UTRECHT, Netherlands, April 22, 2025 /PRNewswire/ — At Reuters Events Pharma 2025 in Barcelona, industry leaders united to reimagine medical communications amidst content overload, AI adoption, and growing demand for personalized, compliant messaging at scale.

In a powerful keynote, Dr. Namrata Singh, Founder & CEO of Turacoz Group, set a bold tone: “We are at the forefront of a content industrial revolution. To thrive, we must embrace a purpose-driven, tech-enabled, and data-informed model that breaks silos and challenges risk-averse mindsets.”

A key theme was the need to shift from content quantity to quality. With healthcare professionals overwhelmed by redundant messaging, Dr. Singh championed enterprise-wide content supply chains to deliver personalized, high-quality content swiftly and effectively. “Every day of delay in product launch costs $500,000,” she noted. “Agility and tech integration are no longer optional—they’re essential.”

Omnichannel strategies emerged as powerful solution to this challenge. Panelists showcased how consistent, coordinated messaging across both digital and non-digital platforms—tailored to each stakeholder’s journey—can significantly reduce content fatigue and drive meaningful engagement. When stakeholders receive the right information, at the right time, through the right channel, communication becomes not just effective, but impactful.

Artificial Intelligence emerged as a game-changer. Experts shared how AI is accelerating content creation and approval cycles, while cautioning that human oversight and effective prompting are vital to success. “AI’s power lies in its ability to automate,” said Dr. Singh. “But without precise direction, it can’t deliver the quality content we demand.”

The conference underscored that success in this evolving landscape depends on continuous learning and adaptability. “The ability to learn, unlearn, and relearn is no longer a luxury—it’s a necessity,” Dr. Singh remarked. “Vigilance and agility are key to thriving in the digital age.”

Innovations like content lab management platforms streamline workflows, enhance content reuse, and ensure brand consistency—enabling teams to scale efficiently while maintaining quality, trust, and regulatory compliance through centralized content asset management.

Dr. Namrata closed with a powerful call to action:

“As medical communicators, our role goes far beyond content creation. We must connect science to humanity—through personalized, data-driven engagement that builds lasting trust across the healthcare ecosystem.”

Reuters Events Pharma Barcelona 2025 made it clear: succeeding in the healthcare content revolution demands a smart fusion of advanced technology and human insight to deliver meaningful, compliant, and resonant experiences.

About Turacoz Group

Turacoz Group partners with biopharma companies, medtech firms, healthcare professionals, and research institutes, offering expert guidance in product and service development. Specializing in clear, cohesive, complete, concise, and concrete scientific content development, we ensure complex data are effectively conveyed across print and digital formats. With deep expertise in scientific & medical communications, real-world evidence (RWE), and health economics and outcomes research (HEOR), we provide AI-driven insights, systematic reviews, and real-world data analysis—empowering clients to make evidence-based decisions that drive innovation, improve patient care, and enhance market access.

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Signaling NetRise’s commitment to channel investment and growth, three new appointments to lead go-to-market strategies and scaling efforts

AUSTIN, Texas, April 22, 2025 /PRNewswire/ — NetRise, the leader in software supply chain security — helping companies inventory software assets and identify and respond to software risk — today announced three key executive hires to its leadership team: Rick Beattie as Chief Revenue Officer, Gary Schwartz as Vice President of Marketing, and Robbie Robbins as Vice President of Business Development and Partners. These new appointments will drive go-to-market (GTM) strategies, global sales, channel growth, and customer success as the company positions itself for accelerated growth.

“Our new additions to the leadership team bring a strong combination in developing and executing strategic direction and operational frameworks that will accelerate our expansion strategies,” said Tom Pace, CEO of NetRise. “Software supply chain attacks are on the rise, and it’s our mission to help organizations close the security gap in detecting and responding to these risks. Beattie, Schwartz, and Robbins bring a proven track record and deep experience in delivering customer growth and market share. I look forward to working together as we extend our reach and continue to deliver best-in-class solutions that enable our customers to secure their software supply chain.”

As Chief Revenue Officer, Beattie brings a demonstrated ability to drive organizations through their next growth phase and ultimately to an exit. Prior to joining NetRise, he served as Executive Vice President of Cloud Security, Global Sales at Tenable, where he grew the company’s global cloud revenue by 260%, following Tenable’s acquisition of Ermetic, where he likewise drove triple-digit growth. Beattie is a recognized global sales executive who, over the past three decades, has helped spearhead company growth that led to further funding investments, to strategic acquisitions, and even to IPO. He has been in sales executive leadership positions at Q1 Labs (IBM), Carbon Black, Bugcrowd, Corelight and Ermetic (Tenable).

Schwartz is a full-stack marketing leader who has taken several companies to successful exits over the past decade. He brings a 20-year track record of proven success leading sales and marketing teams, creating and executing GTM strategies, and delivering ROI and increased ARR for organizations that include Veracode, Transfr, Forter, Vidyo, RightAnswers, and Confirmit. Prior to joining NetRise as Vice President of Marketing, Schwartz founded What Great Looks Like, a fractional CMO consultancy that advises on go to market strategies for B2B SaaS vendors focusing on cybersecurity by removing the silos and building strongly aligned GTM teams to hit company sales targets.

