Connect with us

Technology

Ansira Acquires BrandMuscle and SproutLoud

Published

on

Acquisition of both companies simultaneously deepens industry stronghold and creates best of breed channel partner marketing technology and talent

ST. LOUIS, July 2, 2024 /PRNewswire/ — Ansira Partners, Inc. (“Ansira”), an independent global marketing technology and solutions company with proprietary channel, website, and advertising technology platforms, today announced the acquisition of BrandMuscle and SproutLoud, two leading channel partner marketing companies that, like Ansira, work with clients in distributed ecosystems. The acquisitions bring together best in class talent and platform technology into one entity.

“Understanding the swiftly changing market from the new digital-first buyer to the importance of being present before, during, and after customer transactions, to the shift of software and services firms connecting to grow around a core platform, we know that channel partner marketing has found its time,” said Ansira CEO Paul Tibbitt. “Bringing together the best of Ansira’s tech and talent with BrandMuscle and SproutLoud creates a powerful force in ecosystem enablement. Today’s acquisitions also expand Ansira’s partner network and strengthen our partner marketing and local enablement expertise.” 

These strategic acquisitions bring together like-minded, talented teams who will continue to drive innovative platform development surrounded by industry-leading services, benefiting from the complementary technologies of BrandMuscle and SproutLoud. Ansira will continue to serve a robust range of client verticals including: automotive, high technology, beverage, financial services, QSR, franchise and multi-location retail, telecommunications, travel and hospitality, insurance, home services, and manufacturing.

“When we acquired Ansira in Q4 2023, we set out a vision to reposition Ansira as the preeminent tech-enabled outsourced solutions provider in the channel marketing space,” Truelink Managing Partner Luke Myers said. “This momentous simultaneous acquisition of BrandMuscle and SproutLoud is a key step in Ansira’s journey. The timing was fortuitous for us to bring together the best of all three companies to create this innovative, market-leading technology platform with the brightest minds in distributed marketing to deliver even greater results for clients.” 

Ansira, BrandMuscle, and SproutLoud have all been recognized in industry reports including:

Canalys Ecosystem LandscapeAll three companies are included on the “islands” for Through-Channel Marketing Automation and Channel Incentive ManagementForrester research reports covering Through-Channel Marketing Automation and Channel Incentive ManagementAll three companies were recognized for delivering market-leading solutions or performing with a strong competitive edge compared to other marketplace offerings

“By joining Ansira, we bring our significant expertise working across an intricate network of suppliers, distributors, and accounts necessary to activate in local markets with compliance in highly regulated industries,” BrandMuscle CEO Scott Weeren said. “For over twenty years, one key industry that BrandMuscle has served is the beverage vertical, and we’re eager to bring our knowledge of this industry, along with our core industry focus of insurance, financial services, and manufacturing, into the combined entity.”

“Combining Ansira, BrandMuscle and SproutLoud resources gives us improved capabilities and expertise to deliver even greater value to our collective client communities,” said SproutLoud Founder and CEO Jared Shusterman. “We are passionate about the go-to-market motions of channel partners and frontline teams, and we’ll continue to innovate with the leading distributed marketing technology and services platform of our industry.”

Channel Partner Marketing, also referred to in the industry as Through-Channel Marketing Automation (TCMA) or Partner Marketing Automation Platforms (PMAP), is the alignment of partners like agents, resellers, distributors, or franchisee owners, with an enterprise company to market or sell the goods and services of the enterprise brand on their behalf. This indirect sales motion is a long-standing marketing and sales model that is expected to grow rapidly, with McKinsey leaders predicting that channel partner ecosystems will drive 30 percent of the global economy by 2030. 

The acquisitions are effective immediately and terms will not be disclosed.

Ansira is backed by Truelink Capital, a middle-market private equity firm based in Los Angeles.

ABOUT ANSIRA
Ansira, a leading independent, global marketing technology and solutions company with proprietary channel, website, and advertising technology platforms, guides companies operating in distributed ecosystems to connect with their customers, fostering unwavering brand loyalty by seamlessly integrating digital and physical experiences from the enterprise to hyper-local level. Ansira’s innovative blend of human expertise and cutting-edge technology solutions solves the challenges faced by global marketers today and drives demand for their businesses. For more information on Ansira visit Ansira.com or LinkedIn.

ABOUT TRUELINK CAPITAL
Truelink Capital is a middle-market private equity firm based in Los Angeles. Truelink pairs deep industry experience in the technology-enabled services and industrials sectors with a commitment to building partnerships that drive long-term value creation through an operationally focused strategy. Truelink partners with management, corporate sellers, and founders to accelerate growth through the execution of operational improvements, strategic initiatives, and transformative add-on acquisitions.

