6 percent of the growth in goods trade, and 44.6 percent of the growth in services trade.

Xi told APEC leaders that China will advance initiatives through the APEC platform on increasing residents’ income and promoting the industrial cluster development of small- and medium-sized enterprises, for the purpose of bringing about universally beneficial and inclusive development of Asia-Pacific economies.

China’s commitments

China will host the APEC Economic Leaders’ Meeting in 2026, Xi announced on Saturday, saying China welcomes all parties to continue riding the “express train” of its development and grow together with the Chinese economy.

The Chinese president reiterated China’s commitments to reform and opening up. “Reform and opening up is a historic process in which China and the world achieve development and progress together,” he said.

The 20th Central Committee of the Communist Party of China, at its third plenum in July, laid out systematic plans for further deepening reform across the board with more than 300 consequential reform measures being unveiled, pertaining to building a high-standard socialist market economy, advancing high-quality economic development, promoting high-standard opening up, improving the people’s quality of life, and building a beautiful country.

In his written speech at the APEC CEO Summit on Friday, Xi also said China will introduce more policies for voluntary and unilateral opening up, expand its globally-oriented network of high-standard free trade areas, and open its door even wider to the world.

https://news.cgtn.com/news/2024-11-17/Starting-a-new-era-in-Asia-Pacific-development-amid-global-uncertainty-1yAvmNr7lYc/p.html 

View original content:https://www.prnewswire.com/news-releases/cgtn-starting-a-new-era-in-asia-pacific-development-amid-global-uncertainty-302307697.html

SOURCE CGTN

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CGTN: How does Chancay Port light up Asia-Pacific cooperation?

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November 17, 2024

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BEIJING, Nov. 16, 2024 /CNW/ — From the arrival of the first ship at Chancay Port to its official inauguration, the port has gained global attention in recent days, boosting confidence in the prospects of more open and inclusive Asia-Pacific economic development.

The port, a cooperative project between Peru and China under the Belt and Road Initiative (BRI), will reduce sea shipping time from Peru to China to 23 days, cutting logistics costs by at least 20 percent. It is expected to generate $4.5 billion in annual revenue for Peru and create over 8,000 direct jobs. The port, capable of accommodating ultra-large container ships with a capacity of 18,000 twenty-foot equivalent units (TEUs), has a designed annual throughput capacity of 1 million TEUs in the near term and 1.5 million TEUs in the long term, positioning it as a key hub for trade between Latin America and Asia.

Noting that the port connects Chancay and Shanghai, Chinese President Xi Jinping remarked that “what we are witnessing is not only the root and blossom of the BRI in Peru but also the birth of a new gateway that connects land and sea, Asia and Latin America” during his address via video link at the port’s inauguration ceremony.

Peruvian officials: ‘More job opportunities and economic growth’ brought to Peru

Senior Peruvian officials and ordinary citizens have said they are looking forward to benefiting from the first smart and green port in South America.

Prime Minister of Peru Gustavo Adrianzen said that cooperation between China and Peru, including the Chancay Port project and other fields, will bring more job opportunities and economic growth to Peru, improving people’s living standards.

Jose Tam, president of the Chinese-Peruvian Chamber of Commerce, talked about the significance of Peru’s Chancay megaport with CGTN, saying the port will be an “engine” for the local economy.

Juan Carlos Capunay, former executive director of the APEC Secretariat and former Peruvian ambassador to China, also stated that the port will play an important role in deepening bilateral relations and fostering practical cooperation between China and Peru.

Entrepreneur Cielo Augusto from Chancay said he is looking forward to building the first levels of business while noting that industries such as hospitality will also be boosted, as there will be a significant influx of people from abroad.

“The port will save time, increase efficiency and bring new opportunities to Peru,” Karla Santuyomarca, a Peruvian citizen, told CGTN.

Some 78.3 percent of respondents to a CGTN survey of Peruvians said they support their country’s participation in the BRI, which includes Chancay Port. Additionally, 93.6 percent of respondents expressed support for deepening practical cooperation in various fields between China, Peru and other Latin American countries.

Open, interconnected Asia-Pacific cooperation

With its official opening on Thursday, Chancay Port is expected to integrate the entire Latin American region into the dynamic economic framework of the Asia-Pacific, greatly enhancing connectivity within and beyond the continent.

Peruvian Foreign Minister Elmer Schialer Salcedo said, “The Pacific Ocean does not separate us, but it connects us,” adding that Chancay Port will halve the time and costs of connecting South America with Asia.

