Technology

HISPANICS INCREASE PRESENCE AT THE CANNES LIONS INTERNATIONAL FESTIVAL OF CREATIVITY

Published

3 months ago

June 25, 2024

We Are All Human Foundation/Hispanic Star Amplifies Voices; Latinos Deliver Unified Message to Brands and Agencies

Latino representation at Cannes increased significantly across the Festival, notably a 20% spike in jury leadership, as well as in the number of events and panel participants.

A unified message was delivered that now is the time for brands, agencies to invest big in Latinos or risk an erosion of trust and future growth potential as the Latino population increases.

Companies must take responsibility that AI has the power to widen or bridge the gap of Latino stereotypes and visibility.

NEW YORK, June 25, 2024 /PRNewswire-HISPANIC PR WIRE/ — Latinos gained greater representation than ever at this year’s Cannes Lion International Festivity of Creativity. In a major breakthrough, the number of Latino Jury presidents accounted for 20% of all jury Presidents, leaping from 0 to 6 out of 29 juries from the previous year.

Latino interests also gained greater representation at events and panels this year, with more than 20 sessions by or about Latinos, starting at the Palais with the first-ever Latino Happy Hour; Havas seize the opportunity panel, Whalar’s panel about the intersection of sports, AI and marketing strategies in the Hispanic community; Meta’s VIP Cannes Hispanic Mixer, as well as the first-ever Latino Day, to name a few.

The surge in interest came with more sponsorships and partnerships with major brands than ever before, including the Cannes Festival’s Chair, Phil Thomas, and partners including Republica Havas, P&G, NFL, Lerma/MEL, Remezcla Media Group, Malka and Nielsen.

We Are All Human Foundation CEO & Founder, Claudia Romo Edelman, stated: “We have been working hard to create visibility for Latinos at global platforms such as Davos and Cannes. We are proud that we brought Latinos together at Cannes, in part by creating a digital hub that gave information, access and built an immediate community for Latinos attending the Festival.”

The non-profit organization, dedicated to the progress of Latinos through its Hispanic Star initiative came to Cannes with the message that companies looking for future growth will find it in the Latino population. Latinos are the youngest and fastest-growing population in the United States, and already account for a staggering $3.4 trillion in purchasing power. By 2030, Latinos will be 30% of the population.

The industry has yet to make a full commitment to the Latino market. Only 5% of US ad spend is targeted at the Hispanic Market. New data underscores the need for change. The new Edelman Trust Barometer found that 66% of Latinos have experienced racism in the past year, which connects to a second data point that 66% of Latinos feel that diversity is a key consideration for brand and marketing success.

“Latinos don’t feel that big brands and media are reflecting their values, which makes them feel excluded from the American narrative. That is a loud and clear message to brands and agencies to take a big bet on Latinos. Brands that bet small will get small results,” Romo Edelman states. “But taking the big bet means more than marketing spend, though. We have to keep driving for greater representation because it is impossible to make work that is about us without us,” she added. One key area for increased representation must be AI, which will have the power and accountability for either bridging or widening the gap of stereotypes and visibility.

The enormous support from the Festival was essential to the group’s goal of driving representation and inclusion of Latinos as a key driver of the future growth of brands and all communications about them.

“Our partnership with We Are All Human this year was a wonderful coming together of Latinos and allies. We believe that the greater involvement of Latinos will not only enhance the bottom line for brands but also enhance the creativity of the work. The Festival this year showcased the power of Latinidad, and we believe this will impact how brands tap into the Hispanic market,” said Gabrielle Perez, Senior Partnerships Manager of Cannes Lions.

Work for next year’s Cannes Festival has begun, including plans to increase Latino representation at Cannes through sponsorships that will fund Latino entries and travel to the Festival.

About the We Are All Human Foundation/Hispanic Star:

The We Are All Human Foundation (WAAH) is a registered (501c3) non-profit. The WAAH’s mission is to advance equity, diversity, and inclusion, and it has mobilized more than 300 companies to create more inclusive environments and provide assistance to the underserved. The Hispanic Star is a brand that acts as a platform to unite businesses, non-profits, community leaders and celebrities to accelerate the advancement of Hispanics in the US and to improve perception by celebrating the incredible contributions of Latinos to the country’s progress. www.weareallhuman.org

Media Contact:
Marisa Garcia de Celis
marisa@weareallhuman.org

Logo – https://mma.prnewswire.com/media/2447160/4780587/We_Are_All_Human_Logo.jpg

SOURCE We Are All Human

Technology

Mullen & Mullen Law Firm Launches the Mullen & Mullen Music Project

Published

44 mins ago

September 23, 2024

Supporting Local Independent Music Venues and Artists

DALLAS, Sept. 23, 2024 /PRNewswire/ — Dallas based Mullen & Mullen Law Firm proudly announces the launch of the Mullen & Mullen Music Project, a dynamic initiative created in partnership with Spune Productions. The collaboration is designed to celebrate and rejuvenate the North Texas music scene by offering a platform for both emerging and established artists. The initiative kicked off with a Concert Series at local independent music venues.

Supporting Local Talent and Venues
Running from August to April, the Mullen & Mullen Music Project will feature 12 concerts at some of North Texas’s most cherished venues. The series kicked off on August 6th with a performance by Ben Nichols of Lucero at Club Dada. The Quaker City Night Hawks made their triumphant return at Tulips FTW on August 30th after a touring hiatus. The Quaker City Night Hawks concert was filmed on professional grade video cameras installed at the venue by the Music Project and live-edited by the firm’s videographer Sean Pollaro – himself a musician. The new cameras at Tulips FTW will serve as a wonderful content creation tool for local artists.