Media Contact: Megan Duran
Megan.Duran@Ansira.com
972.663.1380

View original content to download multimedia:https://www.prnewswire.com/news-releases/ansira-acquires-brandmuscle-and-sproutloud-302187441.html

SOURCE Ansira

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

Precision Meets Power: Vantage Marks 15 Years with New Anniversary Video, “The Ultimate Trading Machine”

Published

on

By

PORT VILA, Vanuatu, Nov. 14, 2024 /CNW/ — Celebrating 15 years of excellence, leading multi-asset broker Vantage Markets (or “Vantage”) has launched a video titled “The Ultimate Trading Machine*”, a tribute to 15 years of innovation, precision, and the relentless pursuit of empowering traders globally. The video encapsulates Vantage’s journey and reflects the bold, ambitious spirit of the brand.

 

“In the pursuit of excellence, precision and speed are everything,” the video states. For 15 years, Vantage has been at the forefront of innovation, continuously evolving to meet the needs of traders. From launching tools like the proprietary mobile app and Copy Trading platform, to integration with TradingView. In a latest assessment done by Investing.com, Vantage emerged top across multiple key metrics, including leverage, spread value, spread stability, no-slippage rate, market depth, and swap competitiveness, conducted during one of the most volatile periods – the U.S. elections. Vantage has consistently set new standards, solidifying its position as a global leader in online trading.

Since its inception, the company has secured licences in the UK, Australia, South Africa, the Cayman Islands, and Vanuatu, establishing itself as a trusted and regulated broker. Through the years, Vantage has been committed to being a model brand for traders, forging partnerships with esteemed organisations such as NEOM McLaren Extreme E, UNESCO, and UNHCR, ensuring that it contributes positively to society as well.

“For 15 years, Vantage has fueled ambition with tools that empower traders to unlock their full trading potential,” said Marc Despallieres, Chief Strategy and Trading Officer. “The Ultimate Trading Machine’ isn’t just a tagline—it’s our dedication to precision and progress.”

Geraldine Goh, Chief Marketing Officer, added, “This video captures Vantage’s journey—15 years of innovation, ambition, and dedication to empowering traders. Our goal is to inspire traders to aim higher, knowing Vantage will always be there, pushing the limits alongside them.”

Vantage’s journey continues with a focus on setting new industry standards, delivering cutting-edge features, and empowering traders to succeed.

Experience Vantage’s 15-year journey and see “The Ultimate Trading Machine” in action here.

Learn more about Vantage’s 15 anniversary here.

About Vantage

Vantage Markets (or Vantage) is a multi-asset CFD broker offering clients access to a nimble and powerful service for trading Contracts for Difference (CFDs) products, including Forex, Commodities, Indices, Shares, ETFs, and Bonds.

With over 15 years of market experience, Vantage transcends the role of broker, providing a trusted trading ecosystem, an award-winning mobile trading app, and a user-friendly trading platform that empowers clients to seize trading opportunities. Download the Vantage App on App Store or Google Play.

trade smarter @vantage

RISK WARNING: CFD trading carries significant risks. You could lose more than your initial investment.

*’The Ultimate Trading Machine’ is a marketing term and does not imply guaranteed performance.

View original content to download multimedia:https://www.prnewswire.com/news-releases/precision-meets-power-vantage-marks-15-years-with-new-anniversary-video-the-ultimate-trading-machine-302304140.html

SOURCE Vantage

Continue Reading

Technology

J&T Express Exceeds 100 Million Global Parcels Handled in a Single Day During Double 11, Driven by Strong Growth Across Multiple Regions

Published

on

By

HONG KONG, Nov. 14, 2024 /PRNewswire/ — J&T Global Express Limited (“J&T Express” or “J&T” or “the Company”, stock code: 01519), a global logistics service provider, announced a new milestone in its growth trajectory, surpassing 100 million parcels handled worldwide in a single day during this year’s Double 11 shopping festival on November 12th.

Double 11 is a traditional peak season for China and Southeast Asia. From October 20 to November 12, J&T Express saw significant growth in parcel volume in both markets. In China, the daily average parcel volume during this period reached nearly 66 million, a 25% year-over-year (“YoY”) increase, setting a new record. In Southeast Asia, the daily average parcel volume from November 1 to 11 exceeded 15 million, marking an impressive 73% YoY growth.

In anticipation of the expected surge in parcel volumes during the multiple year-end shopping festivals, J&T Express implemented early preparations across various markets, increasing investment in infrastructure and human resources to ensure operational efficiency and service quality. In China, based on business forecasts and actual production needs, J&T upgraded and renovated 32 sorting centers nationwide, expanding operating areas and improving timeliness. Over 600 distribution hubs and outlets were also upgraded across the country, with over 400 sets of automated equipment deployed to enhance operational capacity and effectively manage the peak parcel volume.

