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Second-Generation Digital OLED Panels in the New Audi Q6 e-tron Enabled by Atala

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The new Q6 e-tron is the very first Audi model with second-generation digital OLEDs.

ROCHESTER, N.Y., July 2, 2024 /PRNewswire-PRWeb/ — OLEDWorks, the leading global manufacturer of automotive qualified organic light emitting diode (OLED) technology, announced today that it is the official supplier of the digital OLED rear lighting panels in the new Audi Q6 e-tron. The Q6 e-tron features second-generation digital OLED panels, produced under the Atala brand by OLEDWorks, which marks a tenfold expansion from six to 60 high-contrast segments per panel since the first generation.

State-of-the-art Atala OLED technology not only offers enhanced options for vehicle personalization, but also contributes to improved communication for the safety of all road users.

Audi Q6 e-tron drivers enjoy the freedom to individualize their cars with a choice of up to eight digital light signatures (depending on the equipment) for the rear digital OLED 2.0 lights. The six digital rear OLED panels in the Q6 e-tron have a total of 360 individually addressable, software-controlled segments that offer exceptional communication capability. The segments function to convey the liveliness and unique personality of the car, with a new image generated every ten milliseconds via Audi’s specially developed algorithm.

“The exciting launch of the first Audi model with second-generation OLED rear lights demonstrates the quality of Atala technology and the unwavering interest in dynamic, digital automotive lighting,” said OLEDWorks CEO David DeJoy. “Audi has been a dedicated ally throughout the evolution of Atala and the launching of the first-generation digital OLEDs in the Audi A8 and Q8. We champion their commitment to providing customers with premier personalization options and advanced safety communication lighting.”

Audi’s digital OLED 2.0 rear lights augment safety functionality and support Audi’s design for new communication methods suitable for vehicle-to-everything (V2X) applications. Audi’s proximity indication function is expanded in the Q6 e-tron with a communication light that is integrated with the digital OLED 2.0 rear lights. Relying on swarm data, the communication light is generated automatically, without the need for a special user activation. It has a distinct static rear light signature with integrated warning symbols to alert road users to accidents and other hazardous road situations. The digital rear OLED 2.0 lights also activate the communication light with warning symbols for hazard lights, emergency brake lights, emergency assist and emergency calls (eCall), rear-end collision alert signals (RECAS), and roadside assistance (bCall).

To further enhance safety, Audi designed the Q6 e-tron communication light to include a distinct signature that warns rear-approaching road users that occupants are planning to exit the vehicle. This adds an extra dimension to exit warning functionality that previously only informed occupants, but now extends to other motorists, pedestrians, and cyclists. The communication light also includes a recognizable light signature to indicate park assist status in automated parking mode, increasing safety by communicating when the car is safe to approach.

“The Audi Q6 e-tron offers truly unique aesthetics with the world’s first active digital light signature that combines our design of the light’s shape and its entire movement,” shared Dr. Werner Thomas, Project Manager OLED-Lighting at AUDI AG. “This new light design underlines the core identity of the Audi brand, and we are excited to usher in a new era of light design with the second generation of digital OLED technology in the Q6 e-tron.”

State-of-the-art Atala OLED technology not only offers enhanced options for vehicle personalization, but also contributes to improved communication for the safety of all road users. The Q6 e-tron is a shining example of Audi’s progressive leadership in lighting design—with aesthetics that not only tap into the power of emotion, but also expand the range of superior functional and safety features available to their customers.

About OLEDWorks

OLEDWorks is a global leader in the development and production of automotive qualified organic light emitting diode (OLED) technology. Its Atala product line offers the brightest, most reliable, and longest lasting automotive OLED lighting on the road today. Meticulously crafted to meet the needs of designers and engineers, Atala enables unparalleled design freedom with ultra-thin, flexible, and highly segmented OLED lighting. From the size and shape of segments and panels to dynamic display-like animations and symbology for superior communication, Atala can be customized to match any design vision. Elevate your brand and personalize the human experience with automotive OLED technology that seamlessly blends aesthetics with functionality.

Atala OLED lighting solutions combine American innovation and German engineering to meet and exceed automotive industry standards. Founded in 2010, OLEDWorks is headquartered in Rochester, NY, and has a prestigious manufacturing facility in Aachen, Germany. OLEDWorks’ state-of-the-art manufacturing facility is IATF 16949 and ISO 9001, 14001, 45001 certified with full traceability via a factory MES system.

To learn more about Atala OLED technology, visit http://www.atala.oledworks.com. Learn more about OLEDWorks, the company behind the technology, at http://www.oledworks.com.

