Over 1 in 4 small businesses globally are run on social media, GoDaddy research finds

ISLAMABAD, April 10, 2025 /PRNewswire/ — How a small business presents and sells its offerings can be the difference between success and failure. GoDaddy has launched Show in Bio to help small businesses increase sales and stand out on social media.

This affordable tool offers flexibility for small business owners not yet ready to build a website, enabling them to showcase their products or services on social media channels, including Instagram, TikTok, Facebook, X, Pinterest and LinkedIn, and interact with customers through channels like WhatsApp to close sales. Using artificial intelligence (AI) to quickly draft product information, such as name, description, and price, and create a personalized one-page sales catalogue in minutes, no technical skills are required to use the tool.

Entrepreneurs who run their business on social media are more confident using AI
Research from GoDaddy’s 2025 Global Entrepreneurship Survey found over one in four (28%) of small business owners globally primarily run their business on social media. This shift in small business ownership to social-first entrepreneurs heightens the importance of how a small business sells online.

GoDaddy’s research has found these social-first entrepreneurs are younger, more optimistic about business performance and more confident in their ability to leverage AI for their business. This trend reveals not only the growth potential of social-first businesses, but also how technology – specifically AI – is a key enabler to innovate, scale and thrive.

Start a business on social media with low spend and without the need to build a website
Show in Bio allows entrepreneurs to start a business quickly with low spend, even validating a business idea before launching it. While perfect for small business owners who may not have yet built a website, the tool also supports domain integration, allowing those with an established online presence to use their own domain for a seamless branded experience.

Key features and benefits include:

Centralize Your Links – Put all your important content in one shareable link.Drive Engagement – Drive traffic to key offers and updates instantly by sharing your link in bio on social channels.Showcase Products – Create a captivating catalogue with images and videos directly on your page.Domain Integration – Use your own domain for a seamless and branded experience.Save Time with AI – Generate quality product information and profile bios fast, no tech skills required.

“We’re supporting entrepreneurs to start their online business wherever it makes the most sense for them – including on social media,” said Selina Bieber, Vice President of International Markets at GoDaddy. “The rise of social media in the last 20-plus years has captured a significant share of internet activity, but it hasn’t diminished the need for businesses to have their own brand and their own identity.

“Show in Bio is an enhanced link in bio solution built to support small businesses run on social media, directly addressing challenges such as driving traffic, lack of technical skills and setting up a website while simplifying social selling.”

About GoDaddy
GoDaddy helps millions of entrepreneurs globally start and scale their businesses. People come to GoDaddy to name their idea, build a website and logo, sell their products and services, and accept payments. GoDaddy Airo®, the company’s AI-powered experience, makes growing a small business faster and easier by helping them to get their idea online in minutes, drive traffic and boost sales. GoDaddy’s expert guides are available 24/7 to provide assistance. To learn more about the company, visit www.GoDaddy.com.

Logo – https://mma.prnewswire.com/media/2363619/5046426/GoDaddy_Logo.jpg

View original content:https://www.prnewswire.co.uk/news-releases/transform-your-social-media-profile-into-a-sales-catalog-with-godaddys-show-in-bio-tool-302424529.html

GUANGZHOU, China, April 10, 2025 /PRNewswire/ — TopOn Mediation has officially passed the IAB Tech Lab Open Measurement Software Development Kit (OM SDK) compliance certification, becoming an ad mediation platform enabling full-scenario standardized measurement of mobile advertising.

This certification signifies TopOn’s comprehensive technical ecosystem, establishing a transparent and trustworthy ad value assessment system for developers and advertisers. 

Why Does IAB Tech Lab OM SDK Certification Matter?

Developed by IAB Tech Lab, the OM SDK aims to simplify third-party ad performance data collection and analysis through unified technical standards, covering core metrics such as viewability and fraud prevention. By achieving OM SDK certification, it reinforces TopOn’s commitment to providing accurate measurement and is aligned with OM SDK core value propositions which includes: 

1.Data Authority

Strict adherence to MRC (Media Rating Council) standards, eliminating data discrepancies in third-party measurement tools (IAB Tech Lab verified data), ensuring authentic verification of critical metrics like ad impressions and viewability.

2.Technical Universality

Full compatibility with iOS, Android, CTV, and other platforms, achieving unified cross-platform measurement standards.

