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Veggiecraft Raises the Bar with its New and Improved Formula and Packaging, Offering More Innovative and Appetizing Options for Consumers at Shelf

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Veggie-based pasta brand, Veggiecraft incorporates new manufacturing process to launch eight revitalized products featuring improved recipes and contemporary packaging

SANDPOINT, Idaho, July 10, 2024 /PRNewswire/ — Veggiecraft, known for its dynamic lineup of veggie-based pastas, announced the nationwide relaunch of its improved formula and new packaging to introduce more consumers to its offerings. The updates include a completely refined recipe and a modern packaging design for all its items including Veggiecraft Cauliflower Rotini, Veggiecraft Zucchini Penne, and Veggiecraft Sweet Potato Spaghetti. The new formula now features a classic, neutral flavor and a sturdier al dente consistency that holds its shape.

Since its founding, Veggiecraft’s three-ingredient pastas have stood out in the plant-based pasta scene by providing an easy way to eat veggies. Each serving contains one-third of your daily recommended vegetables. To inform the relaunch, Veggiecraft relied heavily on consumer feedback to keep the key attributes brand fans love—veggies in every bite, gluten-free, and a good source of protein and fiber—while enhancing the taste and texture to closely resemble traditional pasta.

“People have this perception that veggie-based pasta isn’t as tasty as traditional pasta, but choosing a gluten-free pasta option shouldn’t mean missing out on flavor and texture,” said Caroline Creasey, Veggiecraft Brand Manager. “With our new Veggiecraft pasta line-up, everyone can enjoy their veggies while still savoring every bite.”

The product line includes eight new and improved, vegetable-based pasta options spanning a growing assortment of trendy pasta shapes and three original flavors including: Veggiecraft Cauliflower Rotini, Veggiecraft Cauliflower Penne, Veggiecraft Cauliflower Spaghetti, Veggiecraft Cauliflower Elbows, Veggiecraft Zucchini Penne, Veggiecraft Zucchini Spaghetti, Veggiecraft Sweet Potato Penne, and Veggiecraft Sweet Potato Spaghetti.

These veggie-based pastas offer the perfect simple recipe swap and mealtime solution that parents, or anyone, can rely on to sneak a few extra veggies into their home meals and family dinners.

The Veggiecraft lineup is now available nationally in the pasta aisle at major retailers including Kroger, Food Lion, Publix and Winco, as well as on Amazon, for a suggested retail price of $3.49$4.99. Veggiecraft is owned by Litehouse Inc., a leading consumer packaged foods company that’s been around for over 60 years. For more information, visit https://veggiecraft.com/ or find Veggiecraft in a store near you at https://veggiecraft.com/where-to-buy/.

About Veggiecraft:

Veggiecraft empowers consumers to feel good about the pastas they eat knowing there are veggies in every bite. With Veggiecraft pastas, turn mealtimes into a win-win with products that are delicious and nutritious. Made with just three ingredients, Veggiecraft pastas meet a variety of dietary needs (including gluten-free, dairy-free, and kosher) and provide one-third of your daily recommended veggies per serving. Veggiecraft is part of the Litehouse, Inc. family of brands, with products available at major retailers across the United States. As a 100% employee-owned brand, we care deeply about the quality of our products and the satisfaction of our customers and consumers. For more information, visit www.veggiecraft.com or check out our Instagram page, https://www.instagram.com/eatveggiecraft/.

About Litehouse, Inc. 

Litehouse, Inc. started in the Hope, Idaho restaurant of the Hawkins family over 60 years ago. Since then, it has become a leader in refrigerated salad dressings, dips, sauces, cheese, and other innovative consumer packaged goods, manufacturing these delicious products at its five U.S. facilities based in Idaho, Michigan, Utah, and Virginia. The diverse portfolio of Litehouse, Inc. brands includes Litehouse, Veggiecraft, Organicville, and Sky Valley, as well as various licensed products with California Pizza Kitchen, Flavortown Sauces, and Health Nut Dressings. Products are available through general retail, e-commerce, foodservice, deli, member stores, and value-added goods, including meal and salad kits. Litehouse is proud to be 100% employee-owned, and each one of the employee-owners delivers on high standards of quality and innovation. For more information, visit www.litehousefoods.com.

