Technology

Feldspar to Build World’s First Sensor-Enabled Running Track To Boost Athlete Performance And Transform Live Sports Experiences

Published

3 months ago

July 8, 2024

For the first time, integrated sensing technologies will capture athletes’ footsteps directly on the track, transforming performance analysis through real-time data.Through patent-pending technologies, the performance running track will enable athletes to achieve faster running speeds, beyond what is currently possible.Paving the way to new visually captivating experiences for live sports fans, the track is the first of its kind to offer historically hard-to-reach insights and real-time analytics.AI-driven data analytics tool to help transform coaching, allowing athletes to train and compete more effectively, identify risk areas of potential injuries.

LONDON, July 8, 2024 /PRNewswire/ — Feldspar Limited [“Feldspar”], the UK-based technology company, today announced that it is building the world’s first sensor-enabled performance running track, poised to redefine athletic performance and live sports entertainment. This pioneering innovation represents the first major technological advancement in track and field running in nearly 60 years, laying the foundation for an unparalleled new immersive experience in live sports.

For the first time, Feldspar’s performance running track will incorporate advanced sensors in addition to camera-based methods to directly measure the movement of athletes through their footsteps and stride to capture data in real-time, bringing new levels of precision in analysing running performance.

Feldspar’s next-generation modular sports flooring and tracking software solution will integrate patent-pending technologies and state-of-the-art materials into the track design, enabling a novel and unprecedented way of energy return and conversion*. This performance innovation will allow athletes to achieve a faster running speed compared to what is currently possible today and push the boundaries of human performance.

Offering complex and historically hard-to-access data, such as stride length, acceleration rate and max velocity in real-time, this technology has the potential to revolutionise the spectator experience at live sports events as well as to attract new enthusiasts who value innovative, visually captivating, and tech-driven premier sports entertainment.

To further enhance performance, Feldspar will also integrate an AI-powered data analytics tool and sports tracking software intended to redefine professional coaching and optimise training for athletes. This includes adjusting competition strategy before, during and after races, and identifying potential areas of injuries based on granular individual data and in-depth athlete profiles.

Alvina Chen, Founder and CEO of Feldspar said, “While we have seen a high level of innovation in running shoes, apparel, and training methods in recent years, it’s incredible that the modern synthetic running track itself has remained largely unchanged since the 1968 Summer Olympics.”

Chen continued, “There is a huge opportunity in revolutionising this sport. By digitising the running track Feldspar is not only providing new avenues for athletes’ development and pushing the boundaries of human performance but also moving athletics towards a new era of exhilarating, high-energy live international events, similar to what we see in other sports, like football and motorsports.”

Chen added, “Our ambition with our next generation running track is to set a new benchmark for athlete performance and fan engagement for future world competitions, including the Olympic Games, and beyond.”

Feldspar is working with the UK’s top engineers, industrial designers, and data scientists to develop the high-performance, premium running track prototype, with real-time testing set to begin later this year. Production of the flooring solution is expected to begin in 2025.

Founded by former professional track runner Alvina Chen, the inspiration to reinvent the running track struck during her international racing career.

The company has secured initial backing from Hong Kong-based investors which will be used to develop the high-performance running track prototype.

Follow Feldspar to receive the latest news on the product and the what’s next.

* Feldspar’s performance flooring is intended to be able to convert significantly more of a runner’s energy from vertical to horizontal, which enables a faster running speed. It also has the potential to provide substantially higher energy return, compared to other commercially available sports flooring used in premier athletic competitions today. This is based on Feldspar’s modelling.

About Feldspar
Feldspar is a technology company with a vision to transform athletics with the world’s first integrated smart flooring system. Engineered to boost the performance of athletes and elevate fan engagement at global sports events, the innovative solution seamlessly integrates cutting-edge flooring and sensor technology into the modular track, setting a new standard in the industry. For more information, visit www.feldsparsport.com.

Media contact: press@feldsparsport.com

Video – https://www.youtube.com/embed/g7vXILBxCZ4?autoplay=0

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SOURCE Feldspar Limited

Technology

PEAC Institute Launches “24 Hour Pause for Peace: A Global Concert”

Published

18 mins ago

September 21, 2024

24 Hour Pause for Peace Will Be the Largest Peace Initiative Ever Worldwide, Unifying 96 Countries on Six Continents Through Music

MONTCLAIR, N.J., Sept. 21, 2024 /PRNewswire-PRWeb/ — On this International Day of Peace, PEAC Institute, part of the 2017 Nobel Peace Prize winning team, has launched “24 Hour Pause for Peace: A Global Concert,” the largest peace initiative ever organized worldwide through music.

