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Layered Reality, creators of the forthcoming immersive experience ‘Elvis Evolution’, sign strategic partnership with Technicolor Group, home of The Mill

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Technicolor Group’s The Mill will first be tasked to create the most realistic & authentic Elvis using AI under Layered Reality Studio head Simon Reveley

The Mill was one of the earliest pioneers of VFX for icon replacements, winning a BAFTA & Oscar for their work on the movie ‘Gladiator’ and most recently winning 3 Cannes Gold Lions with FCB NY and Michelob for the virtual Williams Formula 1 race “Lap of Legends”Layered Reality also announce the expansion of their in-house studio team with world class production talent from Harry Potter, Royal Albert Hall, Eurovision, Royal National Theatre and Commonwealth Games

LONDON, July 1, 2024 /PRNewswire/ — Layered Reality, the UK’s leading immersive entertainment company, has penned a strategic partnership agreement with Technicolor Group, famed for its global network of BAFTA and Academy Award-winning visual effects studios. The partnership will be executed via Technicolor’s advertising and experience studio, The Mill, which is headquartered in London and has offices in Paris, New York, LA, Seoul, Shanghai and Bangalore.

The agreement will see The Mill partner on multiple projects with Layered Reality, including using AI technology to create the most realistic and authentic version of Elvis, led by Layered Reality’s newly expanded in-house studio team. Layered Reality Studios has recently welcomed world-class talent to bring back the King of Rock ‘n’ Roll, including Executive Producer Oran Doyle (Harry Potter: A Forbidden Forest Experience, Stranger Things: The Experience); Digital Producer Catherine Hayward (Commonwealth Games); Production Manager Al Parkinson (Royal National Theatre, Cameron Mackintosh); Technical Director Ollie Jeffrey (Royal Albert Hall) and Producer Sophie Scotchford (Eurovision 2023).

Simon Reveley, Head of Layered Reality Studio says “The Mill has a history of being pioneers, innovators and world class artists. We’re thrilled to work with them, utilising the latest in Artificial Intelligence to deliver more for our audiences. The integration of AI into The Mill’s arsenal of world class VFX tools, in the hands of their global network of award-winning artists, will help us deliver truly magical moments; the kind of moments that take your breath away.”

Mark Benson, President, The Mill says “We are very excited about the potential for our partnership with Layered Reality and helping to put Elvis back in the building. We are tasked with bringing Elvis back digitally by collecting and ingesting images and film archive clips to train AI models on Elvis’s face so we can recreate famous Elvis live performances. The Mill’s outstanding creative and tech talent will once again push the boundaries of what is possible, to deliver an extraordinary, authentic and thrilling theatrical event.”

In January this year Layered Reality announced they had secured the global licensing rights to create ‘Elvis Evolution’ from the owners of Elvis’ estate Authentic Brands Group. The immersive experience will bring the global musical icon back through the power of AI, augmented reality, live theatre and multi-sensory effects in a celebration of his life and legacy. Tickets go on sale later this year and ‘Elvis Evolution’ is due to open in Spring 2025.

Andrew McGuinness, Founder and CEO of Layered Reality comments

“Securing the best talent and partners is crucial for us to deliver outstanding immersive experiences. The Mill has an unrivaled pedigree in creating extraordinary digital effects spanning back to one of the earliest examples of icon replacement which won them a BAFTA for their work on Gladiator. They are at the forefront of utilising new technologies for creative innovative entertainment and we are delighted to have secured their partnership. Their support, and our talented new in-house team, means we are confident of delivering a superlative immersive experience for Elvis fans everywhere.”

Layered Reality is the creator of London’s longest running and most highly rated immersive experiences, with Jeff Wayne’s The War of the Worlds celebrating its fifth year and being placed in the top 10% of attractions globally by TripAdvisor reviewers. They also have a pipeline of global IP’s which will be announced over the coming months.

NOTES TO EDITORS

Layered Reality

Layered Reality’s multi-award-winning experience Jeff Wayne’s The War of the Worlds: The Immersive Experience, has over 10,000 five-star customer reviews, and has won Tripadvisor’s Travellers choice, ranking top 10% of all attractions globally. In addition, it is London’s no. 1 immersive night out and top rated 5/5 on Tripadvisor. Other experiences by Layered Reality include the highly successful The Gunpowder Plot https://gunpowderimmersive.com, currently running in London, and ELVIS EVOLUTION https://elvis.layeredreality.com/, a new immersive experience celebrating the world’s biggest star of stage and screen, launching in 2025. For more information about Layered Reality, visit https://www.layeredreality.com/

Layered Reality (www.layeredreality.com), the UK’s leading immersive experience specialist, has secured the global rights to celebrate Elvis Presley in a digital form. The rights provide Layered Reality with global exclusivity for the creation of immersive experiences based upon Presley’s life story and music. *The global rights were secured from Authentic Brands Group (Authentic) (https://corporate.authentic.com/) who obtained ownership of the rights to ELVIS™’ estate in November 2013.

