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The Monitoring Association Unveils Innovations to the ASAP Service to Revolutionize 911 Emergency Response

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The Monitoring Association (TMA) announced it has signed a multi-year managed services agreement with Mission Critical Partners (MCP) to power the growth of TMA’s Automated Secure Alarm Protocol (ASAP) Service.

MCLEAN, Va. , June 26, 2024 /PRNewswire-PRWeb/ — The Monitoring Association (TMA), the non-profit trade association representing the professional monitoring industry, announced it has signed a multi-year managed services agreement with Mission Critical Partners (MCP) to power the growth of TMA’s Automated Secure Alarm Protocol (ASAP) Service. This award was made after a competitive procurement process.

MCP was chosen for its strong reputation throughout the 911 community and the trust it has earned by successfully completing thousands of projects in 911 centers nationwide.

ASAP is the industry-leading, standards-based service for the digital dispatch of alarm events to 911 centers. Since its introduction in 2011, ASAP has been helping public safety agencies reduce the time to dispatch first responders by an average of two minutes, enabling faster and more informed response for improved outcomes, saving lives and property. ASAP has the largest adoption rate in the industry, with over 80 percent of the alarm systems in the United States monitored by an alarm company connected to the ASAP Service.

TMA’s partnership with MCP will supercharge the rollout of the ASAP Service and drive the development of ASAP’s next-generation, cloud-based solution. The next-generation solution will allow for the real-time sharing of rich data, including camera video streams, live location, health information, photos, and interior blueprints, dramatically improving situational awareness for emergency responders.

The ASAP Service, developed collaboratively with the Association of Public-Safety Communications Officials International (APCO), already enjoys widespread support across the 911 community. The solution is deployed in 911 centers in 23 states and the District of Columbia, covering a population exceeding 54.5 million.

According to TMA President Steve Butkovich, MCP is ideally suited for this initiative because of its subject-matter expertise and knowledge of the challenges and opportunities in the 911 community.

“MCP was chosen for its strong reputation throughout the 911 community and the trust it has earned by successfully completing thousands of projects in 911 centers nationwide,” Butkovich said. “Their team of professionals will bring unparalleled technological, operational, information technology, cybersecurity, and data-integration expertise, driven by a vendor-neutral approach, to this important initiative.”

“The ASAP service offers significant benefits to monitoring companies and 9-1-1 emergency communications centers by streamlining alarm notification processing,” said Mel Maier, CEO and Executive Director of APCO International. “Automating alarm workflows through ASAP significantly reduces response times and manual intervention, ultimately enhancing public safety response.”

“TMA and MCP share a mission to improve emergency-response outcomes, which is why this collaboration makes perfect sense,” said Darrin Reilly, MCP’s President and Chief Executive Officer. “We’re excited for the opportunity to help TMA expand the reach of its ASAP Service, and moreover, committed to the release of advanced features and functionality that will further enhance its performance and life-saving benefits.”

About The Monitoring Association (TMA)

The Monitoring Association (TMA) is the trade association representing the professional monitoring industry. Its membership community includes companies spanning all industry sectors, including monitoring centers, systems integrators, service providers, installers, consultants, and product manufacturers. As an ANSI Accredited Standards Developing Organization (SDO), TMA develops and maintains American National Standards (ANS) to benefit member companies and their customers. TMA is dedicated to the advancement of the professional monitoring industry through education, advocacy, standards, and public-safety relationships.

About Mission Critical Partners (MCP)

Mission Critical Partners (MCP) is a leading provider of consulting, data integration, network, and cybersecurity services for public safety, justice, and other federal, state, and local government agencies. MCP modernizes and manages critical technology infrastructure to form connected ecosystems. The company’s comprehensive experience and vendor-agnostic approach help the public sector improve outcomes, optimize its technical investments, gain workflow efficiencies, and mitigate risk. MCP works with over 95 percent of the nation’s largest metropolitan statistical areas. Founded in 2009, the company is headquartered in State College, Pennsylvania.