3.Commercial Trustworthiness

Automatic compatibility with global leaders like IAS DoubleVerify, and most other measurement vendors.

Core Value of TopOn’s OM SDK Certification

For Publishers: 

1.Enhanced Operational Efficiency: Streamlined integration and maintenance with a single-SDK architecture. 

2.Optimized App Performance: Reduced crash rates caused by multi-SDK conflicts. 

3.Commercial Value Realization: Transparent ad inventory data standardization drives CTR uplift. 

For Advertisers: 

1.Data Accuracy: MRC-aligned standards eliminate third-party SDK data deviations. 

2.Smarter Decision-Making: Improved cross-platform data comparability for optimized budget allocation. 

3.Ecosystem Transparency: Higher ad inventory quality verification rates enhance traffic monetization potential. 

Advanced Features: 

Through our white-label mobile SDK (OM SDK-certified version), enable: 

1.User behavior event tracking 

2.First-party data compliance collection (with user consent) 

3.Customizable analytics modules 

Empowering Partners to Build a Thriving Monetization Ecosystem

TopOn serves over 15,000 global clients across 45,000+ apps, processing over 40 billion daily ad requests. With IAB Tech Lab OM SDK certification, we will deepen collaboration with global ad platforms to deliver more transparent and efficient monetization solutions for developers. 

All existing TopOn partners now automatically receive OM SDK upgrade support. New clients can apply for complimentary technical consultation—contact your TopOn account manager or visit [http://www.topon.com] to get started! 

About TopOn

TopOn is a global leading mobile ad mediation platform, specialized in providing ad monetization operations management and optimization services to achieve maximum ad revenue for mobile developers worldwide.

Contact:
Lawrence, lawrence@toponad.com 

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/topon-achieves-iab-tech-lab-open-measurement-sdk-om-sdk-certification-establishing-standardized-ad-measurement-302425319.html

SOURCE TopOn

BANGKOK, April 10, 2025 /PRNewswire/ — WePlay, a leading global social gaming platform, announced today that its special campaign for Thailand’s Songkran Festival (Water-Splashing Festival) has been prominently featured in the “Today” tab on the homepage of Apple’s App Store in Thailand. This milestone not only highlights WePlay’s cultural insights into Southeast Asia but also showcases its innovative interactive gameplay and user co-creation model, delivering a digital New Year celebration that bridges tradition and modernity for global players.

Songkran Theme Reimagined: WePlay’s Mascot “Wei Zai” Embraces Thai Aesthetics
To celebrate Thai New Year, WePlay launched the “Songkran Creative Campaign”, inviting users to integrate its mascot “Wei Zai” into traditional Thai-inspired designs. In the Draw & Guess game section, players can freely combine cultural elements such as Ganesha statues, lotus flowers, and floating lanterns, transforming digital creativity into a new medium of cultural expression. Participants may submit artwork for the “Best Design Award,” with winning entries showcased in the WePlay community. Exclusive perks like recharge rebates and discounted treasure chests further enhance the festive experience.

Apple’s Editorial Recognition: Celebrating Innovation
Apple’s editorial team highlighted the campaign:
“Showcase your Songkran creativity on WePlay! The platform masterfully translates the festival’s spirit into an interactive experience, striking a balance between technological innovation and cultural tradition. This seamless fusion of heritage and digital reinvention exemplifies the standout content we champion.”

WePlay’s Success Formula: Where Tradition Meets Innovation
As a next-gen social entertainment hub, WePlay integrates gaming, social features, and multimedia content through its mission to “make the world more vibrant via interaction.” For Songkran, the platform merged the festival’s joyous ethos with cutting-edge technology, enabling global users to engage with Thai culture. WePlay’s success lies in its relentless refinement of character design, art style, and interactive mechanics, fostering a loyal community.

Future Vision: Expanding Global Social Impact
The App Store feature marks a strategic milestone in WePlay’s global expansion. Moving forward, the platform plans to deepen collaborations centered on regional cultural elements while exploring diverse social scenarios. WePlay aims to redefine interactive entertainment and co-create a dynamic era of game-driven social connectivity.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/weplay-featured-on-thailand-app-stores-today-tab-creating-a-songkran-themed-gaming-extravaganza-302425359.html

SOURCE WePlay