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Blis introduces Smart Holdout Groups, a market-leading omnichannel measurement offering

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4 months ago

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Patent-pending technology launched in the US with DC Lottery campaign

NEW YORK, July 11, 2024 /PRNewswire/ — Blis announced today the rollout of its new patent-pending omnichannel measurement solution, Smart Holdout Groups. Developed to address the complexities in today’s traditional campaign measurement, Smart Holdout Groups represents the future of privacy-first, omnichannel advertising effectiveness.

Blis launches patent-pending measurement platform Smart Holdout Groups in US with DC Lottery campaign

“With multi-channel advertising becoming increasingly common and the well-known limitations of cookies and addressability, it’s become difficult for marketers to measure the impact of their campaigns. Many fall back to only advertising on the shrinking pool of identifiable media or resort to siloed, channel-specific reports,” said Aaron McKee, Chief Technology Officer, Blis. “We’ve built Smart Holdout Groups to allow marketers to target and measure their whole audience across every channel, without relying on cookies or IDs.”

How Smart Holdout Groups works

Powered by patent-pending technology, Smart Holdout Groups allows advertisers to directly link campaign spending to core outcome indicators, including brand lift, store visit lift, sales lift, and custom reporting based on key business goals.

Once the target audience is defined, Smart Holdout Groups’ machine learning technology automatically generates statistically balanced targeted and control (A/B) audience groups based on seven independent data points, including demographics, household characteristics, and income. Each audience area is scored, and the algorithm matches pairs of similar areas, with one designated for the control group and one for the targeted group.

The technology also uses Blis’ movement data to understand how people move between different areas, creating buffer zones to minimize the risk of cross-pollination between control and exposed groups from human patterns like commuting. This helps ensure a more robust, precise and measurable outcome.

Real-world omnichannel results

The offering is now available in the US and was recently used by DC Lottery and FuseIdeas, working in partnership with Taoti. Promoting a multiplier instant scratch game, the omnichannel campaign utilized Smart Holdout Groups to understand brand and footfall lift across DC Lottery’s unified audience. The full-funnel initiative drove a total store visit uplift of 67% and a 160% increase in likelihood to buy across all campaign channels.

“As a longtime partner of Blis, we knew they would be integral in driving DC Lottery’s goals of awareness and store visits for their Multiplier instant scratch game. Blis provides the full funnel offering, from powerful audience insights to precise reach at scale to their market-leading omnichannel measurement offering,” said Tracie Chinetti, Vice President of Integrated Media at FuseIdeas. “They’re showing us – and our client – the true business impact of our campaigns, as opposed to siloed results. This isn’t being done elsewhere.”

“We’re interested in understanding real business outcomes that move the needle for our brand beyond just proxy metrics,” said Jayre Reaves, Director of Marketing and Communications, DC Office of Lottery and Gaming. “Previously, there hasn’t been an offering that connects all of our campaign channels to provide holistic insight in a privacy-first way – until now.”

Visit www.blis.com to learn more about Blis’ Smart Holdout Groups and its full privacy-first planning, buying, and measurement platform.

About Blis:
Blis is the most scaled geo-powered advertising platform in the world, working with major agencies and their brands. We’ve taken a radically different approach to omnichannel planning, buying, and measurement that’s rooted in geography, not just identity. Using AI, we understand and help show what makes audiences unique, in terms of where they can be found online and in the real world and how they engage with content. We can then reach and measure these audiences in a unified way across every device and channel without relying on cookies or IDs. This unique technology consistently delivers substantially better performance, scale, and buying efficiency than ID-reliant strategies alone. We’re also the only major DSP that doesn’t mark up media, meaning more of our clients’ budgets can go to work on great publishers and content. We were founded in the UK in 2004 and operate in over 40 markets worldwide.

Contact = Abby Roulston, abby.roulston@blis.com

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SOURCE Blis

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Technology

The Mortgage Calculator Introduces Advanced Construction Loan Calculator for Builders and Investors

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49 minutes ago

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November 16, 2024

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The Mortgage Calculator, a licensed lender, launches a robust construction loan calculator designed to help builders and investors estimate project costs and evaluate financing options, including fix-and-flip loans and one-time-close construction loans.

MIAMI, Nov. 15, 2024 /PRNewswire-PRWeb/ — The Mortgage Calculator announces the launch of its advanced construction loan calculator to simplify the financial planning process for builders, developers, and fix-and-flip investors. This user-friendly tool provides accurate estimates for construction loans, helping users determine monthly payments, project feasibility, and overall costs; as well as instant live mortgage rate integration with over 5,000 unique mortgage loan programs

Accurate cost estimates are essential for success in construction and real estate investment.

