Now Representing Over 70% of Industry Adoption

NEW YORK, April 22, 2025 /PRNewswire/ — Lockr, by Viant, today announced a major expansion of its audience integration management platform—giving publishers a single point of access to the leading alternative identity solutions, so they can accelerate revenue without the complexity of managing multiple integrations. With the addition of Viant Household ID, Yahoo ConnectID, First-ID, The Trade Desk’s EUID, and Criteo HEM, Lockr now supports five of the top seven most absorbed IDs—representing over 70% of industry adoption, according to recent Sincera data.

Lockr by Viant is leading the charge to make the open internet addressable, collaborative, and competitive in the face of growing dominance from walled gardens. In a fragmented identity landscape, Lockr by Viant is unifying an industry, providing infrastructure that supports competitive buying platforms and identity providers to level the playing field against a common threat: the unchecked concentration of data and control within closed ecosystems.

“Advertisers need scalable identity solutions across the open internet—but the landscape remains too fragmented,” said Keith Petri, CEO and Founder of Lockr. “At the same time, publishers are searching for straightforward ways to connect their first-party data with ID providers, data partners, clean rooms, and measurement solutions. Lockr is making that possible—by integrating the alternative ID market so they don’t have to.”

This expanded support underscores Lockr by Viant’s commitment to interoperability, giving enterprises the flexibility to test, activate, and optimize across multiple ID solutions within a single, self-service platform. The move follows Lockr’s acquisition by Viant Technology in March and highlights the parent company’s broader ambition: to empower the open web, lift all boats, and create the infrastructure needed for addressability at scale.

“The future of advertising depends on giving industry players more control over their data strategies,” said Rob Beeler, Founder and CEO of Beeler Tech. “With so much uncertainty around which IDs will deliver the best results, a seamless solution for navigating and optimizing these strategies is essential. Lockr is making it easier for both buyers and sellers to transact more efficiently and effectively.”

In a climate plagued by signal loss, Lockr’s platform enables the collection, enrichment, and activation of first-party data at scale—dramatically improving match rates, streamlining media transactions, and delivering measurable performance outcomes. By reducing complexity and increasing optionality, Lockr helps publishers reclaim agency over their audience strategies.

“We’re excited to integrate with Lockr to help publishers enhance monetization through Criteo’s hashed email solution,” said Florent Dancy, Manager, Supply Solutions Architect at Criteo. “This integration ensures that publishers can seamlessly tap into stronger monetization in cookieless environments today and in the future.”

Lockr isn’t just building technology. It’s building the connective tissue that will define the next era of digital advertising—one where the open internet can thrive again.

About Lockr:
Lockr by Viant offers essential infrastructure for the collection, enrichment and activation of first-party data. Through its audience integration management platform, Lockr enables publishers, advertisers, and retailers to streamline data flows, optimize audience engagement and drive measurable results. By empowering businesses to efficiently manage and activate their data, Lockr plays a pivotal role in the evolution of digital advertising.

Media Contact:
Marielle Lyon
press@viantinc.com

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SOURCE Lockr

The TruVoice and Highspot integration is available immediately to joint customers.

MESA, Ariz., April, 22, 2025 /PRNewswire/ — Corporate Visions, the leading provider of evidence-backed revenue growth solutions, today announced a new integration between its TruVoice automated buyer feedback platform and the Highspot revenue enablement platform. This powerful new connection brings real-time buyer insights—captured directly from decision makers in won and lost deals—into the daily workflow of sales managers and reps, transforming subjective coaching into data-driven performance improvement.

TruVoice automatically collects structured feedback directly from buyers at the end of every sales cycle, whether the outcome is a win, loss, or “no decision.” That feedback is seamlessly surfaced within Highspot, where it can be used to inform personalized coaching recommendations, aligned to each rep’s performance from the perspective that matters most— their buyers.

“Sales coaching has traditionally relied on anecdotal evidence, rep self-assessments, or manager interpretation,” said Tim Riesterer, chief strategy officer at Corporate Visions. “This integration flips the script by embedding objective buyer feedback into the enablement process, so managers can coach reps based on how real buyers experienced their sales conversations.”