Enhancing the Music Experience
The Music Project has allowed participating venues to expedite substantial upgrades already underway. Ferris Wheelers Live has enhanced its suites and stage while embarking on an ambitious Ferris Wheel lighting project. Club Dada has upgraded its outdoor patio stage, and Tulips FTW installed the beforementioned state-of-the-art video and streaming system, enabling artists to record music and stream live performances. Each venue will also feature new murals designed and created by local artists.

A Community-Centered Initiative
Shane Mullen, Managing Attorney at Mullen & Mullen Law Firm, shared the firm’s vision: “The trust and loyalty of the North Texas community have been the foundation of our success. This project is our way of giving back by enriching the local cultural landscape and supporting the artists and venues that make our region unique.”

Corey Pond, General Manager of Spune Productions, added: “This initiative addresses the challenges faced by the indie music scene, providing more opportunities for local artists and supporting our cherished venues. It underscores the power of community, collaboration, and the enduring spirit of local music.”

Join Us in Celebrating Local Music
Over the coming months, experience the vibrant revival of North Texas’s music scene with us. Together, let’s strengthen our community while supporting local artists and independent venues. This is our backyard – let’s make it rock!

For more information, visit: https://www.mullenandmullen.com/music/

About Mullen & Mullen Law Firm:
Mullen & Mullen Law Firm has been privileged to represent injured North Texans for over 41 years. The firm is consistently recognized by TopVerdict for obtaining some of the largest personal injury settlements in the entire state of Texas. In the last 4 years, Mullen & Mullen made the “Top 50” list 44 times and the “Top 100” list 70 times. The firm offers the services of two investigators and an award-winning videographer. Website: https://www.mullenandmullen.com

About Spune Productions:
Spune Productions is an independent leader in curating and delivering distinctive music events across Texas. Committed to enhancing communities, Spune specializes in creating impactful experiences that resonate with audiences and reflect clients’ brands. From intimate gatherings to large-scale spectacles, Spune Productions tailors each event to amplify stories through the transformative power of music. Website: https://spune.com/

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SOURCE Mullen & Mullen Law Firm

Technology

Corteva to Participate in BMO Ag-Apalooza

Published

44 mins ago

September 23, 2024

INDIANAPOLIS, Sept. 23, 2024 /PRNewswire/ — Corteva, Inc. (NYSE: CTVA) announces that Chief Executive Officer, Chuck Magro, will speak at the 2024 BMO Ag-Apalooza event at 12:00 p.m. Eastern Time on Tuesday, September 24, 2024.

Remarks will be webcast live. The webcast can be accessed through the Corteva Investor Relations website. A replay of the presentation will be available 24 hours after the presentation ends and will be accessible until October 24, 2024.

About Corteva
Corteva, Inc. (NYSE: CTVA) is a global pure-play agriculture company that combines industry-leading innovation, high-touch customer engagement and operational execution to profitably deliver solutions for the world’s most pressing agriculture challenges. Corteva generates advantaged market preference through its unique distribution strategy, together with its balanced and globally diverse mix of seed, crop protection, and digital products and services. With some of the most recognized brands in agriculture and a technology pipeline well positioned to drive growth, the Company is committed to maximizing productivity for farmers, while working with stakeholders throughout the food system as it fulfills its promise to enrich the lives of those who produce and those who consume, ensuring progress for generations to come. More information can be found at www.corteva.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/corteva-to-participate-in-bmo-ag-apalooza-302255653.html

SOURCE Corteva, Inc.

Technology

SEEDING JUSTICE MAKES COMMITMENT TO ENVIRONMENTAL JUSTICE AND ECONOMIC DEVELOPMENT FOR OREGON AND PACIFIC NORTHWEST COMMUNITIES IMPACTED BY MULTIPLE CLIMATE BURDENS ON A GLOBAL STAGE AT THE CLINTON GLOBAL INITIATIVE TODAY

Published

44 mins ago

September 23, 2024

PORTLAND, Ore., Sept. 23, 2024 /PRNewswire/ — Seeding Justice’s Executive Director, Se-ah-dom Edmo, joins global leaders in expanding the nonprofit organization’s commitment to an inclusive green economy focusing on clean energy initiatives created by and for impacted communities.

Click here to watch Seeding Justice’s commitment video and learn more.

What:

Clinton Global Initiative

Who:

Se-ah-dom Edmo, Executive Director, Seeding Justice

When:

September 23, 2024

Where:

New York City, New York

Seeding Justice is a nonprofit organization founded in 1976 and is the region’s largest funder of grassroots organizing and community-led grantmaking.

We focus our work on frontline communities and use community guidance and leadership to help fund the most critical causes, including a new fund to support a community-centered, clean energy future.

Since 2020, our Community Fund program has granted nearly $34 million to communities across the state through Funds like the Reproductive Health Equity Fund and the Child Care Capacity Building Fund. Seeding Justice is also the founding funder of Oregon Worker Relief, the largest program of its kind in the state, and has supported the dispersal of more than $180 million through the Fund, which helps immigrant Oregonians make ends meet.

View original content to download multimedia:https://www.prnewswire.com/news-releases/seeding-justice-makes-commitment-to-environmental-justice-and-economic-development-for-oregon-and-pacific-northwest-communities-impacted-by-multiple-climate-burdens-on-a-global-stage-at-the-clinton-global-initiative-today-302256239.html

SOURCE Seeding Justice