Terry Waters appointed new CEO

SEATTLE, April 8, 2025 /PRNewswire/ — The Institute for Corporate Productivity (i4cp) today announced a strategic investment from M|C Partners, a Boston-based private equity firm focused on businesses in the technology services and digital infrastructure sectors. The investment will support additional growth opportunities for i4cp, the leading authority on next practices in human capital.

Founded in 2007, i4cp produces more HR-related research than any other firm in the world. The company provides thought leadership and enables peer interactions that help HR teams from leading enterprises navigate a complex and evolving set of challenges, ultimately saving time and delivering better outcomes for the employees that they serve. Through its subscription model i4cp has been consistently growing over the last several years and recently celebrated its 8th year on the Inc. 5000 list of the nation’s fastest-growing companies.

“We’re excited to join forces with M|C Partners as we enter the next phase of growth for i4cp,” said Kevin Oakes, i4cp’s co-founder. “We’re fortunate to have so many high-performance organizations in our membership, and it’s rewarding to see the impact our research and community has on their organizational culture, workforce productivity, and ultimately market performance. That’s a testament to the expertise and diligence of our entire team, and I look forward to continuing to invest in our offering and scaling to serve more organizations.”

As part of the growth plan, the company also announced that Terry Waters will be appointed CEO and a member of the i4cp Board of Directors to guide the company in its next phase. Waters is an experienced CEO, business operator, and go-to-market strategist. His extensive experience in the industry includes CEO of Yankee Group and President for Evanta before its sale to the Corporate Executive Board (CEB). Before that, Waters spent 18 years at Gartner (NYSE: IT) in various leadership roles. Waters started his career in sales at Xerox Corporation after graduating from the College of the Holy Cross.

Oakes will remain with the company in a leadership and executive capacity focused on continuing i4cp’s human capital thought leadership, expanding the firm’s advisory offerings, partnering with the firm’s customers on strategic culture and talent issues and as a member of the Board of Directors.

“I am honored to join i4cp as CEO. Today, as enterprises grapple with strategic human capital issues such as the impact of GenAI on their workers, managing hybrid teams and on delivering a great employee experience, i4cp has a critical role to play partnering with and supporting CHROs and their leadership teams,” said Terry Waters. “I am excited to partner with Kevin as well as work with the incredible team at i4cp to expand and enhance our offerings and stay at the forefront of human capital next practices to guide our customers.”

“With Kevin’s vision and leadership for nearly two decades, i4cp has established itself as a differentiated leader in the delivery of HR research, advisory and membership services – focused on real world challenges and sharing of next practices,” said Julia Senior, Partner at M|C Partners. “We see tremendous opportunity to bring i4cp’s thought leadership, advisory and community offerings to even more organizations. Terry’s background scaling information services businesses makes him ideally suited for this opportunity and we look forward to partnering with Terry, Kevin and the rest of the i4cp team.”

Intrepid Investment Bankers acted as the financial advisor to i4cp and Cooley served as legal counsel to the Company. Choate, Hall & Stewart LLP served as legal counsel for M|C Partners.

For more information on i4cp please visit www.i4cp.com. For more information on M|C Partners please visit https://mcpartners.com.

About i4cp

i4cp is the leading authority on next practices in human capital. We produce more research than any other human capital research firm in the world, and many of the world’s most prominent organizations and HR leaders turn to i4cp to better capitalize on emerging workforce trends. Supported by a powerful community of human capital practitioners, we provide insights that help organizations better anticipate, adapt, and act in a constantly changing business environment.

About M|C Partners

M|C Partners is a private equity firm focused on small and mid-size businesses in the digital infrastructure and technology services sectors. For more than three decades M|C Partners has invested $3.0 billion of capital in over 150 companies, leveraging its deep industry expertise to understand long-term secular trends and identify growth opportunities. The firm is currently investing its ninth fund, partnering with promising companies and leadership teams to support, scale, and improve operations and maximize value.