By bringing buyer feedback into Highspot’s revenue enablement experience, sales teams can:

Instantly access buyer-validated insights on what top-performing reps are doing differently in the experiences they deliver throughout the decision processTrigger targeted coaching actions based on rep-specific buyer scores and feedback on experiences predictive of wins and lossesAlign training and content recommendations to the skills that make the greatest impact according to actual decision makers

“Highspot is committed to equipping revenue teams with actionable insights that drive performance,” said Robert Wahbe, CEO of Highspot. “All great teams leverage game film to plan for improved success. This integration with TruVoice gives our customers a new level of precision—turning post-sale feedback into pre-sale coaching advantages.”

The TruVoice and Highspot integration is available immediately to joint customers. To learn more about how to turn buyer feedback into a competitive advantage, visit corporatevisions.com/highspot.

About Corporate Visions
Corporate Visions is the leading provider of evidence-based revenue growth solutions for sales, marketing, and customer success. Global B2B companies partner with Corporate Visions to enable their commercial teams with the insights, training, tools, and technology they need to rewire their commercial culture around their buyers and achieve superior results.

About Highspot
Highspot is the industry’s most advanced revenue enablement platform, trusted by global enterprises to equip, train, and coach customer-facing teams. With Highspot, companies bring clarity to the chaos of go-to-market execution and help every rep perform like a top performer.

MEDIA CONTACT: Salla Eskola, VP Marketing, seskola@corporatevisions.com 

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New white paper reveals how smarter water treatment cut corrosion and saved 34 million gallons

GLEN ALLEN, Va., April 22, 2025 /PRNewswire/ — ChemTreat, Inc. (ChemTreat), a leader in industrial water treatment solutions, announces the official release of its latest white paper, Water Treatment Projects at a DOE National Laboratory Improve Supercomputer and Utility System Performance and Environmental Impact. The comprehensive document provides an in-depth look into ChemTreat’s state-of-the-art technologies and customized solutions that have significantly enhanced the efficiency and sustainability of water systems at a prominent DOE national laboratory. The insights gained from this project offer a scalable model for AI data centers, showcasing how advanced water treatment can lead to substantial operational improvements and environmental benefits.

Addressing Modern Challenges in Water Usage and System Efficiency
The white paper highlights ChemTreat’s success in optimizing water usage efficiency while enhancing system performance at a DOE national laboratory. The details underscore ChemTreat’s innovative approaches to tackling inefficiencies and environmental challenges associated with water treatment. As facilities face escalating water and chemical costs, new treatment and process solutions become increasingly important for efficient operations.

Key Systems Addressed and Results

Improving Cooling System Performance – Custom treatment solutions improved heat transfer efficiency and reduced underdeposit corrosion and microbiological activity.Enhancing Supercomputer Direct-to-Chip Liquid Cooling Performance – Optimization of cooling loops enabled the supercomputer to pass the speed test.Addressing Fouling and Corrosion in Aluminum Closed Loop Cooling Systems – Significant improvements in water clarity, heat transfer, and cooling efficiency. Aluminum corrosion rates were notably reduced, enhancing system longevity and performance.Improving Steam System Performance – Treatment programs minimized equipment and piping corrosion, reducing maintenance costs.

Environmental Sustainability Initiatives

Reducing Phosphate in Wastewater Discharge – Advanced cooling water treatment free of phosphate ensured wastewater discharge into natural streams.Water Conservation Project – Transitioned the facility from once-through to closed loop cooling systems, saving 34 million gallons of water annually.

“At ChemTreat, we are dedicated to delivering state-of-the-art industrial water treatment solutions that address the unique challenges faced by our clients,” said Rob Collier, President of ChemTreat. “Our work at the DOE national laboratory showcases our ability to tackle inefficiencies and environmental challenges head-on.”

To learn more about ChemTreat’s innovative solutions and the benefits achieved at the DOE national laboratory, download our comprehensive white paper today.

https://www.chemtreat.com/water-treatment-projects-at-a-doe-national-laboratory-improve-supercomputer-and-utility-system-performance-and-environmental-impact/

About ChemTreat

Headquartered in Richmond, Va., ChemTreat is one of the largest and fastest-growing industrial water treatment companies in the world. We create lasting partnerships and sustainable value by aligning our entire organization around the common goal of making our customers more successful.

ChemTreat is honored to be a preferred supplier with a Basic Ordering Agreement for the DOE and its Integrated Contractor Purchasing Team. We deliver best-in-class water treatment solutions to DOE sites across the U.S. For more information, visit chemtreat.com.

Media Contact
Deanna Werner
Pierpont Communications
dwerner@piercom.com
231-288-3700

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SOURCE ChemTreat