Technology

The Future of Sales: Unveiling Apollo.io’s Comprehensive Book “Outbound Sales”

Published

3 months ago

June 25, 2024

New Book Provides Timely Insights and Practical Tools for Effective Outbound Pipeline Generation for Growth-Focused Businesses

SAN FRANCISCO, June 25, 2024 /PRNewswire/ — Apollo.io, a leading go-to-market (GTM) solution for sales and marketing teams, has released its first Amazon Kindle book, “Outbound Sales: A multi-channel approach to growing your business by building relationships.” As a cornerstone of Apollo Academy, the company’s learning hub for world-class sales and GTM education, this in-depth guide delivers unparalleled insights as well as dozens of templates, anecdotes, and actionable frameworks for building a robust pipeline — all designed to aid various sales roles from novices to seasoned leaders. The book highlights the importance of adapting to modern outbound processes and emphasizes the ‘Full Cycle Selling’ approach to help businesses grow sustainably and profitably.

“In the process of writing this book, we found that the traditional outbound sales model is fundamentally broken, and those who fail to adapt are being left behind,” said Josh Garrison, Apollo’s VP of Content Marketing and Product Education. “For most companies, single-channel selling doesn’t work anymore. Unchecked automation will ruin your relationships and deliverability, hampering efforts to grow down the line. Misaligned incentive models create chaos instead of producing results. In short, the industry must evolve. We wrote this book to help readers migrate to the ‘Full Cycle Selling’ approach and lay out best practices for an outbound process that works today.”

Drawing on survey findings from over 250 global sales leaders and sales pros, proprietary data from millions of active Apollo users, and extensive industry interviews with 50+ veteran sales leaders, enterprise VPs, and multi-million dollar business founders, Outbound Sales offers a data-backed blueprint for modern sales strategies.

Here’s a sample of what the data reveals about the state of outbound today and the tactical shifts sales professionals need to consider:

Low Conversion Rates: With 71 percent of surveyed sales professionals converting less than 10 percent of their leads to paying customers, there is room for significant improvement in lead qualification processes.Time Consumed in Admin Tasks: 41 percent of surveyed sales professionals spend 1-3 hours daily on admin work, time that could be dedicated to core sales activities.Multiple Touchpoints Required: 40 percent of respondents say it takes at least six touchpoints to secure a qualified meeting, reflecting the complexity of reaching and engaging today’s buyers who often require multiple interactions before they engage.Concerns About Email Deliverability: With mailbox providers tightening their spam filters, 60 percent of respondents are concerned about email deliverability. This indicates a need for optimized and compliant email strategies for effective deliverability rates.Effective Use of LinkedIn: Survey data shows that 58 percent of respondents using LinkedIn as an outbound channel are converting their prospects in five touch points or less. This points to the effectiveness of LinkedIn for personal branding, targeted networking, and direct outreach in sales strategies.Automation in Pipeline Processes: 89 percent of surveyed sales professionals have automated parts of their pipeline generation, reflecting widespread adoption of artificial intelligence (AI) technology to streamline lead generation and management processes.

The book delves deeper into these issues, proposing actionable strategies and expert-backed methods that have contributed to tripled meeting rates and driven multi-million-dollar valuations, equipping readers with the tools necessary to enhance their sales performance amidst evolving market conditions.

Experts featured in Outbound Sales:

“I met with 20 of the greatest GTM minds on the planet. CROs, VPs of Sales, CMOs, CCOs, trainers, talking heads and 90 percent agreed that the SDR role is basically dead. Why? 1) It’s been used incorrectly 2) The economics are off in most cases 3) It’s a vestige of the ZIRP/Grow-at-all-costs era 4) They aren’t staying with their employer 5) Results are tanking.” — Mark Kosoglow, Former CRO at Catalyst Software”A couple of years ago you could get away with lazy pipeline generation. That just doesn’t fly anymore. The core tactical work of personalization — high-quality, human interactions, deep sequences that run long, carry across multiple channels, and reflect a deep level of engagement and research – used to be what the high-performers did. But today, that’s the bar.” — Stevie Case, CRO at Vanta”AI-generated copy is so hot. Everyone wants to use it to create messaging, but nobody wants to consume AI content. AI is only as good as the data you have. Use AI as a starting point and then take the time to actually adjust it yourself.” — Florin Tatulea, Head of Sales Development at Common Room

Outbound Sales is available to read for free at bit.ly/outbound-sales-book. A press kit with high-resolution images featured in the book is available here. To sign up for free, visit www.apollo.io.

About Apollo.io
Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world’s largest enterprises. The company is one of the fastest growing companies in SaaS, raising approximately $250 million to date and valued at $1.6 billion. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 275 million B2B contacts, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers.

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SOURCE Apollo.io

Technology

EcoCharge® and Balancell Partner to Drive Energy Efficiency in Africa with Advanced and Stable Charging Technologies

Published

50 mins ago

September 24, 2024

CHRISTCHURCH, New Zealand, Sept. 24, 2024 /PRNewswire/ — Two advanced energy solutions companies are announcing a multi-year partnership to support the growing demand for reliable and efficient charging solutions across the African market. The IDEAL Industries, Inc. brand EcoCharge by Enatel®, a global leader in battery charging technologies, is supplying charging technology to Balancell, a cutting-edge battery manufacturer and energy supplier.