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SOURCE Veggiecraft

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Ceva Embedded AI NPUs Gain Traction in AIoT and MCU Markets, with Multiple Customer Wins and Enhanced AI Software Studio

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Award-winning Ceva-NeuPro-Nano 32 and 64 MAC NPUs deliver unparalleled performance for embedded AI workloads, supported by Ceva-NeuPro Studio for end-to-end AI application development and deployment

LAS VEGAS, Jan. 7, 2025 /PRNewswire/ — CES 2025 – Ceva, Inc. (NASDAQ: CEVA), the leading licensor of silicon and software IP that enables Smart Edge devices to connect, sense and infer data more reliably and efficiently, today announced that its award-winning Ceva-NeuPro-Nano Embedded AI NPUs have gained significant traction in the AIoT and MCU markets, with multiple customer wins and an enhanced development studio that covers the full software design cycle for AI and embedded applications.

The Ceva-NeuPro-Nano 32 and 64 MAC NPUs (NPN32 and NPN64, respectively), offer a unique combination of power, performance and cost efficiencies needed for semiconductor companies and OEMs to deploy embedded AI models on their SoCs. The NPUs are uniquely an all-in-one solution that can be used for feature extraction, neural network compute, DSP workloads and control code execution and thus provide outstanding performance for associated voice, vision and sensing workloads. The Ceva-NeuPro-Nano NPUs are exceptional processors as well as highlighted by their Coremark/MHz score of 6.0.

Following the introduction of Ceva-NeuPro-Nano, Ceva has achieved several significant milestones that enhance the development experience and ecosystem for its customers and users, most notably:

The release of Ceva-NeuPro Studio as an IDE integrated solution, enabling customers to develop, optimize, deploy, and evaluate AI applications on Ceva-NeuPro-Nano. Key features include:Industry-standard Eclipse-based IDESupport for multiple open-source AI frameworksInference code generation and executionSimulation, emulation and debuggingAccess to Ceva’s Model Zoo for rapid benchmarkingAPIs to enabled smooth integration of each component into semiconductor company SDKsSeamless integration of Ceva-NeuPro Studio with Edge Impulse Studio, enabling customers to:Easily evaluate AI models on Ceva-NeuPro-Nano before silicon availabilityDeploy and retrain models for use on Ceva-NeuPro-Nano using NVIDIA TAO ToolkitStreamline development with a unified workflowAccelerate time-to-market with rapid prototyping and testingWinner of two prestigious industry awards:Best IP/ Processor of the Year 2024 award at the EE Awards Asia event2024 IoT Edge Computing Excellence Award

Chad Lucien, vice president and general manager of the sensor and audio business unit at Ceva, commented:

“The rapid adoption of our Ceva-NeuPro-Nano Embedded AI NPUs is a testament to our team’s dedication to pushing the boundaries of embedded AI. MCU and AIoT semiconductor companies have praised the Ceva-NeuPro-Nano’s efficiency as an NPU and its ability to simultaneously handle the demands of neural network compute, feature extraction and processing complex DSP workloads all in a self-contained architecture. Our latest customer wins and enhanced Ceva-NeuPro Studio demonstrate our commitment to delivering innovative solutions that empower our customers to create intelligent, efficient, and scalable edge AI applications.”

Live demos of the Ceva-NeuPro-Nano NPU running embedded AI applications and Edge Impulse Studio will be shown at Ceva’s booth during CES 2025, located in the Venetian Ballroom – Bassano 2709.

About Ceva, Inc.
At Ceva, we are passionate about bringing new levels of innovation to the smart edge. Our wireless communications, sensing and Edge AI technologies are at the heart of some of today’s most advanced smart edge products. From wireless connectivity IPs (Bluetooth, Wi-Fi, UWB and 5G platform IP), to scalable Edge AI NPU IPs and sensor fusion solutions, we have the broadest portfolio of IP to connect, sense and infer data more reliably and efficiently. We deliver differentiated solutions that combine outstanding performance at ultra-low power within a very small silicon footprint. Our goal is simple – to deliver the silicon and software IP to enable a smarter, safer, and more interconnected world. This philosophy is in practice today, with Ceva powering more than 18 billion of the world’s most innovative smart edge products from AI-infused smartwatches, IoT devices and wearables to autonomous vehicles and 5G mobile networks.

Our headquarters are in Rockville, Maryland with a global customer base supported by operations worldwide. Our employees are among the leading experts in their areas of specialty, consistently solving the most complex design challenges, enabling our customers to bring innovative smart edge products to market.

