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Mather Economics and InsurAds Announce Strategic Partnership to Supercharge Publisher Revenue Optimization

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Mather Economics, a global leader in subscription revenue management, and InsurAds, a pioneer in digital advertising optimization, are thrilled to announce a new strategic partnership. This collaboration integrates InsurAds’ real-time attention metrics with Mather Economics’ robust first-party data analytics and AI-powered decision intelligence, providing groundbreaking revenue solutions for publishers and advertisers alike.

ATLANTA, July 11, 2024 /PRNewswire-PRWeb/ — Mather Economics, a global leader in subscription revenue management, and InsurAds, a pioneer in digital advertising optimization, are thrilled to announce a new strategic partnership. This collaboration integrates InsurAds’ real-time attention metrics with Mather Economics’ robust first-party data analytics and AI-powered decision intelligence, providing groundbreaking revenue solutions for publishers and advertisers alike.

“Our collaboration with InsurAds represents a powerful synergy that will enable publishers to maximize both advertising and reader revenue in real-time to drive long-term sustainability,” said Matt Lindsay (CEO of Mather Economics).

 

Driving Revenue Optimization with Advanced Analytics

With ongoing declines in traffic from Search and Social platforms, many news publishers are exploring new avenues for digital advertising growth. Advertising optimization through contextual targeting and attention time metrics is on the rise, with leading publishers enjoying double-digit growth in CPMs. Mather Economics can support news publishers seeking to deploy or enhance these strategies with validated first party data and audience segmentation, reinforcing the higher CPM rates that these strategies command. Additionally, the partnership with InsurAds will power more robust revenue optimization analytics, providing publishers with a 360-view of total revenue opportunity and enhancing Mather’s paywall decision intelligence (Sophi).

“Our collaboration with InsurAds represents a powerful synergy that will enable publishers to maximize both advertising and reader revenue in real-time to drive long-term sustainability,” said Matt Lindsay (CEO of Mather Economics).

Revolutionizing the Attention Economy

InsurAds is dedicated to leading the attention economy by unlocking the value of time and attention. Their Time & Attention Management Platform measures unique user attention down to the millisecond, creating a real-time, live audience of engaged users. This allows ads to be sold against attention time, generating a significant uplift in revenue for publishers and providing advertisers with the assurance that their ads are connecting to attention time from verified audiences.

Current solutions in this area leverage averaged attention time metrics driven by limited eye tracking sampling. While this approach has highlighted the importance of attention time metrics and has generated serious interest from advertisers seeking post-cookie solutions, only InsurAds offers real-time audience attention data at the unique user level.

“We are thrilled to partner with Mather Economics because this innovative approach that allows publishers to combine their first-party data with our real-time time and attention data, can revolutionize how publishers optimize their revenue,” said André Pareira (CEO of InsurAds). “Our combined expertise will create a new Ad Revenue Per User metric that will enable publishers to monetize their content more effectively.”

Benefits of the Partnership

The new ability to integrate InsurAds’ real-time attention data with Mather Economics’ analytics and first-party data will enable publishers to see the new advertising revenue opportunity alongside reader revenue data, to ensure optimization of revenue on both sides.

About Mather Economics

Mather Economics is a leading global solutions provider specializing in revenue management, data-driven analytics, and AI-powered technology (Sophi) for the media and publishing industries. With over 20 years of industry experience, Mather manages over $6B in annual recurring revenue across 400+ clients. Mather empowers publishers to unlock sustainable revenue and profit growth, allowing them to prioritize and fulfill their journalistic mission.

About InsurAds

InsurAds leads the attention economy with their AI-powered Attention Management Platform that sells ads against attention time by leveraging real-time data analytics on a unique user and impression level. Their solutions empower publishers to maximize their advertising revenue and establish a live audience connection.

For more information, please visit Mather Economics’ website and InsurAds’ website.

www.mathereconomics.com

www.insurads.com

Media Contacts:

Mather: Daniela Lomas daniela.lomas@mathereconomics.com

InsurAds: Nuno Brilha nbrilha@insurads.com

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SOURCE InsurAds

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Zoomcar, Inc. Announces Adjournment of Annual Stockholders Meeting to October 1, 2024

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BENGALURU, India, Sept. 27, 2024 /PRNewswire/ — Zoomcar, Zoomcar Holdings, Inc. (“Zoomcar” or the “Company”) (NASDAQ: ZCAR), the NASDAQ-listed leading marketplace for self-drive car sharing, announced that the Annual Meeting of Stockholders, previously scheduled for September 26, 2024, has been adjourned to October 1, 2024. The meeting will reconvene virtually at 10:00 AM ET.

The adjournment will allow additional time for stockholders to cast their votes on the proposals outlined in the proxy materials. As described in the proxy materials previously distributed, stockholders as of the close of business on July 29, 2024, the record date, are entitled to participate in the Annual Stockholders Meeting.

Zoomcar encourages all stockholders to actively participate in the meeting and exercise their voting rights. Stockholders may cast their votes prior to the meeting by visiting www.proxyvote.com, or they can vote during the meeting by visiting www.virtualshareholdermeeting.com/ZCAR2024 or by calling 1-800-690-6903.

Additionally, if you require assistance with voting your shares or have any other questions in relation to the meeting, please contact the proxy solicitor on the direct line at +1 206-265-0326 or write at ksmith@advantageproxy.com.

