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Barco, the Leader in Laser-Powered Cinema Solutions, Launches New Marketing Campaign in Movie Theatres Across the U.S. and Canada, Highlighting the Benefits of Laser Projection to Enhance the Moviegoing Experience

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  Laser by Barco exhibitors include AMC Theatres, Cinemark, Cineplex, B&B Theatres, Elevate Entertainment Group, National Amusements and Malco Theatres

LOS ANGELES, June 26, 2024 /PRNewswire/ — Barco, the leader in laser cinema solutions, today revealed the launch of its new “Laser by Barco” marketing campaign to help educate audiences about the unique benefits of experiencing movies in laser projection. With “Laser by Barco,” moviegoers are treated to more – more brightness, more color, and more contrast – bringing movies to life on the big screen like never before.

 

The campaign is now live in movie theaters with Barco Laser Projection across the U.S., and on digital and social platforms, with global markets expected to follow over the coming months. Initially, Laser by Barco marketing initiatives will run in theaters including Cinemark, B&B Theatres, Elevate Entertainment Group, National Amusements, and Malco Theatres, among others. Rollout of Barco Laser messaging at Cineplex Canada is planned to launch later this year. Watch here.

The campaign includes an all-new global cinema trailer that will run on-screen prior to the start of each movie, showcasing the cinematic brilliance laser projection technology brings to theaters, including brighter, crisper on-screen images and an increased color gamut. Additional assets include the launch of a new moviegoer website, in-lobby displays, digital banner ads, creative social media campaigns, and Laser by Barco branding throughout the customer journey in theaters.

“This campaign was developed to make the benefits of laser projection technology accessible and relatable to every moviegoer,” said Adam Cassels, VP Marketing, Barco Cinema. “Barco is proud to work with our cinema partners to bring the differentiation of laser to life for consumers in North America and beyond.”

“Since its launch, laser projection has been rapidly adopted in theaters worldwide,” added Carl Rijsbrack, SVP Strategy & Marketing, Barco Cinema. “With this new campaign, we’re giving audiences a peek into the groundbreaking Barco technology that is changing the way movies are delivered and experienced. The Barco team is passionate about delivering exceptional cinema and we are excited to share that passion with moviegoers through this initiative.”

In addition to the unparalleled visual benefits, Laser by Barco is an environmentally responsible solution, consuming as much as 70% less energy than the standard Xenon lamp-based projector. Laser technology has a smaller carbon footprint overall, with less heat dissipation, lower HVAC needs, the elimination of waste from consumables and lamp disposal, and a longer lifespan.

For more information on “Laser by Barco,” visit https://www.laserbybarco.com/

About Barco 

Barco, headquartered in Kortrijk (Belgium), is a global company leading in visualization, networking, and collaboration technology. Its innovative solutions drive advancements in the healthcare, enterprise, and entertainment markets. At the heart of Barco’s success are over 3,000 dedicated ‘visioneers’, each passionately contributing to driving change through technology. Listed on Euronext (BAR), Reuters (BARBt.BR), and Bloomberg (BAR BB), Barco realized sales of 1,050 million euro in 2023. For further insights, please visit www.barco.com or connect on X, LinkedIn, YouTube, Instagram, and Facebook. Barco. Visioneering a bright tomorrow. © 2024

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SOURCE Barco, Inc.

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New Generation Centralized Control System Promotes “Integrated Operation Monitoring”

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BORTALA, China, Dec. 26, 2024 /PRNewswire/ — On December 26, personnel at the monitoring operation and maintenance center of the State Grid Bortala Power Supply Company were conducting acceptance testing for the new generation centralized control system. The company is actively promoting the application of this new system to facilitate “integrated operation monitoring” and enhance the risk management capabilities and equipment refinement levels of the power grid.

The new generation centralized control system serves as a technical support system for monitoring the operational status and fault defects of grid equipment. It acts as the “eyes” and “hands” for managing the operation of power grid equipment. Compared with the old Open3000 system, it optimizes the human-machine interface, refines system functions, and achieves comprehensive awareness of equipment status, defect detection, and proactive early warning, thereby providing efficient information processing capabilities to ensure that monitoring personnel can supervise equipment operation in real time.

During the system construction process, the company actively adapts to changes in production models, scientifically formulates project timelines, and deepens new operation and maintenance management models, such as “unattended + centralized monitoring” and “equipment owner + general practitioner.” This enhances the construction of the new centralized monitoring system and the integration of substation sites, providing comprehensive and robust monitoring support for the reliable operation of the Bortala power grid.

Up to now, the company has completed the construction of the main station of the new generation centralized control system, software and hardware debugging, graphic drawing and other tasks, as well as the station-end access of the new generation centralized control system for 54 substations, the entry of monitoring information into the database, and the forwarding of the front-end data of the new generation centralized control system within the centralized control range. The company carries out the orderly supplementation of monitoring information points for access devices and the verification of remote control information at substations.

In the next step, the company will  actively explore digital transformation, strengthen modern team construction, and innovate practices in intelligent monitoring and business collaboration, all aimed at advancing the construction of modern centralized control stations to ensure the safe and stable operation of equipment.

 

View original content:https://www.prnewswire.com/apac/news-releases/new-generation-centralized-control-system-promotes-integrated-operation-monitoring-302339181.html

SOURCE State Grid Bortala Power Supply Company

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BC.GAME Launches Monkey King-Themed Slot Game Wukong

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NICOSIA, Cyprus, Dec. 26, 2024 /PRNewswire/ — BC.GAME has launched its latest slot game, Wukong, inspired by the highly acclaimed Black Myth: Wukong, a groundbreaking AAA game that has captivated players worldwide. Officially released on December 24, this 6-reel, 5-row slot game allows players to experience the essence of Wukong’s legendary journey while aiming for rewards of up to 10,000 times their bet.

