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The Future of Sales: Unveiling Apollo.io’s Comprehensive Book “Outbound Sales”

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New Book Provides Timely Insights and Practical Tools for Effective Outbound Pipeline Generation for Growth-Focused Businesses

SAN FRANCISCO, June 25, 2024 /PRNewswire/ — Apollo.io, a leading go-to-market (GTM) solution for sales and marketing teams, has released its first Amazon Kindle book, “Outbound Sales: A multi-channel approach to growing your business by building relationships.” As a cornerstone of Apollo Academy, the company’s learning hub for world-class sales and GTM education, this in-depth guide delivers unparalleled insights as well as dozens of templates, anecdotes, and actionable frameworks for building a robust pipeline — all designed to aid various sales roles from novices to seasoned leaders. The book highlights the importance of adapting to modern outbound processes and emphasizes the ‘Full Cycle Selling’ approach to help businesses grow sustainably and profitably.

“In the process of writing this book, we found that the traditional outbound sales model is fundamentally broken, and those who fail to adapt are being left behind,” said Josh Garrison, Apollo’s VP of Content Marketing and Product Education. “For most companies, single-channel selling doesn’t work anymore. Unchecked automation will ruin your relationships and deliverability, hampering efforts to grow down the line. Misaligned incentive models create chaos instead of producing results. In short, the industry must evolve. We wrote this book to help readers migrate to the ‘Full Cycle Selling’ approach and lay out best practices for an outbound process that works today.”

Drawing on survey findings from over 250 global sales leaders and sales pros, proprietary data from millions of active Apollo users, and extensive industry interviews with 50+ veteran sales leaders, enterprise VPs, and multi-million dollar business founders, Outbound Sales offers a data-backed blueprint for modern sales strategies.

Here’s a sample of what the data reveals about the state of outbound today and the tactical shifts sales professionals need to consider:

Low Conversion Rates: With 71 percent of surveyed sales professionals converting less than 10 percent of their leads to paying customers, there is room for significant improvement in lead qualification processes.Time Consumed in Admin Tasks: 41 percent of surveyed sales professionals spend 1-3 hours daily on admin work, time that could be dedicated to core sales activities.Multiple Touchpoints Required: 40 percent of respondents say it takes at least six touchpoints to secure a qualified meeting, reflecting the complexity of reaching and engaging today’s buyers who often require multiple interactions before they engage.Concerns About Email Deliverability: With mailbox providers tightening their spam filters, 60 percent of respondents are concerned about email deliverability. This indicates a need for optimized and compliant email strategies for effective deliverability rates.Effective Use of LinkedIn: Survey data shows that 58 percent of respondents using LinkedIn as an outbound channel are converting their prospects in five touch points or less. This points to the effectiveness of LinkedIn for personal branding, targeted networking, and direct outreach in sales strategies.Automation in Pipeline Processes: 89 percent of surveyed sales professionals have automated parts of their pipeline generation, reflecting widespread adoption of artificial intelligence (AI) technology to streamline lead generation and management processes.

The book delves deeper into these issues, proposing actionable strategies and expert-backed methods that have contributed to tripled meeting rates and driven multi-million-dollar valuations, equipping readers with the tools necessary to enhance their sales performance amidst evolving market conditions.

Experts featured in Outbound Sales:

“I met with 20 of the greatest GTM minds on the planet. CROs, VPs of Sales, CMOs, CCOs, trainers, talking heads and 90 percent agreed that the SDR role is basically dead. Why? 1) It’s been used incorrectly 2) The economics are off in most cases 3) It’s a vestige of the ZIRP/Grow-at-all-costs era 4) They aren’t staying with their employer 5) Results are tanking.” — Mark Kosoglow, Former CRO at Catalyst Software”A couple of years ago you could get away with lazy pipeline generation. That just doesn’t fly anymore. The core tactical work of personalization — high-quality, human interactions, deep sequences that run long, carry across multiple channels, and reflect a deep level of engagement and research – used to be what the high-performers did. But today, that’s the bar.” — Stevie Case, CRO at Vanta”AI-generated copy is so hot. Everyone wants to use it to create messaging, but nobody wants to consume AI content. AI is only as good as the data you have. Use AI as a starting point and then take the time to actually adjust it yourself.” — Florin Tatulea, Head of Sales Development at Common Room

Outbound Sales is available to read for free at bit.ly/outbound-sales-book. A press kit with high-resolution images featured in the book is available here. To sign up for free, visit www.apollo.io.

