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PathFactory Launches ChatFactory, A B2B Buying Agent Powered By Generative AI

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PathFactory, the leading B2B content intelligence marketing platform, is pleased to announce the launch of ChatFactory, a generative AI-powered buying agent that revolutionizes the chatbot experience by empowering buyers with better digital content and helping vendors generate increased sales at lower cost.

TORONTO, June 26, 2024 /PRNewswire-PRWeb/ — PathFactory, the leading B2B content intelligence marketing platform, is pleased to announce the launch of ChatFactory, a generative AI-powered buying agent that revolutionizes the chatbot experience by empowering buyers with better digital content and helping vendors generate increased sales at lower cost.

“By the time buyers engage with sales, they’re already 70% along in their buying journey and have already made up their minds. If you don’t provide the right content up front in a way that’s easy to use and consume, you’ve probably lost them.” – Dev Ganesan, CEO and President of PathFactory

Harnessing the power of generative AI, traditional AI and content, ChatFactory leverages content intelligence and human-like conversation to effectively answer buyer questions, make informed and useful content recommendations based on vendor website content, and instantly create personalized and shareable content libraries in the format that best serves buyers’ needs.

“ChatFactory cuts through the clutter of clunky, traditional chatbots and hard-to-navigate vendor websites to give buyers the information they need, when and how they want it,” says Dev Ganesan, President and CEO of PathFactory. “By enhancing the self-directed buyers’ journey, vendors are able to generate more qualified leads and close more sales. It’s a win-win for buyers and sellers.”

Transforming Website Resources into Interactive Content Hubs
The ChatFactory AI buying agent can be quickly and securely trained on existing marketing resources and content, transforming static marketing material into an interactive information hub for prospective buyers. AI agents can also be customized to key accounts, providing confidential content like discovery, pricing and contracts, privately and securely.

“By the time buyers engage with sales, they’re already 70% along in their buying journey and have already made up their minds” adds Ganesan. “If you don’t provide the right content up front in a way that’s easy to use and consume, you’ve probably lost them. ChatFactory does that, at scale, reducing costs for sellers while making the buyer’s life easier.”

Sales and Marketing Co-Pilot
In addition to a buying agent, ChatFactory is also a sales and marketing co-pilot that enables fast and easy access to marketing content and human-like responses to buyer questions in real-time, providing valuable insights and analytics.

“ChatFactory is the next step in reducing friction across every stage of the buyer journey—it’s a game-changer for marketing and sales teams who want to optimize content delivery and provide buyers the experiences they want,” said Helen Baptist, Chief Strategy and Market Officer at BrandMuscle. “As a marketing and sales co-pilot, it has helped our revenue team understand our company, products, and value by easily searching through marketing content. It eliminates search time and ensures institutional knowledge isn’t lost.”

ChatFactory’s analytics dashboard enables marketers to track buyer engagement, queries, and responses so they can optimize content, identify gaps and better understand buying signals. Ultimately, both buyers and vendors are better informed, and therefore better positioned to make buying decisions or convert qualified leads.

Introducing a New AI Buying Experience – the ChatFactory Advantage

Website Buying Agent

Intuitive, intelligent, tailored AI-generated answers, content recommendations and customized, auto-generated microsites in an easy-to-use, self-service experience.

Interactive Content Curator

Train a ChatFactory agent on company content and resources, transforming a static website repository into an interactive information hub for prospective buyers.

Custom Agent Experience for Key Accounts

Create a custom agent experience for key accounts with specific, tailored content including secure access to private assets including discovery, contracts and pricing.

Sales and Marketing Co-Pilot

Fast and easy access to marketing content allows for instant, human-like responses to buyer questions in real-time and higher content engagement among qualified leads.

Content Strategy Optimizer

Leverage ChatFactory Analytics, including AI confidence scores and user ratings, to optimize content and identify gaps in the buyers’ journey.

About PathFactory
Providing the right content, to the right individuals, at the right time has become essential to enabling B2B teams to hit revenue targets. PathFactory is a content intelligence and personalization platform that enables B2B marketers to create personalized content experiences for both accounts and individual buyers. With PathFactory, go-to-market teams access the industry’s deepest and most-detailed content engagement analytics to track buyer and content engagement throughout the entire buyer journey.

Recognized as the 2023 Top-Rated Content Marketing Software by TrustRadius, a 2023 Content Experience Leader by G2, and a Cool Vendor in Technology Marketing by Gartner, PathFactory is trusted by B2B marketers, large and small, to deliver the highly-personalized content experiences modern B2B buyers expect. 