Benefiting from the vast growth potential of Southeast Asian markets and close collaboration with e-commerce clients, J&T Express anticipated the increase in e-commerce parcel volume during Double 11 and made proactive preparations. In September and October, J&T Express Vietnam deployed over 300 trucks, and the company constructed its largest sorting center in North Vietnam, equipped with advanced operating technology and equipment, which officially commenced its operations. This center boasts a parcel handling accuracy rate of 99.99%, significantly enhancing operational efficiency.

In Thailand, J&T Express upgraded four sorting centers and five distribution hubs, adding over 13 sets of automated equipment to boost operational capacity. As a result, the peak processing capacity of sorting centers increased by approximately 25%, and the distribution hubs saw a 20% improvement. Furthermore, J&T Express Thailand expanded its sorting area by approximately 19,000 square meters, added over 900 transport vehicles, and recruited over 3,800 personnel to meet the growing demand of sorting, delivery, and customer service sectors.

In other new markets, Black Friday (November 29th) marks the largest logistics peak season in Latin America. J&T Express has observed a significant upward trend in parcel volumes in Brazil and Mexico. To address the upcoming peak, J&T Express in both countries has proactively invested in infrastructure and human resources, upgrading automated equipment to meet the high-quality express service demands of both clients and consumers.

“J&T Express exceeding 100 million global parcels handled in a single day during Double 11, setting a historic record, demonstrates our robust operational capabilities and unwavering commitment to serving our global customers,” said Charles Hou, Vice President of J&T Express. “We will continue to invest in infrastructure and resource allocation across various markets, focusing on network optimization and service enhancement to ensure efficient and reliable logistics services for global users during peak seasons, meeting the ever-growing global market demands.”

About J&T Express

J&T Express is a global logistics service provider with leading express delivery businesses in Southeast Asia and China, the largest and fastest-growing market in the world. Founded in 2015, J&T Express’ network spans thirteen countries, including Indonesia, Vietnam, Malaysia, the Philippines, Thailand, Cambodia, Singapore, China, Saudi Arabia, the UAE, Mexico, Brazil and Egypt. Adhering to its “customer-oriented and efficiency-based” mission, J&T Express is committed to providing customers with integrated logistics solutions through intelligent infrastructure and digital logistics network, as part of its global strategy to connect the world with greater efficiency and bring logistical benefits to all.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/jt-express-exceeds-100-million-global-parcels-handled-in-a-single-day-during-double-11-driven-by-strong-growth-across-multiple-regions-302305465.html

SOURCE J&T EXPRESS

Continue Reading

Technology

CHINT’s CHX120 Integrated DC Meters Offer a Reliable and Precise Solution

Published

on

By

SHANGHAI, Nov. 14, 2024 /PRNewswire/ — (CHINT )The global shift towards electric vehicles (EVs) and renewable energy solutions has increased the demand for accurate and reliable DC metering technologies. DC meters play a crucial role in charging systems, where precise energy measurement is vital to ensure transparency, efficiency, and fairness for both operators and consumers.

DC meters are primarily designed for electric vehicle charging stations, where high precision and reliability are essential. The CHINT CHX120 is an innovative DC meter designed specifically for EV charging stations and other high-demand DC metering environments. Key features include:

Integrated Design: Shunt and meter combined in a single unit, reducing space and simplifying installation.High-Precision Measurement: Accurate readings for both forward and reverse energy flows, ensuring reliable billing.Multi-Tariff and Time Period Support: Supports up to 12 tariffs and 24 time periods for flexible energy pricing.Intelligent Temperature Monitoring: Monitors temperature to ensure safe operation and extend equipment lifespan.Strong Communication Compatibility: Compatible with RS-485, Modbus, and other protocols for seamless system integration.Diverse Shunt Specifications: Offers various shunt sizes, supporting currents up to 650A for high-power applications.Dual Sealing: Features physical and electronic seals for enhanced security and tamper resistance.Strong Data Storage Functionality: Stores up to 100 charging cycles and preserves data for 10 years during power outages.

The CHX120 is perfect for electric vehicle charging stations and other DC metering scenarios where high precision, safety, and reliability are crucial. It is particularly suited for high-power charging applications and systems requiring robust performance and long-term data storage.

In summary, DC meters are essential components in modern energy systems, particularly in electric vehicle charging infrastructure. Their ability to accurately measure energy consumption, communicate data remotely, and integrate seamlessly into complex systems makes them invaluable for both operators and consumers. The CHINT CHX120 is a standout DC energy meter that combines cutting-edge technology with practical design, offering a reliable and precise solution for today’s DC metering needs.

By understanding the principles, technology, and application of DC meters, businesses and consumers can make informed decisions to optimize energy usage and improve operational efficiency.

Photo – https://mma.prnewswire.com/media/2557870/image_5019413_31239855.jpg

View original content:https://www.prnewswire.co.uk/news-releases/chints-chx120-integrated-dc-meters-offer-a-reliable-and-precise-solution-302305475.html

Continue Reading

Trending