Builders and investors can explore financing solutions tailored to various projects, including traditional construction loans, fix-and-flip loans, and one-time-close construction loans. The construction loan calculator offers precise insights into interest payments, loan terms, and project-specific financial requirements, streamlining the decision-making process for those entering the dynamic construction market.

Key Features of the Construction Loan Calculator:

Detailed Loan Estimates: Provides breakdowns of interest-only payments and total loan costs based on user inputs such as loan amount and term.Versatile Financing Options: Supports planning for projects financed through fix-and-flip loans and one-time-close construction loans.Customizable Inputs: Allows users to calculate costs based on specific loan scenarios, empowering more informed financial planning.

“Accurate cost estimates are essential for success in construction and real estate investment,” says Nicholas Hiersche, President of The Mortgage Calculator. “This calculator helps users gain clarity on loan payments and funding requirements, aligning projects with financial goals.”

For prospective borrowers interested in learning more, The Mortgage Calculator provides in-depth resources on its construction loan calculator page, along with detailed guides to one-time-close construction loans and fix-and-flip loan solutions. Visitors can also explore over 5,000 additional mortgage loan programs and tools on The Mortgage Calculator homepage.

About The Mortgage Calculator

The Mortgage Calculator is a licensed Mortgage Lender (NMLS #2377459) that specializes in using technology to enable borrowers to access both Conventional and Non-QM mortgage loan programs with over 100 banks and partners. Using The Mortgage Calculator proprietary technology, borrowers can instantly price and quote thousands of mortgage loan programs in just a few clicks. Our team of over 500 licensed Mortgage Loan Originators can assist our customers with Conventional, FHA, VA and USDA mortgages as well as access thousands of mortgage programs using Alternative Income Documentation such as Bank Statement Mortgages, P&L Mortgages, Asset Based Mortgage Programs, No Ratio CDFI Loan Programs, DSCR Investor Mortgages, Commercial Mortgages, Fix and Flip Mortgages and thousands more! To apply for a mortgage please visit https://themortgagecalculator.com

Mortgage Calculator Company LLC

NMLS#: 2377459

2125 BISCAYNE BLVD SUITE 220

Miami, FL 33137

Media Contact

Kyle Hiersche, The Mortgage Calculator, 1 7867331993, INFO@THEMORTGAGECALCULATOR.COM, https://themortgagecalculator.com/

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SOURCE The Mortgage Calculator

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American Pipelining Supplies (APS) Expands Offerings as Authorized U.S. Sales, Training, and Support Provider for IMS Robotics

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5 hours ago

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November 16, 2024

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ANDERSON, S.C., Nov. 15, 2024 /PRNewswire/ — American Pipelining Supplies (APS), a prominent supplier of trenchless pipeline renewal and repair solutions, proudly announces a strategic partnership with IMS Robotics. This partnership makes APS the leading provider of sales, training, services, and after-sales support for IMS Robotics, in the United States. Through this collaboration, APS is poised to elevate the standard for trenchless repair by bringing IMS’s world-class robotic technology to professionals across the nation.

APS, known for its unwavering commitment to quality and innovation, will now serve as the central hub for IMS Robotics’ state-of-the-art robotic solutions, which are designed to enhance efficiency and precision in pipeline rehabilitation. As part of this new partnership, APS will offer hands-on training, expert consultation, and dedicated after-sales support to ensure clients have everything needed for successful project implementation and maintenance.

“With our new role as the U.S. sales, and support provider for IMS Robotics, we’re excited to bring this innovative technology directly to our clients and equip them with the resources to succeed,” said Jake Saltzman – CEO of American Pipelining Supplies. “IMS Robotics’ advanced systems perfectly align with our goal of providing comprehensive trenchless solutions that improve accuracy, safety, and operational ease. Our expanded offerings mean that our customers will have direct access to cutting-edge robotic tools with training and support at every step.”

APS will conduct expert-led training programs tailored to optimize the performance of IMS’s robotic systems in the field. Additionally, APS’s dedicated service and after-sales team will support pipeline professionals with maintenance, troubleshooting, and upgrades, ensuring smooth operation and maximizing the return on investment.

