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Lighting Market size is set to grow by USD 54.76 billion from 2024-2028, Growing number of developments and lighting product launches to boost the market growth, Technavio

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NEW YORK, July 15, 2024 /PRNewswire/ — The global lighting market size is estimated to grow by USD 54.76 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 6.89% during the forecast period. Growing number of developments and lighting product launches is driving market growth, with a trend towards advances in automotive lighting systems. However, sustainability issue in the lighting industry poses a challenge. Key market players include Acuity Brands Inc., ams OSRAM AG, Bridgelux Inc., Dialight Plc, Digital Lumens Inc., Eaton Corp. Plc, Ennostar Inc., General Electric Co., GrowRay Lighting Technologies, Havells India Ltd., Hubbell Inc., IDEAL INDUSTRIES Inc., Koninklijke Philips N.V., LSI Industries Inc., Lumileds Holding BV, Panasonic Holdings Corp., Sharp Corp., SMART Global Holdings Inc., Syska Led Lights Pvt. Ltd., and Toyoda Gosei Co. Ltd..

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Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

Application (General lighting, Automotive lighting, and Backlighting), Type (LED technology and Traditional technology), and Geography (APAC, Europe, North America, Middle East and Africa, and South America)

Region Covered

APAC, Europe, North America, Middle East and Africa, and South America

Key companies profiled

Acuity Brands Inc., ams OSRAM AG, Bridgelux Inc., Dialight Plc, Digital Lumens Inc., Eaton Corp. Plc, Ennostar Inc., General Electric Co., GrowRay Lighting Technologies, Havells India Ltd., Hubbell Inc., IDEAL INDUSTRIES Inc., Koninklijke Philips N.V., LSI Industries Inc., Lumileds Holding BV, Panasonic Holdings Corp., Sharp Corp., SMART Global Holdings Inc., Syska Led Lights Pvt. Ltd., and Toyoda Gosei Co. Ltd.

Key Market Trends Fueling Growth

Adaptive lighting systems are gaining popularity in both commercial and passenger vehicles due to their enhanced safety and comfort features. For instance, adaptive headlamps adjust their beams according to steering input, ensuring the vehicle’s desired path is illuminated. This is particularly beneficial during night driving and low-light conditions. Adaptive emergency brake lights (AEBL) automatically flash when a vehicle undergoes an emergency brake, alerting drivers behind. Laser lights, delivering more brightness than LED lamps with minimal power consumption, are the latest trend in automotive lighting. Their long life and highly directional output make them an effective option for automobiles. OEMs are investing in R&D to develop laser lighting technology for the automotive industry, presenting significant growth opportunities for the global lighting market. Adaptive front-lighting systems and AEBL are expected to become standard features in commercial vehicles to enhance safety measures. 

The lighting market is thriving with trends in interior designing, photography, and scientific advancements. LED lights are leading the charge, offering energy efficiency and long lifespan. Plants and metals also influence the industry, with researchers exploring their potential in lighting. Developing and under-developing nations focus on off-grid solar solutions for houses and even for the homeless. Electricity consumption remains a concern, driving the need for energy-efficient luminaires and light control systems. AI and environmental actions shape the future of lighting, while capital costs and logistics inefficiency challenge the retail sector. Raw materials, such as raw materials for LEDs, CFLs, LFLs, HID, halogen, and incandescent, impact pricing. Solar, automotive, aviation, advertising, medical devices, and camera flashes are other significant sectors. Energy costs and energy-efficient alternatives, like LED lights for automotive headlamps, continue to be a priority. 

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Market Challenges

The lighting industry faces a significant challenge in balancing growth with sustainability. With the increasing importance of eco-friendly and energy-efficient solutions, the demand for sustainable lighting technologies, such as CFLs and LEDs, is on the rise. However, the limited supply of rare earth elements required for some lighting technologies, like Phosphor-based LEDs, can lead to price fluctuations and supply chain disruptions. To mitigate these issues, manufacturers must prioritize sustainability and energy efficiency in their products. Consumers need to be educated about the benefits of sustainable lighting solutions to make informed purchasing decisions. Governments can also support the adoption of sustainable lighting by providing incentives and regulations. By addressing sustainability concerns, the lighting industry can continue to grow while minimizing its environmental impact. The importance of sustainability in the lighting sector cannot be overstated, especially in the context of climate change concerns.The lighting market faces challenges in various sectors, including parking lots and real estate, where cost-effective and long-lasting solutions are in high demand. LED fixtures, such as those from Signify, offer energy efficiency and longer life expectancy compared to traditional incandescent lamps and fluorescent bulbs. However, semiconductor shortages and environmental degradation pose challenges. Energy problems and rising electricity costs also impact the market. Smart LED bulbs and outdoor lighting systems are solutions, offering energy savings and smart features. Bridges, buildings, and office buildings also require energy-efficient lighting, with smart solutions integrating with HVAC, security, and building automation systems. The Biden Harris Administration emphasizes energy efficiency and environmental sustainability, with initiatives like the EcoLink range of LED fixtures and smart cities projects gaining traction. The horticulture sector also benefits from advanced lighting systems, such as CEA systems, while the Color Rendering Index and infrared radiations are crucial considerations for different applications.