Media Contact

Leigh A. McGuire, The Monitoring Association, 1 703-660-4916, lmcguire@tma.us

Alex Oltmanns, Pipitone, 1 412-321-0879, aoltmanns@pipitone.com

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SOURCE The Monitoring Association

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Mercurius Media Capital Commits Initial $1 Million with Option for Additional $2 Million Media Investment in Mode Mobile’s National Growth

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REDWOOD CITY, Calif., May 15, 2025 /PRNewswire/ — Mercurius Media Capital (MMC), the first U.S.-based media-for-equity venture fund, announced a strategic investment in Mode Mobile, the fast-growing platform transforming how consumers monetize their time and attention. MMC has committed an initial $1 million, with an option for an additional $2 million, in targeted media inventory to accelerate Mode’s visibility and adoption across the U.S. market. Mode Mobile operates at the intersection of fintech, media, and rewards, offering a disruptive platform where consumers earn value from their time and attention.

In a landscape often focused on superficial engagement, Mode Mobile pioneers a model of value creation for underserved audiences. “At Mode, we’re pioneering a new way to utilize an everyday asset—turning smartphones into EarnPhones™,” said Dan Novaes, CEO and Co-founder of Mode Mobile. “Our passionate team is eager to partner with MMC and tap into their media expertise to accelerate our growth and connect with entirely new audiences.”

MMC’s investment will fuel Mode’s expansion through a broad media campaign, leveraging MMC’s partnerships with leading media platforms such as Sinclair Broadcast Group, TelevisaUnivision, Atmosphere TV, and others. Mode Mobile joins a growing portfolio of culturally relevant companies accessing high-impact advertising in exchange for equity.

“This isn’t just a growth story it’s a new framework for engagement,” said Piyush Puri, Founding Partner of MMC “Mode is building a model that aligns incentives at scale, fundamentally reshaping user interaction with devices, data, and dollars,” This partnership highlights the power of media-for-equity investing in unlocking growth for startups often overlooked by traditional funding models.

MMC bridges the gap for DTC and mid-sized brands by educating them on TV economics and the long-term value of brand-building MMC’s media offer premium inventory as a strategic asset, with a vested interest in each company’s success, creating impactful and targeted campaigns.

About Mercurius Media Capital Mercurius Media Capital launched in December 2023, is the first U.S.-based media-for-equity venture fund with ~$90 million in committed capital. Co-founded by Satyan Gajwani and Piyush Puri, MMC builds on over 15 years of experience driving media capital transactions at The Times of India Group, facilitating over $3 billion in media-based investments. MMC has partnered with leading media platforms, including Sinclair Broadcast Group, Televisa Univision, Atmosphere TV and others, to offer high-growth startups and enterprises access to distinct, large-scale advertising inventory in exchange for equity. This fund has backed several companies, including Airtasker, Deskera, Edly, Captain Experiences, reAlpha, RYSE and more.

This communication is for informational purposes only and does not constitute an offer to sell or the solicitation of an offer to buy any security. Investments in MMC are available only to verified accredited investors. Forward–looking statements are based on current expectations and involve risks and uncertainties that could cause actual results to differ materially. Past performance is not indicative of future results.

Media Contact:
Interdependence PR
Angelic Venegas, Account Director
847-977-5601
395316@email4pr.com 

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SOURCE Mercurius Media Capital

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Dentegrate AI Powers Growth for 220+ Dental Practices, Doubling New Patient Acquisition

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BOSTON, May 15, 2025 /PRNewswire/ — Dentegrate AI is revolutionizing dental practice growth, with over 220 clinics now using its AI-powered platform to automate patient acquisition and engagement. Early adopters report an average 70% increase in new patients each month, with many practices doubling their growth—all while reducing reliance on traditional marketing agencies.

Built on eight years of dental industry data, Dentegrate AI addresses key challenges practices face with conventional marketing: overextended agency teams, wasted ad spend, and missed growth opportunities. The platform combines two powerful solutions:

Automated Ad Management: Rather than relying on busy ad account managers, Dentegrate AI monitors and optimizes ads automatically in real-time—reducing human error that often occurs when managing multiple clients.AI Patient Coordinator: Functioning as a 24/7 virtual front desk, the AI handles inquiries, appointment scheduling, and follow-ups. This ensures practices maintain timely patient communication without adding to staff workload.