Carlos Aquino Aquino Rodriguez, professor of Asian economies at San Marcos National University, said the port is crucial to the economic development and connectivity of the Asia-Pacific and can also promote mutual benefits for raw material buyers, suppliers of manufactured goods and investors.

In a CGTN global poll on Asia-Pacific cooperation, 93.7 percent of respondents called on all parties in the region to forge consensus and build an Asia-Pacific community with a shared future featuring openness and inclusiveness, innovative growth, connectivity and win-win cooperation.

https://news.cgtn.com/news/2024-11-17/How-does-Chancay-Port-light-up-Asia-Pacific-cooperation–1yAAAYcaP28/p.html

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SOURCE CGTN

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Effeect’s CEO David Ispiryan Shares Insights on Maximizing PPC Campaigns Through AI and Machine Learning in Forbes Council Post

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9 hours ago

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November 17, 2024

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David Ispiryan’s Forbes Article Offers Actionable Advice for Leveraging AI in PPC Advertising

SHERIDAN, Wyo., Nov. 16, 2024 /PRNewswire-PRWeb/ — David Ispiryan, CEO of Effeect and member of the Forbes Agency Council, recently published a featured article on Forbes titled “AI And Machine Learning In PPC: How To Automate For Maximum Results.” In this insightful piece, Ispiryan shares strategies for automating PPC advertising campaigns through AI and machine learning. This article aims to equip businesses with the knowledge needed to optimize PPC performance, reduce costs, and drive higher returns.

The digital advertising space is rapidly evolving, and AI-powered tools are changing how businesses approach PPC campaigns. From automated bid management to audience segmentation and predictive analytics, Ispiryan’s article on Forbes covers the core ways that AI and machine learning are transforming PPC.

Key Highlights from David Ispiryan’s Article

AI-Powered Bid Management: Bid management can be a complex and time-intensive task in PPC campaigns. Ispiryan highlights that AI algorithms streamline this process by automatically adjusting bids based on several factors. He explains that advertisers can automate their bids for optimized conversions. “AI-driven bid management allows businesses to spend less time adjusting bids” said Ispiryan. “Tools like Smart Bidding make it easier to achieve optimal ROI by targeting the most valuable customers.”Automated Ad Creation with Dynamic Search Ads (DSAs): Ispiryan underscores the importance of Dynamic Search Ads (DSAs), which automatically create ads based on a website’s content. By targeting long-tail keywords, DSAs help businesses capture high-intent users further along in the buying process. This automation fills potential keyword gaps, reaching audiences who are ready to convert.Enhanced Audience Targeting through AI: In his article, Ispiryan explains how AI tools analyze user behavior, demographics, and search history to create customized audiences. By using tools like Google’s Custom Audiences and Facebook’s Lookalike Audiences advertisers can ensure their ads resonate with their leads.Predictive Analytics for Smarter Budget Allocation: Predictive analytics allows advertisers to anticipate user behavior and make informed budget decisions. AI-powered tools in Google Ads and Microsoft Ads use historical data to predict conversion likelihood, making it easier for businesses to allocate budgets effectively. “Predictive analytics enables businesses to target users who are most likely to convert, maximizing the effectiveness of their ad spend,” said Ispiryan. “With predictive bid adjustments, companies can stay agile, responding to market changes in real time.”Automated A/B Testing with Responsive Search Ads (RSAs): A/B testing is crucial for PPC success, and Ispiryan discusses how Google’s Responsive Search Ads (RSAs) simplify this process. By inputting multiple headlines and descriptions, Google’s AI tests and determines the most effective combinations, continuously optimizing ad performance without manual effort.

Maximizing PPC Campaigns with AI and Machine Learning

According to Ispiryan, AI and machine learning are revolutionizing PPC by automating processes that once required hours of manual work. Through actionable advice in his Forbes article, Ispiryan urges businesses to set clear goals and regularly review campaign performance to ensure their automation strategies align with their broader marketing objectives.

“Automation is a powerful tool, but it works best when complemented by human insight,” Ispiryan concluded.

Read the Full Article

To explore more on these groundbreaking PPC automation strategies, read David Ispiryan’s full article on Forbes

Pull Quote

Automation is a powerful tool, but it works best when complemented by human insight.

Media Contact

Bill Adams, Digital Marketing Agency, 1 3072882822, info@digitalmarketingarticle.com, https://digitalmarketingarticle.com/ 

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SOURCE Digital Marketing Agency; Digital Marketing Agency

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