“Now, we need companies, government entities, other nonprofits and donors who care about our cause for peace to join us in lifting up the biggest event of this generation.”

On October 4, 2025, this ground-breaking program will activate a massive network of youth ensembles that spans 96 countries and territories across six continents and host two 24-hour commercial festivals featuring some of the biggest acts in music and entertainment. This extraordinary day-long event will be live-streamed globally, allowing millions to participate simultaneously.

“It has been 40 years since Live Aid and We Are the World historically unified and changed the world through music,” said Rebecca Irby, president and CEO of PEAC Institute. “With our planet riddled with post-pandemic fatigue, climate chaos, unsettling wars and more, we believe it is time to create a new trajectory for humanity by inviting everyone around the globe to a 24 hour pause for peace to enjoy the sounds of music and feel the transformative power of human connection,” Irby explained.

Additionally, 24 Hour Pause for Peace plans to amass more than 100 million ambassadors to sign an appeal to the United Nations calling for a 24 hour ceasefire during the children’s concerts and commercial music events. All countries are welcome to participate with no exceptions. One of Pause for Peace’s core beliefs is everyone has the right to be equally respected and heard, particularly in collectively calling for peace.

“Achieving this ambitious global endeavor requires the support and participation from the most impactful brands, organizations, and influential leaders, artists and celebrities,” said Jennifer McKenna, 24 Hour Pause for Peace CEO.

Pause for Peace is a $165 million global initiative. Currently, it is in its first phase of raising seed capital through consumer brand-aligned sponsorships and private donors. Funding for the program is tax-deductible through PEAC’s 501(c)(3) status.

“We have assembled an exceptional executive team of change agents in entertainment, production, consumer marketing, charitable development and global security to make this extraordinary, worldwide peace event happen.” McKenna added. “Now, we need companies, government entities, other nonprofits and donors who care about our cause for peace to join us in lifting up the biggest event of this generation.” To become involved in 24 Hour Pause for Peace: A Global Concert as a sponsor, partner or donor, sign up to be an Ambassador, or for more information, go to www.24hourpauseforpeace.org.

About PEAC Institute

PEAC Institute is a 501(c)(3) nonprofit organization based in the United States. PEAC stands for peace, education, art and communication. It was formed in 2016 through a campaign with partner organization, International Campaign to Abolish Nuclear Weapons (ICAN), which garnered a 2017 Nobel Peace Prize. PEAC now holds special consultative status with the Economic and Social Council of the United Nations and has a global presence working with countries and territories worldwide to reach the most marginalized youth through art and communication activities to help them explore and express. For more information on PEAC Institute, go to www.peacinstitute.org.

Media Contact

Chadwick Boyd, Pause for Peace, 1 4046060611, chadwick@24hourpauseforpeace.org, www.24hourpauseforpeace.org

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SOURCE Pause for Peace

Technology

Global Times: China opens 12 nuclear research facilities to global scientists

Published

1 hour ago

September 21, 2024

The involved facilities span areas such as basic nuclear research, isotope production, nuclear environment simulation, equipment testing, and radioactive waste treatment and disposal.

VIENNA, Sept. 21, 2024 /PRNewswire/ — China will open 12 nuclear research facilities and testing platforms to international scientists and institutions to enhance global cooperation, a senior Chinese official said here on Monday.

These include the China Advanced Research Reactor, the new-generation tokamak device Huanliu-3, and the Beishan Underground Research Laboratory, Liu Jing, vice chairman of the China Atomic Energy Authority (CAEA), said at a meeting on the sidelines of the International Atomic Energy Agency’s (IAEA) annual general conference.

The facilities span areas such as basic nuclear research, isotope production, nuclear environment simulation, equipment testing, and radioactive waste treatment and disposal.

Monday’s meeting, themed “Share for Development,” was organized by the CAEA to promote international cooperation in nuclear technology research and development, as China marks the 40th anniversary of its accession to the IAEA.

Yu Jianfeng, chairman of China National Nuclear Corporation, said at the event that the company aims to deepen cooperation with the IAEA and expand international collaboration. He expressed hope that opening China’s nuclear research facilities will contribute to advancing nuclear technology globally.

IAEA’s Deputy Director General Mikhail Chudakov commended China’s remarkable achievements in nuclear energy development and highlighted the long-standing, fruitful relationship between the IAEA and the CAEA.