Media Contact

Pete Lorenco, PathFactory, (416) 304-9400, peter@pathfactory.com, pathfactory.com 

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SOURCE PathFactory

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HYPERGROWTH CX SOFTWARE PROVIDER ANNOUNCES NEW HIRES TO FUEL UK GROWTH AND US EXPANSION

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September 24, 2024

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CloudInteract announces new senior hires to support UK growth and US expansion, as it sets sights on supporting an industry predicted to grow to over USD 22 billion by 2030

LONDON, Sept. 24, 2024 /PRNewswire/ — CloudInteract, a rapidly growing, UK-based provider of customer experience (CX) platforms, announces new senior hires to support its UK growth plans and expansion into the US market.

Founded by customer workplace communications experts, Nick Seagrave and Simon Leyland, CloudInteract launched in 2023, providing customers, including education provider, Pearson, life sciences enterprises, and online consumer services providers, such as Swoop with innovative CX software, as well as supporting industry partners, including Amazon Web Services.

Through the delivery of AI-driven platforms and omnichannel systems, CloudInteract empowers companies to scale and continuously adapt to their evolving customer service needs.

Simon Leyland, CEO and co-founder of CloudInteract, explains, “CloudInteract was born out of Nick’s and my mission to reimagine customer experience, by making contact centre interactions better for both customers and users alike. We understand that in a world full of technology providers, the difference lies in how technology transforms real-world experiences.”

To support its UK growth plans and expansion of its US presence, CloudInteract has onboarded new talent to its 50% female senior leadership team. The company recently welcomed Marketing Director, Louise Mahrra, Head of Business, North America, Nancy Van Delist and UK Head of Business Development, Julian Degg.

They will work alongside Change Director, Eliza Taylor and co-founders, Chief Technology Officer, Nick Seagrave and CEO Simon Leyland.

“As CloudInteract expands its operations and brings in new talent to support strategic growth in an industry predicted to mature to over USD 22 billion by 2030, we are firmly fixated on helping businesses unlock the full potential of their customer experience platforms by turning every interaction into a competitive advantage.”

“By doubling down on our investment in people, partnerships, and platforms, we’re positioning CloudInteract as the go-to partner for businesses that want to unlock the power of AI, data, and communication to transform their customer interactions,” concluded Simon.

About CloudInteract: https://www.cloudinteract.io/ 

CloudInteract builds customer experience platforms to unlock the potential of data to improve customer interactions. Our solutions leverage AI, automation, and integration to create smarter, seamless customer experiences that are built to last.

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Tata Elxsi Delivers World’s First RDK-B Integration on Qualcomm 5G Fixed Wireless Access Platform

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42 mins ago

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September 24, 2024

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SAN DIEGO and BENGALURU, India, Sept. 24, 2024 /PRNewswire/ — Tata Elxsi, a global leader in design and technology services, today announced the successful integration of the RDK-B software stack with the Qualcomm® 5G FWA Gen 3 Platform. This first-of-its-kind integration opens a new pathway for operators to deliver fast, reliable, and scalable high-speed FWA solutions. Integration of the RDK-B middleware includes key features, such as Wi-Fi 6 connectivity, packet statistics, and advanced security options, ensuring the platform is versatile and can be deployed in both indoor and outdoor environments. Operators can now deliver value-added services, like Quality of Service (QoS), band steering, parental control, and VPN, enhancing the overall broadband experience. 

Gautam Sheoran – VP and GM, Wireless Broadband and Communications at Qualcomm Technologies, Inc., stated: 

“We are proud to collaborate closely with Tata Elxsi, who has leveraged their considerable expertise to port the RDK-B stack to our 5G FWA Gen 3 Platform, featuring the Snapdragon® X75 Modem-RF System. This critical step empowers operators to accelerate time-to-market, deliver high performance FWA solutions, and reduce development efforts, as they deploy powerful new FWA CPE solutions. We look forward, through continued collaboration with Tata Elxsi, to expanding our engagement with the broader RDK community, giving operators more choices and flexibility in deploying state-of-the-art solutions.”

Priya S Kumar – Head, Media and Communications at Tata Elxsi, stated:

“This integration broadens the RDK ecosystem and silicon diversity, which has traditionally centered on wired technologies like DOCSIS and Fiber-to-the-Home (FTTH). By incorporating RDK-B into the cellular-managed WAN space, Tata Elxsi is excited to collaborate in positioning the Snapdragon X75 platform as a future-ready solution for high-performance broadband applications. Tata Elxsi’s continuous commitment to the RDK ecosystem enables SoCs, OEMs and operators to rapidly innovate and scale, addressing the demands of next-generation broadband technologies.”

