Technology

PathFactory Launches ChatFactory, A B2B Buying Agent Powered By Generative AI

Published

5 months ago

June 26, 2024

PathFactory, the leading B2B content intelligence marketing platform, is pleased to announce the launch of ChatFactory, a generative AI-powered buying agent that revolutionizes the chatbot experience by empowering buyers with better digital content and helping vendors generate increased sales at lower cost.

TORONTO, June 26, 2024 /PRNewswire-PRWeb/ — PathFactory, the leading B2B content intelligence marketing platform, is pleased to announce the launch of ChatFactory, a generative AI-powered buying agent that revolutionizes the chatbot experience by empowering buyers with better digital content and helping vendors generate increased sales at lower cost.

“By the time buyers engage with sales, they’re already 70% along in their buying journey and have already made up their minds. If you don’t provide the right content up front in a way that’s easy to use and consume, you’ve probably lost them.” – Dev Ganesan, CEO and President of PathFactory

Harnessing the power of generative AI, traditional AI and content, ChatFactory leverages content intelligence and human-like conversation to effectively answer buyer questions, make informed and useful content recommendations based on vendor website content, and instantly create personalized and shareable content libraries in the format that best serves buyers’ needs.

“ChatFactory cuts through the clutter of clunky, traditional chatbots and hard-to-navigate vendor websites to give buyers the information they need, when and how they want it,” says Dev Ganesan, President and CEO of PathFactory. “By enhancing the self-directed buyers’ journey, vendors are able to generate more qualified leads and close more sales. It’s a win-win for buyers and sellers.”

Transforming Website Resources into Interactive Content Hubs
The ChatFactory AI buying agent can be quickly and securely trained on existing marketing resources and content, transforming static marketing material into an interactive information hub for prospective buyers. AI agents can also be customized to key accounts, providing confidential content like discovery, pricing and contracts, privately and securely.

“By the time buyers engage with sales, they’re already 70% along in their buying journey and have already made up their minds” adds Ganesan. “If you don’t provide the right content up front in a way that’s easy to use and consume, you’ve probably lost them. ChatFactory does that, at scale, reducing costs for sellers while making the buyer’s life easier.”

Sales and Marketing Co-Pilot
In addition to a buying agent, ChatFactory is also a sales and marketing co-pilot that enables fast and easy access to marketing content and human-like responses to buyer questions in real-time, providing valuable insights and analytics.

“ChatFactory is the next step in reducing friction across every stage of the buyer journey—it’s a game-changer for marketing and sales teams who want to optimize content delivery and provide buyers the experiences they want,” said Helen Baptist, Chief Strategy and Market Officer at BrandMuscle. “As a marketing and sales co-pilot, it has helped our revenue team understand our company, products, and value by easily searching through marketing content. It eliminates search time and ensures institutional knowledge isn’t lost.”

ChatFactory’s analytics dashboard enables marketers to track buyer engagement, queries, and responses so they can optimize content, identify gaps and better understand buying signals. Ultimately, both buyers and vendors are better informed, and therefore better positioned to make buying decisions or convert qualified leads.

Introducing a New AI Buying Experience – the ChatFactory Advantage

Website Buying Agent

Intuitive, intelligent, tailored AI-generated answers, content recommendations and customized, auto-generated microsites in an easy-to-use, self-service experience.

Interactive Content Curator

Train a ChatFactory agent on company content and resources, transforming a static website repository into an interactive information hub for prospective buyers.

Custom Agent Experience for Key Accounts

Create a custom agent experience for key accounts with specific, tailored content including secure access to private assets including discovery, contracts and pricing.

Sales and Marketing Co-Pilot

Fast and easy access to marketing content allows for instant, human-like responses to buyer questions in real-time and higher content engagement among qualified leads.

Content Strategy Optimizer

Leverage ChatFactory Analytics, including AI confidence scores and user ratings, to optimize content and identify gaps in the buyers’ journey.