The game incorporates iconic symbols and elements from Black Myth: Wukong, such as the Ruyi staff, gourd bottles, and treasure pearls, designed to recreate the mythical atmosphere of the original story. The addition of the Sticky Symbols feature enhances gameplay by keeping special symbols locked in place during free spins, significantly increasing the chances of winning and unlocking larger rewards.

Dark Visual Design and Storytelling Behind Wukong

The visual design of Wukong draws from traditional Chinese art styles, blending elements from Journey to the West. The reels are filled with recognizable symbols like the Ruyi staff, gourd bottles, and treasure pearls. These symbols immerse players in the mythical world of the story, faithfully recreating key moments from the novel, such as Sun Wukong’s havoc in Heaven and his encounters with the White Bone Demon.

The game’s background is rooted in Journey to the West, where Sun Wukong embarks on a journey with the monk Tang Seng and his companions to obtain sacred scriptures. Each detail of the game is carefully crafted to bring this legendary tale to life, offering a unique gaming experience and a tribute to Chinese culture and mythology.

Key Features of the Wukong Slot Game:

Free Spins and Bonus Opportunities: Triggering free spins unlocks additional reward mechanisms, increasing the chances of landing big wins.

Sticky Symbols Feature: Special symbols remain in place during free spins, greatly enhancing winning potential.

Up to 10,000x Max Win: The game offers a maximum payout of up to 10,000 times the bet, providing significant winning opportunities.

“Wukong is not just about spinning reels; it’s about experiencing a rich part of Chinese culture. We’ve worked hard to ensure the game is stunning and fun and engaging for players, with layers of features that add excitement. We’re proud to offer a game that blends storytelling with gameplay, and we think players will love the journey through Wukong’s legendary world,” Jack Dorset, CEO of BC.GAME said.

About BC.GAME

BC.GAME is a leading online gaming platform that integrates blockchain technology and cryptocurrency into its casino games, by offering a secure, transparent, and decentralized experience, BC.GAME allows players to enjoy a variety of gaming options, including slots, table games, and live casino offerings. The platform is dedicated to providing players with exciting, fair, and innovative ways to engage with the world of gaming. citing, fair, and innovative ways to engage with the world of gaming.

View original content to download multimedia:https://www.prnewswire.com/news-releases/bcgame-launches-monkey-king-themed-slot-game-wukong-302339189.html

SOURCE BC.GAME

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Infidigit Welcomes Pinaki Gupta as an Advisor to Foster Leadership and Drive Strategic Growth

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MUMBAI, India, Dec. 26, 2024 /PRNewswire/ — Infidigit, an AI-enabled digital growth partner known for delivering exceptional results in SEO, CRO, and digital growth, welcomes Pinaki Gupta as Director – Strategy and Oversight. Pinaki’s vast experience in driving business transformation and fostering innovation will be instrumental in shaping Infidigit’s strategic direction and positioning the organisation for long-term success.

With a career spanning global enterprises such as Tata Interactive Systems and MPS Interactive and as the founder of Pisarto, a prominent home decor marketplace, Pinaki has consistently driven innovation and growth. His expertise will play a pivotal role in further scaling Infidigit’s vision and helping it explore untapped opportunities in the dynamic digital marketing ecosystem.

Sharing his thoughts, Pinaki Gupta, said, “Infidigit’s rise as a leader in digital marketing has been remarkable. Kaushal and his team have built an organisation with a strong culture of innovation and performance that truly sets them apart. I am excited to join Infidigit as an Advisor to bring a new perspective and help evaluate business opportunities and accelerate their growth journey. Together, we will focus on building strategic frameworks that ensure Infidigit continues to thrive in an evolving digital-first world.”

Kaushal Thakkar, Founder and Managing Director of Infidigit, said, “Pinaki and I share a long and fruitful professional history, during which I’ve consistently been impressed by his incisive strategic mind. His knack for challenging the status quo and driving transformative change makes him an ideal fit for Infidigit’s ambitious growth trajectory. We’re excited to leverage his mentorship as we reach new heights, fortify our leadership team, and continue delivering exceptional results for our clients.”

Infidigit, under Kaushal Thakkar’s leadership, has consistently set benchmarks in SEO, CRO, and digital growth strategies. With over 100 award-winning campaigns, Infidigit has delivered measurable results across industries. Pinaki’s addition to the leadership team further strengthens its mission of combining innovation, leadership, and performance to help businesses grow sustainably.

About Infidigit:

Infidigit, an AI-enabled digital growth partner, empowers top brands to achieve impactful results through SEO, ASO, CRO, and data-driven digital strategies. At the forefront of AI innovation in marketing, Infidigit is developing a SaaS product to further simplify SEO. With a proven track record of measurable success, Infidigit partners with startups, MSMEs, and enterprises across diverse industries, enabling them to thrive in the digital-first economy. Their commitment to excellence is underscored by over 100 award-winning campaigns recognized by prestigious platforms such as the SMX, APAC Search Awards, ET BrandEquity Shark Awards, Sparkies and Exchange4Media IDMA. Infidigit continues to set new standards in digital marketing, driving sustainable growth and unparalleled success for its clients.

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