Welcoming China’s decision to open up more of its nuclear research and development facilities, Chudakov said the move will further strengthen the agency’s technical capacity to support its member states.

On Monday evening, the CAEA and China’s permanent mission to the United Nations (UN) and other international organizations in Vienna jointly held a reception at the UN headquarters in Vienna to celebrate the 40th anniversary of China’s accession to the IAEA. More than 200 participants, including IAEA representatives and foreign envoys to Vienna, attended the event.

Li Song, China’s permanent representative to the UN and other international organizations in Vienna, said at the reception that China and the IAEA have expanded practical cooperation and jointly promoted the development of nuclear energy over the past 40 years.

China, he said, will continue to strengthen collaboration with the IAEA and its member states to address emerging challenges in international security, safeguard the global non-proliferation regime, and promote the use of nuclear energy and technology for the benefit of the Global South.

At the reception, Liu, Li and IAEA Director General Rafael Grossi jointly unveiled a bronze statue of Qian Sanqiang, a renowned Chinese nuclear physicist and one of the founders of China’s nuclear industry.

The statue, donated by China, will be permanently displayed at the IAEA headquarters, alongside sculptures of Polish-French physicist Marie Curie and other prominent figures who have made significant contributions to the peaceful use of nuclear energy.

Contact: xutianshu@globaltimes.com.cn

View original content:https://www.prnewswire.com/news-releases/global-times-china-opens-12-nuclear-research-facilities-to-global-scientists-302254830.html

SOURCE Global Times

Technology

The Ar-King of Spirits: Ed Arking’s Impact on the Liquor Industry

Published

2 hours ago

September 21, 2024

In the interest of providing luxury liquors in a convenient and stress-free format, Served Neat was born. When asked about his intentions for the company, Ed states, “My goal with Served Neat is to create a one-stop shop where customers can easily discover these rare gems.”

MOORESTOWN, N.J., Sept. 21, 2024 /PRNewswire-PRWeb/ — Served Neat is an emerging online platform with a curated selection of some of the world’s most popular luxury spirits. The website offers daily flash deals that highlight a variety of high-end international brands including Pappy Van Winkle, Buffalo Trace, Clase Azul, and more.

“While there are websites selling spirits, none have the decades of experience that we bring from WTSO. Served Neat will offer not only incredible bottles but also the best customer service in the industry.”

Ed and Joe Arking, the father-son team behind the concept of Served Neat, have decades of experience hand-selecting and supplying sought-after liquors. Ed Arking, CEO of New Jersey’s Roger Wilco, grew up in the world of wine and spirits and formed his own business aspirations.

“Growing up, I watched my father navigate and succeed in the ever-evolving wine and spirits industry,” Ed explains. “While I always aspired to create something similar, I knew I needed to wait for the right moment.” Ed has gone on to manage his own liquor store and lead projects for up-and-coming brands, such as the vodka-infused and non-carbonated Smooth Water.

As he evolved in his career, Ed discovered the perfect time to make his lifelong vision a reality. He recalls, “I noticed a gap in the market—especially for whiskey and tequila. These categories have surged in popularity, making it difficult for the everyday consumer to find those elusive sought-after allocated bottles.”

When it comes to Served Neat, quality and knowledge is key. Ed adds, “While there are websites selling spirits, none have the decades of experience that we bring from WTSO. Served Neat will offer not only incredible bottles but also the best customer service in the industry.”

Served Neat is the sister company to WTSO and The Wine Market, two online platforms dedicated to sourcing and distributing top-notch wines from every corner of the globe.

At The Wine Market, an online marketplace for the world’s most popular wine brands, convenience and quality are key. Each bottle in their curated collection is a testament to exceptional flavor and craftsmanship.

Since 2006, WTSO has enjoyed creating a unique wine experience and sharing it with new beginners and seasoned connoisseurs alike. Using an extensive network of wineries and wine makers, WTSO connects customers to thousands of brands from top wine appellations around the globe. The strong relationships they’ve formed within the wine world allow the business to deliver authentic and high-quality bottles to homes across the United States.

Wine and spirits lovers alike are invited to explore Served Neat, WTSO, and The Wine Market to find their next favorite bottle. Visit their websites to learn more about these one-of-a-kind online marketplaces!

Media Contact

Julie Blount, WTSO, 1 8669572795, marketing@wtso.com

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SOURCE WTSO