About Zoomcar:

Founded in 2013 and headquartered in Bengaluru, India, Zoomcar is a leading marketplace for car sharing focused in India. The Zoomcar community connects Hosts with Guests, who choose from a selection of cars for use at affordable prices, promoting sustainable, smart transportation solutions in India.

Forward Looking Statement

This communication contains forward-looking statements that are subject to a number of risks and uncertainties, many of which are beyond the Company’s control. These forward-looking statements within the meaning under applicable law, can be identified by the use terms such as “may,” “will,” “aim,” “empower,” “estimate,” “intend,” “indicate,” “continue,” “promote,” “believe,” “boosting”, “elevate,” or “enhance,” or the negatives thereof, as well as other variations or comparable terminology. We ask that you read statements that contain these terms carefully because we believe this information is important for our investors and customers. Any forward-looking statement in this press release refers solely to what is accurate as of the day it is issued or based on assumptions that Zoomcar believes to be reasonable. The actual results and outcomes may materially differ due to various factors or events beyond our control which we may not be foreseeable at all times. We cannot guarantee or assure any plan, initiative, projection, goal, commitment, expectation, or prospect set forth in this press release can or will be achieved. We undertake no obligation to alter or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, save and except as required by law.

Press Contact:

Akarshit Gulati: akarshitg@avianwe.comBhagyashree Rewatkar: bhagyashree.rewatkar@zoomcar.com

Logo: https://mma.prnewswire.com/media/2517562/Zoomcar_Logo.jpg

 

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SOURCE Zoomcar Holdings, Inc.

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InventHelp Inventor Develops Assistive Device to Support Head (SCO-259)

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PITTSBURGH, Sept. 27, 2024 /PRNewswire/ — “I’m a certified nursing assistant, and I thought there could be a device to help support the head for patients with various disabilities,” said an inventor, from Sacramento, Calif., “so I invented the NOR- LIFT. My design would help keep the head straight in a simple and strain-free manner.”

The invention provides an effective way to support the head so it is straight. In doing so, it eliminates the strain and pain associated with attempting to elevate the head without assistance. As a result, it increases comfort, safety and support. The invention features a practical design that is easy to use so it is ideal for individuals with various disabilities that affect the head. Additionally, a prototype model and technical drawings are available upon request.

The original design was submitted to the Sacramento sales office of InventHelp. It is currently available for licensing or sale to manufacturers or marketers. For more information, write Dept. 23-SCO-259, InventHelp, 100 Beecham Drive, Suite 110, Pittsburgh, PA 15205-9801, or call (412) 288-1300 ext. 1368. Learn more about InventHelp’s Invention Submission Services at http://www.InventHelp.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/inventhelp-inventor-develops-assistive-device-to-support-head-sco-259-302255278.html

SOURCE InventHelp

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Amerisure’s SureConnect® Portal Wins 2024 Datos Insights Technology Award

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Amerisure Insurance is proud to announce that its flagship customer portal, SureConnect® has received a prestigious Datos Insights 2024 Insurance Technology Impact Award in the Digital category.

FARMINGTON HILLS, Mich., Sept. 27, 2024 /PRNewswire-PRWeb/ — Amerisure Insurance is proud to announce that its flagship customer portal, SureConnect® has received a prestigious Datos Insights 2024 Insurance Technology Impact Award in the Digital category. This accolade underscores Amerisure’s commitment to leading digital innovation in the insurance industry, enhancing customer satisfaction and streamlining operational efficiency.

“This award reflects our approach to partnering with customers and applying feedback to extend the SureConnect® difference,” said Amjed Al-Zoubi, Chief Information Officer at Amerisure.

SureConnect® is designed to enhance the insurance management process for policyholders, employees, and agency partners alike. It allows users to efficiently file claims, access loss data, and check claim statuses with reduced wait times and minimal manual intervention.

The recent enhancements to SureConnect® have yielded remarkable improvements: a reduction in customer onboarding time by over 60%, an increase in user satisfaction scores from 83 to 91, and a 16% increase in the value of the portal to agency customers. These advancements have not only improved the daily operations for Amerisure’s partners but have also significantly enhanced their overall experience.

“We are focused on the customer experience at Amerisure and recognize the growing importance of digital interactions in insurance,” said Amjed Al-Zoubi, Chief Information Officer at Amerisure. “This award reflects our approach to partnering with customers and applying feedback to extend the SureConnect® difference.”

The ongoing development of the comprehensive, usercentric SureConnect® portal is a testament to Amerisure’s dedication to innovation and excellence. As the digital landscape evolves, Amerisure continues to anticipate and respond to the needs of the modern insurance customer, ensuring that each update not only addresses current challenges but also sets new standards in the insurance industry.

About Amerisure Insurance
Amerisure is a leading provider of commercial property and casualty insurance solutions for U.S.-based construction, manufacturing and healthcare businesses. Licensed in all fifty states and available through an exclusive network of elite independent agents, the company upholds an “A” (Excellent) financial strength rating, industry-leading service scores, and multiple awards for innovation. Amerisure has been in business for more than 100 years and is consistently named among the best places to work in the industry and throughout the nation. To learn more, visit amerisure.com.

Media Contact

Marilyn Banes, Amerisure, 248-426-7914, mbanes@amerisure.com, Amerisure

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SOURCE Amerisure

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