Ceva: Powering the Smart Edge™

Visit us at www.ceva-ip.com and follow us on LinkedIn, X, YouTube, Facebook, and Instagram.

Logo: https://mma.prnewswire.com/media/74483/ceva__inc__logo.jpg

 

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SOURCE Ceva, Inc.

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Mashura Announces $300M Strategic Partnership with Warburg Pincus

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Partnership to fuel growth, innovation and expand client reach in veterinary and dental markets

SCOTTSDALE, Ariz., Jan. 7, 2025 /PRNewswire/ — Mashura, a leading inventory intelligence platform in healthcare, today announced a $300 million strategic partnership with a newly formed financing vehicle sponsored by Warburg Pincus, the pioneer of private equity growth investing. Mashura will focus on expanding its customer base across the U.S. and globally, innovating key solutions and increasing integration partnerships.

Mashura, a global leader in inventory intelligence solutions, provides cutting-edge smart cabinet technology to veterinary and dental clinics, which drives hard dollar cost savings by streamlining operations, improving inventory management and ensuring seamless compliance with DEA and state regulatory audits. Operating through two specialized brands, CUBEX, serving the veterinary industry, and Zimbis, catering to the dental sector, Mashura delivers tailored solutions designed to meet the unique needs of each market. The company’s software platform offers real-time reporting and intuitive analytics, empowering customers to prioritize operational demands and optimize inventory supply. By reducing medication costs and improving efficiency, Mashura supports clinics in driving positive EBITDA. With installations in over 16 countries worldwide, Mashura’s solutions are transforming how healthcare providers manage their inventory and improve patient outcomes.

“One of my core focuses is to foster a culture at Mashura that emphasizes serving one another, developing innovative solutions, and creating programs that enhance healthcare for both people and their pets. Through our best-in-class solutions, we help healthcare companies maximize profitability, control inventory, and optimize workflow efficiencies, thereby increasing safety and mitigating risk,” said Anton Visser, CEO, Mashura. “This partnership unlocks an exciting new opportunity for Mashura, allowing us to innovate, expand and drive continued success. The support from Warburg Pincus is invaluable and we look forward to leveraging their decades-long experience in healthcare and financing strategies.”

“Mashura is a valued part of the vet and dental markets with their innovative storage cabinets, helping clients with increased billing capture, reduced inventory, consolidated analytics, automated suggested ordering and regulatory audits – all important services for healthcare providers,” said José Arredondo, Principal, Warburg Pincus. “We are excited to partner with Anton and the CUBEX and Zimbis teams on this next phase of growth, expanding the reach and services for the company to benefit customers as the demand for automation solutions continues to accelerate,” added Jordan Jones, Principal, Warburg Pincus.

The equity for the transaction is being provided by Warburg Pincus Capital Solutions Founders Fund (“WPCS FF”), which closed in September 2024 with over $4 billion in commitments. Mitsubishi Corporation remains a strategic partner to Mashura.

About Mashura

Mashura is a leading provider of innovative health care automation and cloud-based business intelligence solutions that enable veterinary and dental facilities to improve medication care, cost and patient outcomes, while at the same time increasing regulatory compliance. Mashura is headquartered in Scottsdale, Arizona, home to its corporate office and distribution center. More information can be found at www.mashura.com.

About Warburg Pincus

Warburg Pincus LLC is the pioneer of private equity global growth investing. A private partnership since 1966, the firm has the flexibility and experience to focus on helping investors and management teams achieve enduring success across market cycles. Today, the firm has more than $86 billion in assets under management, and more than 230 companies in their active portfolio, diversified across stages, sectors, and geographies. Warburg Pincus has invested in more than 1,000 companies across its private equity, real estate, and capital solutions strategies.

Warburg Pincus funds have invested over $18 billion in more than 180 innovative healthcare companies around the world, including Summit Health/CityMD, Modernizing Medicine, Ensemble Healthcare Partners, and Bausch + Lomb. The firm also has a successful track record of investing in capital solutions related transactions historically. The Warburg Pincus Capital Solutions Founders Fund consists of investments that include DriveCentric, Excelitas, MB2, MIAX, Nord Security, Service Compression, and United Trust Bank.