About PathFactory
Providing the right content, to the right individuals, at the right time has become essential to enabling B2B teams to hit revenue targets. PathFactory is a content intelligence and personalization platform that enables B2B marketers to create personalized content experiences for both accounts and individual buyers. With PathFactory, go-to-market teams access the industry’s deepest and most-detailed content engagement analytics to track buyer and content engagement throughout the entire buyer journey.

Recognized as the 2023 Top-Rated Content Marketing Software by TrustRadius, a 2023 Content Experience Leader by G2, and a Cool Vendor in Technology Marketing by Gartner, PathFactory is trusted by B2B marketers, large and small, to deliver the highly-personalized content experiences modern B2B buyers expect.

Media Contact

Pete Lorenco, PathFactory, (416) 304-9400, peter@pathfactory.com, pathfactory.com

View original content to download multimedia:https://www.prweb.com/releases/pathfactory-launches-chatfactory-a-b2b-buying-agent-powered-by-generative-ai-302183460.html

SOURCE PathFactory

Technology

Doo Group Strengthens Global Reach with CySEC License for Doo Financial

Published

56 minutes ago

November 15, 2024

LIMASSOL, Cyprus , Nov. 15, 2024 /PRNewswire/ — Doo Group is proud to announce that Doo Financial, one of its brands, has been awarded a new license by the Cyprus Securities and Exchange Commission (CySEC). This achievement strengthens Doo Group’s commitment to providing a secure and regulated trading environment for its clients globally.

Expanding Regulatory Reach

The addition of the CySEC license highlights Doo Group’s extensive regulatory framework, which already spans across multiple financial jurisdictions, including the United Kingdom, Australia, Hong Kong and Malaysia. This strategic milestone reflects Doo Group’s dedication to ensuring compliance with international regulatory standards and prioritizing client security. As a European Supervisory Authority, CySEC offers a robust regulatory environment and is expected to enhance client confidence. For Doo Group, this new regulatory milestone reinforces its reputation as a trusted, reliable financial services provider.

“Acquiring the new license from CySEC is a significant milestone for Doo Financial, marking a key step in our ongoing growth and strategic expansion. This achievement not only reinforces our commitment to maintaining the highest standards of regulatory excellence but also solidifies our position as a trusted, reliable financial institution within Europe. By aligning with CySEC’s rigorous requirements, we are better positioned to offer enhanced services to our clients, foster greater transparency, and ensure long-term stability in an increasingly complex and dynamic financial landscape.” Costas Kappai, Doo Financial EU

Strengthening Client Confidence

Doo Financial EU, the European branch of Doo Financial, is now positioned to serve clients across Europe under the guidelines of a European Supervisory Authority. European clients will benefit from CySEC’s regulatory protections, including client fund safety and transparent business practices, ensuring a secure and trustworthy trading experience. This development allows Doo Financial EU to offer its suite of financial services and trading products to a wider audience, backed by the credibility and oversight of CySEC.

By expanding its regulatory reach, Doo Group continues to strengthen its position in the global financial market, enabling clients to trade with confidence. The CySEC license is another step toward achieving Doo Group’s vision of becoming a leader in financial services.

About Doo Group

Founded in 2014 and headquartered in Singapore, Doo Group is an international financial services provider with a focus on FinTech. With operations across 10 major business lines—including Brokerage, Wealth Management, Payments, and Digital Marketing—we are dedicated to delivering comprehensive financial solutions that empower our clients to explore a better future.

Photo – https://mma.prnewswire.com/media/2557948/Doo_Group_Strengthens_Global_Reach_with_CySEC_License_for_Doo_Financial.jpg

View original content:https://www.prnewswire.co.uk/news-releases/doo-group-strengthens-global-reach-with-cysec-license-for-doo-financial-302306893.html

Technology

Liberty General Insurance Continues to Drive Insurance Awareness and Inclusion with ‘Suraksha ka Vaada Bima ke Saath’ Initiative Across Delhi and Punjab

Published

56 minutes ago

November 15, 2024

NEW DELHI, Nov. 15, 2024 /PRNewswire/ — Liberty General Insurance, one of the leading non-life insurance companies in India and the lead insurer for Delhi under the Insurance Regulatory and Development Authority of India’s (IRDAI) State Insurance Plan, is spearheading an insurance awareness initiative in Delhi. While there are no gram panchayats in Delhi, Liberty continues to drive insurance awareness through grassroots and digital outreach.