Looking ahead, Tata Elxsi will upgrade the platform to include next-generation features such as Wi-Fi 7. This upgrade will further enhance FWA devices, offering operators more flexible, scalable, and cost-effective solutions, setting the stage for the next generation of wireless innovation. 

About Tata Elxsi

Tata Elxsi is among the world’s leading design and technology services providers across industries, including Automotive, Broadcast, Communications, Healthcare and Transportation.

We are helping customers reimagine their products and services through design thinking and applying digital technologies, such as IoT (Internet of Things), Cloud, Mobility, Virtual Reality and Artificial Intelligence. For more information, visit www.tataelxsi.com

Snapdragon and Qualcomm branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.

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Huawei Calls to Expand Partnerships to Drive Global Digital Inclusion through TECH4ALL

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42 mins ago

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September 24, 2024

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SHANGHAI, Sept. 24, 2024 /PRNewswire/ — At the TECH4ALL Digital Inclusion Forum hosted at Huawei Connect 2024, Huawei called for more partners to join its TECH4LL initiative to drive global digital inclusion.

Launched in 2019 and aligned with the UN SDGs, TECH4ALL is Huawei’s long-term action plan for enabling an inclusive and sustainable digital world, focusing on the education, environment, health, and development domains.

At the forum, attendees explored TECH4ALL inclusion projects and digital inclusion advances in China outlined in the 2024 China Digital Inclusion Report produced by China Academy of Information and Communications Technology (CAICT).

“Promoting digital inclusion can not only effectively deal with problems that may exist in the development and application of digital technology, but also improve the realization of our overall goals,” said Xin Yongfei, Director of the CAICT Institute for Policy and Economics.

Discussions focused on how technology can help bring down barriers to information accessibility, equal opportunities, and a high quality of life. A key theme at the forum concerned the importance of cross-sector partnerships in maximizing the efficacy of inclusion projects such as those Huawei’s runs under TECH4ALL.

“Huawei is a committed to supporting China’s digital inclusion strategy,” said Jeffrey Zhou, President of ICT Marketing at Huawei. “We work with governments, enterprises, scientific research institutions, universities, and NGOs to implement projects that provide a useful reference for the world to seize the opportunities of digital transformation and share the inclusive benefits of digitalization.”    

Partners from both the deaf and vision-impaired communities looked at the role of technology in enabling digital inclusion. Huawei shared how it considers the needs of people with disabilities, the elderly, and children from the beginning of product design. As well as Bluetooth connectivity for hearing aids, Huawei smartphones, provide 15 accessibility features that are used by around 10 million people each month. These include technologies that can identify and send alerts for job recommendations tailored for people with disabilities.

“As a visually impaired device user and Huawei partner, I think it’s crucial to share the message that technology can give everyone an equal opportunity to participate in society, use public resources, and help eliminate the digital divide,” said Yin Nan, Chairman of Tianjin Hongqiao District Blind Association.

With partners the China Association of the Deaf and E-Times Digital Technology, Huawei TECH4ALL has also developed the Trouble-Free Hearing app. Based on Huawei Cloud AI, the app provides speech-to-text and text-to-speech translation and a real-time online sign language hub for use in potentially complex situations such as healthcare, legal consultations, and at service windows.

The forum also explored education inclusion through the TECH4ALL China DigiSchool project, which aims to provide online resources and teacher training for the delivery of STEAM curriculum. To date, 4,800 teachers and students have benefited in 29 schools.

Huawei also runs a range of education and training initiatives across the globe, including the Open School project with UNESCO, Instant Schools Network with Vodafone Foundation, and Skills and Wheels projects with global and local partners. Skills on Wheels, for example, brings free digital skills training to remote communities via truck-mounted mobile classrooms, reaching 93,000 people in 18 countries so far.

TECH4ALL education projects have reached more than 400,000 people across the globe, with technology and partnerships the key to success of each project.

About Huawei TECH4ALL

TECH4ALL is Huawei’s long-term digital inclusion initiative. Enabled by innovative technologies and partnerships, TECH4ALL aims to promote inclusion and sustainability in the digital world.

For more information, visit the Huawei TECH4ALL website: https://www.huawei.com/en/tech4all 

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SOURCE Huawei

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