About Apollo.io
Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world’s largest enterprises. The company is one of the fastest growing companies in SaaS, raising approximately $250 million to date and valued at $1.6 billion. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 275 million B2B contacts, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers.

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Apparel Manufacturing In New York City Offers 360 Design Support For Apparel Brands

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NEW YORK, Nov. 13, 2024 /PRNewswire/ — Apparel Manufacturing In New York City (AMI NYC) is excited to announce the launch of its comprehensive 360 Design Program. This innovative program is designed to empower retail stores and emerging start-up brands in the apparel industry by providing them with comprehensive support throughout the entire design and production process.

In today’s dynamic digital landscape, characterized by the meteoric rise of platforms like TikTok shops, apparel brands face unprecedented pressure to deliver impactful designs that resonate with discerning online consumers. Recognizing this critical need, AMI NYC has meticulously crafted the 360 Design Program to bridge the gap between creative vision and market success.

The 360 Design Program is a game-changer for new and aspiring apparel brands. AMI NYC’s deep understanding of the industry, coupled with its commitment to affordability, makes it the ideal partner for businesses looking to make their mark in the competitive world of fashion.

Here are just a few of the many ways the 360 Design Program can help your brand succeed:

Concept Development: Our team of experienced designers will work collaboratively with you to transform your initial ideas into commercially viable designs. From mood boards to technical sketches, we’ll ensure your vision is captured and translated into compelling apparel concepts.Technical Design & Pattern Making: Our skilled technicians will create precise patterns and technical specifications, ensuring your garments are produced to the highest standards of quality and fit.Sourcing & Sampling: We leverage our extensive network of trusted suppliers to source the finest fabrics and materials that align with your brand’s aesthetic and budget.Production Management: We oversee every step of the production process, from cutting and sewing to finishing and quality control, ensuring timely delivery of your collection.Marketing & Launch Support: Our marketing experts can provide guidance on branding, packaging, and go-to-market strategies, helping you effectively launch your new collection and reach your target audience.

Apparel Manufacturing In New York City (AMI NYC) is strategically positioned as a leading USA apparel production management company. For apparel brands seeking reliable and high-quality USA apparel production teams, Apparel Manufacturing In New York City (AMI NYC) stands out as the partner of choice.

The 360 Design Program is a testament to AMI NYC’s unwavering commitment to fostering innovation and empowering businesses in the apparel industry. By providing unparalleled support and expertise, AMI NYC is dedicated to helping brands thrive in today’s competitive market.

For more information about the 360 Design Program and to discuss your next apparel collection, please visit apparelmanufacturinginnyc.com.

Apparel Manufacturing In New York City (AMI NYC)

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Shipt Announces Same-Day Delivery Offerings with The Fresh Market in Time for Holiday Season

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The Fresh Market launch brings exceptional products, restaurant-quality foods, and more to customers via Shipt’s reliable, high-quality delivery

BIRMINGHAM, Ala., Nov. 13, 2024 /PRNewswire/ — Shipt, the same-day delivery platform connecting customers to a delightful, curated assortment of retailers, is excited to announce its partnership with The Fresh Market, recognized by USA Today 10 Best Readers’ Choice Awards 2024 for best bakery, best deli, and best-prepared food. Shipt will now offer same-day delivery from more than 140 The Fresh Market locations across 22 states. First-time Shipt users can save $15 off orders of $50 or more at The Fresh Market with code FRESH15 on Shipt’s marketplace now through December 31.*

The addition of The Fresh Market’s assortment to the Shipt marketplace provides members with expanded access to high-quality fresh products, meal-ready foods, gifting options, plus alcohol** offerings at select stores. The Fresh Market’s dedication to excellent products and guest experience makes it a natural partner for Shipt and a top-tier offering for Shipt members. With locations across multiple states, members and customers can find out if their zip code includes The Fresh Market by visiting Shipt’s website or app and typing in their address.

“The Fresh Market will provide unique products, organic options, and delicious meal-ready items to our members and we are thrilled to have them join Shipt’s marketplace ahead of the busy holiday season,” said Katie Stratton, Shipt’s chief growth and strategy officer. “The addition of The Fresh Market marks another exciting opportunity for Shipt to emphasize our brand’s dedication to offering a curated, quality selection of top-notch retail options to our members.”

Ahead of the holidays, members can learn how The Fresh Market’s wide array of products can make their gatherings even more special, all powered by Shipt’s same-day delivery solutions. Shipt’s ‘Lists’ feature, which enables users to pre-select items for specific occasions or recipes and quickly add to their cart, and ‘Preferred Shopper,’ an industry-leading pairing feature, will make shopping The Fresh Market’s assortment even easier as members can focus on time with loved ones instead of running to the store.