For more insights on driver and challenges – Download a Sample Report

Segment Overview 

This lighting market report extensively covers market segmentation by

Application 1.1 General lighting1.2 Automotive lighting1.3 BacklightingType 2.1 LED technology2.2 Traditional technologyGeography 3.1 APAC3.2 Europe3.3 North America3.4 Middle East and Africa3.5 South America

1.1 General lighting- The general lighting market encompasses various products including lamps, electronics, consumer luminaires, systems, and professional luminaires and systems. This segment is the largest in the lighting industry, primarily used in residential, commercial, industrial, outdoor, and entertainment applications. Key players such as Signify NV, OSRAM, and IDEAL INDUSTRIES Inc.’s Cree dominate this segment. LED technology, introduced in the 1970s, has significantly impacted the market due to its long lifespan, energy efficiency, and low maintenance cost, despite a higher initial investment. The ongoing trend of connected lighting, enabling control of fixtures via smartphones, is a new direction for the segment, contributing to the growth of the global lighting market. LED’s continuous price reduction further boosts its adoption.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2018 – 2022) – Download a Sample Report

Learn and explore more about Technavio’s in-depth research reports

The global Automotive Adaptive Front Lighting System market is experiencing significant growth due to advancements in automotive safety and lighting technologies. Simultaneously, the global Light-Emitting Diode (LED) market is expanding, driven by increasing demand for energy-efficient lighting solutions. Within this space, the global Automotive Interior LED Lighting market is also rising, fueled by consumer preference for aesthetically pleasing and energy-saving vehicle interiors. Major players are innovating to enhance performance and integrate smart lighting solutions, driving the evolution of these interconnected markets.

Research Analysis

The lighting market encompasses various applications of light for interior designing, photography, and scientific research. LED lights, with their energy efficiency and long lifespan, have revolutionized the industry, replacing traditional incandescent bulbs and Compact Fluorescent Lights (CFLs). Scientists continue to explore the properties of light, from its role in plant growth to its impact on electricity consumption and energy costs. Metals and other materials play a crucial role in lighting production, from LEDs to automotive headlamps and aviation. White light is essential for various industries, including advertising, medical devices, camera flashes, traffic signals, and more. The Biden Harris Administration’s focus on energy efficiency and sustainability is driving innovation in LED lighting, building automation systems, HVAC, and security. The Color Rendering Index (CRI) is a critical metric for assessing the quality of light in various applications, from horticulture to CEA systems. Smart lighting solutions are also gaining popularity, offering energy savings and enhanced functionality.

Market Research Overview

The lighting market encompasses various applications of light in interior designing, photography, and scientific research. LEDs have revolutionized the industry with their energy efficiency and long life span, replacing traditional lighting sources like incandescent, CFL, LFL, HID, and halogen bulbs. Plants and developing countries also benefit from LEDs in off-grid solar sectors. Lighting solutions are essential in the residential sector, automotive, retail, and commercial buildings. Raw materials like metals and electricity consumption are significant factors in manufacturing luminaires and light control systems. Solar energy and energy-efficient solutions are crucial environmental actions to mitigate capital costs and logistics inefficiency. Effective manufacturers offer a range of LED bulbs, fixtures, and smart lighting systems for various sectors, including aviation, advertising, medical devices, and traffic signals. Urban cities, highways, commercial malls, and offices utilize LED lighting to reduce energy costs and enhance safety and aesthetics. Smart LED bulbs and outdoor lighting systems are cost-effective and energy-saving solutions for real estate, semiconductor, and industrial applications. However, the environmental impact of lighting production and disposal must be addressed to minimize degradation and energy problems.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ApplicationGeneral LightingAutomotive LightingBacklightingTypeLED TechnologyTraditional TechnologyGeographyAPACEuropeNorth AmericaMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Effeect’s CEO David Ispiryan Shares Insights on Maximizing PPC Campaigns Through AI and Machine Learning in Forbes Council Post