“Since 1992, IMS Robotics Group has been a pioneer in developing innovative and practical solutions in modern environmental technology. As a leading global manufacturer of specialized equipment for sewer cleaning and rehabilitation, we are proud to be recognized as market leaders in house connection and main sewer milling machines. When selecting a distributor and partner to represent our products, we take great care in choosing organizations that share our commitment to quality, customer service, and industry expertise,” says Steve Webster – Managing Director of IMS Robotics USA. “In an industry where quick and reliable responses to customer needs are critical, we are proud to announce our partnership with American Pipelining Supplies (APS). Jake and his team at APS have consistently demonstrated unparalleled knowledge, dedication, and a strong understanding of our industry. Their reputation for excellence and reliability makes them an ideal partner to represent the IMS Robotics product line in both sales and service. We are excited to collaborate with APS and look forward to a long and prosperous relationship, delivering world-class solutions to meet the evolving needs of our customers.”

Through this collaboration, APS and IMS Robotics are positioned to redefine the landscape of trenchless repair, combining cutting-edge technologies with hands-on, customer-focused support. With this APS and IMS Robotics partnership, pipeline renewal and repair professionals can expect an unprecedented level of access to tools and expertise that drive efficiency and success in every project.

About American Pipelining Supplies:
Based in South Carolina, American Pipelining Supplies is a leader in the pipelining supply industry, delivering high-quality trenchless repair and pipe renewal solutions and now specializing in robotic technologies, sales, training, and support. Learn more about APS.

About IMS Robotics:
IMS Robotics is an internationally recognized innovator in robotic systems for pipeline rehabilitation, delivering robust and adaptable robotic solutions that are designed to maximize efficiency and precision in the pipeline renewal industry. Learn more about IMS.

Media Team
Public Relations
BRANDefenders Media
media@brandefenders.com

This release was issued through WebWire®. For more information, visit http://www.webwire.com.

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SOURCE American Pipelining Supplies

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Learnologyworld Launches “Pay Later” Option and Expands Online Courses

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5 hours ago

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November 16, 2024

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This move will help Learnologyworld remove financial barriers to IT certification and skill development and provide immediate access to materials with payments deferred.

LOS ANGELES, Nov. 15, 2024 /PRNewswire/ — Learnologyworld, a leading provider of affordable certification training, announces the launch of its “Pay Later” payment option. The company has also expanded its range of online courses to meet the growing demand for IT certifications. The “Pay Later” option offers students the flexibility to receive training materials immediately and pay after two days via PayPal. This ensures that learners can advance their careers even when they don’t have immediate access to funds. The goal is to provide an essential support system for learners facing financial barriers, particularly in today’s uncertain economic climate.

As job requirements in technology become more strict, IT certifications have become a vital asset to the workforce. Studies show that certified IT professionals earn, on average, 30 percent more than their non-certified peers. Certifications serve as an industry standard, providing proof of expertise to potential employers, particularly for individuals without formal degrees.

In addition, the online learning industry is projected to grow by over nine percent year over year. This flexibility and accessibility of digital platforms have made professional development attainable for individuals balancing commitments to work, family, and study. Learnologyworld’s online courses for the aforementioned IT certifications help meet those needs through a self-paced, flexible approach to certification preparation. The courses cover programming, network management, cybersecurity, and much more.

“Certifications aren’t something you just add onto your resume. They’re essential credentials for people who want to establish or advance their careers in IT,” said Manuel End, co-founder and CEO of Learnologyworld. “Our ‘Pay Later’ option helps make sure that anyone with the drive to learn can access quality education.”

Emma Müller, chief technology officer at Learnology, added, “We’re constantly looking for ways to make learning more affordable and accessible. Online learning has become one of the top ways for job seekers and full-time employees to work around their busy schedules, and our new courses will help make the most in-demand skills more accessible to those individuals.”

Learnologyworld also offers interactive study guides and personalized exam vouchers for certifications offered by renowned brands like CompTIA, LPI, CWNP, Python Institute and ISQTB. The vouchers allow students to purchase a code online and then redeem the code at an authorized testing center to take a certification test, simplifying the process of paying for tests and identifying legitimate testing centers.

About Learnologyworld

Learnologyworld is an educational platform dedicated to affordable and accessible IT certification training. Through an array of online courses, study guides, and practice exams, Learnologyworld helps aspiring IT professionals achieve their career goals. The company’s focus on flexibility and affordability has made it a trusted partner for learners around the world.

Press Contact:

Bella Rose
7402177670
https://www.learnologyworld.net/

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SOURCE Learnologyworld

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