In parallel, Liberty is fulfilling its rural and social obligations by focusing on underserved areas in Punjab. This effort includes a recently initiated awareness campaign across 400 gram panchayats in Punjab to expand insurance penetration and increase accessibility in these regions.

In Delhi, Liberty continues to create awareness under ‘Suraksha ka Vaada Bima ke Saath’ initiative launched in 2023. This October Liberty began with a Door-to-Door Campaign across North-West and North East Delhi, reaching over 1600 households in Karala Village, Budh Vihar, Kanjawala Village and Begumpur, Burari, Kanhiya Nagar, Rampura, and Jahangirpuri, achieving over 25000 impressions. Over nearly a month, Liberty’s teams engaged with residents, distributing leaflets and explaining the benefits of motor and health insurance. This campaign was followed by the ‘Nukkad Natak’ (Street Play) initiative in South Delhi, targeting key neighborhoods of Sarojini Nagar, Lajpat Nagar, Nirman Vihar, Lakshmi Nagar, and Begumpur chowk market. The street plays used interactive performances to educate communities on the importance of insurance and dispel common myths. To reinforce the message, Liberty’s team also disseminated copies of the ‘Wise Ways of Insurance’ booklet—a unique resource developed to demystify insurance products and promote informed decision-making. The booklet, which is being translated into vernacular languages, is also being distributed in other states as part of Liberty’s commitment to financial literacy across India.

Complementing its on-ground efforts, Liberty General Insurance continues to leverage social media to drive targeted insurance awareness campaigns. Recognizing that widespread mobile access allows more people to connect online, Liberty reaches both rural and urban audiences, empowering individuals everywhere with the knowledge needed to make informed financial decisions.

Commenting on this awareness drive, Mr. Parag Ved, CEO & Whole-Time Director, Liberty General Insurance said, “Our ‘Suraksha ka Vaada Bima ke Saath’ campaign is an effort in line with IRDAI’s ‘Insurance for All by 2047’ vision, towards empowering communities across Delhi, Punjab, and beyond with the financial security that insurance provides. With general insurance penetration in India still at less than 1% of its GDP, there is a pressing need to educate communities and break down the barriers to understanding the importance of insurance. Liberty will ensure that its wide distribution network makes policies accessible to all, so that every citizen—no matter where they are—can access the financial safety net that insurance offers.”

“Liberty is committed to fostering a culture of financial resilience where every Indian can feel secure about their future. Together, we are building a future where insurance isn’t just a product but a promise of protection and peace of mind,” Mr. Ved added.

Looking ahead, Liberty will be rolling out a transit media campaign across South Delhi in December, utilizing branded auto rickshaws to increase visibility and connect with residents in this vibrant area of the capital. By leveraging transit media, Liberty aims to bring insurance awareness into people’s daily routines, making information accessible in familiar, everyday settings. This campaign builds on the success of previous awareness initiatives and reinforces Liberty’s commitment to educating and empowering individuals about insurance.

About Liberty General Insurance

Liberty General Insurance Ltd. (LGI) is a joint venture between Summit Asia Investment Holdings PTE Ltd.— a group company of Liberty Mutual Insurance Group, a diversified global insurer with over 900 offices across the world, headquartered in the U.S., Enam Securities, and Diamond Dealtrade. LGI commenced operations in 2013 with the aim of providing comprehensive retail, commercial and industrial insurance solutions. The company has an employee strength of 1100+ with presence across 100+ locations in 28 states and UTs. Its partner network consists of about 6000+ hospitals and more than 5000 auto service centres. The company offers health and personal accident insurance, car and two-wheeler insurance, employee compensation insurance, commercial insurance, engineering insurance, marine insurance, liability insurance and property insurance among other products in India.