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SOURCE i4cp

SAN DIEGO, April 8, 2025 /PRNewswire/ — In an exciting evolution of their longstanding collaboration, InnoVision Marketing Group, based in San Diego, CA, and Digital Marketing Group (DMG), based in Portland, OR, are excited to announce an expanded partnership that will combine their specialized strengths in the marketing industry. Together, they will offer an enhanced suite of services, combining InnoVision’s expertise in brand strategy, creative solutions and media placement with DMG’s strengths in digital marketing, performance analytics and audience targeting. Operating under the unified banner of InnoVision Digital Marketing Group (iDMG), the partnership brings together a team of more than 100 professionals ready to support clients of all sizes, including multinational brands.  

This strategic alliance marks a significant step forward for both companies, allowing them to provide brands with a fully integrated, end-to-end marketing solution. By combining their strengths, iDMG can handle the complexities of large-scale campaigns with efficiency, consistency and measurable impact across all platforms.  

Digital Marketing Group is known for its performance-driven approach, leveraging advanced data analytics, targeted media buying and optimization strategies to maximize digital marketing results. With a focus on precise audience targeting, conversion optimization and detailed reporting, DMG ensures every campaign delivers value.  

InnoVision Marketing Group specializes in developing custom brand strategies, compelling creative and omnichannel media placements that build brand awareness and engagement. With a proven record of delivering creative and high-performing campaigns, the agency helps brands stand out across traditional and digital platforms.  

By combining forces, iDMG offers clients the best of both worlds: creative innovation backed by data-driven strategy. This seamless integration means clients receive campaigns where creativity and performance insights work together, eliminating inefficiencies and enhancing overall impact.  

Stephen Hodges, co-founder and chief strategy officer of Digital Marketing Group, shared, “Some agencies specialize in data and others in creative, but it’s rare to find both under one roof. The iDMG partnership offers the best first party data and effective, strategic and compelling creative that comes from the same shop, so there are no disconnects. These results have greater performance and ROI for brands.”   

“This partnership is a game changer for both of our organizations,” said Ric Militi, CEO/Executive Creative Director of InnoVision Marketing Group. “By combining our resources and expertise, we can take on larger brands with more complex needs while continuing to deliver the creativity, innovation and strategic approach InnoVision is known for — all without compromising our promise to make every client feel like they’re our only client. With an expanded team, we can scale quickly and efficiently, providing customized solutions for brands of any size.”   

For clients, this means better results in branding, creative and targeted marketing — all from one cohesive team. With iDMG, clients benefit from the efficiency of having all services under one roof, ensuring projects are delivered on time and within budget. This approach allows iDMG to manage costs, streamline timelines and maximize resources, ultimately driving better outcomes.  

More than just a marketing partner, iDMG is committed to delivering exceptional service with clear communication, fast response times and around-the-clock support. Every client engagement is built on trust, collaboration and a deep understanding of business goals. With a focus on seamless execution and measurable results, iDMG helps brands stay ahead in a rapidly evolving market. 

For all media inquiries, please contact PR@TeamInnoVision.com. Esta información y el comunicado de prensa están disponibles en español para los medios de comunicación que así lo requieran. 

About InnoVision Marketing Group 

InnoVision Marketing Group was founded with the clear goal of elevating client service while overdelivering results. As a full-service, globally recognized agency, InnoVision has evolved into a collective of specialized businesses, all under the same ideology that sets the standard for excellence. Serving clients across the country and around the world with an expanding network of sister companies, InnoVision offers a wide range of services with a client-first approach. 

All work produced by the InnoVision team is crafted in-house, ensuring unmatched quality while creating a lasting impact. The agency’s comprehensive services include branding, creative design, media buying, digital advertising, web development and SEO, public relations, digital content, social media and reputation management, influencer marketing, video production and talent representation. InnoVision pushes the boundaries of innovation even further by integrating proprietary digital technologies into its digital marketing offerings. 

InnoVision’s mission is to help clients thrive across every facet of branding and marketing. At InnoVision, a unique culture serves as the heart of its success, with the belief that when the team is happy and inspired, the work shines — a principle that guides the agency daily. To learn more about how InnoVision can elevate your brand, visit TeamInnoVision.com. 