About Audi

The Audi Group is one of the most successful manufacturers of automobiles and motorcycles in the premium and luxury segment. The brands Audi, Bentley, Lamborghini, and Ducati produce at 21 locations in 12 countries. Audi and its partners are present in more than 100 markets worldwide.

In 2023, the Audi Group delivered 1.9 million Audi vehicles, 13,560 Bentley vehicles, 10,112 Lamborghini vehicles, and 58,224 Ducati motorcycles to customers. In the 2023 fiscal year, Audi Group achieved a total revenue of €69.9 billion and an operating profit of €6.3 billion. Worldwide, an annual average of more than 87,000 people worked for the Audi Group in 2023, more than 53,000 of them at AUDI AG in Germany. With its attractive brands and numerous new models, the group is systematically pursuing its path toward becoming a provider of sustainable, fully networked premium mobility.

Media Contact

Rowyn Rose, OLEDWorks, 9715174823, rrose@oledworks.com, https://www.oledworks.com/

View original content to download multimedia:https://www.prweb.com/releases/second-generation-digital-oled-panels-in-the-new-audi-q6-e-tron-enabled-by-atala-302187609.html

SOURCE OLEDWorks

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Baseus Announces New Line of iPhone and Tech Accessories – Including Wireless Chargers, Security Cameras, Power Banks, and More

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As a company that designs products to be practical, reliable, and based on users, the new releases are curated to make everyday life easier and more efficient.

NEW YORK, Sept. 20, 2024 /PRNewswire/ — Baseus, a global leader in consumer electronics and mobile accessories, hosted an exclusive launch event in New York, introducing its latest innovations: the PicoGo series, Nomos series, and Security Camera series. These new offerings, including wireless chargers, headphones, and home security systems, are designed to meet the needs of the everyday consumer. Baseus CEO Shiyou He emphasized the company’s commitment to delivering practical, user-friendly tech solutions.

At the event, COO Jacky Fang outlined Baseus’s core values of “Practical, Reliable, Based on User,” He attributed the brand’s rapid growth to its strong product portfolio and brand recognition, highlighting significant progress in North America, including new partnerships and retail expansions. Vadim from Max Tech YouTube Channel shared how Baseus’s user-driven philosophy guided the development of several new products in the second half of the year. These launches further solidify Baseus’s mission to enhance users’ digital lives through innovative, practical solutions.

New Product Highlights Include:

Baseus PicoGo Series: Pocket Power, On the Go

Baseus PicoGo Fast Charger 45W – $29.99

The Baseus PicoGo 45W Fast Charger supports full-speed PD 3.0 charging for the iPhone 16, improving efficiency. It is 54.2% smaller, uses TÜV Rheinland-certified graphene technology for safer, cooler performance, and features a USB-C port for wide compatibility, ideal for travel.

Baseus PicoGo Power Bank 10000mAh 45W – $39.99

The Baseus PicoGo 45W Power Bank delivers 10,000mAh capacity and 45W fast charging, perfect for the latest iPhones. Its ultra-thin, 2-in-1 design supports wired and wireless charging, offering universal compatibility and a smart digital display for efficient power on the go.

Baseus PicoGo Magnetic Power Bank with Rotatable Stand 5000mAh 20W – $39.99

Get the best of both worlds with a Magnetic Power Bank that has both wireless and wired charging capabilities. This device boasts an impressive 5000mAh capacity and is Qi2-certified to provide ultra-fast 20W charging power.

Baseus Nomos Series: Power Combined, Simplicity Redefined

Nomos Qi2 5-in-1 140W Desktop Charger – $129.99

A 5-in-1 design featuring a smart digital display and intelligent power allocation. It’s the first desktop charger with Qi2 wireless charging and a retractable 100W USB-C cable, letting you charge up to 5 devices simultaneously while keeping your space clutter-free.

Baseus Nomos Qi2 8-in-1 Charging Station – $89.99

The Baseus Nomos Qi2 8-in-1 Slim Charging Station 67W (US) is the world’s thinnest at just 0.67 inches. It supports 67W fast wired and 15W Qi2 wireless charging for up to 8 devices, perfect for multi-device workspaces, travel, and saving space.

Baseus Nomos Qi2 3-in-1 Magnetic Power Bank – $69.99

The Baseus Nomos Qi2 3-in-1 Power Bank offers wired and wireless charging for up to three devices at once. With 10,000mAh capacity, it supports 45W fast wired and 15W Qi2 wireless charging. Compact and slim with a digital display, it’s perfect for travel and daily use.

Baseus Security Camera Series: This state-of-the-art solar-powered outdoor camera features sun-powered tracking and top-of-the-line alerts, dual camera modes, color night vision, and more.