Empowering Africa’s Energy Transition

Africa is experiencing a dynamic shift toward sustainable energy and electric mobility. Global banks and investors funded $76.04 billion in solar, hydropower, and wind projects across Africa from 2012 to 2021. The investments supported renewable energy developments like Kenya’s Lake Turkana Wind Power Project, a $1.095 billion wind farm that boosted their total electricity supply by 13%. Electrification is also rising; Africa’s electric vehicle market is expected to nearly double between 2021 and 2027.

However, more work remains. Africa attracts less than 5% of the world’s energy investments, using only 11% of its hydropower potential and 0.01% of its wind potential. Over 40% of Africans still lack access to electricity.

To advance battery charging solutions in Africa, Balancell will leverage charging technologies from EcoCharge to electrify the African material handling fleet. This initiative will help reduce CO2 emissions and enhance charging efficiency.

“We are thrilled to be part of the renewable energy transition in Africa,” said Enatel General Manager Mike Clifford. “By partnering with Balancell, we are matching a leading-edge battery design with an advanced charger. We’re confident this winning combination will help our customers achieve faster charging, less energy waste, and higher performance.”

Partnering for Growth and Sustainability

Under the agreement, EcoCharge will supply Balancell with a range of chargers that meet the challenging needs of the African market, such as unstable electrical grids and harsh environments. These advanced chargers will be integrated into Balancell’s advanced industrial batteries, providing the perfect match for optimal energy management and control.

“Partnering with EcoCharge allows us to offer our customers superior charging solutions that are both innovative and sustainable,” said Paul Osborne, Director and Chief Financial Officer of Balancell. “This collaboration enhances our ability to deliver comprehensive energy solutions that support Africa’s transition to cleaner, more sustainable energy sources.”

Driving Innovation

EcoCharge chargers are known for their durability, efficiency, and adaptability, making them suitable for deployment in diverse and sometimes challenging environments across Africa. This partnership with Balancell not only strengthens the product offerings available to the African market but also underscores the EcoCharge commitment to continued innovation and investment in sustainable energy solutions.

To learn more about the transition to sustainable energy, visit: https://www.EcoCharge.net/

About EcoCharge®
EcoCharge leads the battery charging market with a range of high-quality products, including single phase chargers, three phase chargers and BMM’s. They are designed and manufactured in New Zealand to ISO9001 standards and carry global compliance marks.

About Enatel®
Enatel is a world leader in power conversion and battery charging technology based in Christchurch, New Zealand. The company specializes in developing high-efficiency and sustainable charging solutions for a variety of applications.

To learn more about the transition to sustainable energy, visit: https://www.enatel.net/

About IDEAL INDUSTRIES, INC.
IDEAL INDUSTRIES, INC. is a global, diversified 108-year-old family-owned business that designs and manufactures superior products for the electrical, power management and industrial charging industries.

For more information, visit www.idealindustries.com.

About Balancell
Balancell is a leading provider of energy solutions, with a focus on lithium-ion battery technology and energy management systems. Headquartered in Cape Town, Balancell serves a diverse range of industries, including telecommunications, renewable energy, and electric vehicles.

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SOURCE IDEAL Industries

Technology

Global Digital Health Leaders Converge in Seoul for HIMSS24 APAC Conference

Published

2 hours ago

September 23, 2024

SEOUL, Korea, Sept. 24, 2024 /PRNewswire/ — The 2024 HIMSS Asia Pacific Health Conference & Exhibition, one of the most influential digital health conferences in the APAC region, will be hosted for the first time in Seoul, Korea. The conference will take place from 1 – 4 October at the Coex Convention & Exhibition Center.

The HIMSS24 APAC Conference will bring together healthcare experts and innovators from around the world to collaborate and exchange ideas and insights that will help shape the future of healthcare.

The conference presents a unique opportunity for attendees to hear from world-renowned experts, network with leading healthcare executives and professionals, and learn about cutting-edge developments and technologies addressing critical issues such as artificial intelligence, cybersecurity, interoperability, and data analytics.

Produced in partnership with Messe Esang, Korea’s largest exhibition company, the HIMSS24 APAC Conference will feature visionary keynotes, interactive demonstrations, and a digital health technology exhibition that will illuminate cutting-edge health tech topics, enhance knowledge, and foster innovation.

Through a partnership with the Korean Hospital Association, attendees of the HIMSS APAC conference will have complimentary access to the K-Hospital + Healthtech Fair, the largest healthcare exhibition in South Korea.

Sessions catered to HIMSS24 APAC’s four learning tracks on artificial intelligence, smart hospitals, cybersecurity, and innovations will include fireside chats, real-world case studies, demonstrations, and more. Exclusive to HIMSS24 APAC, attendees can also experience advanced medical systems and management practices shaping the future of global healthcare with guided tours of leading hospitals in Korea.