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David Ispiryan’s Forbes Article Offers Actionable Advice for Leveraging AI in PPC Advertising

SHERIDAN, Wyo., Nov. 16, 2024 /PRNewswire-PRWeb/ — David Ispiryan, CEO of Effeect and member of the Forbes Agency Council, recently published a featured article on Forbes titled “AI And Machine Learning In PPC: How To Automate For Maximum Results.” In this insightful piece, Ispiryan shares strategies for automating PPC advertising campaigns through AI and machine learning. This article aims to equip businesses with the knowledge needed to optimize PPC performance, reduce costs, and drive higher returns.

The digital advertising space is rapidly evolving, and AI-powered tools are changing how businesses approach PPC campaigns. From automated bid management to audience segmentation and predictive analytics, Ispiryan’s article on Forbes covers the core ways that AI and machine learning are transforming PPC.

Key Highlights from David Ispiryan’s Article

AI-Powered Bid Management: Bid management can be a complex and time-intensive task in PPC campaigns. Ispiryan highlights that AI algorithms streamline this process by automatically adjusting bids based on several factors. He explains that advertisers can automate their bids for optimized conversions. “AI-driven bid management allows businesses to spend less time adjusting bids” said Ispiryan. “Tools like Smart Bidding make it easier to achieve optimal ROI by targeting the most valuable customers.”Automated Ad Creation with Dynamic Search Ads (DSAs): Ispiryan underscores the importance of Dynamic Search Ads (DSAs), which automatically create ads based on a website’s content. By targeting long-tail keywords, DSAs help businesses capture high-intent users further along in the buying process. This automation fills potential keyword gaps, reaching audiences who are ready to convert.Enhanced Audience Targeting through AI: In his article, Ispiryan explains how AI tools analyze user behavior, demographics, and search history to create customized audiences. By using tools like Google’s Custom Audiences and Facebook’s Lookalike Audiences advertisers can ensure their ads resonate with their leads.Predictive Analytics for Smarter Budget Allocation: Predictive analytics allows advertisers to anticipate user behavior and make informed budget decisions. AI-powered tools in Google Ads and Microsoft Ads use historical data to predict conversion likelihood, making it easier for businesses to allocate budgets effectively. “Predictive analytics enables businesses to target users who are most likely to convert, maximizing the effectiveness of their ad spend,” said Ispiryan. “With predictive bid adjustments, companies can stay agile, responding to market changes in real time.”Automated A/B Testing with Responsive Search Ads (RSAs): A/B testing is crucial for PPC success, and Ispiryan discusses how Google’s Responsive Search Ads (RSAs) simplify this process. By inputting multiple headlines and descriptions, Google’s AI tests and determines the most effective combinations, continuously optimizing ad performance without manual effort.

Maximizing PPC Campaigns with AI and Machine Learning

According to Ispiryan, AI and machine learning are revolutionizing PPC by automating processes that once required hours of manual work. Through actionable advice in his Forbes article, Ispiryan urges businesses to set clear goals and regularly review campaign performance to ensure their automation strategies align with their broader marketing objectives.

“Automation is a powerful tool, but it works best when complemented by human insight,” Ispiryan concluded.

Read the Full Article

To explore more on these groundbreaking PPC automation strategies, read David Ispiryan’s full article on Forbes

Pull Quote

Automation is a powerful tool, but it works best when complemented by human insight.

Media Contact

Bill Adams, Digital Marketing Agency, 1 3072882822, info@digitalmarketingarticle.com, https://digitalmarketingarticle.com/ 

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SOURCE Digital Marketing Agency; Digital Marketing Agency

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Minister Champagne wraps up visit to Silicon Valley

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PALO ALTO, CA, Nov. 16, 2024 /CNW/ – Today, the Honourable François-Philippe Champagne, Minister of Innovation, Science and Industry, concluded a visit to Palo Alto, California, where he met with business and tech leaders.

The Minister met with the CEO and Founder of Plug and Play, one of the world’s most active startup accelerators. He also met with the CEO and Founder of Groq, a company specializing in artificial intelligence (AI) chip technology.

Minister Champagne also met with key members of the C100, a not-for-profit association of over 400 Canadian expatriates advancing tech entrepreneurship in the Silicon Valley area.