About The Mill

We create and deliver world-class content & visual experiences. We do this by leveraging creative technology to deliver famous, trail blazing work, across any screen, app, theatrical, art, ride, event, fashion, sport, and immersive experience with an unwavering commitment to creative excellence in all that we do, across every stage of the process. Our content creators and experience makers, directors, artists, animators, technologists and producers partner our clients to bring their vision to life and delight consumers world-wide.

About the Technicolor Group
Technicolor Group is a creative technology company providing world-class production expertise driven by one purpose: The realization of ambitious and extraordinary ideas. Home to a network of award-winning studios, MPC, The Mill, Mikros Animation and Technicolor Games, we inspire creative companies across the world to produce their most iconic work. Our global teams of artists and technologists partner with the creative community across film, television, animation, gaming, brand experience and advertising to bring the universal art of storytelling to audiences everywhere.

About Elvis Presley
Elvis Presley is one of the most influential pop culture figures of the 20th century. Often referred to as the “King of Rock ‘n’ Roll,” Elvis’ commanding voice and charismatic stage presence unleashed a musical and cultural revolution that changed the world. Over the course of his extraordinary career, Elvis was nominated for 14 Grammy Awards (3 wins), sold over 1 billion records worldwide, received the Grammy Lifetime Achievement Award, and was named “One of the Ten Outstanding Young Men of the Nation” by the United States Jaycees, as well as the 2018 recipient of the Presidential Medal of Freedom. In addition to his musical accolades, Elvis starred in 33 films and made numerous television appearances. More than 60 years after his global debut, Elvis’ legacy is stronger than ever. His life and music have inspired countless hit musicals, movies and TV series’, fiction and non-fiction books, musical covers, and commercial endorsements, as well as a robust merchandise program spanning collectibles and fashion collaborations. An enduring symbol of “The King of Rock ‘n’ Roll’s” stardom, Graceland, Elvis’ Memphis home, is the second most-visited home in the United States after the White House, drawing over 600,000 visitors annually and tens of thousands of fans for its Elvis Week celebration. With more than 17 million fans across social media and a growing multimedia presence, the “King of Rock ‘n’ Roll” continues to inspire today’s most influential musicians, designers, entertainers, and social influencers and captivate audiences around the world.

About Authentic Brands Group
Authentic Brands Group (Authentic) is a global brand development, marketing and entertainment platform, which owns a portfolio of more than 50 iconic and world-renowned Lifestyle, Entertainment and Media brands. Headquartered in New York City, with offices around the world, Authentic connects strong brands with best-in-class partners and a global network of operators, distributors and retailers to build long-term value in the marketplace. Its brands generate more than $29 billion in global annual retail sales and have an expansive retail footprint in 150 countries, including 13,100-plus freestanding stores and shop-in-shops and 370,000 points of sale. Authentic is committed to transforming brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. Authentic’s brand portfolio includes Marilyn Monroe®, ELVIS™ Presley®, Muhammad Ali®, Shaquille O’Neal®, David Beckham®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®, Reebok®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Ted Baker®, Hunter®, Vince®, Hervé Léger®, Hickey Freeman®, Frye®, Nautica®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Aéropostale®, Forever 21®, Nine West®, Rockport®, Eddie Bauer®, Boardriders®, Quiksilver®, Billabong®, Roxy®, DC Shoes®, RVCA®, Element®, VonZipper®, Honolua®, Spyder®, Volcom®, Shark®, Tretorn®, Prince®, Airwalk®, Izod®, Jones New York®, Van Heusen®, Hart Schaffner Marx®, Arrow® and Thomasville®.

For more information, visit corporate.authentic.com.
Follow Authentic on LinkedIn, Instagram and X.

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SOURCE The Mill

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When a British Influencer Meets the Canton Fair

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April 27, 2025

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GUANGZHOU, China, April 26, 2025 /PRNewswire/ — “It looks like we are walking straight into the future.” said British influencer Jason talking to the camera at China Import and Export Fair, also widely known as the Canton Fair.