Baseus Security S1 Pro Outdoor Dual Camera 3K 2-Cam Kit$449.99

The S1 Pro, winner of the Technology Innovation Awards 2024 by Future Publishing, keeps your camera charged for uninterrupted home surveillance, even without sunlight. Its 13,500mAh battery powers up to 270 days of use. The camera rotates up to 80°, harnessing solar energy for near-continuous power.

For security, the system features AES+RSA encryption (TÜV Rheinland Certified).

The Baseus H1 HomeStation includes 16GB of eMMC storage for up to three months of footage, with optional 16TB expansion via an external hard drive (sold separately).

These products are available for purchase in the US on Amazon, at Baseus.com, and at Target (select products). For more information and to review all the latest Baseus products, please visit: www.baseus.com

About Baseus

Founded in 2011, Baseus was born out of utmost care for users. The company embodies its slogan: Practical. Reliable. Based on User. With 300 million users and over 6 billion services, Baseus delivers 100 million products annually, combining quality and innovation to enhance user satisfaction.

Media Contact:

Baseus PR Team
Phone: +1 (213) 512-7063
Email: pr@baseus.com

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View original content:https://www.prnewswire.co.uk/news-releases/baseus-announces-new-line-of-iphone-and-tech-accessories—including-wireless-chargers-security-cameras-power-banks-and-more-302254046.html

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Creative by Nature: HUAWEI Launches GoPaint Worldwide Creating Activity 2024

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BARCELONA, Spain, Sept. 20, 2024 /PRNewswire/ — On September 19, HUAWEI officially launched the GoPaint Worldwide Creating Activity 2024 themed “Creative by Nature”. From the kickoff day to December 31, 2024, painting enthusiasts around the world can share their unique digital art works on HUAWEI Community platform.

With their HUAWEI MatePad tablets, designed to spark creativity, global consumers can bring the “Creation of Beauty” concept to life. The HUAWEI GoPaint Worldwide Creating Activity invites aspiring artists to unleash their inner creativity and continue to be inspired.

The new HUAWEI MatePad Pro 12.2-inch and HUAWEI MatePad 12 X come with powerful hardware and enhanced writing & painting experience when working with the most updated GoPaint App. The app’s professional brush engine, diverse canvas options, and FangTian Painting Engine 2.0 provide a seamless, authentic, and user-friendly creative experience.

The Activity is divided into five groups, with themes of Sci-Fi Art, Design & Fashion, Narrative Art, Cutting-edge Painting, and Digital Watercolor & Ink. Find out more in the the Official Website and get ready to paint on your HUAWEI MatePad[1]!

In the HUAWEI GoPaint Worldwide Creating Activity, you could win the chance to showcase your artwork worldwide and in app placements. You’ll also have the opportunity to share your creative journey in video interviews. For more details, please visit the official website: 
https://consumer.huawei.com/en/campaign/gopaint/

[1] MatePad tablets that support the GoPaint App are required, such as HUAWEI MatePad Pro 13.2, HUAWEI MatePad 11.5S, HUAWEI MatePad Pro 12.2, and HUAWEI MatePad 12 X.

Photo – https://mma.prnewswire.com/media/2510583/Creative_Nature_HUAWEI_Launches_GoPaint_Worldwide_Creating_Activity_2024.jpg
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View original content:https://www.prnewswire.co.uk/news-releases/creative-by-nature-huawei-launches-gopaint-worldwide-creating-activity-2024-302254112.html

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Info-Tech LIVE 2024 Day 3 Highlights: Key Insights on IT Leadership, Ethical AI, and the Future of IT

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Day 3 of Info-Tech LIVE 2024 delivered actionable insights on IT leadership, AI, and future IT trends, featuring thought leaders and experts from across the technology landscape.

TORONTO, Sept. 20, 2024 /PRNewswire/ – The third and final day of Info-Tech LIVE 2024 concluded with impactful sessions designed to equip IT leaders with strategies to navigate the exponentially changing technology landscape. Day 3 delivered valuable insights on critical topics such as ethical AI, leadership, and the evolving role of the CIO.

Key Highlights From Day 3 Featured Keynotes:

1. Adaptive IT Leadership: Leading at the Pace of Exponential Change
Speaker: Carlene McCubbin, AVP of Research Development at Info-Tech Research Group

Carlene McCubbin explored the critical importance of building strong IT leadership teams capable of navigating the rapidly evolving technology landscape. She emphasized the shift from a purely technical focus to a more balanced approach that includes people leadership and business acumen. McCubbin highlighted the findings from the 2024 Info-Tech and McLean & Company surveys, which revealed a growing gap in leadership skills within IT and underscored the urgent need for leadership development and prioritization.

