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Mather Economics and InsurAds Announce Strategic Partnership to Supercharge Publisher Revenue Optimization

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Mather Economics, a global leader in subscription revenue management, and InsurAds, a pioneer in digital advertising optimization, are thrilled to announce a new strategic partnership. This collaboration integrates InsurAds’ real-time attention metrics with Mather Economics’ robust first-party data analytics and AI-powered decision intelligence, providing groundbreaking revenue solutions for publishers and advertisers alike.

ATLANTA, July 11, 2024 /PRNewswire-PRWeb/ — Mather Economics, a global leader in subscription revenue management, and InsurAds, a pioneer in digital advertising optimization, are thrilled to announce a new strategic partnership. This collaboration integrates InsurAds’ real-time attention metrics with Mather Economics’ robust first-party data analytics and AI-powered decision intelligence, providing groundbreaking revenue solutions for publishers and advertisers alike.

“Our collaboration with InsurAds represents a powerful synergy that will enable publishers to maximize both advertising and reader revenue in real-time to drive long-term sustainability,” said Matt Lindsay (CEO of Mather Economics).

 

Driving Revenue Optimization with Advanced Analytics

With ongoing declines in traffic from Search and Social platforms, many news publishers are exploring new avenues for digital advertising growth. Advertising optimization through contextual targeting and attention time metrics is on the rise, with leading publishers enjoying double-digit growth in CPMs. Mather Economics can support news publishers seeking to deploy or enhance these strategies with validated first party data and audience segmentation, reinforcing the higher CPM rates that these strategies command. Additionally, the partnership with InsurAds will power more robust revenue optimization analytics, providing publishers with a 360-view of total revenue opportunity and enhancing Mather’s paywall decision intelligence (Sophi).

“Our collaboration with InsurAds represents a powerful synergy that will enable publishers to maximize both advertising and reader revenue in real-time to drive long-term sustainability,” said Matt Lindsay (CEO of Mather Economics).

Revolutionizing the Attention Economy

InsurAds is dedicated to leading the attention economy by unlocking the value of time and attention. Their Time & Attention Management Platform measures unique user attention down to the millisecond, creating a real-time, live audience of engaged users. This allows ads to be sold against attention time, generating a significant uplift in revenue for publishers and providing advertisers with the assurance that their ads are connecting to attention time from verified audiences.

Current solutions in this area leverage averaged attention time metrics driven by limited eye tracking sampling. While this approach has highlighted the importance of attention time metrics and has generated serious interest from advertisers seeking post-cookie solutions, only InsurAds offers real-time audience attention data at the unique user level.

“We are thrilled to partner with Mather Economics because this innovative approach that allows publishers to combine their first-party data with our real-time time and attention data, can revolutionize how publishers optimize their revenue,” said André Pareira (CEO of InsurAds). “Our combined expertise will create a new Ad Revenue Per User metric that will enable publishers to monetize their content more effectively.”

Benefits of the Partnership

The new ability to integrate InsurAds’ real-time attention data with Mather Economics’ analytics and first-party data will enable publishers to see the new advertising revenue opportunity alongside reader revenue data, to ensure optimization of revenue on both sides.

About Mather Economics

Mather Economics is a leading global solutions provider specializing in revenue management, data-driven analytics, and AI-powered technology (Sophi) for the media and publishing industries. With over 20 years of industry experience, Mather manages over $6B in annual recurring revenue across 400+ clients. Mather empowers publishers to unlock sustainable revenue and profit growth, allowing them to prioritize and fulfill their journalistic mission.

About InsurAds

InsurAds leads the attention economy with their AI-powered Attention Management Platform that sells ads against attention time by leveraging real-time data analytics on a unique user and impression level. Their solutions empower publishers to maximize their advertising revenue and establish a live audience connection.

For more information, please visit Mather Economics’ website and InsurAds’ website.

www.mathereconomics.com

www.insurads.com

Media Contacts:

Mather: Daniela Lomas daniela.lomas@mathereconomics.com

InsurAds: Nuno Brilha nbrilha@insurads.com

View original content to download multimedia:https://www.prweb.com/releases/mather-economics-and-insurads-announce-strategic-partnership-to-supercharge-publisher-revenue-optimization-302194454.html

SOURCE InsurAds

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American Pipelining Supplies (APS) Expands Offerings as Authorized U.S. Sales, Training, and Support Provider for IMS Robotics

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ANDERSON, S.C., Nov. 15, 2024 /PRNewswire/ — American Pipelining Supplies (APS), a prominent supplier of trenchless pipeline renewal and repair solutions, proudly announces a strategic partnership with IMS Robotics. This partnership makes APS the leading provider of sales, training, services, and after-sales support for IMS Robotics, in the United States. Through this collaboration, APS is poised to elevate the standard for trenchless repair by bringing IMS’s world-class robotic technology to professionals across the nation.