While in Silicon Valley, Minister Champagne took the opportunity to visit the U.S. Department of Defense’s Defense Innovation Unit, which is designed to accelerate the adoption of cutting-edge commercial technologies by the U.S. military.

The Minister was also a guest speaker at the Trilateral Commission’s North American Group meeting where he was interviewed on a panel by Michael Duffy, Opinions editor at large of The Washington Post.

Quote

“Coming on the heels of the launch of the Canadian AI Safety Institute, this visit to Silicon Valley was a great opportunity to engage with tech leaders and entrepreneurs. As AI and other emerging technologies reshape national security, the economy and society at large, Canada will continue to play a central role in strengthening North America’s long-term competitiveness.”
– The Honourable François-Philippe Champagne, Minister of Innovation, Science and Industry

Associated links

Canada launches Canadian Artificial Intelligence Safety InstituteThe Trilateral Commission

Stay connected

Find more services and information on the Innovation, Science and Economic Development Canada website.

Follow Innovation, Science and Economic Development Canada on social media.
X (Twitter): @ISED_CA | Facebook: Canadian Innovation | Instagram: @cdninnovation | LinkedIn: Innovation, Science and Economic Development Canada

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The Mortgage Calculator Delivers Real-Time VA Loan Rates with Advanced Application Tools

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The Mortgage Calculator introduces innovative VA loan calculators and tools featuring live mortgage rates updated by the minute. These tools empower veterans and active-duty military personnel with accurate, real-time insights into VA loan programs.

MIAMI, Nov. 16, 2024 /PRNewswire-PRWeb/ — The Mortgage Calculator, a licensed lender, has launched an advanced VA mortgage calculator platform with real-time mortgage rate integration for all VA loan programs from over 100 banks and lenders. Veterans and active-duty military personnel can now access live VA mortgage rates, updated by the minute, to make precise financial decisions. This technology ensures unmatched accuracy and transparency in VA loan planning.

Offering live mortgage rates is a pivotal enhancement for borrowers. This unique feature allows veterans and active-duty personnel to make well-informed decisions, whether purchasing a home or refinancing with an IRRRL.

The platform also offers tools to calculate VA mortgage loan payments and explore refinancing options like IRRRL loans (Interest Rate Reduction Refinance Loans). These tools simplify the loan application process and provide a complete understanding of financing options available to eligible borrowers.

Key Features of the Real-Time VA Loan Platform:

Live VA Loan Rates: Borrowers can view rates updated every minute, offering precise, real-time market data for all VA loan programs from multiple banks and lenders.Interactive VA Loan Calculator: Helps users estimate monthly payments based on current live rates, including refinancing options like IRRRL.Customizable Financial Tools: Provides tailored insights into VA loan affordability, terms, and eligibility requirements.Seamless Integration Across VA Loan Programs: Supports home purchases and refinancing with clarity and transparency.

“Offering live mortgage rates is a pivotal enhancement for borrowers,” said Jose Gonzalez, CSO of The Mortgage Calculator. “This unique feature allows veterans and active-duty personnel to make well-informed decisions, whether purchasing a home or refinancing with an IRRRL.”

To experience these tools and view live VA mortgage rates, visit the dedicated VA loan calculator page. Borrowers can also calculate savings on VA refinance options with the IRRRL calculator or explore broader resources like the VA mortgage loans guide. For additional information on other mortgage products, such as construction loans, visit the homepage.

About The Mortgage Calculator

The Mortgage Calculator is a licensed Mortgage Lender (NMLS #2377459) that specializes in using technology to enable borrowers to access both Conventional and Non-QM mortgage loan programs with over 100 banks and partners. Using The Mortgage Calculator proprietary technology, borrowers can instantly price and quote thousands of mortgage loan programs in just a few clicks. Our team of over 500 licensed Mortgage Loan Originators can assist our customers with Conventional, FHA, VA and USDA mortgages as well as access thousands of mortgage programs using Alternative Income Documentation such as Bank Statement Mortgages, P&L Mortgages, Asset Based Mortgage Programs, No Ratio CDFI Loan Programs, DSCR Investor Mortgages, Commercial Mortgages, Fix and Flip Mortgages and thousands more! To apply for a mortgage please visit https://themortgagecalculator.com

Mortgage Calculator Company LLC

NMLS#: 2377459

2125 BISCAYNE BLVD SUITE 220

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Media Contact

Kyle Hiersche, The Mortgage Calcualtor, 1 7867331993, pr@themortgagecalculator.com, https://themortgagecalculator.com

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SOURCE The Mortgage Calcualtor

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