 

As the world’s largest trade exhibition, the 137th Canton Fair has attracted buyers from over 200 countries and regions, with over 30,000 companies participating in. All types of cutting-edge technologies created dazzling sparks in the lens of Jason at the Service Robots Zone.

In the smart home appliances section, Jason was drawn to a refrigerator that can “think”—it provides recipes based on ingredient inventory and even enables users to check its contents remotely via smartphone. In the new energy vehicle section, autonomous electric cars and swappable-battery scooters left Jason exclaiming, “This is the future of transportation!”

The significance of the Canton Fair goes far beyond an exhibition; it provides a stage for real-time global trade transactions. Every year, buyers from over 200 countries strike deals worth billions of dollars here, forging partnerships that shape global supply chains. “This is no ordinary trade show,” Jason said in his video. “As a global commerce hub, it showcases not just business opportunities but also the immense momentum behind ‘Made in China.'”

Jason’s video has attracted enthusiastic responses on international social media platforms, with many global netizens commenting, “Jason is the most enthusiastic explorer in China to share values of truth.” 

Want to experience the Canton Fair through Jason’s first-person perspective? Click on the video and join us on this journey of technology and commerce!

YouTube Link：https://www.youtube.com/watch?v=TvKvlB5qPOg

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/when-a-british-influencer-meets-the-canton-fair-302439038.html

SOURCE The 137th Canton Fair

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ChangAn Outlines 2030 Vision at “Vast Ocean Plan: United Towards the Peak”-Themed Overseas Partner Conference in Chongqing

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49 minutes ago

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April 27, 2025

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The Company is rapidly accelerating its global expansion with the goal of becoming a world-class automobile brand.

CHONGQING, China, April 26, 2025 /PRNewswire/ — ChangAn Automobile (“ChangAn” or “the Company”), an intelligent low-carbon mobility technology company, recently hosted the 2025 Overseas Partner Conference in Chongqing under the theme “Vast Ocean Plan: United Towards The Peak.” The event brought together more than 500 partners from over 70 countries discuss the Company’s global achievements and share its future roadmap. During the conference, ChangAn unveiled its “2030 Vision,” pledging over $10 billion in global investment. The Company aims to reach 5 million in global vehicle sales by 2030. ChangAn also set its sights on becoming one of the world’s top 10 automobile brands.

ChangAn’s global business strategy continues to advance with an expected 5 million vehicles worldwide and 1.2 million overseas by 2030

In his keynote at the 2025 conference, Zhu Huarong, Chairman of ChangAn Automobile, highlighted the Company’s progress over five years in new energy, intelligence, and global business. Global sales rose 34.2% to 2.684 million vehicles in 2024, with 735,000 new energy vehicles and 536,000 sold internationally. “From product exports to brand globalisation, we are strengthening global competitiveness with the dual drive of ‘long-termism plus localized operations,'” Mr. Zhu said. Over the next five years, ChangAn will target five key overseas markets and expand localised production, branding, and customer service.

ChangAn’s overseas sales ranked among the top 3 in China’s automobile exports in 2024

At the conference, Li Mingcai, Executive Vice President of ChangAn Automobile, highlighted key global milestones. The Company launched its first international NEV manufacturing base in Thailand and developed eight overseas production partnerships, reaching a capacity of 580,000 units. In 2024, ChangAn ranked among China’s top three auto exporters, with over 500,000 vehicles sold internationally and revenue surpassing $11 billion. The brand expanded into 20 new countries, entering over 100 globally, and now operates 1,150 sales channels. CHANG-AN, DEEPAL, and AVATR gained international recognition, with ChangAn joining the “BrandZ Top 50 Chinese Global Brands” just 14 months after launching the Vast Ocean Plan. “In the wave of anti-globalization, ChangAn Automobile has confirmed the strength of China’s smart manufacturing with nine consecutive years of export growth,” Mr. Li said.

The 2025 “dual-track” development plan will see 20 new cars launched internationally

Technological innovation remains at the core of ChangAn’s global strategy, said Executive Vice President Wang Xiaofei. The Company has invested over 114.8 billion yuan in R&D and established an international team of 18,000, including 5,000 software and AI specialists. Its 2025 plan includes a dual-track fuel and new energy strategy. Fossil-fuel vehicles will target markets in Central and South America, the Middle East and Africa, and Eurasia, while new energy vehicles will focus on Asia Pacific and Europe. ChangAn is building a unified global brand structure through CHANG-AN, DEEPAL, and AVATR, executing a “1+N” brand strategy — one global IP and multiple localised campaigns annually. Product-wise, 20 new global models (10 fuel, 10 NEVs) will be launched, including the CS75PLUS, DEEPAL S05, AVATR 07, and CHANG-AN Q07.