APS, known for its unwavering commitment to quality and innovation, will now serve as the central hub for IMS Robotics’ state-of-the-art robotic solutions, which are designed to enhance efficiency and precision in pipeline rehabilitation. As part of this new partnership, APS will offer hands-on training, expert consultation, and dedicated after-sales support to ensure clients have everything needed for successful project implementation and maintenance.

“With our new role as the U.S. sales, and support provider for IMS Robotics, we’re excited to bring this innovative technology directly to our clients and equip them with the resources to succeed,” said Jake Saltzman – CEO of American Pipelining Supplies. “IMS Robotics’ advanced systems perfectly align with our goal of providing comprehensive trenchless solutions that improve accuracy, safety, and operational ease. Our expanded offerings mean that our customers will have direct access to cutting-edge robotic tools with training and support at every step.”

APS will conduct expert-led training programs tailored to optimize the performance of IMS’s robotic systems in the field. Additionally, APS’s dedicated service and after-sales team will support pipeline professionals with maintenance, troubleshooting, and upgrades, ensuring smooth operation and maximizing the return on investment.

“Since 1992, IMS Robotics Group has been a pioneer in developing innovative and practical solutions in modern environmental technology. As a leading global manufacturer of specialized equipment for sewer cleaning and rehabilitation, we are proud to be recognized as market leaders in house connection and main sewer milling machines. When selecting a distributor and partner to represent our products, we take great care in choosing organizations that share our commitment to quality, customer service, and industry expertise,” says Steve Webster – Managing Director of IMS Robotics USA. “In an industry where quick and reliable responses to customer needs are critical, we are proud to announce our partnership with American Pipelining Supplies (APS). Jake and his team at APS have consistently demonstrated unparalleled knowledge, dedication, and a strong understanding of our industry. Their reputation for excellence and reliability makes them an ideal partner to represent the IMS Robotics product line in both sales and service. We are excited to collaborate with APS and look forward to a long and prosperous relationship, delivering world-class solutions to meet the evolving needs of our customers.”

Through this collaboration, APS and IMS Robotics are positioned to redefine the landscape of trenchless repair, combining cutting-edge technologies with hands-on, customer-focused support. With this APS and IMS Robotics partnership, pipeline renewal and repair professionals can expect an unprecedented level of access to tools and expertise that drive efficiency and success in every project.

About American Pipelining Supplies:
Based in South Carolina, American Pipelining Supplies is a leader in the pipelining supply industry, delivering high-quality trenchless repair and pipe renewal solutions and now specializing in robotic technologies, sales, training, and support. Learn more about APS.

About IMS Robotics:
IMS Robotics is an internationally recognized innovator in robotic systems for pipeline rehabilitation, delivering robust and adaptable robotic solutions that are designed to maximize efficiency and precision in the pipeline renewal industry. Learn more about IMS.

Media Team
Public Relations
BRANDefenders Media
media@brandefenders.com

This release was issued through WebWire®. For more information, visit http://www.webwire.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/american-pipelining-supplies-aps-expands-offerings-as-authorized-us-sales-training-and-support-provider-for-ims-robotics-302307514.html

SOURCE American Pipelining Supplies

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Learnologyworld Launches “Pay Later” Option and Expands Online Courses

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This move will help Learnologyworld remove financial barriers to IT certification and skill development and provide immediate access to materials with payments deferred.

LOS ANGELES, Nov. 15, 2024 /PRNewswire/ — Learnologyworld, a leading provider of affordable certification training, announces the launch of its “Pay Later” payment option. The company has also expanded its range of online courses to meet the growing demand for IT certifications. The “Pay Later” option offers students the flexibility to receive training materials immediately and pay after two days via PayPal. This ensures that learners can advance their careers even when they don’t have immediate access to funds. The goal is to provide an essential support system for learners facing financial barriers, particularly in today’s uncertain economic climate.