Photo: https://mma.prnewswire.com/media/2558927/LGI_organised_campaign.jpg

View original content to download multimedia:https://www.prnewswire.com/in/news-releases/liberty-general-insurance-continues-to-drive-insurance-awareness-and-inclusion-with-suraksha-ka-vaada-bima-ke-saath-initiative-across-delhi-and-punjab-302306895.html

Technology

Hikvision unveils WonderHub and elevates smart collaboration across industries

Published

56 minutes ago

November 15, 2024

HANGZHOU, China, Nov. 15, 2024 /CNW/ — Hikvision unveiled its fully upgraded smart collaboration business. The event showcased a range of innovative products designed to transform collaboration in education, meetings, retail, and more. Among the highlights were cutting-edge solutions like WonderHub interactive displays, digital signage, and video conference devices. These products underscore Hikvision’s commitment to driving digital transformation and enhancing user experiences in an increasingly connected world.

At the heart of this ecosystem is WonderHub, which features WonderOS, an AI-powered platform that seamlessly connects devices and enhances collaboration. With tools like WonderSpark for interactive whiteboards and WonderCast for wireless content sharing, WonderHub enables users to communicate, create, and collaborate more effectively than ever.

Boosting Classroom Engagement with Innovative Solutions

In education, WonderHub is designed to elevate classroom experiences. The interactive displays enable students to share and express ideas effortlessly, creating a more engaging and dynamic learning environment. The built-in WonderSpark smart whiteboard software uses AI to recognize equations, provide solutions, and generate interactive 3D teaching materials across subjects like mathematics, chemistry, and natural sciences. Teachers can also access licensed images and videos through Creative Commons integration, enriching lesson content and boosting student engagement.

Classrooms equipped with WonderHub also benefit from multi-window modes and a suite of 19 educational tools. These include subject-specific templates and interactive applications. For remote learning, WonderHub integrates seamlessly with third-party conferencing platforms, allowing students to collaborate in real-time, no matter their location.

Empowering Business Meetings with Intelligent Features

Hikvision’s smart collaboration solutions transform business meetings into more efficient and immersive experiences. The WonderHub Ultra Series allows users to easily connect personal devices and leverage the interactive display’s camera, speakers, and microphone for high-quality remote conferencing. The HiSpire meeting management system streamlines meeting logistics, including room scheduling, attendee notifications, post-meeting summaries, and distribution of materials.

Advanced AI features, such as auto-framing and speaker tracking, ensure optimal video quality. Meanwhile, app-free screen casting allows for easy sharing of presentation materials. The X12 and X28 audio-video cameras offer enterprises tailored setups to suit meeting rooms of any size, ensuring seamless communication with high-definition video and precise audio capture.

Transforming Retail Spaces with Dynamic Digital Signage

Hikvision has also advanced its digital signage solutions to enhance customer engagement in retail scenarios. The vibrant displays and centralized content management allow retailers to effectively capture attention. High-brightness window displays attract passersby with promotions and new product highlights. Meanwhile, floor-standing signage supports interactive features, such as self-service ordering. The HikCentral FocSign platform enables retailers to remotely manage and distribute content across multiple locations, improving operational efficiency and ensuring consistent branding.

These digital signage solutions, including the DP and DL series, boast superior brightness and clarity, ensuring visibility even in strong lighting conditions. The displays run on Hikvision’s self-developed platform and support WonderCast wireless casting, enabling quick and easy content sharing from various devices.

Since entering the smart collaboration market in 2017, Hikvision has rapidly become a leading global player. With over 300,000 units sold across more than 140 countries and regions, Hikvision’s smart collaboration business exemplifies the company’s commitment to innovation, quality, and user-centric design. As a key highlight of this evolution, the fully upgraded WonderHub represents the next leap forward in smart collaboration technology.

By bridging advanced technology with practical applications, WonderHub, along with Hikvision’s broader range of smart collaboration solutions, is leading the way in providing more efficient and intelligent solutions for users worldwide.

For more information about Hikvision’s smart collaboration products and solutions, please visit Hikvision’s official website.

View original content to download multimedia:https://www.prnewswire.com/news-releases/hikvision-unveils-wonderhub-and-elevates-smart-collaboration-across-industries-302306901.html

SOURCE Hikvision Digital Technology