“At The Fresh Market, our mission has always been to create an exceptional shopping experience with the highest quality products and unmatched service,” said Emily Turner, chief marketing officer for The Fresh Market. “Our partnership with Shipt, renowned for their guest-centric approach, allows us to extend this experience to our guests’ doorsteps with unparalleled convenience.”

New customers can enjoy Shipt’s same-day delivery service with a 14-day free trial.** For more information on Shipt and The Fresh Market, Inc., please visit shipt.com and thefreshmarket.com. 

About Shipt
Through easy-to-use technology and a network of workers who love to go above and beyond, Shipt connects personal shopping and delivery to 80% of households in more than 5,000 U.S. cities.  Shipt’s app and website offer consumers access to a variety of stores and product categories, including fresh foods, household essentials, wellness products, office and pet supplies. Shipt also helps power deliveries for retailers on orders placed on their own websites by leveraging Shipt Driven, a delivery-only last-mile offering. Shoppers and drivers on the Shipt platform are known for reliability and going above and beyond, including communicating in real time about preferences and substitutions.

Shipt is an independently operated, wholly owned subsidiary of Target Corp. Founded and headquartered in Birmingham, Alabama, Shipt also maintains an office in San Francisco. For more information, visit Shipt’s Newsroom.

About The Fresh Market, Inc.
Voted as the “Best Grocery Store in America” by USA Today’s 10 Best Readers’ Choice Awards in 2023, 2022 and 2021, “America’s Best Customer Service 2021” by Newsweek and Statista and a top 5 most trusted grocery retail brand for specialty and natural/organic foods in the 2022 BrandSpark Most Trusted Awards, The Fresh Market helps guests discover the best with time-saving meal solutions, unique ingredients, and delicious food for any occasion. From fresh produce and exceptional meat and seafood to signature baked goods and thousands of organic options, the specialty grocer has something to please every palate. The Fresh Market currently operates 160 stores in 22 states across the U.S., inspiring guests to discover new flavors and cook with confidence. For more information, please visit or follow the company on Facebook, Twitter, Instagram, TikTok and Pinterest.

*Offer expires 10/31/24 at 11:59 p.m. HT. First time Shipt customers place an order of $50 or more from The Fresh Market on Shipt marketplace, and input promo code FRESH15 at checkout to receive $15 off. Limit 1 use per promotional code. Promo code not valid for current Shipt members. Offer not valid for orders containing alcohol items. Offer is subject to Shipt Promotional Terms and Conditions.

**Orders with alcohol may incur a $7 alcohol fee. Alcohol delivery is available in select areas and varies by retailer. You must be 21 years of age or older with a valid ID to order or receive alcohol. Shipt credits cannot be applied to orders containing alcohol items. Alcohol inventory varies by retailer.

***Offer valid for new customers only, returning customers are ineligible. 14 day trial will renew at the applicable membership rate at the end of the trial. Cancellation available free of charge anytime during trial. Offer is subject to Shipt Promotion Terms and Conditions. Deliveries under $35 with a membership will incur a $7 fee. All orders with alcohol (where available) may incur a $7 alcohol fee. Service fees may apply and will vary by retailer and location. See Terms of Service. See Terms of Service.

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St. Joseph’s Health Wins National Patient Safety Award

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Total Systems Safety assessment earns St. Joseph’s Health facilities the 2024 Safety Excellence Award from ECRI

PLYMOUTH MEETING, Pa., Nov. 13, 2024 /PRNewswire/ — ECRI, a global healthcare safety nonprofit organization, named St. Joseph’s Health the winner of the 2024 Safety Excellence Award, in recognition of numerous safety initiatives they successfully executed across two facilities in northern New Jersey.

St. Joseph’s Health aligned executive leaders and frontline staff to proactively complete the ECRI Total Systems Safety Assessment to capture a candid, comprehensive snapshot of the institution’s safety status, identify areas for improvement, fuel targeted action plans, and measure progress over time.

The annual Safety Excellence Award from the ECRI and ISMP Patient Safety Organization (PSO) recognizes outstanding patient safety initiatives and evidence-based strategies that improve safety-related outcomes.