ChangAn remains confident and committed to future growth. Moving forward, the Company will focus on building a “competitiveness plus high quality” strategy, leveraging its core strengths and technology innovation to expand its footprint globally and further elevate its international influence.

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SOURCE ChangAn Automobile

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Shanghai Climate Week 2025：LONGi Jiaxing Production Base becomes the world’s first “Lighthouse + Zero-Carbon” factory in the global photovoltaic industry

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April 27, 2025

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SHANGHAI, April 27, 2025 /PRNewswire/ — On April 23, 2025, at the Shanghai Climate Week 2025 “Climate Lighthouse: A New Era” theme event, LONGi’s Jiaxing Production Base was honored with the “Shanghai Climate Week Climate Lighthouse 2025 Manufacturing Lighthouse Exemplary Award” as the world’s first dual benchmark of “Lighthouse Factory + Zero-Carbon Factory” in the global photovoltaic industry. This accolade signifies the SCW Climate Lighthouse Committee’s recognition of LONGi’s achievements in climate-friendly practices, while serving as an impetus for the company to further explore the potential of green technologies and smart manufacturing.

LONGi’s Jiaxing Production Base, recognized by the World Economic Forum (WEF) as the photovoltaic industry’s first global “Lighthouse Factory,” has met all evaluation criteria for the “Climate Lighthouse” initiative through its advanced applications of automation, Industrial Internet of Things (IIoT), digitalization, big data analytics, and 5th-generation mobile communication technology (5G), demonstrating its leadership in smart manufacturing and digitalization at the pinnacle of global PV industry standards.

Building upon its “Lighthouse Factory” intelligent manufacturing framework, LONGi’s Jiaxing Production Base further advanced its zero-carbon transformation in 2024. By leveraging digital tools to enable low-carbon production, deploying rooftop photovoltaic power stations, procuring green electricity certificates and carbon credits, and implementing energy-saving measures, the facility achieved carbon emission reduction and neutralization. This culminated in its designation as the industry’s first “Dual Benchmark” production base certified under the ISO 14068 carbon neutrality standard.

During the Shanghai Climate Week, LONGi participated in the “Empowering Green Supply Chain Transformation Forum” co-organized by the Global Climate Institute, Institute of Public & Environmental Affairs (IPE), Carbon Newture, and Rockwell Automation. Dr. Xie Tian, General Manager of LONGi’s Strategic Management Center, joined the “Big Data and AI: Empowering Enterprises to Enhance ESG Performance” roundtable discussion. He shared practical experiences and challenges in applying data analytics and emerging technologies to advance ESG practices.

Dr. Xie Tian highlighted that the Jiaxing Production Base, as the world’s first “Lighthouse + Zero-Carbon” factory in the photovoltaic industry, exemplifies LONGi’s leadership in integrating digitalization with green transformation. By embedding smart technologies into advanced PV manufacturing processes, the company drives green production and pursues carbon neutrality. Additionally, LONGi has implemented data platforms for ESG disclosure management to verify and analyze sustainability metrics. He emphasized the potential of big data and AI to accelerate secure and efficient green development across industries.

LONGi’s Jiaxing Production Base, through its “Lighthouse + Zero-Carbon” dual benchmark system – a comprehensive carbon neutrality framework encompassing strategic planning, technological implementation, supply chain collaboration, and social responsibility – has emerged as a paradigm of green manufacturing transformation. This model not only provides the global industrial sector with a quantifiable and replicable blueprint for low-carbon development but also contributes to advancing collective progress toward a zero-carbon future.

About LONGi

Founded in 2000, LONGi is committed to being the world’s leading solar technology company, focusing on customer-driven value creation for full scenario energy transformation.

Under its mission of ‘making the best of solar energy to build a green world’, LONGi has dedicated itself to technology innovation and established five business sectors, covering mono silicon wafers cells and modules, commercial & industrial distributed solar solutions, green energy solutions and hydrogen equipment. The company has honed its capabilities to provide green energy and has more recently, also embraced green hydrogen products and solutions to support global zero carbon development. www.longi.com/

SOURCE LONGi

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