The New Standard: Why AI-Driven Growth Outperforms Agencies

Dentegrate’s mission is to provide always-on, automated systems for dental marketing and patient management. Traditional marketing agencies—often stretched thin across numerous clients—frequently struggle to deliver the focused attention needed for effective campaigns. Dentegrate AI offers a scalable, consistent alternative by running continuously in the background, eliminating the typical overhead and performance inconsistencies found with many agencies.

Early Results

Although some in the dental industry were initially uncertain about AI replacing personalized human strategies, early outcomes have been overwhelmingly positive. Dentegrate AI brings unmatched efficiency and reliability—practices using the platform report an average 76% increase in new patients, with many doubling or even tripling their growth due to its automated approach.

This level of growth is rarely achieved by traditional agencies, particularly those managing multiple clients. In 2025, Dentegrate AI continues to expand rapidly as more dental practices adopt the solution to remain competitive in an evolving market.

The Future of Dental Practice Growth

Dentegrate presents a powerful solution for dental professionals seeking to modernize their operations and reduce their dependence on traditional marketing agencies. It represents a major shift in how clinics approach marketing—offering an automated, efficient path to patient acquisition and long-term growth. For practices ready to stay ahead of emerging trends in marketing and engagement, Dentegrate AI provides a clear advantage.

To learn more, visit dentegrate.com.

View original content:https://www.prnewswire.com/news-releases/dentegrate-ai-powers-growth-for-220-dental-practices-doubling-new-patient-acquisition-302457061.html

SOURCE Dentegrate

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Excel Dryer: American made and tariff resilient

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Hand dryer manufacturer holds prices as top competitors announce increases across full product lines

EAST LONGMEADOW, Mass., May 15, 2025 /PRNewswire/ — Excel Dryer, Inc., a family-owned and operated manufacturer of touchless, high-efficiency hand dryers, is benefiting from its longstanding commitment to producing high-quality, American-made products, a strategy that has effectively insulated the company from the impact of import tariffs.

 

“Excel’s mission has always been to design and manufacture quality American-made products that are dependable, and people like to use,” said Executive Vice President and COO William Gagnon. “It’s in our DNA.”

XLERATOR® Hand Dryers are the only ones with Made in USA certification, built with parts from domestic supplier partners and manufactured in Massachusetts. As most of the top hand dryer manufacturers have announced price increases on their entire product line due to changing tariff policies, Excel is holding steady on pricing with production uninterrupted.

In addition to being tariff resilient, Excel leads the industry in sustainability. A life-cycle study focusing on energy consumption shows Excel dryers provide up to a 94 percent reduction of carbon footprint versus 100 percent recycled paper towels. The company encourages developers toward environmentally friendly design practices with green continuing education courses to help builders create health-focused facilities that meet criteria for Well Building Standard (WELL) certification.

Excel is also committed to hygiene, recently teaming up with the highly respected research firm Metrixlab to conduct a global survey. Results show a strong link between public restroom cleanliness and business reputation, with respondents saying the number one contributing factor to a dirty restroom is paper towels on the floor or overflowing trash cans.

“Every day our workers here in Massachusetts create the world’s most efficient, environmentally friendly and hygienic hand drying solution,” said Gagnon. “Born from American innovation, we are proud to set the standard for the industry.”

About Excel Dryer, Inc.
Excel Dryer is a family-owned and operated company that revolutionized the industry with the invention of the XLERATOR® Hand Dryer, which set a new standard for performance, reliability and customer satisfaction. For more than 50 years, Excel has been manufacturing American-made hand drying solutions that are dependable, cost effective, safe and sustainable. Backed by the best customer service, Excel Dryer products can be purchased through an established network of sales representatives and distributors globally. Learn more about Excel Dryer at exceldryer.com.

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SOURCE Excel Dryer

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