About Digital Marketing Group 

Digital Marketing Group (DMG) delivers digital advertising that makes a lasting impact through advanced audience targeting and strategic solutions. Committed to excellence, DMG puts customers first and tackles every challenge with smart, forward-thinking solutions that exceed expectations. Teamwork and ownership are at the heart of DMG, ensuring it stays ahead of industry trends for all its services, including specialized and hyper-targeted marketing, social media marketing, and search engine optimization and marketing. With proprietary technology for Polygonal Targeting & Attribution (PTA), behavioral tracking and contextual insights, DMG ensures campaigns reach the right audience at the right time. In a complex and fast-moving digital world, DMG doesn’t just keep up — it leads the way. Learn more at DigitalMarketingGroup.com. 

Contact:
Karla Nafarrate
Vice President of Public Relations
InnoVision Marketing Group
Karla@TeamInnoVision.com 

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SOURCE InnoVision Marketing Group

TORONTO, April 8, 2025 /CNW/ – Brar’s joins forces with Trexo Robotics to provide a transformative gift of two Trexo Robotics gait trainers to clinics serving kids with mobility challenges.

Brar’s, a family-founded brand deeply rooted in community and tradition, is proud to announce its partnership with Trexo Robotics, a pioneering company dedicated to helping children with mobility challenges experience the joy of walking.

Through this collaboration, Brar’s is donating two Trexo Plus devices to two clinics, one in Vancouver and one in Toronto, to allow more children to have access to life-changing mobility technology.

Trexo Robotics was founded by Manmeet Maggu and Rahul Udasi, inspired by Manmeet’s nephew, Praneit, after he was diagnosed with cerebral palsy. Determined to give Praneit the chance to walk, they developed the first Trexo Home device, marking the beginning of a movement that has helped children with cerebral palsy, muscular dystrophy, spina bifida, Rett syndrome, and other conditions.

More than a tool for movement, Trexo devices empower children with greater independence, improved health, and the chance to experience the world in a new way.

This partnership was born out of a meaningful introduction at the 2024 MBOT (Mississauga Board of Trade) Awards.

Trexo Robotics was honoured as Best Innovative and Tech Company of the Year, while Kiran Mann, CEO of Brar’s, was nominated as Businesswoman of the Year.  After the event, Brar’s and Trexo met to discuss collaboration opportunities.

As part of their commitment to making a difference, Brar’s has pledged to bring two Trexo Plus devices into clinics in high-demand, underserved areas.

These devices have enabled children to take over 110 million steps to date and counting. 

“We are incredibly proud to support Trexo’s mission and help provide life-changing mobility to children in need,” said Dial Pabla Owner & Founder of Brar’s. “At Brar’s, we believe in giving back to the community that has supported us for decades, and we hope these devices will make a meaningful impact on the lives of children and their families.”

“This partnership is incredibly special because it brings together two brands built on resilience, innovation, and family,” said Manmeet Maggu, Co-Founder & CEO of Trexo Robotics. “Watching my nephew take his first steps with Trexo was one of the proudest moments of my life, and we want every child to have that opportunity. With Brar’s support, we are making that dream a reality for more families.”

To learn more about this donation and/or Trexo Devices or to coordinate an interview or interactive segment, please contact:

Simran Mann–simran.mann@brars.ca

Jenn Horowitz-jennh@trexorobotics.com

About Brar’s

Brar’s was built on the values of hard work, family, and perseverance—values that resonate deeply with Trexo’s mission. In 1990, Dial Pabla, an immigrant to Canada, took a leap of faith, purchasing a small samosa and sweets shop in Etobicoke with the hope of building a better future for his family. Through determination and the support of loved ones, that small shop grew into Brar’s, a beloved household name in South Asian cuisine. Today, as Brar’s celebrates 35 years of tradition, community, and culture, it continues to honor its legacy by giving back to those who need it most. www.brars.com

About Trexo Robotics

Trexo Robotics is a leader in mobility solutions, empowering children with disabilities to walk, in many cases taking their first steps. With a mission to redefine what’s possible, Trexo Robotics combines their technology with unwavering dedication to continued innovation to serve the families that are searching for solutions for kiddos. https://TrexoRobotics.com

SOURCE Trexo Robotics