The firm is headquartered in New York with offices in Amsterdam, Beijing, Berlin, Hong Kong, Houston, London, Luxembourg, Mumbai, Mauritius, San Francisco, São Paulo, Shanghai, and Singapore. For more information, please visit www.warburgpincus.com or follow us on LinkedIn.

Contact

Warburg Pincus
Sarah Bloom, Associate Director, Communications
Sarah.bloom@warburgpincus.com

Mashura
Neels Visser, Director of Marketing
nvisser@mashura.com

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SOURCE Mashura

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Mail Metrics secures MML backing and expands UK Presence with Strategic Acquisition of Adare SEC

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Acquisition positions Mail Metrics as a major player in the UK market, growing the business to 600 employees and £175m/€210m combined revenue

DUBLIN, Jan. 7, 2025 /PRNewswire/ — Mail Metrics, a rapidly growing customer communications technology provider serving financial and regulated industries, has announced its acquisition of Adare SEC, a UK-based leader in multi-channel communication management. This strategic move accelerates Mail Metrics’ expansion into the UK market while solidifying its reputation as a trusted provider of digital and printed communication solutions.

Mail Metrics has achieved remarkable growth in recent years, with revenue growing from €1 million in 2019 to a projected £175/€210 million proforma in 2024. The acquisition of Adare SEC, which operates from sites in Huddersfield, Leicester, and Glasgow, increases Mail Metrics’ workforce from 150 to 600 employees, and marks the company’s fourth acquisition in four years.

As part of the deal, MML Growth Capital Partners Ireland has invested a substantial amount in Mail Metrics for a minority stake.  The deal is also backed by Bank of Ireland and AIB.

Mail Metrics’ solution enables large enterprises in highly regulated industries to digitally transform their customer communication and engagement processes while ensuring compliance with increasingly stringent financial and data protection regulations. This aligns with Adare SEC’s expertise in delivering integrated physical and digital communication management solutions for clients in similarly regulated markets, including the public sector.

Nick Keegan, Group CEO UK & Ireland, Mail Metrics, said:

“This is a landmark day for Mail Metrics as we welcome Adare SEC into our group. Tony Strong and his team have built an exceptional business with a stellar reputation in the market. This acquisition is a natural step in our scaling journey, combining our strengths to deliver innovative and compliant communication solutions for our growing client base across the UK and Ireland.”

“I would like to extend my gratitude to our financial backers who have made this deal possible. MML Ireland, our new private equity partner, and our banking partners at Bank of Ireland and AIB have provided invaluable support throughout the process. Their collective confidence in our vision and commitment to this acquisition has been instrumental in bringing us to this successful outcome.”

“Additionally, I would like to thank Clearwater, our corporate finance advisors, for their advice, and unwavering support throughout the entire process.”

Chris Walsh Investment Director at MML Ireland said:

“MML is delighted to back Nick and his team in this landmark acquisition.  Mail Metrics has built a brilliant, customer-focused business underpinned by its own technology.  The deal brings together two of the leading providers of critical customer communications in the UK and Ireland and we look forward to working with the combined Mail Metrics and Adare SEC team to bring out the best of both businesses and to support them on their continued growth journey.”

Tony Strong, CEO of Adare SEC, commented:

“This is a fantastic next chapter for the business and I greatly look forward to working with Nick and the team to ensure a seamless transition. These are exciting times, and the future looks extremely bright. I want to echo Nick by also thanking our advisory teams EY and Pinsent Masons who have been invaluable during this process”

Adare SEC’s former Chairman, Peter De Haan, who has owned the company since 2000, will be retiring following the sale. He remarked: 

“We are immensely proud of all we have achieved under the Adare SEC banner, and we knew that the sale of the company had to be to a business with the same expertise, ambition and deep respect for the industry. Mail Metrics is a perfect fit, and the growth to date of the business showcases the talent of Nick and the team. I want to thank Tony Strong and all Adare SEC colleagues across our Huddersfield, Leicester and Glasgow sites for their incredible work in driving the company forward, and I wish the new venture every success.”

The acquisition builds on Mail Metrics’ proven track record of strategic growth, following its previous acquisitions of Persona (Ireland) and Forth Communications (UK) in 2021, and Dafil (Ireland) in 2023.

For more information, visit www.mailmetrics.com

Photo: https://mma.prnewswire.com/media/2592449/NickKeegan_GroupCEO_MailMetrics.jpg

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