Robbins joins NetRise as Vice President of Business Development and Partners and will help to accelerate NetRise’s channel growth by forging strategic alliances that enhance market reach. He brings 20 years of experience driving strategic growth through key partnerships and business development initiatives. He has a proven track record of building successful alliances and securing foundational accounts at companies such as ReFirm Labs, ThreatConnect, Raytheon, and PGP Corporation. Robbins brings to NetRise a unique perspective on the information security marketplace, cultivated through a history of leading teams and establishing impactful relationships.

NetRise has experienced tremendous growth in the past year, with new and innovative products, strategic partnerships, and industry recognition. Recently, NetRise announced $10 million in growth funding led by DNX Ventures with participation by existing investors Miramar Digital Ventures, Sorenson Capital, Squadra Ventures, and Talons Ventures, bringing total funding to $24.8 million As the company embarks on its next chapter, NetRise will continue to grow its innovation capabilities and collaborate across the organization to steer the company’s next phase of growth.

About NetRise
Based in Austin, Texas, NetRise protects organizations from cybersecurity risk with a revolutionary approach to software supply chain security. By analyzing compiled code rather than source code, its category-redefining platform creates a software asset inventory that identifies risk within the software actually installed on the systems critical to enterprise infrastructure. With NetRise, software producers and device manufacturers alike build a more accurate view of the software composition of their products. Likewise, cybersecurity professionals within the enterprise and federal government can quickly identify vulnerabilities and other software supply chain risks in the assets that run their organization. NetRise provides both groups with the means to respond quickly to threats identified by the NetRise platform. When unforeseen software vulnerabilities are exploited by bad actors, NetRise enables rapid identification, prioritization, mitigation, and policy updates, reducing material risk to the business.

Media Contact for NetRise:
Danielle Ostrovsky
Hi-Touch PR
410-302-9459
ostrovsky@hi-touchpr.com

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SOURCE NetRise

VICTORIA, Seychelles, April 22, 2025 /CNW/ — A report released by MEXC, a leading global crypto exchange, indicates that airdrop campaigns account for approximately one-third of new user registrations during peak months. The numbers showcase the effectiveness of airdrops as a marketing instrument that crypto projects can leverage to attract new audiences and bootstrap engagement. The report also highlights the importance of ongoing structural shifts taking place in the industry across regions, as well as user motivation swings.

Key Takeaways:

Peak user acquisition rates driven by airdrops reach up to 35% in certain months.User behavior is influencing airdrop campaign participation through deeper mobile penetration and the involvement of gamification mechanisms.76% of users who sign up via airdrop campaigns remain on the platform, with 18% becoming active traders and 58% trading occasionally.The CIS region leads in terms of involvement at 67%, followed by Southeast Asia at 51%, and South Asia at 32%.Airdrops are evolving into a means of financial inclusion, in addition to acting as an effective marketing instrument.

MEXC analyzed user behavior during airdrop campaigns and identified a significant shift in the audience. While regions with low levels of access to banking services previously served as the main source of airdrop participants, the latest report indicates that new channels of user onboarding are ousting the trend. Gamification and Tap-to-Earn games in mobile-based Telegram channels are taking center stage as key registration sources for users with no previous experience in crypto. For instance, games like Hamster Kombat attracted over 70 million users, other notable examples of similar grade being Notcoin and Yescoin.

According to the data compiled as a result of the research, users who received their first airdrop tokens demonstrated varying degrees of continued involvement in the crypto industry. As many as 18% maintained active trading patterns and delved deeper into crypto services, 58% traded occasionally, while 24% were one-off users, withdrawing their funds without further engagement in trading. The users who evolve into active traders showcase an average daily trading volume above $58,000, with select ones achieving $31 million.

Regional segmentation of the users attracted via airdrops shows that the CIS is in a leading position, with 67% of the total, followed by Southeast Asia at 51%, and South Asia with 32%. The results of the analysis correlate with low levels of access to banking services in the given regions. They also align with data provided by Chainalysis, which positioned India, Vietnam, and the Philippines as the countries in Asia with the highest rates of crypto adoption, driven by low levels of banking services access and rapid spread of internet coverage in rural areas.

The limited financial inclusion of the countries in the indicated regions into the international banking system paves the way for cryptocurrencies to act as alternative means of payment both abroad and within domestic economies. Users participating in airdrops either withdraw them to fiat or use them for their needs. Pakistan and the Philippines are leading in this regard.

The report released by MEXC highlights the prominent role airdrops are occupying in the evolving crypto landscape, transforming from a marketing action into a separate instrument for user engagement. The ability to attract 35% new user registrations via airdrops in select regions like the CIS and Asia is a powerful factor acting in favor of using the given approach to expanding the crypto industry and advancing its maturity.

About MEXC

Founded in 2018, MEXC is committed to being “Your Easiest Way to Crypto.” Serving over 36 million users across 170+ countries, MEXC is known for its broad selection of trending tokens, everyday airdrop opportunities, and low trading fees. Our user-friendly platform is designed to support both new traders and experienced investors, offering secure and efficient access to digital assets. MEXC prioritizes simplicity and innovation, making crypto trading more accessible and rewarding.

For more information, visit: MEXC Official Website | X |  Telegram | How to Sign Up on MEXC

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SOURCE MEXC