The HIMSS APAC Conference follows the memorandum of understanding signed by HIMSS, the Korea Hospital Association (KHA), and the Korea Health Information Services (KHIS) on May 17, 2024.

HIMSS (Healthcare Information and Management Systems Society) is a global advisor, thought leader, and member-based society committed to reforming the global health ecosystem through the power of information and technology. As a mission-driven nonprofit, HIMSS offers a unique depth and breadth of expertise in health innovation, public policy, workforce development, research, and digital health transformation to advise leaders, stakeholders, and influencers across the global health ecosystem on best practices.

Click here to register or learn more about HIMSS24 APAC.

Journalists interested in attending the conference can contact HIMSS to receive complimentary press credentials.

Contact:

Albe Zakes
HIMSS Communications Director
Email: albe.zakes@himss.org
Phone: +1.267.221.4800

Sukhjit Singh
Senior Director, HIMSS APAC
Email: Sukhjit.Singh@himss.org
Phone: 65.6664.1187

View original content:https://www.prnewswire.com/apac/news-releases/global-digital-health-leaders-converge-in-seoul-for-himss24-apac-conference-302256242.html

SOURCE HIMSS-HEALTHCARE INFORMATION AND MANAGEMENT SYSTEMS SOCIETY

Technology

EDC expands Indo-Pacific presence with a new representation in Japan

Published

2 hours ago

September 23, 2024

Tokyo hub in key “gateway to Asia” nation will better support Canadian exporters

OTTAWA, ON and TOKYO, Sept. 24, 2024 /PRNewswire/ — Today, Export Development Canada (EDC) announced the opening of its new representation in Tokyo, Japan. This marks EDC’s ninth Indo-Pacific representation, reaffirming the organization’s commitment to helping Canadian companies diversify into higher-growth markets.

As the world’s fourth-largest economy and fifth-largest export destination for Canada in 2023 (accounting for 1.9% of national exports), Japan presents a wealth of opportunities for Canadian exporters of all sizes. Boasting a trusted free market and a strong business and a regulatory environment supported by democratic institutions, the country serves as a strategic launchpad offering exporters easier entry into the region and subsequently into other Indo-Pacific markets. EDC’s Tokyo representation will serve as a vital hub, offering on-the-ground support, market insights and tailored financial services to Canadian companies.

“Japan is a key trading partner for Canada, and our countries enjoy deep economic and trade relations spanning 95 years,” said Mairead Lavery, President and CEO, EDC. “With Japan’s reliance on imports, the opportunities for Canadian exporters— particularly in sectors like cleantech, agriculture, and bioscience—are too big to ignore. This representation will offer on-the-ground support necessary for Canadian businesses to capitalize on emerging opportunities and succeed in the Japanese market.”

In 2023, Japanese foreign direct investment (FDI) stock into Canada reached $49.3 billion, solidifying its role as the leading source of FDI from the Indo-Pacific and third largest worldwide, according to Global Affairs Canada. Additionally, the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), in force since 2018, continues to provide Canadian investors with access to Japanese markets by having eliminated or reduced tariffs on most key Canadian exports to the country.

The Honourable Mary Ng, Minister of Export Promotion, International Trade and Economic Development, welcomed the announcement: “Canada’s longstanding economic and trading partnership with Japan reflects the powerful collaboration between our two countries that benefits Canadian and Japanese people alike. EDC’s new Tokyo representation is a testament to the enduring economic relationship between Canada and Japan and will play a crucial role in supporting Canadian businesses in the Indo-Pacific. I look forward to seeing our trade and investment relationship advance further through these new collaborations.”

George Monize, EDC’s Managing Director and Head of the Indo-Pacific emphasized the strategic importance of Japan for Canadian companies: “Japan has many of the critical elements for Canadian exporters’ expansion in this region. But to really thrive here—strong relationships are key. And that is why we are here, getting to know the market inside and out to forge the connections Canadian companies need to grow and succeed. The Tokyo representation will work closely with our established Singapore hub—harnessing our learnings, experience and networks to ensure we have the right recipe of support in place for Canadian businesses.”

With efforts led by EDC’s Chief Representative, Jean-Bernard Ruggieri, the Tokyo office will collaborate closely with local agencies, government and partners in Japan to navigate market complexities and facilitate business opportunities for Canadian companies. Tokyo complements EDC’s existing representations in Delhi, Mumbai, Shanghai, Beijing, Sydney, Jakarta, Seoul, and Singapore.

About EDC

Export Development Canada (EDC) is a financial Crown corporation dedicated to helping Canadian businesses make an impact at home and abroad. EDC has the financial products and knowledge Canadian companies need to confidently enter new markets, reduce financial risk and grow their business as they go from local to global. Together, EDC and Canadian companies are building a more prosperous, stronger and sustainable economy for all Canadians. For more information and to learn how we can help your company, call us at 1-800-229-0575 or visit www.edc.ca.

Media Contact: Media | Export Development Canada, 1-888-222-4065, media@edc.ca

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