“We are proud of the team at St. Joseph’s Health for embracing many of the principles that are foundational for a holistic approach to patient safety, like the Total Systems Safety framework and just culture for the workforce,” said ECRI Chief Medical Officer Dheerendra Kommala, MD. “Their commitment to involving leadership at all levels has been instrumental in driving impactful change that’s sustainable. This proactive, patient-centered approach sets a new standard that is grounded in transparency and successfully reduces preventable harm.”

“Our entire team has taken a hands-on approach to patient safety,” said Pam Upadya, MD, Patient Safety Officer and Interim Vice President, Physician Services, St. Joseph’s Health. “Our partnership with ECRI and their encouragement for us to undergo the safety assessment has aligned our institution completely with the most recent CMS guidelines for patient safety. We’re thrilled for the recognition of our vast efforts around safety excellence, which represents the heart of what we do.”

St. Joseph’s Health created core working groups to address each of the four principles in the Total Systems Safety Assessment: Culture Leadership, and Governance; Workplace Safety; Learning System; and Patient and Family Engagement. Multiple targeted action plans were developed for each category.

Inspired by the TSS assessment results, St. Joseph’s began holding quarterly institutional patient safety symposiums which focus on successful patient safety initiatives that can be celebrated as a learning opportunity throughout the healthcare system.

The action plans included other changes, such as a new Just Culture policy and education, safety improvement education plans, expanding the Patient and Family Advocacy Council, unit-based huddles, safety coaches, and engaging in learning systems and networks.

The safety team also began introducing “safety stories” into all leadership and board meetings to highlight staff’s positive actions related to safety and incident reporting. These efforts helped to shift the culture towards a focus on safety, transparency, communication across expert teams, and overall brought tangible safety actions to the forefront for senior leaders.

St. Joseph’s Health also won ECRI’s 2024 Healthcare Supply Chain Excellence Award for excellence in overall spend management and adopting best practice solutions into their supply chain processes. St. Joseph’s Health will be recognized for their safety award during the ECRI and ISMP PSO Annual Meeting on November 13.

Two additional ECRI partners were recognized with honorable mentions in the Safety Excellence Award.

Penn Medicine Lancaster General Health won ECRI’s Honorable Mention recognition for their work improving the Root Cause Analysis process for clinical safety events. This work led to faster response and investigation times, enhanced staff emotional wellbeing, and a reduction in safety events.

Hackensack Meridian Health won ECRI’s Honorable Mention for improving safety event reporting and quality processes across ten acute care hospitals.

Learn more about ECRI’s Safety Excellence Award.

About ECRI

ECRI and the ISMP PSO maintain the largest patient safety reporting and learning system—collecting and analyzing more than seven million patient safety events across 90 percent of the United States. 

ECRI is an independent, nonprofit organization improving the safety, quality, and cost-effectiveness of care across all healthcare settings. ECRI is the only organization worldwide to conduct independent medical device evaluations, with labs located in North America and Asia Pacific. ECRI is designated an Evidence-based Practice Center by the U.S. Agency for Healthcare Research and Quality and a federally certified Patient Safety Organization by the U.S. Department of Health and Human Services.

About ISMP

The Institute for Safe Medication Practices (ISMP) formally became an ECRI Affiliate in 2020. ISMP is the only 501c (3) nonprofit organization devoted entirely to preventing medication errors. ISMP runs the only national voluntary practitioner medication error reporting program, publishes newsletters with real-time error information, and offers a range of unique educational programs, tools, and guidelines.

About St. Joseph’s Health

Founded in 1867 by the Sisters of Charity of Saint Elizabeth, St. Joseph’s Health is a world-class hospital and healthcare network supported by more than 5,000 leading and renowned physicians, nurses and care teams. From its humble beginnings, St. Joseph’s Health has become one of the premier health systems in the state. The organization continues to evolve as the leading health resource in the community, the largest employer in Passaic County, and one of the largest providers of charity care in New Jersey.

The St. Joseph’s Health system is one of the leading clinical teaching and academic centers in the country, and has been recognized for its innovative programs and cutting-edge services. The health system operates a full continuum of care, including a regional tertiary care medical center (St. Joseph’s University Medical Center, Paterson), an acute care medical center (St. Joseph’s Wayne Medical Center, Wayne) a state-designated children’s hospital (St. Joseph’s Children’s Hospital, Paterson), an outpatient facility (St. Joseph’s Totowa Health Campus, Totowa), comprehensive home care (Visiting Health Services of New Jersey), and multiple ambulatory care centers located throughout Northern New Jersey. The system is further supported by St. Joseph’s Health Medical Group, which operates more than 100 physician medical and specialty practices across northern New Jersey.

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