Key Takeaways:

There is a significant disconnect between CxO expectations and IT department capabilities. While 50% of CxOs view IT as a driver of transformation, only 5% of IT departments are currently meeting this expectation.The top challenges for IT leaders include staffing shortages, skills gaps, and difficulties in meeting business demands, which can hinder IT’s ability to deliver value and adapt to changing business needs.Despite advancements in technology, 35% of IT employees’ time is still spent on administrative tasks, a figure that has remained unchanged over the past five years. The finding indicates a persistent inefficiency that could be addressed through better use of AI and automation.Many IT employees believe that efficiency can be improved, with 37% identifying opportunities to eliminate low-value activities and 47% seeing potential for greater operational efficiency through innovative approaches.

2. AI Hype vs. Reality
Speaker: Dr. Timnit Gebru, Founder and Executive Director at the Distributed AI Research Institute

Dr. Timnit Gebru’s keynote dissected the current AI landscape and how to navigate the fine line between hype and the tangible benefits of AI technologies. She explained how AI can be misused, highlighting issues such as unauthorized data usage, copyright infringement, and machine bias. Dr. Gebru emphasized the need for critical thinking and skepticism when evaluating AI systems and stressed the importance of establishing ethical guidelines and accountability to ensure responsible AI development and deployment.

Key Takeaways:

There is a significant disconnect between the hype surrounding AI and its real-world applications, with many organizations overestimating the capabilities of current AI technologies.A critical, evidence-based approach is essential for evaluating the true capabilities and risks of AI systems, particularly in avoiding the misuse of data and ensuring compliance with copyright and ethical standards.AI systems must be developed and integrated with strict ethical guidelines and accountability frameworks to prevent biases, protect user data, and ensure responsible AI usage.

3. The New CIO: Leading IT Into the Future
Speaker: Heather Leier-Murray, Research Director at Info-Tech Research Group

Heather Leier-Murray discussed the evolving role of the CIO and the skills necessary to lead IT into the future. The session focused on the strategic shift required for CIOs to move from traditional IT management to becoming key business partners. Leier-Murray emphasized the need for modern CIOs to balance technological innovation with leadership and influence, positioning IT as a central driver of organizational success in an increasingly technology-driven world.

Key Takeaways:

The role of the CIO has transformed significantly over the past 40 years, evolving from optimizing back-office operations to becoming a leader in driving organizational value through advanced technologies. Despite these shifts, 81% of respondents to Info-Tech’s CxO-CIO Alignment Diagnostic feel their IT maturity level is only at a supporting or struggling stage, indicating a need for further evolution.While 35% of CxOs believe their IT department must achieve the highest level of maturity to transform the organization, only 2% feel confident that their IT department is capable of driving this transformation.Over 50% of a CIO’s weekly time is consumed by day-to-day management and operational tasks, leaving less than 20% for strategic initiatives and technology advancements. This misalignment must be addressed so that IT leaders can effectively guide organizations through rapid technological changes.

Looking Beyond Info-Tech LIVE 2024

Over the three days of Info-Tech LIVE 2024, attendees explored the critical intersections of technology, leadership, and innovation, gaining insights into how to navigate the future of IT. From the transformative discussions on Exponential IT and AI to in-depth sessions on modernizing IT frameworks and developing effective leadership strategies, the conference provided a comprehensive roadmap for IT leaders aiming to drive their organizations forward in an era of exponential change.

Info-Tech Research Group looks forward to announcing details for the next LIVE event, including plans to expand the conference to Australia in March 2025.

For media inquiries, including requests for interviews with featured speakers and experts from LIVE 2024, or for access to session recordings and additional content, please contact pr@infotech.com. For conference-related press releases and images, please visit the online Info-Tech LIVE 2024 Media Kit.

About Info-Tech Research Group

Info-Tech Research Group is one of the world’s leading research and advisory firms, proudly serving over 30,000 IT and HR professionals. The company produces unbiased, highly relevant research and provides advisory services to help leaders make strategic, timely, and well-informed decisions. For nearly 30 years, Info-Tech has partnered closely with teams to provide them with everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.

To learn more about Info-Tech’s divisions, visit McLean & Company for HR research and advisory services and SoftwareReviews for software-buying insights. 

Media professionals can register for unrestricted access to research across IT, HR, and software and hundreds of industry analysts through the firm’s Media Insiders program. To gain access, contact pr@infotech.com.

For information about Info-Tech Research Group or to access the latest research, visit infotech.com and connect via LinkedIn and X.

View original content to download multimedia:https://www.prnewswire.com/news-releases/info-tech-live-2024-day-3-highlights-key-insights-on-it-leadership-ethical-ai-and-the-future-of-it-302253962.html

SOURCE Info-Tech Research Group

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