As job requirements in technology become more strict, IT certifications have become a vital asset to the workforce. Studies show that certified IT professionals earn, on average, 30 percent more than their non-certified peers. Certifications serve as an industry standard, providing proof of expertise to potential employers, particularly for individuals without formal degrees.

In addition, the online learning industry is projected to grow by over nine percent year over year. This flexibility and accessibility of digital platforms have made professional development attainable for individuals balancing commitments to work, family, and study. Learnologyworld’s online courses for the aforementioned IT certifications help meet those needs through a self-paced, flexible approach to certification preparation. The courses cover programming, network management, cybersecurity, and much more.

“Certifications aren’t something you just add onto your resume. They’re essential credentials for people who want to establish or advance their careers in IT,” said Manuel End, co-founder and CEO of Learnologyworld. “Our ‘Pay Later’ option helps make sure that anyone with the drive to learn can access quality education.”

Emma Müller, chief technology officer at Learnology, added, “We’re constantly looking for ways to make learning more affordable and accessible. Online learning has become one of the top ways for job seekers and full-time employees to work around their busy schedules, and our new courses will help make the most in-demand skills more accessible to those individuals.”

Learnologyworld also offers interactive study guides and personalized exam vouchers for certifications offered by renowned brands like CompTIALPICWNPPython Institute and ISQTB. The vouchers allow students to purchase a code online and then redeem the code at an authorized testing center to take a certification test, simplifying the process of paying for tests and identifying legitimate testing centers.

About Learnologyworld

Learnologyworld is an educational platform dedicated to affordable and accessible IT certification training. Through an array of online courses, study guides, and practice exams, Learnologyworld helps aspiring IT professionals achieve their career goals. The company’s focus on flexibility and affordability has made it a trusted partner for learners around the world.

Press Contact:

Bella Rose
7402177670
https://www.learnologyworld.net/

View original content to download multimedia:https://www.prnewswire.com/news-releases/learnologyworld-launches-pay-later-option-and-expands-online-courses-302307516.html

SOURCE Learnologyworld

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GW Allen acquires Gage Western and Allen Measurement Services

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WACO, Texas, Nov. 15, 2024 /PRNewswire/ — GW Allen, LLC (“GW Allen” or the “Company”) announced today it has entered into two separate definitive agreements to acquire 100% of the equity interests of Gage Western, LLC and Allen Measurement Services, LLC. The acquisitions position GW Allen as one of the largest third-party meter proving service companies in the United States. Kevin Fields, a proven veteran in the measurement industry, will lead the new Company as its CEO.

Mr. Fields noted, “We are excited to announce the acquisition of two high-quality meter proving companies. These acquisitions create a larger network of measurement equipment to better serve the needs of our customers across the United States. With the quality processes of Gage Western and the customer service of Allen Measurement Services, GW Allen will strive to deliver excellence in all aspects of the measurement business.” 

GW Allen Chairman, Coleman Curry, added, “These acquisitions mark our first step in establishing a significant presence within the measurement industry. We will seek to organically expand our services offerings to include a variety of additional measurement services, including lab analysis, calibrations and software services.”

About GW Allen
GW Allen operates 15 custody transfer provers, four allocation provers and a flow loop in Midland, Texas. Headquartered in Waco, Texas, the Company employs 25 people and has plans to expand its position in the measurement sector throughout the United States. Our motto is — Excellence. Measured.

About Mr. Kevin Fields
Mr. Fields began his measurement career at Coastal Flow Measurement in 1984 where he helped grow the company from one (1) prover in 1989 to 35 provers and 55 employees in 2018 at which time the company was sold. After the successful sale, Mr. Fields served as an executive of Flow Measurement Devices, or FMD, from 2018 to 2022. Most recently Mr. Fields has supported e9 Treatments movement into the midstream industry. Mr. Fields is regarded as one of the most influential measurement executives in the industry having introduced the first portable small volume prover (Synctrak) and publishing many papers on measurement services including: Operational Experiences of Small Volume Prover, Master Meter Water Prover Calibration, and Pycnometers and Densitometer Operations.

Contact:
Mr. Kevin Fields
Chief Executive Officer
GW, Allen, LLC
Kevinfields@gw-allen.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/gw-allen-acquires-gage-western-and-allen-measurement-services-302307540.html

SOURCE Donovan Ventures

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